Industry tools offer additional advertising-tracking choices
The policy recommends supplementary tracking-preference tools: YourOnlineChoices for the EU and UK, Network Advertising Initiative and Digital Advertising Alliance for the US, DAAC for Canada, and DDAI for Japan, or similar services. It says these initiatives cover most advertising tools, not every tracker. Unless otherwise specified, its EU references include current EU member states and the European Economic Area.
Supporting quotations
Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU and UK), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.
Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.
Not stated here
The linked industry-tool pages are not supplied, so their detailed coverage and procedures are unknown.
Use & Processing · User right or choice
AppChoices helps control interest-based ads in mobile apps
The policy points to the Digital Advertising Alliance’s AppChoices application as a tool for controlling interest-based advertising in mobile apps. This supplements the relevant device advertising or tracking settings that may manage certain categories of mobile-app trackers; neither statement promises control of every tracker.
Supporting quotations
The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.
Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).
Not stated here
The linked AppChoices page is not supplied; its specific participating services and operation are unknown.
Use & Processing · Restriction or exception
Blocking trackers may prevent related features from working
Users may choose whether to allow trackers. The policy says trackers support the described experience and advanced features, so blocking them may leave the Owner unable to provide the related features. It does not say every feature necessarily stops working.
Supporting quotations
Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help this Application to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.
Eight Sleep is the listed Owner and contact for tracker questions
The policy identifies Eight Sleep, 915 Broadway, New York, NY 10010, as Owner and Data Controller and lists alanah@eightsleep.com as its contact email. Users seeking more information about the site’s tracking technologies are encouraged to contact the Owner.
Supporting quotations
Owner and Data Controller
Eight Sleep - 915 Broadway New York, NY 10010
Owner contact email: alanah@eightsleep.com
Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by this Application.
Use & Processing · Restriction or exception
Third-party tracker descriptions are indicative, not exhaustive
The Owner says it cannot fully control third-party trackers used through the site, so specific references to them are indicative. It directs users to each listed third party’s privacy policy for complete information. Lifetimes can vary, and more precise or updated duration details and other tracker information may be available from those policies or the Owner. Third-party preferences can be managed through a supplied opt-out link, the provider’s privacy-policy methods, or by contacting the provider.
Supporting quotations
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
This Application uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them. The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session. In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.
With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.
Not stated here
The linked third-party privacy policies are not supplied; their additional tracker details and procedures cannot be established here.
qualifies (model-proposed): Criteo lists conflicting lifetimes for two tracker names — qualifies: Criteo’s duplicate duration entries remain unexplained, and the policy also warns that third-party tracker references are indicative.
Personal Data means information that can identify or make a natural person identifiable directly, indirectly, or in combination with other information, including a personal identification number. The definition is broader than names or direct identifiers alone.
Supporting quotations
Personal Data (or Data)
Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.
Data Access & Collection · Context
Usage Data covers automatically collected technical and visit information
Usage Data is automatically collected through the site or its third-party services. It can include IP addresses or domains, resource addresses, request timing and method, response sizes and status codes, country of origin, browser and operating-system features, time on pages, navigation paths, and other device or IT-environment parameters. ‘Can include’ describes possible categories, not a claim that every field is always collected.
Supporting quotations
Usage Data
Information collected automatically through this Application (or third-party services employed in this Application), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Application, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.
Legal Rights & Agreement Rules · Context
User and Data Subject are related but distinct definitions
A User is the individual using the Application and, unless otherwise specified, is also the Data Subject. The Data Subject is the natural person to whom the Personal Data relates.
Supporting quotations
User
The individual using this Application who, unless otherwise specified, coincides with the Data Subject.
Data Subject
The natural person to whom the Personal Data refers.
Legal Rights & Agreement Rules · Context
Controllers determine purposes while processors act on their behalf
A Data Processor processes Personal Data on behalf of the Controller as described in the policy. A Controller determines processing purposes and means, alone or jointly with others, including security measures for the Application’s operation and use. Unless otherwise stated, the Controller is the Application’s Owner.
Supporting quotations
Data Processor (or Processor)
The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.
Data Controller (or Owner)
The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Application. The Data Controller, unless otherwise specified, is the Owner of this Application.
Application and Service have specific policy meanings
‘This Application’ means the means by which the user’s Personal Data is collected and processed. ‘Service’ means the service the Application provides, as described on the site/application and in the relevant terms if available. These definitions do not supply the contents of those other terms.
Supporting quotations
This Application
The means by which the Personal Data of the User is collected and processed.
