Policy covers Meta Products: Facebook, Instagram, Messenger, AI at Meta, and Meta Quest with a Meta account
This Privacy Policy is issued by Meta Platforms, Inc. and describes the information it processes to provide what it calls Meta Products, or Products. The highlights list Facebook, Instagram, Messenger and AI at Meta as Products, and say the Policy also applies to Meta Quest if you log in with a Meta account. The full list of Meta Products is kept in a linked page that is not supplied here, so the complete product scope is not established by this document alone.
Supporting quotations
This Privacy Policy applies to what we call Meta Products, or Products. Our Products include Facebook, Instagram, Messenger and
It also applies to Meta Quest if you log in with a Meta account
This Policy describes the information we, Meta Platforms, Inc., process to provide
which we also call "Products."
What Products does this Policy cover?
This Privacy Policy explains how we collect, use and share your information. It also describes how long we keep your information and how we keep it safe when we transfer it.
The Privacy Policy also lets you know your rights
Qualifications & exceptions
Meta Quest is covered only if you log in with a Meta account.
The linked Meta Products page that defines the full product list is not supplied.
Not stated here
Which other services fall under Meta Products beyond those named here.
Legal Rights & Agreement Rules · Context
Effective December 16, 2025; the page also announces an updated policy that is not supplied
The analyzed version states it is effective December 16, 2025. The top of the page carries a banner saying the Privacy Policy has been updated, with a link to read the new policy. That newer policy is not supplied in this source, so the analyzed text describes the December 16, 2025 version only and may no longer be the version in force.
Supporting quotations
Effective December 16, 2025
We’ve updated our Privacy Policy.
Qualifications & exceptions
A newer policy is announced but its text is not part of this source.
Not stated here
The effective date and content of the updated policy linked from the banner.
Legal Rights & Agreement Rules · Context
United States Regional Privacy Notice is referenced for Personal Information handling and rights
The Policy points readers to a separate United States Regional Privacy Notice for more detail on how Meta handles Personal Information and how to exercise rights. That notice is a linked document and is not supplied in this source, so its terms are unknown here.
Supporting quotations
for more details about how we handle Personal Information and how to exercise your rights.
Qualifications & exceptions
Applies to United States residents by its title; the notice text is not supplied.
Not stated here
The contents of the United States Regional Privacy Notice.
Legal Rights & Agreement Rules · Context
Policy explains collection, use, sharing, retention, transfer and rights, and points to settings
Meta says the Policy explains how it collects, uses, shares, retains and transfers information and tells you your rights; each section includes examples and simpler language, plus links to further resources. It also says it shows you where to manage your information in the settings of the Meta Products you use. These are descriptive statements about the document, not practices themselves.
Supporting quotations
We at Meta want you to understand what information we collect, and how we use and share it.
In the Privacy Policy, we explain how we collect, use, share, retain and transfer information. We also let you know your rights.
It's important to us that you know how to control your privacy, so we also show you where you can manage your information in the settings of the Meta Products you use.
Data Access & Collection · Company practice
Highlights: Meta collects sign-up details, your activity, connections, device data and partner information
The section's highlights summarize the main kinds of information Meta collects: what you give when you sign up and create a profile (for example email address, phone number or age); what you do on the Products, including clicks, likes, posts, photos, chats with AI at Meta and messages you send; who your friends or followers are and what they do; information from the phone, computer or tablet you use, such as its kind and your app version; and information from partners about what you do both on and off the Products, which could include other websites you visit, apps you use or online games you play. On some Products you can use end-to-end encrypted messages, which is explained in a linked help page that is not supplied.
Supporting quotations
In this Policy we list the kinds of information we collect. Here are some important ones. We collect:
The information you give us when you sign up for our Products and create a profile, like your email address, phone number or age
What you do on our Products. This includes what you click on or like, your posts and photos, your chats with
On some Products, you can use end-to-end encrypted messages.
Who your friends or followers are, and what they do on our Products
Information from the phone, computer, or tablet you use our Products on, like what kind it is and what version of our app you’re using
Information from partners[2] about things you do both on and off of our Products. This could include other websites you visit, apps you use or online games you play.
Qualifications & exceptions
These are highlights; the detailed lists follow in the same section.
End-to-end encrypted messaging is available only on some Products.
Not stated here
How end-to-end encryption affects what Meta collects is described in a linked page not supplied here.
Data Access & Collection · Company practice
What Meta collects depends on how you use the Products, and some data is collected without an account
Meta says the information it collects and processes about you depends on how you use its Products; it gives the example that selling furniture on Marketplace and asking AI at Meta to write a joke lead to different information. It also states that when you use the Products, it collects some information about you even if you do not have an account. The specific no-account collection is described later in the section.
Supporting quotations
The information we collect and process about you depends on how you use our Products[3].
When you use our Products, we collect some information about you even if you don't have an account[4].
Here's the information we collect:
Qualifications & exceptions
Collection without an account is stated as a general rule; the detail is in the non-account-holder subsection.
Data Access & Collection · Company practice
Meta collects your activity and information you provide across its Products
Meta calls everything you can do on its Products activity and collects your activity across its Products together with information you provide. The list includes content you create (posts, comments, audio); content provided through the camera feature, camera roll settings or voice-enabled features; interactions with AI at Meta and related metadata, including content and messages you or others exchange with it; types of content, including ads, you view or interact with and how; apps and features you use and actions taken in them; purchases or other transactions, such as through Meta checkout experiences, including credit card information; hashtags you use; the time, frequency and duration of your activities; and your photo or video selfie if you provide it when contacting account support. Meta points to a control page for who sees your content and what is public, which is not supplied.
Supporting quotations
We call all of the things you can do on our Products "activity." We collect your activity across our Products and information you provide[5], such as:
Content you create, like posts, comments or audio.
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features.
and related metadata. For example, information you or others exchange with AI at Meta like content and messages.
Types of content, including ads, you view or interact with, and how you interact with it.
Apps and features you use, and what actions you take in them.
Purchases or other transactions you make, such as through Meta checkout experiences, including credit card information.
Hashtags you use.
The time, frequency and duration of your activities on our Products.
Your photo or video selfie if you provide it when you contact us for account support.
who sees your content and what is public content.
Qualifications & exceptions
Selfie collection applies only if you provide it for account support.
Camera, voice, apps-and-features and purchase details are expanded in linked notes not supplied here.
Not stated here
What the linked notes say about camera, voice and purchase data.
Data Access & Collection · Company practice
Meta collects messages you send and receive, including content and metadata, subject to applicable law
Meta collects messages you send and receive, including their content, and metadata about content and messages; both are stated to be subject to applicable law. On some Products you can use end-to-end encrypted messages, and Meta links to an explanation of how that encryption works, which is not supplied.
Supporting quotations
Messages you send and receive, including their content, subject to applicable law. On some Products, you can use end-to-end encrypted messages.
about content and messages, subject to applicable law.
Qualifications & exceptions
Both message content and metadata collection are subject to applicable law.
End-to-end encrypted messaging exists only on some Products; its effect on collection is in an unsupplied help page.
Not stated here
Which laws limit message collection and how end-to-end encryption changes what Meta can access.
Data Access & Collection · Context
Information you choose to provide may carry special legal protections
You might choose to provide information about your religious views, sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs or trade union membership. Meta notes that these and other types of information could have special protections under the laws of your jurisdiction. The Policy here does not state what Meta does differently with such information.
Supporting quotations
You might choose to provide information about your religious views, your sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs or trade union membership. These and other types of information could have special protections under the laws of your jurisdiction.
Qualifications & exceptions
Applies to information you choose to provide.
Whether special protections apply depends on the laws of your jurisdiction.
Not stated here
How Meta treats such information differently, which is not stated in this block.
Data Access & Collection · Company practice
Meta collects information about your friends, followers, groups, Pages and other connections
Meta collects information about friends, followers, groups, accounts, Facebook Pages and other users and communities you are connected to and interact with on and off Meta Products, including how you interact with them across the Products and which ones you interact with most.
Supporting quotations
We collect information about friends, followers, groups, accounts, Facebook Pages and other users and communities you’re connected to and interact with on and off Meta Products[3]. This includes how you interact with them across our Products and which ones you interact with the most.
Qualifications & exceptions
Covers interactions both on and off Meta Products.
Data Access & Collection · Company practice
Meta collects your contacts' details if you upload or import them, even when those contacts do not use Meta
If you choose to upload or import contacts from a device, such as by syncing an address book, Meta collects your contacts' or connections' information, such as their name, email address or phone number. Meta adds that if you do not use Meta Products, or use them without an account, your information might still be collected this way; a linked help page about contact information uploaded by account holders is not supplied.
Supporting quotations
We also collect your contacts’ or connections’ information, such as their name and email address or phone number, if you choose to upload or import it from a device[11], like by syncing an address book.
If you don’t use Meta Products, or use them without an account, your information might still be collected.
Qualifications & exceptions
Only when you choose to upload or import contacts from a device.
Affects people who are not Meta users or have no account.
Not stated here
How Meta uses uploaded contact information, which is described in an unsupplied help page.
Inference & Profiling · Company practice
Meta collects and infers information about you from other people's activity
Meta collects information about you based on what other people do, and also infers things about you from others' activity. Its examples: it might suggest a friend through Facebook's People You May Know or Instagram's Discover People if you both appear on a contact or connection list that someone uploads, and it takes into account whether your friends belong to a group when suggesting you join it. The linked examples of collection from others' activity are not supplied.
Supporting quotations
We collect information about you based on others' activity.
We also infer things about you based on others' activity. For example:
We might suggest a friend to you through Facebook's People You May Know or Instagram’s Discover People if you both appear on a list of contacts or connections that someone uploads.
We take into account whether your friends belong to a group when we suggest you join it.
Qualifications & exceptions
Examples are illustrative; the full example note is not supplied.
Not stated here
Other kinds of information collected from others' activity beyond the examples.
Data Access & Collection · Company practice
Meta collects app, browser and device information, including identifiers, signals, network data and location
Meta collects and receives information from and about the devices you use and how you use them. The list covers the device and software and other characteristics; what you are doing on the device, such as whether the app is in the foreground or your mouse is moving (used to help tell humans from bots); identifiers that tell your device apart, including Family Device IDs; signals from your device; information shared through device settings such as GPS location, camera access, photos and related metadata; network and connection information including your IP address; some location-related information even if Location Services is turned off, including using IP addresses to estimate your general location; information about the Products' performance on your device; and information from cookies and similar technologies. Several items point to example notes and a cookies explanation that are not supplied.
Supporting quotations
We collect and receive information from and about the different devices[11] you use and how you use them.
Device information we collect and receive includes:
The device and software you’re using, and other device characteristics.
What you’re doing on your device, like whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users’, including Family Device IDs.
Signals from your device.
Information you’ve shared with us through device settings, like GPS location, camera access, photos and related metadata[16]
Information about the network you connect your device to and your connection, including your IP address[17].
Some location-related information, even if Location Services is turned off in your device settings. This includes using IP addresses to estimate your general location.
Information about our Products’ performance on your device.
Information from cookies and similar technologies.
Qualifications & exceptions
Location estimation from IP addresses happens even when Location Services is off.
Device-settings information depends on what you have shared through those settings.
Not stated here
The linked examples of device characteristics, identifiers, signals and network data, and the cookies note.
Data Access & Collection · Company practice
Meta receives information about you from partners, vendors and third parties, on and off its Products
Meta collects and receives information from partners, measurement vendors, marketing vendors and other third parties about your information and activities on and off its Products. Examples include your device information; websites you visit and cookie data, such as through Social Plugins or the Meta Pixel; apps you use; games you play; purchases and transactions off Meta's Products using non-Meta checkout; demographics such as education level; the ads you see and how you interact with them; and how you use partners' and third parties' products and services online or in person. Partners also share your email address, cookies and advertising device ID, which Meta uses to match your activities with your account if you have one. Meta receives this information whether or not you are logged in or have an account; a linked explanation of how it connects partner information to accounts is not supplied.
Supporting quotations
We collect and receive information from partners[21], measurement vendors, marketing vendors and other third parties[22] about a variety of your information and activities on and off our Products[3].
Here are some examples of information we receive about you:
Your device[11] information
Websites you visit and cookie data, like through Social Plugins or the Meta Pixel
Apps you use
Games you play
Purchases and transactions you make off of our Products using non-Meta checkout experiences
Your demographics, like your education level
The ads you see and how you interact with them
How you use our partners’ and other third parties’ products and services, online or in person
Partners[2] also share information like your email address, cookies[20] and advertising device ID with us. This helps us match your activities with your account, if you have one.
We receive this information whether or not you’re logged in or have an account on our Products.
Qualifications & exceptions
Received whether or not you are logged in or have an account.
Matching to an account applies only if you have one.
Not stated here
How Meta connects partner information to an account, which is in an unsupplied help page.
Data Access & Collection · Company practice
Partners may share their communications with you when they ask Meta to provide services to their business
Partners also share with Meta their communications with you if they instruct Meta to provide services to their business, such as helping them manage those communications. To learn how a business processes or shares your information, Meta directs you to that business's privacy policy or to contact it directly.
Supporting quotations
Partners also share with us their communications with you if they instruct us to provide services to their business, like helping them manage their communications. To learn how a business processes or shares your information, read their privacy policy or contact them directly.
Qualifications & exceptions
Only when the partner instructs Meta to provide services to its business.
Not stated here
How each business handles your information; governed by its own policy, not supplied.
Sharing & Disclosure · Company practice
Partners share information through Business Tools, integrations and Meta Audience Network; Meta requires rights
Partners use Meta's Business Tools, integrations and Meta Audience Network technologies to share information with Meta. These partners collect your information when you visit their site or app or use their services, or through other businesses or organizations they work with. Meta says it requires partners to have the right to collect, use and share your information before giving it to Meta. The Business Tools page is linked but not supplied.
Supporting quotations
integrations and Meta Audience Network technologies to share information with us.
These partners collect your information when you visit their site or app or use their services, or through other businesses or organizations they work with. We require partners to have the right to collect, use and share your information before giving it to us.
Qualifications & exceptions
Meta's requirement is that partners have the right to collect, use and share the information; the Policy does not describe how this is verified.
Not stated here
What the Business Tools consist of; the linked page is not supplied.
Data Access & Collection · Context
Some information is required for the Products to work; other information is optional but affects quality
Meta states that some information is required for its Products to work, while other information is optional; without the optional information the quality of your experience might be affected. A further explanation is linked but not supplied.
Supporting quotations
Some information is required for our Products to work. Other information is optional, but without it, the quality of your experience might be affected.
Not stated here
Which information is required and which is optional; the linked note is not supplied.
Use & Processing · Company commitment
Meta uses de-identified, aggregated or anonymized third-party data without trying to re-identify individuals
In some cases third parties de-identify, aggregate or anonymize information so that it no longer identifies individuals before making it available to Meta. Meta says it uses this information as described in the Policy without trying to re-identify individuals.
Supporting quotations
In some cases information is de-identified, aggregated, or anonymized by third parties so that it no longer identifies individuals before it’s made available to us. We use this information as described below without trying to re-identify individuals.
Qualifications & exceptions
Applies to information de-identified by third parties before Meta receives it.
Legal Rights & Agreement Rules · Context
Footnotes define Partner and restate that Products means Meta Products provided by Meta Platforms, Inc.
A Partner is defined as a person, business, organization or body using or integrating Meta's Products to advertise, market or support their products and services. The Products footnote restates that the Policy describes the information Meta Platforms, Inc. processes to provide Meta Products, also called Products; the linked list of Meta Products is not supplied.
Supporting quotations
A person, business, organization or body using or integrating our Products to advertise, market or support their products and services
This Policy describes the information we, Meta Platforms, Inc., process to provide
Not stated here
The full list of Meta Products on the linked page.
Data Access & Collection · Company practice
Without an account, Meta still collects visit logs, basic device data and cookie data from Business Tools
Even if you do not have an account, you may interact with or use Meta Products, and Meta then collects things like browser and app logs of your visits to public content (for example Facebook Pages and videos) and basic information about devices that downloaded its apps, such as device model and OS. Meta also receives information using cookies and similar technologies, like the Meta Pixel or Social Plugins, when you visit other websites and apps that use its Business Tools or other Meta Products. It refers to its Cookies Policy, which is not supplied.
Supporting quotations
Even if you don't have an account, you may interact with or use Meta Products[3]. Then we collect things like:
Browser and app logs of your visits to public content, like Facebook Pages and videos
Basic information about devices[11] that downloaded our apps, like device model and OS
We also receive information using cookies and similar technologies, like the Meta Pixel or Social Plugins, when you visit other websites and apps that use our
Qualifications & exceptions
Applies to people without an account.
Cookie-based receipt depends on third-party sites and apps using Meta Business Tools or other Meta Products.
Not stated here
The Cookies Policy and Business Tools pages are linked but not supplied.
Use & Processing · Company practice
Non-account data is used for security, safety and integrity, advertising and performance
Meta gives examples of why it collects information from people without accounts. Security: monitoring attempted attacks such as overloading servers, and detecting someone without an account loading too many pages who may be scraping the site in violation of its terms, so it can act to prevent it. Safety and integrity: it can act under its Community Standards against a non-account holder, and can share information with law enforcement when it believes there is a genuine risk of death or imminent bodily harm. Advertising: you may see ads for Meta Company Products through Meta Audience Network on other apps if Meta cannot recognize you as a registered user. Performance: it measures how fast pages load in different countries and whether they work properly, to identify and fix local network issues.
Supporting quotations
For example, we collect information to monitor attempted attacks on our systems, such as overloading our servers with traffic.
our site in violation of our terms. Then we can take action to prevent it.
We can take action according to our Community Standards against someone without an account interacting with Meta Products. For example, we can share information with law enforcement when we believe there is a genuine risk of death or imminent bodily harm.
when you visit other apps if we can’t recognize you as a registered user of the Meta Products.
For example, we collect information when people use our Products, even if they don’t have an account, to measure how fast our pages load in different countries and whether they're working properly. This helps us identify and fix issues with local networks.
Qualifications & exceptions
Law enforcement sharing in this example is tied to a genuine risk of death or imminent bodily harm.
Audience Network ads apply when Meta cannot recognize you as a registered user.
Not stated here
The Community Standards and Audience Network pages are linked but not supplied.
Data Access & Collection · Company practice
Creating an account requires a password and email or phone; other details, forms and contacts are also collected
When you create a Facebook account you must provide some information, like a password and your email address or phone number. You might choose to add other details such as a profile photo or payment information. Meta also collects information you provide when you create your avatar, fill out a form or contact it.
Supporting quotations
For example, when you create a Facebook account, you must provide some information, like a password and your email address or phone number. You might choose to add other details to your account, like a profile photo or payment information.
We also collect information you provide when you:
Create your avatar
Fill out a form
Contact us
Qualifications & exceptions
Profile photo and payment information are optional additions.
Use & Processing · Company practice
Camera features collect usage data; filters and masks process faces or bodies but are not used to identify you
Meta collects information about how you use the camera feature, for example the background effect chosen so it can apply it. If you use the camera or allow access to photos and videos, certain Meta Products let you add filters, effects, masks or avatars; some of these process parts of faces or bodies within the camera frame, photo or video, for example to fit a mask over the eyes, nose and mouth. Meta states that the information used for this process is used to create the feature and is not used to identify you.
Supporting quotations
We collect information about how José uses the Camera feature.
If you use our camera or allow access to photos and videos, on certain Meta Products you can add filters, effects, masks or avatars. Some of these features process parts of faces or bodies within the camera frame, photo or video.
The information we use for this process is used to create the feature. It’s not used to identify you.
Qualifications & exceptions
Face and body processing applies on certain Meta Products when you use the camera or allow photo and video access.
Meta commits that this information is not used to identify you.
Data Access & Collection · Company practice
Voice-enabled features collect your voice interaction, including background sound
When you use a voice-enabled feature such as telling Meta's Assistant to take a photo on smart glasses, Meta collects the voice interaction, which includes any background sound that occurs when the command is spoken. Collecting voice interactions lets Meta provide and, depending on your settings, improve the Assistant feature.
