This Policy governs Ovia's business contacts and corporate website operations
This Privacy Policy describes how Ovuline, Inc., doing business as Ovia Health by Labcorp ("Ovia"), a subsidiary of Labcorp, collects, uses and shares personal data collected from business contacts, prospective business contacts, and other individuals who may come into contact with Ovia as part of Ovia's internal operations, management and administration or through Ovia's corporate website — a scope the Policy defines as "Ovia Operations".
Details
Who
Ovuline, Inc., doing business as Ovia Health by Labcorp
What it covers
personal data of business contacts, prospective business contacts and other individuals in contact with Ovia
Supporting quotations
This Privacy Policy (“Policy”) describes how Ovuline, Inc., doing business as Ovia Health by Labcorp (“Ovia”) collects, uses and shares personal data collected by Ovia from business contacts, prospective business contacts, and other individuals who may come into contact with Ovia as part of Ovia’s internal operations, management and administration or through Ovia’s corporate website (“Ovia Operations”). Ovia Health by Labcorp is a subsidiary of Labcorp, a global life-sciences leader.
Data Access & Collection · Restriction or exception
Policy excludes employee/applicant data and app users, who are directed to other notices
This non-app Policy does not apply to personal data collected from job applicants and employees, which is governed by privacy notices given during recruitment, application and employment, and does not apply to personal data collected from users of the Ovia and Ovia Parenting apps and health coaching services. App users are directed to review the separate Ovia Health App Privacy Policy.
Details
Who
Ovia
Exception
job applicants and employees; users of the Ovia and Ovia Parenting apps and health coaching services
Supporting quotations
This Policy does not apply to personal data collected from job applicants and employees, which is governed by privacy notices provided as part of the recruitment, application and employment process. This Policy does not apply to personal data collected from users of the Ovia and Ovia Parenting apps and health coaching services. If you are a user of the Ovia or Ovia Parenting apps, you should review the Ovia Health App Privacy Policy
Qualifications & exceptions
Applies to the non-app (business/website) policy only; the apps privacy policy is a separate, linked document not supplied in this source
Not stated here
The linked Ovia Health App Privacy Policy's text is not supplied in this source; this card cannot say what that separate policy provides for app users
Cross-references
contrast (model-proposed): Personal information may transfer in a merger, sale or bankruptcy of Ovia's assets — The scope section excludes personal data collected from job applicants and employees from this Policy, yet the asset-transfer purpose clause refers to a transfer of assets "in which personal information held by Ovia about employees is among the assets transferred". The provisions pull in different directions on paper; the source does not reconcile the wording, and this records the tension without resolving it.
Data Access & Collection · Context
Definitions: "personal data" and "you"
In this Policy, "personal data" means information relating to an identified or identifiable individual, and "you" means individuals who come into contact with Ovia.
Details not recorded for this card
Supporting quotations
In this Policy, the term “personal data” refers to information relating to an identified or identifiable individual. The term “you” refers to individuals who come into contact with Ovia.
Ovia collects seven listed categories of personal data for Ovia Operations
In connection with Ovia Operations, Ovia collects the following categories of personal data: identifiers (name, email address, postal address; device identifiers such as IP address, AdID, IDFA); general personal information including employment, education and health information (examples given: employer, job title); legally protected classifications such as race or gender (example given: gender); purchase histories or interests (interest in Ovia products based on your browsing history); internet and app activity information (Ovia website and white paper browsing history, Ovia email opens and views; device type, operating system, other device parameters); professional and employment-related information (name of employer, title, job type, industry); and inferences (Ovia product interest).
Details
Who
Ovia
What it does
collects the listed categories of personal data in connection with Ovia Operations
Supporting quotations
We collect the following categories of personal data in connection with Ovia Operations:
Device identifiers such as IP address, AdID, IDFA
General personal information including employment, education, health information
Legally protected classifications such as race or gender
Interest in Ovia products based on your browsing history
Ovia website and white paper browsing history, Ovia email opens and views
Name of employer, title, job type, industry
Ovia product interest
Qualifications & exceptions
The "general personal information" category is described as including employment, education and health information, although the row's stated examples are only employer and job title; the examples do not show health data being collected from this policy's business-contact audience
Data Access & Collection · Company practice
Personal data is collected directly through sales and marketing interactions
Ovia collects personal data directly from your interaction with Ovia's sales and marketing activities — for example when you attend an Ovia event or webinar, meet Ovia representatives at a trade show or other public event, respond to an Ovia survey, or subscribe to an Ovia email list.
