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Data Access & Collection · Company practice
This policy outlines how Apple collects, uses, and shares your personal data.
Apple’s Privacy Policy describes how Apple collects, uses, and shares your personal data.
Unresolved · Company practice
In addition to this general policy, Apple provides specific data and privacy information within its products and features that request personal data. This information is marked with a Data & Privacy Icon.
In addition to this Privacy Policy, we provide data and privacy information embedded in our products and certain features that ask to use your personal data. This product-specific information is accompanied by our Data & Privacy Icon.
Unresolved · Procedure
Users will have the chance to review product-specific privacy information before using features that request personal data. This information can also be viewed at any time in settings or online.
You will be given an opportunity to review this product-specific information before using these features. You also can view this information at any time, either in settings related to those features and/or online at apple.com/legal/privacy/data.
Unresolved · Company practice
This Privacy Policy applies to how Apple handles personal data when you interact with them on their websites, through Apple apps (like Apple Music or Wallet), or in person (including by phone or at an Apple Store). It does not cover how third parties define or use personal data, even if Apple links to them or makes their apps available.
This Privacy Policy covers how Apple or an Apple-affiliated company (collectively, “Apple”) handles personal data whether you interact with us on our websites, through Apple apps (such as Apple Music or Wallet), or in person (including by phone or when visiting an Apple Store). Apple may also link to third parties on our services or make third-party apps available for download in our App Store. Apple’s Privacy Policy does not apply to how third parties define personal data or how they use it. We encourage you to read their privacy policies and know your privacy rights before interacting with them.
Unresolved · Procedure
To exercise your privacy rights, including when a third-party service provider acts on Apple's behalf, visit privacy.apple.com (or shazam.com/privacy for Shazam). You must sign in and your identity will be verified for security. For personal data not available there, you can make a request via apple.com/legal/privacy/contact. You also have the right to lodge a complaint with the applicable regulator.
To exercise your privacy rights and choices, including where a third-party service provider is acting on Apple’s behalf, visit the Apple Data and Privacy page at privacy.apple.com for Apple or shazam.com/privacy for Shazam. To help protect the security of your personal data, you must sign in to your account and your identity will be verified. If you want to obtain a copy of personal data that is not currently available from privacy.apple.com, you can make a request at apple.com/legal/privacy/contact. You also have the right to lodge a complaint with the applicable regulator.
purpose: security
Unresolved · Restriction or exception
Apple may deny requests to exercise privacy rights in certain situations. Examples include when legally obligated to retain data (e.g., transaction data), when it would undermine anti-fraud and security efforts (e.g., deleting an account under investigation), if it jeopardizes others' privacy, or if the request is frivolous, vexatious, impractical, or unreasonable.
There may be situations where we cannot grant your request — for example, if you ask us to delete your transaction data and Apple is legally obligated to keep a record of that transaction to comply with law. We may also decline to grant a request where doing so would undermine our legitimate use of data for anti-fraud and security purposes, such as when you request deletion of an account that is being investigated for security concerns. Other reasons your privacy request may be denied are if it jeopardizes the privacy of others, is frivolous or vexatious, or would be extremely impractical or unreasonable.
purpose: legal_compliance · purpose: security
Data Access & Collection · Company practice
Apple states it aims to collect only necessary personal data, reflecting a belief in balancing product quality with privacy. The specific data collected depends on how users interact with Apple.
At Apple, we believe that you can have great products and great privacy. This means that we strive to collect only the personal data that we need. The personal data Apple collects depends on how you interact with Apple.
Data Access & Collection · Company practice
Apple collects account-related details, including email address, registered devices, account status, and age, when users interact with their Apple Account.
Account Information. Your Apple Account and related account details, including email address, devices registered, account status, and age
data: identifiers · data: device · data: demographics · purpose: service_operation
Data Access & Collection · Company practice
Apple collects data that can identify a user's device, such as its serial number, and information about the device itself, like browser type.
Device Information. Data from which your device could be identified, such as device serial number, or about your device, such as browser type
data: device · data: identifiers · purpose: service_operation
Data Access & Collection · Company practice
Apple collects contact details such as name, email address, physical address, and phone number.
