First-party cookies are set and used directly by Flo. Third-party cookies are set by partners, such as analytics providers, through the Website or server cookies. The policy’s term “cookies” also covers similar technologies that store or access device information.
Supporting quotations
Cookies can either be “first-party” or “third-party.” First-party cookies refer to cookies that Flo sets and uses directly. Third-party cookies refer to cookies set by third parties (such as our analytics providers) through our Website or via server cookies.
However, it’s not only cookies that can be used in this way. Functions performed by a cookie can be achieved by other means, too. This Policy on cookies, therefore, also applies to any similar technology that stores or accesses information on your device. This could include, for example, HTML5 local storage, local shared objects, beacons, pixels, and plug-ins. The single term “cookies” refers to cookies and any similar technologies.
Data Access & Collection · Restriction or exception
Necessary cookies cannot be rejected
Flo says necessary cookies are essential to the Website and requested features, such as access to secure areas, and you cannot reject them. This includes necessary cookies from Flo and its partners; the policy says some third-party necessary cookies have a maximum duration of 24 months.
Supporting quotations
i) Necessary cookies
These cookies are strictly necessary to provide you with the Website and the features you have requested, such as to allow you to log into secure areas of the Website. Because these cookies are essential for the Website and the features you have requested to work, you cannot reject them.
First-party necessary cookies set by Flo
We use first-party cookies for the following essential purposes:
Third-party necessary cookies are set by our partners: See the table below.
As explained above, these cookies are strictly necessary to operate our Websites and cannot be declined. Some of these cookies have a maximum duration of 24 months.
Cross-references
qualifies (model-proposed): Banner consent changes have limits for third-party cookies — qualifies: Necessary cookies cannot be rejected; the controls card therefore limits consent changes to optional cookies and distinguishes Flo’s future first-party use from deletion of previously consented third-party cookies.
Data Access & Collection · Company practice
Meta browser and ad-click cookies last 90 days
Meta’s _fbp identifies browsers for advertising and site analytics. _fbc stores the last visit and is set only when someone arrives from an ad and the destination URL contains fbclid. Both entries last 90 days.
Supporting quotations
Meta (Facebook) _fbp It identifies browsers for the purposes of providing advertising and site analytics services Persistent 90 days
Meta (Facebook) _fbc It stores the last visit. This cookie is only set when a user arrives at the Website from an ad, and the destination URL includes the click identifier “fbclid.” Persistent 90 days
Data Access & Collection · Company practice
LinkedIn cookies track embedded-service use
LinkedIn’s bcookie and bscookie track use of embedded services and last one year. Its lidc entry has the same stated purpose but lasts one day.
Supporting quotations
LinkedIn
bcookie
bscookie
Used by LinkedIn for tracking the use of embedded services Persistent 1 year
LinkedIn lidc Used by LinkedIn for tracking the use of embedded services Persistent 1 day
Data Access & Collection · User right or choice
Mobile SDK access requires consent, while Flo remains usable if refused
Third-party SDKs may be installed in the mobile application to understand app interactions and collect certain device and network information. In this mobile-SDK section, Flo says access is requested to provide and improve services, requires prior consent and allows withdrawal. Flo services remain usable if you refuse or withdraw that consent.
Supporting quotations
SDKs are third-party software development kits that may be installed in your mobile application. SDKs help us understand how you interact with our App and collect certain information about the device and network you use to access the application.
Our App is never used to present you with third-party advertising. You can browse with full confidence in the protection of your privacy. Access is requested with the purpose of enabling the use of our services and improving their functioning. It is subject to a prior consent request and the possibility of withdrawing this consent. Flo services may still be used even in the event of refusal or withdrawal of consent.
Cross-references
contrast (model-proposed): Deleting or refusing cookies may affect Website features — contrast: Flo services remain usable after refusing or withdrawing consent in the mobile-SDK section, while deleting or refusing cookies may limit Website features or display. These are different technologies and contexts; neither statement cancels the other.
Data Access & Collection · Procedure
The policy points to device advertising-ID controls
For advertising-ID control, the policy names “Limit Ad Tracking” on Apple devices and “Opt out of Ads Personalization” on Android devices. These are the setting names given in this saved policy.