Details
Who
Ovia
What it does
collects personal data directly through sales and marketing interactions
Condition
attending an Ovia event or webinar, meeting Ovia representatives at a trade show or other public event, responding to an Ovia survey, or subscribing to an Ovia email list
Supporting quotations
Direct collection from your interaction with Ovia’s sales and marketing activities We collect personal data when you attend an Ovia event or webinar, meet Ovia representatives at a trade show or other public event, respond to an Ovia survey, or subscribe to an Ovia email list.
Data Access & Collection · Company practice
Contact lists are built from third-party directories and list rentals and purchases
Ovia builds its contact lists through use of third-party sources — including LinkedIn, social networks, business directories and list providers — and through list rentals and purchases.
Details
Who
Ovia
What it does
builds contact lists from third-party directories and list rentals and purchases
What it covers
third-party directories including LinkedIn, social networks, business directories, list providers
Supporting quotations
Third party directories, including LinkedIn, social networks, business directories, list providers. We build our contact lists through use of third party sources and list rentals and purchases
Data Access & Collection · Company practice
Technical and device information is gathered via tracking technologies to gauge interest
Ovia obtains technical and device information through tags, pixels, cookies, IP addresses, AdID, IDFA and similar tracking technologies — which this source collectively defines as "tracking technologies" — and uses them to identify your interactions with Ovia's website and content and to gauge your interest in Ovia's products.
Details
Who
Ovia
What it covers
technical and device information via tags, pixels, cookies, IP addresses, AdID, IDFA and similar tracking technologies
Why
identify interactions with Ovia's website and content and gauge interest in Ovia's products
Supporting quotations
Technical and device information through tags, pixels, cookies, IP addresses, AdID, IDFA and similar tracking technologies (“tracking technologies”) We use technical device information and tracking technologies to identify your interactions with Ovia’s website and content and to gauge your interest in our products.
Personal data is used for Ovia Operations including products, security and legal compliance
Ovia collects and uses your personal data, in all of the categories discussed above, for Ovia Operations, including: developing, advertising, marketing and providing Ovia's products and services and conducting surveys; operating and maintaining the security of Ovia's products, services, equipment and networks; and complying with law and law enforcement requests. The list is introduced with "including", so these are examples rather than an exhaustive statement of purposes.
Details
Who
Ovia
Why
Ovia Operations, including product development/advertising/marketing/provision and surveys, security of products/services/equipment/networks, and compliance with law and law enforcement requests
Supporting quotations
We collect and use your personal data, in all of the categories discussed above, for Ovia Operations, including:
Developing, advertising, marketing and providing Ovia’s products and services and conducting surveys
Operating and maintaining the security of Ovia’s products, services, equipment and networks
To comply with law and law enforcement requests
Sharing & Disclosure · Company practice
Personal information may transfer in a merger, sale or bankruptcy of Ovia's assets
Ovia uses personal data to conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Ovia's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Ovia is among the assets transferred.
Details
Who
Ovia
Condition
merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Ovia's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding
Supporting quotations
To conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Ovia’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Ovia about employees is among the assets transferred
Qualifications & exceptions
The clause as written says the transferred assets include "personal information held by Ovia about employees", although the Policy's scope section excludes personal data collected from job applicants and employees; the source does not reconcile this wording
Not stated here
Whether the asset-transfer clause is meant to cover data of this Policy's business-contact audience generally, or only the employee data its text literally names, is not resolved within the supplied source
Cross-references
contrast (model-proposed): Policy excludes employee/applicant data and app users, who are directed to other notices — The scope section excludes personal data collected from job applicants and employees from this Policy, yet the asset-transfer purpose clause refers to a transfer of assets "in which personal information held by Ovia about employees is among the assets transferred". The provisions pull in different directions on paper; the source does not reconcile the wording, and this records the tension without resolving it.
