Terms of Service

Google · agreement dated July 30, 2026 · Official agreement

Read the agreement

20 of 70 cards in Content & IP Rights

Content & IP Rights · Context

Google keeps its intellectual property rights in its services

Although Google gives you permission to use its services, it retains any intellectual property rights it has in those services. The permission to use them does not transfer ownership.

Supporting quotations

Although we give you permission to use our services, we retain any intellectual property rights we have in the services.

Content & IP Rights · Restriction or exception

No reverse engineering Google's services or models to extract trade secrets, except where the law allows

You must not reverse engineer Google's services or underlying technology, such as its machine learning models, to extract trade secrets or other proprietary information. The stated exception is reverse engineering that applicable law allows.

Supporting quotations

reverse engineering our services or underlying technology, such as our machine learning models, to extract trade secrets or other proprietary information, except as allowed by applicable law

Content & IP Rights · Restriction or exception

No automated access to Google content that ignores robots.txt or similar machine-readable instructions

You must not use automated means to access content from any Google service in violation of the machine-readable instructions on Google's web pages, for example robots.txt files that disallow crawling, training or other activities. The rule is tied to those instructions: it bans automated access that violates them.

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using automated means to access content from any of our services in violation of the machine-readable instructions on our web pages (for example, robots.txt files that disallow crawling, training, or other activities)

Not stated here

  • The terms do not list which pages carry which machine-readable instructions.

Content & IP Rights · Restriction or exception

You may not use AI-generated content from Google services to build machine learning models

You must not use AI-generated content from Google's services to develop machine learning models or related AI technology. No exception to this item is stated in the terms.

Supporting quotations

using AI-generated content from our services to develop machine learning models or related AI technology

Not stated here

  • Service-specific additional terms, which govern where they conflict with these terms, are not supplied and could treat this differently for a given service.

Content & IP Rights · User right or choice

You don't have to provide content; if you share it, you need the rights and it must be lawful

Some Google services let you upload, submit, store, send, receive or share content. You have no obligation to provide any content and you're free to choose what you provide. If you choose to upload or share content, Google asks you to make sure you have the necessary rights to do so and that the content is lawful.

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You have no obligation to provide any content to our services and you’re free to choose the content that you want to provide.
If you choose to upload or share content, please make sure you have the necessary rights to do so and that the content is lawful.

Content & IP Rights · User right or choice

Your content remains yours; you grant Google a license only where your IP rights would restrict its use

You keep any intellectual property rights you have in your content, such as the creative content you make, like reviews you write. Google needs your permission only where your intellectual property rights restrict its use of your content, and you give that permission through the license in these terms.

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Your content remains yours, which means that you retain any intellectual property rights that you have in your content.
We need your permission if your intellectual property rights restrict our use of your content. You provide Google with that permission through this license.

Cross-references

Content & IP Rights · Context

The content license covers only IP-protected content; it does not affect privacy rights, public facts or feedback

The license you give Google covers your content only if that content is protected by intellectual property rights. It does not affect your privacy rights; it is only about intellectual property. It does not cover publicly available factual information you provide, such as corrections to a local business's address, which Google treats as common knowledge everyone is free to use, and it does not cover feedback such as suggestions to improve services, which is handled under the Service-related communications section (Google may act on feedback without obligation to you).

Supporting quotations

This license covers your content if that content is protected by intellectual property rights.
This license doesn’t affect your privacy rights — it’s only about your intellectual property rights
This license doesn’t cover these types of content:
publicly-available factual information that you provide, such as corrections to the address of a local business. That information doesn’t require a license because it’s considered common knowledge that everyone’s free to use.
feedback that you offer, such as suggestions to improve our services. Feedback is covered in the Service-related communications section below.

Cross-references

Content & IP Rights · Permission or license

The content license is worldwide, non-exclusive and royalty-free

The license you give Google is worldwide (valid anywhere), non-exclusive (you can still license your content to others) and royalty-free (Google pays no monetary fees for it).

