Optional health-service connections import activity and health data
With your permission, Flo can connect to services such as Apple HealthKit and Google Health Connect and automatically import health and activity data, including fitness, weight, height, BMI, calories, heart rate, steps, distance, temperature and sleep. It uses these data for activity insights, cycle predictions and app functionality; its processing table identifies consent for tailored app features. Imports also depend on those providers’ terms and privacy policies. A wearable provider may collect usage data for its own purposes; those external policies are not supplied.
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Third-party services (including wearables): With your permission, we can connect to third-party services like Apple HealthKit and Google Health Connect. This allows us to automatically import your health and activity data into the app, so you don’t have to log it yourself. The imported data may include fitness activities, weight, height, BMI, calories burned, heart rate, steps taken, distance traveled, body temperature, sleep patterns, and other activity details.
This information helps provide insights into your activities and improves our ability to predict your cycle. We process this data to enhance the App’s features and functionality.
Importing data is subject to the privacy policies and terms of Google Health Connect and Apple HealthKit. If you use a wearable device to connect to Flo, please review its terms and privacy policies as well. Your device provider may collect usage data for its own purposes, such as improving its services.
To support the App’s features, including tailored content, insights and materials in the App, we use the personal data you provide within the App; machine learning models for cycle predictions; the Services you choose to use (e.g. your selected mode) and the App features you interact with; information from connected third-party services (like Apple HealthKit and Google Health Connect); and certain information provided in onboarding questionnaires. Consent We use your cycle data to predict future cycles or ovulation, analyse your personal data to offer new features and Services, and suggest articles or materials (e.g., stories, Health Assistant, and Secret Chats) for you to read.
Not stated here
The linked Google Health Connect, Apple HealthKit and wearable-provider terms and privacy policies are not supplied; their detailed rules cannot be assessed here.
Linking & Identification · Company practice
AppsFlyer’s processor row includes onboarding, invitations and partner linking
Flo lists device model, language and operating-system information for AppsFlyer UK Ltd. Its purposes include website-to-app onboarding, inviting friends or partners, linking Flo for Partners accounts, optimising marketing and simplifying, tracking and improving influencer campaigns. The platform-specific provisions distinguish consent-based marketing from onboarding processing that cannot be opted out of.
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Promoting Flo and user experience functionality AppsFlyer UK Ltd AppsFlyer Privacy Policy Information about your device model, language and operating system. Enable linking for Website to App onboarding journey or invite a friend or partner to Flo, and To optimise marketing campaigns. To link accounts when using Flo for Partners and to simplify, track and improve influencers campaigns.
Please note, that we also use AppsFlyer for a separate functional purpose to help join up the onboarding process between the Website and App for some users. You cannot opt out of AppsFlyer’s processing of your personal data for this purpose.
Not stated here
The linked AppsFlyer policy is not supplied; this describes Flo’s stated purposes only.
Linking & Identification · User right or choice
Anonymous Mode reduces identity linkage without guaranteeing perfect security
Anonymous Mode is available to all Flo users and lets you use the app without linking email, name or other identifiers to your account and data. Flo says this prevents it and third parties from identifying you through that linkage, but qualifies the promise: security measures might be bypassed in rare cases. Unlinking reduces risk rather than guaranteeing that no identification is ever possible.
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Anonymous Mode lets you use Flo without linking your email, name, or other personal identifiers to your account.
Flo is the first female health app to add further privacy to your personal data by creating and providing Anonymous Mode. This feature is available to all Flo users and lets you use the app without linking your name, email address or technical identifiers to your data. This means we can’t identify you if you switch to Anonymous Mode and neither can any third parties.
Security: while Anonymous Mode minimises risks by unlinking personal data from health data, it’s important to note that in rare cases, security measures might be bypassed.
Not stated here
The linked Anonymous Mode FAQs are not supplied; further implementation details are unknown.
Linking & Identification · User right or choice
Anonymous Mode unlinks identifying details from health data
Flo says Anonymous Mode is available to all users and unlinks name, email and technical identifiers from data so Flo and third parties cannot identify you through that linkage. Its detailed section warns that security measures might rarely be bypassed. Switching moves some non-identifiable data to a new account and deletes access to the old account under the retention policy, including its legal-retention exceptions. Some features, such as wearable integration and certain messages, may be unavailable, and support may be unable to help with specific or technical issues because it cannot identify you. The linked FAQs are not supplied.
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Flo is the first female health app to add further privacy to your personal data by creating and providing Anonymous Mode. This feature is available to all Flo users and lets you use the app without linking your name, email address or technical identifiers to your data. This means we can’t identify you if you switch to Anonymous Mode and neither can any third parties.
Security: while Anonymous Mode minimises risks by unlinking personal data from health data, it’s important to note that in rare cases, security measures might be bypassed.
What happens with your old account: if you already have a Flo account, some non-identifiable data (like your cycle information) will be transferred to your new Anonymous Mode account. However, your old account with personal data will be deleted according to our retention policy and you will no longer have access to it.
Limitations of Anonymous Mode: in Anonymous Mode, some features of the App will not be available because they rely on personal data. These features may include:
integration with your wearable device; and
certain push notifications and emails.
Customer Support: when using Anonymous Mode, we cannot identify you. This means our customer support may not be able to assist with specific or technical questions. However, we will do our best to help where possible.
Limitations: Even after your account is deleted, we may need to retain certain personal data and other information. This is required or permitted by applicable law, like the GDPR, and may include situations like:
Linking & Identification · Company practice
AppsFlyer connects website signup to the app
For onboarding and user experience, Flo relies on legitimate interests to connect website and app data. If you sign up on the website, it uses AppsFlyer’s deeplinking service to recognise you as an existing member when you download the app. This is the onboarding purpose specified in the table. Flo expressly says users cannot opt out of AppsFlyer’s processing for this separate functional onboarding purpose.
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To enhance your user experience and connect data between the Website and App during the onboarding process.
Legitimate interest When you sign up for the Services on the Website, we use a third party deeplinking service, AppsFlyer, to help us identify you as an existing member when you download the App.
Please note, that we also use AppsFlyer for a separate functional purpose to help join up the onboarding process between the Website and App for some users. You cannot opt out of AppsFlyer’s processing of your personal data for this purpose.
Cross-references
contrast (model-proposed): Advertising measurement excludes health data and requires consent — contrast: AppsFlyer’s functional onboarding processing cannot be opted out of, whereas advertising measurement is consent-based. The purposes differ; this is a reviewed tension between mandatory functionality and optional promotion.