Legal Rights & Agreement Rules · Company practice
Processing relies on consent, contract, legal obligation or legitimate interests
Ovia collects, uses and otherwise processes personal data as allowed under applicable law, including where processing is based on one or more of: the consent you provide at the point of collection of your personal information; the performance of the contract Ovia has with you; the compliance of a legal obligation to which Ovia is subject; and the legitimate interests of Ovia, you or a third party, where not overridden by your interests, fundamental rights or freedoms — Ovia's legitimate interests include the lawful conduct of its business.
Details
Who
Ovia
Condition
one or more of: consent at the point of collection; performance of the contract with you; compliance of a legal obligation; legitimate interests not overridden by your interests, fundamental rights or freedoms
Supporting quotations
Lawful Processing. We collect, use and otherwise process personal data as allowed under applicable law, including where based on one or more of the following:
– The consent you provide to us at the point of collection of your personal information;
– The performance of the contract we have with you;
– The compliance of a legal obligation to which we are subject;
– The legitimate interests of Ovia, you or a third party, where not overridden by your interests, fundamental rights or freedoms. Ovia’s legitimate interests include the lawful conduct of its business.
Sharing & Disclosure · Company practice
B2B customer data is processed and stored by named service providers
Ovia's B2B customer data is processed and stored by service providers working on Ovia's behalf, including its cloud services provider Amazon Web Services, its marketing automation solution Eloqua, and Salesforce, which provides Ovia with customer relationship management systems.
Details
Who
Ovia, using service providers working on its behalf
What it covers
Ovia's B2B customer data
Why
processing and storage, including cloud services (Amazon Web Services), marketing automation (Eloqua) and CRM (Salesforce)
Supporting quotations
Ovia’s B2B customer data is processed and stored by service providers working on Ovia’s behalf, including our cloud services provider Amazon Web Services, our marketing automation solution Eloqua, and Salesforce, which provides us with customer relationship management systems.
Qualifications & exceptions
Stated for Ovia's B2B customer data; the named providers work on Ovia's behalf (processor role)
Sharing & Disclosure · Company practice
Marketing materials and ads may let Ovia and vendors track interaction via tracking technologies
Ovia's marketing materials and ads may contain tracking technologies (the term this source uses for tags, pixels, cookies, IP addresses, AdID, IDFA and similar technologies), which allow Ovia and the vendors it works with to collect technical information from your mobile device — such as IP address and AdID — to track your interaction with Ovia's content and ads.
Details
Who
Ovia and the vendors it works with
What it does
collect technical information from your mobile device (such as IP address, AdID) via tracking technologies in marketing materials and ads
Why
track your interaction with Ovia's content and ads
Supporting quotations
Our marketing materials and ads may contain tracking technologies which allow Ovia and the vendors we work with to collect technical information from your mobile device (such as IP address, AdID) to track your interaction with our content and ads.
Technical and device information through tags, pixels, cookies, IP addresses, AdID, IDFA and similar tracking technologies (“tracking technologies”) We use technical device information and tracking technologies to identify your interactions with Ovia’s website and content and to gauge your interest in our products.
Device technical information is shared with analytics companies
Ovia shares technical information from your device with analytics companies to understand the performance of its marketing and website.
Details
Who
Ovia
What it covers
technical information from your device, shared with analytics companies
Why
understand the performance of Ovia's marketing and website
Supporting quotations
We share technical information from your device with analytics companies to understand the performance of our marketing and website.
Sharing & Disclosure · Company practice
Device data may be shared with social media networks to measure advertising, excluding key identifiers by default
Ovia may share device data with social media networks to measure the effectiveness of advertising on those networks. This device data is configured to exclude key device identifiers unless you have elected, via your on-device controls, to share data with the social media network.
