Third-party sharing is limited to this policy and excludes health data from marketing
Flo promises not to share personal data except as this policy specifies. For marketing, it may share non-health information with AppsFlyer and its partners, Firebase and TikTok Ad Manager with consent, to improve campaigns and encourage inactive users to return. It says health data is not shared with these platforms, which act as processors under Flo’s instructions and, for this marketing use, your consent.
Supporting quotations
We will not share your personal data with third parties except as specified within this Privacy Policy.
We do not share your health data with third parties for marketing purposes. With your consent, Flo may collect and share information with AppsFlyer and its partners, Firebase and TikTok Ad Manager. These are mobile app marketing and analytics platforms (not social media platforms) who help us improve our advertising campaigns, understand the performance of our campaigns and spread the word about Flo. They may also use information collected to remind you to revisit the App if you haven’t used it in a while.
Your health data is not shared with AppsFlyer, Firebase or TikTok Ad Manager. AppsFlyer, Firebase and Tiktok Ad Manager handle your personal data only with your consent and according to our instructions as a data processor.
Cross-references
contrast (model-proposed): Flo promises never to sell your data — contrast: The no-sale commitment coexists with consent-based sharing for specified marketing purposes that excludes health data; a promise not to sell is not a promise never to disclose.
Sharing & Disclosure · Permission or license
AppsFlyer advertising sharing is optional; onboarding processing is not
When you become a member and consent, Flo shares technical identifiers such as IP address and Android or Google advertising IDs, age group, subscription status and app launches with AppsFlyer and partners for promotion. iOS advertising-ID sharing requires allow-tracking consent. AppsFlyer analyses campaigns and may share with partners such as Pinterest, Google Ads, Apple Search Ads and Meta Audience to find you or similar audiences, including on social media. Health data is excluded. You can withdraw advertising-sharing consent in device or Flo settings, but cannot opt out of AppsFlyer’s separate functional processing joining website and app onboarding for some users.
Supporting quotations
When you become a Flo member and give your consent, we share the following personal data with AppsFlyer and its partners to promote the Services:
technical identifiers: IP address (which may also reveal general location information), Android ID (in Android devices), Google advertising ID, and other similar unique technical identifiers;
your age group;
your subscription status;
the fact that you launched the App; and
your advertising identifier if you provide your consent on the iOS ‘allow tracking’ settings.
Flo sends this personal data to AppsFlyer, which analyses it and provides us with insights on how to improve our promotional campaigns.
AppsFlyer may also share your personal data with its partners (e.g., Pinterest, Google Ads, Apple Search Ads, Meta Audience and others) to find you or people like you on various platforms, including social media. These partners use the information shared to help us achieve the purposes described above.
Withdrawing your consent: You can withdraw your consent to sharing your information with AppsFlyer anytime. You can do this by visiting your device settings or adjusting your consent preferences in the Flo App.
Please note, that we also use AppsFlyer for a separate functional purpose to help join up the onboarding process between the Website and App for some users. You cannot opt out of AppsFlyer’s processing of your personal data for this purpose.
Your health data is not shared with AppsFlyer, Firebase or TikTok Ad Manager. AppsFlyer, Firebase and Tiktok Ad Manager handle your personal data only with your consent and according to our instructions as a data processor.
Not stated here
The linked AppsFlyer site is not supplied; partner practices beyond this policy’s description cannot be assessed.
Sharing & Disclosure · Permission or license
Firebase links promotional data to Google services
With membership and consent, Flo shares technical identifiers, subscription status and app-use information with Firebase and connected Google services for promotion; advertising-ID sharing also depends on device consent. Health data is excluded. Firebase analyses campaigns, while linked services such as Google Ads, Analytics and Play use linked information for functionality, campaign measurement and targeted ads. The processor table also lists Android push notifications and experience improvements. You can withdraw sharing consent for this marketing subsection in device settings and separately turn off push notifications there.
Supporting quotations
When you become a Flo member and give your consent, we share the following personal data with Firebase and connected Google services partners to promote the Services:
technical identifiers: IP address (which may also reveal general location information), Android ID or Google advertising ID (in Android devices), IDFA (for iOS devices), and other similar unique technical identifiers;
your subscription status;
information about App usage, such as the fact that you launched the App; and
your advertising identifier if you provide your consent on the settings of your device.
