Data Policy

Instagram · agreement dated July 23, 2026 · Official agreement

1119 of 1531 blocks carry cards. 200 cards.

Privacy Policy

Updated on Jul 23, 2026

We've updated our Privacy Policy with details about agentic AI capabilities and how we personalise your AI experiences.

View details

Updated on Jul 23, 2026

Our Privacy Policy now includes more details about AI integrations, how we personalise your AI experiences, and new agentic AI capabilities (for example, AI tools that you can direct to take actions for you, like booking a restaurant or sending an email). Info shared with AI at Meta features is used to improve AI at Meta unless you have objected. [Learn more.](https://www.facebook.com/privacy/genai?entry_point=POLICY_SUBPAGE%3Abanner.subpage.agentic-ai-2026-h1-eu)

Updated on Jul 23, 2026

Our Privacy Policy now includes more details about AI integrations, how we personalise your AI experiences, and new agentic AI capabilities (for example, AI tools that you can direct to take actions for you, like booking a restaurant or sending an email).

Explore the policy

##

What is the Privacy Policy and what does it cover?

##

What information do we collect?

##

How do we use your information?

##

How is your information shared on Meta Products or with integrated partners?

##

How do we share information with third parties?

##

How do the Meta Companies work together?

##

How can you manage or delete your information and exercise your rights?

##

How long do we keep your information?

##

How do we transfer information?

##

How do we respond to legal requests, comply with applicable law and prevent harm?

##

How will you know the Policy has changed?

##

Privacy notice for United States residents

##

How to contact Meta with questions

##

Why and how we process your information

##

Terms of Service

##

Cookies Policy

What is the Privacy Policy and what does it cover?

Effective July 23, 2026

Read the [United States Regional Privacy Notice](https://www.facebook.com/privacy/policies/uso/) for more details about how we handle Personal Information and how to exercise your rights.

Highlights

We at Meta want you to understand what information we collect, and how we use and share it. That’s why we encourage you to read our Privacy Policy. This helps you use Meta Products[1] in the way that’s right for you.

In the Privacy Policy, we explain how we collect, use, share, retain and transfer information. We also let you know your rights. Each section of this Policy includes helpful examples and simpler language to make our practices easier to understand. We’ve also added links to resources where you can learn more about the privacy topics that interest you.

It's important to us that you know how to control your privacy, so we also show you where you can manage your information in the settings of the Meta Products you use. You can update these settings to shape your experience.

Read the full Policy below.

What Products does this Policy cover? [1]

[Learn more in Privacy Center about managing your privacy](https://www.facebook.com/privacy/center/)

1

What Products does this Policy cover?

This Policy describes the information we, Meta Platforms, Inc., process to provide [Meta Products](https://www.facebook.com/legal/meta-products?entry_point=POLICY_ANNOTATION%3A0.ex.0-WhatProductsDoesThis), which we also call "Products."

Return to top

What information do we collect?

Highlights

In this Policy we list the kinds of information we collect. Here are some important ones. We collect:

Play Video

The information we collect and process about you depends on how you use our Products[3]. For example, we collect different information if you sell furniture on Marketplace than if you ask Meta AI to write a joke for you. When you use our Products, we collect some information about you even if you don't have an account[4].

Here's the information we collect:

Your activity and information you provide

On our Products[3], you can send messages, take photos and videos, buy or sell things and much more. We call all of the things you can do on our Products "activity." We collect your activity across our Products and information you provide[5], such as:

Learn more about how to [control](https://www.facebook.com/privacy/guide/sharing?entry_point=POLICY_SUBPAGE%3A1.subpage.1-YourActivityAndInformation) who sees your content and what is public content.

Information with special protections

You might choose to provide information about your religious views, your sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs or trade union membership. These and other types of information could have special protections under the laws of your jurisdiction.

Friends, followers and other connections

Information we collect about your friends, followers and other connections

We collect information about friends, followers, groups, accounts, Facebook Pages and other users and communities you’re connected to and interact with on and off Meta Products[3]. This includes how you interact with them across our Products and which ones you interact with the most.

Information we collect about contacts and connections

We also collect your contacts’ or connections’ information, such as their name and email address or phone number, if you choose to upload or import it from a device[11], like by syncing an address book.

If you don’t use Meta Products, or use them without an account, your information might still be collected. [Learn more](https://www.facebook.com/help/637205020878504?entry_point=POLICY_SUBPAGE%3A1.subpage.2-FriendsFollowersAndOther) about how Meta uses contact information uploaded by account holders.

Learn how to upload and delete contacts on [Facebook](https://www.facebook.com/help/561688620598358?helpref=related&entry_point=POLICY_SUBPAGE%3A1.subpage.2-FriendsFollowersAndOther) and [Messenger](https://www.facebook.com/help/messenger-app/838237596230667?entry_point=POLICY_SUBPAGE%3A1.subpage.2-FriendsFollowersAndOther), or how to connect your device's contact list on [Instagram](https://lm.facebook.com/l.php?u=https%3A%2F%2Fhelp.instagram.com%2F195069860617299%3Fhelpref%3Drelated%26entry_point%3DPOLICY_SUBPAGE%253A1.subpage.2-FriendsFollowersAndOther&h=AUBgltHI_WnltBp14PL7htHPq3keTauIYfkg6fEqEzFOm_58xAn0fCXJzdTEj-VxhoiNMc1D33iteVeoS9a1egh7BRlQPJ7512vQdHpEVn7d02DOv3zOaVMJuq7WO2Q46a5Yl3OJeRswJ7j-).

Information we collect or infer about you based on others’ activity

We collect information about you based on others' activity. See some examples[12].

We also infer things about you based on others' activity. For example:

App, browser and device information

We collect and receive information from and about the different devices[11] you use and how you use them.

Device information we collect and receive includes:

Information from partners, vendors and other third parties

What kinds of information do we collect or receive?

We collect and receive information from partners[21], measurement vendors, marketing vendors and other third parties[22] about a variety of your information and activities on and off our Products[3].

Here are some examples of information we receive about you:

Partners[2] also share information like your email address, cookies[20] and advertising device ID with us. This helps us match your activities with your account, if you have one.

We receive this information whether or not you’re logged in or have an account on our Products. [Learn more](https://www.facebook.com/help/245334736592773?entry_point=POLICY_SUBPAGE%3A1.subpage.4-InformationFromPartnersVendors) about how we connect information from partners to your account.

Partners also share with us their communications with you if they instruct us to provide services to their business, like helping them manage their communications. To learn how a business processes or shares your information, read their privacy policy or contact them directly.

Take control

[Manage the information we collect about you](https://www.facebook.com/privacy/guide/collection/)

How do we collect or receive this information from partners?

Partners use our [Business Tools](https://www.facebook.com/help/331509497253087/?entry_point=POLICY_SUBPAGE%3A1.subpage.4-InformationFromPartnersVendors), integrations and Meta Audience Network technologies to share information with us.

These partners collect your information when you visit their site or app or use their services, or through other businesses or organizations they work with. We require partners to have the right to collect, use and share your information before giving it to us.

What if you don’t let us collect certain information?

Some information is required for our Products to work. Other information is optional, but without it, the quality of your experience might be affected.

Learn more[23]

What if the information we collect doesn’t identify individuals?

In some cases information is de-identified, aggregated, or anonymized by third parties so that it no longer identifies individuals before it’s made available to us. We use this information as described below without trying to re-identify individuals.

Take control

[Manage the information we collect about you](https://www.facebook.com/privacy/guide/collection/)

2

Partner

A person, business, organization or body using or integrating our Products to advertise, market or support their products and services

3

What Products does this Policy cover?

This Policy describes the information we, Meta Platforms, Inc., process to provide [Meta Products](https://www.facebook.com/legal/meta-products?entry_point=POLICY_ANNOTATION%3A0.ex.0-WhatProductsDoesThis), which we also call "Products."

4

Information we collect and receive if you use or interact with our Products but don’t have an account

Even if you don't have an account, you may interact with or use Meta Products[3]. Then we collect things like:

We also receive information using cookies and similar technologies, like the Meta Pixel or Social Plugins, when you visit other websites and apps that use our [Business Tools](https://www.facebook.com/help/331509497253087/?helpref=uf_share&entry_point=POLICY_ANNOTATION%3A1.ex.41-InformationWeCollectIf) or other Meta Products. Read more about information we receive from partners, vendors and other third parties in this policy and in our [Cookies Policy](https://www.facebook.com/policies/cookies?entry_point=POLICY_ANNOTATION%3A1.ex.41-InformationWeCollectIf).

Examples of why we collect and receive information

Security of our Products

For example, we collect information to monitor attempted attacks on our systems, such as overloading our servers with traffic. Also, if we see someone without an account trying to load too many pages, they could be trying to [scrape](https://www.facebook.com/help/463983701520800/?helpref=search&entry_point=POLICY_ANNOTATION%3A1.ex.41-InformationWeCollectIf) our site in violation of our terms. Then we can take action to prevent it.

Safety and integrity

We can take action according to our Community Standards against someone without an account interacting with Meta Products. For example, we can share information with law enforcement when we believe there is a genuine risk of death or imminent bodily harm.

Advertising

For example, you may also see ads for the [Meta Company Products](https://www.facebook.com/legal/meta-company-products?entry_point=POLICY_ANNOTATION%3A1.ex.41-InformationWeCollectIf) shown through [Meta Audience Network](https://www.facebook.com/help/119468292028768/?helpref=search&entry_point=POLICY_ANNOTATION%3A1.ex.41-InformationWeCollectIf) when you visit other apps if we can’t recognize you as a registered user of the Meta Products.

Performance

For example, we collect information when people use our Products, even if they don’t have an account, to measure how fast our pages load in different countries and whether they're working properly. This helps us identify and fix issues with local networks.

5

Information you provide

For example, when you create a Facebook account, you must provide some information, like a password and your email address or phone number. You might choose to add other details to your account, like a profile photo or payment information.

We also collect information you provide when you:

6

What we collect from our camera feature

José likes using Instagram’s Camera feature to take pictures of his flower garden. We collect information about how José uses the Camera feature. For example, if he chooses a background effect for the photo he’s about to take, we collect information from the camera so we can apply the effect to his photo.

How filters, effects, masks and avatars work

If you use our camera or allow access to photos and videos, on certain Meta Products you can add filters, effects, masks or avatars. Some of these features process parts of faces or bodies within the camera frame, photo or video. Then they can do things like fit a mask correctly over the eyes, nose and mouth. The information we use for this process is used to create the feature. It’s not used to identify you.

What we collect from voice-enabled features

Ren tells Meta’s voice-enabled Assistant to take a photo on smart glasses. A visual indicator shows that Assistant is activated and listening for Ren’s command. We collect this voice interaction, which includes any background sound that occurs when Ren says the command. Collecting Ren’s voice interactions lets us provide and, depending on Ren’s settings, improve the Assistant feature.

7

Metadata

8

Interactions with our features that are part of AI at Meta

Across Meta Company Products, you can interact with Meta’s generative AI features and experiences that are part of [AI at Meta](https://www.facebook.com/privacy/genai?entry_point=POLICY_ANNOTATION%3A1.ex.62-InformationYouOrOthersExchange).

