Cookie Policy

Ancestry · agreement dated 23 April 2024 · Official agreement

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6 of 28 cards in Sharing & Disclosure

Sharing & Disclosure · Company practice

Third-party Cookies from companies like Google or YouTube are used for analytics and ads, outside Ancestry's control

Third-party Cookies belong to other companies, such as Google or YouTube, and are used for site analytics and advertising. They provide a service or function to Ancestry, but Ancestry states that it cannot control how those third-party Cookies are used. The policy points you to its management section for how to manage them.

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Third party Cookies: these Cookies do not belong to Ancestry. They are owned by other companies, like Google or YouTube, and are used for site analytics and advertising purposes.
Third-party Cookies will be providing a service to Ancestry or a function to us but Ancestry cannot control how those third-party Cookies are used.

Qualifications & exceptions

  • Ancestry disclaims control over how third parties use their own Cookies; how those companies use the data is governed by them, not described here.

Not stated here

  • The full list of third parties is not in this document; it is said to be in a separate Cookie table that was not supplied.

Sharing & Disclosure · Company practice

Advertising Cookies may share data with advertisers who track you across sites and build an interest profile

Ancestry says Advertising Cookies may be used to share data with advertisers (online behavioral advertising). This can allow advertisers to track your activity across Ancestry's websites and other sites, and that tracking may be used to build a profile of your interests and to target content to you on third-party sites. The policy says "may", so it describes what can happen, not that it happens for every visitor.

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Advertising Cookies may be used to share data with advertisers (also referred to as online behavioral advertising) allowing them to track your activity data across our websites and other sites, which may be used to build a profile of your interests and target content to you across third party sites.

Qualifications & exceptions

  • Stated as something Advertising Cookies "may" be used for, not a description of every visit.

Not stated here

  • Which advertisers receive data and what data is shared are not identified in this document; the Cookie table and Privacy Statement were not supplied.

Sharing & Disclosure · Company practice

Advertising Cookies also power social "like" and "share" buttons

Ancestry groups the Cookies that let you share pages with social networks, such as the "like" and "share" buttons on its website, under Advertising Cookies.

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Advertising Cookies also allow you to share certain pages with social networks (e.g. the “like”, “share” button on our website.)

Sharing & Disclosure · User right or choice

Third-party opt-out settings are listed in the separate Cookie table

For third-party Cookies, Ancestry directs you to opt-out settings that it says are available in its Cookie table, a separate linked page. This policy itself does not list those opt-outs.

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Third-party opt-out settings available in our [Cookie table](https://www.ancestry.com/c/legal/cookie-table).

Not stated here

  • The opt-out options themselves are in the Cookie table, which was not supplied.

Sharing & Disclosure · Context

Ancestry points to ad-industry sites (NAI, YourAdChoices, EDAA, IAB) on advertisers' use of Cookies

To learn more about how advertisers use Cookies, Ancestry suggests the Network Advertising Initiative page on online advertising, YourAdChoices' control page, the European Interactive Digital Advertising Alliance (EU), and the Internet Advertising Bureau in the US and EU. These are external industry resources; the policy does not describe what each offers or say that Ancestry's partners participate in them.

Supporting quotations

To learn more about advertisers' use of Cookies we encourage you to view the following:
https://thenai.org/about-online-advertising/
https://youradchoices.com/control
European Interactive Digital Advertising Alliance (EU)
Internet Advertising Bureau (US)
Internet Advertising Bureau (EU)

Not stated here

  • Whether Ancestry's advertising partners honor the opt-outs offered on these industry sites is not stated.