Interest-Based Ads

Interest-based ads are sometimes referred to as personalized or targeted ads. We show interest-based ads to display features, products, and services that might be of interest to you. In providing interest-based ads, we follow the Self-Regulatory Principles for Online Behavioral Advertising developed by the Digital Advertising Alliance (a coalition of marketing, online advertising, and consumer advocacy organizations).

• Amazon shows interest-based (personalized or targeted) ads Inference & Profiling
• Amazon says it follows the Digital Advertising Alliance's self-regulatory principles Legal Rights & Agreement Rules

What sort of information do we use to show interest-based ads?

To serve you interest-based ads, we use information such as your interactions with Amazon sites, content, or services. We do not use information which on its own identifies you, such as name or e-mail address, to serve interest-based ads.

• Ads are based on information such as your interactions with Amazon sites, content or services Inference & Profiling
• Amazon does not use information that on its own identifies you to serve these ads Use & Processing

We use cookies, pixels, IP addresses, and other technologies (collectively, "advertising technologies"), which enable us to understand the effectiveness of the interest-based ads we show you by measuring what ads are clicked or viewed, and to provide you with more useful and relevant ads. For example, we use cookies or other information such as IP address to limit the number of times you are shown the same ad.

• Amazon uses cookies, pixels, IP addresses and similar tools to measure and tailor ads Data Access & Collection
• Cookies or IP address are used to limit how often you see the same ad Use & Processing

See our [Privacy Notice](https://www.amazon.com/gp/help/customer/display.html?nodeId=GX7NJQ4ZB8MHFRNJ) for more information about the types of information that we gather.

• Ads are based on information such as your interactions with Amazon sites, content or services Inference & Profiling

How do we work with third parties to show you interest-based ads?

We work with third parties, such as advertisers, publishers, social media networks, search engines, ad serving companies, and advertising companies working on their behalf, to improve the relevance of ads we serve. In providing you interest-based ads we do not associate your interactions on unaffiliated sites with information which on its own identifies you, such as name or email address, and we do not provide any such information to advertisers or to third-party sites that display our interest-based ads. Advertisers and other third parties may assume that users who interact with or click on an interest-based ad or content are part of the group that the ad or content is directed towards (for example, users in a particular geographical area or users who purchased or browsed for classical music). Some third-parties may provide us pseudonymized information about you (such as demographic information or sites where you have been shown ads) from offline and online sources that we may use to provide you more relevant and useful advertising.

• Amazon works with advertisers, publishers, social networks and others to improve ad relevance Sharing & Disclosure
• Identifying details are not linked to activity on unaffiliated sites or given to advertisers Sharing & Disclosure
• Clicking an ad may lead advertisers to assume you belong to its target group Inference & Profiling
• Some third parties may give Amazon pseudonymized information about you for ads Data Access & Collection

Third party advertisers or advertising companies working on their behalf sometimes use advertising technologies in the process of delivering content, including ads, directly to your browser or device, and they may automatically receive an IP address when this happens. They may also use advertising technologies to measure the effectiveness of their ads, show you more relevant advertising content, and perform services on behalf of Amazon. For information on how to control and delete cookies (including third party cookies) please visit our [Cookies](https://www.amazon.com/gp/help/customer/display.html?nodeId=GVASXV5UZ64R4Y25) notice.

• Third-party advertisers may use ad technologies on your device and receive your IP address Sharing & Disclosure
• Cookie controls, including for third-party cookies, are in the separate Cookies notice Data Access & Collection

Advertising Preferences

Amazon offers you choices about receiving interest-based ads from us. You can choose not to receive interest-based ads from Amazon. You will still see ads but they will not be based on your interests. Please visit your [Advertising Preferences](https://www.amazon.com/adprefs) page to learn how to set your preferences.

• You can opt out of interest-based ads from Amazon, but you will still see ads Inference & Profiling

In addition to the options listed above, you can generally opt out of receiving personalized ads from applicable third-party advertisers and ad networks by visiting the opt out pages on the [Digital Advertising Alliance’s website](https://youradchoices.com/control). You can also learn more about various advertising technologies at [aboutidentifiers.org](https://www.aboutidentifiers.org/).

• You can generally opt out of third-party personalized ads through the DAA website Inference & Profiling

Some mobile operating systems may additionally limit these settings; your choices here do not override those more limited settings on such mobile operating systems.

• More limited mobile operating system settings are not overridden by choices here Inference & Profiling

For information on the advertising practices of websites and services offered by other Amazon companies, please review their interest-based ads policies and other notices.

• Other Amazon companies' sites and services have their own interest-based ads policies Inference & Profiling