Contact Information. Data such as name, email address, physical address, phone number, or other contact information
data: contacts · purpose: service_operation
Data Access & Collection · Company practice
Apple collects data related to billing addresses and payment methods, including bank details and credit/debit card information.
Payment Information. Data about your billing address and method of payment, such as bank details, credit, debit, or other payment card information
data: payment · purpose: service_operation
Data Access & Collection · Company practice
Apple collects data about purchases of its products and services, as well as transactions facilitated through Apple platforms.
Transaction Information. Data about purchases of Apple products and services or transactions facilitated by Apple, including purchases on Apple platforms
data: payment · purpose: service_operation
Data Access & Collection · Company practice
Apple collects data, including a device trust score, to help identify and prevent fraud.
Fraud Prevention Information. Data used to help identify and prevent fraud, including a device trust score
data: device · purpose: security
Data Access & Collection · Company practice
Apple collects data on user activity and use of its offerings, including app launches, browsing and search history, product interaction, crash data, performance, and other diagnostic and usage data.
Usage Data. Data about your activity on and use of our offerings, such as app launches within our services, including browsing history; search history; product interaction; crash data, performance and other diagnostic data; and other usage data
data: browsing · data: device · purpose: service_operation · purpose: analytics
Data Access & Collection · Company practice
Apple collects precise location data only for services like Find My or when users agree to region-specific services, and also collects coarse location data.
Location Information. Precise location only to support services such as Find My or where you agree for region-specific services, and coarse location
data: location · purpose: service_operation
Data Access & Collection · Company practice
Apple collects data related to an individual's physical or mental health status, including data that can be used to infer or detect health status. A separate privacy policy applies if participating in a study using an Apple Health Research Study app.
Health Information. Data relating to the health status of an individual, including data related to one’s physical or mental health or condition. Personal health data also includes data that can be used to make inferences about or detect the health status of an individual.
data: health · purpose: service_operation
Data Access & Collection · Company practice
Apple collects details related to fitness and exercise information when users choose to share them.
Fitness Information. Details relating to your fitness and exercise information where you choose to share them
data: health · purpose: service_operation
Data Access & Collection · Company practice
In some regions, Apple may request government-issued ID in specific situations, such as setting up wireless accounts, activating devices, extending commercial credit, managing reservations, or when legally required.
Government ID Data. In certain jurisdictions, we may ask for a government-issued ID in limited circumstances, including when setting up a wireless account and activating your device, for the purpose of extending commercial credit, managing reservations, or as required by law
data: identifiers · purpose: legal_compliance · purpose: service_operation
Data Access & Collection · Company practice
Apple collects other information users provide, such as the content of communications with customer support and interactions via social media.
Other Information You Provide to Us. Details such as the content of your communications with Apple, including interactions with customer support and contacts through social media channels
data: messages · data: content · purpose: service_operation
Data Access & Collection · Company practice
Apple may validate user-provided information, such as during Apple Account creation, with a third party for security and fraud prevention purposes.
Apple Partners. We may also validate the information you provide — for example, when creating an Apple Account, with a third party for security, and for fraud-prevention purposes.
purpose: security
Data Access & Collection · Company practice
Apple uses Applebot, a web crawler, to collect publicly available internet information for features like search and to train its foundational AI models. Apple states it takes measures to minimize personal data collection and does not link crawled data to individual users or build profiles. Private personal data is not used for AI model training.
To power features such as search and as a source for our foundational AI models, Apple uses Applebot, a web crawler, to crawl information that is publicly available on the internet. We have measures in place to reduce the amount of personal data we collect and make no attempt to connect data crawled to any individual Apple user, or to build profiles about individuals. Your private personal data is not used to train our foundational AI models.
data: content · purpose: service_operation · purpose: research
Data Access & Collection · Company practice
For research and development, Apple may use datasets containing images, voices, or other data that could be linked to an identifiable person. These datasets are acquired in compliance with applicable law, and Apple does not attempt to reidentify individuals when using them for R&D.
