Oura Cookie Policy

Oura · Official agreement

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Sharing & Disclosure · Restriction or exception

Third-party sites and embeds use their own cookies, outside Ōura's control

The policy applies to your use of the Site at ouraring.com. The Site may link to or embed content and features from third-party websites, which may use cookies or similar technologies under their own separate privacy and cookie policies. Ōura says it does not control those third-party websites or their cookies, encourages you to read their privacy notices, and says it is not responsible for content on other websites.

Supporting quotations

This Cookie Policy applies to your use of our Site, https://ouraring.com.
we may link to or embed content and features from other websites owned and operated by third parties who may also use cookies or similar technologies in accordance with their own separate privacy and cookie policies
We do not control these third-party websites and associated cookies.
Ōura is not responsible for the content on other websites.

Qualifications & exceptions

  • Applies to third-party websites that Ōura links to or embeds content and features from.
  • Ōura states it does not control those sites or their cookies; each third party's own policies govern.

Not stated here

  • The policy does not name which third parties are embedded on the Site.

Sharing & Disclosure · Company practice

Marketing cookies target and measure ads and can share visit information

Marketing (advertising) cookies are used to deliver advertisements more relevant to you and your interests, to limit how often you see an advertisement on the Site, and to help measure how effective an advertising campaign is. The policy says that in some cases Ōura's partners may use cookies to give Ōura information about your interactions with their services. It also says these cookies remember that you have visited a website and that this information is shared with other organizations such as advertisers. All third-party cookies are subject to the third-party service's own policies.

Supporting quotations

Marketing cookies: also known as advertising cookies, these cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement on our Site and help measure the effectiveness of the advertising campaign.
In some cases, our partners may use cookies to provide us with information about your interactions with their services.
These cookies remember that you have visited a website, and this information is shared with other organizations such as advertisers.
All third-party cookies are subject to the third-party service’s policies.

Qualifications & exceptions

  • Partner-provided information about your interactions is described as happening "in some cases".
  • Third-party cookies are governed by the third-party service's policies, not by this Cookie Policy.

Not stated here

  • The policy does not name the advertisers or partners, or say which data fields beyond "that you have visited a website" are shared.

Cross-references

Sharing & Disclosure · User right or choice

A Digital Advertising Alliance tool lets you opt out of behavioral advertising

Ōura says you can opt out of online behavioral advertising cookies and similar technologies using the Digital Advertising Alliance's Consumer Choice Tool, or, if you are located in the European Union, through the choices site it links to. It warns that you may continue to receive generic ads.

Supporting quotations

You can opt-out of online behavioral advertising cookies and similar technologies by using the Digital Advertising Alliance’s Consumer Choice Tool available here, or if located in the European Union you can make your choices here.
Please note you may continue to receive generic ads.

Qualifications & exceptions

  • The opt-out is made through external tools, not by Ōura itself.
  • You may continue to receive generic ads.

Sharing & Disclosure · User right or choice

Marketing opt-outs via industry associations are per browser or device

To learn about targeted advertisements or opt out of marketing cookies, Ōura points to four independent associations: the Network Advertising Initiative, the Digital Advertising Alliance, the European Interactive Digital Advertising Alliance and the Digital Advertising Alliance of Canada. It says you can use their websites to opt out of all cookies served by their members, and that these sites are not sponsored by or affiliated with Ōura. If you opt out of marketing cookies you will still see advertisements, but they will not be tailored to your interests. The opt-out is specific to the web browser or mobile device you used, so if you use multiple devices or browsers you need to opt out on each one.

Supporting quotations

You can visit these independent associations’ websites to opt out of all cookies served by their members.
These independent websites are not sponsored by or affiliated with Ōura.
Network Advertising Initiative
Digital Advertising Alliance
European Interactive Digital Advertising Alliance
Digital Advertising Alliance of Canada
If you opt out of marketing cookies, you will still see advertisements, but they will not be tailored to your interests.
If you opt-out of these marketing cookies, your opt-out will be specific to the web browser or mobile device from which you accessed the opt-out. If you use multiple devices or browsers, you will need to opt-out for each browser or device that you use.

Qualifications & exceptions

  • The opt-out covers cookies served by the association's members, not necessarily every advertiser.
  • Each opt-out applies only to the browser or mobile device used to make it.
  • You still see ads after opting out, but not tailored ones.

Not stated here

  • The policy does not say which advertisers belong to these associations.

Cross-references