Flo sends your personal data to Firebase, which analyses it and provides us reports and insights on how to optimise our promotional campaigns.
At the same time, your personal data is shared with linked services (e.g. Google Ads, Google Analytics, and Google Play). Linking this information helps us to enhance our app’s functionality, understand how well our marketing efforts are working, and allows us to create targeted campaigns to show you more relevant ads.
Withdrawing your consent: You can withdraw your consent or opt out from the sharing of your personal data with Firebase in accordance with this subsection anytime by adjusting your device settings. You can opt out of receiving push notifications by adjusting your settings on your device at any time.
Promoting Flo and user experience functionality Firebase (Google Cloud EMEA Ltd) Firebase Privacy and Security Information about your app usage, subscription status, and technical identifiers To optimise marketing campaigns. To send push notifications on Android devices. To enhance our app’s functionality. To understand how you use our Services and improve your experience.
Your health data is not shared with AppsFlyer, Firebase or TikTok Ad Manager. AppsFlyer, Firebase and Tiktok Ad Manager handle your personal data only with your consent and according to our instructions as a data processor.
Not stated here
Firebase’s linked privacy and security document is not supplied; its independent terms are not analyzed.
Sharing & Disclosure · Permission or license
TikTok Ad Manager opt-out requires restarting the app
With membership and consent, Flo shares technical identifiers, subscription plan, price and currency, and app-use information with TikTok Ad Manager to optimise campaigns; advertising identifiers also require device-settings consent. Health data is excluded. You can withdraw this sharing consent and turn off push notifications in device settings. Close and reopen Flo for device settings to stop TikTok Ad Manager sharing. To delete information already held by TikTok Ad Manager, the policy directs you to controls on TikTok’s platform.
Supporting quotations
When you become a Flo member and give your consent, we share the following personal data with TikTok Ad Manager to promote the Services:
technical identifiers: IP address (which may also reveal general location information), Google advertising ID (in Android devices), IDFA (for iOS devices), and other similar unique technical identifiers;
Information about your subscription, such as purchased plan, price and currency;
information about App usage, such as the fact that you launched the App; and
your advertising identifier if you provide your consent on the settings of your device.
Flo sends your personal data to TikTok Ad Manager, which analyses it and provides us reports and insights on how to optimise our promotional campaigns.
Withdrawing your consent: You can opt out of receiving push notifications by adjusting your settings on your device at any time. You can withdraw your consent or opt out from the sharing of your personal data with TikTok Ad Manager in accordance with this subsection anytime by adjusting your device settings. You will need to restart your app (close the app and reopen it) for the device settings to take effect and to stop Flo sharing your information with TikTok Ad Manager. Please note that if you want TikTok Ad Manager to delete your information, you can control this yourself on the TikTok platform
Your health data is not shared with AppsFlyer, Firebase or TikTok Ad Manager. AppsFlyer, Firebase and Tiktok Ad Manager handle your personal data only with your consent and according to our instructions as a data processor.
Not stated here
The linked TikTok Ad Manager information and TikTok privacy policy are not supplied; their detailed deletion or processing rules cannot be assessed.
Sharing & Disclosure · User right or choice
Stop TikTok sharing through device settings and an app restart
For TikTok Ad Manager’s promotional processing, you can withdraw consent or opt out in device settings at any time, then must close and reopen Flo for that change to stop sharing. Device settings also let you stop push notifications. Deleting information at TikTok Ad Manager is a separate step using TikTok’s platform controls.
Supporting quotations
Withdrawing your consent: You can opt out of receiving push notifications by adjusting your settings on your device at any time. You can withdraw your consent or opt out from the sharing of your personal data with TikTok Ad Manager in accordance with this subsection anytime by adjusting your device settings. You will need to restart your app (close the app and reopen it) for the device settings to take effect and to stop Flo sharing your information with TikTok Ad Manager. Please note that if you want TikTok Ad Manager to delete your information, you can control this yourself on the TikTok platform
Flo sends your personal data to TikTok Ad Manager, which analyses it and provides us reports and insights on how to optimise our promotional campaigns.
Not stated here
Linked TikTok materials are not supplied; their detailed deletion and processing rules are not determined here.
