The policy uses 'cookies' for more than browser cookies. It covers small pieces of text that store and receive identifiers and other information on computers, phones and other devices, and also other technologies used for similar purposes: data stored on your browser or device, identifiers associated with your device, and other software.
Supporting quotations
Cookies are small pieces of text used to store information on web browsers. Cookies are used to store and receive identifiers and other information on computers, phones and other devices. Other technologies, including data that we store on your web browser or device, identifiers associated with your device and other software, are used for similar purposes. In this policy, we refer to all of these technologies as “cookies”.
Qualifications & exceptions
Every later statement about 'cookies' in this policy includes these similar technologies, not only browser cookies.
Data Access & Collection · Company practice
When Meta uses cookies, including on other companies' sites
Meta says it uses cookies if you have a Facebook or Instagram account, use the Meta Products (including its website and apps), or visit other websites and apps that use the Meta Products (including the Like button). The stated purpose is to let Meta offer the Meta Products and to understand the information it receives about you, including your use of other websites and apps, whether or not you are registered or logged in. Later sections confirm this reaches other companies' sites and apps: Meta uses cookies and receives information when you visit them, without further action from you, whether or not you have an account or are logged in, and business partners may also share information from cookies set in their own website domains.
Supporting quotations
We use cookies if you have a Facebook or Instagram account, use the [Meta Products](https://www.facebook.com/help/1561485474074139), including our website and apps, or visit other websites and apps that use the Meta Products (including the Like button). Cookies enable Meta to offer the Meta Products to you and to understand the information that we receive about you, including information about your use of other websites and apps, whether or not you are registered or logged in.
Meta uses cookies and receives information when you visit those sites and apps, including [device information](https://www.facebook.com/privacy/policy?subpage=1.subpage.3-AppBrowserAndDevice&entry_point=POLICY_SECTION%3A2_where) and information about your activity, without any further action from you. This occurs whether or not you have a Facebook or Instagram account or are logged in.
Our business partners may also choose to share information with Meta from cookies set in their own websites' domains, whether or not you have a Facebook or Instagram account or are logged in. Specifically, cookies named _fbc or _fbp may be set on the domain of the business partner whose site you're visiting.
Third-party websites and apps
Where do we use cookies?
Qualifications & exceptions
The reach depends on the other company using the Meta Products on its site or app; the policy does not say which companies do.
For partner-domain cookies, the policy says business partners 'may choose' to share the information.
Not stated here
What 'Meta Products' covers is defined on a linked help page that this source does not supply.
Legal Rights & Agreement Rules · Context
Privacy Policy governs data collected through cookies
This policy explains how Meta uses cookies and the choices you have. Except as this policy otherwise states, the Privacy Policy applies to Meta's processing of the data it collects through cookies, so what Meta does with that data after collection is governed mainly by the Privacy Policy rather than here.
Supporting quotations
This policy explains how we use cookies and the choices you have. Except as otherwise stated in this policy, the [Privacy Policy](https://www.facebook.com/privacy/policy) will apply to our processing of the data that we collect via cookies.
Qualifications & exceptions
The Privacy Policy applies 'except as otherwise stated in this policy'.
Not stated here
The Privacy Policy is a linked document that this source does not supply; its terms are not described here.
Legal Rights & Agreement Rules · Context
Effective date of this Cookie Policy
The policy states it is effective December 12, 2023.
Supporting quotations
Effective December 12, 2023
Use & Processing · Company practice
Why Meta uses cookies: provide, protect and improve
Meta says cookies help it provide, protect and improve the Meta Products, for example by personalising content, tailoring and measuring ads, and providing a safer experience. It says it 'typically' uses cookies for the purposes listed in the sections that follow (authentication, security and integrity, advertising and measurement, site features, performance, analytics and research).
Supporting quotations
Cookies help us provide, protect and improve the Meta Products, such as by personalising content, tailoring and measuring ads, and providing a safer experience.
we typically use them for the following purposes:
Qualifications & exceptions
'Typically' signals the listed purposes are the usual ones; the policy does not call the list exhaustive.
Retention & Deletion · Company practice
Session and persistent cookies; cookie use can change
The cookies Meta uses include session cookies, which are deleted when you close your browser, and persistent cookies, which stay in your browser until they expire or you delete them. Meta also says the cookies it uses, and how it uses them, may change over time as it improves and updates the Meta Products.
Supporting quotations
The cookies that we use include session cookies, which are deleted when you close your browser, and persistent cookies, which stay in your browser until they expire or you delete them.
The cookies we use and how we use them[1] may change over time as we improve and update Meta Products
Qualifications & exceptions
Lifespans listed later in the cookie table are for the cookies named there; the policy says the cookie set and its uses can change.
Not stated here
The policy does not say how users are told when the cookies or their uses change.
Account & Service Control · Company practice
Authentication cookies keep you logged in
Meta uses cookies to verify your account and know when you are logged in, so it can make access easier and show the right experience and features. Examples: staying logged in as you move between Facebook Pages; remembering your browser so you do not have to keep logging in; and making it easier to log in to Facebook through third-party apps and websites. The 'c_user' and 'xs' cookies are used for this purpose and have a lifespan of 365 days.
Supporting quotations
We use cookies to verify your account and determine when you’re logged in so that we can make it easier for you to access the Meta Products and show you the appropriate experience and features.
We use cookies to keep you logged in as you navigate between Facebook Pages. Cookies also help us remember your browser so you don't have to keep logging in to Facebook and so you can more easily log in to Facebook via third-party apps and websites. For example, we use the "c_user" and "xs" cookies, including for this purpose, which have a lifespan of 365 days.