Service
The service provided by this Application as described in the relative terms (if available) and on this site/application.
Not stated here
Any separate relative service terms are not supplied as part of this cookie policy.
Data Access & Collection · Context
Trackers include more technologies than cookies
Cookies are small sets of data stored in a user’s browser. ‘Tracker’ is broader: it covers technologies enabling user tracking, such as cookies, unique identifiers, web beacons, embedded scripts, e-tags, and fingerprinting, including by accessing or storing device information. The definition lists technologies within the term; it does not by itself say every example is deployed here.
Supporting quotations
Cookie
Cookies are Trackers consisting of small sets of data stored in the User's browser.
Tracker
Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.
This document informs Users about the technologies that help this Application to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with this Application.
Cross-references
related (model-proposed): Trackers access device information and resources — defines: The detailed Tracker definition includes technologies beyond browser cookies and explains the introductory terminology.
Legal Rights & Agreement Rules · Context
This policy covers this Application and states a September 2026 update
Unless the document states otherwise, this policy relates solely to this Application. The text states ‘Latest update: September 19, 2026’; that is the document’s stated update date, not a separate promise that the captured policy is the latest version today.
Supporting quotations
This policy relates solely to this Application, if not stated otherwise within this document.
Latest update: September 19, 2026
Data Access & Collection · Context
Iubenda hosts this policy and describes its hosting data collection
The footer says the document was created using iubenda’s policy generator. It identifies iubenda as the content host and says iubenda collects only the Personal Data strictly necessary to provide that content. This is the footer’s statement about hosting the policy, not a limitation on every tracker used by eightsleep.com.
The linked iubenda policy on hosting data is not supplied; its detailed practices are unknown.
Legal Rights & Agreement Rules · Context
The complete privacy policy is a separate linked document
This cookie policy provides a link labeled ‘Show the complete Privacy Policy’. The linked document’s contents are not included in this supplied source, so the link does not establish additional rights, data practices, or procedures in this analysis.
The complete linked Privacy Policy is not supplied; its terms cannot be inferred from this pointer.
Data Access & Collection · Company practice
Trackers access device information and resources
The policy uses ‘Trackers’ broadly for technologies that let the Owner access or store information or use resources on your device while you interact with eightsleep.com. Cookies are one browser-based type; the policy does not use ‘Cookies’ to mean every mobile-app tracking technology.
Supporting quotations
This document informs Users about the technologies that help this Application to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with this Application.
For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate. For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.
Use & Processing · User right or choice
Consent can be withdrawn whenever it has been given
Some tracker purposes may require consent. When you give consent, you can freely withdraw it at any time using the policy’s instructions. For third-party trackers, the policy directs you to a provided opt-out link, the third party’s privacy-policy instructions, or the third party itself. Where tracker use is consent-based, the site’s privacy choices panel lets you give or withdraw consent. Blocking trackers may prevent the Owner from providing related features.
Supporting quotations
Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.
With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.
Whenever the use of Trackers is based on consent, users can provide or withdraw such consent by setting or updating their preferences via the relevant privacy choices panel available on this Application.
Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help this Application to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.
Retention & Deletion · Company practice
First-party and third-party trackers have different lifetimes
The site uses both Owner-managed and third-party trackers. Unless the policy says otherwise, third-party providers may access the trackers they manage. Lifetimes vary by the Owner or provider; some expire when your browsing session ends. The provider descriptions give some details, while more precise or updated lifetimes and information on other trackers may be available in linked provider policies or from the Owner. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
This Application uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them. The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session. In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Not stated here
Linked provider policies are not supplied as part of this analysis.
Use & Processing · Company practice
Technical trackers support necessary service operations
The site uses technical cookies and similar trackers for activities strictly necessary to operate or deliver the service.
Supporting quotations
This Application uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.
Use & Processing · Company practice
Cloudflare filters site traffic and permits analytics collection
Cloudflare optimizes and distributes traffic by filtering all communications between the site and your browser; this integration also allows site analytics to be collected. It processes trackers and other data types specified in its linked privacy policy, with the United States listed as the processing location. The policy lists _cfuvid as indefinite and cf_clearance as 30 minutes. Tracker lifetimes vary by provider, and the policy directs users to provider policies or the Owner for more precise or updated details. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Cloudflare is a traffic optimization and distribution service provided by Cloudflare Inc. The way Cloudflare is integrated means that it filters all the traffic through this Application, i.e., communication between this Application and the User's browser, while also allowing analytical data from this Application to be collected.
