Global Privacy Statement

Credit Karma · agreement dated March 9, 2026 · Official agreement

Read the agreement

4 of 129 cards in Inference & Profiling

Inference & Profiling · Company practice

Interactions with Intuit customers can support recommendations about you

If you are an Intuit customer’s customer, vendor or prospect and interact through the platform—for example to pay an invoice, shop, engage with email or complete a survey—Intuit uses that information to make recommendations about you to its customers. Customers can also supply information directly. Anyone inputting others’ information must first provide sufficient notice, obtain required permissions and have a legal basis where law requires one.

Details not recorded for this card

Supporting quotations

If you are a customer, vendor or prospect of an Intuit customer and interact with the Intuit Platform (for example, to pay an invoice, make a purchase, interact with an email, provide contact details or complete a survey), we will use this information to make recommendations about you to our customers.
Our customers may also provide business connection data directly about you to us; this is described below under ‘Other users’.
Third-party sources
If you input information about others into the Platform, you must only do so if you have first provided sufficient notice and received any required permissions, and have an appropriate legal basis if required by applicable law.
Also annotated in the same passage (1)

Inference & Profiling · Company practice

Information supports eligibility checks and tailored experiences

Intuit may use information to evaluate eligibility for offers, products and services, understand needs and interests, and personalize services and communications. The separate marketing provision explains that insights from interactions can tailor recommendations, advertising and offers on Intuit and outside channels.

Details not recorded for this card

Supporting quotations

Evaluate your eligibility for marketing offers, products and services
Understand your needs and interests, and personalize your experience with the Services and our communications.
Personalize your experience and tailor recommendations, advertising, and offers presented to you, including through the development of insights about you and your needs based on your interactions with the Intuit Platform’s products, services, and offerings. These advertisements may be displayed to you on Intuit’s digital properties, including our websites and mobile apps, media platforms, connected devices, or other third-party platforms and channels.
Also annotated in the same passage (1)

Inference & Profiling · User right or choice

Covered state residents can opt out of consequential automated profiling

Under the other-state section’s eligibility and exemption limits, you can opt out of automated evaluation or prediction of personal aspects, including finances, health, interests, reliability, behavior and location, to the extent it produces legal or similarly significant decisions. This does not describe an opt-out of every recommendation.

Details not recorded for this card

Supporting quotations

You can opt-out of the automated processing of your Personal Information to evaluate, analyze, or predict personal aspects related to your economic situation, health, personal preferences, interests, reliability, behavior, location, or movements, to the extent this results in decisions that produce legal or similarly significant effects.
but does not include information or entities exempted from the scope of the Applicable State Privacy Laws, such as those subject to GLBA.
Also annotated in the same passage (2)

Inference & Profiling · Company practice

AI features may involve both automated and human processing

Using AI conversational features may involve automated and manual human processing of personal information. Intuit describes personalized predictions, financial insights, tax suggestions and credit-product recommendations. Some laws may give a right to object to automated processing, with details in the regional section; this is not stated as a universal right.

Details not recorded for this card

Supporting quotations

When you use or interact with features on the Intuit Platform like chatbots, digital assistants, or other digital conversational experiences powered by artificial intelligence, we may process your personal information using automated and manual (human) methods.
Certain laws may provide you with the right to object to the automated processing of your personal information. Please review these rights in the “Region and state-specific terms” section below.