When you or others use, or exchange information with these features, or when they perform actions, we collect and use information, such as:

9

Apps and features you use, and how you use them

For example, we log:

10

Purchases or other transactions

We collect information when you use our Products to buy or sell things or make or receive financial transactions.

Some examples are:

What we collect from transactions

When you use our Products to buy or sell things or make or receive financial transactions, including payments using Meta Pay or in Marketplace, Shops or groups, or use other Meta checkout experiences, we collect information about your purchase or other financial transactions, like:

Why we collect this information

We collect and store this information to facilitate your purchase, receipt of payments and other financial transactions, to personalize your experience on our Products, for advertising and to allow you to access and view your payment and transaction history, where available. And, depending on your choices, we store this information to provide you faster and easier payment and financial transactions experiences.

More in the Privacy Policy

How do we use your information?

How do we respond to legal requests, comply with applicable law and prevent harm?

11

Device

Devices include computers, phones, hardware, connected TVs, Meta Quest and other web-connected devices.

12

When we collect information based on others’ activity

For example, we collect information about you on Meta Products when others:

13

What device you’re using, and other device characteristics

We collect device information like:

14

Identifiers that tell your device apart from other users’

Identifiers we collect include device IDs, mobile advertiser ID or IDs from games, apps or accounts you use. We also collect Family Device IDs or other identifiers unique to [Meta Company Products](https://www.facebook.com/legal/meta-company-products?entry_point=POLICY_ANNOTATION%3A1.ex.26-IdentifiersThatTellYour) associated with the same device or account.

15

Device signals

Device signals include GPS, Bluetooth signals, nearby Wi-Fi access points, beacons and cell towers.

16

Related metadata

For example, if you give us permission to access your device’s camera roll, we collect metadata. This metadata is from and about your photos and videos and includes the date and time they were made. We use this to do things like remind you when you have new photos to upload.

17

IP address

Stands for "internet protocol address." It’s a unique number assigned to a device, like a phone or computer, that allows it to communicate over the internet. Numbers are assigned according to standard guidelines, or protocols.

Just like you need a mailing address to receive a letter from a friend, your device needs an IP address to receive information on the internet.

18

Information about the network you connect your device to and your internet connection

Information about your network and connection includes:

One reason we collect this information is to make your experience better. For example, if we know that your phone and TV are connected to the same network, we can help you use your phone to control a video stream on your TV.

More in the Privacy Policy

How do we use your information?

19

Information about our Products’ performance on your device

We collect device information to prevent, diagnose, troubleshoot and fix errors and bugs. This includes how long the app was running, what model of device you were using and other performance and diagnostic information.

20

Information from cookies and similar technologies

Cookies are small pieces of text used to store information on web browsers. We use cookies and similar technologies, including data that we store on your web browser or device, identifiers associated with your device and other software, Social Plugins and the Meta Pixel. They help us provide, protect and improve our Products, such as by personalizing content, tailoring and measuring ads and providing a safer experience.

We collect information from cookies stored on your device, including cookie IDs and settings.

Read our [Meta Cookies Policy](https://www.facebook.com/policies/cookies/?entry_point=POLICY_ANNOTATION%3A1.ex.17-CookiesCookiesAreSmall).

21

Types of partners

Partners

Our partners[2] use our Products, including our Business Tools and other technologies that allow businesses to advertise or support their products. Business Tools also help our partners understand and measure how people are using their products and services and how well their ads are working. For example, they might put one of our Business Tools, the Meta Pixel, on their website. Or they might use Meta Audience Network tools to monetize their apps by showing ads from businesses that advertise on Facebook.

Integrated partners

Integrated partners[24] also use our Products, specifically the technologies that help you make a connection to them. For example, you might log into their app or website using Facebook Login. Or you might play their game on Facebook, which we call an integration because you can play without leaving our app.

Who are our partners and integrated partners?

Here are some examples:

22

Other third parties we get information from

Some people, businesses, organizations and bodies share information with Meta but don’t necessarily use our Products. We collect and receive information from these other third parties[25], including:

Third-party public sources

We get datasets from publicly available sources, research institutions, data providers and professional and non-profit groups. We use these datasets to:

More in the Privacy Policy

How do we use your information?

23

What happens if you don’t let us collect certain information

For example, if you don’t provide your email address, phone number or age, we won’t be able to create an account for you to use our Products.

Or you can choose not to add Facebook friends, but then your Facebook Feed won’t show friends’ photos and status updates.

24

Integrated partner

A partner who uses technologies that help you make a connection to them through our Products, including plugins, login, checkout experiences, instant games, and other such integrations

25

Third party

A person, business, organization or body that is not part of the Meta Companies

Return to top

How do we use your information?

Highlights

Here are some of the ways we use your information:

Play Video

We use information we collect to provide a personalized experience to you, including ads, along with the other purposes we explain in detail below.

For some of these purposes, we use information across our Products[26] and across your devices[27]. The information we use for these purposes is automatically processed by our systems. But in some cases, we also use manual review[28] to access and review your information.

To use less information that’s connected to individual users, in some cases we de-identify or aggregate information or anonymize it so that it no longer identifies you. We use this information in the same ways we use your information as described in this section.

Here are the ways we use your information:

To provide, personalize and improve our Products

We use information we have to provide and improve our Products[29]. This includes:

We use information with special protections you choose to provide for these purposes, but not to show you ads.

Read more about how we use information to provide, personalize and improve our Products:

How we show ads and other sponsored or commercial content

When you use our Products, you see ads and sponsored or commercial content, like product listings in Shops. Meta personalizes your ads on and across Meta Company Products. You also see ads shown through [Meta Audience Network](https://www.facebook.com/help/119468292028768/?helpref=search&entry_point=POLICY_SUBPAGE%3A2.subpage.2-HowWeShowAds) or commercial content when you visit other apps. We use your information to show you ads paid for by advertisers, businesses, and organizations. We want everything you see to be interesting and useful to you.

To decide what to show you and others, we use information we have about you, including:

See some examples.[30]

We also use information that's been de-identified, aggregated, or anonymized so that it no longer identifies individuals, to show you ads.

[Learn more](https://www.facebook.com/help/794535777607370?entry_point=POLICY_SUBPAGE%3A2.subpage.2-HowWeShowAds) about some of the ways we show you ads that we think may be interesting to you, including using machine learning.

Take control

[Learn more about how ads work](https://www.facebook.com/privacy/guide/ads/)

[Manage Ad preferences](https://mbasic.facebook.com/settings/ads/?entry_point=POLICY_SUBPAGE%3A2.subpage.2-HowWeShowAds)

How we use information to improve Meta Products

We’re always trying to make Meta Products better and create new ones with the features you want. Information we collect from you helps us learn how.

For example, we use information we collect to:

How we use information to personalize our features that are part of AI at Meta

We use information we have, including about your interests and preferences, to help make responses and actions from our features that are part of [AI at Meta](https://www.facebook.com/privacy/genai?entry_point=POLICY_SUBPAGE%3A2.subpage.5-HowWeUseInformationAI) more relevant, such as:

For example, Anna is looking for a place to eat and asks Meta AI to recommend a restaurant for dinner. Meta AI uses Anna's [location-related information](https://mbasic.facebook.com/privacy/policy/printable/version/26776488768644674/?annotations%5B0%5D=2.subpage.6-HowWeUseLocation&back_id=ref-36&entry=0&entry_point=POLICY_SUBPAGE%3A2.subpage.5-HowWeUseInformationAI) to suggest restaurants nearby.

To make the restaurant suggestion even more relevant, Meta AI also uses additional information including that Anna recently told Meta AI she loves Italian food, and that she has lately been liking Instagram posts featuring modern fine dining. By using her interests, location and profile, Meta AI is able to respond to Anna with a relevant suggestion of a highly-rated, upscale Italian bistro nearby. Meta AI then also offers to book Anna a table at that restaurant.

How we use location-related information

We use location-related information that you allow us to receive if you turn on the Location Services device setting. This includes things like your GPS location and, depending on the operating system you're using, other device signals[31].

We also receive and use some location-related information even if Location Services is turned off. This includes:

We use location-related information, such as your current location, where you live, the places you like to go and the businesses and people you're near, to do the things described in the ”How do we use your information?” section of the Policy, like:

Take control

[How to manage Facebook location settings](https://www.facebook.com/help/337244676357509?entry_point=POLICY_SUBPAGE%3A2.subpage.6-HowWeUseLocation)

[How to turn Instagram location services on or off](https://lm.facebook.com/l.php?u=https%3A%2F%2Fhelp.instagram.com%2F171821142968851%3Fentry_point%3DPOLICY_SUBPAGE%253A2.subpage.6-HowWeUseLocation&h=AUD2Yl_6jtxkvHZmla2htlMx00gXUmcRA1nL9znIXrykQ4dtpOXinSbFt_95IOZed55ik2xQu3JJiDnf4B_oWQCuH6pdEcGh4OTWrZpE3XNvBJ9D7eQ3dvxrsgc9XkOR-wJCdGRcV6GhcXBn)

[Manage location settings](https://mbasic.facebook.com/privacy/policy/printable/version/26776488768644674/?back_id=link-collection-2&link_dialog=LOCATION&entry=0&entry_point=POLICY_SUBPAGE%3A2.subpage.6-HowWeUseLocation)

To promote safety, security and integrity

We use information we collect to help protect people from harm and provide safe, secure Products.

Learn more

To provide measurement, analytics and business services

Lots of people rely on our Products to run or promote their businesses or share content. We help them measure how well their ads and other content, products and services are working.

Learn more

To communicate with you

We communicate with you using information you've given us, like contact information you've entered on your profile.

Learn more

To research and innovate for social good

We use information we have, information from researchers and datasets from publicly available sources, professional groups and non-profit groups to conduct and support research.

Learn more

Promoting safety, security and integrity

Here are some ways we promote safety, security and integrity. We work to:

[Learn more](https://lm.facebook.com/l.php?u=https%3A%2F%2Ftransparency.fb.com%2F%3Fentry_point%3DPOLICY_SUBPAGE%253A2.subpage.8-PromotingSafetySecurityAnd&h=AUDL7FhypGaFPW9WAnMjEDZmIkq7g2suzHJCXRgoQCBeARxFYslyJciKpfWvLh8RT7x81Ui-7fMkQbdp1MRlZnNk5agdDjYvR5RwlcLVgzO9JA-mOHHVqjGSbYFU1in6-1fZk3YLAHg9QGVb) about how we work to keep Meta a safe place for everyone.

Take control

Account security

Providing measurement, analytics and business services

To provide measurement and analytics services, we use the information we collect about you across your accounts on our Products.

Our measurement and analytics services help our partners[35] and users understand things like:

We also use the information we collect to provide business services.

More in the Privacy Policy

How do we share information with partners, vendors, service providers and other third parties?

Communicating with you

We communicate with you in a few different ways. For example:

We also use information about how you interact with our messages, like if you open an email from us. This helps us understand the best way to reach you and whether our communications are helpful.