Security & Safeguards · Company practice
Security cookies protect accounts and enable recovery
Meta uses cookies to help keep your account, data and the Meta Products safe. Examples: identifying and applying extra security when someone may be trying to access an account without authorisation, for instance by rapidly guessing passwords; storing information that lets Meta recover your account if you forget your password; and requiring additional authentication if you tell Meta your account has been hacked. The 'sb' and 'dbln' cookies identify your browser securely. 'Datr' is a unique identifier for your browser that, among other things, helps protect from fraud, for example by helping identify trusted browsers where you have logged in before; it has a lifespan of 400 days.
Supporting quotations
We use cookies to help us keep your account
Cookies can help us identify and impose additional security measures when someone may be attempting to access a Facebook account without authorisation, for instance, by rapidly guessing different passwords. We also use cookies to store information that allows us to recover your account in the event that you forget your password or to require additional authentication if you tell us that your account has been hacked.
This includes, for example, our "sb" and "dbln" cookies, which enable us to identify your browser securely, as well as “datr." "Datr" is a unique identifier for your browser that, amongst other things, helps us protect you from fraud. For example, it helps us identify trusted browsers where you have logged in before. “Datr” has a lifespan of 400 days.
Qualifications & exceptions
'Datr' is described as a unique identifier for the browser, used 'amongst other things' for fraud protection, so fraud protection is not its only stated use.
Security & Safeguards · Company practice
Cookies used to combat spam, malware and policy violations
Meta uses cookies to combat activity that violates its policies or degrades its ability to provide the Meta Products. Examples: fighting spam and phishing by identifying computers used to create large numbers of fake accounts; detecting computers infected with malware and taking steps to prevent further harm; the 'csrf' cookie helps prevent cross-site request forgery attacks; and the 'datr' cookie helps identify browsers used by malicious actors and prevent cyber-security attacks such as a denial of service attack.
Supporting quotations
We also use cookies to combat activity
Cookies help us fight spam and phishing attacks by enabling us to identify computers that are used to create large numbers of fake Facebook accounts. We also use cookies to detect computers infected with malware and to take steps to prevent them from causing further harm.
Our "csrf" cookie, for example, helps us prevent cross-site request forgery attacks. The “datr” cookie also helps us to identify the browsers used by malicious actors and to prevent cyber-security attacks, such as a denial of service attack that could prevent you from accessing the Meta Products.
Account & Service Control · Company practice
Cookies help prevent underage sign-ups
Meta says cookies also help it prevent underage people from registering for Facebook accounts.
Supporting quotations
Cookies also help us prevent underage people from registering for Facebook accounts.
Not stated here
The policy does not explain how cookies are used for this, what information they use, or what happens when a browser is flagged.
Use & Processing · Company practice
Ad delivery and recommendations, including from off-Meta activity
Meta uses cookies to help show ads and to make recommendations for businesses and organisations to people who may be interested in what they promote. Examples: helping deliver ads to people who previously visited a business's website, purchased its products or used its apps, and recommending products and services based on that activity; and limiting how many times you see the same ad. The 'fr' cookie is used to deliver, measure and improve the relevancy of ads, with a lifespan of 90 days. Cookies are placed and read on other companies' sites and apps that use the Meta Products, without further action from you, whether or not you have an account or are logged in. For people with a Facebook account, Meta also uses data advertisers and partners provide about their activity off Meta Company Products to show better ads, and says they can control whether that data is used for ads in their ad settings.
Supporting quotations
We use cookies to help us show ads
Cookies allow us to help deliver ads to people who have previously visited a business’s website, purchased its products or used its apps and to recommend products and services based on that activity. Cookies also allow us to limit the number of times that you see an ad so you don’t see the same ad over and over again. For example, the "fr" cookie is used to deliver, measure and improve the relevancy of ads, with a lifespan of 90 days.
Meta uses cookies and receives information when you visit those sites and apps, including [device information](https://www.facebook.com/privacy/policy?subpage=1.subpage.3-AppBrowserAndDevice&entry_point=POLICY_SECTION%3A2_where) and information about your activity, without any further action from you. This occurs whether or not you have a Facebook or Instagram account or are logged in.
If you have a Facebook account
To show you better ads, we use data that advertisers and other partners provide us about your activity off Meta Company Products, including websites and apps. You can control whether we use this data to show you ads in your [ad settings]
Qualifications & exceptions
The ad-settings control is listed for people with a Facebook account; Instagram account holders have a parallel control in a separate list.
The cookie table adds that the 'fr' cookie is used 'depending on your choices'.
Not stated here
The ad settings page is a linked page that this source does not supply, so what the control changes is not described here.
Whether the control stops cookies being set or read, or only stops use of the data for ads, is not stated.
Use & Processing · Company practice
Ad measurement and the _fbp cookie
Meta uses cookies to help measure the performance of ad campaigns for businesses that use the Meta Products: counting the number of times an ad is shown, calculating its cost, and measuring how often people do things, such as make a purchase following an ad impression. The '_fbp' cookie identifies browsers for providing advertising and site analytics services and has a lifespan of 90 days. Business partners may also share information with Meta from cookies set in their own websites' domains, and cookies named _fbc or _fbp may be set on the partner's domain.
Supporting quotations
We also use cookies to help measure the performance
We use cookies to count the number of times that an ad is shown and to calculate the cost of those ads. We also use cookies to measure how often people do things, such as make a purchase following an ad impression. For example, the "_fbp" cookie identifies browsers for the purposes of providing advertising and site analytics services and has a lifespan of 90 days.
Our business partners may also choose to share information with Meta from cookies set in their own websites' domains, whether or not you have a Facebook or Instagram account or are logged in. Specifically, cookies named _fbc or _fbp may be set on the domain of the business partner whose site you're visiting.
Qualifications & exceptions
For cookies set on a partner's domain, the policy says they are not accessible by Meta when you are on a different site; the sharing is described as the partner's choice.
