Notice covers Amazon.com and its affiliates across services that reference it
This Privacy Notice, last updated June 30, 2026, describes how Amazon.com and its affiliates (together called "Amazon") collect and process your personal information. It applies to Amazon products, services, stores, websites, physical locations, devices and applications that reference this notice (called "Amazon Services"). A service that does not reference this notice is not shown to be covered by it.
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Last updated: June 30, 2026.
This Privacy Notice describes how Amazon.com and its affiliates (collectively "Amazon") collect and process your personal information through Amazon products, services, stores, website and physical locations, devices and applications that reference this Privacy Notice (together "Amazon Services").
Qualifications & exceptions
Coverage is limited to services that reference this Privacy Notice.
The source links a prior version; that prior text is not supplied and is not analyzed.
Not stated here
Which specific Amazon services reference this notice is not listed in the supplied text.
Legal Rights & Agreement Rules · Permission or license
Using Amazon Services is treated as consent to the practices in this notice
Amazon states that by using Amazon Services you are consenting to the practices described in this Privacy Notice. The notice ties consent to use itself; it does not describe a separate opt-in step here. Choices described later in the notice (such as ad and communication settings) still apply.
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By using Amazon Services, you are consenting to the practices described in this Privacy Notice.
Qualifications & exceptions
Consent is tied to the practices described in this notice, not to practices outside it.
Not stated here
Whether this consent-by-use statement is effective under any particular law is not addressed and is not assessed here.
Legal Rights & Agreement Rules · Context
U.S. state privacy rights are described in separate linked disclosures not supplied here
The notice directs readers to separate Additional State-Specific Privacy Disclosures and a Consumer Health Data Privacy Disclosure for more information about processing of personal data and rights under applicable U.S. state data privacy laws. Those disclosures are linked, not included; their contents were not supplied and are not analyzed here.
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for additional information about the processing of your personal data and your rights under applicable U.S. state data privacy laws.
Qualifications & exceptions
Applies to rights under applicable U.S. state data privacy laws.
Not stated here
The contents of the Additional State-Specific Privacy Disclosures and the Consumer Health Data Privacy Disclosure were not supplied.
Which states and which rights are covered is not stated in this notice.
Data Access & Collection · Company practice
Amazon collects personal information to provide and improve its products and services
Amazon says it collects your personal information in order to provide and continually improve its products and services. The specific uses are listed in the notice's purposes section.
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We collect your personal information in order to provide and continually improve our products and services.
Data Access & Collection · Company practice
Amazon stores any information you provide in relation to its services
Amazon receives and stores any information you provide in relation to Amazon Services. You can choose not to provide certain information, but Amazon warns that you then might not be able to use many of its services.
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We receive and store any information you provide in relation to Amazon Services.
You can choose not to provide certain information, but then you might not be able to take advantage of many of our Amazon Services.
Qualifications & exceptions
Declining to provide certain information may limit access to many Amazon Services.
Data Access & Collection · Company practice
Amazon automatically collects usage data, including through cookies and on other websites
Amazon automatically collects and stores certain types of information about your use of Amazon Services, including your interaction with products, content and services. It uses cookies and other unique identifiers and obtains certain information when your browser or device accesses Amazon Services and other content served by or on behalf of Amazon on other websites.
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We automatically collect and store certain types of information about your use of
Like many websites, we use "cookies" and other unique identifiers, and we obtain certain types of information when your web browser or device accesses Amazon Services and other content served by or on behalf of Amazon on other websites.
Qualifications & exceptions
Collection also occurs when your browser or device accesses Amazon content served on other websites, not only on Amazon's own sites.
Data Access & Collection · Company practice
Amazon physical stores may use cameras, computer vision and sensors to track in-store activity
Amazon's physical stores may use cameras, computer vision, sensors and other technology to gather information about your activity in the store, such as the products and services you interact with. The notice says "may", so this does not state that every store does so.
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Our physical stores may use cameras, computer vision, sensors, and other technology to gather information about your activity in the store, such as the products and services you interact with.
Qualifications & exceptions
Stated as something physical stores may do, not as a practice in every store.
Not stated here
Which stores use these technologies is not stated.
Data Access & Collection · Company practice
Amazon may receive information about you from other sources such as carriers
Amazon might receive information about you from other sources. As an example, carriers may provide updated delivery and address information, which Amazon uses to keep its records current and make future deliveries easier. The carrier example is illustrative, not a complete list of sources.
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We might receive information about you from other sources.
may provide us with updated delivery and address information, which we use to keep our records current and make delivery of your future purchases easier.
Qualifications & exceptions
Carriers are given as an example; other sources are not exhaustively listed here.
Use & Processing · Company practice
Personal information is used to operate, provide, develop and improve Amazon's offerings
Amazon uses your personal information to operate, provide, develop and improve the products and services it offers customers. The notice then lists the purposes this includes: purchases and delivery, service improvement (including AI), recommendations, voice/image/camera services, legal compliance, communications, advertising, and fraud and credit risk.
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We use your personal information to operate, provide, develop, and improve the products and services that we offer our customers.
Qualifications & exceptions
The list is introduced with "These purposes include", so it is not stated to be exhaustive.
Use & Processing · Company practice
Your information is used to handle orders, deliveries, payments and related messages including promotions
Amazon uses your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.
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We use your personal information to take and handle orders, deliver products and
services, process payments, and communicate with you about orders, products and services, and promotional offers.