Take control

Communication preferences

Researching and innovating for social good

We research and innovate to help people around the world. Our goals include:

Here are some examples of our research:

[Learn more](https://lm.facebook.com/l.php?u=https%3A%2F%2Fresearch.fb.com%2F%3Fentry_point%3DPOLICY_SUBPAGE%253A2.subpage.14-ResearchingAndInnovatingFor&h=AUCK9UMDTFG18mN9iZbEz3yGVphzldE11XdbzLjdaFp7Kt9WBiX9RqeN9Q97ZleXDQkerLuSCJPYDNruvi5NESTw5xeW3fkeeiuib_LNW99XWyAB5AJgtX0Ays-qDy0HOjVb82pkHyet-WDB) about our research programs

More in the Privacy Policy

Why and how we process your information

26

Using information across our Products

Play Video

We use [information across your accounts on our Products](https://www.meta.com/help/accounts-center/Information-used-across-accounts/?entry_point=POLICY_ANNOTATION%3A2.ex.5-UsingInformationAcrossOur) to:

If you add accounts to the same [Accounts Center](https://www.facebook.com/help/943858526073065/?entry_point=POLICY_ANNOTATION%3A2.ex.5-UsingInformationAcrossOur), we also use your information to offer [connected experiences](https://www.facebook.com/help/509817036774018/?entry_point=POLICY_ANNOTATION%3A2.ex.5-UsingInformationAcrossOur) and improve your experiences across accounts. See an example.[39]

Take control

[How to add or delete accounts in your Accounts Center](https://www.facebook.com/help/213446087365127/?entry_point=POLICY_ANNOTATION%3A2.ex.5-UsingInformationAcrossOur)

[Manage accounts](https://accountscenter.facebook.com/accounts/)

27

Why we use information across devices

One reason we use your information across devices[40] is to help us give you a more personalized experience. For example, we might show you an ad on your phone, and later you might use your laptop to click on the ad and buy the product. By combining that information across your devices, we can understand what ads are relevant to you and help businesses measure how well their ad performed.

28

Manual review

Examples of when we use manual review

Who reviews this information

Our reviewers work at Meta, for [Meta Companies](https://www.facebook.com/help/111814505650678?ref=tos&entry_point=POLICY_ANNOTATION%3A2.ex.2-ManualReviewExamplesOf) or for a trusted service provider[41]. We require every reviewer who's allowed access to your information to meet privacy and security standards.

[Learn more](https://lm.facebook.com/l.php?u=https%3A%2F%2Ftransparency.fb.com%2Fpolicies%2Fimproving%2Fprioritizing-content-review%2F%3Fentry_point%3DPOLICY_ANNOTATION%253A2.ex.2-ManualReviewExamplesOf&h=AUATm4LlU1HAMCa98UgnjFtiD1my5f7M8NudNsx4QL_LApomYMuAlf2NEjMtk6DjPCyUspUV-y9LnHozgf0T4wq6ZSo2RgryY4KN3z5Uu7Xb6hVY-O--GYZf7xvcDcC8OCfNf2-rkrSK7umy) about how Meta prioritizes content for manual review.

29

What Products does this Policy cover?

This Policy describes the information we, Meta Platforms, Inc., process to provide [Meta Products](https://www.facebook.com/legal/meta-products?entry_point=POLICY_ANNOTATION%3A0.ex.0-WhatProductsDoesThis), which we also call "Products."

30

Your activity on our Products

For example, William checks into a local bakery on Facebook, so later we might show him ads on Instagram for other local bakeries.

Your activity on third-party websites and apps, depending on your settings

For example, Jane buys a pair of shoes from an online shoe store or in an online chat with a shoe seller. The seller shares Jane’s activity with us using our Business Tools, subject to our Business Tools Terms.

Later, Jane sees an ad on Instagram for a discount on her next shoe purchase from the online store.

If she doesn't want to see ads from this shoe store again, she can hide them in her [Advertisers setting](https://www.facebook.com/adpreferences/advertisers?entry_point=POLICY_STORY_ANNOTATION%3A2.story.6-YourActivityOnOur). Or if she doesn’t want us to show her any ads based on her activity on other websites and apps, she can make sure that this setting is turned off in her [Ad preferences](https://www.facebook.com/adpreferences/ad_settings?entry_point=POLICY_STORY_ANNOTATION%3A2.story.6-YourActivityOnOur).

Topics we think you might be interested in

For example, Jon likes several Facebook Pages about famous musicians, so we think he has an interest in "music."

Based on this interest, we might show him an ad for a local record shop or an online music publication.

Jon can manage his interests in his [ad topics](https://www.facebook.com/adpreferences/ad_topics?entry_point=POLICY_STORY_ANNOTATION%3A2.story.6-YourActivityOnOur).

Your connections

For example, Fiona’s friend likes an Instagram account for a local art fair. Based on her friend’s activity, we might show Fiona an ad for the art fair.

31

Other device signals we receive

We receive different types of device signals from different operating systems. They include things like nearby Bluetooth or Wi-Fi connections.

32

IP address

Stands for "internet protocol address." It’s a unique number assigned to a device, like a phone or computer, that allows it to communicate over the internet. Numbers are assigned according to standard guidelines, or protocols.

Just like you need a mailing address to receive a letter from a friend, your device needs an IP address to receive information on the internet.

33

Personalizing ads for you and others

For example, Marcus is going on a trip and wants to use Find Wi-Fi to find free, public Wi-Fi at the airport. He has turned on Location Services on his device and allowed location access on the Facebook app, so we can use his GPS information to help him find the most relevant public Wi-Fi networks. We’ll also use this information to show him ads for local businesses near the airport.

Later, Marcus turns off Location Services before he lands, so we don’t collect his GPS information anymore. Later on his trip, he opens the Facebook app, and we can use the IP address we receive to estimate Marcus’ general location and show him ads for businesses nearby.

34

Helping to keep your account secure

For example, we use information about the locations you normally log in from, combined with other information, to detect suspicious activity. So if we detect an attempt to log into your account from a new location, we can check that it’s really you.

35

Partner

A person, business, organization or body using or integrating our Products to advertise, market or support their products and services

36

Information we provide about different types of people

For example, we might tell an advertiser that their ad was seen by women aged 25–34 who live in Madrid and like software engineering.

37

Third party

A person, business, organization or body that is not part of the Meta Companies

38

Providing more personalized features, content and suggestions across our Products

For example we can:

39

Using your information if you add accounts to the same Accounts Center

For example, if you follow your favorite team on Instagram, we can more easily suggest that you follow that team’s Page on Facebook.

[Learn more](https://www.meta.com/help/accounts-center/433719745369721/?entry_point=POLICY_ANNOTATION%3A2.ex.7-UsingYourInformationIf) about how we use information across accounts if you add accounts to the same Accounts Center.

40

Device

Devices include computers, phones, hardware, connected TVs, Meta Quest and other web-connected devices.

41

Service provider

A person, business, organization or body that provides services to Meta or to our users on behalf of Meta. For example, our service providers do things like investigate suspicious activity and provide customer support.

Return to top

How is your information shared on Meta Products or with integrated partners?

Highlights

On Meta Products

Learn more about the different cases when your information can be shared on our Products[42]:

People and accounts you share and communicate with

When you share and communicate using our Products, you can sometimes choose the audience[43] for what you share.

When you interact with people or businesses, they can see:

What you share with them

For example, the audience you choose can see when you:

What you communicate with them

People you interact with can see what you send to them. So if you send a person or a business a message on Messenger or Instagram, that person or business can read your message.

Some of your activity

People and businesses can also see some of your activity on our Products. This includes when you:

When you’re active

Some of our Products might provide you with settings that allow others to see when you're active on our Products, such as “active status.” In some cases, we also offer settings that allow others to see when you’re active in a particular section of one of our Products, like a message thread, game or event, or when you last used one of our Products.

Learn how to update your Active Status on [Facebook](https://www.facebook.com/help/215888465102253?helpref=faq_content&entry_point=POLICY_SUBPAGE%3A3.subpage.1-PeopleAndAccountsYou) and [Messenger](https://www.facebook.com/help/messenger-app/278118979024443?entry_point=POLICY_SUBPAGE%3A3.subpage.1-PeopleAndAccountsYou), or how to update your Activity Status on [Instagram](https://lm.facebook.com/l.php?u=https%3A%2F%2Fhelp.instagram.com%2F1164377657035425%3Fentry_point%3DPOLICY_SUBPAGE%253A3.subpage.1-PeopleAndAccountsYou&h=AUAqj-iI_HFNQIbGYqBTW79dFIpW2l5SXrrCI0tAbhnY8jhFywHjDD6mVsHBAHFXShMZjQH9pvYPez70dA8PU6_BKasQCELR0CtzSkAxdgKdpWqab-0a-Q1UYOH-JMvDU210WxF4Mrr4zN3E).

When you interact with a supervised user

Some accounts are supervised[44]. When you interact with a supervised user, their parent or guardian can see some of your activity and information. This can include information like your username, profile picture and if the supervised user blocked you. On some Products, the supervised user can let their parent or guardian know if they reported you.

Content others share or reshare about you

Who can see or reshare your content

People in your audience can view your content and can choose to share it with others outside your audience, on and off our Products. For example, when you share a post or send a message to specific friends, they can download, screenshot or reshare it with anyone, including by using features that are part of [AI at Meta](https://www.facebook.com/privacy/genai?entry_point=POLICY_SUBPAGE%3A3.subpage.2-ContentOthersShareOr), on, across or off our Products.

When you comment on a post or react to a photo, your comment or reaction can be seen by anyone who can see the post or photo. This can include people you aren’t connected to. The person who shared the post can also change their audience at any time after you’ve interacted with it.

When others interact with our features that are part of AI at Meta, they can share information about you, including messages and content you have shared[45]. This may be on or off our Products and with others outside your chosen audience.

How information about you can be shared

People who use our Products can share information about you with the audience they choose. For example, they can:

If you’re uncomfortable with what others have shared about you on our Products, for example on Facebook, you can always choose to [report posts and stories](https://www.facebook.com/help/1380418588640631?ref=dp&entry_point=POLICY_SUBPAGE%3A3.subpage.2-ContentOthersShareOr).

Take control

[Remove a tag from a photo or post on Facebook](https://www.facebook.com/help/140906109319589?entry_point=POLICY_SUBPAGE%3A3.subpage.2-ContentOthersShareOr)

[Remove a tag from a photo or video on Instagram](https://lm.facebook.com/l.php?u=https%3A%2F%2Fhelp.instagram.com%2F178891742266091%3Fentry_point%3DPOLICY_SUBPAGE%253A3.subpage.2-ContentOthersShareOr&h=AUAN6Jg7HGAajizgH7IKEqaKbb_iSUBSn4e8Dc39XXhImbILWj490acneKlSnR3xhby39nYpGWWau8oyeXTeO9psqq7K7hMavUq8bAKgqAxRvqsyGGtsHx7Q_DKAdwMbpctNB22HWHrqNeNT)

[Change your audience settings on Facebook or Instagram](https://www.facebook.com/privacy/dialog/grouped-controls-audience/?entry_point=POLICY_SUBPAGE%3A3.subpage.2-ContentOthersShareOr)

[Delete your information on Facebook or Instagram](https://www.facebook.com/privacy/dialog/delete-your-information/?entry_point=POLICY_SUBPAGE%3A3.subpage.2-ContentOthersShareOr)

[Manage tags](https://mtouch.facebook.com/0/allactivity/?category_key=manageyourtags&audience=EVERYONE&manage_mode=1&entry_point=POLICY_SUBPAGE%3A3.subpage.2-ContentOthersShareOr)

Public content

What content is public?