Linking & Identification · Company practice
Ads and measurement across browsers and devices
Meta says cookies help it serve and measure ads across the different browsers and devices used by the same person. Example: using cookies to avoid showing you the same ad over and over on your different devices.
Supporting quotations
Cookies help us serve and measure ads across different browsers and devices used by the same person.
We can use cookies to prevent you from seeing the same ad over and over again across the different devices that you use.
Not stated here
The policy does not say how browsers and devices are recognised as belonging to the same person.
Inference & Profiling · Company practice
Insights about people who use Meta Products and ads
Meta says cookies allow it to provide insights about the people who use the Meta Products and about the people who interact with the ads, websites and apps of advertisers and businesses that use the Meta Products. Example: helping businesses understand the kinds of people who like their Facebook Page or use their apps, so they can provide more relevant content and develop features likely to interest customers.
Supporting quotations
Cookies also allow us to provide insights
We use cookies to help businesses understand the kinds of people who like their Facebook Page or use their apps so that they can provide more relevant content and develop features that are likely to be interesting to their customers.
Not stated here
The policy does not say what level of detail the insights have or whether individuals can be identified from them.
Use & Processing · User right or choice
The 'oo' cookie and ad controls
Meta uses cookies, such as its 'oo' cookie (lifespan 400 days), to help you opt out of seeing ads from Meta based on your activity on third-party websites. The control section adds that Meta uses cookies to help personalise and improve content and services, provide a safer experience and show relevant ads on and off Meta Products, and that you can control how it uses data to show ads and more using the tools described there.
Supporting quotations
We also use cookies, such as our "oo" cookie, which has a lifespan of 400 days, to help you opt out of seeing ads from Meta based on your activity on third-party websites.
You can control how we use data to show you ads and more by using the tools described below.
Qualifications & exceptions
The opt-out is stored in a cookie, so clearing or blocking cookies may affect it; the policy separately warns that tools restricting its cookie use may interfere with its controls.
Not stated here
The 'Learn more' page about ad choices is linked but not supplied here.
Use & Processing · Company practice
Cookies for site features and services
Meta uses cookies to enable the functionality that helps it provide the Meta Products. Cookies help store preferences, know when you have seen or interacted with content, and provide customised content and experiences.
Supporting quotations
We use cookies to enable the functionality
Cookies help us store preferences, know when you’ve seen or interacted with Meta Products’ content and provide you with customised content and experiences.
Site features and services
Qualifications & exceptions
Specific examples are in the following card for this section.
Use & Processing · Company practice
Examples of site-feature cookies: suggestions, Page switching, Messenger
Examples Meta gives for cookies that support site features: making suggestions to you and others and customising content on third-party sites that integrate Meta's social plugins; letting a Facebook Page administrator switch between posting as their personal account and as the Page; and using the 'presence' cookie, described here as session-based, to support Messenger chat windows.
Supporting quotations
For instance, cookies allow us to make suggestions to you and others, and to customise content on third-party sites that integrate our social plugins. If you are a Facebook Page administrator, cookies allow you to switch between posting from your personal Facebook account and the Facebook Page. We use cookies such as the session-based "presence" cookie to support your use of Messenger chat windows.
We use cookies to enable the functionality
Site features and services
Qualifications & exceptions
The social-plugin example reaches third-party sites that integrate Meta's plugins.
Not stated here
The text here calls 'presence' session-based, while the cookie table lists a 30 day lifespan for it; the policy does not reconcile the two.
Cross-references
contrast (model-proposed): Cookie presence: Messenger chat windows, 30 days — contrast: The site-features section calls the 'presence' cookie session-based, while the cookie table lists a 30 day lifespan for 'presence'. The policy does not reconcile the two descriptions, so the lifespan is uncertain.
Use & Processing · Company practice
Cookies store language and locale preferences
Meta uses cookies to help provide content relevant to your locale. Example: information stored in a cookie on your browser or device so you see the site in your preferred language.
Supporting quotations
We also use cookies to help provide you with content relevant to your locale.
We store information in a cookie that is placed on your browser or device so that you will see the site in your preferred language.
Use & Processing · Company practice
Performance cookies: traffic routing, load speed and screen rendering
Meta uses cookies to provide the best experience it can. Examples: helping route traffic between servers, understanding how quickly Meta Products load for different people, recording your screen and window ratio and dimensions and whether you have enabled high-contrast mode so sites and apps render correctly. The 'dpr' and 'wd' cookies each have a lifespan of 7 days and are used for purposes including delivering an optimal experience for the device's screen.
Supporting quotations
We use cookies to provide you with the best experience possible.
Cookies help us route traffic between servers and understand how quickly Meta Products load for different people. Cookies also help us record the ratio and dimensions of your screen and windows and know whether you’ve enabled high-contrast mode, so that we can render our sites and apps correctly. For example, we set the "dpr" and "wd" cookies, each with a lifespan of 7 days, for purposes including to deliver an optimal experience for your device’s screen.
Qualifications & exceptions
'dpr' and 'wd' are used 'for purposes including' screen optimisation, so that is not stated as their only purpose.
Use & Processing · Company practice
Analytics and research cookies
Meta uses cookies to better understand how people use the Meta Products so it can improve them. Examples: understanding how people use the Facebook service, analysing which parts of its Products people find most useful and engaging, and identifying features that could be improved.
Supporting quotations
We use cookies to better understand how people use the Meta Products so that we can improve them.
Cookies can help us understand how people use the Facebook service, analyse which parts of our Products people find most useful and engaging, and identify features that could be improved.
Sharing & Disclosure · Company practice
Partner-domain cookies (_fbc, _fbp) on third-party sites
Meta's business partners may choose to share information with Meta from cookies set in the partners' own website domains, whether or not you have a Facebook or Instagram account or are logged in. Cookies named _fbc or _fbp may be set on the domain of the partner site you are visiting. Meta says that, unlike cookies on Meta's own domains, these cookies are not accessible by Meta when you are on a site other than the one where they were set, including Meta's own domains. It says they serve the same purposes as cookies in Meta's own domain: to personalise content (including ads), measure ads, produce analytics and provide a safer experience.