Qualifications & exceptions
Communications under this purpose include promotional offers, not only order updates.
Use & Processing · Company practice
Your data may be used to develop or deploy Amazon's generative AI models and services
Amazon uses your personal information to provide functionality, analyze performance, fix errors and improve the usability and effectiveness of Amazon Services. In doing so it uses machine learning and artificial intelligence, and this includes using data to develop or deploy its generative AI models and services. Details are in a separate Generative AI Development Disclosure that is linked but not supplied here.
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We use your personal information to provide functionality, analyze performance, fix
In so doing, we use machine learning and artificial intelligence to support and enhance the customer experience across our products and services. This includes using data to develop or deploy our generative AI models and services.
Qualifications & exceptions
Stated as part of providing, troubleshooting and improving Amazon Services.
Not stated here
The Generative AI Development Disclosure was not supplied; which data and what controls apply to AI development are not stated in this notice.
Inference & Profiling · Company practice
Your information is used for recommendations and personalization
Amazon uses your personal information to recommend features, products and services that might interest you, identify your preferences, and personalize your experience with Amazon Services.
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We use your personal information to recommend features, products, and services that
might be of interest to you, identify your preferences, and personalize your experience with Amazon Services.
Use & Processing · Company practice
Voice input, images and videos are used to answer requests and to improve Amazon's services
When you use Amazon's voice, image and camera services, Amazon uses your voice input, images, videos and other personal information to respond to your requests, provide the requested service, and improve its services. The use for improvement goes beyond answering the individual request. A separate Alexa and Echo privacy page is linked but not supplied.
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When you use our voice, image and camera services, we use your voice input, images,
videos, and other personal information to respond to your requests, provide the requested service to you, and improve our services.
Qualifications & exceptions
Applies when you use voice, image and camera services.
Not stated here
The linked Alexa, Echo Devices, and Your Privacy page was not supplied.
Legal Rights & Agreement Rules · Company practice
Amazon collects and uses information to comply with laws, including seller identity checks
In certain cases Amazon collects and uses your personal information to comply with laws. As an example, it collects from sellers information about their place of establishment and bank account information for identity verification and other purposes.
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In certain cases, we collect and use your personal information to comply with laws.
For instance, we collect from sellers information regarding place of establishment and bank account information for identity verification and other purposes.
Qualifications & exceptions
Applies "in certain cases"; the seller example concerns sellers, not shoppers.
Not stated here
The "other purposes" for seller information are not specified.
Use & Processing · Company practice
Amazon uses your information to contact you by phone, email or chat about its services
Amazon uses your personal information to communicate with you in relation to Amazon Services through different channels, for example phone, email or chat.
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We use your personal information to communicate with you in relation to Amazon Services
via different channels (for example, by phone, email or chat).
Use & Processing · Company practice
Amazon shows interest-based ads but says it does not use personally identifying information for them
Amazon uses your personal information to display interest-based ads for features, products and services that might interest you. It states that it does not use information that personally identifies you to display interest-based ads. The separate Interest-Based Ads notice is linked but not supplied here.
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We use your personal information to display interest-based ads for features, products,
We do not use information that personally identifies you to display interest-based ads.
Qualifications & exceptions
Amazon states that information that personally identifies you is not used to display interest-based ads.
Not stated here
The Interest-Based Ads notice was not supplied, so its definitions and controls are not analyzed here.
Cross-references
contrast (model-proposed): Ad companies get advertising identifiers, including codes derived from your email, not your name — contrast: Amazon says it does not use information that personally identifies you to display interest-based ads, while the identifiers it gives ad companies can include a code derived by irreversible cryptography from information such as your email address. The notice treats such codes as not directly identifying; this is a reviewed tension, not a finding.
Charges & Financial Obligations · Company practice
Personal information is used against fraud and abuse, and may be used for credit risk scoring
Amazon uses personal information to prevent and detect fraud and abuse to protect the security of customers, Amazon and others. It may also use scoring methods to assess and manage credit risks; the notice says "may", so credit scoring is not stated to apply to every customer.
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We use personal information to prevent and detect fraud and abuse in order to protect
We may also use scoring methods to assess and manage credit risks.
Qualifications & exceptions
Credit risk scoring is stated as something Amazon may do.
Not stated here
Which scoring methods are used and when is not stated.
Data Access & Collection · Company practice
Amazon uses cookies and other identifiers to recognize your browser or device
Amazon uses cookies and other identifiers so its systems can recognize your browser or device and to provide and improve Amazon Services. A separate Cookies Notice is linked for more detail but was not supplied here.
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To enable our systems to recognize your browser or device and to provide and improve Amazon Services, we use cookies and other identifiers.
Not stated here
The Cookies Notice was not supplied; which cookies and controls apply is not analyzed here.
Sharing & Disclosure · Company commitment
Amazon says it does not sell customer data and shares it only as the notice describes
Amazon states that it is not in the business of selling customers' personal information to others. It says it shares customers' personal information only as described in the sharing section and with subsidiaries that Amazon.com, Inc. controls, provided those subsidiaries are subject to this notice or follow practices at least as protective. Separately, the advertising section says Amazon may share an advertising identifier and an estimate of ad value with ad companies; that sharing is described elsewhere in the notice, not in the sharing list itself.
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we are not in the business of selling our customers' personal information to others.
We share customers' personal information only as described below and with subsidiaries Amazon.com, Inc. controls that either are subject to this Privacy Notice or follow practices at least as protective as those described in this Privacy Notice.
we may share an advertising identifier and an estimate of the value of the ads they show you on our behalf so they can serve you with more effective Amazon ads.