Personal Data processed: Trackers and various types of Data as specified in the privacy policy of the service.
This Application uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them. The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session. In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Not stated here
Cloudflare’s linked policy is not supplied; its additional data categories are not enumerated here.
The linked provider privacy policy is not supplied here; this card cannot establish additional terms or data practices from that document.
Charges & Financial Obligations · Company practice
Amazon Payments uses Amazon credentials for online payments
Amazon Payments lets you pay online using your Amazon credentials. The listed data are email address, first and last name, payment information, trackers, and Usage Data. The processing location is left to Amazon’s linked privacy policy rather than stated here. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Amazon Payments is a payment service provided by Amazon.com, Inc., which allows Users to make online payments using their Amazon credentials.
Personal Data processed: email address, first name, last name, payment info, Trackers and Usage Data.
Place of processing: See the Amazon privacy policy – Privacy Policy.
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Not stated here
The linked provider privacy policy is not supplied here; this card cannot establish additional terms or data practices from that document.
Use & Processing · Company practice
Experience trackers enable external interactions
The site uses trackers to improve user experience and let you interact with external content, networks, and platforms.
Supporting quotations
This Application uses Trackers to improve the quality of the user experience and enable interactions with external content, networks and platforms.
Use & Processing · Company practice
The Mailchimp widget processes email and usage information
Intuit’s Mailchimp widget connects to Mailchimp’s email-address management and message-sending service. It processes email addresses, trackers, and Usage Data in the United States. The listed cookies.js tracker lasts for the browsing session. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
The Mailchimp widget is a service for interacting with the Mailchimp email address management and message sending service provided by Intuit Inc.
Personal Data processed: email address, Trackers and Usage Data.
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Not stated here
The linked provider privacy policy is not supplied here; this card cannot establish additional terms or data practices from that document.
Data Access & Collection · Company practice
Customerly Survey collects trackers and Usage Data
Customerly Survey is a survey-building and data-collection platform, with Ireland listed as its processing location. Its listed data are trackers and Usage Data. The policy defines Usage Data as automatically collected information that can include IP addresses, request details, country, browser and operating-system features, visit timing, navigation paths, and other device or IT-environment parameters; this list does not establish that every item is collected on every visit. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Customerly Survey is a survey builder and data collection platform provided by Customerly Ltd.
Information collected automatically through this Application (or third-party services employed in this Application), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Application, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Not stated here
The linked provider privacy policy is not supplied here; this card cannot establish additional terms or data practices from that document.
Data Access & Collection · Company practice
Meta lead forms can use profile data and collect submitted details
Meta lead ads can show forms prefilled with Facebook-profile information such as names and email addresses, and may request more information depending on the ad. Submitting the form lets the Owner collect and process that data under the policy, only for the specific purpose stated on the form and/or in the policy where provided. Users may exercise rights, including withdrawing processing consent, at any time under the referenced rights section. The listed processed data are email address, trackers, and Usage Data; processing is listed in the United States, with a linked opt-out route. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Meta lead ads is an advertising and data collection service provided by Meta Platforms, Inc. that allows form-based ads to be shown to Users pre-populated with Personal Data from their Facebook profiles, such as names and email addresses. Depending on the type of advertisement, Users may be requested to provide further information.
Form submission results in the collection and processing of these Data by the Owner under this privacy policy, and only for the specific purpose outlined on the form and/or inside this privacy policy, where provided.
Users may exercise their rights, at any time, including the right to withdraw their consent to the processing of their Data, as specified in the section containing information about User rights in this privacy policy.
Personal Data processed: email address, Trackers and Usage Data.
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Not stated here
The referenced broader privacy-policy User rights section is not included in this supplied cookie policy; its additional procedures are unknown.
The linked provider privacy policy is not supplied here; this card cannot establish additional terms or data practices from that document.
Retention & Deletion · Company practice
Meta lead-ad trackers include session and three-month durations
For Meta lead ads, the listed _fbp tracker lasts three months; lastExternalReferrer and lastExternalReferrerTime last for the browsing session. These are tracker durations, not a general deadline to delete all submitted lead information. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Meta lead ads (Meta Platforms, Inc.)
_fbp: 3 months
lastExternalReferrer: duration of the session
lastExternalReferrerTime: duration of the session
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Data Access & Collection · Company practice
Customerly’s survey widget processes information you communicate
The Customerly Survey Widget connects to Customerly’s online survey platform. It processes data communicated while using the service, trackers, and Usage Data, with Ireland listed as the processing location. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
The Customerly Survey Widget is a service for interacting with the Customerly online survey platform provided by Customerly Ltd.