Supporting quotations
We collect this voice interaction, which includes any background sound that occurs when Ren says the command. Collecting Ren’s voice interactions lets us provide and, depending on Ren’s settings, improve the Assistant feature.
Qualifications & exceptions
Use for improvement depends on your settings.
Not stated here
Which settings control improvement use.
Data Access & Collection · Context
Metadata means information about content and messages, like photo location or message time
Metadata is described as information about the content itself, such as the location where a photo was taken or the date a file was created, and information about the message itself, such as the type of message or the date and time it was sent.
Supporting quotations
Information about the content itself, like the location where a photo was taken or the date a file was created
Information about the message itself, like the type of message or the date and time it was sent
Data Access & Collection · Company practice
AI at Meta covers generative AI features across Meta Company Products; Meta collects when you or others use it
Across Meta Company Products you can interact with Meta's generative AI features and experiences, collectively called AI at Meta. Meta collects information when you or others use, or exchange information with, AI at Meta; the list of what is collected continues in the next packet.
Supporting quotations
Across Meta Company Products, you can interact with Meta’s generative AI features and experiences, collectively called
We collect information when you or others use, or exchange information with, AI at Meta, such as:
Qualifications & exceptions
Covers information exchanged by others as well as by you.
Not stated here
The AI at Meta page is linked but not supplied.
Data Access & Collection · Company practice
AI at Meta collection includes prompts, responses, requested actions and feedback
When you or others use AI at Meta, Meta collects prompts, which can include questions, messages, media and other information shared with or sent to AI at Meta; responses and other information you receive from it, sometimes provided with the help of Meta's AI integrations; actions you ask AI at Meta to take, such as customizing the content or ads you see; and feedback you give about its responses.
Supporting quotations
Prompts that can include questions, messages, media and other information you or others share with or send to AI at Meta
Responses and other information you receive from AI at Meta. Sometimes these are provided with the help of our AI integrations
Actions you ask AI at Meta to take, like customizing the content or ads you see
Feedback you give to AI at Meta about its responses
Qualifications & exceptions
Covers information shared by others as well as you.
Not stated here
What the AI integrations are.
Data Access & Collection · Company practice
Meta logs content you view, messaging features, Social Plugins, Facebook Login and in-app browser activity
As examples of apps and features data, Meta logs what apps, posts, videos, ads, games, Shops and other content you view or interact with on its Products; what features you access from its messaging products; when you use Social Plugins, Facebook Login, in-app browser link history or autofill; and information about websites you visit or interact with when using its in-app browser. The linked in-app browser explanation is not supplied.
Supporting quotations
For example, we log:
What apps, posts, videos, ads, games, Shops and other content you view or interact with on our Products
What features you access from our messaging products
in-app browser link history or autofill
Information about websites that you visit or interact with when you use our in-app browser.
Not stated here
Details of in-app browser collection in the linked page.
Charges & Financial Obligations · Company practice
Buying, selling or paying through Meta collects card numbers, billing, shipping, items and account details
Meta collects information when you use its Products to buy or sell things or make or receive financial transactions, including purchases within online games, donations to a friend's fundraiser, purchases in Marketplace, Shops or groups, payments using Meta Pay or other Meta checkout experiences, and money transfers to friends and family where available. For such transactions it collects credit or debit card numbers and other financial account information, billing, shipping and contact details, the items bought and how many, and other account and authentication information.
Supporting quotations
We collect information when you use our Products to buy or sell things or make or receive financial transactions.
Some examples are:
Purchases within an online game
Donations to a friend’s fundraiser
Purchases in Marketplace, Shops or groups
Payments or purchases made using Meta Pay or other Meta checkout experiences
Money transfers to friends and family (where available)
we collect information about your purchase or other financial transactions, like:
Credit or debit card number and other financial account information
Billing, shipping and contact details
Items you bought and how many
Other account and authentication information
Qualifications & exceptions
Money transfers to friends and family are collected only where that feature is available.
Charges & Financial Obligations · Company practice
Transaction data is stored to complete payments, personalize, advertise, show history and speed future payments
Meta collects and stores transaction information to facilitate your purchase, receipt of payments and other financial transactions, to personalize your experience on its Products, for advertising, and to let you access and view your payment and transaction history where available. Depending on your choices, it also stores this information to provide faster and easier payment and financial transaction experiences.
Supporting quotations
We collect and store this information to facilitate your purchase, receipt of payments and other financial transactions, to personalize your experience on our Products, for advertising and to allow you to access and view your payment and transaction history, where available. And, depending on your choices, we store this information to provide you faster and easier payment and financial transactions experiences.
Qualifications & exceptions
Storage for faster future payments depends on your choices.
Transaction history access is available only where offered.
Not stated here
Which choices control storage for faster payments.
Data Access & Collection · Context
Devices include computers, phones, hardware, connected TVs, Meta Quest and other web-connected devices
The Policy's device footnote says devices include computers, phones, hardware, connected TVs, Meta Quest and other web-connected devices.
Supporting quotations
Devices include computers, phones, hardware, connected TVs, Meta Quest and other web-connected devices.
Data Access & Collection · Company practice
Meta collects information about you when others tag, message, invite, upload contacts, connect, block or report you
Examples of collection based on others' activity: Meta collects information about you on Meta Products when others share or comment on a photo you are tagged in, send you a message, invite you to a conversation, upload their contact or connection information such as an address book or follower list, invite you to play a game, connect with you as a friend or follower, block or report you, or provide information about you to AI at Meta, including messages and content you have shared.
Supporting quotations
For example, we collect information about you on Meta Products when others:
Share or comment on a photo you’re tagged in
Send you a message
Invite you to join a conversation
Upload their contact or connection information, such as an address book or follower list
Invite you to play a game
Connect with you, for example, as a friend or follower
Block or report you
including messages and content you have shared.
Qualifications & exceptions
These are examples; the list is not exhaustive.
Data Access & Collection · Company practice
Device characteristics collected include OS, hardware, brand, battery, signal, storage, browser, apps and plugins
Device information Meta collects includes the type of device, details about its operating system, hardware and software, brand and model, battery level, signal strength, available storage, browser type, app and file names and types, and plugins.
Supporting quotations
We collect device information like:
The type of device
Details about its operating system
Details about its hardware and software
Brand and model
Battery level
Signal strength
Available storage
Browser type
App and file names and types
Plugins
Linking & Identification · Company practice
Meta collects device IDs, advertiser IDs, game and app IDs and Family Device IDs across Meta Company Products
Identifiers Meta collects include device IDs, mobile advertiser ID or IDs from games, apps or accounts you use. It also collects Family Device IDs or other identifiers unique to Meta Company Products that are associated with the same device or account.
Supporting quotations
Identifiers we collect include device IDs, mobile advertiser ID or IDs from games, apps or accounts you use. We also collect Family Device IDs or other identifiers unique to
associated with the same device or account.
Not stated here
The Meta Company Products list is linked but not supplied.
Data Access & Collection · Company practice
Device signals include GPS, Bluetooth, Wi-Fi, beacons and cell towers; camera roll access yields photo metadata
Device signals Meta collects include GPS, Bluetooth signals, nearby Wi-Fi access points, beacons and cell towers. If you give Meta permission to access your device's camera roll, it collects metadata from and about your photos and videos, including the date and time they were made, used for things like reminding you when you have new photos to upload.
Supporting quotations
Device signals include GPS, Bluetooth signals, nearby Wi-Fi access points, beacons and cell towers.
For example, if you give us permission to access your device’s camera roll, we collect metadata. This metadata is from and about your photos and videos and includes the date and time they were made. We use this to do things like remind you when you have new photos to upload.
Qualifications & exceptions
Camera roll metadata collection requires your permission to access the camera roll.
Data Access & Collection · Context
IP address means the unique number assigned to a device so it can communicate over the internet
The Policy explains that IP address stands for internet protocol address, a unique number assigned to a device like a phone or computer that lets it communicate over the internet, assigned according to standard protocols; it compares it to a mailing address needed to receive a letter.
Supporting quotations
Stands for "internet protocol address." It’s a unique number assigned to a device, like a phone or computer, that allows it to communicate over the internet. Numbers are assigned according to standard guidelines, or protocols.
Just like you need a mailing address to receive a letter from a friend, your device needs an IP address to receive information on the internet.
Data Access & Collection · Company practice
Network data collected: operator, language, time zone, phone number, IP, speed, nearby devices, Wi-Fi hotspots
Information about your network and connection that Meta collects includes the name of your mobile operator or ISP, language, time zone, mobile phone number, IP address, connection and download speed, network capability, information about other devices that are nearby or on your network, and Wi-Fi hotspots you connect to using its Products. One stated reason is to improve your experience, for example letting you use your phone to control a video stream on a TV on the same network.
Supporting quotations
Information about your network and connection includes:
The name of your mobile operator or internet service provider (ISP)
Language
Time zone
Mobile phone number
IP address
Connection and download speed
Network capability
Information about other devices that are nearby or on your network
Wi-Fi hotspots you connect to using our Products
One reason we collect this information is to make your experience better. For example, if we know that your phone and TV are connected to the same network, we can help you use your phone to control a video stream on your TV.
Qualifications & exceptions
The stated reason is one example, not the only use.
Data Access & Collection · Company practice
Meta collects device performance and diagnostic data to prevent, diagnose and fix errors
Meta collects device information to prevent, diagnose, troubleshoot and fix errors and bugs, including how long the app was running, the device model and other performance and diagnostic information.
Supporting quotations
We collect device information to prevent, diagnose, troubleshoot and fix errors and bugs. This includes how long the app was running, what model of device you were using and other performance and diagnostic information.
Data Access & Collection · Company practice
Meta uses cookies, device identifiers, Social Plugins and the Meta Pixel; the Cookies Policy is not supplied
Cookies are small pieces of text used to store information on web browsers. Meta uses cookies and similar technologies, including data stored on your browser or device, identifiers associated with your device and other software, Social Plugins and the Meta Pixel, to provide, protect and improve its Products, such as personalizing content, tailoring and measuring ads and providing a safer experience. It collects information from cookies stored on your device, including cookie IDs and settings, and refers to the Meta Cookies Policy, which is not supplied here.
Supporting quotations
Cookies are small pieces of text used to store information on web browsers. We use cookies and similar technologies, including data that we store on your web browser or device, identifiers associated with your device and other software, Social Plugins and the Meta Pixel. They help us provide, protect and improve our Products, such as by personalizing content, tailoring and measuring ads and providing a safer experience.
We collect information from cookies stored on your device, including cookie IDs and settings.
Read our
Not stated here
The Meta Cookies Policy terms.
Sharing & Disclosure · Context
Partners use Business Tools and Audience Network; integrated partners connect through Facebook Login or games
Partners use Meta's Products, including Business Tools and other technologies that let businesses advertise or support their products; Business Tools also help partners understand and measure how people use their products and services and how well their ads work, for example by placing the Meta Pixel on their website or using Meta Audience Network to show ads in their apps. Integrated partners use the technologies that help you connect to them, such as logging into their app or website with Facebook Login or playing their game on Facebook without leaving the app.
Supporting quotations
Our partners[2] use our Products, including our Business Tools and other technologies that allow businesses to advertise or support their products. Business Tools also help our partners understand and measure how people are using their products and services and how well their ads are working. For example, they might put one of our Business Tools, the Meta Pixel, on their website. Or they might use Meta Audience Network tools to monetize their apps by showing ads from businesses that advertise on Facebook.
Integrated partners[24] also use our Products, specifically the technologies that help you make a connection to them. For example, you might log into their app or website using Facebook Login. Or you might play their game on Facebook, which we call an integration because you can play without leaving our app.
Sharing & Disclosure · Context
Partners include advertisers, sellers, publishers, developers, device makers, ISPs and e-commerce platforms
Examples of partners and integrated partners: advertisers; businesses and people that use Meta's Products to sell or offer goods and services; publishers such as websites or apps and their vendors; app developers; game developers; device manufacturers, internet service providers and mobile network operators; and e-commerce platforms.
Supporting quotations
Here are some examples:
Advertisers
Businesses and people that use our Products to sell or offer goods and services
Publishers (like a website or app) and their vendors
App developers
Game developers
Device manufacturers, internet service providers and mobile network operators
E-commerce platforms
Qualifications & exceptions
Examples only.
Data Access & Collection · Company practice
Meta receives information from public sources, industry peers, data vendors, content providers, law enforcement and more
Some people, businesses, organizations and bodies share information with Meta without necessarily using its Products. Meta collects and receives information from these other third parties, including publicly available sources like academic papers and public forums; industry peers such as other online platforms and technology companies; marketing and advertising vendors and data providers that have the rights to provide your information; companies that provide content such as videos, photos and audio; law enforcement; government authorities; professional and non-profit groups like NGOs and charities; and academic and research institutions.
Supporting quotations
Some people, businesses, organizations and bodies share information with Meta but don’t necessarily use our Products. We collect and receive information from these other third parties[25], including:
Publicly available sources, like academic papers and public forums
Industry peers, such as other online platforms and technology companies
Marketing and advertising vendors and data providers, who have the rights to provide us with your information
Companies or organizations that provide content, including videos, photos, and audio
Law enforcement
Government authorities
Professional and non-profit groups, like
Academic and research institutions, like universities, non-profit research groups and think tanks
Qualifications & exceptions
Data vendors are described as those with rights to provide your information.
Use & Processing · Company practice
Meta uses third-party datasets to stop scraping, protect safety and integrity, and improve AI
Meta gets datasets from publicly available sources, research institutions, data providers and professional and non-profit groups. It uses them to detect and stop scraping in violation of its terms, to take other actions promoting the safety, security and integrity of its Products, users, the public and its personnel and property, and, as the list continues in the next packet, to improve its AI technologies and support AI research and product development.
Supporting quotations
We get datasets from publicly available sources, research institutions, data providers and professional and non-profit groups. We use these datasets to:
in violation of our terms
Take other actions to promote the safety, security and integrity of our Products, our users, the public and our personnel and property
Use & Processing · Company practice
Third-party datasets are also used to improve AI, run analytics and follow up with survey respondents
Continuing the list of dataset uses, Meta uses datasets from public sources, research institutions, data providers and non-profit groups to improve its AI technologies and support AI research and product development, such as translations, computer vision, content understanding, natural language processing and tools for people and businesses to create content; to undertake analytics; and to engage with research survey respondents who choose to participate in additional conversations.
Supporting quotations
Improve our AI technologies and support AI research and product development, such as translations, computer vision, content understanding, natural language processing, and tools for people and businesses to create content
Undertake analytics
Engage with research survey respondents who choose to participate in additional conversations
Qualifications & exceptions
Survey follow-up applies to respondents who choose to participate further.
Account & Service Control · Context
Without email, phone or age no account can be created; skipping friends limits your Feed
As examples of what happens if you do not let Meta collect certain information: if you do not provide your email address, phone number or age, Meta cannot create an account for you to use its Products; and you can choose not to add Facebook friends, but then your Facebook Feed will not show friends' photos and status updates.
Supporting quotations
For example, if you don’t provide your email address, phone number or age, we won’t be able to create an account for you to use our Products.
Or you can choose not to add Facebook friends, but then your Facebook Feed won’t show friends’ photos and status updates.
Legal Rights & Agreement Rules · Context
Definitions: integrated partner (plugins, login, checkout, games) and third party (not a Meta Company)
An integrated partner is a partner who uses technologies that help you make a connection to them through Meta's Products, including plugins, login, checkout experiences, instant games and other such integrations. A third party is a person, business, organization or body that is not part of the Meta Companies.
Supporting quotations
A partner who uses technologies that help you make a connection to them through our Products, including plugins, login, checkout experiences, instant games, and other such integrations
A person, business, organization or body that is not part of the Meta Companies
Use & Processing · Company practice
Highlights: personalization, product improvement, safety, messages if you allow, and research
The highlights of how Meta uses information: it personalizes your experience, such as suggesting reels, communities or more relevant AI at Meta responses; improves its Products using what you do with them and what else is happening on your device when the app crashes; works to prevent harmful behavior and keep people safe; sends you messages about Products you use or might like, if you let it; and conducts research for the good of people around the world, such as advancing technology or helping in a crisis.
Supporting quotations
Here are some of the ways we use your information:
We personalize your experience, like by suggesting reels to watch, communities to join, or providing more relevant responses from
We improve our Products by applying information about what you use them to do, and what else is happening on your device when our app crashes
We work to prevent harmful behavior and keep people safe on our Products
We send you messages about the Products you use or ones you might like, if you let us
We research for the good of people around the world, like to advance technology or to help out in a crisis
Qualifications & exceptions
Product messages are sent only if you let Meta.
Use & Processing · Company practice
Meta uses data across Products and devices, mostly automatically with some manual review, and de-identifies some
Meta uses the information it collects to provide a personalized experience including ads, along with the other purposes detailed in the section. For some purposes it uses information across its Products and across your devices. The information is automatically processed by its systems, but in some cases it also uses manual review to access and review your information. To use less information connected to individual users, it sometimes de-identifies, aggregates or anonymizes information so it no longer identifies you, and uses that information in the same ways described in the section.
Supporting quotations
We use information we collect to provide a personalized experience to you, including ads, along with the other purposes we explain in detail below.
For some of these purposes, we use information across our Products[26] and across your devices[27]. The information we use for these purposes is automatically processed by our systems. But in some cases, we also use manual review[28] to access and review your information.
To use less information that’s connected to individual users, in some cases we de-identify or aggregate information or anonymize it so that it no longer identifies you. We use this information in the same ways we use your information as described in this section.
Here are the ways we use your information:
Qualifications & exceptions
Manual review applies in some cases; examples are in a footnote carded in a later packet.
Cross-Product and cross-device use applies for some purposes.
Use & Processing · Company practice
Meta uses information to provide, personalize and improve Products; special-protection data is not used for ads
Meta uses the information it has to provide and improve its Products, including checking that they work correctly and troubleshooting, and personalizing features, content and recommendations such as Facebook Feed, Instagram Feed, AI at Meta, Stories and ads. It uses information with special protections that you choose to provide for these purposes, but not to show you ads.
Supporting quotations
We use information we have to provide and improve our Products[29]. This includes:
Seeing if our Products are working correctly, such as troubleshooting, and fixing it when it’s not working
Stories and ads.
We use information with special protections you choose to provide for these purposes, but not to show you ads.
Qualifications & exceptions
Information with special protections (for example religious views, health, sexual orientation) is used for these purposes but not to show ads.
Not stated here
The linked recommendations and feed explanations are not supplied.
Meta picks ads using profile, on- and off-Meta activity, content, AI interactions, inferences and connections' data
When you use Meta's Products you see ads and sponsored or commercial content, such as product listings in Shops; Meta personalizes ads on and across Meta Company Products, and you also see ads through Meta Audience Network or commercial content on other apps. Meta uses your information to show ads paid for by advertisers, businesses and organizations. To decide what to show you and others it uses your profile information; your activity on and off its Products, including information received through cookies and similar technologies, according to your settings; content you create or interact with across Facebook and Instagram; interactions with AI at Meta; things it infers about you, such as topics it thinks you may be interested in; and information about your friends, followers or other connections, including their activity or interests. It also uses de-identified, aggregated or anonymized information to show ads, and a linked page describes ad selection including machine learning. Elsewhere in this section Meta states that information with special protections is not used to show you ads.
Supporting quotations
When you use our Products, you see ads and sponsored or commercial content, like product listings in Shops. Meta personalizes your ads on and across Meta Company Products.
We use your information to show you ads paid for by advertisers, businesses, and organizations.
To decide what to show you and others, we use information we have about you, including:
Your profile information
Your activity on and off our Products, including information we receive through cookies and similar technologies, according to your settings
Content you create or interact with across Facebook and Instagram
Interactions with
Things we infer about you, like topics we think you may be interested in
Information about your friends, followers or other connections, including their activity or interests
We also use information that's been de-identified, aggregated, or anonymized so that it no longer identifies individuals, to show you ads.
about some of the ways we show you ads that we think may be interesting to you, including using machine learning.
but not to show you ads.
Qualifications & exceptions
Use of off-Meta activity for ads is subject to your settings.
Information with special protections you provide is not used to show ads (stated in the provide-and-improve subsection).
Not stated here
How the ads system ranks ads; the linked explanation and examples are not supplied here.