Some of your information and activity are always public. This includes your:

Other content you can choose to set to Public, like posts, photos and videos you post to your profile, Stories, Lives or Reels.

Who can see public content?

When content is public, it can be seen by anyone on or across our Products, and in some cases off our Products, even if they don’t have an account.

For example, if you comment on Marketplace, a Facebook Page or a public Instagram account, or if you leave a rating or review, your comment, rating or review will be visible to anyone. It could appear in any of our Products or be seen by anyone, including off our Products.

Where can public content be shared?

We, you and people using our Products can send public content (like your profile photo, or information you share on a Facebook Page or public Instagram account) to anyone on, across or off our Products. For example, users can share it in a public forum, or it can appear in search results on the internet or our [research tools](https://lm.facebook.com/l.php?u=https%3A%2F%2Ftransparency.meta.com%2Fresearchtools%2Fmeta-content-library%3Fentry_point%3DPOLICY_SUBPAGE%253A3.subpage.3-PublicContentWhatContent&h=AUA7OJvXKJAg0Vnqdk2dyL8egWvecI_HPblN15AQHOSxSSzyN5ezwvhVxk38l4yQYsJr2CG-1_iAxDJvSXkPSkl1Qrc4fLDDnvO7Jr3r30ai4PT0-Yone3XyOVVx8oj-50BmEHhTwGbCjqNq).

Public content can also be seen, accessed, reshared or downloaded through third-party services, like:

Search engines and other third parties use this information according to their own terms and policies, not Meta’s.

Take control

[Public information on Facebook](https://www.facebook.com/help/203805466323736?ref=dp&entry_point=POLICY_SUBPAGE%3A3.subpage.3-PublicContentWhatContent)

[How to make a public account private on Instagram](https://lm.facebook.com/l.php?u=https%3A%2F%2Fhelp.instagram.com%2F448523408565555%3Fentry_point%3DPOLICY_SUBPAGE%253A3.subpage.3-PublicContentWhatContent&h=AUDVLR384nPg_rQtN5TdWj0TEe3XSte_R6Yd8dezTteOC_9LoJOEA7_VVOoPJBG7U9Er6sdSWZAaLAhVUYvK5Ip0wCEFak1jLA_AuMLtP8JbcZiimEkaPXqSLLe1aEOyGbJpKmhRUMppHPRV)

[Manage public information](https://mbasic.facebook.com/privacy/policy/printable/version/26776488768644674/?back_id=link-collection-6&link_dialog=PRIVACY_CHECKUP&entry=0&entry_point=POLICY_SUBPAGE%3A3.subpage.3-PublicContentWhatContent)

With integrated partners

You can choose to connect with integrated partners[47] who use our Products. If you do, these integrated partners receive information about you and your activity.

These integrated partners can always access information that’s public on our Products. Learn more about other information they receive and how they handle your information:

When you use an integrated partner’s product or service

Information they receive automatically

When you use an integrated partner’s products or services, they can access:

See examples[48] of when an integrated partner might receive your information.

Information they receive with your permission

Sometimes these integrated partners ask you for permission to access certain additional information from your Facebook, Instagram or Messenger account. In their request, they’ll explain what information they’d like to access and let you choose whether to share it.

On Facebook, this includes things like your email address, hometown or birthday. On Instagram, this includes content, like photos and videos, that you’ve shared from your account when the account was set to private.

Learn what happens[49] if you choose to share your friends list, or if your friends choose to share their friends list.

We automatically log when you receive a request from an integrated partner to access your information. These requests to access information are separate from the Apps and Websites access that you manage in your Facebook or Instagram Ad preferences or in your mobile device settings.

How long they can access your information

Apps or websites you’ve logged into using Facebook Login or connected to your Instagram account can access your nonpublic information on Meta Products unless it appears to us that you haven’t used the app or website in 90 days. Note that even if an app’s access to your information has expired, it can still retain information you shared with it previously.

We encourage you to visit your Apps and Websites settings from time to time to review which apps and websites continue to have access to your information through Facebook Login or Instagram.

Take control

[How to manage apps and websites on Facebook](https://www.facebook.com/help/1727608884153160/app-visibility-and-privacy?entry_point=POLICY_SUBPAGE%3A3.subpage.4-WhenYouUseAn)

[How to manage apps and websites on Instagram](https://lm.facebook.com/l.php?u=https%3A%2F%2Fhelp.instagram.com%2F1144624522593085%3Fentry_point%3DPOLICY_SUBPAGE%253A3.subpage.4-WhenYouUseAn&h=AUAnCjNGITur7WgNviXBIXvca3Y3YHBP7BbZpfYorPdCMWd0km_yD7TDbMthOVJtdvYoo1S_460JW5HIv7aoW9MU-tb-zqQ1k00YXtr0gKWn6V1SSqgpv1ePrw6c7EdpJRtu3uaraChIC83n)

[Manage apps and websites](https://mbasic.facebook.com/privacy/policy/printable/version/26776488768644674/?back_id=link-collection-7&link_dialog=MANAGE_APPS&entry=0&entry_point=POLICY_SUBPAGE%3A3.subpage.4-WhenYouUseAn)

When you interact with someone else’s content on an integrated partner’s product or service

Integrated partners receive information about your activity when you interact with other Facebook, Instagram or Messenger users while they’re using the integrated partner’s product or service.

For example, a gamer livestreams to Facebook using a partner app. Then you comment on that livestream. The app developer will receive information about your comment.

How integrated partners handle your information

Integrated partners handle the information you share with them according to their own terms and policies, not Meta’s. You can review their privacy policy on their website or app to learn how they receive and process your information. In some cases, they use a separate service provider to receive and process your information.

More resources

[How Meta reviews apps that integrate with our Products](https://developers.facebook.com/docs/apps/review/?entry_point=POLICY_SUBPAGE%3A3.subpage.6-HowIntegratedPartnersHandle)

Take control

[Learn more about audiences](https://www.facebook.com/privacy/guide/sharing/)

[Manage apps and websites](https://mbasic.facebook.com/privacy/policy/printable/version/26776488768644674/?back_id=link-collection-8&link_dialog=MANAGE_APPS&entry=0&entry_point=POLICY_SECTION%3A3-HowIsYourInformation)

42

What Products does this Policy cover?

This Policy describes the information we, Meta Platforms, Inc., process to provide [Meta Products](https://www.facebook.com/legal/meta-products?entry_point=POLICY_ANNOTATION%3A0.ex.0-WhatProductsDoesThis), which we also call "Products."

43

Choosing an audience

On Facebook, the audience can be made up of:

On Instagram, you can set the audience for what you share by choosing between a private or public account. With a [private account](https://lm.facebook.com/l.php?u=https%3A%2F%2Fhelp.instagram.com%2F448523408565555%3Fentry_point%3DPOLICY_ANNOTATION%253A3.ex.2-ChoosingAnAudienceOn&h=AUBsMTTHuoPCwzIvW2o08U7hGc2O3KbRYqoRgNPx4jSubPmiyh4NT_inbCJLsUpV8lxZUe4MMsfeEOkKK3D1puxdnfizU9YcsEjkQd3zUZU3YkzRxOTUtI32WweVjtFoFHshHtCfBPr5Vrqf), only followers you approve can see what you share. With a public account, your posts and other content on Instagram can be seen by anyone, on or off our Products, including if they don’t have an account. You can restrict the audience for your content by blocking individual accounts from viewing them. You can also create a close friends list for certain types of content that only the people on that list can see.

Take control

Audience settings

Audience settings are different from app permissions

Your audience settings are different from the permissions you give to individual apps and websites to access your information. Read our policy about how you may share information with integrated partners.

44

Supervision

Supervision provides supervisors chosen by a teen, like parents and guardians, with tools and insights to help support a teen account.

45

Interactions with our features that are part of AI at Meta

Across Meta Company Products, you can interact with Meta’s generative AI features and experiences that are part of [AI at Meta](https://www.facebook.com/privacy/genai?entry_point=POLICY_ANNOTATION%3A1.ex.62-InformationYouOrOthersExchange).

When you or others use, or exchange information with these features, or when they perform actions, we collect and use information, such as:

  • Prompts that can include questions, messages, media and other information you or others share with or send to these features
  • Responses and other information you receive from these features. Sometimes these are provided with the help of our AI integrations
  • Information relating to the actions these features take, like booking you a restaurant reservation or sending an email, including the data these features access or share to take these actions
  • Feedback you give to these features and responses to your feedback
  • Information we collect to personalize these features. See examples
  • Information about you and others from third party apps and services that you connect to Meta Products to enhance your experience, including our features that are part of AI at Meta. Learn more

46

Search engines

You can visit your [privacy settings](https://www.facebook.com/settings?tab=privacy&entry_point=POLICY_ANNOTATION%3A3.ex.5-SearchEnginesYouCan) to control whether search engines can show your profile or public photos and videos in search results outside of Meta. Some public content might still be accessible through search engines, for example:

47

Integrated partner

A partner who uses technologies that help you make a connection to them through our Products, including plugins, login, checkout experiences, instant games, and other such integrations

48

When an integrated partner might receive your information

For example, you might use your Facebook login to play an online game with your Facebook friends. The game developer automatically receives information about your activities in the game.

When an integrated partner might receive your information

Or you might use the Facebook Like button on an article posted on a news website. The website developer automatically receives information about your Like on their article.

49

Sharing friends lists

When you share your friends list

If you use Facebook Login to log into an app, the app developer might request access to your list of Facebook friends. Here's what happens if you give the app developer permission to view these lists:

When your friends share their friends list

Your friends might choose to share their friends lists with app developers through Facebook Login. But your friends can’t use Facebook Login to share nonpublic information about you.

Return to top

How do we share information with third parties?

Highlights

We share certain information with:

We don’t sell your information, and we never will.

We don't sell any of your information to anyone, and we never will. We also require partners[50] and other third parties[51] to follow rules about how they can and cannot use and disclose the information we provide.

Here’s more detail about who we share information with:

Partners

Advertisers and Audience Network publishers

Advertisers

We provide advertisers with reports about the number and kinds of people who see and engage with their ads and commercial content. These reports include information about the general demographics and interests of people who engaged with an advertiser’s ad or commercial content. Then advertisers can better understand their audience. See an example[52].

Meta also provides advertisers and their vendors with information about:

We also confirm which ads or commercial content you viewed that led you to take an action with an advertiser, such as downloading an advertiser's app. But we don't share information with these advertisers and their vendors that by itself can be used to contact or identify you, such as your name or email address, unless you give us permission.[53]

Audience Network publishers and their vendors

Meta Audience Network lets advertisers place ads with us that will be published on other apps and websites outside of Meta.

To help show you ads on their apps and websites, we share information with publishers who use Audience Network, as well as vendors who facilitate that use. For example, we share:

But we don't share information with these publishers and their vendors that by itself can be used to contact or identify you, such as your name or email address, unless you give us permission[53].

Partners who use our analytics services

People rely on our Products[54], like business accounts, professional tools and Facebook Pages, to run and promote their businesses. Businesses use our analytics services to understand more about how people are using their content, features, products and services.

To provide these services, we use the information we collect about you. We put this information into aggregate reports so that partners can see how well their content, features, products and services are performing and are able to understand things like users’ experience with such content, products and services.

