Managing cookies: browser settings, Hilton's responsibility, and the effect of rejecting cookies
Hilton says that a visitor who wants to remove or block cookies from their device at any time can update their browser settings, consulting the browser's help menu, and that Hilton is not responsible for the visitor's browser settings. It then gives per-browser instructions. It also warns that rejecting cookies may affect the visitor's ability to perform certain transactions on the site, and Hilton's ability to recognise the browser from one visit to the next.
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Managing Cookies and Other Technologies
If you want to remove or block Cookies from your device at any time, you can update your browser settings
Hilton is not responsible for your browser settings.
rejecting Cookies may affect your ability to perform certain transactions on the Site, and our ability to recognize your browser from one visit to the next.
Qualifications & exceptions
Hilton places responsibility for the setting on the visitor, not on itself.
Rejecting cookies is not cost-free: some transactions may no longer be possible and the browser may not be recognised between visits.
Account & Service Control · Procedure
Apple Safari: how to set your cookie preference
For Apple Safari, Hilton's instructions are: from the Safari app, select Preferences, then click Privacy and select the cookie preference from the provided options. The choice is made in the browser's own privacy settings.
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Apple Safari
From the Safari app, select Preferences
Click Privacy and select your cookie preference from the provided options.
Account & Service Control · Procedure
Google Chrome: how to set your cookie preference
For Google Chrome, Hilton's instructions are: at the top right of the browser, click the three vertical dots to open a drop-down menu, select Settings, and then, under Privacy and security, click Tracking Protection and select the cookie preference from the provided options.
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Google Chrome
At the top right of the Chrome browser, click the three vertical dots to open a drop-down menu.
Select Settings.
Under Privacy and security, click Tracking Protection, and select your cookie preference from the provided options.
Account & Service Control · Procedure
Microsoft Edge: how to set your cookie preference
For Microsoft Edge, Hilton's instructions are: at the top right of the browser, select the three dots icon to open a menu, select Settings and click Site permissions, and then click Manage and delete cookies and site data to select the cookie preference from the provided options.
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Microsoft Edge
At the top right of the Microsoft Edge browser, select the three dots icon to open a menu.
Select Settings and click Site permissions.
Click Manage and delete cookies and site data to select your cookie preference from the provided options.
Account & Service Control · Procedure
Mozilla Firefox: how to set your cookie preference
For Mozilla Firefox, Hilton's instructions are: at the top right of the browser, click the three horizontal lines to open a menu, select Settings and click the Privacy & Security panel, then under Enhanced Tracking Protection select Custom, and finally click Cookies and select the cookie preference from the provided options.
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Mozilla Firefox
At the top right of the Firefox browser, click the three horizontal lines to open a menu.
Select Settings and click the Privacy & Security panel.
Under Enhanced Tracking Protection, select Custom.
Click Cookies and select your cookie preference from the provided options.
Account & Service Control · User right or choice
Opting out of interest-based advertising: DAA principles, web browser and mobile app routes
Hilton points to the Network Advertising Initiative and Digital Advertising Alliance websites for more information on interest-based advertising and cross-device linking, and says it adheres to the DAA's interest-based advertising principles by providing enhanced notice, transparency and control of its digital marketing practices. To opt out in web browsers, it directs the visitor to the optout.aboutads.info and optout.networkadvertising.org pages, and notes that installing the DAA's 'Protect My Choices' extension helps preserve the choices made on the DAA's WebChoices page. To opt out in mobile apps, it describes adjusting advertising preferences on the mobile device — in iOS, Settings > Privacy & Security > Tracking, and in Android, Settings > Google > Ads > Opt out of interest-based ads — and using the DAA's AppChoices tool.
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For more information about interest-based advertising and cross-device linking, please visit the
We adhere to the DAA’s interest-based advertising principles by providing you enhanced notice, transparency, and control of our digital marketing practices
You may opt out of interest-based advertising and cross-device linking in web browsers and mobile apps on your current browser or device by following the instructions below.
Web Browser Opt-Out. To opt out in web browsers, please visit
To help preserve the choices that you make in the DAA’s WebChoices page, you can install the DAA’s “Protect My Choices” extension
Mobile Application Opt-Out. To opt out in mobile apps, you can adjust the advertising preferences on your mobile device
You can also opt out for companies that participate in the Digital Advertising Alliance’s AppChoices tool
Qualifications & exceptions
The opt-out routes act on the browser or device on which they are exercised.
The 'Protect My Choices' extension is described as helping preserve choices already made on the DAA's WebChoices page.
Account & Service Control · User right or choice
Opt-outs are device-specific, do not track signals are not honoured, and global opt-out signals are
Hilton notes that the opt-outs it describes apply only to the specific browser or device from which the person opts out, so a person must opt out separately on every browser and device, and that if cookies or mobile advertising identifiers are deleted or reset, the browser is changed or upgraded, or a different device is used, an opt-out cookie or tool may no longer work and the person must opt out again. It states that it does not respond to Do Not Track signals at this time, and that it honours legally recognised global opt-out signals and provides a unified portal for all opt-out requests regardless of device or browser.
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Please note that the opt-outs described above will apply only to the specific browser or device from which you opt out, and therefore you will need to opt out separately on all of your browsers and devices.
