Oura Cookie Policy

Oura · Official agreement

Read the agreement

2 of 16 cards in Use & Processing

Use & Processing · Company practice

Cookies run the Site, keep you recognized, secure it and measure use

The policy lists what cookies and similar technologies are used for on the Site: delivering the Site and its features; recognizing you on return visits so you do not log in each time; supporting security and authentication; obtaining information about your preferences and use of the Site; research and statistical analysis to improve content, products and services and to understand users' requirements; improving speed and performance of the Site and Services; and keeping track of items in your shopping cart through checkout. Ōura adds that some of this data will be aggregated or statistical, meaning it will not be able to identify you individually.

Supporting quotations

Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually.
Deliver the Site and its features;
Recognize you whenever you visit this Site (this speeds up your access so you do not have to log in each time);
Support security and authentication features on our Site;
Obtain information about your preferences and use of our Site;
Carry out research and statistical analysis to help improve our content, products, and services, and to help us better understand our users’ requirements;
Improve the speed and performance of our Site and Services;
Keep track of the items stored in your shopping cart and take you through the checkout process.
Specifically, cookies and other similar technologies are used on this Site to:

Qualifications & exceptions

  • The list is introduced as what cookies are used for "on this Site".
  • Only "some" of the data is described as aggregated or statistical and not identifying you individually; the policy does not say which.

Not stated here

  • Which specific cookies serve each purpose is not stated in this part of the policy.

Use & Processing · Company practice

Cookies also deliver and measure ads, including personalized ads

Among the listed uses, Ōura says cookies and similar technologies are used on the Site to deliver ads, including personalized ads, and to measure ad and campaign performance, and to make your online experience more enjoyable and efficient and keep advertising relevant to your interests. In the introduction to this list Ōura says it uses cookies to deliver content and ads that are relevant to you.

Supporting quotations

to deliver content and ads that are relevant to you
Deliver ads, including personalized ads, as well as measure ad and campaign performance;
Make your online experience more enjoyable and efficient, and to keep advertising relevant to your interests; and

Qualifications & exceptions

  • Described as uses of cookies on the Site; the policy's own Managing Cookies section governs your choices and is covered separately.

Not stated here

  • Which advertisers or ad partners receive data is not stated in this part of the policy.