Uses personal data to provide, personalize and understand the Services; support, coaching, service emails and surveys
Core uses of personal data include providing the Services, understanding what content and ads the user views, and personalization. The stated example is hedged: if the user provides personal data indicating a certain health condition, Ovia “may” provide editorial content relevant to that condition. Health coaching depends on Ovia+ membership; service emails and survey solicitation are also stated uses.
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Supporting quotations
Purpose of Collection and Use of Personal Data
We use your personal data to:
Provide the Services to you
Understand how you use the Services, including what content and ads you view
Personalize the Services by showing you content relevant to your health, interests and fertility, pregnancy and parenting journey
we may provide you with editorial content relevant to that condition
Provide support and troubleshooting
Provide you with health coaching if you are an Ovia+ member
Send you email communications about the Services
Solicit your participation in surveys and run surveys
Qualifications & exceptions
Health coaching is stated only for Ovia+ members.
The editorial-content example is expressed as “may”, not a guarantee.
Use & Processing · Company practice
Sends personalized data emails unless opted out in Settings; marketing subject to opt-in consent where required by law
Personalized emails derived from the user’s own input are the default unless the user opts out on the app’s Settings page; Ovia warns the emails may be intercepted and that opting out is how to avoid accepting that risk. Marketing communications for Ovia and its affiliates are subject to opt-in consent when required by law, not everywhere.
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Supporting quotations
Send you personalized emails showing relevant data points derived from the personal data you input to our Services, unless you opt-out of such communications in the Settings page of the app.
Despite precautions, email communications may be intercepted; you should opt-out if you do not wish to accept this risk.
Send you marketing communications for Ovia and its affiliates, subject to your opt-in consent when required by law
Qualifications & exceptions
Personalized emails default on; opt-out is via the app Settings page.
Marketing emails are subject to opt-in consent “when required by law”.
Use & Processing · Company practice
Uses personal data to develop and improve products, including ML, LLM and other AI technologies
Product development and improvement purposes are stated expressly to include machine learning algorithms, large language models and other AI technologies. This is a use of personal data for AI development; whether any sale/share for AI training occurs is a separate section carded on its own.
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Supporting quotations
Market, develop and improve Ovia’s and its affiliates’ products and services, including development and improvement of machine learning algorithms, large language models and other AI technologies (“AI”)
Not stated here
This card describes the use purpose only; the separate sell/share-for-advertising-or-AI-training section is carded in its own packet.
Use & Processing · Restriction or exception
Uses personal data to conduct clinical and scientific research, subject to informed consent where required by law
Clinical and scientific research is a stated use of personal data; the consent qualification applies where required by law, not as a blanket promise for all research.
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Supporting quotations
Conduct clinical and scientific research, subject to your informed consent where required by law
Qualifications & exceptions
Informed-consent condition applies “where required by law”.
Use & Processing · Company practice
Purposes table: identifiers get all listed purposes except deidentified-data creation; health rows law-limited
For identifiers, the maximum use is the “Comprehensive Use” — all purposes listed in the purpose list above — but with deidentified-data creation carved out. Health-related and protected-classification rows add the qualifier “other than uses not permitted by law”. Employment-related data is tied to providing Ovia+ services. Sensitively, the same table rows for sensitive information appear in a separate card.
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Supporting quotations
The table below describes the purposes for our use and collection by category.
All purposes listed under “Purpose of Collection and Use of Personal Data” above (“Comprehensive Use”), other than creation of deidentified data
General personal information including health information
Comprehensive Use, other than uses not permitted by law.
Legally protected classifications such as race, gender, disability or pregnancy status
Comprehensive Use, other than uses not permitted by law
Professional and employment related
To provide you with Ovia+ services
Qualifications & exceptions
Deidentified-data creation is a stated purpose generally, but is excluded for identifiers.
Health and protected-classification rows are limited to uses permitted by law.
Use & Processing · Company practice
Uploaded photos/videos stored and displayed; sensitive information comprehensive except uses not permitted by law
The audio/visual row states the stored photos and videos uploaded by the user are stored and displayed. The sensitive-information row allows comprehensive use except uses not permitted by law.
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Supporting quotations
Audio and visual information
Store and display the photos and videos you upload to your Ovia account
Comprehensive Use, other than uses not permitted by law.
Use & Processing · Context
The recipients table’s “From surveys” row repeats the collection-source wording, not a sharing provision
Row 5 of the recipients table carries the same text as the sources table’s surveys row — “We collect data you submit to us through surveys” — which describes collection, not a category of sharing recipient. It is carded as collection in ovia-sources-surveys (packet 0); no additional sharing statement is derived from it.
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Supporting quotations
From surveys
Qualifications & exceptions
Duplicate of the sources-table survey row; no additional sharing claim derives from it.