Qualifications & exceptions
Subsidiary sharing is limited to subsidiaries Amazon.com, Inc. controls that are subject to this notice or follow practices at least as protective.
The advertising section separately describes sharing advertising identifiers and ad-value estimates with ad companies.
Not stated here
The notice does not define "selling"; how the advertising-identifier sharing is treated under any state law definition of sale or sharing is not stated in the supplied text.
Cross-references
contrast (model-proposed): Ad companies may get an ad-value estimate, and some use it to show you other advertisers' ads — contrast: The sharing section says Amazon is not in the business of selling customer information and shares it only as described, while the advertising section says Amazon may share advertising identifiers and ad-value estimates with ad companies, some of which use them for other advertisers' ads. Reviewed as a tension between two provisions, not a legal finding about whether this is a sale.
Sharing & Disclosure · Company practice
Data from transactions involving third parties is shared with those third parties
Amazon makes available products, services, applications and skills provided by third parties, for example third-party sellers in its stores, apps from third-party providers in its App Store, and third-party Alexa skills. It also offers services jointly with third-party businesses, such as co-branded credit cards. Amazon says you can tell when a third party is involved in your transaction, and it shares customers' personal information related to that transaction with that third party.
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We make available to you services, products, applications, or skills provided by
We also offer services or sell product lines jointly with third-party businesses, such as co-branded credit cards.
You can tell when a third party is involved in your transactions, and we share customers' personal information related to those transactions with that third party.
Qualifications & exceptions
Sharing covers personal information related to the transaction involving that third party.
Not stated here
The third party's own handling of the information is not governed by the supplied text.
Sharing & Disclosure · Restriction or exception
Service providers get the data they need for their functions and may not use it for other purposes
Amazon employs other companies and individuals to perform functions on its behalf, such as fulfilling orders, delivering packages, sending mail and email, analyzing data, marketing assistance, providing search results and paid listings, processing payments, credit risk scoring and customer service. These providers have access to the personal information needed for their functions, but may not use it for other purposes.
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We employ other companies and individuals to perform functions on our behalf.
These third-party service providers have access to personal information needed to perform their functions, but may not use it for other purposes.
scoring, assessing and managing credit risk
Qualifications & exceptions
Access is limited to the personal information needed to perform their functions.
Providers may not use it for other purposes.
Sharing & Disclosure · Company practice
Customer data can transfer in a business sale, staying under prior notice promises unless you consent
Amazon might sell or buy businesses or services. In those transactions customer information is generally one of the transferred assets, but it remains subject to the promises in any pre-existing Privacy Notice unless the customer consents otherwise. If Amazon.com, Inc. or substantially all of its assets are acquired, customer information will be one of the transferred assets.
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As we continue to develop our business, we might sell or buy other businesses or services.
In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise).
Also, in the unlikely event that Amazon.com, Inc. or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.
Qualifications & exceptions
Transferred information remains subject to promises in any pre-existing Privacy Notice unless the customer consents otherwise.
Not stated here
For a full acquisition of Amazon.com, Inc., the sentence does not repeat the pre-existing-promises limit.
Sharing & Disclosure · Permission or license
Amazon releases account data when it believes release is appropriate for law, enforcement or safety
Amazon releases account and other personal information when it believes release is appropriate to comply with the law; enforce or apply its Conditions of Use and other agreements; or protect the rights, property or safety of Amazon, its users or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. The trigger is Amazon's own belief that release is appropriate.
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We release account and other personal information when we believe release is appropriate
or protect the rights, property, or safety of Amazon, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
Qualifications & exceptions
Release depends on Amazon believing it is appropriate for one of the listed purposes.
Includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.
Not stated here
The Conditions of Use referenced here are a separate document and were not supplied.
Sharing & Disclosure · Company commitment
Other sharing with third parties comes with notice and a chance to say no
Apart from the sharing described in this section, Amazon says you will receive notice when personal information about you might be shared with third parties, and you will have an opportunity to choose not to share it.
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Other than as set out above, you will receive notice when personal information about you might be shared with third parties, and you will have an opportunity to choose not to share the information.
Qualifications & exceptions
Applies to sharing other than the categories set out in the sharing section.
Not stated here
The form and timing of the notice are not stated.
Security & Safeguards · Company commitment
Amazon uses encryption in transit, follows PCI DSS for cards and maintains safeguards
Amazon says it designs its systems with security and privacy in mind. It works to protect personal information during transmission using encryption protocols and software, follows the Payment Card Industry Data Security Standard (PCI DSS) when handling credit card data, and maintains physical, electronic and procedural safeguards for collecting, storing and disclosing customer personal information. "Work to protect" describes effort, not a guarantee.
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We design our systems with your security and privacy in mind.
We work to protect the security of your personal information during transmission by
using encryption protocols and software.
We follow the Payment Card Industry Data Security Standard (PCI DSS) when handling
credit card data.
We maintain physical, electronic, and procedural safeguards in connection with the
collection, storage, and disclosure of customer personal information.
Qualifications & exceptions
Transmission protection is described as working to protect, not a guarantee.
Security & Safeguards · Procedure
Amazon may ask you to verify your identity before disclosing personal information to you
Because of its security procedures, Amazon may ask you to verify your identity before it discloses personal information to you.
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Our security procedures mean that we may ask to verify your identity before we disclose personal information to you.