Use & Processing · Company practice
Meta uses your information to develop, test and research new products and features
Meta says it is always trying to make Meta Products better and create new ones, and information collected from you helps it learn how. Examples: developing and improving products and features; building and testing new products and features; getting feedback on its ideas; and conducting surveys and other research on what it can do better for Meta Products and brands.
Supporting quotations
We’re always trying to make Meta Products better and create new ones with the features you want. Information we collect from you helps us learn how.
For example, we use information we collect to:
Develop and improve products and features
Build and test out new products and features to see if they work
Get feedback on our ideas for products or features
Conduct surveys and other research on what we can do better for Meta Products and brands
Use & Processing · Company practice
Meta uses location from Location Services if on, and IP, activity and profile location even when it is off
Meta uses location-related information you allow it to receive if you turn on the Location Services device setting, such as GPS location and, depending on your operating system, other device signals. Even if Location Services is off, it still receives and uses some location-related information: IP addresses, used to estimate your general location and, where necessary to protect the safety and security of you or others, your specific location; your and others' activity on its Products, such as check-ins and events; and information you give directly, like your current city on your profile or your address in Marketplace. It uses location-related information such as your current location, where you live, places you like to go and the businesses and people you are near for the purposes in the use section, including providing, personalizing and improving Products and ads for you and others, and detecting suspicious activity to keep your account secure. Location settings links are provided but not supplied.
Supporting quotations
We use location-related information that you allow us to receive if you turn on the Location Services device setting. This includes things like your GPS location and, depending on the operating system you're using, other device signals[31].
We also receive and use some location-related information even if Location Services is turned off. This includes:
IP addresses[32], which we use to estimate your general location. We can use IP addresses to estimate your specific location if it’s necessary to protect the safety and security of you or others.
Your and others' activity on our Products, like check-ins and events
Information you give us directly, like if you enter your current city on your profile, or provide your address in Marketplace
We use location-related information, such as your current location, where you live, the places you like to go and the businesses and people you're near, to do the things described in the “How do we use your information?” section of the Policy, like:
Provide, personalize and improve our Products, including ads, for you and others.
Detect suspicious activity and help keep your account secure.
Qualifications & exceptions
GPS and device-signal location requires Location Services turned on.
IP-based specific location is used only if necessary to protect the safety and security of you or others.
Some location use happens even with Location Services off.
Not stated here
The example and security notes linked from this subsection.
Information is also used for safety, business measurement, communicating with you, and research for social good
Meta uses the information it collects to help protect people from harm and provide safe, secure Products; to help businesses and others measure how well their ads, content, products and services are working; to communicate with you using information you have given, such as contact information on your profile; and, together with information from researchers and datasets from publicly available sources, professional groups and non-profit groups, to conduct and support research. Each purpose has a Learn more subpage expanded in later packets.
Supporting quotations
We use information we collect to help protect people from harm and provide safe, secure Products.
Lots of people rely on our Products to run or promote their businesses or share content. We help them measure how well their ads and other content, products and services are working.
We communicate with you using information you've given us, like contact information you've entered on your profile.
We use information we have, information from researchers and datasets from publicly available sources, professional groups and non-profit groups to conduct and support research.
Security & Safeguards · Company practice
Safety work includes account verification, violation review, Oversight Board access, face analysis and bias detection
To promote safety, security and integrity Meta works to verify accounts, identity and activity (you can choose to verify through facial recognition technology, per a linked page); find and address violations of its terms or policies, where in some cases its decisions are reviewed by the Oversight Board, which may use information Meta has; investigate suspicious activity, including face analysis to protect you and others from impersonation and identity misuse; detect, prevent and combat harmful or unlawful behavior; identify and combat disparities and racial bias against historically marginalized communities; detect and prevent spam and bad experiences; detect when someone needs help and provide support; detect and stop threats to its personnel and property; and maintain the integrity of its Products. Linked pages on facial recognition, the Oversight Board's data policy and transparency are not supplied.
Supporting quotations
Here are some ways we promote safety, security and integrity. We work to:
Verify accounts, identity and activity.
about how you can choose to verify your account or identity through facial recognition technology.
Find and address violations of our terms or policies. In some cases, the decisions we make about violations are reviewed by the
They may use information we have when they review our decisions.
Investigate suspicious activity. Learn more about face analysis and how we use it to help
from impersonation and identity misuse.
Detect, prevent and combat harmful or unlawful behavior
against historically marginalized communities
Detect and prevent spam and other bad experiences
and provide support
Detect and stop threats to our personnel and property
Maintain the integrity of our Products
about how we work to keep Meta a safe place for everyone.
Qualifications & exceptions
Facial recognition verification is described as a choice you can make.
Oversight Board review applies in some cases.
Not stated here
How face analysis and facial recognition verification work; the linked pages are not supplied.
Use & Processing · Company practice
Meta uses data across your accounts to give partners audience, interaction and performance measurement
To provide measurement and analytics services, Meta uses the information it collects about you across your accounts on its Products. These services help partners and users understand how many people see and interact with their products, services or content (posts, videos, Pages, listings, Shops and ads, including ads shown through Meta Audience Network apps); how people interact with their content, websites, apps and services; what types of people interact with their content or use their services; and how people use partners' products and services to connect to Meta Products, including connection and network performance. Meta also uses collected information to provide business services.
Supporting quotations
To provide measurement and analytics services, we use the information we collect about you across your accounts on our Products.
Our measurement and analytics services help our partners[35] and users understand things like:
How many people see and interact with their products, services or content, including posts, videos, Facebook Pages, listings, Shops and ads (including those shown through apps using
How people interact with their content, websites, apps and services
What types of people[36] interact with their content or use their services
How people use our partners' products and services to connect to Meta Products, the performance of their connection and networks and users' experience with them
We also use the information we collect to provide business services.
Qualifications & exceptions
Uses information across your accounts on Meta Products.
Not stated here
What 'types of people' covers; a footnote is linked.
Use & Processing · Company practice
Meta messages you about Products, marketing per your settings, research, policies and support, and tracks opens
Meta communicates with you in several ways: it sends messages about Products it knows you use, using the email registered to your account; depending on your settings, it sends marketing communications about Products you might like; it asks you to participate in research based on things like how you use its Products; it tells you about its policies and terms of service; it replies to your email when you contact it; and it facilitates customer support communications when you have told it, directly or through a third party, that you have questions or concerns. It also uses information about how you interact with its messages, such as whether you open an email, to understand the best way to reach you and whether its communications are helpful.
Supporting quotations
We communicate with you in a few different ways. For example:
We send messages about the Products we know you use, using the email you register to your account
Depending on your settings, we send marketing communications about Products you might like
We ask you to participate in research based on things like how you use our Products
We let you know about our policies and terms of service
When you contact us with questions, we reply to your email
We facilitate customer support communications with you when you've told us, either directly or through a third party[37], that you have questions or concerns about our Products
We also use information about how you interact with our messages, like if you open an email from us. This helps us understand the best way to reach you and whether our communications are helpful.
Qualifications & exceptions
Marketing communications depend on your settings; a Communication preferences control is linked.
Use & Processing · Company practice
Meta researches for social good, technology, safety and health, including crisis maps and election studies
Meta researches and innovates with goals of contributing to social good and public-interest areas, advancing technology, and improving safety, health and well-being. Examples: analyzing where groups of people go during crises to help relief organizations; working with independent researchers on social media's impact on elections and democratic processes; collaborating with academics and industry experts to improve rural internet access; and supporting research in artificial intelligence and machine learning.
Supporting quotations
We research and innovate to help people around the world. Our goals include:
Contributing to social good and areas of public interest
Advancing technology
Improving safety, health and well-being
Here are some examples of our research:
about where groups of people go during crises. This helps relief organizations get aid to the right places.
We work with independent researchers to better understand the impact social media might have on elections and democratic processes
We’ve collaborated with academics and industry experts to help improve internet access and quality in rural areas
We support research in areas like artificial intelligence and machine learning
about our research programs
Qualifications & exceptions
Examples only; the research programs page is linked but not supplied.
Linking & Identification · Company practice
Cross-account data is used for ads, measurement, personalization, counting, safety and connected experiences
Meta uses information across your accounts on its Products to personalize ads for you and others, measure the performance of those ads, provide more personalized features, content and suggestions across Products, more accurately count people and understand how they use the Products, and help keep you and others safe. If you add accounts to the same Accounts Center, it also uses your information to offer connected experiences and improve your experiences across accounts. Links to manage Accounts Center are provided but not supplied.
Supporting quotations
to:
Personalize ads for you and others.
Measure the performance of those ads.
Provide more personalized features, content and suggestions across our Products.
More accurately count people and understand how they use our Products
Help keep you and others safe.
and improve your experiences across accounts.
Qualifications & exceptions
Connected experiences apply if you add accounts to the same Accounts Center.
Not stated here
The linked explanations of cross-account information use.
Linking & Identification · Company practice
Meta combines information across your devices to personalize and measure ads
One reason Meta uses information across your devices is to give a more personalized experience; its example is showing an ad on your phone and later seeing you click it and buy on your laptop. By combining that information across devices it can understand which ads are relevant to you and help businesses measure how their ads performed.
Supporting quotations
One reason we use your information across devices[40] is to help us give you a more personalized experience. For example, we might show you an ad on your phone, and later you might use your laptop to click on the ad and buy the product. By combining that information across your devices, we can understand what ads are relevant to you and help businesses measure how well their ad performed.
Use & Processing · Company practice
Manual reviewers at Meta, Meta Companies or trusted providers review content, offer support and train algorithms
Meta's reviewers help promote safety, security and integrity: they can look for and remove content that violates its terms and policies and keep compliant content available, supplementing violation-detecting technology; when algorithms detect that someone might need help, a reviewer can review the post and offer support; and manual review is used to analyze content to train algorithms to review content the way a person would, improving automatic processing. Reviewers work at Meta, for Meta Companies or for a trusted service provider, and Meta requires every reviewer allowed access to your information to meet privacy and security standards. A linked page on how content is prioritized for review is not supplied.
Supporting quotations
Our reviewers help us promote safety, security and integrity across our Products. For example, reviewers can look for and remove content that violates our terms and policies and keep content that doesn’t break our terms and policies available.
a reviewer can review their post and offer support if needed.
We also use manual review to analyze content to train our algorithms to review content the same way a person would. This improves our automatic processing, which in turn helps us improve our products.
Our reviewers work at Meta, for
or for a trusted service provider[41]. We require every reviewer who's allowed access to your information to meet privacy and security standards.
about how Meta prioritizes content for manual review.
Qualifications & exceptions
Reviewers may be employees of Meta, Meta Companies or trusted service providers.
Not stated here
The privacy and security standards reviewers must meet are not described.
Legal Rights & Agreement Rules · Context
Footnote restates that Products means the Meta Products provided by Meta Platforms, Inc.
A repeated footnote restates that the Policy describes the information Meta Platforms, Inc. processes to provide Meta Products, also called Products; the linked product list is not supplied.
Supporting quotations
This Policy describes the information we, Meta Platforms, Inc., process to provide
Use & Processing · Company practice
Ad examples: check-ins, off-Meta purchases shared via Business Tools, inferred interests and friends' activity
Meta's examples of ad personalization: a check-in at a bakery on Facebook can lead to ads on Instagram for other bakeries; a purchase from an online shoe store shared with Meta through its Business Tools, subject to the Business Tools Terms, can lead to a discount ad on Instagram, which the user can hide in the Advertisers setting or stop entirely by turning off ads based on activity on other websites and apps in Ad preferences; liking Pages about musicians can create an inferred interest in music used for ads, manageable in ad topics; and a friend liking an art fair account can lead to an ad for that fair. The Business Tools Terms and settings pages are not supplied.
Supporting quotations
For example, William checks into a local bakery on Facebook, so later we might show him ads on Instagram for other local bakeries.
The seller shares Jane’s activity with us using our Business Tools, subject to our Business Tools Terms.
Later, Jane sees an ad on Instagram for a discount on her next shoe purchase from the online store.
If she doesn't want to see ads from this shoe store again, she can hide them in her
Or if she doesn’t want us to show her any ads based on her activity on other websites and apps, she can make sure that this setting is turned off in her
For example, Jon likes several Facebook Pages about famous musicians, so we think he has an interest in "music."
Based on this interest, we might show him an ad for a local record shop or an online music publication.
Jon can manage his interests in his
For example, Fiona’s friend likes an Instagram account for a local art fair. Based on her friend’s activity, we might show Fiona an ad for the art fair.
Qualifications & exceptions
Off-Meta activity ads depend on your settings and can be turned off in Ad preferences.
Partner sharing through Business Tools is subject to the Business Tools Terms, not supplied.
Data Access & Collection · Context
Other device signals include Bluetooth and Wi-Fi connections; IP address footnote repeated
Meta receives different types of device signals from different operating systems, including nearby Bluetooth or Wi-Fi connections. The IP address footnote is repeated: a unique number assigned to a device so it can communicate over the internet.
Supporting quotations
We receive different types of device signals from different operating systems. They include things like nearby Bluetooth or Wi-Fi connections.
Stands for "internet protocol address." It’s a unique number assigned to a device, like a phone or computer, that allows it to communicate over the internet.
your device needs an IP address to receive information on the internet.
Use & Processing · Company practice
Example: GPS with Location Services on serves nearby ads; IP estimates location after it is turned off
Meta's example: with Location Services on and location access allowed for the Facebook app, it uses GPS to help find public Wi-Fi and also to show ads for local businesses nearby. After Location Services is turned off it no longer collects GPS information, but when the app is opened it can use the received IP address to estimate general location and show ads for nearby businesses.
Supporting quotations
He has turned on Location Services on his device and allowed location access on the Facebook app, so we can use his GPS information to help him find the most relevant public Wi-Fi networks. We’ll also use this information to show him ads for local businesses near the airport.
Later, Marcus turns off Location Services before he lands, so we don’t collect his GPS information anymore. Later on his trip, he opens the Facebook app, and we can use the IP address we receive to estimate Marcus’ general location and show him ads for businesses nearby.
Qualifications & exceptions
GPS use requires Location Services on and app location access.
IP-based general location is used even after Location Services is off.
Security & Safeguards · Company practice
Meta uses your usual login locations to detect suspicious logins and confirm it is you
Meta uses information about the locations you normally log in from, combined with other information, to detect suspicious activity; if it detects a login attempt from a new location it can check that it is really you.
Supporting quotations
For example, we use information about the locations you normally log in from, combined with other information, to detect suspicious activity. So if we detect an attempt to log into your account from a new location, we can check that it’s really you.
Legal Rights & Agreement Rules · Context
Footnotes define Partner, Third party, Device and Service provider
Repeated footnotes define a Partner as a person, business, organization or body using or integrating Meta's Products to advertise, market or support their products and services; a Third party as one not part of the Meta Companies; Devices as computers, phones, hardware, connected TVs, Meta Quest and other web-connected devices; and a Service provider as a person, business, organization or body that provides services to Meta or to its users on Meta's behalf, for example investigating suspicious activity and providing customer support.
Supporting quotations
A person, business, organization or body using or integrating our Products to advertise, market or support their products and services
A person, business, organization or body that is not part of the Meta Companies
Devices include computers, phones, hardware, connected TVs, Meta Quest and other web-connected devices.
A person, business, organization or body that provides services to Meta or to our users on behalf of Meta. For example, our service providers do things like investigate suspicious activity and provide customer support.
Sharing & Disclosure · Company practice
Meta may tell advertisers aggregate audience traits like age, gender, city and interests
As an example of information about types of people, Meta might tell an advertiser that their ad was seen by women aged 25 to 34 who live in Madrid and like software engineering.
Supporting quotations
For example, we might tell an advertiser that their ad was seen by women aged 25–34 who live in Madrid and like software engineering.
Qualifications & exceptions
Described as information about types of people, not named individuals.
Linking & Identification · Company practice
Cross-Product features: prefilled registration, searchable name and photo, and combined cross-post interactions
Examples of personalized features across Products: Meta can automatically fill in registration information such as your phone number from one Meta Product when you sign up on another; let others see and search your name and profile photo across its Products and communicate with you; and show all interactions in one place for content you cross-posted to different Products. If you add accounts to the same Accounts Center, it can for example more easily suggest following on Facebook a team you follow on Instagram; a linked page is not supplied.
Supporting quotations
For example we can:
Automatically fill in registration information, like your phone number, from one Meta Product when you sign up for an account on a different Product
Let others see and search your name and profile photo across our Products and communicate with you
Show all interactions in one place for content you’ve cross-posted to different Products
For example, if you follow your favorite team on Instagram, we can more easily suggest that you follow that team’s Page on Facebook.
about how we use information across accounts if you add accounts to the same Accounts Center.
Qualifications & exceptions
Accounts Center suggestions apply if you add accounts to the same Accounts Center.
Sharing & Disclosure · Context
Highlights: you choose what to share on Products or with integrated partners, who may ask for your email or birthday
The section's highlights say you can choose to share information on Meta's Products or with integrated partners, and to share only with people you trust. If you use a product that integrates with Meta's, such as using Facebook Login for a music service or shopping site, that organization will ask to receive some information about you, like your email address or birthday.
Supporting quotations
You can choose to share information on our Products or with integrated partners
Remember to share only with people you trust
You might decide to use a product that integrates with one of ours, like if you use Facebook Login to log into a music service or a shopping site
If you do, that organization will ask you to receive some information about you, like your email address or birthday
Sharing & Disclosure · Company practice
Your chosen audience sees what you share; people and businesses you message can read your messages
When you share and communicate using Meta's Products you can sometimes choose the audience for what you share. The audience you choose can see when you share a post, photo or video, create a story, share a news article or add information to your profile. People you interact with can see what you send them: a person or business you message on Messenger or Instagram can read your message.
Supporting quotations
Learn more about the different cases when your information can be shared on our Products[42]:
When you share and communicate using our Products, you can sometimes choose the audience[43] for what you share.
When you interact with people or businesses, they can see:
For example, the audience you choose can see when you:
Share a post you’ve written
Share a photo or video
Create a story
Share a news article
Add information to your profile
People you interact with can see what you send to them. So if you send a person or a business a message on Messenger or Instagram, that person or business can read your message.
Qualifications & exceptions
Audience choice is available only sometimes, depending on the feature.
Not stated here
The audience footnote and the linked cases of sharing are not fully supplied.
Sharing & Disclosure · Company practice
People and businesses can see some of your activity, such as comments, ad engagement, story views and active status
People and businesses can see some of your activity on Meta's Products, including when you comment on or react to others' posts, engage with ads or sponsored content by commenting or liking, allow content you shared about a Shop product to be shared across Products, view their story on Facebook or Instagram, or connect a new Meta device such as smart glasses to your account. Some Products provide settings that let others see when you are active, such as active status, and in some cases when you are active in a section like a message thread, game or event, or when you last used a Product; help pages on updating active status are linked but not supplied.
Supporting quotations
People and businesses can also see some of your activity on our Products. This includes when you:
Comment on or react to others’ posts
Engage with ads or other sponsored or commercial content, like by commenting or liking
Allow content you've shared about a product in a Shop to be shared across our Products
View their story on Facebook or Instagram
Connect a new Meta device, like smart glasses, to your account
Some of our Products might provide you with settings that allow others to see when you're active on our Products, such as “active status.” In some cases, we also offer settings that allow others to see when you’re active in a particular section of one of our Products, like a message thread, game or event, or when you last used one of our Products.
Learn how to update your Active Status on
Qualifications & exceptions
Active status visibility depends on settings offered by some Products.
Not stated here
How each active status setting defaults; the linked help pages are not supplied.
Sharing & Disclosure · Company practice
A supervised user's parent or guardian can see some of your activity when you interact with that user
Some accounts are supervised. When you interact with a supervised user, their parent or guardian can see some of your activity and information, such as your username, profile picture and whether the supervised user blocked you. On some Products, the supervised user can let their parent or guardian know if they reported you.
Supporting quotations
Some accounts are supervised[44]. When you interact with a supervised user, their parent or guardian can see some of your activity and information. This can include information like your username, profile picture and if the supervised user blocked you. On some Products, the supervised user can let their parent or guardian know if they reported you.