Details
Who
Ovia
What it covers
device data, shared with social media networks
Why
measure the effectiveness of advertising on those networks
Exception
key device identifiers are included only if you elected, via on-device controls, to share data with the social media network
Supporting quotations
We may share device data with social media networks to measure the effectiveness of advertising on those networks. This device data is configured to exclude key device identifiers unless you have elected, via your on-device controls, to share data with the social media network.
Qualifications & exceptions
Default configuration excludes key device identifiers; the exception applies only if you elect, via on-device controls, to share data with the social media network
Sharing & Disclosure · Company practice
Data may be shared with parent Labcorp, commonly controlled companies and successors
Ovia may share data with its parent company Labcorp and with companies under common control, and with any successors in the event of a merger, acquisition, or similar transaction.
Details
Who
Ovia
What it covers
parent company Labcorp, companies under common control, and any successors in a merger, acquisition or similar transaction
Supporting quotations
We may share data with our parent company Labcorp and with companies under common control, and with any successors in the event of merger, acquisition, or similar transaction.
Cross-references
referred to by (model-proposed): Personal data may transfer to a buyer or successor and be shared with affiliated companies — The Other Issues passage on sale/merger/change of ownership and transfer to affiliates parallels the sharing table's Affiliates and Successors row: both cover transfer to a buyer/successor on merger or similar transaction and sharing with affiliates under common ownership or control, phrased independently in two places.
Sharing & Disclosure · Company practice
Personal data may be provided to courts, law enforcement and authorities when required
Ovia may provide personal data to courts, law enforcement, and governmental authorities and other third parties if required by law, subpoena, directive from a regulatory authority, or as otherwise necessary to comply with legal requirements or to protect the rights or property of Ovia or third parties. The source also points readers to a separate "How Does Ovia Respond to Data Requests" page in the same table cell.
Details
Who
Ovia
What it covers
courts, law enforcement, governmental authorities and other third parties
Condition
required by law, subpoena, directive from a regulatory authority, or otherwise necessary to comply with legal requirements or protect the rights or property of Ovia or third parties
Supporting quotations
Ovia may provide personal data to courts, law enforcement, and governmental authorities and other third parties if required by law, subpoena, directive from a regulatory authority or as otherwise necessary to comply with legal requirements or to protect the rights or property of Ovia or third parties.
Please also see
Not stated here
The linked page "How Does Ovia Respond to Data Requests" is not supplied in this source; this card cannot say how Ovia responds to data requests or what conditions that page adds
Cross-references
referred to by (model-proposed): Data may be provided to authorities and preserved even against a deletion request — The Legal requirements passage in Other Issues parallels the sharing table's Government Authorities and Recipients of Compelled Disclosures row: both state that Ovia may provide personal data to courts, law enforcement and governmental authorities when required by law or to protect rights or property, with slightly different supporting conditions (the table row adds subpoena and regulatory directives; the Other Issues passage adds preservation against deletion requests).
Sharing & Disclosure · Company commitment
Ovia commits that it does not sell or share collected personal data for advertising
Ovia states that it does not sell or share for advertising the personal data it collects, and that its marketing technology vendors act as processors and service providers to Ovia when they process personal data about your interaction with Ovia websites and communications.
Details
Who
Ovia
What it does
does not sell or share for advertising
What it covers
the personal data Ovia collects (personal data as defined in this Policy)
Supporting quotations
Ovia does not sell or share for advertising the personal data we collect. Our marketing technology vendors act as processors and service providers to Ovia when they process personal data about your interaction with Ovia websites and communications.
In this Policy, the term “personal data” refers to information relating to an identified or identifiable individual. The term “you” refers to individuals who come into contact with Ovia.
Purchased advertising may share device data with social networks, under third-party ad platform policies
When Ovia purchases advertising from third parties, it may share device data with social media networks to measure the effectiveness of advertising on those networks. This device data is configured to exclude key device identifiers unless you have elected, via your on-device controls, to share data with the social media network. Personal data collected through your interaction with Ovia's advertising will be governed by the privacy policies of the third-party advertising platform, not by Ovia's privacy policies.