Supporting quotations
Our business partners may also choose to share information with Meta from cookies set in their own websites' domains, whether or not you have a Facebook or Instagram account or are logged in. Specifically, cookies named _fbc or _fbp may be set on the domain of the business partner whose site you're visiting. Unlike cookies that are set on Meta's own domains, these cookies aren’t accessible by Meta when you're on a site other than the one on which they were set, including when you are on one of our domains. They serve the same purposes as cookies set in Meta's own domain, which are to personalise content (including ads), measure ads, produce analytics and provide a safer experience, as set out in this Cookies Policy.
Third-party websites and apps
Qualifications & exceptions
Sharing from these cookies is described as the partner's choice ('may also choose').
Not stated here
The policy does not say what information partners share from these cookies.
Retention & Deletion · Context
The cookie table lists common cookies, not necessarily all
The table that follows is introduced as cookies Meta commonly uses and the common purposes for which it uses them. Together with the statement that the cookies used and their uses may change, and that persistent cookies stay until they expire or you delete them, the table is a representative list with lifespans for the named cookies, not stated to be complete. Your browser may also let you choose whether cookies are set and delete them.
Supporting quotations
We've listed below cookies we commonly use and the common purposes for which we use these:
The cookies that we use include session cookies, which are deleted when you close your browser, and persistent cookies, which stay in your browser until they expire or you delete them.
your browser or device may offer settings that allow you to choose whether browser cookies are set and to delete them.
Qualifications & exceptions
Browser-setting controls are described as distinct from the controls Meta offers, and disabling cookies may stop parts of the Meta Products working properly.
Not stated here
The policy does not list any cookies beyond those in the table, nor say how many others exist.
Account & Service Control · Company practice
Cookies c_user and xs: authentication, 365 days
The 'c_user' and 'xs' cookies authenticate you and keep you logged in as you navigate between Facebook Pages; lifespan 365 days.
Supporting quotations
c_user; xs
We use these cookies to authenticate you and keep you logged in as you navigate between Facebook Pages.
365 days
Security & Safeguards · Company practice
Cookies sb and dbln: secure browser identification, 400 days
The 'sb' and 'dbln' cookies help identify your browser securely; lifespan 400 days. Elsewhere Meta gives account-protection and recovery uses for them.
Supporting quotations
sb; dbln
These cookies help us to identify your browser securely.
400 days
"sb" and "dbln" cookies, which enable us to identify your browser securely
Security & Safeguards · Company practice
Cookie datr: browser identifier for fraud and attack protection, 400 days
The 'datr' cookie is a unique identifier for your browser that, among other things, helps protect against fraud and helps identify browsers used by malicious actors and prevent cyber-security attacks; lifespan 400 days. Elsewhere Meta says it helps identify trusted browsers where you have logged in before.
Supporting quotations
datr
This is a unique identifier for your browser that, among other things, helps us protect you from fraud. This cookie also helps us to identify browsers used by malicious actors and to prevent cyber-security attacks.
400 days
is a unique identifier for your browser that, amongst other things, helps us protect you from fraud. For example, it helps us identify trusted browsers where you have logged in before. “Datr” has a lifespan of 400 days.
Security, site and product integrity
Qualifications & exceptions
'Among other things' means fraud and attack protection are examples of its use, not its only stated uses.
Security & Safeguards · Company practice
Cookie csrf: account security, session lifespan
The 'csrf' cookie helps keep your account secure; its lifespan is listed as 'Session', meaning it lasts for the browser session. Elsewhere Meta says it helps prevent cross-site request forgery attacks.
Supporting quotations
csrf
This cookie helps us to keep your account secure.
Session
Use & Processing · Company practice
Cookie fr: ad delivery and measurement, 90 days
The 'fr' cookie is used, depending on your choices, to deliver, measure and improve the relevancy of ads; lifespan 90 days.
Supporting quotations
fr
Depending on your choices, this cookie is used to deliver, measure and improve the relevancy of ads.
90 days
For example, the "fr" cookie is used to deliver, measure and improve the relevancy of ads, with a lifespan of 90 days.
Advertising, recommendations, insights and measurement
Qualifications & exceptions
The table qualifies this use with 'Depending on your choices'; the policy does not say which choices change it.
Not stated here
Which user choices switch off this cookie's ad use is not stated in the table.
Cross-references
qualifies (model-proposed): Ad delivery and recommendations, including from off-Meta activity — qualifies: The cookie table says the 'fr' cookie is used for ads 'Depending on your choices', which qualifies the general statement that the 'fr' cookie is used to deliver, measure and improve ad relevancy.
Use & Processing · Company practice
Cookies _fbp and _fbc: ad and site analytics identifiers, 90 days
The '_fbp' and '_fbc' cookies identify browsers for businesses using the Meta Products, for providing advertising and site analytics services; lifespan 90 days.
Supporting quotations
_fbp; _fbc
These cookies identify browsers for businesses using our Meta Products for the purposes of providing advertising and site analytics services.
90 days
Qualifications & exceptions
The 'Third-party websites and apps' passage says these cookies may be set on a partner's own domain.
Use & Processing · Company practice
Cookie oo: stores advertising preferences, 400 days
The 'oo' cookie helps store your advertising preferences; lifespan 400 days.
Supporting quotations
oo
This cookie helps store your advertising preferences.
400 days
Use & Processing · Company practice
Cookie presence: Messenger chat windows, 30 days
The 'presence' cookie supports your use of Messenger chat windows; lifespan 30 days. The site-features section calls it 'session-based'.
