Privacy Policy

Flo · Official agreement

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Data Access & Collection · Company practice

Account details and inferred sex or gender

Flo collects data from you and other sources. Signup details include name, email, birth month and year, password, location, time zone and language; it may infer sex or gender from use. A first or preferred name is optional and declining it does not affect use. For receiving partners, Flo specifies name and email for the account and birth month/year to check age; gender may be inferred, and it says it collects no health data about that partner.

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We collect personal data about you when you use the Services. This can come directly from you or from other sources and third parties.
General information: When you sign up for our Services, we collect personal data like your name, email, birth month and year, password, location, time zone, and language. Based on how you use the Services, we may also infer your sex or gender.
You can also enter your first name or a preferred name. This is completely up to you and won’t impact your use of the Services if you choose not to provide it.
If you’re a partner receiving information, we will collect your name and email to set up your account with Flo. We’ll also ask for your month and year of birth to verify your age. While we don’t collect your gender directly, it may be inferred based on your App usage. No health data about you will be collected.

Data Access & Collection · User right or choice

You may log sensitive health and well-being details

You may enter weight, height, BMI, temperature, cycle details and symptoms associated with cycles, pregnancy, perimenopause or menopause. Pregnancy mode allows pregnancy tracking. Entries can also cover sex life, physical and mental health, water intake and sleep, including special-category data under UK GDPR.

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Well-being: When using our Services, you may enter personal data (including ‘special category data’ as defined in the UK GDPR) about yourself, such as your weight, height, BMI, body temperature, and menstrual cycle details. If you enable pregnancy mode, you can also input and track pregnancy-related information. You may log symptoms linked to your menstrual cycle, pregnancy, perimenopause, or menopause, as well as general health and well-being. This can include details about your sex life, physical and mental health, water intake, and sleep duration.

Data Access & Collection · Company practice

Flo may automatically collect device and accessibility information

When you use the services, Flo may automatically collect the device model, operating system and version, unique device identifiers, enabled accessibility features, operator/network information and storage or system-version information. Accessibility examples include display, hearing, physical and motor features.

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When you use the Services, we may automatically collect certain information:
Device information: device model; information about the operating system and its version; unique device identifiers; enabled device accessibility features (e.g., display features, hearing features, and physical and motor features); mobile operator and network information; device storage information or version of your device system.

Data Access & Collection · Restriction or exception

Location collection is approximate

Flo may collect an IP address for approximate location, country, time zone or mobile-provider information. It says it does not collect your exact location and limits location use to the purposes listed in the policy.

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Location information: IP address for an approximate location; country; time zone or information about your mobile service provider. We do not collect your exact location. We only use location details for the reasons listed below.

Data Access & Collection · Company practice

Usage and transaction data may be collected using cookies

Flo may collect use frequency, accessed services and features, engagement, and payment transaction information excluding full payment-card details. It may use cookies and similar technologies for this and other information. Its linked Cookie Policy is a separate document and is not supplied here.

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Data about your use of the Services, including: frequency of use; areas and features of the Services that you access or use; payment transaction information (excluding full payment card details) or engagement with features.
To collect this and other information, we may use cookies and other similar technologies.

Data Access & Collection · Company practice

Third parties may supply additional personal data

Flo may receive personal data from third parties to enhance existing data, personalise the experience, and support analytics and statistics. This provision does not identify every external source or every additional field.

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Data from external sources: We may receive your personal data from third parties. For example, they may provide additional information to enhance your existing data, personalise your experience, and support analytics and statistics.

Data Access & Collection · Company practice

Receiving partners provide account details but no health data

For a receiving partner’s account, Flo collects name and email and asks for birth month and year to verify age. It does not directly collect gender but may infer it from app use. Flo says it collects no health data about the receiving partner; this is distinct from the main member’s shared information.

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If you’re a partner receiving information, we will collect your name and email to set up your account with Flo. We’ll also ask for your month and year of birth to verify your age. While we don’t collect your gender directly, it may be inferred based on your App usage. No health data about you will be collected.