Supporting quotations

This license is:
worldwide, which means it’s valid anywhere in the world
non-exclusive, which means you can license your content to others
royalty-free, which means there are no monetary fees for this license

Content & IP Rights · Permission or license

Google may host, copy, share, display, adapt and sublicense your content within the license's limits

The license lets Google host, reproduce, distribute, communicate and use your content (for example, to store it and make it accessible wherever you go); publish, publicly perform or publicly display it, but only if you've made it visible to others; and modify it or create derivative works, such as reformatting or translating it. Google may sublicense these rights to other users so the services work as designed (such as letting you share photos with people you choose) and to contractors who have signed agreements consistent with these terms, only for the limited purposes in the Purpose section.

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This license allows Google to:
host, reproduce, distribute, communicate, and use your content — for example, to save your content on our systems and make it accessible from anywhere you go
publish, publicly perform, or publicly display your content, if you’ve made it visible to others
modify and create derivative works based on your content, such as reformatting or translating it
sublicense these rights to:
other users to allow the services to work as designed, such as enabling you to share photos with people you choose
our contractors who’ve signed agreements with us that are consistent with these terms, only for the limited purposes described in the Purpose section below

Qualifications & exceptions

  • All of these rights are limited to the purposes listed in the license's Purpose section.

Content & IP Rights · Permission or license

Google may use content you've shared publicly to promote its services

The license also lets Google use content you've shared publicly to promote its services, for example quoting a review you wrote to promote a Google app, or showing a screenshot of an app you offer in the Play Store to promote Google Play. This purpose is limited to content you've shared publicly.

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using content you’ve shared publicly to promote the services. For example, to promote a Google app, we might quote a review you wrote. Or to promote Google Play, we might show a screenshot of the app you offer in the Play Store.

Not stated here

  • The terms do not say whether you are notified or can opt out before publicly shared content is used in promotion.

Content & IP Rights · Permission or license

Google may act on your feedback without any obligation to you

If you choose to give Google feedback, such as suggestions to improve its services, Google may act on it without obligation to you. Feedback is outside the content license, so this rule governs it instead.

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If you choose to give us feedback, such as suggestions to improve our services, we may act on your feedback without obligation to you.

Content & IP Rights · Company commitment

Google won't claim ownership of original content you generate with its services

Some Google services let you generate original content, and Google says it won't claim ownership over that content. Google also notes that some content may not be suitable for everyone.

Supporting quotations

Some of our services allow you to generate original content. Google won’t claim ownership over that content.
Some content may not be suitable for everyone.

Qualifications & exceptions

  • The commitment is about ownership; Google still receives the content license over IP-protected content.

Not stated here

  • The terms do not say which services this refers to or whether it covers AI-generated output.

Content & IP Rights · Procedure

You can report IP infringement to Google; repeat copyright infringers can lose their accounts

If you think someone is infringing your intellectual property rights, you can send Google a notice of the infringement, and Google says it will take appropriate action. For example, Google suspends or closes the Google Accounts of repeat copyright infringers, as described in its Copyright Help Center.

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If you think someone is infringing your intellectual property rights, you can [send us notice of the infringement](https://support.google.com/legal/answer/3110420) and we’ll take appropriate action.
For example, we suspend or close the Google Accounts of repeat copyright infringers as described in our

Not stated here

  • The notice procedure and what counts as a repeat infringer are on linked pages that are not supplied.

Content & IP Rights · Restriction or exception

You may use Google's content only as the terms allow, and must not remove or alter its branding or legal notices

Some services include content that belongs to Google, such as many illustrations in Google Maps. You may use it as allowed by these terms and any service-specific additional terms, but Google keeps its intellectual property rights. You must not remove, obscure or alter Google's branding, logos or legal notices; to use Google's branding or logos, Google points you to its Brand Permissions page.

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You may use Google’s content as allowed by these terms and any service-specific additional terms, but we retain any intellectual property rights that we have in our content.
Don’t remove, obscure, or alter any of our branding, logos, or legal notices.

Not stated here

  • The Brand Permissions page is not supplied.

Content & IP Rights · Restriction or exception

Other people's content in Google services needs their permission or a legal basis to use

Some services give you access to content belonging to other people or organizations, such as a store owner's description of their business or a newspaper article in Google News. You may not use that content without that person's or organization's permission, or as otherwise allowed by law. Views in that content are theirs and don't necessarily reflect Google's views.

Supporting quotations

You may not use this content without that person or organization’s permission, or as otherwise allowed by law.
The views expressed in other people or organizations’ content are theirs, and don’t necessarily reflect Google’s views.