Supporting quotations
presence
This cookie supports your use of Messenger chat windows.
30 days
Not stated here
The table's 30 day lifespan and the earlier 'session-based' description are not reconciled by the policy.
Use & Processing · Company practice
Cookies dpr and wd: screen optimisation, 7 days
The 'dpr' and 'wd' cookies help deliver an optimal experience for your device's screen; lifespan 7 days.
Supporting quotations
dpr; wd
These cookies help deliver an optimal experience for your device’s screen.
7 days
Data Access & Collection · Company practice
Where Meta places and reads cookies
Meta says it may place cookies on your computer or device and receive information stored in cookies when you use or visit: the Meta Products; products provided by other members of the Meta Companies; and websites and apps provided by other companies that use the Meta Products.
Supporting quotations
We may place cookies on your computer or device and receive information stored in cookies when you use or visit:
The [Meta Products](https://www.facebook.com/help/1561485474074139?ref=cookies&entry_point=POLICY_SECTION%3A2_where);
Products provided by other members of the [Meta Companies](https://www.facebook.com/help/111814505650678?ref=cookies&entry_point=POLICY_SECTION%3A2_where); and
Websites and apps provided by other companies that use the Meta Products, including companies that incorporate Meta technologies into their websites and apps.
Qualifications & exceptions
'May' describes what Meta may do; the list is the stated set of places.
Not stated here
'Meta Products' and 'Meta Companies' are defined on linked help pages that this source does not supply.
Data Access & Collection · Company practice
Cookies and information collected on other companies' sites and apps
On websites and apps of other companies that use the Meta Products, including companies that incorporate Meta technologies, Meta uses cookies and receives information when you visit, including device information and information about your activity, without any further action from you. This occurs whether or not you have a Facebook or Instagram account or are logged in.
Supporting quotations
Meta uses cookies and receives information when you visit those sites and apps, including [device information](https://www.facebook.com/privacy/policy?subpage=1.subpage.3-AppBrowserAndDevice&entry_point=POLICY_SECTION%3A2_where) and information about your activity, without any further action from you. This occurs whether or not you have a Facebook or Instagram account or are logged in.
Not stated here
What 'device information' includes is described in the Privacy Policy, which this source does not supply.
Sharing & Disclosure · Company practice
Other companies' cookies on the Meta Products
Meta says yes, other companies use cookies on the Meta Products: to provide advertising, measurement, marketing and analytics services to Meta, and to provide certain features and improve Meta's services for you. Examples: other companies' cookies help tailor ads off Meta Products, measure their performance and effectiveness and support marketing and analytics; and certain features on the Meta Products, such as certain maps, payment and security features, use cookies from other companies to function.
Supporting quotations
Yes, other companies use cookies on the Meta Products to provide advertising, measurement, marketing and analytics services to us, and to provide certain features and improve our services for you.
For example, other companies’ cookies help tailor ads off of Meta Products, measure their performance and effectiveness and support marketing and analytics. Certain features on the Meta Products use cookies from other companies to function, for example, certain maps, payment and security features.
Qualifications & exceptions
The 'certain features' examples (maps, payment, security) are examples, not a full list of features that rely on other companies' cookies.
Not stated here
The policy does not say which feature uses which company's cookies or what those companies do with the information.
Sharing & Disclosure · Context
Other companies' own cookie use; read their policies
Third-party companies also use cookies on their own sites and apps in connection with the Meta Products. To understand how those companies use cookies, Meta tells you to review their policies, so this policy does not describe their practices. Separately, Meta's business partners may choose to share information with Meta from cookies set in their own website domains.
Supporting quotations
Third party companies also use cookies on their own sites and apps in connection with the Meta Products. To understand how other companies use cookies, please review their policies.
Our business partners may also choose to share information with Meta from cookies set in their own websites' domains, whether or not you have a Facebook or Instagram account or are logged in.
Qualifications & exceptions
The partner-domain sharing is described as the partner's choice.
Not stated here
Those companies' own cookie policies are not supplied and are not described here.
Sharing & Disclosure · Context
List of Companies: partial, dated May 3, 2023
Meta lists the names and websites of 'some of' the companies that use cookies on the Facebook Services to provide services to Meta and to the businesses that advertise on Facebook. The list is marked 'Last update: May 3, 2023'.
Supporting quotations
Listed below are the names and websites of some of the companies that use cookies on the Facebook Services to provide services to us and the businesses that advertise on Facebook.
Last update: May 3, 2023
Qualifications & exceptions
The list is introduced as covering 'some of' the companies, so it is not a complete list.
Not stated here
'Facebook Services' is not defined in this document; it may mean the Meta Products or Facebook itself.
The list is dated May 3, 2023, earlier than the policy's December 12, 2023 effective date; the policy does not say whether the list was updated since.
Sharing & Disclosure · Context
Listed cookie companies, part 1 of 8: Ada to Giphy
Meta's List of Companies names these companies and domains, among the companies that use cookies on the Facebook Services to provide services to Meta and to businesses that advertise on Facebook: Ada (ada.support); Adobe (mktoresp.com); Akamai (akamaihd.net); Amazon Web Services (amazonaws.com); Amazon Web Services (cloudfront.net); Chili Piper (chilipiper.com); Clarabridge (engagor.com); Giphy (giphy.com).
Supporting quotations
Ada
ada.support
Adobe
mktoresp.com
Akamai
akamaihd.net
Amazon Web Services
amazonaws.com
Amazon Web Services
cloudfront.net
Chili Piper
chilipiper.com
Clarabridge
engagor.com
Giphy
giphy.com
Qualifications & exceptions
Each row pairs a company with a domain; a company with several domains appears in several rows.
The list says it names 'some of' the companies, so it is partial.
Not stated here
The list does not say what each company does, which cookies it sets, or what information it receives.
