Use & Processing · Permission or license
Google may automatically analyze your content to run, improve and personalize services, including ads
The license is for the limited purpose of operating and improving the services, meaning letting them work as designed and creating new features. This includes using automated systems and algorithms to analyze your content for spam, malware and illegal content; to recognize patterns in data (for example, suggesting a new Google Photos album); and to customize services for you, such as recommendations and personalized search results, content and ads. Google says you can change or turn off ad personalization in Ads Settings. The analysis occurs as content is sent, received and when it is stored.
Supporting quotations
This license is for the limited purpose of:
operating and improving the services, which means allowing the services to work as designed and creating new features and functionalities. This includes using automated systems and algorithms to analyze your content:
for spam, malware, and illegal content
to recognize patterns in data, such as determining when to suggest a new album in Google Photos to keep related photos together
to customize our services for you, such as providing recommendations and personalized search results, content, and ads
which you can change or turn off in
This analysis occurs as the content is sent, received, and when it is stored.
Qualifications & exceptions
- This is a license over intellectual property in your content; the license says it does not affect privacy rights, which the separate Privacy Policy addresses.
Not stated here
- The Ads Settings controls are on a linked page that is not supplied; what turning them off changes is not described here.