Qualifications & exceptions
Applies when you interact with a supervised account.
Not stated here
The supervision footnote is not in this packet.
Sharing & Disclosure · Context
Your audience can reshare, download or screenshot your content; comments are visible to anyone who sees the post
People in your audience can view your content and choose to share it with others outside your audience, on and off Meta's Products; for example, friends you share a post with or message can download, screenshot or reshare it with anyone, on, across or off the Products. When you comment on a post or react to a photo, anyone who can see the post or photo can see your comment or reaction, including people you are not connected to, and the person who shared it can change its audience at any time after you interacted. When others interact with AI at Meta, they can share information about you, including messages and content you have shared.
Supporting quotations
People in your audience can view your content and can choose to share it with others outside your audience, on and off our Products. For example, when you share a post or send a message to specific friends, they can download, screenshot or reshare it with anyone, on, across or off our Products.
When you comment on a post or react to a photo, your comment or reaction can be seen by anyone who can see the post or photo. This can include people you aren’t connected to. The person who shared the post can also change their audience at any time after you’ve interacted with it.
they can share information about you, including messages and content you have shared[45].
Qualifications & exceptions
The audience of a post you commented on can be changed by its owner after your interaction.
Sharing & Disclosure · User right or choice
Others can share photos, mentions, tags and details about you; you can report posts and remove tags
People who use Meta's Products can share information about you with the audience they choose, for example a photo or video of you in a post, comment, story, reel or message, a mention in a post or story, a tag in a post, comment, story or location, or details about you in a post, story or message. If you are uncomfortable with what others shared, you can report posts and stories, and help pages explain how to remove a tag; those pages are not supplied.
Supporting quotations
People who use our Products can share information about you with the audience they choose. For example, they can:
Share a photo or video of you in a post, comment, story, reel or message
Mention you in a post or story
Tag you in a post, comment, story or location
Share details about you in a post, story or message
If you’re uncomfortable with what others have shared about you on our Products, for example on Facebook, you can always choose to
Not stated here
Reporting and tag-removal procedures are in linked help pages not supplied.
Sharing & Disclosure · Company practice
Your name, username, profile picture, avatars and activity on public groups, Pages and public content are always public
Some of your information and activity are always public: your name, Facebook and Instagram username, profile picture, activity on public groups, Facebook Pages and channels, activity on public content such as a comment, rating or review on Marketplace or a public Instagram account, and avatars. Other content, such as posts, photos and videos on your profile, Stories or Reels, is public only if you choose to set it to Public.
Supporting quotations
Some of your information and activity are always public. This includes your:
Name
Facebook and Instagram username
Profile picture
Activity on public groups, Facebook Pages and channels
Activity on content that is public. For example, your comment, rating or review on Marketplace, or on a public Instagram account.
Avatars
Other content you can choose to set to Public, like posts, photos and videos you post to your profile, Stories or Reels.
Qualifications & exceptions
Profile posts, photos, videos, Stories and Reels are public only when you set them to Public.
Sharing & Disclosure · Company practice
Public content can be seen by anyone, even without an account, and shared via APIs, media, apps and search engines
When content is public it can be seen by anyone on or across Meta's Products, and in some cases off them, even by people without an account; a comment, rating or review on Marketplace, a Page or a public Instagram account can appear in any Product or be seen off the Products. Meta, you and other users can send public content, such as your profile photo or Page information, to anyone on, across or off the Products, for example in a public forum, in internet search results or in Meta's research tools. Public content can also be seen, accessed, reshared or downloaded through third-party services such as APIs, the media (like TV), other apps and websites connected to the Products, and search engines. Search engines and other third parties use this information under their own terms and policies, not Meta's.
Supporting quotations
When content is public, it can be seen by anyone on or across our Products, and in some cases off our Products, even if they don’t have an account.
For example, if you comment on Marketplace, a Facebook Page or a public Instagram account, or if you leave a rating or review, your comment, rating or review will be visible to anyone. It could appear in any of our Products or be seen by anyone, including off our Products.
We, you and people using our Products can send public content (like your profile photo, or information you share on a Facebook Page or public Instagram account) to anyone on, across or off our Products. For example, users can share it in a public forum, or it can appear in search results on the internet or our
Public content can also be seen, accessed, reshared or downloaded through third-party services, like:
The media, like TV
Other apps and websites connected to our Products
Search engines.
Search engines and other third parties use this information according to their own terms and policies, not Meta’s.
Qualifications & exceptions
Third parties' use of public content is governed by their own terms, not Meta's.
Not stated here
The research tools and search engine notes are linked but not supplied.
Sharing & Disclosure · Company practice
Integrated partners you connect with get public info plus posts, usage, device and language data automatically
You can choose to connect with integrated partners who use Meta's Products; if you do, they receive information about you and your activity. They can always access information that is public on the Products. When you use an integrated partner's products or services, they can access what you post or share from those products or services, what you use their services to do, information from and about the device you are using, and the language setting you chose on Meta's Products. An examples footnote is referenced.
Supporting quotations
You can choose to connect with integrated partners[47] who use our Products. If you do, these integrated partners receive information about you and your activity.
These integrated partners can always access information that’s public on our Products. Learn more about other information they receive and how they handle your information:
When you use an integrated partner’s products or services, they can access:
What you post or share from these products or services
What you use their services to do
Information from and about the device you’re using
The language setting you’ve chosen on our Products
of when an integrated partner might receive your information.
Qualifications & exceptions
Applies when you choose to connect with or use an integrated partner.
Sharing & Disclosure · User right or choice
Integrated partners may request extra account data with your permission; Meta logs each request
Integrated partners sometimes ask your permission to access additional information from your Facebook, Instagram or Messenger account, explaining what they want and letting you choose whether to share. On Facebook this includes things like your email address, hometown or birthday; on Instagram it includes content such as photos and videos you shared while your account was private. A footnote explains what happens if you or your friends share a friends list. Meta automatically logs when you receive such an access request; these requests are separate from the Apps and Websites access you manage in Facebook or Instagram Ad settings or in your mobile device settings.
Supporting quotations
Sometimes these integrated partners ask you for permission to access certain additional information from your Facebook, Instagram or Messenger account. In their request, they’ll explain what information they’d like to access and let you choose whether to share it.
On Facebook, this includes things like your email address, hometown or birthday. On Instagram, this includes content, like photos and videos, that you’ve shared from your account when the account was set to private.
Learn what happens if you choose to share your friends list, or if your friends choose to share their friends list.
We automatically log when you receive a request from an integrated partner to access your information. These requests to access information are separate from the Apps and Websites access that you manage in your Facebook or Instagram Ad settings or in your mobile device settings.
Qualifications & exceptions
Additional data is shared only if you choose to grant the request.
Not stated here
The friends-list footnote is in a later packet.
Sharing & Disclosure · Company practice
Apps connected via Facebook Login or Instagram keep nonpublic access until 90 days of apparent non-use
Apps or websites you logged into with Facebook Login or connected to your Instagram account can access your nonpublic information on Meta Products unless it appears to Meta that you have not used the app or website in 90 days. Even after an app's access expires, it can still retain information you previously shared with it. Meta encourages you to review your Apps and Websites settings from time to time; management links are provided but not supplied.
Supporting quotations
Apps or websites you’ve logged into using Facebook Login or connected to your Instagram account can access your nonpublic information on Meta Products unless it appears to us that you haven’t used the app or website in 90 days. Note that even if an app’s access to your information has expired, it can still retain information you shared with it previously.
We encourage you to visit your Apps and Websites settings from time to time to review which apps and websites continue to have access to your information through Facebook Login or Instagram.
Qualifications & exceptions
Access ends when it appears to Meta you have not used the app or website in 90 days.
Expired access does not remove information the app already holds.
Integrated partners get your activity when you interact with Meta users on their product, under their own policies
Integrated partners receive information about your activity when you interact with other Facebook, Instagram or Messenger users while they are using the partner's product or service, for example when you comment on a livestream made through a partner app. Integrated partners handle information you share with them under their own terms and policies, not Meta's; you can review their privacy policy, and in some cases they use a separate service provider to receive and process your information. A page on how Meta reviews integrating apps is linked but not supplied.
Supporting quotations
Integrated partners receive information about your activity when you interact with other Facebook, Instagram or Messenger users while they’re using the integrated partner’s product or service.
For example, a gamer livestreams to Facebook using a partner app. Then you comment on that livestream. The app developer will receive information about your comment.
Integrated partners handle the information you share with them according to their own terms and policies, not Meta’s. You can review their privacy policy on their website or app to learn how they receive and process your information. In some cases, they use a separate service provider to receive and process your information.
Qualifications & exceptions
Partner handling is governed by the partner's own terms and policies, which are not supplied.
Not stated here
How Meta reviews apps that integrate with its Products.
Sharing & Disclosure · User right or choice
Facebook audiences range from public to yourself; Instagram uses private or public accounts, blocks, close friends
On Facebook the audience can be the public (people on and off Facebook), your friends and other connections such as friends of people you tag, a customized list, yourself, or the members of a single community such as a group. On Instagram you set the audience by choosing a private account, where only approved followers see what you share, or a public account, where posts can be seen by anyone on or off the Products, including people without an account; you can also block individual accounts and create a close friends list for certain content. Audience settings are different from the permissions you give individual apps and websites to access your information. The Products footnote is repeated.
Supporting quotations
This Policy describes the information we, Meta Platforms, Inc., process to provide
On Facebook, the audience can be made up of:
The public, including people on and off Facebook
Your friends and other connections, such as the friends of people you tag
A customized list of people
Yourself
The members of a single community, such as a group
only followers you approve can see what you share. With a public account, your posts and other content on Instagram can be seen by anyone, on or off our Products, including if they don’t have an account. You can restrict the audience for your content by blocking individual accounts from viewing them. You can also create a close friends list for certain types of content that only the people on that list can see.
Your audience settings are different from the permissions you give to individual apps and websites to access your information. Read our policy about how you may share information with integrated partners.
Qualifications & exceptions
Audience settings do not control app and website permissions.
Data Access & Collection · Context
Supervision gives teen-chosen supervisors tools and insights; AI at Meta collection footnote repeated
Supervision provides supervisors chosen by a teen, such as parents and guardians, with tools and insights to help support a teen account. The AI at Meta footnote is repeated: across Meta Company Products you can interact with generative AI features collectively called AI at Meta, and Meta collects information when you or others use or exchange information with it, including prompts (questions, messages, media and other information) and responses, sometimes provided with the help of AI integrations.
Supporting quotations
Supervision provides supervisors chosen by a teen, like parents and guardians, with tools and insights to help support a teen account.
Across Meta Company Products, you can interact with Meta’s generative AI features and experiences, collectively called
We collect information when you or others use, or exchange information with, AI at Meta, such as:
Prompts that can include questions, messages, media and other information you or others share with or send to AI at Meta
Responses and other information you receive from AI at Meta. Sometimes these are provided with the help of our AI integrations
Data Access & Collection · Context
AI at Meta footnote: requested actions and feedback are also collected
The repeated AI at Meta footnote continues: Meta also collects actions you ask AI at Meta to take, such as customizing the content or ads you see, and feedback you give about its responses.
Supporting quotations
Actions you ask AI at Meta to take, like customizing the content or ads you see
Feedback you give to AI at Meta about its responses
Sharing & Disclosure · User right or choice
You can limit search engine indexing of your profile, but some public content may still appear in search
You can use your privacy settings to control whether search engines show your profile or public photos and videos in results outside Meta. Some public content might still be accessible through search engines, for example if you post with your audience or profile set to Public, if you post on public Pages or accounts depending on that account's settings, or if a professional account on Instagram reshares your public content.
Supporting quotations
to control whether search engines can show your profile or public photos and videos in search results outside of Meta. Some public content might still be accessible through search engines, for example:
If you post with your audience or profile set to Public,
If you post on public Pages or accounts, depending on the settings of that account,
If your public content is reshared by a professional account on Instagram.
Qualifications & exceptions
The setting does not stop all public content from reaching search engines.
Sharing & Disclosure · Company practice
Integrated partner definition repeated; games and Like buttons automatically send your activity to developers
The integrated partner definition is repeated. Examples of when an integrated partner receives your information: using Facebook login to play a game with friends means the game developer automatically receives information about your in-game activities, and using the Facebook Like button on a news article means the website developer automatically receives information about your Like.
Supporting quotations
A partner who uses technologies that help you make a connection to them through our Products, including plugins, login, checkout experiences, instant games, and other such integrations
For example, you might use your Facebook login to play an online game with your Facebook friends. The game developer automatically receives information about your activities in the game.
Or you might use the Facebook Like button on an article posted on a news website. The website developer automatically receives information about your Like on their article.
Sharing & Disclosure · User right or choice
Sharing your friends list shows an app which friends also use it; friends cannot share your nonpublic data
If you use Facebook Login and give an app developer permission to view your friends list, the developer can view a list of your Facebook friends who use the same app and also granted that permission; it cannot access nonpublic information about your friends or followers through this process, although it receives more if your friends share information themselves. You will appear on friends lists your friends choose to share with the same app, and you can remove that permission or the app entirely. Your friends might share their friends lists with developers through Facebook Login, but they cannot use Facebook Login to share nonpublic information about you.
Supporting quotations
If you use Facebook Login to log into an app, the app developer might request access to your list of Facebook friends. Here's what happens if you give the app developer permission to view these lists:
They can view and access a list of your Facebook friends who use the same app and have given the app permission to access their list of friends. They can’t access nonpublic information about your friends or followers through this process. Note that the app developer will receive more information about your friends if your friends choose to share it themselves.
You’ll appear on friends lists that your Facebook friends can choose to share with the same app. You can remove this permission, or the app entirely, if you later decide that you don’t want to share your friends list with an app, or don’t want to appear on other friends lists shared with that app.
Your friends might choose to share their friends lists with app developers through Facebook Login. But your friends can’t use Facebook Login to share nonpublic information about you.
Qualifications & exceptions
Only mutual users who granted the same permission appear on the shared list.
You can later remove the permission or the app.
Sharing & Disclosure · Company commitment
Meta shares with advertisers, hired vendors and researchers; it says it does not and never will sell your information
The section highlights say Meta shares certain information with advertisers who show ads on its Products, businesses it hires to market its Products, businesses it hires for things like customer service or surveys, and researchers who use it to innovate, advance technology or improve safety. Meta states it does not sell any of your information to anyone and never will, and that it requires partners and other third parties to follow rules about how they can and cannot use and disclose the information it provides.
Supporting quotations
We share certain information with:
Advertisers who show ads on our Products
Businesses we hire to market our Products for us
Businesses we hire to do things like offer customer service or conduct surveys
Researchers who use it to do things like innovate, advance technology, or improve people’s safety
We don’t sell your information, and we never will.
We don't sell any of your information to anyone, and we never will. We also require partners[50] and other third parties[51] to follow rules about how they can and cannot use and disclose the information we provide.
Here’s more detail about who we share information with:
Qualifications & exceptions
The no-sale commitment is Meta's own characterization; the rules partners must follow are not set out here.
Not stated here
The content of the use and disclosure rules imposed on partners.
Sharing & Disclosure · Company practice
Advertisers get audience reports and engagement details but not your name or email unless you permit
Meta provides advertisers with reports about the number and kinds of people who see and engage with their ads and commercial content, including general demographics and interests of those who engaged. It also gives advertisers and their vendors information about which ads and commercial content people engaged with, when, and where it was shown (for example on Instagram or Facebook), and confirms which ads you viewed that led you to take an action with an advertiser, such as downloading its app. Meta says it does not share information with these advertisers and vendors that by itself can be used to contact or identify you, such as your name or email address, unless you give permission.
Supporting quotations
We provide advertisers with reports about the number and kinds of people who see and engage with their ads and commercial content. These reports include information about the general demographics and interests of people who engaged with an advertiser’s ad or commercial content. Then advertisers can better understand their audience.
Meta also provides advertisers and their vendors with information about:
Ads and commercial content people engaged with, if any
When people engaged with ads and commercial content
Where that ad or commercial content was shown (for example, on Instagram, or on Facebook)
We also confirm which ads or commercial content you viewed that led you to take an action with an advertiser, such as downloading an advertiser's app. But we don't share information with these advertisers and their vendors that by itself can be used to contact or identify you, such as your name or email address, unless you give us permission.
Qualifications & exceptions
Directly identifying information is shared only if you give permission.
Reports describe general demographics and interests, with an example footnote.
Sharing & Disclosure · Company practice
Audience Network publishers get ad engagement counts and request data, not your identifying details without permission
Meta Audience Network lets advertisers place ads with Meta that are published on other apps and websites outside Meta. To show you ads there, Meta shares information with publishers using Audience Network and vendors facilitating that use, for example how many people see and engage with ads on publisher apps and information related to or in response to a publisher's request to serve an ad on its app. Meta does not share with these publishers and vendors information that by itself can be used to contact or identify you, such as your name or email, unless you give permission.
Supporting quotations
Meta Audience Network lets advertisers place ads with us that will be published on other apps and websites outside of Meta.
To help show you ads on their apps and websites, we share information with publishers who use Audience Network, as well as vendors who facilitate that use. For example, we share:
How many people see and engage with ads on publisher apps
Information related to or in response to a
But we don't share information with these publishers and their vendors that by itself can be used to contact or identify you, such as your name or email address, unless you give us permission[53].
Qualifications & exceptions
Identifying information is shared only with your permission.
Not stated here
The publisher request page is linked but not supplied.
Sharing & Disclosure · Company practice
Analytics partners receive aggregate reports on interactions, demographics, interests and connection performance
Businesses rely on Meta's Products such as business accounts, professional tools and Facebook Pages and use its analytics services to understand how people use their content, features, products and services. To provide these services Meta uses the information it collects about you and puts it into aggregate reports showing how many people interacted with the partner's content, products or services, the general demographics and interests of those people, and how people use the partner's products and services to connect to Meta Products and the performance of their connection and networks. Advertisers also receive other information described in the advertiser subsection.
Supporting quotations
People rely on our Products[54], like business accounts, professional tools and Facebook Pages, to run and promote their businesses. Businesses use our analytics services to understand more about how people are using their content, features, products and services.
To provide these services, we use the information we collect about you. We put this information into aggregate reports so that partners can see how well their content, features, products and services are performing and are able to understand things like users’ experience with such content, products and services.
These reports aggregate information like:
How many people interacted with our partners' content, products or services
The general demographics and interests[52] of the people who interacted with it
How people use our partners’ products and services to connect to Meta Products and the performance of their connection and networks
Advertisers also receive other information. Read our Policy about how we share information with advertisers.
Qualifications & exceptions
Reports are described as aggregate.
Sharing & Disclosure · Company practice
Sellers, creators, charities and payment providers get order, payment, security and regulatory data when you transact
When you choose to make a transaction or otherwise share information with a seller, creator, fundraiser, charity, payment services provider or commerce services platform, Meta shares information with them and with providers acting on their behalf. Depending on how you interact, they receive information to complete the transaction (order, payment, contact and shipping), information to help secure it such as device or connection details, any information required by applicable regulation, and other information you choose to share. For example, an Instagram shop purchase through checkout sends the shop your order items, contact details and shipping information, and a payment services provider such as PayPal receives the transaction amount, a description for your card statement and your payment card information including cardholder name, card number, expiration date and billing address.
Supporting quotations
When you choose to make a transaction[55], or otherwise choose to share information with a seller, creator, fundraiser, charity, payment services provider or commerce services platform[56], we share information with them and with any providers acting on their behalf.
Depending on how you interact with them, they receive:
Information to complete your transaction, like order, payment, contact and shipping information
Information to help ensure the security of the transaction, like information about your device or connection
Any information required by applicable regulation
Other information you choose to share with them
If the shop uses a payment services provider, such as PayPal, to facilitate the transaction, the provider will receive the transaction amount, a transaction description (to appear on your credit card statement) and your payment card information, such as cardholder name, card number, expiration date and billing address.
Qualifications & exceptions
Triggered by your choice to transact or share with such a party.
What each party receives depends on how you interact with it.
Not stated here
The Instagram payments help page is linked but not supplied.