For research and development purposes, we may use datasets such as those that contain images, voices, or other data that could be associated with an identifiable person. When acquiring such datasets, we do so in accordance with applicable law, including law in the jurisdiction in which the dataset is hosted. When using such datasets for research and development, we do not attempt to reidentify individuals who may appear therein.
data: photos · data: audio · data: content · purpose: research
Use & Processing · Company practice
Apple collects personal data to power its services, which includes improving offerings, internal auditing, data analysis, and troubleshooting. For example, data on songs played in Apple Music is collected to provide content and for royalty payments.
Apple collects personal data necessary to power our services, which may include personal data collected to improve our offerings, for internal purposes such as auditing or data analysis, or for troubleshooting. For example, if you would like to access a song through an Apple Music subscription, we collect data on what songs you play in order to provide you with the content requested and for royalty purposes.
data: content · purpose: service_operation · purpose: analytics
Use & Processing · Company practice
Apple collects personal data such as name, purchase details, and payment information to process user transactions.
To process transactions, Apple must collect data such as your name, purchase, and payment information.
data: payment · purpose: service_operation
Use & Processing · Company practice
Apple uses personal data to respond to communications, inform users about transactions or accounts, market products, provide information, or request feedback. They also send important notices about purchases and policy changes, which users cannot opt out of.
To respond to communications, reach out to you about your transactions or account, market our products and services, provide other relevant information, or request information or feedback. From time to time, we may use your personal data to send important notices, such as communications about purchases and changes to our terms, conditions, and policies. Because this information is important to your interaction with Apple, you may not opt out of receiving these important notices.
purpose: marketing · purpose: service_operation
Use & Processing · Company practice
Apple uses personal data for security and fraud prevention, including protecting individuals, employees, and the company, preventing loss, and prescreening uploaded content for illegal material like child sexual exploitation.
Security and Fraud Prevention. To protect individuals, employees, and Apple and for loss prevention and to prevent fraud, including to protect individuals, employees, and Apple for the benefit of all our users, and prescreening or scanning uploaded content for potentially illegal content, including child sexual exploitation material.
data: content · purpose: security · purpose: legal_compliance
Use & Processing · User right or choice
If users choose to personalize services or communications, Apple will use collected information to provide those personalized experiences. Information about how services use data for personalization is available when first using a service or online.
Personal Data Used for Personalization. If you choose to personalize your services or communications where such options are available, Apple will use information that we collect so that we can offer you those personalized services or communications.
purpose: personalization
Use & Processing · Company practice
Apple uses personal data to comply with applicable laws, such as fulfilling tax or reporting obligations, or responding to lawful governmental requests.
Comply with Law. To comply with applicable law — for example, to satisfy tax or reporting obligations, or to comply with a lawful governmental request.
purpose: legal_compliance
Retention & Deletion · Company practice
Apple retains personal data only as long as necessary to fulfill the purposes for which it was collected, as described in their privacy policies, or as required by law. They aim to retain data for the shortest possible period permissible by law.
Apple retains personal data only for so long as necessary to fulfill the purposes for which it was collected, including as described in this Privacy Policy or in our service-specific privacy notices, or as required by law. We will retain your personal data for the period necessary to fulfill the purposes outlined in this Privacy Policy and our service-specific privacy notices. When assessing retention periods, we first carefully examine whether it is necessary to retain the personal data collected and, if retention is required, work to retain the personal data for the shortest possible period permissible under law.
Sharing & Disclosure · Company practice
Apple partners with third parties to offer services, such as Apple Card and Apple Cash. Apple requires these partners to protect user personal data.
At times, Apple may partner with third parties to provide services or other offerings. For example, Apple financial offerings like Apple Card and Apple Cash are offered by Apple and our partners. Apple requires its partners to protect your personal data.
purpose: third_party_services
Sharing & Disclosure · Company practice
Apple may share personal data at the user's direction or with their consent (e.g., with a carrier for account activation). They may also disclose information if deemed necessary for national security, law enforcement, public importance, to enforce terms, protect operations or users, or during a reorganization, merger, or sale.