Supporting quotations
Advertising ID. You can tailor your device settings to control your advertising ID:
On Apple devices, you can enable the “Limit Ad Tracking” setting in your device settings.
On Android devices, you can enable the “Opt out of Ads Personalization” in your device settings.
Data Access & Collection · User right or choice
The widget changes future Flo cookie use; third-party cookies require browser controls
The cookie-settings widget, generally at the bottom left, lets you change preferences and withdraw nonessential-cookie consent for future first-party Flo cookie use; a page refresh may be necessary. Previously consented third-party cookies cannot be disabled through Flo’s system. Flo directs you to delete cookies in browser settings to withdraw optional-cookie consent. Deleting or refusing cookies may limit features, preference storage or proper page display.
Supporting quotations
You can change your cookie preference at any time — including withdrawing consent to nonessential cookies that you have previously given— by clicking the cookie settings widget, which is generally in the bottom left-hand corner of the screen. Your consent will then be updated for further use for any cookies operated by Flo, as these are first-party cookies. You may need to refresh your page for your settings to take effect.
It is important to understand that if you have previously given your consent for the use of third-party cookies, you will not be able to disable them through our cookie management system. If you wish to withdraw your consent to optional cookies (including third-party cookies) or do not want certain types of cookies, you will need to delete your cookies using your internet browser settings. Most browsers allow you to manage how cookies are set and used as you are browsing and to clear cookies and browsing data.
Please note, however, that if you delete cookies or do not accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.
Data Access & Collection · Procedure
Cookie deletion help is available from browser providers
The policy links to aboutcookies.org for deletion and blocking help and to cookie-management instructions for Chrome, Internet Explorer, Firefox, Safari desktop and mobile, Opera and Opera Mobile. For other browsers it directs you to the manufacturer’s documentation. The linked instructions are not reproduced in this policy.
For other browsers, please consult the documentation that your browser manufacturer provides.
Data Access & Collection · User right or choice
Third-party advertising and analytics have separate opt-out routes
Flo points to the Network Advertising Initiative’s multi-cookie opt-out mechanism for third-party vendor cookies, and device settings for device identifiers. It also links to Google’s Analytics opt-out page to opt out of Google Analytics tracking across websites. The policy does not supply the linked mechanisms’ detailed operation.
Supporting quotations
You can opt out of a third-party vendor’s use of cookies by visiting the multi-cookie opt-out mechanism, the Network Advertising Initiative opt-out page, or control the use of device identifiers by using their device’s settings.
Data Access & Collection · Restriction or exception
The Website does not recognize Do Not Track signals
The policy describes Do Not Track as a browser-based way to signal choices about cross-website tracking, but says the Website is not programmed to recognize those signals. It will not treat you differently when it receives one and may not follow your browser’s DNT setting. This is distinct from Flo’s cookie-settings controls.
Supporting quotations
DNT is a concept that has been promoted by regulatory agencies, such as the US Federal Trade Commission (FTC), for the internet industry to develop and implement a mechanism for allowing internet users to control the tracking of their online activities across websites by using browser settings. You can visit your browser settings to adjust these settings. At the current time, this Website is not programmed to recognize Do Not Track signals, so the Site will not treat You differently if We receive such signals from Your browser. We may not comply with Do Not Track settings on Your browser.
Data Access & Collection · User right or choice
Cookie consent covers related domains
Your cookie consent applies across all domains and subdomains associated with Flo’s Website and Services, including flo.health, app.flo.health, landing.flo.health, promo.flo.health and help.flo.health.
Supporting quotations
Please note that the consent you provide for the use of cookies applies to all domains and subdomains associated with our Website and Flo Services, including but not limited to flo.health, app.flo.health, landing.flo.health, promo.flo.health, and help.flo.health.
Data Access & Collection · Context
Cookies can identify you and record browsing activity
Cookies store identifiers and other information on devices and let Flo or a third party recognize you. They can collect, store and share information such as IP addresses about activity across websites, including Flo’s Website and Web Application. Flo says its cookies do not process personal health data.
Supporting quotations
Cookies are small text files that are stored in your web browser that allow us or a third party to recognize you. Cookies are used to store and receive identifiers and other information on computers, phones, and other devices. Cookies can be used to collect, store, and share bits of information, such as IP addresses, about your activities across websites, including on Flo’s Website and Web Application.