Sharing & Disclosure · Company practice
Measurement vendors receive ad view and engagement data to compile aggregated reports for advertisers
Meta does not create every measurement and analytics report itself. It shares information such as whether people saw or engaged with an ad with measurement vendors, who aggregate or compile it to provide their reports; for example a vendor may compare Meta's click data with an advertiser's purchase data to produce aggregated reports on ad performance. Integrated partners may also receive information about you and your activity when you choose to use their products or services, as the sharing section notes.
Supporting quotations
When you choose to use integrated partners’ products or services, they may receive information about you and your activity.
We don’t create every measurement and analytics report ourselves.
We share information (like whether people saw an ad or engaged with it) with our measurement vendors[57], who aggregate or compile it to provide their reports.
The measurement vendor compares information from us about clicks on the advertiser’s Facebook ads with information from the advertiser about product purchases. Then the measurement vendor creates and provides aggregated reports that show the advertiser how its ads are performing.
Qualifications & exceptions
Vendor reports are described as aggregated.
Sharing & Disclosure · Company practice
Marketing vendors get your device and other identifiers to serve and measure Meta's own ads across the internet
Meta shares information about you with marketing vendors, for example your device identifier or other identifiers, to help serve you Meta's ads most relevant to your interests. These vendors serve Meta's advertisements across the internet, including mobile, desktop and connected TV devices; track and categorize your online and mobile app activity; and provide Meta information about your interests and community and advertising interactions. They help Meta understand who might find its advertising relevant and which Products might interest you, which can personalize which Meta ads you see, and they measure response to and effectiveness of Meta's marketing. A footnote on managing Meta ads off its Products is referenced.
Supporting quotations
We share information about you with marketing vendors[58]. For example, we share your device identifier or other identifiers with marketing vendors to help us serve you ads most relevant to your interests.
Marketing vendors support our marketing and advertising efforts by:
Serving our advertisements across the internet, including on mobile, desktop and connected television devices
Tracking and categorizing your online and mobile app activity
Providing us information about your interests and community and advertising interactions
These marketing vendors help us understand who might find our advertising most relevant to their interests, and which of our Products might interest you. This information can be used to personalize which of our ads are shown to you. Marketing vendors also use this information to measure response to our marketing efforts and the effectiveness of our advertising.
about how to manage the Meta ads you see off our Products.
Qualifications & exceptions
This concerns Meta's own marketing of its Products, not advertisers' ads.
Sharing & Disclosure · Company practice
Service providers receive your information for security, payments, support, infrastructure, analytics and marketing
Service providers provide services that help Meta deliver its Products, and Meta shares the information it has about you to receive those services, which include investigating suspicious activity, detecting and stopping threats to its personnel and property, facilitating payments, providing customer support, improving Product functionality, providing technical infrastructure, analyzing how Products are used, conducting research and surveys, and marketing and promoting its Products.
Supporting quotations
Service providers provide services to us that help us provide our Products to you. We share the information we have about you to receive these services, which include:
Investigating suspicious activity
Detecting and stopping threats to our personnel and property
Facilitating payments
Providing customer support
Improving the functionality of our Products
Providing technical infrastructure services
Analyzing how our Products are used
Conducting research and surveys
Marketing and promoting our Products
Sharing & Disclosure · Company practice
Meta provides information to external researchers for scholarship, safety and public-interest goals
Meta provides information to external researchers, who use it for research that advances scholarship and innovation and promotes safety, security and integrity. Research goals include supporting Meta's business or mission, social good, technological advancement, safety and security on its Products, public interest, and health and well-being. Meta says it ensures user privacy is protected when sharing with researchers; linked pages on privacy-safe research are not supplied.
Supporting quotations
We provide information to external researchers. They use it to conduct research that advances scholarship and innovation, and to promote safety, security and integrity.
Research goals include supporting:
Our business or mission
Social good.
Technological advancement
Safety and security on our Products
Public interest
Health and well-being
When sharing information with external researchers, we ensure the privacy of our users is protected.
Qualifications & exceptions
Privacy protection for research sharing is asserted; the method is in unsupplied pages.
Not stated here
What privacy safeguards apply to research sharing.
Sharing & Disclosure · Company practice
Meta sometimes shares information with selected partners like search engines to improve AI answers
Because the generative AI models behind Meta's features may lack complete or recent information, Meta works with other selected partners such as search engine providers and sometimes shares certain information with them to bring you the most relevant information. A linked page describing this sharing is not supplied.
Supporting quotations
That's why we work with other selected partners, like search engine providers. We sometimes share certain information with these partners so we can bring you the most relevant information.
Qualifications & exceptions
Sharing is described as sometimes and limited to certain information.
Not stated here
Which partners and what information; the linked explanation is not supplied.
Sharing & Disclosure · Company practice
Meta shares with third parties for legal requests, law and harm prevention, and with a buyer of its business
Meta also shares information with other third parties in response to legal requests, to comply with applicable law or to prevent harm, as detailed in the legal section of the Policy. If Meta sells or transfers all or part of its business, in some cases it will give the new owner your information as part of that transaction, but only as the law allows. The Partner and Third party definitions are repeated here.
Supporting quotations
We also share information with other third parties[51] in response to legal requests, to comply with applicable law or to prevent harm.
And if we sell or transfer all or part of our business to someone else, in some cases we’ll give the new owner your information as part of that transaction, but only as the law allows.
A person, business, organization or body using or integrating our Products to advertise, market or support their products and services
A person, business, organization or body that is not part of the Meta Companies
Qualifications & exceptions
Transfer to a new owner happens in some cases and only as the law allows.
Inference & Profiling · Company practice
Audience targeting example: Meta decides who fits an advertiser's audience from signals like Page likes
As an example of general demographics and interests, a bike shop with a Facebook Page can target people in Atlanta interested in cycling; Meta determines whether someone fits that audience based on signals such as liking a Page about bikes, and people in the audience could see the ad.
Supporting quotations
We determine whether someone fits in this audience based on, for example, whether they liked a Page about bikes. Then people in that audience could see the bike shop's ad.
Sharing & Disclosure · User right or choice
You can view and remove assigned interests in Ad preferences; advertisers see aggregated audience statistics
You can see the interests Meta has assigned to you in your Ad preferences and remove them if you want. Advertisers then see reports with aggregated statistics about the audience seeing their ads and ad performance, for example that most people who saw or clicked were women, aged 25 to 34, or clicked from their phone.
Supporting quotations
and remove them if you want.
The bike shop can then see reports showing aggregated statistics about the audience seeing their ads and how their ads are performing. The reports would show statistics to the advertiser that, for example, most of the people who saw or clicked on their ad:
Were women
Were between the ages of 25 and 34
Clicked on the ad from their phone
Qualifications & exceptions
Advertiser reports are described as aggregated statistics.
Sharing & Disclosure · Context
Submitting a lead form through an ad gives the advertiser the name and contact details you provide
As an example of when you give Meta permission to share identifying information, you might click a business's ad in your Facebook Feed and submit a form with your name and contact information; the advertiser then receives the information you provided. The Products footnote is repeated.
Supporting quotations
For example, you might request more information from a business by clicking their ad in your Facebook Feed and submitting a form with your name and contact information. Then the advertiser would receive the information you provided.
This Policy describes the information we, Meta Platforms, Inc., process to provide
Definitions: transactions, commerce services platforms, measurement vendor and marketing vendor
Transactions you might make include subscribing to premium content, buying, selling or using products or services, and donating to charities. Commerce services platforms provide services including payments, marketing, shipping and customer engagement tools. A measurement vendor is a third party that creates reports to help advertisers understand content and ad performance, including whether people took an action after seeing an ad. A marketing vendor is a third party that helps market or advertise Meta and its Products, measures the effectiveness of Meta's own marketing campaigns and performs advertising research.
Supporting quotations
Subscribing to premium content
Buying, selling or using products
Buying, selling or using services
Donating to charities
Commerce services platforms provide a range of commerce services, including:
Payments
Marketing
Shipping
Customer engagement tools
A third party that creates reports to help advertisers understand how their content and ads are performing. These reports also measure whether people took an action after seeing an ad.
A third party that helps market or advertise Meta and our Products, measures the effectiveness of our own marketing campaigns and performs advertising research
Use & Processing · User right or choice
You can opt out of Meta tailoring its own off-Meta ads with your activity, via Ad preferences or industry opt-outs
Meta advertises its own products and services on non-Meta ad platforms using marketing vendors. If it uses your activity on its Products to tailor those ads, you can opt out of that use: with an account, through Ad preferences; without an account, through the Digital Advertising Alliance industry opt-out platform in your browser (or the Digital Advertising Alliance of Canada if you live in Canada) and your mobile device settings, where manufacturers provide different opt-out methods. Meta warns that certain ad blockers and cookie-restriction tools can interfere with opting out. Ads on Meta's own Products are managed in Ad preferences.
Supporting quotations
Visit your
We advertise our own products and services on non-Meta ad platforms. We use marketing vendors to deliver these ads. If we use your activity on our Products to tailor these ads, you can opt out of this type of use.
If you have an account:
to opt out.
If you don't have an account:
industry opt-out platform on your web browser. If you live in Canada, you can use the
industry opt-out platform. Certain ad blockers and tools to restrict cookies can interfere with your ability to opt out.
Check your mobile device settings. Device manufacturers provide different ways to opt out.
Qualifications & exceptions
The opt-out covers tailoring Meta's own off-Meta ads with your on-Product activity.
Ad blockers and cookie restrictions can interfere with the browser opt-out.
Sharing & Disclosure · Company practice
Meta shares data, infrastructure and systems with the Meta Companies, including WhatsApp, and may act as their provider
Meta owns Facebook, Instagram, Messenger, Meta Quest and the other Products covered by this Policy, and also owns the Meta Companies, which include WhatsApp; Meta Company Products include all Meta Products covered by this Policy plus other products like WhatsApp. Meta shares the information it collects, as well as infrastructure, systems and technology, with the other Meta Companies, and it processes information received about you from other Meta Companies according to their terms and policies and as permitted by applicable law. In some cases Meta acts as a service provider for other Meta Companies, acting on their behalf and under their instructions and terms. The highlights add that sharing within the Companies supports new features or shared experiences and that name and email address are shared to verify accounts and check suspicious activity. The Products and service provider footnotes are repeated; the Meta Companies list and their policies are linked but not supplied.
Supporting quotations
Meta owns Facebook, Instagram, Messenger, Meta Quest and the other Products covered by this Policy
Meta also owns the Meta Companies, which include WhatsApp
Sometimes we share information within these Companies
We do this to make new features or shared experiences between different products
We also share information, like your name and email address, to help verify your accounts, and check out suspicious activities. This helps us keep your accounts safe.
include all the Meta Products[60] covered by this Policy, plus other products like WhatsApp and more.
We share information we collect, infrastructure, systems and technology with the other Meta Companies. Learn more about how we transfer information to other countries.
We also process information that we receive about you from other Meta Companies, according to their terms and policies and as permitted by applicable law. In some cases, Meta acts as a service provider[61] for other Meta Companies. We act on their behalf and in accordance with their instructions and terms.
This Policy describes the information we, Meta Platforms, Inc., process to provide
A person, business, organization or body that provides services to Meta or to our users on behalf of Meta. For example, our service providers do things like investigate suspicious activity and provide customer support.
Qualifications & exceptions
Processing of information from other Meta Companies follows their terms and applicable law.
Not stated here
The full list of Meta Companies and their policies.
Sharing & Disclosure · Company practice
Meta shares with Meta Companies for safety and law, ad personalization, features, and usage understanding
Meta Products share information with other Meta Companies to promote safety, security and integrity and comply with applicable laws; to personalize offers, ads and other sponsored or commercial content; to develop, provide and personalize features and integrations; and to understand how people use and interact with Meta Company Products. For safety and legal purposes, for example with Meta Companies that provide financial products and services, this includes complying with their legal obligations, keeping you and others safe, performing account verification, investigating suspicious activities and creating analytics, and Meta might share your name, email address, who you are friends with and other account information within the Meta Companies.
Supporting quotations
Meta Products share information with other Meta Companies:
To promote safety, security and integrity and comply with applicable laws
To personalize offers, ads and other sponsored or commercial content
To develop, provide and personalize features and integrations
To understand how people use and interact with Meta Company Products
of why we share.
For example, we share information with Meta Companies that provide financial products and services to help them promote safety, security and integrity and comply with applicable law. This includes:
Complying with their legal obligations
Helping keep you and others safe
Performing account verification
Investigating suspicious activities
Creating analytics
For these purposes, we might share your name, email address, who you’re friends with and other account information within the Meta Companies.
Qualifications & exceptions
Financial-services sharing is given as an example of the safety and compliance purpose.
Sharing & Disclosure · Company practice
WhatsApp integrations, AI training on your videos and user counting are examples of cross-company sharing
Where available in your country you can choose integrations connecting WhatsApp with other Meta Company Products, such as paying with your Meta Pay account on WhatsApp or chatting with friends on other Meta Company Products like smart glasses by connecting your WhatsApp account. Meta also shares information with Meta Companies to support innovation: your videos can help train its products to recognize objects or activities and help train tools that let people and businesses create images and videos, used to offer new products or features. Meta also counts unique, monthly active and daily active users to understand its community and publicly share usage trends.
Supporting quotations
For example, where available in your country, you can choose to use certain integrations that connect your WhatsApp experiences with other Meta Company Products. These integrations let you do things like:
Use your Meta Pay account to pay for things on WhatsApp
Chat with your friends on other Meta Company Products, such as smart glasses, by connecting your WhatsApp account
We also share information with Meta Companies to support innovation. For example, your videos can help train our products to recognize objects, like trees, or activities, like when a dog chases a ball. They can also help train tools that let people and businesses create content, like images and videos. This technology is used to help us offer new products or features in the future.
We count the number of unique users, monthly active users and daily active users on our products. This information helps us understand the community using our products and publicly share important trends about how our products are used.
Qualifications & exceptions
WhatsApp integrations are optional and depend on availability in your country.
Training use of your videos is stated without an opt-out in this section.
Not stated here
Whether and how you can limit use of your videos for training.
Account & Service Control · User right or choice
You can view, download, manage and delete your information; DPO and local DPA contact may be available
The section's highlights say you have rights to view and download the information Meta has about you, can use the section's settings to manage your privacy, and can delete your account or specific account information. Meta offers tools to view, manage, download and delete information, and you can also manage it in the settings of the Products you use; you may have other privacy rights under applicable laws. To exercise rights, Meta points to its Help Centers, your Facebook and Instagram settings and device settings. In some countries you may be able to contact the Data Protection Officer for Meta Platforms, Inc., and depending on your jurisdiction you may contact your local Data Protection Authority directly. The privacy checkup, Access your information, Off-Meta activity, Ad preferences and other tools are linked but not supplied.
Supporting quotations
You have rights to view and download the information we have about you
You can use the settings in this section to manage your privacy
You also can delete your account or specific account information, if you want to
We offer you a variety of tools to view, manage, download and delete your information below. You can also manage your information by visiting the settings of the Products you use. You may also have other privacy rights under applicable laws.
To exercise your rights, visit our Help Centers, your settings for Facebook and Instagram and your device-based settings.
In some countries, you may also be able to contact the Data Protection Officer for Meta Platforms, Inc., and depending on your jurisdiction, you may also contact your local Data Protection Authority (“DPA”) directly.
Qualifications & exceptions
Additional rights depend on applicable laws.
DPO and DPA contact availability depends on your country or jurisdiction.
Not stated here
Which countries allow DPO contact and the exact procedures, which are in linked pages.
Use & Processing · User right or choice
Opt-out of tailored Meta ads off its Products is repeated: Ad preferences, DAA platforms, device settings
The ad management footnote is repeated here: ads on Meta Products are managed in Ad preferences; Meta advertises its own products on non-Meta platforms through marketing vendors and, if it uses your on-Product activity to tailor those ads, you can opt out via Ad preferences with an account, or without one via the Digital Advertising Alliance browser opt-out (Digital Advertising Alliance of Canada in Canada) and mobile device settings. Ad blockers and cookie-restriction tools can interfere with opting out.
Supporting quotations
Visit your
We advertise our own products and services on non-Meta ad platforms. We use marketing vendors to deliver these ads. If we use your activity on our Products to tailor these ads, you can opt out of this type of use.
If you have an account:
to opt out.
If you don't have an account:
industry opt-out platform. Certain ad blockers and tools to restrict cookies can interfere with your ability to opt out.
Check your mobile device settings. Device manufacturers provide different ways to opt out.
Qualifications & exceptions
Ad blockers and cookie restrictions can interfere with the browser opt-out.
Retention & Deletion · User right or choice
You may port your information in certain cases under applicable law and delete specific content with Meta's tools
In certain cases and subject to applicable law you have the right to port your information. To delete specific information, Meta offers tools such as Delete buttons for content you posted and the Facebook activity log to send content to the trash in bulk; when you delete content it is no longer visible to other users. Help Center pages explain what happens when content is deleted or moved to trash and are not supplied.
Supporting quotations
In certain cases and subject to applicable law, you have the right to
To delete your information, you can:
Find and delete specific information. We offer tools you can use to delete certain information. For example, you can use Delete buttons to delete content you’ve posted to your account. You can also use tools like activity log on Facebook to send content to the trash in bulk. When you delete content, it’s no longer visible to other users.
Qualifications & exceptions
Porting applies in certain cases and subject to applicable law.
Deleted content stops being visible to other users; what Meta retains is described in the retention section.
Not stated here
What happens to deleted content on Meta's systems; the linked pages are not supplied.
Retention & Deletion · User right or choice
Deleting your account removes your posts unless retention applies; deletion is permanent and cannot be reversed
If you delete your Facebook or Instagram account, Meta deletes your information, including things you posted such as photos and status updates, unless it needs to keep it as described in the retention section. Once the account is permanently deleted you cannot reactivate it or retrieve information, including posted content.
Supporting quotations
we delete your information, including the things you’ve posted, such as your photos and status updates, unless we need to keep it as described in "How long do we keep your information?" Once your account is
you won’t be able to reactivate it, and you won’t be able to retrieve information, including content you’ve posted.
Qualifications & exceptions
Information Meta needs to keep under the retention section is not deleted.
Retention & Deletion · Company practice
Deletion may take up to 90 days plus up to 90 more for backups; trash items auto-delete after 30 days
If you request deletion of your account or content, it may take up to 90 days to delete the information after Meta begins the account deletion process or receives a content deletion request, and up to another 90 days to remove it from backups and disaster recovery. Content left in your Facebook trash or Instagram Recently Deleted folder starts deleting automatically after 30 days, or immediately if you delete it from that folder.
Supporting quotations
If you request that we delete your account or content, it may take up to 90 days to delete your information after we begin the account deletion process or receive a content deletion request. After the information is deleted, it may take us up to another 90 days to remove it from backups and disaster recovery.
If you leave your deleted content in your trash on Facebook or your Recently Deleted folder on Instagram, the deletion process will begin automatically in 30 days. Or you can start the deletion process right away by deleting the content from your trash or Recently Deleted folder.
Qualifications & exceptions
Timing runs from the start of the deletion process or receipt of the request.
Retention & Deletion · Company practice
Meta keeps information as long as needed for Products, legal obligations or protecting interests, case by case
Meta keeps information as long as it needs it to provide its Products, comply with legal obligations or protect its or others' interests, deciding how long on a case-by-case basis. It considers whether it needs the information to operate or provide Products (for example to maintain your account), the feature it is used for and how that feature works (vanish-mode messages are kept for less time than regular messages), how long it must retain information to comply with certain legal obligations, and whether it needs it for other legitimate purposes such as preventing harm, investigating possible violations of its terms or policies, promoting safety, security and integrity, or protecting itself including its rights, property or products. The highlights add that you can request deletion and Meta will delete unless it must keep the information for something else, like legal reasons. In some instances it keeps information for an extended period.
Supporting quotations
We keep information for as long as we need it to provide a feature or service
But you can request that we delete your information
We’ll delete that information unless we have to keep it for something else, like for legal reasons
We keep information as long as we need it to provide our Products, comply with legal obligations or protect our or other’s interests. We decide how long we need information on a case-by-case basis. Here’s what we consider when we decide:
If we need it to operate or provide our Products. For example, we need to keep some of your information to maintain your account.