Apple may share personal data with others at your direction or with your consent, such as when we share information with your carrier to activate your account. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate. We may also disclose information about you where there is a lawful basis for doing so, if we determine that disclosure is reasonably necessary to enforce our terms and conditions or to protect our operations or users, or in the event of a reorganization, merger, or sale.
purpose: legal_compliance · purpose: security · purpose: service_operation
Sharing & Disclosure · Company commitment
Apple states that it does not sell personal data, including as defined by Nevada and California law. It also does not 'share' personal data as defined by California law.
Apple does not sell your personal data including as “sale” is defined in Nevada and California. Apple also does not “share” your personal data as that term is defined in California.
Security & Safeguards · Company commitment
Apple uses administrative, technical, and physical safeguards to protect personal data, considering the data's nature, processing, and potential threats. They continuously work to improve these safeguards.
At Apple, we believe that great privacy rests on great security. We use administrative, technical, and physical safeguards to protect your personal data, taking into account the nature of the personal data and the processing, and the threats posed. We are constantly working to improve on these safeguards to help keep your personal data secure.
purpose: security
Account & Service Control · Company practice
To access certain Apple services, children need a child Apple Account, which can be created by a parent or an educational institution.
To access certain Apple services, a child must have a child Apple Account. A child Apple Account may be created by the parent or, in the case of a Managed Apple Account, by the child’s educational institution.
Account & Service Control · Procedure
Parents must review a Family Privacy Disclosure and provide verifiable parental consent to create a child account.
To create a child account, parents must review the Family Privacy Disclosure for Children, which describes how Apple handles children’s personal data. If they agree, the parent must provide Apple with a verifiable parental consent.
Account & Service Control · Procedure
Educational institutions participating in the Apple School Manager Program can create Managed Apple IDs for students, provided they agree to the Managed Apple IDs for Students Disclosure.
Educational institutions that participate in the Apple School Manager Program may also create Apple IDs for students, called “Managed Apple IDs.” These schools are required to agree to the [Managed Apple IDs for Students Disclosure] which is included as Exhibit A to the Apple School Manager Agreement.
Retention & Deletion · Company commitment
Apple commits to deleting a child's personal data as soon as possible if it was collected without appropriate authorization.
If we learn that a child’s personal data was collected without appropriate authorization, it will be deleted as soon as possible.
Unresolved · Procedure
Users can exercise privacy rights for their child's information by visiting the Apple Data and Privacy page and signing into their child's account.
To exercise privacy rights for your child’s information, visit the Apple Data and Privacy page at [privacy.apple.com] and sign in to their account.
Data Access & Collection · Company practice
Apple uses 'Communications Cookies' to enable network traffic to and from its systems and to detect errors.
Communications Cookies. These cookies are used to enable network traffic to and from Apple’s systems, including by helping us detect any errors.
data: device · purpose: service_operation
Data Access & Collection · Company practice
Apple uses 'Strictly Necessary Cookies' to provide specific features or services, such as displaying websites in the correct format and language, authenticating transactions, and preserving shopping cart contents.
Strictly Necessary Cookies. These cookies are set as required to provide a specific feature or service that you have accessed or requested. For example, they allow us to display our websites in the proper format and language, to authenticate and verify your transactions, and to preserve the contents of your Bag when shopping online at [apple.com].
data: browsing · data: payment · purpose: service_operation
Data Access & Collection · Company practice
Apple uses 'Other Cookies' to understand how visitors interact with its websites and online services, assess advertisement effectiveness, and remember user choices for a customized experience.
Other Cookies. These cookies are used to understand how visitors interact with our websites and online services, including by helping us to assess the effectiveness of advertisements and web searches. Apple also uses these cookies to remember choices you make while browsing, so we can provide you with a customized experience.
data: browsing · purpose: personalization · purpose: advertising · purpose: analytics
Unresolved · Procedure
Users can disable cookies if they prefer Apple not to use them, with instructions provided for Safari and a general recommendation for other browsers.
