Health data supports accounts, requested services and tailored offers
Flo uses health data to run app functions and provide tailored content, insights and materials. Uses include registering, verifying and maintaining your account; delivering requested Services; customized product and service offers, including push notifications; customer support; and checking eligibility for benefits or offers.
Supporting quotations
As described in our main Privacy Policy, we will process your Health Data to provide you with the Services including to support existing functions of the App and provide you with tailored content, insights and materials you see when you use the App. This includes using your Health Data to:
register, verify and maintain your account with us;
provide and deliver you the Services you have requested;
provide customized product and service offerings - for example, via push notifications;
respond to your comments, questions, requests and provide customer service; and
verifying member eligibility for certain benefits or offers.
Qualifications & exceptions
This notice applies to Washington and Nevada residents.
Not stated here
The linked main Privacy Policy is not supplied; this card covers only the uses stated here.
Use & Processing · Company practice
Health data may improve services and prediction tools
For internal business purposes in providing Services, Flo may use health data for analytics, website and app optimization, quality control and performance improvement. It may also develop or improve algorithms and machine-learning tools for Services such as cycle predictions.
Supporting quotations
To provide you with our Services, we may also use your Health Data for the following purposes:
Internal business purposes, such as:
monitoring and improving the performance of our Services through analytics, site and application optimization and quality control;
developing and improving our algorithms or machine learning tools for Services such as cycle predictions; and
Qualifications & exceptions
This notice applies to Washington and Nevada residents.
Use & Processing · Company practice
Health data may be used for corporate transactions
As an internal business purpose in providing Services, Flo may use health data in corporate transactions, including acquiring another business’s assets or selling or transferring all or part of Flo.
Supporting quotations
To provide you with our Services, we may also use your Health Data for the following purposes:
Internal business purposes, such as:
relating to corporate transactions, such as if we acquire assets of another business or sell or transfer all or part of Flo;
Qualifications & exceptions
This notice applies to Washington and Nevada residents.
Use & Processing · Company practice
Other uses are tied to the listed limited circumstances
Flo also allows health-data use as necessary for its listed limited circumstances: legally required requests, security or safety needs under applicable law, asserting or defending legal claims, user-directed or consented disclosure, and acquisitions, transfers or reorganizations. For legally required requests, it commits to exhausting available legal remedies to challenge the request and seeking to minimize disclosure.
Supporting quotations
as necessary to fulfill the limited circumstances detailed below.
We may also disclose your Health Data under the following limited circumstances:
In response to subpoenas, court orders, or legal processes, as required by law (including to meet national security or law enforcement requirements) - we will exhaust available legal remedies to challenge such a request and will seek to limit the disclosure to the minimum necessary for the purpose. Learn more about Flo’s award-winning Anonymous Mode here;
When necessary to maintain the security and integrity of our Services or to protect the safety of any user or others, in accordance with applicable laws. In such cases, we may also delete certain personal data (e.g., resetting your password to prevent unauthorized access);
To assert our legal rights or defend against legal claims;
When you, as the user, direct or consent to the disclosure of your personal data; and
During an acquisition, business transfer, or reorganization involving any part of our business.
Qualifications & exceptions
This notice applies to Washington and Nevada residents.
Not stated here
The linked Anonymous Mode page is not supplied; its features or protection limits are not assessed here.
Use & Processing · Company practice
De-identified health data may support promotion as well as improvements
Flo may aggregate, anonymize or de-identify health data so it can no longer reasonably identify you. It may use that de-identified information to analyze trends, improve Services, and develop testimonials or other promotional materials. This permission concerns de-identified information; identifiable research and promotion are separately conditioned on explicit consent.
Supporting quotations
Aggregated, Anonymized or De-Identified Health Data
We may aggregate, anonymize, or de-identify your Health Data so it can no longer reasonably be used to identify you, and use this de-identified information to analyze trends, improve our Services, and develop testimonials or other promotional materials.
With your explicit consent, we may use or disclose your identifiable Health Data for targeted research or to feature in Flo’s promotional materials. We will contact you to request this consent. You may withdraw your consent at any time by emailing dpo@flo.health.
Qualifications & exceptions
This notice applies to Washington and Nevada residents.
Cross-references
contrast (model-proposed): Identifiable research and promotion require explicit consent — contrast: De-identified information may be used for promotional materials, while identifiable research or promotional use requires explicit consent. The distinction is identifiability, not a blanket ban on promotion.