Sharing & Disclosure · Context
Listed cookie companies, part 2 of 8: Google to Google
Meta's List of Companies names these companies and domains, among the companies that use cookies on the Facebook Services to provide services to Meta and to businesses that advertise on Facebook: Google (doubleclick.net); Google (google-analytics.com); Google (google.com); Google (googleadservices.com); Google (googleapis.com); Google (googletagmanager.com); Google (gstatic.com); Google (youtube-nocookie.com).
Supporting quotations
Google
doubleclick.net
Google
google-analytics.com
Google
google.com
Google
googleadservices.com
Google
googleapis.com
Google
googletagmanager.com
Google
gstatic.com
Google
youtube-nocookie.com
Qualifications & exceptions
Each row pairs a company with a domain; a company with several domains appears in several rows.
The list says it names 'some of' the companies, so it is partial.
Not stated here
The list does not say what each company does, which cookies it sets, or what information it receives.
Sharing & Disclosure · Context
Listed cookie companies, part 3 of 8: Google to Mapbox
Meta's List of Companies names these companies and domains, among the companies that use cookies on the Facebook Services to provide services to Meta and to businesses that advertise on Facebook: Google (youtube.com); Google (ytimg.com); Hive Streaming (hivestreaming.com); Jio (jio.com); Linkedin (adsymptotic.com); Linkedin (licdn.com); Linkedin (linkedin.com); Mapbox (mapbox.com).
Supporting quotations
Google
youtube.com
Google
ytimg.com
Hive Streaming
hivestreaming.com
Jio
jio.com
Linkedin
adsymptotic.com
Linkedin
licdn.com
Linkedin
linkedin.com
Mapbox
mapbox.com
Qualifications & exceptions
Each row pairs a company with a domain; a company with several domains appears in several rows.
The list says it names 'some of' the companies, so it is partial.
Not stated here
The list does not say what each company does, which cookies it sets, or what information it receives.
Sharing & Disclosure · Context
Listed cookie companies, part 4 of 8: Maxar to Paypal
Meta's List of Companies names these companies and domains, among the companies that use cookies on the Facebook Services to provide services to Meta and to businesses that advertise on Facebook: Maxar (digitalglobe.com); Measurement Lab (measurement-lab.org); Measurement Lab (measurementlab.net); Microsoft (bing.com); Microsoft (office.net); Microsoft (virtualearth.net); OSM (openstreetmap.org); Paypal (paypal.com).
Supporting quotations
Maxar
digitalglobe.com
Measurement Lab
measurement-lab.org
Measurement Lab
measurementlab.net
Microsoft
bing.com
Microsoft
office.net
Microsoft
virtualearth.net
OSM
openstreetmap.org
Paypal
paypal.com
Qualifications & exceptions
Each row pairs a company with a domain; a company with several domains appears in several rows.
The list says it names 'some of' the companies, so it is partial.
Not stated here
The list does not say what each company does, which cookies it sets, or what information it receives.
Sharing & Disclosure · Context
Listed cookie companies, part 5 of 8: Pinterest to Stackla
Meta's List of Companies names these companies and domains, among the companies that use cookies on the Facebook Services to provide services to Meta and to businesses that advertise on Facebook: Pinterest (pinterest.com); Plaid (plaid.com); Plotly (plot.ly); Recruitics (recruitics.com); Reddit (reddit.com); Reddit (redditstatic.com); Salesforce (herokuapp.com); Stackla (stackla.com).
Supporting quotations
Pinterest
pinterest.com
Plaid
plaid.com
Plotly
plot.ly
Recruitics
recruitics.com
Reddit
reddit.com
Reddit
redditstatic.com
Salesforce
herokuapp.com
Stackla
stackla.com
Qualifications & exceptions
Each row pairs a company with a domain; a company with several domains appears in several rows.
The list says it names 'some of' the companies, so it is partial.
Not stated here
The list does not say what each company does, which cookies it sets, or what information it receives.
Sharing & Disclosure · Context
Listed cookie companies, part 6 of 8: Tealium to Topps Digital Services
Meta's List of Companies names these companies and domains, among the companies that use cookies on the Facebook Services to provide services to Meta and to businesses that advertise on Facebook: Tealium (tiqcdn.com); Tenor (tenor.co); Tenor (tenor.com); The Trade Desk (adsrvr.org); Topps Digital Services (gmgpulse.com).
Supporting quotations
Tealium
tiqcdn.com
Tenor
tenor.co
Tenor
tenor.com
The Trade Desk
adsrvr.org
Topps Digital Services
gmgpulse.com
Qualifications & exceptions
Each row pairs a company with a domain; a company with several domains appears in several rows.
The list says it names 'some of' the companies, so it is partial.
Not stated here
The list does not say what each company does, which cookies it sets, or what information it receives.
Sharing & Disclosure · Context
Listed cookie companies, part 7 of 8: Trusty Pay With My Bank to Twitter
Meta's List of Companies names these companies and domains, among the companies that use cookies on the Facebook Services to provide services to Meta and to businesses that advertise on Facebook: Trusty Pay With My Bank (paywithmybank.com); Twitter (ads-twitter.com); Twitter (t.co); Twitter (twimg.com); Twitter (twitter.com).
Supporting quotations
Trusty Pay With My Bank
paywithmybank.com
Twitter
ads-twitter.com
Twitter
t.co
Twitter
twimg.com
Twitter
twitter.com
Qualifications & exceptions
Each row pairs a company with a domain; a company with several domains appears in several rows.
The list says it names 'some of' the companies, so it is partial.
Not stated here
The list does not say what each company does, which cookies it sets, or what information it receives.
