Digital Privacy Policy

Highmark · Official agreement

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11 of 32 cards in Data Access & Collection

Data Access & Collection · Company practice

Personal information collected in several ways; mostly PHI

Personal information means individually identifiable information like your name, email address, and demographic information. Highmark collects it in several ways using tools, components, and features to conduct business operations, including understanding users, maintaining and improving online services, and customizing your user experience. Most information collected, used, and disclosed through online services is PHI. How you interact with the service determines the type and amount collected.

Supporting quotations

Section 1. Information That We Collect
We collect personal information about you in several ways. Personal information means individually identifiable information like your name, email address, and demographic information. We use various tools, components, and features (as described below) to collect this information to conduct our business operations. This includes understanding our users, maintaining and improving our online services, and customizing your user experience. Most of the information we collect, use, and disclose through our online services is PHI.
How you interact with our online service will determine the type and amount of personal information we collect. For general website browsing, we capture basic information such as:
What follows below are further details about the personal information we and service providers on our behalf collect, use, and disclose for our business purposes.

Qualifications & exceptions

  • Most of the information we collect, use, and disclose through our online services is PHI

Data Access & Collection · Company practice

Basic information captured during general website browsing

For general website browsing, Highmark captures basic information including browser types, IP addresses, device hardware models, referring URLs, user activity information, device and browser identifiers and characteristics, network and connection information, approximate (not precise) geolocation derived from IP address, technical signals and identifiers generated from device or browser, and security and fraud detection indicators.

Supporting quotations

How you interact with our online service will determine the type and amount of personal information we collect. For general website browsing, we capture basic information such as:
Browser types
IP addresses
Device hardware models
Referring URLs
User activity information (such as session time, pages or screens visited, buttons and links clicked, click streams, and crash reports)
Device and browser identifiers and characteristics (such as operating system, device type, browser configuration, and similar technical attributes)
Network and connection information (such as connection or session-level data)
Approximate (not precise) geolocation derived from IP address
Technical signals and identifiers generated from your device or browser (which may include probabilistic or statistical identifiers created from combinations of device, browser, and network characteristics)
Security and fraud detection indicators (such as signals or scores derived from the information above to help identify automated, malicious, or fraudulent activity)

Qualifications & exceptions

  • Approximate (not precise) geolocation derived from IP address

Data Access & Collection · Company practice

Identity verification for secure portal features

For other features, such as use of a secure portal, Highmark may need to verify your identity through a login process and collect enough personal information to respond to the service requested.

Supporting quotations

For other features, such as use of a secure portal, we may need to verify your identity through a login process and collect enough personal information to respond to the service requested.

Data Access & Collection · Company practice

Online inquiry forms collect contact and inquiry details

Online inquiry forms on Online Services for account questions or learning about products and services collect name, address, phone number, email address, and inquiry details. Submitting personal information gives Highmark and service providers on its behalf the right to transmit, monitor, retrieve, store, and use it to operate Online Services and for other business purposes; it may be used to review and respond to requests or contracted service providers may do so.

Supporting quotations

Online Forms We have online inquiry forms on our Online Services for account questions or to learn more about our products and services. The personal information collected on these forms may include your name, address, phone number, email address, and the details of your inquiry. When you submit personal information, you give us and service providers on our behalf the right to transmit, monitor, retrieve, store and use your information to operate the Online Services and for other business purposes. We may use such information to review and respond to your request or use contracted service providers to do that for us.

Qualifications & exceptions

  • When you submit personal information, you give us and service providers on our behalf the right to transmit, monitor, retrieve, store and use your information to operate the Online Services and for other business purposes.

Data Access & Collection · Company practice

Secure portals collect account, device, and session data

When accessing secure portals, Highmark and service providers on its behalf collect personal information like user ID and password, IP address, pages or screens visited, buttons and links clicked, click streams, and related session data; this may be recorded in transaction logs to monitor and improve content and functionality and comply with applicable law, and may also be used as stated in Section 2.

Supporting quotations

Secure Portals When you access our secure portals, we and service providers on our behalf collect certain personal information like user ID and password, IP address, pages or screens visited, buttons and links clicked, click streams, and related session data. The information received and collected through these portals may also be recorded in transaction logs. The information helps to monitor and improve content and functionality of the Online Services and our other services and to comply with applicable law and regulations. We and service providers on our behalf may also use information collected through secure portals as stated in Section 2 below.

Qualifications & exceptions

  • The information received and collected through these portals may also be recorded in transaction logs.

Data Access & Collection · Company practice

Interactive chat collects verification and session data

Interactive chat technology may collect name, date of birth, address, chat messages, and account number to verify you or provide customized details, and may capture session-related information like web logs; additional terms of use may apply.

Supporting quotations

Interactive Chat The Online Services may offer interactive chat technology to help you. This technology collects personal information like name, date of birth, address, chat messages, and account number to verify you or to provide you with customized details. This technology may also capture session-related information, like web logs, to document the interaction. Additional terms of use may apply to interactive chat features in addition to this Privacy Policy. We encourage you to read such terms.

Qualifications & exceptions

  • Additional terms of use may apply to interactive chat features in addition to this Privacy Policy.

Data Access & Collection · Company practice

Precise geolocation collected with mobile consent

With your consent through your mobile device, Highmark may use the location services function on your mobile device to collect your precise geolocation data, and uses it to help you find local products and services and provide relevant content based on your location.

Supporting quotations

Geolocation Functionality With your consent through your mobile device, we may use the location services function on your mobile device to collect your precise geolocation data. We use this data to help you find local products and services, and to provide you with relevant content based on your location.

Qualifications & exceptions

  • With your consent through your mobile device

Data Access & Collection · Company practice

Mobile app collects device type, OS, and device identifier

When run on a mobile device, Highmark collects certain personal information; if you download a mobile application, it collects device type, software/operating system, and device identifier, used to better understand who is using Online Services and how, and to improve technical support capabilities.

Supporting quotations

Mobile Device We collect certain personal information when run on a mobile device. For example, if you download one of our mobile applications, we collect information about the device type, its software/operating system, and the device identifier. We use this information to better understand who is using our Online Services and how they are using the Online Services and to improve our technical support capabilities.

Data Access & Collection · Company practice

First-party cookies operate and personalize Online Services

Online Services use first-party cookies and similar technology that Highmark creates to help them operate properly, monitor performance, improve experience, better understand who is using Online Services and how, and may use information from first-party cookies to provide personalized content and improve offerings.

Supporting quotations

Our Online Services use first-party cookies and similar technology (that we create) to help them operate properly, monitor their performance, improve your experience, and better understand who is using our Online Services and how they are using the Online Services. We may also use the information we get from first-party cookies to provide visitors and users with personalized content and improve our offerings.