Personal Data processed: Data communicated while using the service, Trackers and Usage Data.
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Not stated here
The linked provider privacy policy is not supplied here; this card cannot establish additional terms or data practices from that document.
Use & Processing · Company practice
Font Awesome supplies typefaces and processes usage information
Font Awesome, provided by Fonticons, lets the site incorporate typeface content on its pages. Its listed processed data are trackers and Usage Data; the listed processing location is the United States. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Font Awesome is a typeface visualization service provided by Fonticons, Inc. that allows this Application to incorporate content of this kind on its pages.
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Not stated here
The linked provider privacy policy is not supplied here; this card cannot establish additional terms or data practices from that document.
Data Access & Collection · Company practice
Amplitude measures behavior using browsing and device information
The measurement section says trackers measure traffic and analyze user behavior to improve the service. Amplitude Analytics is listed here as processing browsing history, device information, trackers, and Usage Data in the United States. Its amp_* tracker duration is listed as indefinite; that describes the tracker lifetime, not a stated retention limit for all analytics records. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
This Application uses Trackers to measure traffic and analyze User behavior to improve the Service.
Amplitude Analytics is an analytics service provided by Amplitude Inc.
Personal Data processed: browsing history, device information, Trackers and Usage Data.
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Not stated here
The linked provider privacy policy is not supplied here; this card cannot establish additional terms or data practices from that document.
Sharing & Disclosure · Company practice
Google Analytics reports may be shared with other Google services
Google Analytics 4 tracks and examines site use, prepares activity reports, and shares those reports with other Google services. Google may also use collected data to contextualize and personalize ads on its own network. The listed data are user counts, session statistics, trackers, and Usage Data, with the United States listed as the processing location and an opt-out link supplied. The same entry says IP addresses are used at collection and discarded before logging in a data center or server; that limitation does not promise deletion of all analytics data. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Google Analytics 4 is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Not stated here
Google’s linked documentation, partner policy, and Business Data page are not supplied; their further rules are unknown.
The linked provider privacy policy is not supplied here; this card cannot establish additional terms or data practices from that document.
Retention & Deletion · Company practice
Google Analytics lists two-year tracker lifetimes
The Google Analytics 4 entry lists _ga and _ga_* tracker durations of two years. The policy says tracker lifetimes can vary and directs users to linked provider policies or the Owner for more precise and updated details; it does not equate these durations with deletion of all analytics records. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Google Analytics 4 (Google LLC)
_ga: 2 years
_ga_*: 2 years
This Application uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them. The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session. In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Marketing trackers deliver advertising and measure its performance
The site uses trackers to deliver ads or marketing content and measure how that content performs.
Supporting quotations
This Application uses Trackers to deliver ads or marketing content, and to measure their performance.
Sharing & Disclosure · Company practice
Klaviyo receives purchasing-user information for messaging
For Klaviyo’s email-address management and messaging service, the Owner typically shares information about purchasing users. The stated processed data are email address, purchase history, trackers, and Usage Data. The listed processing location is the United States, with a linked opt-out route. The __kla_id tracker is listed as lasting three years. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Klaviyo is an email address management and message sending service provided by Klaviyo Inc.
To take advantage of the service provided by Klaviyo, the Owner typically shares information about (purchasing) Users, such as for example contact details and shopping histories. Check the indication at “Personal Data processed“ below for an explanation of the extent of the sharing.
Personal Data processed: email address, purchase history, Trackers and Usage Data.
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Not stated here
The linked provider privacy policy is not supplied here; this card cannot establish additional terms or data practices from that document.
Use & Processing · Company practice
Customerly email marketing processes email and usage information
Customerly E-mail Marketing manages email addresses and sends messages. The listed processed data are email address, trackers, and Usage Data, and the listed processing location is Ireland. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Customerly E-mail Marketing is an email address management and message sending service provided by Customerly Ltd.
Personal Data processed: email address, Trackers and Usage Data.
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Not stated here
The linked provider privacy policy is not supplied here; this card cannot establish additional terms or data practices from that document.
Linking & Identification · Company practice
The Meta pixel connects ad-network data to actions on the site
Meta ads conversion tracking connects Meta Audience Network data with actions on this site and tracks conversions attributable to Facebook, Instagram, and Meta Audience Network ads. It processes trackers and Usage Data in the United States, and the entry links to an opt-out route. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms, Inc. that connects data from the Meta Audience Network with actions performed on this Application. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Not stated here
The linked provider privacy policy is not supplied here; this card cannot establish additional terms or data practices from that document.