Not stated here
The verification method is not described.
Security & Safeguards · User right or choice
Amazon devices offer security features you can control and configure
Amazon's devices offer security features to protect them against unauthorized access and loss of data, and you can control and configure these features based on your needs. Device security settings guidance is on a linked support page that was not supplied.
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Our devices offer security features to protect them against unauthorized access and
You can control these features and configure them based on your needs.
Security & Safeguards · Procedure
You are asked to protect your password, use a unique one and sign off shared computers
Amazon says it is important for you to protect against unauthorized access to your password, computers, devices and applications. It recommends a unique Amazon password not used for other online accounts and says to sign off when finished using a shared computer. These are recommendations to the user, not Amazon obligations.
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It is important for you to protect against unauthorized access to your password and
We recommend using a unique password for your Amazon account that is not used for other online accounts.
Be sure to sign off when finished using a shared computer.
Qualifications & exceptions
Framed as recommendations and guidance to the user.
Data Access & Collection · Context
Third-party ad partners on Amazon may collect information when you interact with them
Amazon Services may include third-party advertising and links to other websites and apps. Third-party advertising partners may collect information about you when you interact with their content, advertising and services. Their collection is described as theirs, not Amazon's, and the linked Interest-Based Ads notice and Your Ads Privacy Choices page were not supplied.
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Amazon Services may include third-party advertising and links to other websites and
Third-party advertising partners may collect information about you when you interact with their content, advertising, and services.
Qualifications & exceptions
Collection by third-party partners occurs when you interact with their content, advertising and services.
Not stated here
The Interest-Based Ads notice and the Your Ads Privacy Choices page were not supplied.
Third parties' own privacy terms are not part of this notice.
Sharing & Disclosure · Company practice
Ad companies get advertising identifiers, including codes derived from your email, not your name
Amazon provides ad companies with information that lets them serve you more useful and relevant Amazon ads and measure their effectiveness. Amazon says it never shares your name or other information that directly identifies you for this; instead it uses an advertising identifier such as a cookie, a device identifier, or a code derived by applying irreversible cryptography to other information like an email address. For example, if you already downloaded one of its apps, Amazon will share your advertising identifier and that event so you are not shown an ad to download it again.
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We provide ad companies with information that allows them to serve you with more
We never share your name or other information that directly identifies you when we do this.
Instead, we use an advertising identifier like a cookie, a device identifier, or a code derived from applying irreversible cryptography to other information like an email address.
For example, if you have already downloaded one of our apps, we will share your advertising identifier and data about that event so that you will not be served an ad to download the app again.
Qualifications & exceptions
Amazon states it never shares your name or other directly identifying information for this purpose.
Identifiers can include a code derived from irreversible cryptography applied to information such as your email address.
Not stated here
Which ad companies receive identifiers is not named.
Sharing & Disclosure · Company practice
Ad companies may get an ad-value estimate, and some use it to show you other advertisers' ads
Amazon says it does not share your specific shopping actions, such as purchases, product views or searches, with ad companies. It may, however, share an advertising identifier and an estimate of the value of the ads they show you on its behalf, so they can serve more effective Amazon ads. Some ad companies also use this information to serve you relevant ads from other advertisers. The notice points to Your Ads Privacy Choices to opt out of personalized advertising, such as cross-context behavioral advertising; that page was not supplied.
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While we do not share your specific shopping actions like purchases, product views, or searches with ad companies, we may share an advertising identifier and an estimate of the value of the ads they show you on our behalf so they can serve you with more effective Amazon ads.
Some ad companies also use this information to serve you relevant ads from other advertisers.
You can learn more about how to opt-out of personalized advertising (such as cross-context behavioral advertising) by visiting
Qualifications & exceptions
Specific shopping actions such as purchases, product views or searches are stated not to be shared with ad companies.
Some ad companies use the shared information for other advertisers' ads, not only Amazon's.
Not stated here
The Your Ads Privacy Choices opt-out page was not supplied; what the opt-out stops is not stated here.
Account & Service Control · User right or choice
You can access your account information in Your Account
You can access your information, including name, address, payment options, profile information, Prime membership, household settings and purchase history, in the "Your Account" section of the website. The list is introduced with "including", so it is not stated to be exhaustive.
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You can access your information, including your name, address, payment options, profile information, Prime membership, household settings, and purchase history in the "Your Account" section of the website.
Not stated here
The notice does not say here whether all information Amazon holds is accessible through Your Account.
Account & Service Control · User right or choice
Questions go to Customer Service, and many services have their own data-use settings
If you have questions about how Amazon collects and uses your personal information, the notice directs you to contact Customer Service. Many Amazon Services also include settings that give you options about how your information is used; which services and options is not listed here.
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If you have any questions as to how we collect and use your personal information, please contact our
Many of our Amazon Services also include settings that provide you with options as to how your information is being used.
Qualifications & exceptions
Settings are available in "many" services, not all.
Not stated here
Which services offer which settings is not stated.
Retention & Deletion · Company practice
When you update your information, Amazon usually keeps a copy of the prior version
You can add or update certain information on account pages. When you update information, Amazon says it usually keeps a copy of the prior version for its records, so editing does not necessarily remove the earlier version.
Supporting quotations
You can add or update certain information on pages such as those referenced in What Information Can I Access?.
When you update information, we usually keep a copy of the prior version for our
records.
Qualifications & exceptions
Only certain information can be added or updated.