Sharing & Disclosure · Context
Listed cookie companies, part 8 of 8: V Rich App to Zendesk
Meta's List of Companies names these companies and domains, among the companies that use cookies on the Facebook Services to provide services to Meta and to businesses that advertise on Facebook: V Rich App (vrich619.com); Vidyard (vidyard.com); Visa (cardinalcommerce.com); Zendesk (smooch.io); Zendesk (zendesk.com).
Supporting quotations
V Rich App
vrich619.com
Vidyard
vidyard.com
Visa
cardinalcommerce.com
Zendesk
smooch.io
Zendesk
zendesk.com
Qualifications & exceptions
Each row pairs a company with a domain; a company with several domains appears in several rows.
The list says it names 'some of' the companies, so it is partial.
Not stated here
The list does not say what each company does, which cookies it sets, or what information it receives.
Use & Processing · User right or choice
Controls overview: tools for how Meta uses data to show ads
Meta says it uses cookies to help personalise and improve content and services, provide a safer experience and show useful and relevant ads on and off Meta Products. It says you can control how it uses data to show you ads and more using the tools described in this section, which are listed separately for people with a Facebook account, people with an Instagram account, and everyone. One of those tools is the 'oo' cookie, which Meta uses to help you opt out of its ads based on your activity on third-party websites.
Supporting quotations
How can you control your Information?
We use cookies to help personalise and improve content and services, provide a safer experience and to show you useful and relevant ads on and off Meta Products. You can control how we use data to show you ads and more by using the tools described below.
We also use cookies, such as our "oo" cookie, which has a lifespan of 400 days, to help you opt out of seeing ads from Meta based on your activity on third-party websites.
Meta uses cookies and receives information when you visit those sites and apps, including [device information](https://www.facebook.com/privacy/policy?subpage=1.subpage.3-AppBrowserAndDevice&entry_point=POLICY_SECTION%3A2_where) and information about your activity, without any further action from you. This occurs whether or not you have a Facebook or Instagram account or are logged in.
Qualifications & exceptions
The tools cover 'how we use data to show you ads and more'; the policy does not say they stop cookies from being set.
Not stated here
The tools sit on linked pages that this source does not supply.
Use & Processing · User right or choice
Facebook accounts: ad preferences
If you have a Facebook account, you can use your ad preferences to learn why you are seeing a particular ad and to control how Meta uses the information it collects to show you ads.
Supporting quotations
If you have a Facebook account
You can use your [ad preferences](https://accountscenter.facebook.com/ad_preferences?entry_point=POLICY_SUBPAGE%3Asubpage-4.1) to learn why you're seeing a particular ad and control how we use information that we collect to show you ads.
Not stated here
What the ad preferences page lets you change is on a linked page that this source does not supply.
Use & Processing · User right or choice
Facebook accounts: control of off-Meta activity data for ads
For Facebook account holders, Meta says it uses data that advertisers and other partners provide about your activity off Meta Company Products, including websites and apps, to show you better ads. You can control whether Meta uses this data to show you ads in your ad settings.
Supporting quotations
If you have a Facebook account
To show you better ads, we use data that advertisers and other partners provide us about your activity off Meta Company Products, including websites and apps. You can control whether we use this data to show you ads in your [ad settings](https://accountscenter.facebook.com/ad_preferences/ad_settings?entry_point=POLICY_SUBPAGE%3Asubpage-4.1).
Qualifications & exceptions
The control is whether the data is used to show you ads; the policy does not say the data stops being received.
Not stated here
What the ad settings page does is on a linked page that this source does not supply.
Use & Processing · User right or choice
Facebook accounts: Audience Network ads and ad settings
The Meta Audience Network is a way for advertisers to show you ads in apps and websites off the Meta Company Products. One way it shows relevant ads is by using your ad preferences to decide which ads you may like. Facebook account holders can control this in their ad settings.
Supporting quotations
If you have a Facebook account
The Meta Audience Network is a way for advertisers to show you ads in apps and websites off the [Meta Company Products](https://www.facebook.com/help/195227921252400?entry_point=POLICY_SUBPAGE%3Asubpage-4.1). One of the ways that Audience Network shows relevant ads is by using your ad preferences to determine which ads you may be interested in seeing. You can control this in your [ad settings](https://accountscenter.facebook.com/ad_preferences/ad_settings?entry_point=POLICY_SUBPAGE%3Asubpage-4.1).
Qualifications & exceptions
This item appears only in the Facebook-account list; the Instagram list does not mention Audience Network.
Not stated here
The Instagram list's silence on Audience Network does not show whether or how it applies to Instagram accounts.
Account & Service Control · User right or choice
Facebook accounts: see activity information from other businesses
Facebook account holders can access the activity information Meta receives from other businesses and organisations about their interactions with them by visiting the Export Your Information tool.
Supporting quotations
If you have a Facebook account
You can access the activity information we receive from other businesses and organizations about your interactions with them by visiting our [Export Your Information](https://www.facebook.com/help/212802592074644?entry_point=POLICY_SUBPAGE%3Asubpage-4.1) tool.
Not stated here
What the export tool contains or how long it takes is on a linked page that this source does not supply.
Use & Processing · User right or choice
Instagram accounts: ad preferences, ad settings and activity access
If you have an Instagram account, you can use your ad preferences to learn why you are seeing a particular ad and to control how Meta uses information it collects to show you ads. Meta also says it uses data that advertisers and partners provide about your activity off Meta Company Products to show better ads, and you can control whether it uses this data in your ad settings. You can also access the activity information Meta receives from other businesses and organisations about your interactions with them via the Export Your Information tool.
Supporting quotations
If you have an Instagram account
You can use your [ad preferences](https://lm.facebook.com/l.php?u=https%3A%2F%2Faccountscenter.instagram.com%2Fad_preferences%3Fentry_point%3DPOLICY_SUBPAGE%253Asubpage-4.2&h=AUBPQSFEFgW1S7du1_Sm_xBFkCHAB_zKVvHFxhh3SS89a-DRWJkpqxZoxrMmz7WoMDIu_hTwNfp9ELPo26oGFaZhQ1glUUmJCGV3wu5eUQ9lhy9DV8RKkCOGVe8nazCm3dzy3DGKgQ_v_9qG) to learn why you're seeing a particular ad and control how we use information that we collect to show you ads.
