Information is used to run the service, support and communicate with users, and keep it secure
Bloomberg says it uses personal information for business purposes that it describes as also benefiting its customers, and that include "some or all" of the purposes in the list. Several are core operations: providing and facilitating services and products, operating services and systems properly, communicating with you, providing support, and maintaining quality and safety including debugging. Others concern protecting the interests, rights, safety or property of Bloomberg or others and enforcing agreement terms, and monitoring to detect security incidents and protect against malicious, deceptive, fraudulent or illegal activity and hold those responsible for it.
Supporting quotations
We use this information for carefully considered business purposes which also benefit our customers and which include some or all of the following:
to provide and facilitate our services and products
to operate our services, products, and systems properly
to communicate with you
to provide support for our services and products
to maintain the quality and safety of products and services, and for internal quality control purposes, including debugging to identify and repair errors that impair existing intended functionality
to protect the interests, rights, safety, or property of Bloomberg or others and to monitor compliance with and enforce the terms of any agreement with Bloomberg
to monitor to detect security incidents and protect against malicious, deceptive, fraudulent, or illegal activity, and hold those responsible for that activity
Qualifications & exceptions
The purposes are introduced as "some or all" of the following, so not every purpose necessarily applies to every user.
The text frames these purposes as benefiting customers; that is Bloomberg's own description.
Not stated here
The text does not say which purposes apply to which services or categories of data.
Use & Processing · Company practice
Information is used to improve existing services and develop new ones
One listed purpose is to help Bloomberg improve, upgrade or enhance its services and products and develop new services and products. This lets personal information inform product development beyond providing the service a person signed up for.
Supporting quotations
to help Bloomberg improve, upgrade, or enhance our services and products and develop new services and products
Qualifications & exceptions
Listed among purposes that apply "some or all" of the time.
Not stated here
The text does not say whether information is aggregated or de-identified for product development.
Use & Processing · Company practice
Personal information is used to send offers and promotions for Bloomberg and for other parties
Bloomberg may use personal information to provide offers and promotions about services and products of Bloomberg or of other parties that may interest you. A separate disclosure section adds that Bloomberg may share personal information with sponsors or other third parties who provide offers or promotions, and that opting out of sharing uses a different control from the control for use described here.
Supporting quotations
to provide you with offers and promotions about services and products of Bloomberg or of other parties that may be of interest to you
You may instruct Bloomberg at any time not to share your personal information covered by this Privacy Policy with such Third-Party Providers
Qualifications & exceptions
The offers may be for other parties' services and products, not only Bloomberg's.
Sharing with third-party providers has its own opt-out and is described in the disclosure section.
Not stated here
The text does not say which third parties' offers are included.
Use & Processing · Company practice
Customer information is used to build lookalike or matched audiences for targeted advertising on social media
A listed purpose is to create a "lookalike audience" or "matched audience" of prospective customers for targeted advertising on social media platforms. This is a use of information about existing people to find or target other people for advertising on social platforms.
Supporting quotations
to create a “lookalike audience” or “matched audience” of (prospective) customers for targeted advertising on social media platforms
Qualifications & exceptions
Listed among purposes that apply "some or all" of the time.
Not stated here
The text does not say what personal information is used to build these audiences, which platforms receive it, or how these audiences are covered by the opt-outs described later.
Use & Processing · Company practice
Information is used to personalize the Site and show tailored ads, including on third-party sites
One listed purpose is to enhance the user's experience. It includes saving preferences and login information, creating hashed identifiers that help Bloomberg identify you on its site and on third-party sites, providing customized content or contextual advertisements, and providing tailored advertisements on its site and on third-party sites. The advertisements section describes how advertisers and cookies are used to display ads.
Supporting quotations
to enhance your experience with this Site, including to save your preferences and login information, create hashed identifiers that can be used to help us identify you on our site and third-party sites, provide customized content or contextual advertisements, and provide tailored advertisements on our site and third-party sites
to display advertisements that may be of particular interest to you or a group of users with similar interests to you
Qualifications & exceptions
Tailored advertisements may be shown on third-party sites as well as Bloomberg's site.
Hashed identifiers are used to help identify the user on Bloomberg's and third-party sites.
Not stated here
The text does not say which third-party sites show the tailored advertising.
Use & Processing · Company practice
Information is used to analyze site use and measure ad impressions
Bloomberg lists analysis of website usage, analysis of use of this Site, and analysis and measurement of ad impressions as a purpose for using personal information.
Supporting quotations
to analyze website usage, analyze use of this Site, and analyze and measure ad impressions
Qualifications & exceptions
Listed among purposes that apply "some or all" of the time.
Not stated here
Which analytics tools perform this analysis is not stated in this list; the cookies section names some.