These reports aggregate information like:

Advertisers also receive other information. Read our Policy about how we share information with advertisers.

Partners who offer goods or services on our Products and commerce services platforms

When you choose to make a transaction[55], or otherwise choose to share information with a seller, creator, fundraiser, charity, payment services provider or commerce services platform[56], we share information with them and with any providers acting on their behalf.

Depending on how you interact with them, they receive:

For example, if you make a purchase from an Instagram shop using checkout, the shop will receive information to complete your transaction. This may include your order items, your contact details and shipping information. If the shop uses a payment services provider, such as PayPal, to facilitate the transaction, the provider will receive the transaction amount, a transaction description (to appear on your credit card statement) and your payment card information, such as cardholder name, card number, expiration date and billing address. [Learn more](https://www.facebook.com/help/instagram/357872324807367/?entry_point=POLICY_SUBPAGE%3A4.subpage.6-PartnersWhoOfferGoods) about payments on Instagram.

Integrated partners

When you choose to use integrated partners’ products or services, they may receive information about you and your activity. Read the Policy.

Vendors

Measurement vendors

We don’t create every measurement and analytics report ourselves.

We share information (like whether people saw an ad or engaged with it) with our measurement vendors[57], who aggregate or compile it to provide their reports.

For example, an advertiser might ask a measurement vendor to help figure out the impact its ads on Facebook have had on sales. The measurement vendor compares information from us about clicks on the advertiser’s Facebook ads with information from the advertiser about product purchases. Then the measurement vendor creates and provides aggregated reports that show the advertiser how its ads are performing.

Marketing vendors

We share information about you with marketing vendors[58]. For example, we share your device identifier or other identifiers with marketing vendors to help us serve you ads most relevant to your interests.

Marketing vendors support our marketing and advertising efforts by:

These marketing vendors help us understand who might find our advertising most relevant to their interests, and which of our Products might interest you. This information can be used to personalize which of our ads are shown to you. Marketing vendors also use this information to measure response to our marketing efforts and the effectiveness of our advertising.

Learn more[59] about how to manage the Meta ads you see off our Products.

Service providers

Service providers

Service providers provide services to us that help us provide our Products to you. We share the information we have about you to receive these services, which include:

Third parties

External researchers

We provide information to external researchers. They use it to conduct research that advances scholarship and innovation, and to promote safety, security and integrity.

Research goals include supporting:

When sharing information with external researchers, we ensure the privacy of our users is protected. [Learn more](https://lm.facebook.com/l.php?u=https%3A%2F%2Ftransparency.fb.com%2Fen-gb%2Fresearchtools%2F%3Fentry_point%3DPOLICY_SUBPAGE%253A4.subpage.14-ExternalResearchersWeProvide&h=AUBxiYsfbdiXJZySd0QtjHpIY2jq2jRHkdzrrbIhAak55qN9IpHWDn8Qqw0m45bUTovDe60KmMRJqi8ESmLei5Gq6EXSFSsuQeHjb_sPhqqOzD0GBB8Qh6S8VeA38u1icFnHNWe8SuG2pRhS) about the privacy-safe research we support.

AI integrations

Generative AI models that make our features work may not have the most complete or recent information. For example, that means if you ask Meta AI about the score to yesterday's football game, it might not know the right answer. That's why we work with other selected partners, like search engine providers. We sometimes share certain information with these partners so we can bring you the most relevant information.

Some features that are part of [AI at Meta](https://www.facebook.com/privacy/genai?entry_point=POLICY_SUBPAGE%3A4.subpage.15-AiIntegrations) may also use an external web browser to answer questions and perform actions for you. When you use these features, information related to your request will be shared with the browser. The browser may further share your information with other third parties.

You can also choose to connect third-party apps and services to your Meta account to enhance your experience with Meta Products, including our features that are part of AI at Meta. When you connect to these apps and services, you are requesting us to exchange information with them. We can use this information about you and others in the same ways we use your information as described in this Policy, and share information to perform actions for you involving those third-party apps and services.

[Learn more about how we share your information with these selected partners and third parties.](https://www.facebook.com/privacy/dialog/ai-partners?entry_point=POLICY_SUBPAGE%3A4.subpage.15-AiIntegrations)

Other third parties

We also share information with other third parties[51] in response to legal requests, to comply with applicable law or to prevent harm. Read the Policy.

And if we sell or transfer all or part of our business to someone else, in some cases we’ll give the new owner your information as part of that transaction, but only as the law allows.

50

Partner

A person, business, organization or body using or integrating our Products to advertise, market or support their products and services

51

Third party

A person, business, organization or body that is not part of the Meta Companies

52

General demographics and interests

For example, a bike shop creates a Page on Facebook and wants to place an ad to reach an audience of people in Atlanta interested in cycling. We determine whether someone fits in this audience based on, for example, whether they liked a Page about bikes. Then people in that audience could see the bike shop's ad.

You can see the “interests” assigned to you in your [Ad preferences](https://www.facebook.com/ads/preferences/?entry_point=POLICY_ANNOTATION%3A4.ex.4-GeneralDemographicsAndInterests) and remove them if you want.

The bike shop can then see reports showing aggregated statistics about the audience seeing their ads and how their ads are performing. The reports would show statistics to the advertiser that, for example, most of the people who saw or clicked on their ad:

53

When you might give us permission

For example, you might request more information from a business by clicking their ad in your Facebook Feed and submitting a form with your name and contact information. Then the advertiser would receive the information you provided.

54

What Products does this Policy cover?

This Policy describes the information we, Meta Platforms, Inc., process to provide [Meta Products](https://www.facebook.com/legal/meta-products?entry_point=POLICY_ANNOTATION%3A0.ex.0-WhatProductsDoesThis), which we also call "Products."

55

Transactions you might make

56

Commerce services platforms

Commerce services platforms provide a range of commerce services, including:

57

Measurement vendor

A third party that creates reports to help advertisers understand how their content and ads are performing. These reports also measure whether people took an action after seeing an ad.

58

Marketing vendor

A third party that helps market or advertise Meta and our Products, measures the effectiveness of our own marketing campaigns and performs advertising research

59

Manage the ads you see on our Products

Visit your [Ad preferences](https://accountscenter.facebook.com/ad_preferences?entry_point=POLICY_ANNOTATION%3A6.ex.5-AdPreferences).

Manage Meta ads you see off our Products

We advertise our own products and services on non-Meta ad platforms. We use marketing vendors to deliver these ads. If we use your activity on our Products to tailor these ads, you can opt out of this type of use.

If you have an account:

If you don't have an account:

  • You can use the [Digital Advertising Alliance](https://lm.facebook.com/l.php?u=https%3A%2F%2Foptout.aboutads.info%2F%3Fc%3D2%26entry_point%3DPOLICY_ANNOTATION%253A6.ex.5-AdPreferences&h=AUAp-ScuNohXTnBqNTSsns7DWjyxGnTcVJr-i_ORRZ0OajdtcmxzxZFvOTN3PpHnHMCPPVPkY6tXUsc4Ac5lkNAxjZ3zYydcjj_ZRTgFwZE5dx1-wb6Q_bmdY8-W_Q4oj9X08uWe1t7ptUq9) industry opt-out platform on your web browser. If you live in Canada, you can use the [Digital Advertising Alliance of Canada](https://lm.facebook.com/l.php?u=https%3A%2F%2Fyouradchoices.ca%2F%3Fentry_point%3DPOLICY_ANNOTATION%253A6.ex.5-AdPreferences&h=AUBVf-wFzJQPzNRa5NkCCjQQNO72ylqVPaXDiJJdrANr3srV8yCi2Mud8OJS5o_BWhKp4ZwHp4rlbFMHAKTRupg0aB1N-keTOF1KZpzi9vnBWyCc8I_9WHgVrpeeIUhkm9DKSaS5Xc48vsdY) industry opt-out platform. Certain ad blockers and tools to restrict cookies can interfere with your ability to opt out.
  • Check your mobile device settings. Device manufacturers provide different ways to opt out.

Return to top

How do the Meta Companies work together?

Highlights

We are part of the [Meta Companies](https://www.facebook.com/legal/meta-companies?entry_point=POLICY_SECTION%3A5-HowDoTheMeta) that provide Meta Company Products. [Meta Company Products](https://www.facebook.com/legal/meta-company-products?entry_point=POLICY_SECTION%3A5-HowDoTheMeta) include all the Meta Products[60] covered by this Policy, plus other products like WhatsApp and more.

We share information we collect, infrastructure, systems and technology with the other Meta Companies. Learn more about how we transfer information to other countries.

We also process information that we receive about you from other Meta Companies, according to their terms and policies and as permitted by applicable law. In some cases, Meta acts as a service provider[61] for other Meta Companies. We act on their behalf and in accordance with their instructions and terms.

Why we share across the Meta Companies

Meta Products share information with other Meta Companies:

See some examples[62] of why we share.

More resources

[Review the privacy policies of the other Meta Companies](https://www.facebook.com/legal/meta-companies?entry_point=POLICY_SECTION%3A5-HowDoTheMeta)

60

What Products does this Policy cover?

This Policy describes the information we, Meta Platforms, Inc., process to provide [Meta Products](https://www.facebook.com/legal/meta-products?entry_point=POLICY_ANNOTATION%3A0.ex.0-WhatProductsDoesThis), which we also call "Products."

61

Service provider

A person, business, organization or body that provides services to Meta or to our users on behalf of Meta. For example, our service providers do things like investigate suspicious activity and provide customer support.

62

Why we share across the Meta Companies

Promoting safety, security and integrity and complying with applicable law

For example, we share information with Meta Companies that provide financial products and services to help them promote safety, security and integrity and comply with applicable law. This includes:

For these purposes, we might share your name, email address, who you’re friends with and other account information within the Meta Companies.

Developing and providing features and integrations

For example, where available in your country, you can choose to use certain integrations that connect your WhatsApp experiences with other Meta Company Products. These integrations let you do things like:

We also share information with Meta Companies to support innovation. For example, your videos can help train our products to recognize objects, like trees, or activities, like when a dog chases a ball. They can also help train tools that let people and businesses create content, like images and videos. This technology is used to help us offer new products or features in the future.

Understanding how people use our products

We count the number of unique users, monthly active users and daily active users on our products. This information helps us understand the community using our products and publicly share important trends about how our products are used.

Return to top

How can you manage or delete your information and exercise your rights?

Highlights

We offer you a variety of tools to view, manage, download and delete your information below. You can also manage your information by visiting the settings of the Products you use. You may also have other privacy rights under applicable laws.

To exercise your rights, visit our Help Centers, your settings for Facebook and Instagram and your device-based settings.