To show you better ads we use data that advertisers and other partners provide us about your activity off [Meta Company Products](https://www.facebook.com/help/195227921252400?entry_point=POLICY_SUBPAGE%3Asubpage-4.2), including websites and apps. You can control whether we use this data to show you ads in your [ad settings](https://lm.facebook.com/l.php?u=https%3A%2F%2Faccountscenter.instagram.com%2Fad_preferences%2Fad_settings%2F%3Fentry_point%3DPOLICY_SUBPAGE%253Asubpage-4.2&h=AUCbZlcljv3wT4Gcw7NDwf1_ke-82n7cfv3LeawbuPqxOY1EoASDPMYInoGA3RmMg_slpSMDd-2oUfsz3QqOa6LFeFzQ-PBlPo71NPw_-kDBT3qwaQk8qI3Yc8E2KDcFqOOqQckxzXeXHbA3).
You can access the activity information we receive from other businesses and organizations about your interactions with them by visiting our [Export Your Information](https://lm.facebook.com/l.php?u=https%3A%2F%2Fhelp.instagram.com%2F181231772500920%3Fentry_point%3DPOLICY_SUBPAGE%253Asubpage-4.2&h=AUAT9TeqsGD9jB81oq1tJ_6kepfrYyijLN7w4hH07xIJrjJsbtNWcG0-dZPxvWQcXxIdpkGsLaHYuu9gdF7Nw0PGEfqN0fB900fU3xie-bVE5JPU1AIUHneYYVPP309yqOJYPioLInXSZhYn) tool.
Qualifications & exceptions
The Instagram list does not include an Audience Network item.
Not stated here
The tools sit on linked pages that this source does not supply.
Use & Processing · User right or choice
Everyone: opt out of interest-based ads through ad alliances
Everyone, with or without an account, can opt out of seeing online interest-based ads from Meta and other participating companies through the Digital Advertising Alliance in the US, the Digital Advertising Alliance of Canada in Canada, or the European Interactive Digital Advertising Alliance in Europe. Meta warns that ad blockers and tools that restrict its cookie use may interfere with these controls.
Supporting quotations
Everyone
You can opt out of seeing online interest-based ads from Meta and other participating companies through the
Please note that ad blockers and tools that restrict our cookie use may interfere with these controls.
Qualifications & exceptions
The opt-out covers ads from Meta and other participating companies, by region: US, Canada, Europe.
Ad blockers and tools that restrict Meta's cookie use may interfere with these controls.
Not stated here
Those organisations' own opt-out tools are on linked sites that this source does not supply; what happens outside the US, Canada and Europe is not stated.
Sharing & Disclosure · Context
More about online advertising: outside resources
Meta says the advertising companies it works with generally use cookies and similar technologies as part of their services. To learn how advertisers generally use cookies and the choices they offer, it points to three resources: the Digital Advertising Alliance, the Digital Advertising Alliance of Canada and the European Interactive Digital Advertising Alliance.
Supporting quotations
More information about online advertising
The advertising companies we work with generally use cookies and similar technologies as part of their services. To learn more about how advertisers generally use cookies and the choices they offer, you can review the following resources:
Digital Advertising Alliance
Digital Advertising Alliance of Canada
European Interactive Digital Advertising Alliance
Not stated here
The linked resources are not supplied, so the advertisers' own practices and choices are not described here.
Retention & Deletion · User right or choice
Browser and device cookie settings are separate from Meta's controls
Your browser or device may offer settings that let you choose whether browser cookies are set and delete them. Meta says these controls vary by browser, that manufacturers may change both the settings they offer and how they work at any time, and that these controls are distinct from the controls Meta offers. It points to links for popular browsers, with additional information as of 23 June 2021.
Supporting quotations
Browser cookie controls
In addition, your browser or device may offer settings that allow you to choose whether browser cookies are set and to delete them. These controls vary by browser, and manufacturers may change both the settings they make available and how they work at any time. As of 23 June 2021, you may find additional information about the controls offered by popular browsers at the links below.
Please be aware that these controls are distinct from the controls that we offer you.
Qualifications & exceptions
The browser information is dated 'As of 23 June 2021', earlier than the policy's December 12, 2023 effective date.
These settings are provided by browsers and device makers, not by Meta.
Not stated here
The browser help pages are linked but not supplied, so what each browser lets you do is not described here.
Use & Processing · Restriction or exception
Blocking cookies can break parts of Meta Products and its ad controls
Meta says certain parts of the Meta Products may not work properly if you have disabled browser cookie use. Separately, in the 'Everyone' ad opt-out section, it says that ad blockers and tools that restrict its cookie use may interfere with the alliance opt-out controls.
Supporting quotations
Certain parts of the Meta Products may not work properly if you have disabled browser cookie use.
Please note that ad blockers and tools that restrict our cookie use may interfere with these controls.
Qualifications & exceptions
'May not work properly' is stated as a possibility for 'certain parts', not a list of affected features.
Not stated here
The policy does not say which parts of the Meta Products stop working.
Retention & Deletion · Procedure
Links to cookie help for popular browsers
Meta lists help links for managing cookies in Google Chrome, Internet Explorer, Firefox, Safari, Safari Mobile and Opera.
Supporting quotations
Google Chrome
Internet Explorer
Firefox
Safari
Safari Mobile
Opera
Qualifications & exceptions
The list is of popular browsers and is dated 'As of 23 June 2021' in the preceding text.
Not stated here
The linked pages are not supplied, so their instructions are not described here.