Retention & Deletion · Company practice
Meta pixel trackers have three-month or session durations
For Meta ads conversion tracking, _fbc, _fbp, and fr are each listed as lasting three months. lastExternalReferrer and lastExternalReferrerTime last for the browsing session. These are listed tracker lifetimes, not stated deletion deadlines for every linked advertising record. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Meta ads conversion tracking (Meta pixel) (Meta Platforms, Inc.)
_fbc: 3 months
_fbp: 3 months
fr: 3 months
lastExternalReferrer: duration of the session
lastExternalReferrerTime: duration of the session
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Reklame’s Adgoon conversion-tracking service connects Adgoon advertising-network data to actions performed on this site. It processes trackers and Usage Data, with Italy listed as the processing location. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Adgoon conversion tracking is an analytics service provided by Reklame S.r.l. that connects data from the Adgoon advertising network with actions performed on this Application.
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Not stated here
The linked provider privacy policy is not supplied here; this card cannot establish additional terms or data practices from that document.
Use & Processing · Company practice
Better Ads processes trackers and usage information in Germany
Better Ads (d3sv.net), provided by Better Ads GmbH, is listed as an advertising service processing trackers and Usage Data in Germany. Its entry links to an opt-out route and lists _dnmt_c and _dnmt_f tracker lifetimes of two months each. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Better Ads (d3sv.net) is an advertising service provided by Better Ads GmbH.
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Not stated here
The linked provider privacy policy is not supplied here; this card cannot establish additional terms or data practices from that document.
Use & Processing · Company practice
The Owner and Criteo jointly control the Criteo advertising service
The policy identifies the Owner and Criteo as joint controllers for Criteo advertising on this site and says they have entered a linked Data Processing Agreement. Criteo processes trackers and Usage Data, with France listed as the processing location. You may withdraw consent to Criteo processing and opt out of personalized advertising at any time using the ‘Disable Criteo services’ button in Criteo’s privacy policy. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Criteo is an advertising service provided by Criteo SA.
As part of the operation of this Application, the Owner and Criteo SA are joint controllers for the Criteo advertising service.
For this purpose, the Owner has entered into a Data Processing Agreement (DPA) with Criteo SA which can be reviewed here.
Users may at any time withdraw their consent to the processing of their Personal Data by Criteo and opt out of personalized advertising by clicking the “Disable Criteo services” button in Criteo’s privacy policy.
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Not stated here
The linked Data Processing Agreement is not supplied, so the allocation of responsibilities in it cannot be established here.
The linked provider privacy policy is not supplied here; this card cannot establish additional terms or data practices from that document.
Retention & Deletion · Company practice
Criteo lists conflicting lifetimes for two tracker names
The Criteo list gives both two years and indefinite for cto_bundle, and both two years and indefinite for cto_optout. It does not distinguish which entry applies in which circumstances, so no single fixed duration for either name can be inferred. The separate optout and uid entries each say two years. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Criteo (Criteo SA)
cto_bundle: 2 years
cto_bundle: indefinite
cto_optout: 2 years
cto_optout: indefinite
optout: 2 years
uid: 2 years
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Not stated here
The policy does not explain the duplicate, different durations for cto_bundle and cto_optout.
Use & Processing · Company practice
Demandbase is listed as a third-party advertising service
Demandbase Ltd.’s advertising service is included in the site’s marketing-tracker list. Its listed processed data are trackers and Usage Data. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Demandbase is an advertising service provided by Demandbase Ltd.
Personal Data processed: Trackers and Usage Data.
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Retention & Deletion · Company practice
Demandbase lists United States processing and two-year trackers
For Demandbase’s advertising service, the policy lists trackers and Usage Data, processing in the United States, and an opt-out link. The tuuid and tuuid_lu tracker durations are each two years; these are not stated deletion deadlines for all advertising data. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Demandbase (Demandbase Ltd.)
Demandbase is an advertising service provided by Demandbase Ltd.
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Not stated here
The linked provider privacy policy is not supplied here; this card cannot establish additional terms or data practices from that document.
Linking & Identification · Company practice
Demandbase conversion tracking connects ad data to site actions
Demandbase conversion tracking connects data from its advertising network with actions performed on this site. It processes trackers and Usage Data in the United States. The entry supplies a privacy-policy link and an information-choices address without setting out that page’s procedures here. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Demandbase conversion tracking is an analytics service provided by Demandbase Ltd. that connects data from the Demandbase advertising network with actions performed on this Application.