Sharing & Disclosure · User right or choice
iOS ATT tracking is optional and excludes health data
Flo may use Apple ATT to improve advertising. If you allow tracking, Apple asks about sharing the advertising ID and details such as age group, subscription status and app launch. Flo says it does not share health data for advertising. You can change ATT consent at any time in phone settings or Flo’s in-app consent settings.
Supporting quotations
In addition to AppsFlyer, for iOS devices, we may use Apple’s ATT tool to help us improve our advertising and help more people discover Flo’s Services. If you choose to allow tracking, Apple will ask whether you would like to share your device’s advertising ID (sometimes referred to as a IDFA), and details like your age group, subscription status and the fact you launched the Flo App. Please be aware, we do not share your health data with third parties for advertising purposes, and you can change your consent for ATT any time in your phone settings or Flo’s consent settings in the App.
Sharing & Disclosure · Company commitment
Flo uses processors and remains responsible for their actions
Processors handle personal data on Flo’s behalf to operate the services. Flo says it is responsible for their actions and uses data-processing agreements to require compliance with law and its instructions. Group-company processors include Flo Health Cyprus Ltd, Flo Health LTU UAB in Lithuania (its main EU establishment), and Flo Health NL. BV in the Netherlands.
Supporting quotations
Sometimes, we work with other companies to process your personal data on our behalf. We call these companies or service providers “processors.”
Processors are companies that help us operate our Services. We are responsible for any actions of these processors ensuring they follow the law and our instructions by entering into data processing agreements with them.
Flo’s team is spread across several countries. The following group companies within the Flo group act as processors:
Flo Health Cyprus Ltd (based in Cyprus);
Flo Health LTU UAB (based in Lithuania, our main EU establishment); and
Flo Health NL. BV (based in the Netherlands).
Sharing & Disclosure · Company practice
Infrastructure processors are listed for all personal data
Flo’s processor table lists all personal data for AWS storage, Cloudflare app security and content delivery, and Kibana/Elastic protection of members’ data. These are the purposes Flo assigns to those processors; the linked provider policies are not supplied.
Supporting quotations
Infrastructure and security Amazon Web Services, Inc. AWS Privacy Notice All personal data Storing all personal data when you use the App
Infrastructure and security Cloudflare, Inc. Cloudflare Privacy Policy All personal data Security of the App, content delivery
Infrastructure and security Kibana Inc. (Elastic N.V.) Elastic N.V. Privacy Statement All personal data To protect members’ data
Not stated here
The linked AWS, Cloudflare and Elastic privacy policies are not supplied; their own terms cannot be assessed.
Sharing & Disclosure · Company practice
Authentication and website hosting use different data scopes
Flo lists Auth0/Okta for authentication and authorisation using email, IP address and name. It lists Vercel for website performance and efficient delivery using personal data processed through the website. Neither row should be expanded to the all-personal-data scope used in other infrastructure rows.
Supporting quotations
Infrastructure and security Auth0, Inc. (Okta, Inc.) Okta Privacy and Cookie Policy Email address, IP address, and Name Authentication and authorization services
Infrastructure and security Vercel Inc. Vercel’s Privacy Policy Personal data processed via the Website To improve the Website’s performance and ensure efficient service delivery
Not stated here
The linked Okta and Vercel policies are not supplied; only Flo’s stated data and purposes are explained.
Sharing & Disclosure · Company practice
Communication and review providers receive specified contact or survey data
SendGrid/Twilio receives email addresses to send newsletters, surveys and notifications. Trustpilot receives email and a name or preferred nickname for service-review invitations. SurveyMonkey receives IP address, member ID and survey results for the review purpose listed by Flo.
Supporting quotations
Email communications SendGrid, Inc. (Twilio, Inc.) SendGrid Privacy Notice Email address To send you our newsletters, surveys and notifications
Email communications Trustpilot A/S Trustpilot Privacy Policy Email address, and Name (or a nickname if you prefer) To send and invite you to take part in Service reviews.
Email and in-App communications SurveyMonkey (Momentive Europe UC) SurveyMonkey Privacy Notice IP address, member ID, and Results of surveys To send and invite you to take part in Service reviews.
Not stated here
The linked SendGrid, Trustpilot and SurveyMonkey privacy documents are not supplied; their independent terms are not assessed.