If you delete or reset your cookies or mobile advertising identifiers, change browsers (including upgrading certain browsers), or use a different device, any opt-out cookie or tool may no longer work, and you will need to opt out again.
We do not respond to Do Not Track signals at this time.
Global Opt-Out Signal. We honor legally-recognized global opt-out signals and provide a unified portal for all opt-out requests, regardless of device or browser.
Qualifications & exceptions
The opt-out is device- and browser-specific and can be lost when identifiers are reset or the browser or device changes.
Do Not Track signals are not responded to 'at this time'.
Global opt-out signals are honoured, with a unified portal for all opt-out requests.
Account & Service Control · Company practice
Short codes for transactional and promotional messages on WhatsApp and SMS
Hilton offers the opportunity to receive transactional and promotional messages via WhatsApp or text message by messaging a five-digit short code to opt in: 97176 for transactional messages and 75712 for promotional messages. Message frequency varies, message and data rates may apply, and help is available by replying 'HELP'. Hilton states that short code opt-in data and consent will not be shared with any other third parties for their own marketing or advertising purposes.
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A short code is a five-digit number that you can message to opt-in to receive such text messages.
The code for transactional messages is 97176. The code for promotional messages is 75712.
Message frequency varies. Message and data rates may apply.
Short code opt-in data and consent will not be shared with any other third parties for their own marketing or advertising purposes.
Qualifications & exceptions
The short codes are opt-in, and the transactional and promotional codes are different.
Message and data rates may apply, and frequency varies.
The no-sharing statement is limited to sharing opt-in data and consent for third parties' own marketing or advertising.
Account & Service Control · User right or choice
Hilton Honors members: change the communications received through the online account
Hilton states that a Hilton Honors member may change the communications they receive by logging on to their online account and managing their subscriptions. The route is the member's own account settings rather than a request to the Data Protection Office.
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If you are a Hilton Honors member, you may change the communications you receive from us by logging on to your online account and managing your subscriptions.
Qualifications & exceptions
The stated route applies to Hilton Honors members.
Account & Service Control · User right or choice
Opting out of email marketing materials
Hilton states that a recipient who prefers not to receive email marketing materials may opt out at any time, and gives the unsubscribe method: using the unsubscribe function in any email received from Hilton, or clicking the unsubscribe link. The other channels for marketing opt-out requests — email, mail, SMS or WhatsApp reply, and hotel-specific texts — are listed in the next part of the section.
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Marketing Opt-Out Requests
If you prefer not to receive email marketing materials from us, you may opt-out at any time by using the following methods:
Unsubscribe: Use the unsubscribe function in any email you receive from us or by clicking this link:
Qualifications & exceptions
The email opt-out may be exercised at any time.
Only the email route is described in this part; the section continues with other channels.
Account & Service Control · User right or choice
Marketing opt-out requests: email, mail, SMS or WhatsApp reply, and hotel-specific texts
Hilton lists the routes for marketing opt-out requests: by email to the Data Protection Office; by mail to Hilton's Data Protection Office in McLean, Virginia; by SMS short code, text or WhatsApp message, by replying 'STOP' to the message received; and, for hotel-specific texts, by contacting the hotel front desk to say the guest does not want to receive text messages. The hotel-specific route is handled by the property rather than by Hilton's central office.
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Email: DataProtectionOffice@hilton.com
Mail: Write to Hilton’s Data Protection Office, 7930 Jones Branch Drive, McLean, VA 22102, USA
SMS Short Code, Text, or WhatsApp messages: Reply “STOP” to the message you received
Hotel-specific texts: Contact the hotel front desk to inform them that you do not want to receive text messages
Qualifications & exceptions
Hotel-specific text messages are stopped by contacting that hotel's front desk, not the Data Protection Office.
The SMS, text and WhatsApp route is a reply of 'STOP' to the message received.
Account & Service Control · Company practice
Marketing opt-out requests can take up to ten business days to take effect
Hilton warns that opt-out requests can take up to ten business days to become effective, so a request to stop marketing communications is not stated to take effect immediately.
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Please note that opt-out requests can take up to ten business days to be effective.
Qualifications & exceptions
The stated period is up to ten business days.
Account & Service Control · User right or choice
Push and in-app notification controls on the device and in the app
Hilton says a person may control whether its mobile apps send push notifications by changing the notification settings on their mobile device, and that if it sends in-app messages, it will allow control for those in its apps' settings. The control is therefore in the operating system for push notifications and in the Hilton app for in-app messages.
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You may control whether our mobile apps send you push notifications by changing your notification settings on your mobile device.
If we engage in sending you in-app messages, we will allow control for those in our apps’ settings.
Qualifications & exceptions
Push notification control sits in the device's notification settings; in-app message control sits in the app's own settings.
The in-app control is stated as something Hilton 'will allow'.
Account & Service Control · Context
Korea: instructions on allowing or blocking cookies are in the main body
The Korea appendix refers the reader to the section titled Managing Cookies and Other Technologies in the main body of the Statement for instructions on how to remove or block cookies from the device at any time. The appendix itself sets out no separate instructions.
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Allowing/Blocking Cookies and Other Technologies: For instructions on how to remove or block Cookies from your device at any time, please refer to the section titled Managing Cookies and Other Technologies in the main body of this Statement.
Qualifications & exceptions
The instructions are in the main body rather than in the appendix.