Take a privacy checkup

[Take a privacy checkup](https://www.facebook.com/privacy/checkup/?entry_point=POLICY_SECTION%3A6-HowCanYouManage)

View and manage your information

Access your information

[Your information and permissions](https://accountscenter.facebook.com/info_and_permissions?entry_point=POLICY_SECTION%3A6-HowCanYouManage)

Ad preferences [63]

[Manage your data](https://help.meta.com/support/privacy/?entry_point=POLICY_SECTION%3A6-HowCanYouManage)

Port, download or delete your information

Port your information [64]

Download your information

Delete your information or account [65]

You can learn more about how privacy works on [Facebook](https://www.facebook.com/privacy/center/) and on [Instagram](https://lm.facebook.com/l.php?u=https%3A%2F%2Fhelp.instagram.com%2F196883487377501%3Fref%3Ddp%26entry_point%3DPOLICY_SECTION%253A6-HowCanYouManage&h=AUAXEE4xqoVX521p24gCQH5Zi6RWcww935Ah56DvHvtP_GxGaJCqPm20X3P8ymaM2a1jHv8zKlesVlrO9hU30kGM3Sz6FeIB5p2lszGVNofhPHquy-2kKRroQ4tGmMZpGq3Sxq-xGuFqyQt_), and in the [Facebook Help Center](https://www.facebook.com/help/?entry_point=POLICY_SECTION%3A6-HowCanYouManage). If you have questions about this policy, you can [contact us](https://help.meta.com/support/privacy/?entry_point=POLICY_SECTION%3A6-HowCanYouManage) as described below. In some countries, you may also be able to contact the Data Protection Officer for Meta Platforms, Inc., and depending on your jurisdiction, you may also contact your local Data Protection Authority (“DPA”) directly.

63

Manage the ads you see on our Products

Visit your [Ad preferences](https://accountscenter.facebook.com/ad_preferences?entry_point=POLICY_ANNOTATION%3A6.ex.5-AdPreferences).

Manage Meta ads you see off our Products

We advertise our own products and services on non-Meta ad platforms. We use marketing vendors to deliver these ads. If we use your activity on our Products to tailor these ads, you can opt out of this type of use.

If you have an account:

  • Visit your [Ad preferences](https://accountscenter.facebook.com/ads/ads_about_meta/?entry_product=ad_profile_center&entry_point=POLICY_ANNOTATION%3A6.ex.5-AdPreferences) to opt out.

If you don't have an account:

  • You can use the [Digital Advertising Alliance](https://lm.facebook.com/l.php?u=https%3A%2F%2Foptout.aboutads.info%2F%3Fc%3D2%26entry_point%3DPOLICY_ANNOTATION%253A6.ex.5-AdPreferences&h=AUA_gM0A6cscPVN-Azlo7id9Mt6_Ajey3aNbc00-244DMBQE2gyZNBgEtNQUXibTPG41D8ieKvFi2p-HnGxEJkPntOGpWeys4JEW1SF3QX273v3GLkQralH3inQ_WWtQJfvcB4_NbkVHeTjz) industry opt-out platform on your web browser. If you live in Canada, you can use the [Digital Advertising Alliance of Canada](https://lm.facebook.com/l.php?u=https%3A%2F%2Fyouradchoices.ca%2F%3Fentry_point%3DPOLICY_ANNOTATION%253A6.ex.5-AdPreferences&h=AUDWng-a4528AL5WmlNzJ6USw886brqAPWh8pXaWeHR93GtH5kvNeizzC_rAjSGNHiZ0CodyYtek64kp_YexH9Gjz3Gd_cj6HFRnbBeYEMMcLdrWfqWKNVg6VKYAPp2Go3ep7j5VldJBFPUG) industry opt-out platform. Certain ad blockers and tools to restrict cookies can interfere with your ability to opt out.
  • Check your mobile device settings. Device manufacturers provide different ways to opt out.

64

Port your information

In certain cases and subject to applicable law, you have the right to [port your information](https://www.facebook.com/tyi/?source=yfi_web_settings&entry_point=POLICY_ANNOTATION%3A6.ex.4-PortYourInformationIn).

65

Delete your information or account

To delete your information, you can:

  • Find and delete specific information. We offer tools you can use to delete certain information. For example, you can use Delete buttons to delete content you’ve posted to your account. You can also use tools like activity log on Facebook to send content to the trash in bulk. When you delete content, it’s no longer visible to other users. Visit the [Facebook Help Center](https://www.facebook.com/help/356107851084108?entry_point=POLICY_ANNOTATION%3A6.ex.2-DeleteYourInformationOr) or [Instagram Help Center](https://lm.facebook.com/l.php?u=https%3A%2F%2Fhelp.instagram.com%2F711062676142607%3Fentry_point%3DPOLICY_ANNOTATION%253A6.ex.2-DeleteYourInformationOr&h=AUDGTXztJVLczlSruaMId39lgDi0Dd32VrF-dAtIxgIKll95EBNIfK3elfQg0CIFJUq5416eCcy8phfSHrMBFJd6_1WHQb3cEZ4EXf2Qvr5yN5giXJNuJDV5B0UAfZ97fLh9gMiJP3js_sX6b1A6QldUj78qOg) to learn what happens when you delete your content or move it to [trash](https://www.facebook.com/help/3094200253964092?entry_point=POLICY_ANNOTATION%3A6.ex.2-DeleteYourInformationOr).
  • Permanently delete your account. If you delete your account on [Facebook](https://www.facebook.com/help/224562897555674?entry_point=POLICY_ANNOTATION%3A6.ex.2-DeleteYourInformationOr) or [Instagram](https://lm.facebook.com/l.php?u=https%3A%2F%2Fhelp.instagram.com%2F370452623149242%3Fentry_point%3DPOLICY_ANNOTATION%253A6.ex.2-DeleteYourInformationOr&h=AUDXJ2xYzEmFtJ_USKexgAUtM2G4BoF7OuXRZzboePgQJvGaJ6fjD0lMVHLqFfLamiAMP3d7fQggG6MeZk09ODprIThPuoJzYREd32YFx33S5xSzlWKADBre_a42esVcvcINqyB_aPFUGUFT), we delete your information, including the things you’ve posted, such as your photos and status updates, unless we need to keep it as described in "How long do we keep your information?" Once your account is [permanently deleted](https://www.facebook.com/help/250563911970368/?ref=dp&entry_point=POLICY_ANNOTATION%3A6.ex.2-DeleteYourInformationOr) you won’t be able to reactivate it, and you won’t be able to retrieve information, including content you’ve posted.

How long does it take to delete your information?

If you request that we delete your account or content, it may take up to 90 days to delete your information after we begin the account deletion process or receive a content deletion request. After the information is deleted, it may take us up to another 90 days to remove it from backups and disaster recovery.

If you leave your deleted content in your trash on Facebook or your Recently Deleted folder on Instagram, the deletion process will begin automatically in 30 days. Or you can start the deletion process right away by deleting the content from your trash or Recently Deleted folder.

Return to top

How long do we keep your information?

Highlights

We keep information as long as we need it to provide our Products, comply with legal obligations or protect our or other’s interests. We decide how long we need information on a case-by-case basis. Here’s what we consider when we decide:

In some instances and for specific reasons, we’ll keep information for an extended period of time. Read our Policy[69] about when we may preserve your information.

66

If we need it to operate or provide our Products

For example, we keep profile information, photos you’ve posted (and not deleted) and security information for the lifetime of your account.

And when you search for something on Facebook, we keep your search history until you clear the search in your [activity log](https://www.facebook.com/0/allactivity?entry_point=POLICY_ANNOTATION%3A8.ex.1-IfWeNeedIt) or delete your account. Once you clear a search or delete your account, it will no longer be visible to you, and it will be deleted[70].

But even if you don’t clear your search or delete your account, within six months of your search we delete information about that search that isn’t necessary to show you your search history, like information about the device you were using, or your location.

67

The feature we use it for, and how that feature works

For example, May is planning a surprise party for Yang. She sends Cynthia the party details in Messenger using vanish mode so that the message will disappear. The message will no longer be visible to May once she leaves the chat, and Cynthia will see the message only the first time she opens the chat thread.

After Cynthia reads the message, the content is deleted after one hour. If Cynthia never reads it, it’s deleted after 14 days.

68

How long we need to retain the information to comply with certain legal obligations

For example, we retain information for as long as we need it for:

69

Why we may preserve your information longer

Your information, including financial transaction data related to purchases or money transfers made on our Products, may be preserved and accessed for a longer time period if it’s related to any of the following:

See some examples[71].

In some cases, we may preserve your information based on the above reasons even after you request deletion of your account or some of your content. We may also preserve information from accounts that have been disabled and content that has been removed for violations of our terms and policies.

70

Delete your information or account

To delete your information, you can:

  • Find and delete specific information. We offer tools you can use to delete certain information. For example, you can use Delete buttons to delete content you’ve posted to your account. You can also use tools like activity log on Facebook to send content to the trash in bulk. When you delete content, it’s no longer visible to other users. Visit the [Facebook Help Center](https://www.facebook.com/help/356107851084108?entry_point=POLICY_ANNOTATION%3A6.ex.2-DeleteYourInformationOr) or [Instagram Help Center](https://lm.facebook.com/l.php?u=https%3A%2F%2Fhelp.instagram.com%2F711062676142607%3Fentry_point%3DPOLICY_ANNOTATION%253A6.ex.2-DeleteYourInformationOr&h=AUC7PCNQ3WPHUaqjocGoCBN4OmDUxCy-3hDobFoeTjLWNWzFnePknm_LjnYem3z1zCxsj1Dw3UwIK4tHFjXXdgKI-zDYDgE-O5DzQBHJKivy2Ww118MI1aj6pL6UDctjJfMQ5V8RhiU0sA-i) to learn what happens when you delete your content or move it to [trash](https://www.facebook.com/help/3094200253964092?entry_point=POLICY_ANNOTATION%3A6.ex.2-DeleteYourInformationOr).
  • Permanently delete your account. If you delete your account on [Facebook](https://www.facebook.com/help/224562897555674?entry_point=POLICY_ANNOTATION%3A6.ex.2-DeleteYourInformationOr) or [Instagram](https://lm.facebook.com/l.php?u=https%3A%2F%2Fhelp.instagram.com%2F370452623149242%3Fentry_point%3DPOLICY_ANNOTATION%253A6.ex.2-DeleteYourInformationOr&h=AUDV9AroIJ-J5qYXz8XKa6fMu2cLImEjuWk4RQHWceR89ZO2VHHnL1n1lqfYNCr-al1LZJhPQiwSxgz_GyRP6HmTFy4ZWZSyj3u5PtY30DJ1unbO8adIcAxe30W-MvGTtkRA-kjky-ZWBFWd), we delete your information, including the things you’ve posted, such as your photos and status updates, unless we need to keep it as described in "How long do we keep your information?" Once your account is [permanently deleted](https://www.facebook.com/help/250563911970368/?ref=dp&entry_point=POLICY_ANNOTATION%3A6.ex.2-DeleteYourInformationOr) you won’t be able to reactivate it, and you won’t be able to retrieve information, including content you’ve posted.

How long does it take to delete your information?

If you request that we delete your account or content, it may take up to 90 days to delete your information after we begin the account deletion process or receive a content deletion request. After the information is deleted, it may take us up to another 90 days to remove it from backups and disaster recovery.

If you leave your deleted content in your trash on Facebook or your Recently Deleted folder on Instagram, the deletion process will begin automatically in 30 days. Or you can start the deletion process right away by deleting the content from your trash or Recently Deleted folder.

71

Examples of why we might preserve your information

To respond to a legal request

For example, we might preserve your information after you delete your account when we receive a valid legal request, such as a preservation order or search warrant, related to your account.

To comply with applicable law

For example, we preserve certain information about purchases or transactions associated with an account, in line with Meta’s accounting obligations.