Sharing & Disclosure · Company practice
Commercial offers exchange subscription and activity information, not health data
When you join through a commercial partner such as Wellhub, Flo may receive a customer ID or email to validate the subscription and may share limited event information back. Flo says it will never share health or other sensitive data with that commercial partner. In the Wellhub example, Wellhub sends its ID to Flo, and Flo confirms whether you have been active in the app. Partner privacy policies are separate; questions can go to dpo@flo.health.
Supporting quotations
Flo offers the Services to customers of selected commercial partners. These partnership offers involve limited sharing of personal data with Flo so that we know you have joined us via our commercial partner (like, Wellhub). Flo may receive information from the commercial partner to validate your subscription, which may include a customer ID or email address. Flo may share limited event information with the commercial partner, but Flo will never share any health data (or any other sensitive data) about you. If you join Flo via a commercial partner, please check their privacy policy for more information, or contact us at dpo@flo.health if you have any questions.
Example: Flo has partnered with Wellhub, a health and wellbeing platform. Flo is available to Wellhub’s members as a health and wellbeing service. If you sign up for Flo using your Wellhub subscription, a Wellhub ID is shared with Flo. After you sign up to Flo, Flo will confirm to Wellhub if you have been active in the App.
Not stated here
Commercial partners’ privacy policies are not supplied; their independent handling cannot be assessed.
Cross-references
contrast (model-proposed): Members over 18 control limited, read-only partner sharing — contrast: Commercial subscription partners are promised no health or sensitive data; a chosen personal partner can receive selected account information through Flo for Partners. The two kinds of partner have different scopes.
Sharing & Disclosure · Permission or license
De-identified research sharing is separate from consent for specific studies
Flo may aggregate, anonymise or de-identify personal data so it cannot identify you, then share it with third parties such as research institutions or use it for statistics. Examples include general age and demographics plus aggregated activity or symptom statistics for research, articles and scientific publications. To include you in a specific research study, Flo says it will ask for consent, which you can withdraw at dpo@flo.health.
Supporting quotations
We may aggregate, anonymise or de-identify your personal data so that it cannot be used to identify you. This personal data might be shared with third parties, like research institutions or used for statistical purposes. For example, we share general age and demographic information, along with aggregated statistics about activities or symptoms to identify patterns across and support scientific research. This helps us create articles, blog posts and scientific publications that advance research on female health.
If we want to include you in specific research studies, we will ask for your consent. You can withdraw your consent at any time by emailing us at dpo@flo.health.
Sharing & Disclosure · Restriction or exception
Community posts are visible to others and must not identify people
Secret Chats and guided groups let members share information, but posting personal data that directly identifies you or another person is prohibited. Posts are accessible to the Flo community and may be seen, disclosed or collected by others and used outside Flo’s control, including unauthorised contact. If you accidentally post personal data, email support@flo.health to request removal.
Supporting quotations
The App includes community areas like Secret Chats and guided groups where members with similar interests can share information and support each other.
Posting personal data that can directly identify you or others in such groups is not allowed and violates our rules, including the Secret Chats Rules. Any information you share in these community areas is accessible to the Flo community. Please think carefully before posting anything that could identify you in any public forum. Remember, what you post can be seen, disclosed, or collected by others and may be used in ways beyond our control, including contacting you for unauthorised purposes. If you accidentally post personal data and want it removed, email us at support@flo.health.
Not stated here
The linked Secret Chats Rules are not supplied; this card explains the restrictions stated in the Privacy Policy only.
Sharing & Disclosure · Permission or license
Limited legal, security and business events can permit preservation or disclosure
Flo may preserve or share some personal data in response to legal process as required by law, including national-security or law-enforcement needs; when necessary for service integrity or member security consistently with law; to assert rights or defend claims; at the data provider’s request or authorisation; or during acquisition, transfer or reorganisation. For security it may also delete some data, such as resetting a password to prevent unauthorised access. Depending on the circumstances it may rely on legitimate interests or legal obligations for these activities.
Supporting quotations
We may also preserve or share some of your personal data in the following limited circumstances:
in response to subpoenas, court orders, or legal processes, as required by applicable law (including to meet national security or law enforcement needs);
when necessary to maintain the security and integrity of the Services or to protect any member’s security, consistent with applicable laws. In such cases, we may also delete some of your personal data (e.g., by resetting your password to prevent unauthorised access);
to assert legal rights or defend against legal claims;
when disclosure is authorised or requested by the member who has provided the personal data;
in the event of a business acquisition, transfer or reorganisation; and
depending on the situation, we may rely on legitimate interest or legal obligations as the basis for these processing activities.