Amazon "usually" keeps the prior version; not stated as every time.
Not stated here
How long prior versions are kept is not stated.
Account & Service Control · User right or choice
You can stop emails and other communications through preferences and app settings
If you do not want email or other communications from Amazon, you can adjust your Customer Communication Preferences. To stop in-app notifications, you adjust notification settings in the app or device.
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If you do not want to receive email or other communications from us, please adjust
If you don't want to receive in-app notifications from us, please adjust your notification settings in the app or device.
Not stated here
Whether transactional or service messages can also be turned off is not stated.
Account & Service Control · User right or choice
You can adjust personalized advertising preferences in Your Ads Privacy Choices
You may adjust your personalized advertising preferences through Your Ads Privacy Choices. The advertising section also points there for opting out of personalized advertising such as cross-context behavioral advertising. The page itself was not supplied, so what each setting stops is not analyzed here.
Supporting quotations
You may adjust your personalized advertising preferences by visiting
You can learn more about how to opt-out of personalized advertising (such as cross-context behavioral advertising) by visiting
Not stated here
The Your Ads Privacy Choices page was not supplied.
Account & Service Control · User right or choice
Blocking Amazon cookies stops the cart, checkout and sign-in from working
Your browser or device Help feature can explain how to refuse new cookies or identifiers, get notified of new cookies, or block cookies altogether. Amazon recommends leaving them on because they enable some essential features: if you block or reject its cookies, you will not be able to add items to your Shopping Cart, proceed to Checkout, or use any services that require you to sign in.
Supporting quotations
The Help feature on most browsers and devices will tell you how to prevent your browser
Because cookies and identifiers allow you to take advantage of some essential features of Amazon Services, we recommend that you leave them turned on.
For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping Cart, proceed to Checkout, or use any Services that require you to Sign in.
Qualifications & exceptions
Blocking or rejecting Amazon cookies disables the Shopping Cart, Checkout and any signed-in services.
To browse without linking history to your account, sign out and block cookies
If you want to browse Amazon's websites without linking the browsing history to your account, you may do so by signing out of your account and blocking cookies in your browser. Under the cookie choice in the same list, blocking cookies also means you cannot use the cart, checkout or signed-in services.
Supporting quotations
If you want to browse our websites without linking the browsing history to your account,
and blocking cookies on your browser.
Qualifications & exceptions
Requires both signing out and blocking cookies.
Blocking cookies disables the cart, checkout and signed-in services.
Account & Service Control · User right or choice
You can manage recommendations and edit your browsing history
You can manage store recommendations at Improve Your Recommendations, remove recommendations by unchecking the "Use this item for recommendations" toggle for each item, and edit Your Browsing History.
Supporting quotations
You can manage the recommendations you receive in our store at
this item for recommendations” toggle on the right side of the page for each item. You can edit
, as well.
Qualifications & exceptions
The toggle works per item.
Account & Service Control · User right or choice
Some other data uses can be turned off in Amazon site, device or app settings
Amazon says you will also be able to opt out of certain other types of data usage by updating your settings on the applicable Amazon website (for example, Manage Your Content and Devices), device or application. Most non-Amazon devices also let you change device permissions such as location services and contacts, usually in the device settings; for third-party devices Amazon recommends contacting your carrier or device manufacturer.
Supporting quotations
You will also be able to opt out of certain other types of data usage by updating
Most non-Amazon devices also provide users with the ability to change device permissions (for example, disable/access location services, contacts).
Qualifications & exceptions
Opt-outs cover "certain" other types of data usage, not all.
Not stated here
Which data uses can be opted out of is not listed; the linked Privacy Settings FAQ was not supplied.
Account & Service Control · User right or choice
Sellers and authors update their information in Seller Central and author portals
If you are a seller, you can add or update certain information in Seller Central, update your account information through Seller Account Information, and adjust email or other communications through Notification Preferences. If you are an author, you can add or update the information you provided in the Author Portal and Author Central by accessing those accounts.
Supporting quotations
If you are a seller, you can add or update certain information in
If you are an author, you can add or update the information you have provided in the
by accessing your accounts in the Author Portal and Author Central, respectively.
Qualifications & exceptions
Applies to sellers and authors respectively.
Account & Service Control · User right or choice
Where law requires, you may request access to or deletion of your information
To the extent required by applicable law, you may have the right to request access to or deletion of your personal information, through Data Privacy Queries. The notice ties these rights to applicable law rather than granting them to everyone. Depending on your data choices, certain services may be limited or unavailable.
Supporting quotations
In addition, to the extent required by applicable law, you may have the right to request access to or delete your personal information.
Depending on your data choices, certain services may be limited or unavailable.
Qualifications & exceptions
Only to the extent required by applicable law.
Data choices may make certain services limited or unavailable.
Not stated here
Which laws apply to a given user is not stated here; the state-specific disclosures were not supplied.
Data Access & Collection · Restriction or exception
Under-18s need a parent or guardian involved; no knowing collection from under-13s without consent
Amazon says it does not sell products for purchase by children and sells children's products for purchase by adults. If you are under 18, you may use Amazon Services only with the involvement of a parent or guardian. Amazon does not knowingly collect personal information from children under 13 without the consent of the child's parent or guardian. A separate Children's Privacy Disclosure is linked but not supplied.
Supporting quotations
If you are under 18, you may use Amazon Services only with the involvement of a parent or guardian.
We do not knowingly collect personal information from children under the age of 13 without the consent of the child's parent or guardian.