For safety, security and integrity purposes

For example, if we disable an account for violating our terms or policies, we preserve information about that user to prevent them from opening a new account.

We also might preserve some of your account information as part of our review of suspicious activity. This includes any suspicious activity associated with our financial products, like suspected money laundering or terrorist funding.

For litigation

We may preserve your information where we deem it necessary for reasons related to a legal claim or complaint. For example, we may be required to defend ourselves in legal proceedings in a claim related to your information.

Return to top

How do we transfer information?

Highlights

Why is information transferred to other countries?

We share the information we collect globally, both internally across our offices and data centers, and externally with our partners[72], measurement vendors[73], service providers[74] and other third parties[75]. Because Meta is global, with users, partners and employees around the world, transfers are necessary for a variety of reasons, including:

Where is information transferred?

Your information will be transferred or transmitted to, or stored and processed in:

How do we safeguard your information?

We rely on appropriate mechanisms[77] for international data transfers.

We also make sure that appropriate safeguards are in place whenever we transfer your information. For example, we encrypt your information when it’s in transit over public networks to protect it from unauthorized access.

72

Partner

A person, business, organization or body using or integrating our Products to advertise, market or support their products and services

73

Measurement vendor

A third party that creates reports to help advertisers understand how their content and ads are performing. These reports also measure whether people took an action after seeing an ad.

74

Service provider

A person, business, organization or body that provides services to Meta or to our users on behalf of Meta. For example, our service providers do things like investigate suspicious activity and provide customer support.

75

Third party

A person, business, organization or body that is not part of the Meta Companies

76

What Products does this Policy cover?

This Policy describes the information we, Meta Platforms, Inc., process to provide [Meta Products](https://www.facebook.com/legal/meta-products?entry_point=POLICY_ANNOTATION%3A0.ex.0-WhatProductsDoesThis), which we also call "Products."

77

Mechanisms we use for global data transfers

We rely on appropriate mechanisms for international data transfers. For example, for information we collect:

Return to top

How do we respond to legal requests, comply with applicable law and prevent harm?

Highlights

We access, preserve, use and share your information:

We may access or preserve your information for an extended amount of time. Learn more[82].

78

Third party

A person, business, organization or body that is not part of the Meta Companies

79

When we respond to legal requests

We respond to legal requests where we’re required by law to do so, and at times where we're not compelled by law, but a response:

Learn more about [government requests](https://lm.facebook.com/l.php?u=https%3A%2F%2Ftransparency.fb.com%2Fdata%2Fgovernment-data-requests%2Ffurther-asked-questions%3Fentry_point%3DPOLICY_ANNOTATION%253A10.ex.1-WhenWeRespondTo&h=AUCMDX_ug5n6YBz2REMDR5dS86loyftLTSxJ1fXWMBERIk_5B8CX7kJQ9eZLQxV0EbpbdPr0JPPzlVKVB5rbjrvq31b38EEbssUqA3OfQMZqEPSviWokbVvd7xNAW3Oo7v77RStMoMP1NeUI) and [how we’ve responded.](https://lm.facebook.com/l.php?u=https%3A%2F%2Ftransparency.fb.com%2Fdata%2Fgovernment-data-requests%3Fentry_point%3DPOLICY_ANNOTATION%253A10.ex.1-WhenWeRespondTo&h=AUCA89DyRqlvoaUSwNgkMND5NkKhXTcGAlkacppAFyreshH26DdJ1F96Xl0zQtBLYn-f-8HjNOAQ102pSs0ZqyTPefJJ1a5azEArwnTpSZB_huGv4y5ZfmHTktMNlP8j-qeQpWi4dXbx-jqI)

80

What Products does this Policy cover?

This Policy describes the information we, Meta Platforms, Inc., process to provide [Meta Products](https://www.facebook.com/legal/meta-products?entry_point=POLICY_ANNOTATION%3A0.ex.0-WhatProductsDoesThis), which we also call "Products."

81

How we promote safety, security and integrity

We share your information with law enforcement, government authorities, Meta Companies and other third parties (including industry peers) when we have a good faith belief it’s necessary to detect, prevent and address a variety of situations, such as:

82

Why we may preserve your information longer

Your information, including financial transaction data related to purchases or money transfers made on our Products, may be preserved and accessed for a longer time period if it’s related to any of the following:

  • A legal request or obligation, including obligations of Meta Companies or to comply with applicable law
  • A governmental investigation
  • An investigation of possible violations of our terms or policies
  • To prevent harm
  • For safety, security and integrity purposes
  • To protect ourselves, including our rights, property or products
  • If it’s needed in relation to a legal claim, complaint, litigation or regulatory proceedings

See some examples[85].

In some cases, we may preserve your information based on the above reasons even after you request deletion of your account or some of your content. We may also preserve information from accounts that have been disabled and content that has been removed for violations of our terms and policies.

83

Unauthorized use of our Products

For example, if you unlawfully collect and use Facebook user data, we may share your information to defend ourselves against claims or in litigation.

84

Violations of our terms and policies

For example, if you post threatening or harmful content, we may share your information across the Meta Companies to protect ourselves and others. This can include blocking your access to certain features or disabling your account across the Meta Companies.

85

Examples of why we might preserve your information

To respond to a legal request

For example, we might preserve your information after you delete your account when we receive a valid legal request, such as a preservation order or search warrant, related to your account.

To comply with applicable law

For example, we preserve certain information about purchases or transactions associated with an account, in line with Meta’s accounting obligations.

For safety, security and integrity purposes

For example, if we disable an account for violating our terms or policies, we preserve information about that user to prevent them from opening a new account.

We also might preserve some of your account information as part of our review of suspicious activity. This includes any suspicious activity associated with our financial products, like suspected money laundering or terrorist funding.

For litigation

We may preserve your information where we deem it necessary for reasons related to a legal claim or complaint. For example, we may be required to defend ourselves in legal proceedings in a claim related to your information.

Return to top

How will you know the Policy has changed?

We'll notify you before we make material changes to this Policy. You’ll have the opportunity to review the revised Policy before you choose to continue using our Products.

Return to top

Privacy notice for United States residents

You can learn more about the consumer privacy rights that may be available to you by reviewing the [United States Regional Privacy Notice](https://www.facebook.com/privacy/policies/uso?entry_point=POLICY_SECTION%3A12-PrivacyNoticeForUnitedStates).

Return to top

How to contact Meta with questions

You can learn more about how privacy works on [Facebook](https://www.facebook.com/help/238318146535333?entry_point=POLICY_SECTION%3A13-HowToContactMeta) and on [Instagram](https://lm.facebook.com/l.php?u=https%3A%2F%2Fhelp.instagram.com%2F196883487377501%3Fref%3Ddp%26entry_point%3DPOLICY_SECTION%253A13-HowToContactMeta&h=AUBatfa9Sjxh3ynUpru3a0XkaOtR2SZ3n753L1wr_vultH6xWf2bLSWesS0NJ7g-Fzz62TcOxrZirbwMOr3OpfvdTuaQA2q2BDdQdUd0MRcvAz8kUMeFu4iGZrUlzF2X_Y0wJgqzcSzZyMBb) and in the [Facebook Help Center](https://www.facebook.com/help/?entry_point=POLICY_SECTION%3A13-HowToContactMeta). If you have questions about this Policy or have questions, complaints or requests regarding your information, you can contact us as described below.

You can contact us [online](https://help.meta.com/support/privacy?entry_point=POLICY_SECTION%3A13-HowToContactMeta) or by mail at:

Meta Platforms, Inc.

ATTN: Privacy Operations

1 Meta Way

Menlo Park, CA 94025

Return to top

Why and how we process your information

The categories of information we use, and why and how information is processed, are set out below:

Personalizing Meta Products

Why and how we process your information:

Our systems automatically process information we've collected and stored associated with you and others to assess and understand your interests and your preferences and provide you personalized experiences on and across the Meta Company Products in accordance with our terms. This is how we:

Our ads system prioritizes what ad to show you based on what audience advertisers want to reach. Then we match the ad to people who might be interested. Learn more[86] about how our ads system works.

[Learn more](https://www.facebook.com/ads/about?entry_point=POLICY_SUBSECTION%3A19.1-TheCategoriesOfInformation) about how we choose the ads that you see.

Information categories we use (see 'What Information do we collect?' for more detail on each information category). The actual information we use depends on your factual circumstances, but could include any of the following:

Your activity and information you provide:

Friends, followers and other connections

App, browser and device information:

Information from partners, vendors and third parties

For WhatsApp users, [learn more](https://lm.facebook.com/l.php?u=https%3A%2F%2Ffaq.whatsapp.com%2F1303762270462331%3Fentry_point%3DPOLICY_SUBSECTION%253A19.1-TheCategoriesOfInformation&h=AUBgru7gxKxbESUOaJAD0Mp6oKEKG31yJ56F_0S_uKJR0sa9HOh5ozxMjyw-niJeDi7zT3O4Dru-jtvIgnBCP7f_7V7259La8tZLsz_Dfsfc-rDHjX4sxg-rnohgyggoSO3wCjjbgCh2MypF) about what information is shared with Meta.

Associating your accounts

Why and how we process your information:

If you add a WhatsApp account to an Accounts Center with other accounts on Meta Company Products: To associate your accounts on Meta Company Products with your WhatsApp account in the same Accounts Center and share your information with WhatsApp.

Information categories we use (see 'What Information do we collect?' for more detail on each information category). The actual information we use depends on your factual circumstances, but could include any of the following:

Note: the list below is about information from Meta. For information that WhatsApp shares with Meta see the [WhatsApp Help Center article](https://lm.facebook.com/l.php?u=https%3A%2F%2Ffaq.whatsapp.com%2F1303762270462331%3Fentry_point%3DPOLICY_SUBSECTION%253A19.1-TheCategoriesOfInformation&h=AUA2tu1YqFrTsFSwDrKjvVYqFZb_QSmQdVh_8OVV-wCdarY8y2ils5A0zrrqFms5MuqPQrV5w60iUBX_UW1FsxRZou5pB0RRjfRbEoHqCBxQIVpP2w-VMUPLPaWt9KT6FbHhN4LQyrtybCYq).

Your activity and information you provide

Friends, followers and other connections

App, browser and device information

Providing and improving Meta Products

Why and how we process your information:

The provision of the Meta Products includes collecting, storing, and, where relevant, sharing, profiling, reviewing and curating, and in some instances not only automated processing but also manual (human) reviewing, to:

We also use information to develop, research and test improvements to Meta Products. We use information we have to:

Information categories we use (see 'What Information do we collect?' for more detail on each information category). The actual information we use depends on your factual circumstances, but could include any of the following:

Your activity and information you provide:

Friends, followers and other connections

App, browser and device information:

Information from partners, vendors and third parties

Developing and improving AI at Meta

Why and how we process your information:

Develop and improve [AI at Meta](https://www.facebook.com/privacy/genai?entry_point=POLICY_SUBSECTION%3A19.1-TheCategoriesOfInformation) for Meta Products and for third parties.