Use & Processing · User right or choice
You can tell Bloomberg to stop using your information for offers and promotions, but other messages continue
You may instruct Bloomberg at any time not to use your personal information covered by the policy to provide offers and promotions, using a link to its email settings or through account settings. If you do, you continue to receive communications about your account, products and services you requested, and responses to information requests you made. The opt-out may take some time to complete under applicable law. A separate link is given for settings for offers and promotions from Bloomberg Industry Group, which has its own privacy policy.
Supporting quotations
You may instruct Bloomberg at any time not to use your personal information covered by this Privacy Policy to provide you with offers and promotions by clicking
Please note that if you exercise choice in this manner, you will continue to receive communications concerning your account and products and services you requested, and in response to any requests for information by you.
Please also note that this opt-out process may take some time to complete, consistent with applicable law.
Qualifications & exceptions
The opt-out is described as covering use of personal information to provide offers and promotions; it does not by its words reach the other listed purposes.
Account communications and responses to your own requests continue.
The opt-out may take some time to complete.
Not stated here
The Bloomberg Industry Group privacy policy is linked but not supplied, so how it treats offers is not known.
Use & Processing · Company practice
Bloomberg and its partners may use cookie information for research, personalization and their own purposes
Bloomberg and the parties it works with may use the collected information for various reasons, "either on behalf of Bloomberg or for the other parties’ own purposes". The examples given are research, analysis, better serving visitors (such as log-in, access to sections, customized content or customized contextual advertisements, or online advertising tailored to your interests on this Site or other websites), and compiling aggregate and anonymous usage information and statistics. If you have deleted and disabled cookies, these uses are not possible to the extent they are based on cookie information. The advertisements section, described as coming further below, explains the ad cookies.
Supporting quotations
Bloomberg and the parties with whom we work may use the information collected for various reasons, either on behalf of Bloomberg or for the other parties’ own purposes, including research, analysis, to better serve visitors to this Site (such as by enabling log-in, providing access to certain sections of this Site, providing customized content or customized contextual advertisements, or presenting online advertising on this Site or other websites tailored to your interests as described further below), to compile aggregate and anonymous information about usage of this Site and other websites, other statistics, etc.
However, if you have deleted and disabled cookies, these uses will not be possible to the extent they are based on cookie information.
to help display advertisements that you see on this Site or on other websites
Qualifications & exceptions
Partners may use the information for their own purposes, not only on Bloomberg's behalf.
The uses are listed with "including" and "etc.", so the list is not stated to be complete.
If cookies are deleted and disabled, the uses are not possible only to the extent they are based on cookie information.
Not stated here
The text does not identify which partners use the information for their own purposes or what those purposes are beyond the examples.
Use & Processing · Restriction or exception
Disabling cookies may break parts of the Site and ads may stop being tailored
If you disable certain cookies or refuse a request to place a cookie, some parts of the Site may not work properly. The examples are polls, surveys, contests, product sales and areas that require log-in. The advertising you receive may also no longer be tailored to your interests.
Supporting quotations
However, if you disable certain cookies or refuse to accept a request to place a cookie, it is possible that some parts of this Site, such as the polls, surveys, contests, and product sales, and certain areas of this Site for which you need to log in, will not function properly, and the advertising you receive when you visit this Site may not be advertisements tailored to your interests.
Qualifications & exceptions
Stated as possible ("it is possible that"), not certain.
Applies if you disable certain cookies or refuse a cookie request.
Not stated here
The text does not say which cookies are needed for log-in or sales functions.
Bloomberg, its providers and third-party advertisers may place ad cookies and use browsing across sites to target ads
Bloomberg, its designated service providers, or third-party advertisers and their advertising servers may place or recognize unique cookies, or use other electronic technologies, to help display advertisements you see on this Site or on other websites. Information about your visits to and activity on this Site and other websites, an IP address, how many times you have viewed an ad, and your interests and preferences is used alone or in combination with other information. It is used to create aggregate groups of users and to display ads that may interest you or a group of users with similar interests.
Supporting quotations
Bloomberg, its designated service providers, or third-party advertisers or their advertising servers may also place or recognize unique cookies on your computer or use other electronic technologies in order to help display advertisements that you see on this Site or on other websites.
Information about your visits to, and activity on, this Site and other websites, an IP address, the number of times you have viewed an advertisement, your interests and preferences and other such usage information is used, alone or in combination with other information, to create aggregate groups of users and to display advertisements that may be of particular interest to you or a group of users with similar interests to you.
Qualifications & exceptions
Described as what these parties "may" do.
The groups created are described as aggregate groups of users.
Not stated here
The text does not say how long activity from other websites is kept or which advertisers receive it.
