Deidentified information stays deidentified, subject to a legal exception
When Eight Sleep processes deidentified information, it says it will maintain and use it in deidentified form and will not try to reidentify it unless applicable law permits that. This is a conditional commitment, not an absolute ban on reidentification.
Supporting quotations
When we say “Consumer Health Data” in this Policy, we mean personal information that is linked or reasonably linkable to you and that identifies your past, present, or future physical or mental health status, as defined by the MHMDA and the NHDPA. Consumer Health Data does not include, among other things, data that cannot reasonably be used to infer information about, or otherwise be linked to, an identified or identifiable individual, or a device linked to such an individual, or other deidentified information. To the extent we process deidentified information, we will maintain and use the information in deidentified form and will not attempt to reidentify the information unless permitted by applicable law.
Use & Processing · Company practice
Health data supports product personalization, safety and communication
Eight Sleep collects, uses and discloses covered Consumer Health Data for purposes described in its Privacy Notice and as reasonably necessary to provide requested products and services. Listed purposes include providing and personalizing products, powering autopilot, improving product safety and security, and communicating with you or answering inquiries. Practices depend on your interactions and information you share; the referenced Privacy Notice is not supplied here.
Supporting quotations
We collect, use, and disclose Consumer Health Data for the purposes described in our Privacy Notice and as reasonably necessary to provide you with the products and services you have requested. This may include:
Providing and personalizing our products and services, including powering autopilot features;
Enhancing the safety and security of our products;
Communicating with you and responding to your inquiries;
For those covered by this Policy, the table below provides a summary of our practices in relation to Consumer Health Data, to the extent personal information we collect about you is considered Consumer Health Data. In each case, our practices depend on how you interact with Eight Sleep and our products, and the information that you choose to share with us (as in many instances, providing your Consumer Health Data to us is voluntary).
Not stated here
The referenced Privacy Policy, Privacy Notice or product privacy policies are not supplied here; no additional terms or practices from those documents are inferred.
Use & Processing · Company practice
Health metrics may be used in personalized marketing communications
The listed collection, use and disclosure purposes include marketing and advertising features that may interest you, including personalized messages containing sleep and health metrics, such as daily or monthly sleep reports. This sits within the policy’s stated purposes in its Privacy Notice and provision of requested products and services; practices depend on your interactions and information you share. The referenced notice is not supplied here.
Supporting quotations
We collect, use, and disclose Consumer Health Data for the purposes described in our Privacy Notice and as reasonably necessary to provide you with the products and services you have requested. This may include:
Marketing and advertising certain features that may be of interest to you, including sending you personalized communications containing your sleep and health metrics (such as daily or monthly sleep reports);
For those covered by this Policy, the table below provides a summary of our practices in relation to Consumer Health Data, to the extent personal information we collect about you is considered Consumer Health Data. In each case, our practices depend on how you interact with Eight Sleep and our products, and the information that you choose to share with us (as in many instances, providing your Consumer Health Data to us is voluntary).
Not stated here
The referenced Privacy Policy, Privacy Notice or product privacy policies are not supplied here; no additional terms or practices from those documents are inferred.
Use & Processing · Company practice
Research includes trend analysis; health-model work requires separate consent
The listed purposes include research and development, analyzing and measuring trends and aggregate analysis to inform future products. Using pseudonymized health and sleep data to improve Eight Sleep’s health models and develop new features, including health-condition analysis, is expressly conditioned on your separate consent. The sentence does not attach that separate-consent condition to every other listed research activity. The referenced Privacy Notice is not supplied here.
Supporting quotations
We collect, use, and disclose Consumer Health Data for the purposes described in our Privacy Notice and as reasonably necessary to provide you with the products and services you have requested. This may include:
Research and development, including analyzing and measuring trends, conducting aggregate analysis to inform future product development, and, with your separate consent, using pseudonymized health and sleep data to improve Eight Sleep's health models and develop new features, including health condition analysis.
Not stated here
The referenced Privacy Policy, Privacy Notice or product privacy policies are not supplied here; no additional terms or practices from those documents are inferred.
Other health-data purposes require consent, authorization or legal permission
Beyond the listed purposes, Eight Sleep may collect, use and disclose covered Consumer Health Data for other purposes with your consent or authorization, or as otherwise permitted by law. The policy therefore does not limit all processing to the specific purposes listed in the table.
Supporting quotations
We may also collect, use, and disclose Consumer Health Data for other purposes with your consent or authorization or as otherwise permitted by law.
Cross-references
contrast (model-proposed): Health data supports product personalization, safety and communication — contrast: The service-purpose framework describes processing for requested products and services, while the additional-purpose provision allows other purposes with consent or authorization or as otherwise permitted by law. This is a broader stated permission alongside the service-purpose framing, not a finding of legal contradiction.