Information categories we use (see 'What Information do we collect?' for more detail on each information category). The actual information we use depends on your factual circumstances, but could include any of the following:

Your activity and information you provide:

Information from partners, vendors and third parties

Promoting safety, integrity and security on and across the Meta Products

Why and how we process your information:

The Meta Products are designed to research and help ensure the safety, integrity and security of those services and those people who enjoy them, on and off Meta Products. We process information we have associated with you and apply automated processing techniques and, in some instances, conduct manual (human) review to:

For more information on safety, integrity and security generally on Meta Products, visit the [Facebook Security Help Center](https://www.facebook.com/help/379220725465972?entry_point=POLICY_SUBSECTION%3A19.1-TheCategoriesOfInformation) and [Instagram Security Tips](https://lm.facebook.com/l.php?u=https%3A%2F%2Fhelp.instagram.com%2F369001149843369%3Fentry_point%3DPOLICY_SUBSECTION%253A19.1-TheCategoriesOfInformation&h=AUBBioNYcc3sZ-QCxdz_Qu5oOSWFJrjHwM5SmJ1v2qBXBF6NVMt7p-F2MxxmeMNSfGVE0eBwQSQxCbVqYgHnqhIsmURKYJMftUkvgskaHWJ-ohmhyavPqIL81r_Mtfs0h2wJg6Ae-pa0_QkP).

Information categories we use (see 'What Information do we collect?' for more detail on each information category). The actual information we use depends on your factual circumstances, but could include any of the following:

Your activity and information you provide:

Friends, followers and other connections

App, browser and device information:

Information from partners, vendors and third parties

Communicating with you

Why and how we process your information:

We use information you’ve given us (like contact information on your profile) to send you a communication, like an e-mail or in-product notice, for example:

We also use contact information like your email address to respond when you contact us.

Information categories we use (see 'What Information do we collect?' for more detail on each information category). The actual information we use depends on your factual circumstances, but could include any of the following:

Your activity and information you provide:

App, browser and device information:

Transferring, storing or processing your information globally

Why and how we process your information:

Transferring, storing or processing your information across borders, including from and to the United States and other countries: We share information we collect globally, both internally across our offices and data centers and externally with our partners[90], third parties[91] and service providers[92]. Because Meta is global, with users, partners, vendors and employees around the world, transfers are necessary:

For more information, see the "How do we transfer information?" section of the Meta Privacy Policy.

Information categories we use (see 'What Information do we collect?' for more detail on each information category). The actual information we use depends on your factual circumstances, but could include any of the following:

Your activity and information you provide:

Friends, followers and other connections

App, browser and device information:

Information from partners, vendors and third parties

Processing information with special protections

Why and how we process your information:

Processing information subject to special protections under applicable laws that you provide so we can share it with those you choose, to provide, personalize and improve our Products and to undertake analytics. We’ll collect, store, publish and apply automated, or sometimes manual (human), processing for these purposes.

Information categories we use (see 'What Information do we collect?' for more detail on each information category). The actual information we use depends on your factual circumstances, but could include any of the following:

Your activity and information you provide:

Using information from third parties for personalizing ads

Why and how we process your information:

Receiving and using information from third parties to tailor the ads you see: We’ll use information that advertisers, businesses and other partners provide us about activity off the Meta Company Products that we have associated with you to personalize ads that we show you on our Products, and on websites, apps and devices that use our advertising services. We receive this information whether or not you’re logged in or have an account on our Products, see the [Cookies Policy](https://www.facebook.com/policies/cookies/?entry_point=POLICY_SUBSECTION%3A19.1-TheCategoriesOfInformation) for more information.

Information categories we use (see 'What Information do we collect?' for more detail on each information category). The actual information we use depends on your factual circumstances, but could include any of the following:

Your activity and information you provide:

Information from partners, vendors and third parties

Sharing information with third parties at your request

Why and how we process your information:

The type of third party and categories of information shared depend on the circumstances of what you ask us to share. For example:

Information categories we use (see 'What Information do we collect?' for more detail on each information category). The actual information we use depends on your factual circumstances, but could include any of the following:

Your activity and information you provide:

Providing measurement, analytics and business services

Why and how we process your information:

Our systems automatically, as well as with some manual (human) processing, process information we have collected and stored about you and others. We use this information to:

Information categories we use (see 'What Information do we collect?' for more detail on each information category). The actual information we use depends on your factual circumstances, but could include any of the following:

Your activity and information you provide:

Friends, followers and other connections

App, browser and device information:

Providing a seamless experience

Why and how we process your information:

Sharing of information across the Meta Companies:

Information categories we use (see 'What Information do we collect?' for more detail on each information category). The actual information we use depends on your factual circumstances, but could include any of the following:

Your activity and information you provide:

Friends, followers and other connections

App, browser and device information:

For WhatsApp users, [learn more](https://lm.facebook.com/l.php?u=https%3A%2F%2Ffaq.whatsapp.com%2F1303762270462331%3Fentry_point%3DPOLICY_SUBSECTION%253A19.1-TheCategoriesOfInformation&h=AUCST68wcsqlkslWKSSRqBrjQ-JoCw3Trejxaddsrq-tqqmrUZwIA6O5znxoP47pbMnIsJ5VvDnyGiXk5gkhMSACTVjDwFVv4S2_4V6NgYPZC0ROUUHFlz6jJZIpCNUPRgBdMNQNat_0ROTl) about what information is shared with Meta.

Business intelligence and analytics

Why and how we process your information:

Information categories we use (see 'What Information do we collect?' for more detail on each information category). The actual information we use depends on your factual circumstances, but could include any of the following:

Your activity and information you provide:

Friends, followers and other connections

App, browser and device information:

Information from partners, vendors and third parties

Personalizing ads on Meta Audience Network

Why and how we process your information:

Identifying you as a Meta Product user and personalizing the ads we show you through [Meta Audience Network](https://www.facebook.com/help/119468292028768/?helpref=search&entry_point=POLICY_SUBSECTION%3A19.1-TheCategoriesOfInformation) when you visit other apps:

Information categories we use (see 'What Information do we collect?' for more detail on each information category). The actual information we use depends on your factual circumstances, but could include any of the following:

Your activity and information you provide:

Friends, followers and other connections

App, browser and device information:

Providing marketing communications

Why and how we process your information:

Information categories we use (see 'What Information do we collect?' for more detail on each information category). The actual information we use depends on your factual circumstances, but could include any of the following:

Your activity and information you provide:

App, browser and device information:

Undertaking research and innovation for social good

Why and how we process your information:

[Learn more](https://lm.facebook.com/l.php?u=https%3A%2F%2Fresearch.fb.com%2F%3Fentry_point%3DPOLICY_SUBSECTION%253A19.1-TheCategoriesOfInformation&h=AUBmwCuNTb3HDqVDzBJXInToGMTZ465ARKnNxrR_oZK2ashcMUyCFqOWJUAzbwQimOP5ib7hGcwTzfy2iGOrFxtEHLShi9Kj-BZ_iGI_Wstq_gLvcCvzgMvo7HWHGh_0pJHGZq7d8iYOttEQ) about our research programs.

Information categories we use (see 'What Information do we collect?' for more detail on each information category). The actual information we use depends on your factual circumstances, but could include any of the following:

Your activity and information you provide:

Friends, followers and other connections

App, browser and device information:

Information from partners, vendors and third parties

Anonymizing your information

Why and how we process your information:

In some cases, we anonymize information we have associated with you, such as your activity on and off our Products, and use the resulting information, for example, to provide and improve our Meta Products, including ads.

Information categories we use (see 'What Information do we collect?' for more detail on each information category). The actual information we use depends on your factual circumstances, but could include any of the following:

Your activity and information you provide:

Friends, followers and other connections

App, browser and device information:

Information from partners, vendors and third parties

Sharing information with others including law enforcement and responding to legal requests

Why and how we process your information:

See the "How do we respond to legal requests, prevent harm and promote safety and integrity?" section of the Meta Privacy Policy for more for information on when we share information with law enforcement and others.

The categories of information we access, preserve, use and share depend on the specific circumstances. For example, responses to legal requests where not compelled by law will typically include limited information (such as contact details and login information).

However, the information we process will depend on the purposes, which could include the following:

Learn more about how we promote safety, security and integrity.

Information categories we use (see 'What Information do we collect?' for more detail on each information category). The actual information we use depends on your factual circumstances, but could include any of the following:

Your activity and information you provide:

Friends, followers and other connections

App, browser and device information:

Information from partners, vendors and third parties

Processing information when required by law

Why and how we process your information:

Where we are under an obligation to disclose information such as, for example, if we receive a valid legal request for certain information such as a search warrant, we will access, preserve and/or share your information with regulators, law enforcement or others.

The way in which the information will be processed depends on the specific circumstances. See the "How do we respond to legal requests, prevent harm and promote safety and integrity?" section of the Meta Privacy Policy for more. "[Information for Law Enforcement Authorities](https://www.meta.com/safety/communities/law/guidelines?entry_point=POLICY_SUBSECTION%3A19.1-TheCategoriesOfInformation)" provides information on the operational guidelines law enforcement needs to follow.

Information categories we use (see 'What Information do we collect?' for more detail on each information category). The actual information we use depends on your factual circumstances, but could include any of the following:

The categories of information depend on the specific circumstances of each mandatory request or obligation. Only the information necessary to comply with the relevant legal obligation will be shared or otherwise processed. For example, for civil matters, this will typically include limited information (such as contact details and login information). However, depending on the circumstances it could include the following:

Your activity and information you provide:

Friends, followers and other connections

App, browser and device information:

Information from partners, vendors and third parties

86

How our ads system works

Our ads system works in the following way:

  • We use your information to determine the ad interests most relevant to you. We try to predict your ad interests based on the information we have, including any choices you've made in Ad preferences.
  • Advertisers tell us which audience they want to reach based on who they think will be most interested. This can include things like age, gender, location where advertisers want to show their ad or interests, such as women, based in Dublin, who like golf.
  • We review the potential ads that we could show you to identify the most relevant ones. Our ads system automatically reviews all the potential ads where you might fit the audience that advertisers want to reach. For example, you may see potential ads because you match the age range and interest category. We determine which ones to show you based on things like whether it best achieves the advertiser’s goal and is most relevant to you. To do this, we use algorithms and machine learning to order the ads we may show you. We use different factors such as the ad quality, the advertiser's desired audience and budget. We also consider how likely we think it is that you will react to the ad based on things like your activity on Meta Products. [Learn more](https://www.facebook.com/help/447278887528796?entry_point=POLICY_ANNOTATION%3A11.ex.1-HowOurAdsSystemWorks).
  • All of this information helps us show you the most relevant ads. When you see an ad on Meta Company Products, we use this process to choose the most relevant ad to show you.

87

Metadata

  • Information about the content itself, like the location where a photo was taken or the date a file was created
  • Information about the message itself, like the type of message or the date and time it was sent

88

Device

Devices include computers, phones, hardware, connected TVs, Meta Quest and other web-connected devices.

89

IP address

Stands for "internet protocol address." It’s a unique number assigned to a device, like a phone or computer, that allows it to communicate over the internet. Numbers are assigned according to standard guidelines, or protocols.

Just like you need a mailing address to receive a letter from a friend, your device needs an IP address to receive information on the internet.

90

Partner

A person, business, organization or body using or integrating our Products to advertise, market or support their products and services

91

Third party

A person, business, organization or body that is not part of the Meta Companies

92

Service provider

A person, business, organization or body that provides services to Meta or to our users on behalf of Meta. For example, our service providers do things like investigate suspicious activity and provide customer support.

Return to top