Personal Data processed: Trackers and Usage Data.
Place of processing: United States – Privacy Policy – https://www.demandbase.com/privacy-policy/#information-choices.
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Not stated here
The linked provider privacy policy is not supplied here; this card cannot establish additional terms or data practices from that document.
Data Access & Collection · Company practice
Meta Audience Network can use mobile advertising identifiers
To run Meta Audience Network advertising, the site may use mobile-device identifiers, including Android Advertising ID or iOS Advertising Identifier, and cookie-like technologies. Listed data are trackers, unique advertising-device identifiers, and Usage Data, with United States processing. Ads can use your ad preferences, controllable through Facebook ad settings. You may opt out of certain targeting through applicable device settings or other Audience Network instructions in the policy if available; this is not a promise that one control stops every kind of tracking. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Meta Audience Network is an advertising service provided by Meta Platforms, Inc. In order to understand Meta's use of Data, consult Meta's data policy.
This Application may use identifiers for mobile devices (including Android Advertising ID or Advertising Identifier for iOS, respectively) and technologies similar to cookies to run the Meta Audience Network service. One of the ways Audience Network shows ads is by using the User's ad preferences. The User can control this in the Facebook ad settings.
Users may opt-out of certain Audience Network targeting through applicable device settings, such as the device advertising settings for mobile phones or by following the instructions in other Audience Network related sections of this privacy policy, if available.
Personal Data processed: Trackers, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and Usage Data.
Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Not stated here
Meta’s linked data policy and settings pages are not supplied, so their additional terms and control behavior are unknown.
The linked provider privacy policy is not supplied here; this card cannot establish additional terms or data practices from that document.
Retention & Deletion · Company practice
Audience Network lists two session-duration trackers
The Meta Audience Network entry lists lastExternalReferrer and lastExternalReferrerTime as lasting for the browsing session. The list does not state that every Audience Network record is deleted at session end. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Meta Audience Network (Meta Platforms, Inc.)
lastExternalReferrer: duration of the session
lastExternalReferrerTime: duration of the session
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Inference & Profiling · Company practice
Lookalike Audience targets people with similar behavior
Meta Lookalike Audience uses data collected through Custom Audience to show personalized ads to people with behavior similar to those already on a Custom Audience list. The underlying activity can be past use of this site or engagement with relevant content across Meta apps and services. Listed data are trackers and Usage Data, processed in the United States. The policy links to a page for opting out of Meta’s tracker-based ad personalization and a separate Meta opt-out route. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Meta Lookalike Audience is an advertising and behavioral targeting service provided by Meta Platforms, Inc. that uses Data collected through Meta's Custom Audience in order to display ads to Users with similar behavior to Users who are already in a Custom Audience list on the basis of their past use of this Application or engagement with relevant content across Meta's apps and services. On the basis of these Data, personalized ads will be shown to Users suggested by Meta Lookalike Audience.
Users can opt out of Meta's use of Trackers for ads personalization by visiting this opt-out page.
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Not stated here
The linked provider privacy policy is not supplied here; this card cannot establish additional terms or data practices from that document.
Lookalike Audience lists three-month and session tracker lifetimes
For Meta Lookalike Audience, _fbp is listed as lasting three months. lastExternalReferrer and lastExternalReferrerTime are listed as lasting for the browsing session. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Meta Lookalike Audience (Meta Platforms, Inc.)
_fbp: 3 months
lastExternalReferrer: duration of the session
lastExternalReferrerTime: duration of the session
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Google Ads conversion tracking links ad data to site actions
Google Ads conversion tracking connects Google Ads network data with actions performed on this site. It processes trackers and Usage Data, with the United States listed as the processing location. The entry points to Google’s partner policy and Business Data page for further information. IDE is listed as lasting two years and test_cookie as lasting 15 minutes. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Google Ads conversion tracking is an analytics service provided by Google LLC that connects data from the Google Ads advertising network with actions performed on this Application.
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Not stated here
The linked Google partner policy and Business Data page are not supplied; their additional data-use rules are unknown.
The linked provider privacy policy is not supplied here; this card cannot establish additional terms or data practices from that document.
Use & Processing · Company practice
Customerly manages user databases and can send messages
Customerly provides user-database management and can also communicate by email or in-app messages. It processes email addresses, trackers, Usage Data, and other types specified in its service privacy policy, with Ireland listed as the processing location. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Customerly is a User database management service provided by Customerly Ltd. Customerly can also be used as a medium for communications, either through email, or through messages within this Application.