The feature we use it for, and how that feature works. For example, messages sent using Messenger’s vanish mode are retained for less time than regular messages.
How long we need to retain the information to comply with certain legal obligations.
If we need it for other legitimate purposes, such as to prevent harm; investigate possible violations of our terms or policies; promote safety, security and integrity; or protect ourselves, including our rights, property or products
In some instances and for specific reasons, we’ll keep information for an extended period of time.
Qualifications & exceptions
Retention periods are decided case by case, not fixed.
Deletion requests are honored unless Meta has to keep the information for another reason.
Retention & Deletion · Company practice
Profile, photos and security data kept for the account's life; searches kept until cleared, trimmed at six months
Meta keeps profile information, photos you posted and did not delete, and security information for the lifetime of your account. Your Facebook search history is kept until you clear the search in your activity log or delete your account, after which it is no longer visible to you and is deleted; even if you do not clear it, within six months of a search Meta deletes details not needed to show your history, such as the device used or your location. For vanish-mode Messenger messages, the content is deleted one hour after the recipient reads it, or after 14 days if never read.
Supporting quotations
For example, we keep profile information, photos you’ve posted (and not deleted) and security information for the lifetime of your account.
And when you search for something on Facebook, we keep your search history until you clear the search in your
or delete your account. Once you clear a search or delete your account, it will no longer be visible to you, and it will be deleted[70].
But even if you don’t clear your search or delete your account, within six months of your search we delete information about that search that isn’t necessary to show you your search history, like information about the device you were using, or your location.
The message will no longer be visible to May once she leaves the chat, and Cynthia will see the message only the first time she opens the chat thread.
After Cynthia reads the message, the content is deleted after one hour. If Cynthia never reads it, it’s deleted after 14 days.
Qualifications & exceptions
Search deletion follows the deletion-timing footnote carded with the deletion section.
Retention & Deletion · Restriction or exception
Information, including financial data, may be preserved longer for legal, investigative, safety and protective reasons
Meta retains information as long as needed for a legal request or obligation (including Meta Companies' obligations or compliance with applicable law), a governmental investigation, or a legal claim, complaint, litigation or regulatory proceeding. Your information, including financial transaction data for purchases or money transfers on its Products, may be preserved and accessed for a longer period if related to those matters, an investigation of possible violations of its terms or policies, preventing harm, safety, security and integrity purposes, or protecting Meta including its rights, property or products. In some cases Meta preserves information for these reasons even after you request deletion of your account or content, and may preserve information from disabled accounts and content removed for violations. The deletion tools footnote is repeated.
Supporting quotations
For example, we retain information for as long as we need it for:
A legal request or obligation, including obligations of Meta Companies or to comply with applicable law
A governmental investigation
A legal claim, complaint, litigation or regulatory proceedings
Your information, including financial transaction data related to purchases or money transfers made on our Products, may be preserved and accessed for a longer time period if it’s related to any of the following:
A legal request or obligation, including obligations of Meta Companies or to comply with applicable law
A governmental investigation
An investigation of possible violations of our terms or policies
To prevent harm
For safety, security and integrity purposes
To protect ourselves, including our rights, property or products
If it’s needed in relation to a legal claim, complaint, litigation or regulatory proceedings
In some cases, we may preserve your information based on the above reasons even after you request deletion of your account or some of your content. We may also preserve information from accounts that have been disabled and content that has been removed for violations of our terms and policies.
To delete your information, you can:
When you delete content, it’s no longer visible to other users.
Qualifications & exceptions
Applies even after you request deletion, in some cases.
Covers financial transaction data from purchases and money transfers.
Not stated here
How long extended preservation lasts; no period is stated.
Account deletion and deletion timing footnotes repeated: permanent, up to 90 plus 90 days, 30-day trash
The deletion footnotes are repeated: deleting your Facebook or Instagram account deletes your information including posts unless Meta needs to keep it under the retention section, and permanent deletion cannot be reversed or recovered. Deletion may take up to 90 days after the process begins or a content request is received, plus up to another 90 days to remove from backups and disaster recovery; trash or Recently Deleted content starts deleting automatically in 30 days or sooner if you empty it.
Supporting quotations
we delete your information, including the things you’ve posted, such as your photos and status updates, unless we need to keep it as described in "How long do we keep your information?" Once your account is
you won’t be able to reactivate it, and you won’t be able to retrieve information, including content you’ve posted.
If you request that we delete your account or content, it may take up to 90 days to delete your information after we begin the account deletion process or receive a content deletion request. After the information is deleted, it may take us up to another 90 days to remove it from backups and disaster recovery.
If you leave your deleted content in your trash on Facebook or your Recently Deleted folder on Instagram, the deletion process will begin automatically in 30 days. Or you can start the deletion process right away by deleting the content from your trash or Recently Deleted folder.
Qualifications & exceptions
Retention exceptions in the retention section override deletion.
Examples of why Meta might preserve information: after you delete your account it may preserve information when it receives a valid legal request such as a preservation order or search warrant related to the account; it preserves certain purchase or transaction information in line with its accounting obligations; if it disables an account for violating its terms or policies it preserves information about that user to prevent them opening a new account; it may preserve account information during reviews of suspicious activity, including suspected money laundering or terrorist funding tied to its financial products; and it may preserve information it deems necessary for a legal claim or complaint, such as defending legal proceedings related to your information.
Supporting quotations
For example, we might preserve your information after you delete your account when we receive a valid legal request, such as a preservation order or search warrant, related to your account.
For example, we preserve certain information about purchases or transactions associated with an account, in line with Meta’s accounting obligations.
For example, if we disable an account for violating our terms or policies, we preserve information about that user to prevent them from opening a new account.
We also might preserve some of your account information as part of our review of suspicious activity. This includes any suspicious activity associated with our financial products, like suspected money laundering or terrorist funding.
We may preserve your information where we deem it necessary for reasons related to a legal claim or complaint. For example, we may be required to defend ourselves in legal proceedings in a claim related to your information.
Qualifications & exceptions
Legal-request preservation applies even after account deletion.
Litigation preservation is at Meta's judgment of necessity.
Sharing & Disclosure · Company practice
Meta transfers information worldwide to its offices, data centers, partners, vendors and providers
Meta shares the information it collects globally, internally across its offices and data centers and externally with partners, measurement vendors, service providers and other third parties. Because Meta is global, transfers are necessary to operate and provide the services stated in the terms of the Meta Product you use and this Policy, including letting you share and connect with family and friends around the globe, and to fix, analyze and improve its Products. Your information will be transferred to, stored and processed in places where Meta has infrastructure or data centers, including the United States, Ireland, Denmark and Sweden among others; countries where Meta Company Products are available; and other countries where its partners, vendors, service providers and third parties are located outside your country, for purposes described in the Policy. The highlights say Meta follows international regulations to keep information safe during transfers.
Supporting quotations
Because we connect people all around the world, we need to transfer information all around the world, too
When we do this, we follow international regulations to keep your information safe
We share the information we collect globally, both internally across our offices and data centers, and externally with our partners[72], measurement vendors[73], service providers[74] and other third parties[75]. Because Meta is global, with users, partners and employees around the world, transfers are necessary for a variety of reasons, including:
So we can operate and provide the services stated in the terms of the Meta Product[76] you’re using and this Policy. This includes allowing you to share information and connect with your family and friends around the globe.
So we can fix, analyze and improve our Products
Your information will be transferred or transmitted to, or stored and processed in:
Places we have infrastructure or data centers, including the United States, Ireland, Denmark and Sweden, among others
Countries where Meta Company Products are available
Other countries where our partners, vendors, service providers and other third parties are located outside of the country where you live, for purposes as described in this Policy
Qualifications & exceptions
Transfer destinations include countries other than where you live.
Not stated here
The full list of countries with Meta infrastructure.
Security & Safeguards · Company commitment
Transfers rely on standard contractual clauses, adequacy decisions and equivalent mechanisms, plus encryption in transit
Meta relies on appropriate mechanisms for international data transfers: standard contractual clauses approved by the European Commission and other relevant authorities; determinations by the European Commission and other authorities that other countries have adequate data protection; and equivalent mechanisms under applicable laws for transfers to the United States and other relevant countries. It also says it ensures appropriate safeguards whenever it transfers your information, for example encrypting information in transit over public networks to protect it from unauthorized access. The linked clauses and adequacy pages are not supplied.
Supporting quotations
We rely on appropriate mechanisms[77] for international data transfers.
We also make sure that appropriate safeguards are in place whenever we transfer your information. For example, we encrypt your information when it’s in transit over public networks to protect it from unauthorized access.
We rely on appropriate mechanisms for international data transfers. For example, for information we collect:
We utilize
approved by the European Commission and by other relevant authorities.
We rely on determinations from the European Commission, and from other relevant authorities, about whether other countries have
We use equivalent mechanisms under applicable laws that apply to data transfers to the United States and other relevant countries.
Qualifications & exceptions
Which mechanism applies depends on the transfer and applicable law.
Not stated here
The specific clauses and adequacy determinations relied on.
Legal Rights & Agreement Rules · Context
Footnotes repeat the Partner, Measurement vendor, Service provider, Third party and Products definitions
The transfer section's footnotes repeat the definitions: a Partner uses or integrates Meta's Products to advertise, market or support products and services; a Measurement vendor is a third party creating reports on content and ad performance, including whether people acted after seeing an ad; a Service provider provides services to Meta or its users on Meta's behalf; a Third party is not part of the Meta Companies; and Products are the Meta Products provided by Meta Platforms, Inc.
Supporting quotations
A person, business, organization or body using or integrating our Products to advertise, market or support their products and services
A third party that creates reports to help advertisers understand how their content and ads are performing. These reports also measure whether people took an action after seeing an ad.
A person, business, organization or body that provides services to Meta or to our users on behalf of Meta. For example, our service providers do things like investigate suspicious activity and provide customer support.
A person, business, organization or body that is not part of the Meta Companies
This Policy describes the information we, Meta Platforms, Inc., process to provide
Legal Rights & Agreement Rules · Company practice
Meta accesses, preserves, uses and shares information for legal requests, law and safety; may respond voluntarily
Meta accesses, preserves, uses and shares your information in response to legal requests such as search warrants, court orders, production orders or subpoenas from third parties including civil litigants, law enforcement and other government authorities; in accordance with applicable law; and to promote the safety, security and integrity of Meta Products, users, employees, property and the public. It may access or preserve information for an extended time. It responds to legal requests where required by law, and at times where not compelled by law when a response may affect users in that jurisdiction and is consistent with internationally recognized standards including its Corporate Human Rights Policy, which is linked but not supplied. The highlights add that it keeps information when a law requires it and sometimes keeps information it thinks will help prevent or stop bad activity. The Third party and Products definitions are repeated.
Supporting quotations
Sometimes we have to provide information to respond to legal requests when necessary
If there’s a law that says we need to keep your information for some reason, we need to comply with it. So we’ll keep information to obey that law.
We also sometimes keep information that we think will help prevent or stop bad activity, either on our Products or in the world
We access, preserve, use and share your information:
In response to legal requests, like search warrants, court orders, production orders or subpoenas. These requests come from third parties[78] such as civil litigants, law enforcement and other government authorities.
In accordance with applicable law
To promote the safety, security and integrity of Meta Products[80], users, employees, property and the public.
We may access or preserve your information for an extended amount of time.
A person, business, organization or body that is not part of the Meta Companies
We respond to legal requests where we’re required by law to do so, and at times where we're not compelled by law, but a response:
May affect users in that jurisdiction, and
Is consistent with internationally recognized standards including, for example, our
Learn more about
This Policy describes the information we, Meta Platforms, Inc., process to provide
Qualifications & exceptions
Voluntary responses require that the response may affect users in that jurisdiction and meets internationally recognized standards.
Not stated here
The Corporate Human Rights Policy and government request reports are linked but not supplied.
Sharing & Disclosure · Company practice
Meta shares with law enforcement, governments, Meta Companies and peers on a good-faith belief of necessity
Meta shares your information with law enforcement, government authorities, Meta Companies and other third parties including industry peers when it has a good faith belief it is necessary to detect, prevent and address situations such as unauthorized use of its Products (for example sharing your information to defend against claims if you unlawfully collect Facebook user data), violations of its terms and policies (for example sharing across the Meta Companies after threatening or harmful content, which can include blocking features or disabling your account across the Meta Companies), investigating suspicious activity, protecting Meta's rights, property, personnel or Products, preventing abuse, fraud or other harmful or illegal activity on and off its Products, protecting you or others including in investigations or regulatory inquiries, and emergencies such as risk of death or imminent bodily harm.
Supporting quotations
We share your information with law enforcement, government authorities, Meta Companies and other third parties (including industry peers) when we have a good faith belief it’s necessary to detect, prevent and address a variety of situations, such as:
Unauthorized use of our Products.
Violations of our terms and policies.
Investigating suspicious activity
Protecting ourselves, including our rights, property, personnel or Products
Preventing abuse, fraud, or other harmful or illegal activity, on and off our Products
Protecting you or others, including as part of investigations or regulatory inquiries
Emergency situations, such as risk of death or imminent bodily harm
For example, if you unlawfully collect and use Facebook user data, we may share your information to defend ourselves against claims or in litigation.
For example, if you post threatening or harmful content, we may share your information across the Meta Companies to protect ourselves and others. This can include blocking your access to certain features or disabling your account across the Meta Companies.
Qualifications & exceptions
The trigger is Meta's good faith belief that sharing is necessary.
The footnote on preserving information longer is repeated: your information, including financial transaction data for purchases or money transfers on Meta's Products, may be preserved and accessed longer when related to a legal request or obligation, a governmental investigation, an investigation of possible terms or policy violations, preventing harm, safety, security and integrity purposes, protecting Meta's rights, property or products, or a legal claim, complaint, litigation or regulatory proceeding; in some cases even after you request deletion, and for disabled accounts and content removed for violations.
Supporting quotations
Your information, including financial transaction data related to purchases or money transfers made on our Products, may be preserved and accessed for a longer time period if it’s related to any of the following:
A legal request or obligation, including obligations of Meta Companies or to comply with applicable law
A governmental investigation
An investigation of possible violations of our terms or policies
To prevent harm
For safety, security and integrity purposes
To protect ourselves, including our rights, property or products
If it’s needed in relation to a legal claim, complaint, litigation or regulatory proceedings
In some cases, we may preserve your information based on the above reasons even after you request deletion of your account or some of your content. We may also preserve information from accounts that have been disabled and content that has been removed for violations of our terms and policies.
Qualifications & exceptions
Applies in some cases even after a deletion request.
The preservation examples are repeated: Meta might preserve information after account deletion on a valid legal request such as a preservation order or search warrant; it preserves certain purchase or transaction information under its accounting obligations; it preserves information about users whose accounts were disabled for violations to prevent them opening new accounts; it may preserve account information during suspicious activity reviews, including suspected money laundering or terrorist funding tied to its financial products; and it may preserve information it deems necessary for a legal claim or complaint.
Supporting quotations
For example, we might preserve your information after you delete your account when we receive a valid legal request, such as a preservation order or search warrant, related to your account.
For example, we preserve certain information about purchases or transactions associated with an account, in line with Meta’s accounting obligations.
For example, if we disable an account for violating our terms or policies, we preserve information about that user to prevent them from opening a new account.
We also might preserve some of your account information as part of our review of suspicious activity. This includes any suspicious activity associated with our financial products, like suspected money laundering or terrorist funding.
We may preserve your information where we deem it necessary for reasons related to a legal claim or complaint. For example, we may be required to defend ourselves in legal proceedings in a claim related to your information.
Qualifications & exceptions
Litigation preservation is at Meta's judgment of necessity.
Legal Rights & Agreement Rules · Company commitment
Meta will notify you before material changes and let you review the revised Policy before continuing
Meta says it will notify you before it makes material changes to this Policy, and you will have the opportunity to review the revised Policy before you choose to continue using its Products. The Policy does not say how notice is given or how long before the change.
Supporting quotations
We'll notify you before we make material changes to this Policy. You’ll have the opportunity to review the revised Policy before you choose to continue using our Products.
Qualifications & exceptions
Advance notice is promised for material changes; non-material changes are not addressed.
Not stated here
The notice method and lead time.
Legal Rights & Agreement Rules · Procedure
US residents are referred to a Regional Privacy Notice; contact Meta online or by mail at Menlo Park
United States residents can learn about consumer privacy rights that may be available to them in the United States Regional Privacy Notice, which is linked but not supplied. For questions about this Policy or questions, complaints or requests about your information, you can contact Meta online or by mail at Meta Platforms, Inc., ATTN: Privacy Operations, 1 Meta Way, Menlo Park, CA 94025; help pages on Facebook, Instagram and the Help Center are linked but not supplied.
Supporting quotations
You can learn more about the consumer privacy rights that may be available to you by reviewing the
If you have questions about this Policy or have questions, complaints or requests regarding your information, you can contact us as described below.
or by mail at:
Meta Platforms, Inc.
ATTN: Privacy Operations
1 Meta Way
Menlo Park, CA 94025
Qualifications & exceptions
US rights depend on the separate Regional Privacy Notice, not supplied.
Not stated here
The contents of the United States Regional Privacy Notice.
Use & Processing · Company practice
Personalization: automated processing of your and others' data to tailor content, ads and suggestions across Meta
In the section setting out why and how information is processed by category, Meta explains personalization: its systems automatically process information collected and stored about you and others to assess your interests and preferences and provide personalized experiences on and across the Meta Company Products in accordance with its terms. This is how it personalizes features and content such as Facebook Feed, Instagram Feed, AI at Meta and Stories, personalizes the ads people see, and makes suggestions such as people you may know, groups or events, or topics to follow, on and off its Products. Its ads system prioritizes which ad to show based on the audience advertisers want to reach, then matches the ad to people who might be interested; linked explanations are not supplied.
Supporting quotations
The categories of information we use, and why and how information is processed, are set out below:
Personalizing Meta Products
Why and how we process your information:
Personalizing the Meta Products[86]: Our systems automatically process information we've collected and stored associated with you and others to assess and understand your interests and your preferences and provide you personalized experiences on and across the Meta Company Products in accordance with our terms. This is how we:
Personalize features and content (such as your
Personalize the ads people see, and
Make suggestions for you (such as people you may know, groups or events that you may be interested in or topics that you may want to follow) on and off our Products.
Our ads system prioritizes what ad to show you based on what audience advertisers want to reach. Then we match the ad to people who might be interested.
about how we choose the ads that you see.
Qualifications & exceptions
Personalization uses information about others as well as you.
Suggestions are made on and off Meta's Products.
Not stated here
The linked ad-selection explanation.
Use & Processing · Company practice
Personalization may draw on your activity, connections, device and partner data, depending on your circumstances
For personalization, the information categories Meta uses depend on your factual circumstances but could include your activity and information you provide (content you create, camera and voice content, content metadata, AI at Meta interactions and metadata, content you view and how, apps and features used, purchases and transactions, hashtags, and the time, frequency and duration of activities); friends, followers and other connections; app, browser and device information (device characteristics and software, what you are doing on the device, identifiers, device signals, device-settings data like GPS, location-related information, network information, performance reports and cookies); and information from partners, vendors and third parties. WhatsApp users are referred to a help article on what WhatsApp shares with Meta, not supplied.
Supporting quotations
The actual information we use depends on your factual circumstances, but could include any of the following:
Your activity and information you provide:
Content you create, like posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features
about content
Interactions with AI at Meta and related metadata. For example, information you or others exchange with AI at Meta like content and messages
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make
Hashtags you use
The time, frequency and duration of your activities on our Products
Friends, followers and other connections
App, browser and device information:
Information from partners, vendors and third parties
about what information is shared with Meta.
Qualifications & exceptions
The actual information used depends on your factual circumstances.
Not stated here
What WhatsApp shares with Meta; the linked article is not supplied.
Use & Processing · Company practice
Device categories used for personalization: characteristics, activity, identifiers, signals, location, network, cookies
The app, browser and device categories listed for personalization are device characteristics and software; what you are doing on your device, such as whether the app is in the foreground or your mouse is moving, which can help tell humans from bots; identifiers that tell your device apart; device signals; information shared through device settings like GPS location; location-related information; information about the network you connect to; reports about product performance on your device; and information from cookies and similar technologies.