Sharing & Disclosure · User right or choice
Members over 18 control limited, read-only partner sharing
If you are over 18, you can choose Flo for Partners and stop sharing at any time. The partner has read-only access to information you choose to share and cannot download or edit it through the service. They cannot see or edit calendar information from before sharing began, personal notes, logged symptoms or feelings, or interactions with other features such as Secret Chats.
Supporting quotations
If you are over 18, you can choose the Flo for Partners Service, allowing certain information from your Flo account to be shared with your partner. As the main member, you have complete control over this sharing and you can stop it at any time.
Your partner will have read-only access to the information you choose to share. They cannot download or edit your information. Specifically they cannot see or edit:
calendar information created before you decided to share;
personal notes;
any symptoms or feelings logged in the App; or
interactions with other features (e.g. Secret Chats).
Sharing & Disclosure · Company practice
Partner content follows cycle, pregnancy and mode changes
When an eligible main member chooses Flo for Partners, a partner can see current cycle day and cycle-phase predictions in cycle or trying-to-conceive mode, plus tailored daily education and key-phase notifications. Pregnancy mode provides pregnancy updates, education and notices about body changes, common symptoms and milestones. Switching modes also updates the partner’s app and adjusts its content. The main member can stop sharing at any time; these common-symptom insights are not access to the main member’s private symptom log.
Supporting quotations
If you are over 18, you can choose the Flo for Partners Service, allowing certain information from your Flo account to be shared with your partner. As the main member, you have complete control over this sharing and you can stop it at any time.
If you’re trying to conceive or tracking your menstrual cycle: your partner will see a view-only version of your current cycle day and cycle phase predictions. They will also receive tailored daily educational insights and notifications during key phases of your cycle.
If you’re pregnant: your partner will get regular updates about your pregnancy, including tailored daily educational insights. They will be notified about changes to your body, common symptoms and important milestones.
Your partner will also see updates in their App if you switch between modes (e.g. from ‘track pregnancy’ to ‘track cycle’) and their content will adjust accordingly.
any symptoms or feelings logged in the App; or
Cross-references
qualifies (model-proposed): Members over 18 control limited, read-only partner sharing — qualifies: The partner feature’s read-only permission is limited to the stated cycle or pregnancy information and mode-dependent updates; it does not reveal private logs or earlier calendar history.
Sharing & Disclosure · Company practice
Data is processed internationally, with safeguards for EEA and UK transfers
UK-based Flo transfers personal data to and processes it in the US and other countries, usually through cloud-based transfers when you use the services. Destination laws apply and may offer different protections from your home country. For transfers outside the EEA and UK, Flo says it applies safeguards such as agreements containing European Commission Standard Contractual Clauses and transfer-risk assessments. Contact support@flo.health for more information.
Supporting quotations
Flo is based in the UK. The personal data we collect is transferred to and processed in the US, where it is subject to US law and to other countries (where it follows the laws of those countries). These transfers are usually cloud-based and occur when you use our Services. Please note, the laws in these countries may not offer the same protections as those in your country.
Personal data in the EEA and the UK is protected by the GDPR and the UK GDPR. When we transfer personal data outside of these areas, we apply appropriate safeguards to ensure your personal data is protected. For example, we use data transfer agreements that include the European Commission’s Standard Contractual Clauses and conduct transfer risk assessments.
For further information, please email us at support@flo.health.
Sharing & Disclosure · Company commitment
Flo promises never to sell your data
Flo’s opening promises never to sell your data. Its processing principles specifically say it does not sell or rent personal data for money and shares only as this policy outlines, including with service providers. This commitment therefore coexists with the expressly described forms of sharing; it is not a promise of no disclosures.
Supporting quotations
Your body, your data. At Flo, privacy is our top priority. We will never sell your data. We are based in the United Kingdom, and comply with the highest global standards of data protection laws, including the GDPR. This means that no matter where you are in the world, you can trust that Flo is committed to keeping your personal data safe.
No sale of personal data: we do not sell or rent your personal data for money. We will only share your personal data as outlined in this Privacy Policy. This includes sharing your personal data with our service providers who help us operate our Services. We will not use information from Apple HealthKit or Google Health Connect for advertising or sell it to advertising platforms, data brokers or resellers.