Content & IP Rights · Permission or license

Google licenses its included software to you personally, worldwide, royalty-free, and non-assignably

Some services include downloadable or preloaded software, and Google gives you permission to use it as part of the services. That license is worldwide, non-exclusive (Google can license the software to others), royalty-free, personal (it doesn't extend to anyone else) and non-assignable (you can't assign it to anyone else).

Supporting quotations

Some of our services include downloadable or preloaded software. We give you permission to use that software as part of the services.
The license we give you is:
worldwide, which means it’s valid anywhere in the world
non-exclusive, which means that we can license the software to others
royalty-free, which means there are no monetary fees for this license
personal, which means it doesn’t extend to anyone else
non-assignable, which means you’re not allowed to assign the license to anyone else

Qualifications & exceptions

  • The permission is to use the software as part of the services, not separately.

Content & IP Rights · Restriction or exception

You may not copy, modify, distribute, sell or lease Google's services or software

You may not copy, modify, distribute, sell or lease any part of Google's services or software. Where included software is offered under an open source license that explicitly overrides parts of these terms, that license can allow more.

Supporting quotations

You may not copy, modify, distribute, sell, or lease any part of our services or software.
Sometimes there are provisions in the open source license that explicitly override parts of these terms

Content & IP Rights · Permission or license

Google can take down content that breaks the terms or policies, violates law, or could cause harm

Google reserves the right to take down some or all of your content, in accordance with applicable law, if it breaches these terms, service-specific additional terms or policies; violates applicable law; or could harm Google's users, third parties or Google. Examples include child pornography (the terms' wording), content that facilitates human trafficking or harassment, terrorist content, and content that infringes someone else's intellectual property rights. Removal follows the notice-and-reason process above when reasonably possible, with its stated exceptions.

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If any of your content (1) breaches these terms, service-specific additional terms, or policies, (2) violates applicable law, or (3) could harm our users, third parties, or Google, then we reserve the right to take down some or all of that content in accordance with applicable law.
Examples include child pornography, content that facilitates human trafficking or harassment, terrorist content, and content that infringes someone else’s intellectual property rights.
we’ll provide you with advance notice when reasonably possible, describe the reason for our action, and give you an opportunity to clarify the issue and address it

Qualifications & exceptions

  • “Could harm” lets Google act on potential harm, not only proven violations.

Content & IP Rights · Context

“Your content” covers what you create, upload, store, send, receive or share, including emails you receive

“Your content” means things you create, upload, submit, store, send, receive or share using Google's services. Examples include Docs, Sheets and Slides you create; blog posts uploaded through Blogger; reviews submitted through Maps; videos stored in Drive; emails you send and receive through Gmail; pictures you share with friends through Photos; and travel itineraries you share with Google. This is the content the license and analysis provisions refer to.

Supporting quotations

Things that you create, upload, submit, store, send, receive, or share using our services, such as:
Docs, Sheets, and Slides you create
blog posts you upload through Blogger
reviews you submit through Maps
videos you store in Drive
emails you send and receive through Gmail
pictures you share with friends through Photos
travel itineraries that you share with Google

Qualifications & exceptions

  • The license itself covers this content only where it is protected by intellectual property rights.

Cross-references

Content & IP Rights · Context

IP rights include patents, copyright, design rights and trademarks; copyright has limits such as fair use

Intellectual property rights are rights over creations of the mind, such as inventions (patents), literary and artistic works (copyright), designs (design rights), and symbols, names and images used in commerce (trademarks); they may belong to you, another individual or an organization. Copyright lets the creator of an original work decide if and how others may use it, subject to limitations and exceptions such as fair use and fair dealing.

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Rights over the creations of a person’s mind, such as inventions (patent rights); literary and artistic works (copyright); designs (design rights); and symbols, names, and images used in commerce (trademarks). IP rights may belong to you, another individual, or an organization.
A legal right that allows the creator of an original work (such as a blog post, photo, or video) to decide if and how that original work may be used by others, subject to certain limitations and exceptions (such as “fair use” and “fair dealing”).
Symbols, names, and images used in commerce that are capable of distinguishing the goods or services of one individual or organization from those of another.