Supporting quotations
characteristics and device software
What you’re doing on your device, like whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users’
Device signals
Information you’ve shared through your device settings (like GPS location)
Location-related information
Information about the network you connect your device to
Reports about our products’ performance on your device
Information from cookies and similar technologies
Linking & Identification · Company practice
Adding WhatsApp to an Accounts Center links your Meta accounts and shares your information with WhatsApp
If you decide to add a WhatsApp account to an Accounts Center with other accounts on Meta Company Products, Meta processes your information to associate your Meta Company Product accounts with your WhatsApp account in the same Accounts Center and to share your information with WhatsApp. The categories used could include your activity and information you provide, friends, followers and other connections, and app, browser and device information; the list covers information from Meta, and what WhatsApp shares with Meta is in a WhatsApp Help Center article not supplied.
Supporting quotations
Associating your accounts
Why and how we process your information:
If you decide to add a WhatsApp account to an Accounts Center with other accounts on Meta Company Products:
To associate your accounts on Meta Company Products with your WhatsApp account in the same Accounts Center and share your information with WhatsApp.
The actual information we use depends on your factual circumstances, but could include any of the following:
Note: the list below is about information from Meta. For information that WhatsApp shares with Meta see the
Your activity and information you provide
Friends, followers and other connections
App, browser and device information
Qualifications & exceptions
Applies only if you choose to add a WhatsApp account to an Accounts Center.
Not stated here
What WhatsApp shares with Meta.
Use & Processing · Company practice
Providing the Products involves collecting, storing, sharing, profiling, reviewing and curating, including human review
Meta describes providing and improving the Meta Products as including collecting, storing and, where relevant, sharing, profiling, reviewing and curating information, and in some instances manual (human) reviewing as well as automated processing, for purposes listed in the next packet, beginning with creating and maintaining your account and profile.
Supporting quotations
Providing and improving Meta Products
Why and how we process your information:
Providing and improving our Meta Products: The provision of the Meta Products includes collecting, storing, and, where relevant, sharing, profiling, reviewing and curating, and in some instances not only automated processing but also manual (human) reviewing, to:
Qualifications & exceptions
Human review applies in some instances.
Use & Processing · Company practice
Providing Products: accounts, partner sign-in, sharing, messaging and calls, ads, AI content, analytics, payments, fixes
Providing and improving the Meta Products covers processing to create and maintain your account and profile; connect your Meta account, including public profile information, to an integrated partner to sign in or share; facilitate sharing of content and status; provide and curate features; provide messaging and voice and video calls; provide advertising products; understand and enable creation of text, audio, images and videos including through AI at Meta; undertake analytics; facilitate purchases and payments on Meta Pay or other Meta checkout; and check that Products work correctly. Meta also uses information to develop, research and test improvements: developing and improving products and features, building and testing new ones, getting feedback on ideas, and conducting surveys and research about what you like and what it can do better.
Supporting quotations
Create and maintain your account and profile,
Connect your Meta Products account, including your public profile information, to an integrated partner to sign in or share your information,
Facilitate the sharing of content and status,
Provide and curate features,
Provide messaging services, the ability to make voice and video calls and connect with others,
Provide advertising products,
Understand and enable creation of content like text, audio, images and videos, including through
Undertake analytics,
Facilitate your purchases and payments on Meta Pay or other Meta checkout experiences, and
See if our Products are working correctly, such as troubleshooting, and fixing it when it’s not working.
We also use information to develop, research and test improvements to Meta Products. We use information we have to:
Develop and improve products and features,
Build and test out new products and features to see if they work,
Get feedback on our ideas for products or features, and
Conduct surveys and other research about what you like about our Products and brands and on what we can do better for Meta Products and brands.
Use & Processing · Company practice
Providing Products may use activity, messages, public profile, truncated card data, selfies, connections and device data
For providing and improving the Products, the categories Meta may use, depending on your factual circumstances, include content you create; your public profile information (name, username and profile picture); camera, camera roll and voice content; messages you send and receive including content, and metadata about content and messages, both subject to applicable law; AI at Meta interactions and metadata; content you view and how; apps and features used; purchases and transactions including truncated credit card information; hashtags; time, frequency and duration of activities; your photo or video selfie if provided for account support; friends, followers and connections; app, browser and device information (characteristics and software, device activity, identifiers, signals, device-settings data, location, network including IP address, cookies); and information from partners, vendors and third parties.
Supporting quotations
The actual information we use depends on your factual circumstances, but could include any of the following:
Your activity and information you provide:
Content you create, like posts, comments or audio
Your public profile information (including your name, username and profile picture)
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features
Messages you send and receive, including their content, subject to applicable law
Metadata about content and messages, subject to applicable law
Interactions with AI at Meta and related metadata. For example, information you or others exchange with AI at Meta like content and messages
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make, including truncated credit card information
Hashtags you use
The time, frequency and duration of your activities on our Products
Your photo or video selfie if you provide it when you contact us for account support
Friends, followers and other connections
Information from partners, vendors and third parties
Qualifications & exceptions
Message content and metadata use is subject to applicable law.
Card information in this category is described as truncated.
Use & Processing · Company practice
Device categories for providing Products include identifiers, signals, settings, location, IP address and cookies
The app, browser and device categories for providing and improving the Products are device characteristics and software; what you are doing on your device, such as app foreground state or mouse movement used to tell humans from bots; identifiers; device signals; information shared through device settings; location-related information; network information including your IP address; and information from cookies and similar technologies.
Supporting quotations
App, browser and device information:
Device characteristics and device software
What you’re doing on your device, like whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users’
Device signals
Information you’ve shared through your device settings
Location-related information
Information about the network you connect your device to, including your IP address[90]
Information from cookies and similar technologies
Use & Processing · Company practice
Meta develops AI at Meta for its Products and for third parties using public content, AI interactions and partner data
Meta processes information to develop and improve AI at Meta for Meta Products and for third parties. The categories it may use, depending on your circumstances, are public content you or others create or share on Meta Products, such as posts, comments or audio; interactions with AI at Meta and related metadata, including content and messages you or others exchange with it; and information from partners, vendors and third parties. No opt-out is stated in this section.
Supporting quotations
Developing and improving AI at Meta
Why and how we process your information:
for Meta Products and for third parties.
The actual information we use depends on your factual circumstances, but could include any of the following:
Your activity and information you provide:
Public content you or others create or share, like posts, comments or audio on Meta Products
Interactions with AI at Meta and related metadata. For example, information you or others exchange with AI at Meta like content and messages.
Information from partners, vendors and third parties
Qualifications & exceptions
AI development serves third parties as well as Meta Products.
The listed inputs are public content, AI interactions and partner data; nonpublic content is not listed here.
Not stated here
Whether any control over AI training use is available; none is stated in this section.
Security & Safeguards · Company practice
Safety processing uses automated techniques and sometimes human review to verify, moderate, investigate and combat bias
Meta's Products are designed to research and help ensure the safety, integrity and security of its services and the people using them, on and off Meta Products. Meta processes information associated with you using automated techniques and, in some instances, manual human review to verify accounts and activity; find and address violations of its terms or policies, with some decisions reviewed by the Oversight Board; investigate suspicious activity; detect, prevent and combat harmful or unlawful behavior, including reviewing and sometimes removing reported content; and identify and combat disparities and racial bias against historically marginalized communities. The list continues in the next packet.
Supporting quotations
Promoting safety, integrity and security
Why and how we process your information:
Promoting safety, integrity and security on and across the Meta Products: The Meta Products are designed to research and help ensure the safety, integrity and security of those services and those people who enjoy them, on and off Meta Products. We process information we have associated with you and apply automated processing techniques and, in some instances, conduct manual (human) review to:
Verify accounts and activity,
Find and address violations of our terms or policies. In some cases, the decisions we make about violations are reviewed by the
Investigate suspicious activity,
Detect, prevent and combat harmful or unlawful behavior, such as to review and, in some cases, remove content reported to us,
Identify and combat disparities and racial bias against historically marginalized communities,
Qualifications & exceptions
Human review applies in some instances.
Oversight Board review applies in some cases.
Security & Safeguards · Company practice
Safety processing also protects life and health, fights spam, stops threats to staff and keeps Product integrity
The safety, integrity and security purposes continue: protecting the life, physical or mental health, well-being or integrity of users or others; detecting and preventing spam, other security matters and bad experiences; detecting and stopping threats to Meta's personnel and property; and maintaining the integrity of its Products. Security help pages are linked but not supplied.
Supporting quotations
Protect the life, physical or mental health, well-being or integrity of our users or others,
Detect and prevent spam, other security matters and other bad experiences,
Detect and stop threats to our personnel and property, and
Maintain the integrity of our Products.
For more information on safety, integrity and security generally on Meta Products, visit the
Security & Safeguards · Company practice
Safety processing may use content, messages, AI interactions, transactions, selfies, connections and device data
For safety, integrity and security, the categories Meta may use depending on your circumstances include content you create; camera and voice content; messages and their content and metadata about content and messages, both subject to applicable law; AI at Meta interactions and metadata; content you view and how; apps and features used; purchases and transactions including truncated credit card information; hashtags; time, frequency and duration of activities; your selfie if provided for account support; friends, followers and connections; app, browser and device information (characteristics and software, device activity, identifiers, signals, device-settings data, location, network including IP address, cookies); and information from partners, vendors and third parties.
Supporting quotations
The actual information we use depends on your factual circumstances, but could include any of the following:
Your activity and information you provide:
Content you create, like posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features
Messages you send and receive, including their content, subject to applicable law
Metadata about content and messages, subject to applicable law
and related metadata. For example, information you or others exchange with AI at Meta like content and messages
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make, including truncated credit card information
Hashtags you use
The time, frequency and duration of your activities on our Products
Your photo or video selfie if you provide it when you contact us for account support
Friends, followers and other connections
App, browser and device information:
Information from partners, vendors and third parties
Qualifications & exceptions
Message content and metadata use is subject to applicable law.
The device categories listed for safety processing are device characteristics and software; what you are doing on your device, such as foreground state or mouse movement used to tell humans from bots; identifiers; device signals; information shared through device settings; location-related information; network information including IP address; and cookies and similar technologies.
Supporting quotations
Device characteristics and device software
What you’re doing on your device, like whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users’
Device signals
Information you’ve shared through your device settings
Location-related information
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies
Use & Processing · Company practice
Meta uses your contact details to email or notify you about Products, issues, research and policies, and to reply
To communicate with you, Meta uses information you gave it, such as contact information on your profile, to send communications like email or in-product notices: it will contact you via email or in-product notifications about the Meta Products, product-related issues, research, or its terms and policies, and it uses contact information like your email address to respond when you contact it. The categories it may use include contact information on your profile and your communications with Meta, content you create, camera and voice content, and app, browser and device information including device characteristics and software, device activity, identifiers, signals, device-settings data, location, network including IP address, and cookies.
Supporting quotations
Communicating with you
Why and how we process your information:
To communicate with you: We use information you’ve given us (like contact information on your profile) to send you a communication, like an e-mail or in-product notice, for example:
We’ll contact you via email or in-product notifications in relation to the Meta Products, product-related issues, research or to let you know about our terms and policies.
We also use contact information like your email address to respond when you contact us.
The actual information we use depends on your factual circumstances, but could include any of the following:
Your activity and information you provide:
Contact information on your profile and your communications with us
Content you create, like posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features
App, browser and device information:
Device characteristics and device software
What you’re doing on your device, like whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users’
Device signals
Information you’ve shared through your device settings
Qualifications & exceptions
Marketing communications are governed by settings described elsewhere; this section covers product, issue, research and policy notices.
Use & Processing · Company practice
Communication processing also lists location, network and IP address, and cookies as device categories
The communication purpose's device categories conclude with location-related information, information about the network you connect to including your IP address, and information from cookies and similar technologies.
Supporting quotations
Location-related information
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies.
Sharing & Disclosure · Company practice
Cross-border transfers, including to and from the United States, support providing services and improving Products
Meta transfers, stores or processes your information across borders, including from and to the United States and other countries, sharing information globally across its offices and data centers and externally with partners, third parties and service providers. Because Meta is global, transfers are necessary to operate and provide the services described in the terms that apply to the Meta Products you use, including sharing and connecting with family and friends around the globe, and to fix, analyze and improve its Products.
Supporting quotations
Transferring, storing or processing your information globally
Why and how we process your information:
Transferring, storing or processing your information across borders, including from and to the United States and other countries: We share information we collect globally, both internally across our offices and data centers and externally with our partners[91], third parties[92] and service providers[93]. Because Meta is global, with users, partners, vendors and employees around the world, transfers are necessary:
To operate and provide the services described in the terms that apply to the Meta Product(s) you are using. This includes allowing you to share information and connect with your family and friends around the globe; and
To fix, analyze and improve our Products.
Sharing & Disclosure · Company practice
Global transfers may involve activity, metadata, AI interactions, transactions, selfies, connections and device data
For cross-border transfer, storage and processing, the categories Meta may use depending on your circumstances include content you create; camera and voice content; metadata about content and messages subject to applicable law; AI at Meta interactions and metadata; content viewed and how; apps and features used; purchases including truncated credit card information; hashtags; time, frequency and duration of activities; your selfie if provided for account support; friends, followers and connections; app, browser and device information (characteristics and software, device activity, identifiers, signals, settings data, location, network including IP address, cookies); and partner, vendor and third-party information. The transfer section of the Policy is cross-referenced.
Supporting quotations
For more information, see the "How do we transfer information?" section of the Meta Privacy Policy.
The actual information we use depends on your factual circumstances, but could include any of the following:
Your activity and information you provide:
Content you create, like posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features
Metadata about content and messages, subject to applicable law
and related metadata. For example, information you or others exchange with AI at Meta like content and messages
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make, including truncated credit card information
Hashtags you use
The time, frequency and duration of your activities on our Products
Your photo or video selfie if you provide it when you contact us for account support
Friends, followers and other connections
App, browser and device information:
Information from partners, vendors and third parties
Qualifications & exceptions
Metadata use is subject to applicable law.
Sharing & Disclosure · Company practice
Transfer device categories: characteristics, activity, identifiers, signals, settings, location, IP and cookies
The device categories listed for global transfers are device characteristics and software; what you are doing on your device, such as foreground state or mouse movement used to tell humans from bots; identifiers; device signals; device-settings data; location-related information; network information including IP address; and cookies and similar technologies.
Supporting quotations
Device characteristics and device software
What you’re doing on your device, like whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users’
Device signals
Information you’ve shared through your device settings
Location-related information
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies
Use & Processing · Company practice
Special-protection data you provide with explicit consent is used to share, personalize, improve and analyze
Meta processes information subject to special protections under applicable laws that you provide, so it can share it with those you choose, provide, personalize and improve its Products and undertake analytics; it will collect, store, publish and apply automated or sometimes manual human processing for these purposes. The category is any special-protection information you choose to provide, such as religious views, sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs or trade union membership, or as part of surveys you choose to join, and where you have given your explicit consent. Elsewhere the Policy states such information is not used to show you ads.
Supporting quotations
Processing information with special protections
Why and how we process your information:
Processing information subject to special protections under applicable laws that you provide so we can share it with those you choose, to provide, personalize and improve our Products and to undertake analytics. We’ll collect, store, publish and apply automated, or sometimes manual (human), processing for these purposes.
The actual information we use depends on your factual circumstances, but could include any of the following:
Your activity and information you provide:
Any information with special protections that you choose to provide, such as your religious views, your sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs or trade union membership, or as part of surveys you choose to participate in, and where you have given your explicit consent
Qualifications & exceptions
Limited to information you choose to provide and where you have given explicit consent.
The use section states special-protection information is not used to show you ads.
Not stated here
Which laws define the special protections; depends on your jurisdiction.
Use & Processing · Company practice
Off-Meta activity from advertisers and partners personalizes ads on Meta and on sites using its ad services
Meta uses information that advertisers, businesses and other partners provide about activity off Meta Company Products that it has associated with you to personalize ads on its Products and on websites, apps and devices that use its advertising services. It receives this information whether or not you are logged in or have an account. The categories include information and content you provide, such as your name or email address, and information from partners, vendors and third parties. The Cookies Policy is referenced but not supplied.
Supporting quotations
Using information from third parties for personalizing ads
Why and how we process your information:
Receiving and using information from third parties to tailor the ads you see: We’ll use information that advertisers, businesses and other partners provide us about activity off Meta Company Products that we have associated with you to personalize ads that we show you on our Products, and on websites, apps and devices that use our advertising services. We receive this information whether or not you’re logged in or have an account on our Products.
The actual information we use depends on your factual circumstances, but could include any of the following:
Your activity and information you provide:
Information and content you provide, such as your name or email address
Information from partners, vendors and third parties
Qualifications & exceptions
Received whether or not you are logged in or have an account.
Use of off-Meta activity for ads is subject to your settings, as stated in the use section.
Not stated here
The Cookies Policy terms.
Sharing & Disclosure · Company practice
At your request Meta shares contact or profile data with advertisers or apps you log into
Meta shares your contact, profile or other information with third parties upon your request; the type of third party and categories shared depend on what you ask it to share. For example, it shares your email or other contact information or other information you choose when you direct it to share with an advertiser so they can contact you about a promoted product, and if you integrate other apps, games or websites with Meta Products and log in, it shares your information with that app, game or website to log you in. The categories include contact or profile information and content you create such as posts or comments.
Supporting quotations
Sharing information with third parties at your request
Why and how we process your information:
Sharing your contact, profile or other information with third parties upon your request: The type of third party and categories of information shared depend on the circumstances of what you ask us to share. For example:
We share your email (or other contact information) or other information you might choose when you direct us to share it with an advertiser so they can contact you with additional information about a promoted product, and
If you choose to integrate other apps, games or websites with Meta Products and log in, we’ll share your information with the app, game or website to log you in.
The actual information we use depends on your factual circumstances, but could include any of the following:
Your activity and information you provide:
Information such as your contact or profile information
Content you create, like posts or comments
Providing measurement, analytics and business services
Qualifications & exceptions
Triggered by your request or your choice to log in through an integration.
Use & Processing · Company practice
Measurement services: automated and some human processing of your and others' data for partner insight reports
To provide measurement, analytics and business services, Meta's systems automatically, and with some manual human processing, process information collected and stored about you and others. It uses this to provide insights and measurement reports to businesses, advertisers and other partners on the effectiveness and distribution of their or their clients' ads, content and services, the kinds of people seeing them and how they perform on and off Meta Products; and to provide aggregated user analytics and insights reports that help users, businesses, advertisers and partners understand audiences, the types of people who use their services and how people interact with their content, websites, apps and services.
Supporting quotations
Why and how we process your information:
Providing measurement, analytics and business services:
Our systems automatically, as well as with some manual (human) processing, process information we have collected and stored about you and others. We use this information to:
Provide insights and measurement reports to businesses, advertisers and other partners to help them measure the effectiveness and distribution of their or their clients’ ads, content and services, to understand the kinds of people who are seeing their content and ads, and how their content and ads are performing on and off Meta Products, and
Provide aggregated user analytics and insights reports that help users, businesses, advertisers and other partners better understand the audiences with whom they may want to connect, as well as the types of people who use their services and how people interact with their content, websites, apps and services.
Qualifications & exceptions
Analytics reports to partners are described as aggregated.
Use & Processing · Company practice
Measurement services may use content, AI interactions, viewed content, app use, purchases, hashtags, timing, connections
For measurement, analytics and business services, the activity categories Meta may use depending on your circumstances include content you create, camera and voice content, AI at Meta interactions and metadata, content viewed and how, apps and features used, purchases and transactions, hashtags, the time, frequency and duration of activities, and friends, followers and other connections.
Supporting quotations
The actual information we use depends on your factual circumstances, but could include any of the following:
Your activity and information you provide:
Content you create, like posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features
and related metadata. For example, information you or others exchange with AI at Meta like content and messages
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make
Hashtags you use
The time, frequency and duration of your activities on our Products
The device categories for measurement, analytics and business services are device characteristics and software; what you are doing on your device, such as foreground state or mouse movement used to tell humans from bots; identifiers; device signals; device-settings data; location-related information; network information including IP address; and cookies and similar technologies.
