Meta uses data about your connections, choices and activity to personalize your experience
Meta says each user's Facebook experience is personalized, including posts, stories, events, ads and other content in Feed or video, Pages followed, and features such as Marketplace and search. To do so it uses data about the connections the user makes, the choices and settings the user selects, and what the user shares and does on and off its Products.
Supporting quotations
we use data about the connections you make, the choices and settings you select, and what you share and do on and off our Products - to personalize your experience.
from the posts, stories, events, ads, and other content you see in Facebook Feed or our video platform to the Facebook Pages you follow and other features you might use, such as Facebook Marketplace, and search.
Qualifications & exceptions
Data used includes activity both on and off Meta Products.
The listed features are examples ("such as").
Not stated here
What "off our Products" activity data Meta receives, and from whom, is not described in this section.
Use & Processing · Company practice
Meta uses data to suggest groups, events, Pages, shows and people
Meta says it helps users find and connect with people, groups, businesses and organizations across the Meta Products they use, and uses data to make suggestions for the user and for others, for example groups to join, events, Pages, shows and people the user may want to become friends with.
Supporting quotations
We help you find and connect with people, groups, businesses, organizations, and others that matter to you across the Meta Products you use. We use data to make suggestions for you and others - for example, groups to join, events to attend, Facebook Pages to follow or send a message to, shows to watch, and people you may want to become friends with.
Qualifications & exceptions
Suggestions are made both for the user and for others.
Examples are illustrative.
Not stated here
Which data is used for suggestions is not specified in this section.
Use & Processing · Company practice
Meta shows personalized ads and sponsored content; Section 2 gives the detail
Meta says it shows users personalized ads, offers and other sponsored or commercial content so they can discover content, products and services from businesses and organizations that use Facebook and other Meta Products. It refers to Section 2 for a fuller explanation, which says users agree to this by using the Products and that Meta uses personal data to personalize it.
Supporting quotations
We show you personalized ads, offers, and other sponsored or commercial content to help you discover content, products, and services that are offered by the many businesses and organizations that use Facebook and other Meta Products. Section 2 below explains this in more detail.
by using the Meta Products covered by these Terms, you agree that we can show you personalized ads and other commercial and sponsored content that businesses and organizations pay us to promote on and off
Qualifications & exceptions
Section 2 states that by using the Products covered by these Terms the user agrees to personalized ads and other commercial and sponsored content.
Section 2 says Meta uses personal data such as activity and interests for this.
Use & Processing · Context
Meta uses and develops AI, machine learning and automated systems for access and abuse detection
Meta says it uses and develops advanced technologies such as artificial intelligence, machine learning systems and augmented reality so people can use the Products safely regardless of physical ability or location. Examples given are technology that describes photos and videos for people with visual impairments, network technology for areas with limited internet access, and automated systems to detect and remove abusive and dangerous activity.
Supporting quotations
We use and develop advanced technologies - such as artificial intelligence, machine learning systems, and augmented reality - so that people can use our Products safely regardless of physical ability or geographic location.
And we develop automated systems to improve our ability to detect and remove abusive and dangerous activity that may harm our community and the integrity of our Products.
Qualifications & exceptions
Examples are illustrative.
Stated purposes are accessibility, connectivity and safety.
Not stated here
This section does not say what data trains or feeds these systems.
Use & Processing · Company practice
Meta researches user data and behavior to develop, test and improve Products
Meta says it does research to develop, test and improve its Products. This includes analyzing data it has about users, understanding how people use the Products, for example by running surveys and testing and troubleshooting new features. The Privacy Policy is said to explain how data is used to support this research.
Supporting quotations
We engage in research to develop, test, and improve our Products. This includes analyzing data we have about our users and understanding how people use our Products, for example by conducting surveys and testing and troubleshooting new features.
Qualifications & exceptions
Purpose is developing and improving services.
Examples (surveys, testing and troubleshooting) are illustrative.
Not stated here
The Privacy Policy that explains data use for research is not supplied in this source.
Use & Processing · Company practice
Content and data are moved and stored worldwide, including outside your country
Meta says that to operate its global services it needs to transfer, store and distribute content and data to its data centers, partners, service providers, vendors and systems around the world, including outside the user's country of residence. Meta calls this global infrastructure necessary and essential to provide the services, and says it may be owned, operated or controlled by Meta Platforms, Inc., Meta Platforms Ireland Limited, or its affiliates.
Supporting quotations
To operate our global services and enable you to connect with people around the world, we need to transfer, store and distribute content and data to our data centers, partners, service providers, vendors and systems around the world, including outside your country of residence.
The use of this global infrastructure is necessary and essential to provide our services. This infrastructure may be owned, operated, or controlled by Meta Platforms, Inc., Meta Platforms Ireland Limited, or its affiliates.
Qualifications & exceptions
Includes locations outside the user's country of residence.
Infrastructure may be owned, operated or controlled by Meta Platforms, Inc., Meta Platforms Ireland Limited or affiliates ("may").
Not stated here
The specific countries, safeguards or legal transfer mechanisms are not stated in this section.
Use & Processing · Company practice
Meta works with fact-checkers and may add notices to rated content
Meta says it works with independent fact-checkers in many jurisdictions to combat misinformation. When content has been rated by fact-checkers, Meta may add a notice to provide additional context.
Supporting quotations
We work with independent fact-checkers in many jurisdictions to combat misinformation. When content has been rated by fact-checkers, we may add a notice to provide additional context.
Qualifications & exceptions
Applies to content that fact-checkers have rated.
Notice is something Meta "may" add.
Fact-checking occurs in many jurisdictions, not necessarily all.
Not stated here
Whether a notice affects distribution or removal of the content is not stated in this sentence.
Use & Processing · Permission or license
If you download or use Meta software, you permit it to install updates
If the user downloads or uses Meta's software, the user gives Meta permission to download and install updates to the software where available.
Supporting quotations
If you download or use our software, you give us permission to download and install updates to the software where available.
Qualifications & exceptions
Applies where updates are available and the user downloads or uses the software.
Not stated here
The text does not say whether the user can decline or turn off updates.
Use & Processing · Context
Avatar Terms and Meta AI Terms apply if you use Avatars or generative AI features
The Avatar Terms apply to the use of Avatars and Avatar features, including purchases and acquisitions of Avatar clothing in the Avatar store. The Meta AI Terms govern use of Meta's generative AI products and features. Section 4.5 says that when a user uses Avatars or AI products and features, these terms also apply, in addition to these Terms.
Supporting quotations
These terms apply to the use of our Avatars and our Avatar features, including purchases and acquisitions of Avatar clothing in the Avatar store.
These terms govern use of our Generative AI products and features.
If you use Avatars, then the [Avatar Terms](https://www.facebook.com/legal/avatars_terms?entry_point=POLICY_SECTION%3Asection_4) also apply. If you use our AI products and features, the [Meta AI Terms](https://www.facebook.com/legal/ai-terms?entry_point=POLICY_SECTION%3Asection_4) also apply.
Qualifications & exceptions
Section 4.5 says these terms "also apply" for users of Avatars and AI products and features, and that supplemental terms govern in a conflict.
Not stated here
The text of the Avatar Terms and Meta AI Terms is not supplied, so how Meta handles data and content in generative AI features is not known from this source.