Amazon does not sell products for purchase by children. We sell children's products for purchase by adults.
Qualifications & exceptions
The under-13 commitment is limited to knowing collection without parental or guardian consent.
Not stated here
The Children's Privacy Disclosure was not supplied.
Legal Rights & Agreement Rules · Context
Amazon.com, Inc. participates in the EU-US, UK and Swiss-US Data Privacy Frameworks
Amazon.com, Inc. participates in the EU-US Data Privacy Framework, the UK Extension to it, and the Swiss-US Data Privacy Framework. Details are on a linked page that was not supplied; the frameworks' requirements are external and not analyzed here.
Supporting quotations
Amazon.com, Inc. participates in the EU-US Data Privacy Framework, the UK Extension to the EU-US Data Privacy Framework, and the Swiss-US Data Privacy Framework.
Not stated here
The linked framework page was not supplied, and the frameworks' terms are external.
Legal Rights & Agreement Rules · Restriction or exception
Privacy disputes fall under the Conditions of Use, including damages limits and Washington law
If you use Amazon Services, your use and any dispute over privacy are subject to this notice and Amazon's Conditions of Use, including limitations on damages, resolution of disputes, and application of the law of the state of Washington. The Conditions of Use are a separate document not supplied here, so the dispute and damages terms themselves are not analyzed in this notice. For privacy concerns, Amazon asks you to contact it with a thorough description and says it will try to resolve them.
Supporting quotations
If you choose to use Amazon Services, your use and any dispute over privacy is subject to this Notice and our
including limitations on damages, resolution of disputes, and application of the law of the state of Washington.
If you have any concern about privacy at Amazon, please contact us with a thorough description, and we will try to resolve it.
Qualifications & exceptions
Amazon commits only to try to resolve privacy concerns.
Not stated here
The Conditions of Use were not supplied; the specific damages limits and dispute-resolution process are not stated in this notice.
Legal Rights & Agreement Rules · Company practice
The notice will change, and the current version applies to all information Amazon holds about you
Amazon says its business changes constantly and its Privacy Notice will change too; it tells you to check its websites frequently for recent changes. Unless stated otherwise, the current Privacy Notice applies to all information Amazon has about you and your account, including information collected earlier. The notice does not describe direct notification of changes here.
Supporting quotations
Our business changes constantly, and our Privacy Notice will change also. You should check our websites frequently to see recent changes.
Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account.
Qualifications & exceptions
"Unless stated otherwise"; limited by the commitment not to make material changes less protective of past information without consent.
Not stated here
Whether or how Amazon notifies users of changes is not stated.
Legal Rights & Agreement Rules · Company commitment
Amazon promises not to weaken protection of past data materially without affected customers' consent
Amazon says it will never materially change its policies and practices to make them less protective of customer information collected in the past without the consent of affected customers. This promise covers material changes that reduce protection for information already collected.
Supporting quotations
We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.
Qualifications & exceptions
Covers material changes that are less protective, for information collected in the past.
Changes are allowed with the consent of affected customers.
Searching, shopping, carts, orders, streaming and lists all count as information you give Amazon
The examples section lists actions through which you provide information to Amazon, including searching or shopping in its stores, adding or removing cart items or placing orders, downloading, streaming or viewing content on a device or service, using services such as Prime Video, compiling playlists, watchlists, wish lists or gift registries, setting Special Occasion Reminders, and using Product Availability Alerts. These are examples, not a complete list.
Supporting quotations
You provide information to us when you:
search or shop for products or services in our stores;
add or remove an item from your cart, or place an order through or use Amazon Services;
download, stream, view, or use content on a device or through a service or application
on a device;
use our services such as Prime Video;
compile Playlists, Watchlists,
specify a Special Occasion Reminder; or
such as Available to Order Notifications.
Qualifications & exceptions
Listed as examples of information collected.
Data Access & Collection · Company practice
Account details, Alexa voice use, uploaded contacts and device settings are collected
You also provide information when you give details in Your Account (you may have more than one account if you used more than one email address or mobile number) or Your Profile, talk to or interact with Alexa, upload your contacts, configure settings, give data access permissions for or interact with an Amazon device or service, or use Login with Amazon or otherwise link your Amazon account to a third-party business.
Supporting quotations
(and you might have more than one if you have used more than one email address or
mobile number when shopping with us)
talk to or otherwise interact with our Alexa Voice service;
upload your contacts;
configure your settings on, provide data access permissions for, or interact with
an Amazon device or service;
use Login with Amazon or otherwise link your Amazon account to a third-party business;
Qualifications & exceptions
Listed as examples of information collected.
Data Access & Collection · Company practice
Seller, publishing and developer accounts supply information when you offer goods or software
Information is also provided when you fill in a Seller Account, Kindle Direct Publishing account, Developer account or any other account that lets you develop or offer software, goods or services to Amazon customers, and when you offer products or services on or through Amazon Services.
Supporting quotations
or any other account we make available that allows you to develop or offer software,
goods, or services to Amazon customers;
offer your products or services on or through Amazon Services;
Qualifications & exceptions
Applies to people who sell, publish or develop through Amazon.
Data Access & Collection · Company practice
Support contacts, forms, uploaded photos and files, reviews and community posts are collected
You also provide information when you communicate with Amazon by phone, email or otherwise; complete a questionnaire, support ticket or contest entry form; upload or stream images, videos or other files to Prime Photos, Amazon Drive or other Amazon Services; participate in discussion boards or other community features; and provide and rate reviews.