Use & Processing · User right or choice
Industry advertising opt-out programs are offered for browsers and mobile devices, including for EU users
Bloomberg says it adheres to the industry's Self-Regulatory Principles for Online Behavioral Advertising. It offers links to opt out of advertising cookies placed by participating companies in the Self-Regulatory Program, with separate links for browsers and mobile devices. It offers links to opt out of advertising cookies from the Network Advertising Initiative's online behavioral advertising member networks, again for browsers and mobile devices. For people based in the EU it offers a link to Your Online Choices.
Supporting quotations
Bloomberg adheres to the industry’s Self-Regulatory Principles for Online Behavioral Advertising located
To “opt out” of advertising cookies placed by participating companies in the Self-Regulatory Program for Online Behavioral Advertising, and thereby limit the tracking of your online activity and the targeted advertising you receive, please click
To “opt out” of advertising cookies placed by the Network Advertising Initiative’s (“NAI”) online behavioral advertising member networks, and thereby limit the tracking of your online activity and the targeted advertising you receive, please click
To opt out of advertising cookies for Your Online Choices if you are based in the EU, please click
Qualifications & exceptions
Each opt-out reaches advertising cookies placed by participating or member companies of the named program, not every advertiser.
Browser and mobile opt-outs use separate links.
The EU link is for people based in the EU.
Not stated here
The text does not list which companies participate in these programs.
Use & Processing · Company practice
Google ad and analytics tools assist the Site; a Google tailored-ads opt-out link is provided
Google Ad Manager, Google Analytics for Display Advertising and other designated service providers assist Bloomberg with advertisement display functions and related analytics for this Site. Some third-party platforms allow you to manage the collection and use of your information for advertising. A link is provided to opt out of tailored advertising from Google tracking technologies. A separate link in the cookies section is for opting out of Google Analytics.
Supporting quotations
Google Ad Manager, Google Analytics for Display Advertising, and other designated service providers assist Bloomberg with advertisement display functions and related analytics for this Site.
To opt out of tailored advertising from Google tracking technologies, please click
To opt out of Google Analytics please click
Qualifications & exceptions
The Google opt-out link covers tailored advertising from Google tracking technologies and does not by its words cover other advertising partners.
Other designated service providers assist but are not named.
Not stated here
The text does not name the other designated service providers.
Use & Processing · Restriction or exception
Opting out of targeted advertising does not remove ads, and targeted ads may continue for subscribers
Even if you exercise choice for targeted advertising, you still receive online advertising, but the ads will be more general in nature. You may still continue to see targeted advertising if you do not opt out through the designated methods, and/or if you wish to remain a subscriber.
Supporting quotations
Note that even if you exercise choice for targeted advertising, you will still receive online advertising, but the advertisements will be more general in nature.
You may still continue to see targeted advertising if you do not opt out via the designated methods and/or if you wish to remain a subscriber.
Qualifications & exceptions
Opting out changes ads to more general ones rather than removing ads.
Targeted ads may continue if you do not use the designated opt-out methods.
Not stated here
The phrase "and/or if you wish to remain a subscriber" does not say whether subscribers can fully opt out of targeted advertising or what remaining a subscriber requires.
Use & Processing · Company commitment
Login and password may be California "sensitive personal information", used only for services or as law permits
Certain information collected on the Site, including your log-in and password, may be "sensitive personal information" as California privacy law defines that term. Bloomberg says it only uses such information to provide its services and products or as otherwise permitted under California privacy law.
Supporting quotations
Certain information collected on this Site, including your log-in and password, may constitute “sensitive personal information” as that term is defined by the California privacy law. However, Bloomberg only uses such information to provide our services and products or as otherwise permitted under California privacy law.
Qualifications & exceptions
Described as information that "may" constitute sensitive personal information under California law.
The commitment is limited to providing services and products or uses otherwise permitted under California privacy law.
Not stated here
The text does not list which other information is treated as sensitive.
Use & Processing · Permission or license
By using the services you agree to your information being transferred and processed in other countries, including the US
Some of the uses and disclosures described in the policy may involve transferring and processing your personal information in various countries that may have different levels of privacy protection than your country. The policy says that by using Bloomberg's products and services you acknowledge and agree to such transfers and processing, including to and in the United States.
Supporting quotations
Some of the uses and disclosures mentioned in this Privacy Policy may involve the transfer and processing of your personal information to and in various countries that may have different levels of privacy protection than your country.
By using our products and services, you acknowledge and agree to such transfers and processing, including to and in the United States.
Qualifications & exceptions
Agreement is tied to using the products and services.
The countries may have different levels of privacy protection than the user's own country.
Not stated here
The text does not list the countries where information is processed.