Personal Data processed: email address, Trackers, Usage Data and various types of Data as specified in the privacy policy of the service.
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Not stated here
The other data types are delegated to the linked policy rather than enumerated in this entry.
The linked provider privacy policy is not supplied here; this card cannot establish additional terms or data practices from that document.
Linking & Identification · Company practice
Meta Custom Audience links site activity to its advertising network
Meta Custom Audience is a remarketing and behavioral-targeting service connecting this site’s activity with Meta Audience Network. The listed data are email address and trackers, with United States processing. Users can opt out of Meta’s tracker-based ad personalization through the linked opt-out page; a Meta opt-out link is also supplied. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Meta Custom Audience is a remarketing and behavioral targeting service provided by Meta Platforms, Inc. that connects the activity of this Application with the Meta Audience Network.
Users can opt out of Meta's use of Trackers for ads personalization by visiting this opt-out page.
Personal Data processed: email address and Trackers.
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Not stated here
The linked provider privacy policy is not supplied here; this card cannot establish additional terms or data practices from that document.
Retention & Deletion · Company practice
Custom Audience lists three-month and session tracker lifetimes
For Meta Custom Audience, _fbp is listed as lasting three months. lastExternalReferrer and lastExternalReferrerTime are listed as lasting for the browsing session. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Meta Custom Audience (Meta Platforms, Inc.)
_fbp: 3 months
lastExternalReferrer: duration of the session
lastExternalReferrerTime: duration of the session
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Facebook Remarketing connects site activity to Meta Audience Network
Facebook Remarketing links this site’s activity with Meta Audience Network for remarketing and behavioral targeting. It processes trackers and Usage Data in the United States and supplies an opt-out link. Its listed tracker lifetimes are three months for _fbp, two years for datr, and the browsing session for lastExternalReferrer. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Facebook Remarketing is a remarketing and behavioral targeting service provided by Meta Platforms, Inc. that connects the activity of this Application with the Meta Audience Network.
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Not stated here
The linked provider privacy policy is not supplied here; this card cannot establish additional terms or data practices from that document.
Linking & Identification · Company practice
Google Ads Remarketing connects site activity to its ad network
Google Ads Remarketing connects site activity with the Google Ads advertising network and the DoubleClick Cookie for remarketing and behavioral targeting. Listed data are trackers and Usage Data, processed in the United States. Users can opt out of Google’s tracker-based ad personalization through Google Ads Settings. The entry also points to Google’s partner policy for information about its data use. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Google Ads Remarketing is a remarketing and behavioral targeting service provided by Google LLC that connects the activity of this Application with the Google Ads advertising network and the DoubleClick Cookie.
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Not stated here
The linked Google partner policy and Ads Settings page are not supplied; this card cannot establish their additional terms or settings behavior.
The linked provider privacy policy is not supplied here; this card cannot establish additional terms or data practices from that document.
Use & Processing · User right or choice
Give or withdraw tracker consent through the site’s privacy panel
Whenever tracker use is based on consent, you can give or withdraw that consent by setting or updating preferences in the site’s privacy choices panel. For third-party trackers, preferences can also be managed through a provided opt-out link, methods in the third party’s privacy policy, or by contacting the third party. The consent-panel statement is conditional on consent-based use; it does not say every tracker requires consent. Blocking trackers may prevent the Owner from providing related features.
Supporting quotations
Whenever the use of Trackers is based on consent, users can provide or withdraw such consent by setting or updating their preferences via the relevant privacy choices panel available on this Application.
With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.
Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help this Application to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.
Use & Processing · User right or choice
Browser settings can inspect, block, or clear cookies
You can use browser settings to see cookies or similar technologies set on the device, block them, or clear them from the browser. The policy cautions that browser settings do not provide granular consent control by category. Its browser-help links cover Chrome, Firefox, Safari, Internet Explorer, Edge, Brave, and Opera. Blocking trackers may prevent the Owner from providing related features.
Supporting quotations
Users may use their own browser settings to:
See what Cookies or other similar technologies have been set on the device;
Block Cookies or similar technologies;
Clear Cookies or similar technologies from the browser.
The browser settings, however, do not allow granular control of consent by category.
Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:
Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help this Application to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.
Not stated here
The linked browser-help pages are not supplied; their specific instructions are not evaluated here.
Mobile-device settings can control some app trackers
For mobile apps, users may manage certain tracker categories through relevant device settings, such as advertising or general tracking settings. The policy suggests looking for the relevant device setting; it does not promise that these controls cover every tracker. Blocking trackers may prevent the Owner from providing related features.