Supporting quotations
communicate with us by phone, email, or otherwise;
complete a questionnaire, a support ticket, or a contest entry form;
upload or stream images, videos or other files to Prime Photos, Amazon Drive, or other
Amazon Services;
participate in Discussion Boards or other community features;
provide and rate
Qualifications & exceptions
Listed as examples of information collected.
Data Access & Collection · Company practice
You may supply Social Security and driver's license numbers, payment, corporate and credit history data
As a result of those actions, Amazon says you might supply information such as your name, address and phone numbers; payment information; your age; identity information and documents including Social Security and driver's license numbers; corporate and financial information; and credit history information. The word "might" means these are possible categories, not ones every user supplies.
Supporting quotations
As a result of those actions, you might supply us with such information as:
identifying information such as your name, address, and phone numbers;
payment information;
your age;
information and documents regarding identity, including Social Security and driver's
license numbers;
corporate and financial information;
credit history information; and
Qualifications & exceptions
Stated as information you might supply, depending on your actions.
Not stated here
Which actions lead to Social Security number or credit history collection is not stated.
Data Access & Collection · Company practice
Location, IP address, friends' emails, Alexa voice recordings and images may be supplied
Other information you might supply includes your location information, your IP address, people, addresses and phone numbers in your Addresses, email addresses of friends and other people, the content of reviews and emails to Amazon, the personal description and photograph in Your Profile, voice recordings when you speak to Alexa, and images and videos collected or stored in connection with Amazon Services. Some of this, such as friends' email addresses and listed addresses, is information about other people.
Supporting quotations
your location information;
your IP address;
people, addresses and phone numbers listed in your Addresses;
email addresses of your friends and other people;
content of reviews and emails to us;
personal description and photograph in
voice recordings when you speak to Alexa;
images and videos collected or stored in connection with Amazon Services;
Qualifications & exceptions
Stated as information you might supply.
Includes information about other people, such as friends' email addresses.
Data Access & Collection · Company practice
Wi-Fi credentials are collected if you choose to sync them across Amazon devices
Information you might supply includes device log files and configurations, including Wi-Fi credentials, if you choose to automatically synchronize them with your other Amazon devices. Wi-Fi credential collection is tied to that choice.
Supporting quotations
device log files and configurations, including Wi-Fi credentials, if you choose to
automatically synchronize them with your other Amazon devices.
Qualifications & exceptions
Wi-Fi credentials are covered if you choose to automatically synchronize them with other Amazon devices.
Data Access & Collection · Company practice
Automatic data includes IP address, login, email, password, device location and time zone
Examples of information Amazon collects and analyzes automatically include the IP address used to connect to the internet; login, email address and password; the location of your device or computer; version and time zone settings; and phone numbers used to call Amazon customer service. Amazon also says it may use device identifiers, cookies and other technologies on devices, applications and web pages to collect browsing, usage or other technical information.
Supporting quotations
Examples of the information we collect and analyze include:
the internet protocol (IP) address used to connect your computer to the internet;
login, email address, and password;
the location of your device or computer;
version and time zone settings;
phone numbers used to call our customer service number; and
We may also use device identifiers, cookies, and other technologies on devices, applications, and our web pages to collect browsing, usage, or other technical information.
Qualifications & exceptions
Listed as examples of automatic information.
Data Access & Collection · Company practice
Streaming details, ISP, device and app usage, errors and photo file metadata are collected
Automatic information also includes content interaction data such as downloads, streams and playback details (duration, number of simultaneous streams and downloads, network details and your internet service provider); device metrics such as when a device is in use, app usage, connectivity data and errors; and Amazon Services metrics such as your interactions with features and content, settings preferences and backup information, the location of a device running an app, and information about uploaded images and files such as file name, dates, times and location of your images.
Supporting quotations
content interaction information, such as content downloads, streams, and playback
details, including duration and number of simultaneous streams and downloads, and network details for streaming and download quality, including information about your internet service provider;
device metrics such as when a device is in use, application usage, connectivity data,
and any errors or event failures;
Amazon Services metrics (for example, the occurrences of technical errors, your interactions
with service features and content, your settings preferences and backup information, location of your device running an application, information about uploaded images and files such as the file name, dates, times and location of your images);
Qualifications & exceptions
Listed as examples of automatic information.
Data Access & Collection · Company practice
Full clickstream, scrolling and mouse-overs are tracked; purchase history may be aggregated
Automatic information also includes the full URL clickstream to, through and from Amazon's websites with date and time, products and content you viewed or searched for, page response times, download errors, length of visits and page interaction such as scrolling, clicks and mouse-overs. It also includes purchase and content use history, which Amazon sometimes aggregates with similar information from other customers to create features like Top Sellers.
Supporting quotations
purchase and content use history, which we sometimes aggregate with similar information
from other customers to create features like
the full Uniform Resource Locator (URL) clickstream to, through, and from our websites,
including date and time; products and content you viewed or searched for; page response times, download errors, length of visits to certain pages, and page interaction information (such as scrolling, clicks, and mouse-overs);
Qualifications & exceptions
Aggregation with other customers' information happens "sometimes".
Data Access & Collection · Company practice
Images or videos of you are collected in Amazon stores and in other stores using Amazon Services
Automatic information includes images or videos when you shop in Amazon's stores, or in stores using Amazon Services. This extends beyond Amazon's own stores to stores that use Amazon Services, and connects to the earlier statement that physical stores may use cameras, computer vision and sensors.