If you prefer that Apple not use cookies, we provide you with the means to disable their use. If you want to disable cookies and you’re using the Safari web browser, choose “Block all cookies” in Safari’s privacy settings. If you are using a different browser, check with your provider to find out how to disable cookies. Certain features of the Apple website may not be available if all cookies are disabled.
Data Access & Collection · Company practice
Apple uses 'click-through URLs' in some email messages to track user interest in topics and measure communication effectiveness.
In some email messages Apple sends to you, we provide a “click-through URL” that links you to content on the Apple website. When you click one of these URLs, they pass through a separate server before arriving at the destination page on our website. We track this click-through to help us determine interest in particular topics and measure whether we are communicating with you effectively.
data: browsing · purpose: analytics
Unresolved · Restriction or exception
Users can avoid click-through tracking in email messages by not clicking graphic or text links.
If you prefer not to be tracked in this way, you should not click graphic or text links in email messages.
Use & Processing · Company practice
Apple generally treats data collected via cookies and similar technologies as non-personal data, but considers IP addresses and similar identifiers as personal data where required by local law. When non-personal data from these technologies is combined with other personal data, the combined data is treated as personal data.
Apple generally treats data we collect using these cookies and similar technologies as non-personal data. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal data by local law, we also treat these identifiers as personal data in those regions. In addition, Apple sometimes combines non-personal data collected from these technologies with other personal data Apple holds. When we combine data in this way, we treat the combined data as personal data for purposes of this Privacy Policy.
data: identifiers
Use & Processing · Company commitment
Apple's advertising platform does not track users by linking user or device data from its apps with data from third parties for targeted advertising or measurement, nor does it share user or device data with data brokers.
Apple’s advertising platform does not track you, meaning that it does not link user or device data collected from our apps with user or device data collected from third parties for targeted advertising or advertising measurement purposes, and does not share user or device data with data brokers.
data: device · purpose: advertising
Unresolved · Procedure
Users can disable Personalized Ads from Apple's advertising platform, which will opt their Apple Account out of receiving such ads across all devices. Ads based on context may still appear.
If you do not want to receive ads targeted to your interests from Apple's advertising platform in those apps, you can choose to disable Personalized Ads, which will opt your Apple Account out of receiving such ads regardless of what device you are using. On your iOS, iPadOS, or visionOS device, you can disable Personalized Ads by going to Settings > Privacy & Security > Apple Advertising and tapping to turn off Personalized Ads. On your Mac, you can disable Personalized Ads by going to System Settings > Privacy & Security > Privacy > Advertising, then deselecting Personalized Ads. You may still see ads in the App Store, Apple News, or Stocks based on context like your search query or the channel you are reading.
Sharing & Disclosure · Company practice
Apple may transfer or allow access to your personal data by its affiliated companies globally to perform processing activities described in this Privacy Policy, connecting you to the world through its products and services.
your personal data may be transferred to or accessed by entities around the world, including Apple-affiliated companies, to perform processing activities such as those described in this Privacy Policy in connection with your use of our products and services.
purpose: service_operation
Use & Processing · Company practice
The specific Apple entity responsible for controlling your personal data can vary based on your location, with examples provided for Apple Store information and Apple Media Services.
The Apple entity that controls your personal data may differ depending on where you live.
purpose: service_operation
Use & Processing · Company practice
If you reside outside the U.S., Apple Inc. and other affiliated companies may process your personal data on behalf of the Apple entity that controls data for your jurisdiction.
If you do not reside in the U.S., your personal data may be processed by Apple Inc. and other Apple-affiliated companies on behalf of the Apple entity controlling personal data for your jurisdiction.
purpose: service_operation
Use & Processing · Company practice
Imagery and associated data collected globally for Apple Maps and the Look Around feature are transferred to Apple Inc. in California.
For example, Imagery and associated data collected by Apple around the world to improve Apple Maps and to support our Look Around feature is transferred to Apple Inc. in California.
data: location · data: photos · purpose: service_operation
Legal Rights & Agreement Rules · Company practice
For individuals in the European Economic Area, the United Kingdom, and Switzerland, Apple Distribution International Limited in Ireland controls their personal data.