Supporting quotations
Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).
Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help this Application to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.
Retention & Deletion · Company practice
Google remarketing lists these three-month tracker lifetimes
For Google Ads Remarketing, the policy lists: Conversion: 3 months; FPAU: 3 months; FPGCLAW: 3 months; FPGCLDC: 3 months; FPGCLGB: 3 months; FPGCLGS: 3 months; FPGSID: 3 months; GCL_AU_P: 3 months; GCL_AW_P: 3 months; GCL_DC_P: 3 months. These are tracker lifetimes, not stated deletion deadlines for all advertising records. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Google Ads Remarketing (Google LLC)
Conversion: 3 months
FPAU: 3 months
FPGCLAW: 3 months
FPGCLDC: 3 months
FPGCLGB: 3 months
FPGCLGS: 3 months
FPGSID: 3 months
GCL_AU_P: 3 months
GCL_AW_P: 3 months
GCL_DC_P: 3 months
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Retention & Deletion · Company practice
More Google remarketing trackers are listed at three months
For Google Ads Remarketing, the policy lists: _gac_: 3 months; _gac_gb_: 3 months; _gcl_ag: 3 months; _gcl_au: 3 months; _gcl_aw: 3 months; _gcl_dc: 3 months; _gcl_gb: 3 months; _gcl_gf: 3 months; _gcl_gs: 3 months; _gcl_ha: 3 months; ar_debug: 3 months. These are tracker lifetimes, not stated deletion deadlines for all advertising records. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Google Ads Remarketing (Google LLC)
_gac_: 3 months
_gac_gb_: 3 months
_gcl_ag: 3 months
_gcl_au: 3 months
_gcl_aw: 3 months
_gcl_dc: 3 months
_gcl_gb: 3 months
_gcl_gf: 3 months
_gcl_gs: 3 months
_gcl_ha: 3 months
ar_debug: 3 months
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Retention & Deletion · Company practice
Google remarketing lists indefinite lifetimes for these trackers
For Google Ads Remarketing, the policy lists: _GESPSK-*: indefinite; _GFO: indefinite; _GSD: indefinite; _GUSM: indefinite; __lsa__: indefinite; __lscp__: indefinite; __lsr__: indefinite; __lsv__: indefinite; __storage_test__: indefinite; adStatsCache: indefinite; adStatsReset: indefinite; rc::a: indefinite; rc::b: indefinite; rc::e: indefinite; rc::h: indefinite. These are tracker lifetimes, not stated deletion deadlines for all advertising records. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
_GESPSK-*: indefinite
_GFO: indefinite
_GSD: indefinite
_GUSM: indefinite
__lsa__: indefinite
__lscp__: indefinite
__lsr__: indefinite
__lsv__: indefinite
__storage_test__: indefinite
adStatsCache: indefinite
adStatsReset: indefinite
rc::a: indefinite
rc::b: indefinite
rc::e: indefinite
rc::h: indefinite
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Retention & Deletion · Company practice
Google remarketing lists these two-year tracker lifetimes
For Google Ads Remarketing, the policy lists: IDE: 2 years; __gads: 2 years; __gpi: 2 years; __gpi_optout: 2 years; __gsas: 2 years; id: 2 years. These are tracker lifetimes, not stated deletion deadlines for all advertising records. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Google Ads Remarketing (Google LLC)
IDE: 2 years
__gads: 2 years
__gpi: 2 years
__gpi_optout: 2 years
__gsas: 2 years
id: 2 years
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Retention & Deletion · Company practice
Other Google remarketing lifetimes range from seconds to one year
For Google Ads Remarketing, the policy lists: APC: 6 months; DSID: 14 days; FCNEC: 1 year; FLC: 10 seconds; GED_PLAYLIST_ACTIVITY: duration of the session; NID: 6 months; RUL: 1 year; TESTCOOKIESENABLED: 1 minute; __eoi: 7 months; receive-cookie-deprecation: 6 months; test_cookie: 15 minutes. These are tracker lifetimes, not stated deletion deadlines for all advertising records. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Google Ads Remarketing (Google LLC)
APC: 6 months
DSID: 14 days
FCNEC: 1 year
FLC: 10 seconds
GED_PLAYLIST_ACTIVITY: duration of the session
NID: 6 months
RUL: 1 year
TESTCOOKIESENABLED: 1 minute
__eoi: 7 months
receive-cookie-deprecation: 6 months
test_cookie: 15 minutes
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.