Supporting quotations
Device characteristics and device software
What you’re doing on your device, like whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users
Device signals
Information you’ve shared through your device settings
Location-related information
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies
Linking & Identification · Company practice
Meta shares across the Meta Companies to give a seamless, consistent cross-app experience
Meta shares information across the Meta Companies to provide a seamless, consistent and richer, innovative experience across the Meta Company Products, enabling cross-app interactions, sharing, viewing and engaging with content including posts and videos. The activity categories it may use include content you create, camera and voice content, metadata about content, AI at Meta interactions and metadata, content viewed and how, apps and features used, purchases, hashtags, timing of activities, and friends, followers and other connections.
Supporting quotations
Providing a seamless experience
Why and how we process your information:
Sharing of information across the Meta Companies:
To provide a seamless, consistent and richer, innovative experience across the Meta Company Products to enable cross app interactions, sharing, viewing and engaging with content, including posts and videos.
The actual information we use depends on your factual circumstances, but could include any of the following:
Your activity and information you provide:
Content you create, like posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features
Metadata about content
and related metadata. For example, information you or others exchange with AI at Meta like content and messages
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make
Hashtags you use
The time, frequency and duration of your activities on our Products
Friends, followers and other connections
Linking & Identification · Company practice
Seamless-experience device categories listed; WhatsApp users referred to a help article on what is shared with Meta
The device categories for the seamless-experience purpose are device characteristics and software; device activity such as foreground state or mouse movement used to tell humans from bots; identifiers; device signals; device-settings data; location-related information; network information including IP address; and cookies and similar technologies. WhatsApp users are referred to a WhatsApp help article about what information is shared with Meta, which is not supplied.
Supporting quotations
App, browser and device information:
Device characteristics and device software
What you’re doing on your device, like whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users'
Device signals
Information you’ve shared through your device settings
Location-related information
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies
about what information is shared with Meta.
Not stated here
What WhatsApp shares with Meta.
Use & Processing · Company practice
Business intelligence: Meta analyzes aggregate usage across Products to count people and businesses
For business intelligence and analytics, Meta processes information to understand, in aggregate, your usage of and across its Products and to accurately count people and businesses; the purpose continues in the next packet with validating related metrics for product direction and reporting obligations.
Supporting quotations
Business intelligence and analytics
Why and how we process your information:
Business intelligence and analytics:
To understand, in aggregate, your usage of and across our Products, to accurately count people and businesses; and
Qualifications & exceptions
Described as aggregate analysis.
Use & Processing · Company practice
Business intelligence validates metrics for product direction and shareholder reporting using broad data categories
Business intelligence and analytics also validate metrics directly related to aggregate usage, to inform and improve product direction and development and to adhere to shareholder and earnings reporting obligations. The activity categories Meta may use include content you create, camera and voice content, metadata about content and messages subject to applicable law, AI at Meta interactions and metadata, content viewed and how, apps and features used, purchases, hashtags, timing of activities, and friends, followers and other connections.
Supporting quotations
To validate metrics directly related to these, in order to inform and improve product direction and development and to adhere to (shareholder/earning) reporting obligations.
The actual information we use depends on your factual circumstances, but could include any of the following:
Your activity and information you provide:
Content you create, like posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features
Metadata about content and messages, subject to applicable law
and related metadata. For example, information you or others exchange with AI at Meta like content and messages
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make
Hashtags you use
The time, frequency and duration of your activities on our Products
Friends, followers and other connections
Qualifications & exceptions
Metadata use is subject to applicable law.
Use & Processing · Company practice
Business intelligence device and partner categories: identifiers, signals, location, IP, cookies, partner data
The device categories for business intelligence are device characteristics and software; device activity such as foreground state or mouse movement used to tell humans from bots; identifiers; device signals; device-settings data; location-related information; network information including IP address; and cookies and similar technologies; plus information from partners, vendors and third parties.
Supporting quotations
App, browser and device information:
Device characteristics and device software
What you’re doing on your device, like whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users'
Device signals
Information you’ve shared through your device settings
Location-related information
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies
Information from partners, vendors and third parties
Use & Processing · Company practice
On other apps, Meta Audience Network identifies you as a Meta user and tailors ads from your and others' data
When Meta shows you ads through Meta Audience Network on other apps, its systems automatically process the information collected and stored about you and others to identify you as a Meta Product user and tailor the ads you see. The activity categories it may use include information you provide, content you create, camera and voice content, metadata about content, AI at Meta interactions and metadata, content viewed and how, apps and features used, purchases, hashtags, timing of activities, and friends, followers and other connections.
Supporting quotations
Personalizing ads on Meta Audience Network
Why and how we process your information:
Identifying you as a Meta Product user and personalizing the ads we show you through
When we show you ads through Meta Audience Network when you visit other apps, our systems automatically process the information we have collected and stored about you and others to identify you as a Meta Product user and tailor the ads you see.
The actual information we use depends on your factual circumstances, but could include any of the following:
Your activity and information you provide:
Information you provide
Content you create, like posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features
Metadata about content
and related metadata. For example, information you or others exchange with AI at Meta like content and messages
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make
Hashtags you use
The time, frequency and duration of your activities on our Products
Qualifications & exceptions
Applies when you visit other apps showing Audience Network ads.
Not stated here
The Audience Network help page is linked but not supplied.
Use & Processing · Company practice
Audience Network personalization also uses connections and device data including identifiers, IP and cookies
For Audience Network ad personalization, Meta may also use friends, followers and other connections and app, browser and device information: device characteristics and software, device activity such as foreground state or mouse movement, identifiers, device signals, device-settings data, network information including IP address, and cookies and similar technologies.
Supporting quotations
Friends, followers and other connections
App, browser and device information:
Device characteristics and device software
What you’re doing on your device, like whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users'
Device signals
Information you’ve shared through your device settings
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies
Use & Processing · Company practice
Marketing communications depend on your settings and applicable law, using contact details and device identifiers
Depending on your settings and subject to applicable law, Meta will share marketing communications with you; it collects and stores your information and uses it to send marketing communications such as email, subject to applicable laws. The categories used are information and content you provide, including contact information like your email address, and device identifiers.
Supporting quotations
Providing marketing communications
Why and how we process your information:
Providing marketing communications to you:
Depending on your settings and subject to applicable law, we’ll share marketing communications with you.
We’ll collect and store your information and use it to send marketing communications to you, like an email, subject to applicable laws.
The actual information we use depends on your factual circumstances, but could include any of the following:
Your activity and information you provide:
Information and content you provide, including your contact information like email address
App, browser and device information:
Device identifiers
Qualifications & exceptions
Depends on your settings and applicable law.
Use & Processing · Context
Research and innovation for social good is a stated processing purpose
Meta lists research and innovation for social good as a processing purpose; its description of surveys and research on social welfare, technology, public interest and health continues in the next packet.
Supporting quotations
Undertaking research and innovation for social good
Why and how we process your information:
Research and innovate for social good:
Use & Processing · Company practice
Social-good research uses surveys, collaborator data, aggregation and human review, and may share information
Meta carries out surveys and uses information, including from researchers it collaborates with, to conduct and support research and innovation on general social welfare, technological advancement, public interest, health and well-being, for example analyzing migration patterns during crises to help relief organizations. It collects, stores, combines, analyzes and applies automatic processing such as aggregation as well as manual human review, and shares information as necessary for this research. It also supports research in artificial intelligence and machine learning; its research programs page is linked but not supplied.
Supporting quotations
We carry out surveys and use information (including from researchers we collaborate with) to conduct and support research and innovation on topics of general social welfare, technological advancement, public interest, health and well-being.
For example, we analyze information that we have about migration patterns during crises. This helps relief organizations get aid to the right places.
We collect, store, combine, analyze and apply automatic processing techniques like aggregation of information as well as manual (human) review, and share information, as necessary to research and innovate for social good in this way.
We support research in areas like artificial intelligence and machine learning.
about our research programs.
Qualifications & exceptions
Sharing for research is described as 'as necessary' for the stated purpose.
Use & Processing · Company practice
Social-good research may use content, metadata, AI interactions, viewed content, app use, purchases, timing, connections
For social-good research, the activity categories Meta may use depending on your circumstances include content you create, camera and voice content, metadata about content and messages subject to applicable law, AI at Meta interactions and metadata, content viewed and how, apps and features used, purchases, hashtags, timing of activities, and friends, followers and other connections.
Supporting quotations
The actual information we use depends on your factual circumstances, but could include any of the following:
Your activity and information you provide:
Content you create, like posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features
Metadata about content and messages, subject to applicable law
and related metadata. For example, information you or others exchange with AI at Meta like content and messages
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make
Hashtags you use
The time, frequency and duration of your activities on our Products
Friends, followers and other connections
Qualifications & exceptions
Metadata use is subject to applicable law.
Use & Processing · Company practice
Social-good research device and partner categories: identifiers, signals, location, IP, cookies, partner data
The device categories for social-good research are device characteristics and software; device activity such as foreground state or mouse movement used to tell humans from bots; identifiers; device signals; device-settings data; location-related information; network information including IP address; and cookies and similar technologies; plus information from partners, vendors and third parties.
Supporting quotations
App, browser and device information:
Device characteristics and device software
What you’re doing on your device, like whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users’
Device signals
Information you’ve shared through your device settings
Location-related information
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies
Information from partners, vendors and third parties
Use & Processing · Company practice
Meta sometimes anonymizes your on- and off-Product activity and uses the result to provide and improve Products and ads
In some cases Meta anonymizes information associated with you, such as your activity on and off its Products, and uses the resulting information for example to provide and improve Meta Products, including ads. The activity categories it may anonymize include content you create, camera and voice content, metadata about content, AI at Meta interactions and metadata, content viewed and how, apps and features used, purchases, hashtags, timing of activities, and friends, followers and other connections.
Supporting quotations
Anonymizing your information
Why and how we process your information:
In some cases, we anonymize information we have associated with you, such as your activity on and off our Products, and use the resulting information, for example, to provide and improve our Meta Products, including ads.
The actual information we use depends on your factual circumstances, but could include any of the following:
Your activity and information you provide:
Content you create, like posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features
Metadata about content
and related metadata. For example, information you or others exchange with AI at Meta like content and messages
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make
Hashtags you use
The time, frequency and duration of your activities on our Products
Friends, followers and other connections
Qualifications & exceptions
Anonymization happens in some cases, not for all information.
The device categories for anonymization are device characteristics and software; device activity such as foreground state or mouse movement used to tell humans from bots; identifiers; device signals; device-settings data; location-related information; network information including IP address; and cookies and similar technologies; plus information from partners, vendors and third parties.
Supporting quotations
App, browser and device information:
Device characteristics and device software
What you’re doing on your device, like whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users’
Device signals
Information you’ve shared through your device settings
Location-related information
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies
Information from partners, vendors and third parties
Legal Rights & Agreement Rules · Context
Sharing with others including law enforcement to respond to legal requests is a stated processing purpose
Meta lists sharing information with others, including law enforcement and to respond to legal requests, as a processing purpose, referring to the Policy's legal requests section for when it shares with law enforcement and others; the categories continue in the next packet.
Supporting quotations
Sharing information with others including law enforcement to respond to legal requests
Why and how we process your information:
Sharing information with others, including law enforcement and to respond to legal requests.
Legal Rights & Agreement Rules · Company practice
Legal-request sharing depends on circumstances; voluntary responses typically give limited contact and login data
The categories Meta accesses, preserves, uses and shares for legal purposes depend on the specific circumstances; responses to legal requests where Meta is not compelled by law will typically include limited information such as contact details and login information. The processing depends on the purpose, which could be responding to legal requests from third parties such as civil litigants, law enforcement and other government authorities; complying with applicable law or legitimate legal purposes; or promoting the safety, security and integrity of Meta Companies, Meta Products, users, employees, property and the public. The Policy's legal requests section is cross-referenced.
Supporting quotations
section of the Meta Privacy Policy for more for information on when we share information with law enforcement and others.
The categories of information we access, preserve, use and share depend on the specific circumstances. For example, responses to legal requests where not compelled by law will typically include limited information (such as contact details and login information).
However, the information we process will depend on the purposes, which could include the following:
In response to legal requests from third parties such as civil litigants, law enforcement and other government authorities
To comply with applicable law or legitimate legal purposes
To promote the safety, security and integrity of Meta Companies, Meta Products, users, employees, property and the public
Learn more about how we promote safety, security and integrity.
Qualifications & exceptions
Uncompelled responses are described as typically limited to contact details and login information.
For legal-request and safety sharing, the activity categories Meta may use depending on circumstances include content you create, camera and voice content, metadata about content subject to applicable law, AI at Meta interactions and metadata, content viewed and how, apps and features used, purchases, hashtags, your selfie if provided for account support, and friends, followers and other connections.
Supporting quotations
The actual information we use depends on your factual circumstances, but could include any of the following:
Your activity and information you provide:
Content you create, like posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features
Metadata about content, subject to applicable law
and related metadata. For example, information you or others exchange with AI at Meta like content and messages
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make
Hashtags you use
Your photo or video selfie if you provide it when you contact us for account support
Friends, followers and other connections
Qualifications & exceptions
Metadata use is subject to applicable law.
Legal Rights & Agreement Rules · Company practice
Legal-purpose device and partner categories: identifiers, signals, location, IP, cookies, partner data
The device categories for legal-request and safety sharing are device characteristics and software; device activity such as foreground state or mouse movement used to tell humans from bots; identifiers; device signals; device-settings data; location-related information; network information including IP address; and cookies and similar technologies; plus information from partners, vendors and third parties.
Supporting quotations
App, browser and device information:
Device characteristics and device software
What you’re doing on your device, like whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users’
Device signals
Information you’ve shared through your device settings
Location-related information
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies
Information from partners, vendors and third parties
Legal Rights & Agreement Rules · Company practice
When legally obliged, such as by a valid search warrant, Meta shares only the information necessary to comply
Where Meta is under an obligation to disclose information, for example on a valid legal request such as a search warrant, it will access, preserve and/or share your information with regulators, law enforcement or others. How information is processed depends on the circumstances; the categories depend on each mandatory request or obligation, and Meta says only the information necessary to comply with the relevant legal obligation will be shared or processed. For civil matters this typically includes limited information such as contact details and login information. A linked guide on operational guidelines for law enforcement is not supplied.
Supporting quotations
Processing information when required by law
Why and how we process your information:
For processing information when the law requires it: Where we are under an obligation to disclose information such as, for example, if we receive a valid legal request for certain information such as a search warrant, we will access, preserve and/or share your information with regulators, law enforcement or others.
The way in which the information will be processed depends on the specific circumstances.
The actual information we use depends on your factual circumstances, but could include any of the following:
The categories of information depend on the specific circumstances of each mandatory request or obligation. Only the information necessary to comply with the relevant legal obligation will be shared or otherwise processed. For example, for civil matters, this will typically include limited information (such as contact details and login information). However, depending on the circumstances it could include the following:
Qualifications & exceptions
Limited to information necessary to comply with the specific legal obligation.
Civil matters typically involve only contact details and login information.
Not stated here
The law enforcement guidelines page is linked but not supplied.
Legal Rights & Agreement Rules · Company practice
Mandatory disclosures could reach content, messages, metadata, AI interactions, purchases and selfies
Depending on the circumstances of a mandatory request, the activity categories that could be processed include content you create, camera and voice content, messages you send and receive including their content and metadata about content and messages (both subject to applicable law), AI at Meta interactions and metadata, content viewed and how, apps and features used, purchases including truncated credit card information, hashtags, timing of activities, and your selfie if provided for account support. The list continues with connections and device data in the next packet.
Supporting quotations
Your activity and information you provide:
Content you create, like posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features
Messages you send and receive, including their content, subject to applicable law
Metadata about content and messages, subject to applicable law
and related metadata. For example, information you or others exchange with AI at Meta like content and messages
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make, including truncated credit card information
Hashtags you use
The time, frequency and duration of your activities on our Products
Your photo or video selfie if you provide it when you contact us for account support
Qualifications & exceptions
Message content and metadata are subject to applicable law.
Legal Rights & Agreement Rules · Company practice
Mandatory disclosures may also cover connections, device data, identifiers, location, IP, cookies, partner data
For processing required by law, the remaining categories that could be processed depending on the circumstances are friends, followers and other connections; app, browser and device information (device characteristics and software, device activity such as foreground state or mouse movement, identifiers, device signals, device-settings data, location-related information, network information including IP address, and cookies and similar technologies); and information from partners, vendors and third parties.
Supporting quotations
Friends, followers and other connections
App, browser and device information:
Device characteristics and device software
What you’re doing on your device, like whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users’
Device signals
Information you’ve shared through your device settings
Location-related information
Information about the network you connect your device to, including your IP address
Information from cookies and similar technologies
Information from partners, vendors and third parties
Qualifications & exceptions
Only information necessary to comply with the specific obligation is shared, as the previous packet states.
Inference & Profiling · Company practice
Ads system predicts your interests, matches advertiser audiences and ranks ads by machine learning
Meta's ads system uses your information to determine the ad interests most relevant to you, predicting them from the information it has including choices made in Ad preferences. Advertisers specify the audience they want, such as age, gender, location or interests. The system automatically reviews all potential ads where you might fit the advertiser's audience and decides which to show based on things like whether it best achieves the advertiser's goal and relevance to you, using algorithms and machine learning to order ads by factors such as ad quality, the advertiser's desired audience and budget, and how likely Meta thinks you are to react based on your activity on Meta Products. This process chooses the ad shown on Meta Company Products. A linked help page is not supplied.
Supporting quotations
Our ads system works in the following way:
We use your information to determine the ad interests most relevant to you. We try to predict your ad interests based on the information we have, including any choices you've made in Ad preferences.
Advertisers tell us which audience they want to reach based on who they think will be most interested. This can include things like age, gender, location where advertisers want to show their ad or interests, such as women, based in Dublin, who like golf.
We review the potential ads that we could show you to identify the most relevant ones. Our ads system automatically reviews all the potential ads where you might fit the audience that advertisers want to reach. For example, you may see potential ads because you match the age range and interest category. We determine which ones to show you based on things like whether it best achieves the advertiser’s goal and is most relevant to you. To do this, we use algorithms and machine learning to order the ads we may show you. We use different factors such as the ad quality, the advertiser's desired audience and budget. We also consider how likely we think it is that you will react to the ad based on things like your activity on Meta Products.
All of this information helps us show you the most relevant ads. When you see an ad on Meta Company Products, we use this process to choose the most relevant ad to show you.
Qualifications & exceptions
Ad preferences choices feed the interest predictions.
Legal Rights & Agreement Rules · Context
Closing footnotes repeat Products, Metadata, Device, IP address, Partner, Third party and Service provider definitions
The final footnotes repeat the definitions used throughout: Products are the Meta Products provided by Meta Platforms, Inc.; metadata is information about content (such as photo location or file creation date) and about messages (such as type and send time); devices include computers, phones, hardware, connected TVs, Meta Quest and other web-connected devices; an IP address is the unique number assigned to a device so it can communicate over the internet; a Partner uses or integrates Meta's Products to advertise, market or support products and services; a Third party is not part of the Meta Companies; and a Service provider provides services to Meta or its users on Meta's behalf, such as investigating suspicious activity and customer support.
Supporting quotations
This Policy describes the information we, Meta Platforms, Inc., process to provide
Information about the content itself, like the location where a photo was taken or the date a file was created
Information about the message itself, like the type of message or the date and time it was sent
Devices include computers, phones, hardware, connected TVs, Meta Quest and other web-connected devices.
Stands for "internet protocol address." It’s a unique number assigned to a device, like a phone or computer, that allows it to communicate over the internet.
your device needs an IP address to receive information on the internet.
A person, business, organization or body using or integrating our Products to advertise, market or support their products and services
A person, business, organization or body that is not part of the Meta Companies
A person, business, organization or body that provides services to Meta or to our users on behalf of Meta. For example, our service providers do things like investigate suspicious activity and provide customer support.