You can also change your consent to each category of cookies at any time via the cookie banner using the toggles. We also may use certain cookies on only a limited number of pages that you visit on our Website and Web Application to avoid unnecessary collection of your personal data. Please note that our cookies do not process any personal health data.
Data Access & Collection · Context
Similar device technologies count as cookies
The policy uses “cookies” to cover similar technologies that store or access information on your device, including HTML5 local storage, local shared objects, beacons, pixels and plug-ins.
Supporting quotations
However, it’s not only cookies that can be used in this way. Functions performed by a cookie can be achieved by other means, too. This Policy on cookies, therefore, also applies to any similar technology that stores or accesses information on your device. This could include, for example, HTML5 local storage, local shared objects, beacons, pixels, and plug-ins. The single term “cookies” refers to cookies and any similar technologies.
Data Access & Collection · Procedure
The cookie banner carries the latest cookie inventory
The table lists Website and Web Application cookies, but names may change. Flo says the cookie banner has the most up-to-date information. Open it through the widget, usually at the bottom left of the Website.
Supporting quotations
You can check the cookies we use on our Website and Web Application by visiting the cookie banner on the Website. Our cookie table below also sets out the cookies we use, although the names of the cookies may change over time and the cookie banner contains the most up to date information. You can access the cookie banner at any time by clicking the cookie banner widget which is usually in the bottom left corner of the Website.
Data Access & Collection · User right or choice
Banner consent changes have limits for third-party cookies
You can change optional-cookie consent using the banner toggles. The widget updates future use of Flo’s first-party cookies, and refreshing the page may be needed. Necessary cookies cannot be rejected. Previously consented third-party cookies cannot be disabled through Flo’s system: Flo directs you to delete cookies in browser settings to withdraw optional-cookie consent. Deleting or refusing cookies may limit features, preference storage or proper page display.
Supporting quotations
You can also change your consent to each category of cookies at any time via the cookie banner using the toggles. We also may use certain cookies on only a limited number of pages that you visit on our Website and Web Application to avoid unnecessary collection of your personal data. Please note that our cookies do not process any personal health data.
You can change your cookie preference at any time — including withdrawing consent to nonessential cookies that you have previously given— by clicking the cookie settings widget, which is generally in the bottom left-hand corner of the screen. Your consent will then be updated for further use for any cookies operated by Flo, as these are first-party cookies. You may need to refresh your page for your settings to take effect.
It is important to understand that if you have previously given your consent for the use of third-party cookies, you will not be able to disable them through our cookie management system. If you wish to withdraw your consent to optional cookies (including third-party cookies) or do not want certain types of cookies, you will need to delete your cookies using your internet browser settings. Most browsers allow you to manage how cookies are set and used as you are browsing and to clear cookies and browsing data.
These cookies are strictly necessary to provide you with the Website and the features you have requested, such as to allow you to log into secure areas of the Website. Because these cookies are essential for the Website and the features you have requested to work, you cannot reject them.
Please note, however, that if you delete cookies or do not accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.
Data Access & Collection · Company commitment
Flo limits some cookie use to particular pages
Flo may use certain cookies on only a limited number of pages to avoid unnecessary personal-data collection. It says its cookies do not process personal health data.
Supporting quotations
You can also change your consent to each category of cookies at any time via the cookie banner using the toggles. We also may use certain cookies on only a limited number of pages that you visit on our Website and Web Application to avoid unnecessary collection of your personal data. Please note that our cookies do not process any personal health data.
Cross-references
qualifies (model-proposed): Cookies can identify you and record browsing activity — qualifies: The general description of cookie collection and sharing is bounded by Flo’s statement that its cookies do not process personal health data. This limitation belongs in the general collection explanation.
Data Access & Collection · Company practice
HubSpot tracking is scoped to the health-professionals page
The listed HubSpot cookies—__hssc, __hssrc, __hstc, Hubspotutk and ptq.gif—track sessions and visitors on Flo’s dedicated page for health professionals. Their row gives a persistent six-month duration; this is not stated as tracking on every Flo page.
Supporting quotations
Hubspot
__hssc
__hssrc
__hstc
Hubspotutk
ptq.gif
These cookies are set by HubSpot to track user sessions and visitors to our dedicated page for health professionals. Persistent 6 months