EU-U.S. and Swiss-U.S. Data Privacy Frameworks Disclosure for Meta Platforms, Inc.

Facebook · agreement dated July 30, 2024 · Official agreement

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2 of 21 cards in Data Access & Collection

Data Access & Collection · Company practice

Meta Business Tools: pixel, Conversions API, SDK events, social plugin and Login data; Meta roles depend on the service

The Meta Business Tools certified data category covers technologies that let website owners, publishers, app developers and partners (including advertisers) integrate with Meta, measure their products and services, and reach people. It names Meta pixel, the Conversions API, App Events through Facebook SDK, Offline Conversions and App Events API. Meta also receives Business Tools data as impression data from Facebook social plugins (for example the Like and Share buttons) and Facebook Login, from certain APIs, and from certain pilot, test, alpha or beta programmes it may offer. Depending on the service, Meta Platforms Ireland Limited is the controller or processor and Meta Platforms, Inc. is a processor or sub-processor, respectively.

Supporting quotations

Meta Business Tools: Technologies that help website owners, publishers, app developers and partners (including advertisers and others) integrate with Meta, understand and measure their products and services, and better reach and serve people who use or might be interested in their products and services. These Business Tools include Meta pixel, the Conversions API, App Events through Facebook SDK, Offline Conversions and App Events API. We also receive Business Tools data in the form of impression data sent by Facebook social plugins (for example, the Like and Share buttons) and Facebook Login, as well as data from certain APIs and from certain pilot, test, alpha or beta programmes that we may offer. Depending on the service, Meta Platforms Ireland Limited is the controller or processor and Meta Platforms, Inc. is a processor or sub-processor, respectively.

Qualifications & exceptions

  • The role allocation is stated as “Depending on the service”; the text does not say which services put Meta Platforms Ireland Limited in the controller role.

Not stated here

  • The linked Privacy Policy and Business Tools page were not supplied.

Data Access & Collection · Company practice

Ads and measurement: partner data with Meta Ireland as processor; Meta Audience Network with Meta Ireland as controller

Beyond the Business Tools, Meta offers other ads and measurement products and may receive personal information from unaffiliated partners, who are the data controllers; for those products Meta Platforms Ireland Limited is the processor and Meta Platforms, Inc. is a sub-processor. The information processed includes contact information and information about individuals' experiences or interactions with the partners and their products, services and ads. Meta also offers ads products such as Meta Audience Network, for which Meta Platforms Ireland Limited is a controller and Meta Platforms, Inc. is a processor.

Supporting quotations

Ads and measurement: In addition to Meta Business Tools, Meta offers other ads and measurement products and may receive personal information from unaffiliated partners (the data controllers), where Meta Platforms Ireland Limited is the processor and Meta Platforms, Inc. is a sub-processor. Information processed for ads and measurement products includes things such as contact information and information about individuals' experiences or interactions with the partners and their products, services and ads. Meta also offers ads products such as Meta Audience Network, where Meta Platforms Ireland Limited is a controller and Meta Platforms, Inc. is a processor.

Qualifications & exceptions

  • Meta “may receive” partner personal information; the role allocation differs between partner-sourced ads and measurement products and Meta Audience Network.

Not stated here

  • The linked About Facebook ads page and Privacy Policy were not supplied.