Sharing & Disclosure · Permission or license
Promotion using device and account details requires agreement
If you agree, Flo may use device information and other details to promote Flo, including device ID, age group, subscription status, email and app launches. The summary describes a conditional promotional use, not automatic consent from using the app. Flo separately says it does not share health data with third parties for marketing.
Supporting quotations
If you agree, we may use information about your device and other details (such as your device’s ID, your age group, subscription status, email and the fact you launch the app) to spread the word about Flo.
We do not share your health data with third parties for marketing purposes. With your consent, Flo may collect and share information with AppsFlyer and its partners, Firebase and TikTok Ad Manager. These are mobile app marketing and analytics platforms (not social media platforms) who help us improve our advertising campaigns, understand the performance of our campaigns and spread the word about Flo. They may also use information collected to remind you to revisit the App if you haven’t used it in a while.
Sharing & Disclosure · Permission or license
Consent covers testimonials, surveys and promotions
Flo lists consent for promotional communications such as posting your review or comment on its website. For invited surveys or promotions, it may use your name, responses and supplied content, including testimonial videos, for product improvement and marketing. If it gives a participation gift, it processes contact details to deliver it.
Supporting quotations
Promotional communications regarding our Services. Consent If you give your consent and we use your personal data, we can post your review or comment on our Website.
To enable you to participate in surveys and promotions.
Consent If we ask you to participate in a survey or promotion, we use your name, survey responses and any other content (e.g. testimonial videos) that you provide for product improvement and marketing purposes. We may give you a gift for participating in the survey or promotion, so will process your contact details to provide you with this gift.
Sharing & Disclosure · Permission or license
Advertising measurement excludes health data and requires consent
Flo lists consent for using technical identifiers to understand which ads work and where users come from, and excludes health data from that purpose. With consent it may collect and share information with AppsFlyer and partners, Firebase and TikTok Ad Manager to improve campaigns or remind inactive users to return. For iOS ATT, permitted sharing can include advertising ID, age group, subscription status and launch activity; you can change ATT consent in phone or Flo settings. Flo says it does not share health data with third parties for advertising or marketing.
Supporting quotations
Promote Flo by improving how our advertising and campaigns perform Consent We use some technical identifiers to help us understand which advertisements are effective and where our users are coming from. This allows us to improve how Flo is promoted. The personal data we use for this purpose does not include health data.
We do not share your health data with third parties for marketing purposes. With your consent, Flo may collect and share information with AppsFlyer and its partners, Firebase and TikTok Ad Manager. These are mobile app marketing and analytics platforms (not social media platforms) who help us improve our advertising campaigns, understand the performance of our campaigns and spread the word about Flo. They may also use information collected to remind you to revisit the App if you haven’t used it in a while.
In addition to AppsFlyer, for iOS devices, we may use Apple’s ATT tool to help us improve our advertising and help more people discover Flo’s Services. If you choose to allow tracking, Apple will ask whether you would like to share your device’s advertising ID (sometimes referred to as a IDFA), and details like your age group, subscription status and the fact you launched the Flo App. Please be aware, we do not share your health data with third parties for advertising purposes, and you can change your consent for ATT any time in your phone settings or Flo’s consent settings in the App.
Sharing & Disclosure · Company commitment
No paid sale or rental; specified service and marketing sharing remains
Flo says it does not sell or rent personal data for money and shares only as outlined in this policy, including with service providers. It will not use Apple HealthKit or Google Health Connect information for advertising or sell it to advertising platforms, brokers or resellers. Separately, consent may permit non-health information to be shared with named marketing and analytics platforms; Flo says health data is not shared with third parties for marketing.
Supporting quotations
No sale of personal data: we do not sell or rent your personal data for money. We will only share your personal data as outlined in this Privacy Policy. This includes sharing your personal data with our service providers who help us operate our Services. We will not use information from Apple HealthKit or Google Health Connect for advertising or sell it to advertising platforms, data brokers or resellers.
We do not share your health data with third parties for marketing purposes. With your consent, Flo may collect and share information with AppsFlyer and its partners, Firebase and TikTok Ad Manager. These are mobile app marketing and analytics platforms (not social media platforms) who help us improve our advertising campaigns, understand the performance of our campaigns and spread the word about Flo. They may also use information collected to remind you to revisit the App if you haven’t used it in a while.