Supporting quotations
images or videos when you shop in our stores, or stores using Amazon Services.
Our physical stores may use cameras, computer vision, sensors, and other technology to gather information about your activity in the store, such as the products and services you interact with.
Qualifications & exceptions
Covers Amazon's stores and stores using Amazon Services.
Not stated here
Which other stores use Amazon Services is not stated.
Data Access & Collection · Company practice
Amazon may use device identifiers and cookies on devices, apps and pages to collect technical data
Amazon says it may also use device identifiers, cookies and other technologies on devices, applications and its web pages to collect browsing, usage or other technical information.
Supporting quotations
We may also use device identifiers, cookies, and other technologies on devices, applications, and our web pages to collect browsing, usage, or other technical information.
Qualifications & exceptions
Stated as something Amazon may do.
Not stated here
The Cookies Notice with further detail was not supplied.
Data Access & Collection · Company practice
Carriers, partner merchants and Amazon subsidiaries send Amazon information about you
Examples of information Amazon receives from other sources include updated delivery and address information from carriers or other third parties, used to correct records and deliver your next purchase or communication; account, purchase or redemption, and page-view information from some merchants with which Amazon runs co-branded businesses or for which it provides technical, fulfillment, advertising or other services; and information about your interactions with products and services offered by Amazon's subsidiaries.
Supporting quotations
Examples of information we receive from other sources include:
updated delivery and address information from our carriers or other third parties,
which we use to correct our records and deliver your next purchase or communication more easily;
account information, purchase or redemption information, and page-view information
from some merchants with which we operate co-branded businesses or for which we provide technical, fulfillment, advertising, or other services;
information about your interactions with products and services offered by our subsidiaries;
Qualifications & exceptions
Merchant information comes from "some" merchants with co-branded businesses or for which Amazon provides services.
Listed as examples.
Not stated here
The merchants involved are not named.
Data Access & Collection · Company practice
Amazon receives ad interaction data from other sites and apps and data on Alexa-linked devices
Amazon also receives information about how you interact with ads it serves on third-party websites and apps; content from third parties used to provide, develop and improve Amazon Services, such as advertising-related information and identifiers; and information about internet-connected devices and services linked with Alexa. The Interest-Based Ads notice referenced for detail was not supplied.
Supporting quotations
information about how you interact with ads served by Amazon on third-party websites and apps (learn more in our
content we receive from third parties to provide, develop, and improve Amazon Services,
such as advertising-related information and identifiers (as described in more detail in our
information about internet-connected devices and services linked with Alexa; and
Qualifications & exceptions
Listed as examples.
Not stated here
The Interest-Based Ads notice was not supplied.
Charges & Financial Obligations · Company practice
Amazon gets credit history from credit bureaus for fraud prevention and credit offers
Amazon receives credit history information from credit bureaus, which it uses to help prevent and detect fraud and to offer certain credit or financial services to some customers.
Supporting quotations
credit history information from credit bureaus, which we use to help prevent and detect
fraud and to offer certain credit or financial services to some customers.
Qualifications & exceptions
Credit or financial service offers apply to some customers.
Not stated here
Which customers or services trigger a credit bureau check is not stated.
Account & Service Control · User right or choice
You can access orders, full order history, personal details, payment settings and notifications
Examples of information you can access through Amazon Services include the status of recent orders including subscriptions, your complete order history, personally identifiable information such as name, email, password and address book, payment settings including card information, promotional certificate and gift card balances and 1-Click settings, and email notification settings.
Supporting quotations
Examples of information you can access through Amazon Services include:
status of recent orders (including subscriptions);
your complete order history;
personally identifiable information (including name, email, password, and address
book);
payment settings (including payment card information, promotional certificate and
gift card balances, and 1-Click settings);
email notification settings (including Product Availability Alerts, Delivers, Special
Occasion Reminders and newsletters);
Qualifications & exceptions
Listed as examples.
Account & Service Control · User right or choice
You can access recommendations, lists, viewed content, voice recordings and your profile
You can also access recommendations and the recently viewed products they are based on, shopping lists and gift registries, your content, devices, services and related settings, communications and personalized advertising preferences, content you recently viewed, voice recordings associated with your account, and Your Profile including reviews and reminders.
Supporting quotations
recommendations and the products you recently viewed that are the basis for recommendations
(including Recommended for You and Improve Your Recommendations);
shopping lists and gift registries (including Wish Lists and Baby and Wedding Registries);
your content, devices, services, and related settings, and communications and personalized
advertising preferences;
content that you recently viewed;
voice recordings associated with your account;
Your Profile (including your product Reviews, Recommendations, Reminders and personal
profile);
Qualifications & exceptions
Listed as examples.
Account & Service Control · User right or choice
Sellers, authors and developers access their information in their own portals
If you are a seller, you can access your account and other information and adjust communications preferences in Seller Central. Authors can access and update their accounts on Kindle Direct Publishing or Author Central, and developers in the Developer Services Program can do so in the Developer Services Portal.
Supporting quotations
If you are a seller, you can access your account and other information, and adjust
your communications preferences, by updating your account in
If you are an author, you can access your account and other information, and update
your accounts, on the
If you are a developer participating in our Developer Services Program, you can access
your account and other information, and adjust your communications preferences, by updating your accounts in the
Qualifications & exceptions
Applies to sellers, authors and program developers respectively.