Personal data relating to individuals in the European Economic Area, the United Kingdom, and Switzerland is controlled by Apple Distribution International Limited in Ireland.
purpose: legal_compliance
Legal Rights & Agreement Rules · Company commitment
Apple's international transfers of personal data collected in the European Economic Area, the United Kingdom, and Switzerland are governed by Standard Contractual Clauses.
Apple’s international transfer of personal data collected in the European Economic Area, the United Kingdom, and Switzerland is governed by [Standard Contractual Clauses]
purpose: legal_compliance
Security & Safeguards · Company commitment
Apple maintains the same high level of protection and safeguarding measures for personal data, regardless of where it is stored.
Regardless of where your personal data is stored, Apple maintains the same high level of protection and safeguarding measures.
purpose: security
Legal Rights & Agreement Rules · Company commitment
Apple's privacy practices adhere to the Global Cross-Border Privacy Rules (CBPR) System and the Global Privacy Recognition for Processors (PRP) System.
Apple’s privacy practices, as described in this Privacy Policy, comply with the Global Cross-Border Privacy Rules (CBPR) System and the Global Privacy Recognition for Processors (PRP) System.
purpose: legal_compliance
Sharing & Disclosure · Company practice
For processing purposes outlined in the Privacy Policy, Apple may transfer personal data of individuals in the People's Republic of China to third-party service providers, who may then store or transfer the data outside of China.
For the purposes of processing set out in this Privacy Policy, Apple may also transfer such personal data to third-party service providers, who may in turn store or transfer the data outside of the People’s Republic of China.
purpose: service_operation · purpose: third_party_services
Security & Safeguards · Company commitment
Apple communicates its privacy and security guidelines to employees and strictly enforces privacy safeguards within the company to ensure personal data security.
To make sure your personal data is secure, we communicate our privacy and security guidelines to Apple employees and strictly enforce privacy safeguards within the company.
purpose: security
Account & Service Control · User right or choice
You can contact Apple with questions about its Privacy Policy, privacy practices (including those of third-party service providers), or to reach their Data Protection Officer.
If you have questions about Apple’s Privacy Policy or privacy practices including where a third-party service provider is acting on our behalf, or you would like to contact our Data Protection Officer, you can contact us at apple.com/legal/privacy/contact or call the [Apple Support number] for your country or region.
Account & Service Control · Procedure
Apple has a dedicated team that reviews privacy inquiries, aiming to respond to substantive contacts within seven days, though additional time or information may be required.
A dedicated team reviews your inquiry to determine how best to respond to your question or concern, including those inquiries received in response to an access or download request.
Account & Service Control · Company commitment
If a complaint indicates an area for improvement in Apple's privacy handling, they will take steps to update their practices at the next reasonable opportunity.
Where your complaint indicates an improvement could be made in our handling of privacy issues, we will take steps to make such an update at the next reasonable opportunity.
Account & Service Control · Company commitment
If a privacy issue has negatively impacted you or another person, Apple will take steps to address it with the affected individual(s).
In the event that a privacy issue has resulted in a negative impact on you or another person, we will take steps to address that with you or that other person.
Account & Service Control · User right or choice
You have the right to refer your complaint to the applicable regulator at any time, even if you are not satisfied with Apple's response.
You may at any time — including if you are not satisfied with Apple’s response — refer your complaint to the applicable regulator.
Account & Service Control · Company commitment
If you ask, Apple will endeavor to provide you with information about relevant complaint avenues that may apply to your situation.
If you ask us, we will endeavor to provide you with information about relevant complaint avenues which may be applicable to your circumstances.
Legal Rights & Agreement Rules · Procedure
Apple will post a notice on its website at least a week in advance of any material changes to the Privacy Policy and will contact you directly about the change if your data is on file.
When there is a material change to this Privacy Policy, we’ll post a notice on this website at least a week in advance of doing so and contact you directly about the change if we have your data on file.