Details
Who
Ovia
Condition
when Ovia purchases advertising from third parties
Exception
key device identifiers excluded unless you elected via on-device controls to share data with the social media network
Supporting quotations
When Ovia purchases advertising from third parties, we may share device data with social media networks to measure the effectiveness of advertising on those networks. This device data is configured to exclude key device identifiers unless you have elected, via your on-device controls, to share data with the social media network. Personal data collected through your interaction with our advertising will be governed by the privacy policies of the third party advertising platform, not by Ovia’s privacy policies.
Qualifications & exceptions
Key device identifiers are excluded by default unless you elected via on-device controls to share data with the social media network
Data collected through interaction with the advertising is governed by the third-party ad platform's privacy policies, not Ovia's
Sharing & Disclosure · Company commitment
To its knowledge, Ovia does not sell or share personal data of consumers under 16
Ovia states that, to its knowledge, it does not sell or share any personal data of consumers under 16. The commitment is expressly limited by the company's knowledge.
Details
Who
Ovia
What it does
does not sell or share
What it covers
personal data of consumers under 16
Condition
to Ovia's knowledge
Supporting quotations
To its knowledge, Ovia does not sell or share any personal data of consumers under 16.
Qualifications & exceptions
Limited to Ovia's knowledge; the source does not describe any age-verification or knowledge-basis process
Sharing & Disclosure · Company practice
Identifiers and internet/app activity are disclosed for business purposes including to ad platforms and to purchase ads
For business purposes, Ovia discloses identifiers and internet and app activity information to cloud computing providers, data analytics providers, vendors who provide email, marketing, and survey systems, advertising sales platforms, advertising networks, advertising platforms, and advertising technology providers — for internal operations (hosting, marketing, analytics) and to purchase ads.
Details
Who
Ovia
What it covers
identifiers and internet and app activity information
Why
internal operations (hosting, marketing, analytics) and to purchase ads
Supporting quotations
Identifiers
Cloud computing providers, data analytics providers, vendors who provide email, marketing, and survey systems, advertising sales platforms, advertising networks, advertising platforms, and advertising technology providers.
For internal operations (hosting, marketing, analytics) and to purchase ads.
Internet and app activity information
Cloud computing providers, data analytics providers, vendors who provide email, marketing, and survey systems, advertising sales platforms, advertising networks, advertising platforms, and advertising technology providers.
For internal operations (hosting, marketing, analytics) and to purchase ads.
Sharing & Disclosure · Company practice
Five other categories are disclosed for internal operations (hosting, marketing, analytics)
For business purposes, Ovia discloses general personal information, legally protected classifications such as race and gender, purchase histories or interests, professional and employment-related information, and inferences to cloud computing providers, data analytics providers, and vendors who provide email, marketing, and survey systems — for internal operations (hosting, marketing, analytics).
Details
Who
Ovia
What it covers
general personal information, legally protected classifications, purchase histories or interests, professional and employment-related information, and inferences
Cloud computing providers, data analytics providers, vendors who provide email, marketing, and survey systems.
For internal operations (hosting, marketing, analytics).
Legally protected classifications such as race, gender
Purchase histories or interests
Professional and employment related
Inferences
Qualifications & exceptions
The purchase histories row's recipient cell carries a stray comma and period in the source text ("survey systems,."); the listed recipients are read as the same set as the neighboring rows
Retention & Deletion · Company practice
Personal information is retained five years after last activity, then deleted
Ovia retains your personal information for a period of five years after last activity. After this retention period ends, Ovia deletes your data.
Details
Who
Ovia
When
five years after last activity
What it does
delete your data after the retention period ends
Supporting quotations
We retain your personal information for a period of five years after last activity. After this retention period ends, we delete your data.
Cross-references
contrast (model-proposed): Second Data Retention section: storage during the relationship plus an anticipated-interest period, then deletion — The Policy contains two "Data Retention" sections stating different standards: a fixed five years after last activity, and relationship-active storage plus an open-ended period of reasonably anticipated continued interest. The source presents both without saying which applies to which data or audience; a Choices-section passage calls them Ovia's "standard retention periods" (plural), so they may coexist, but the provisions pull in different directions as written and this records the tension without resolving it.
Retention & Deletion · User right or choice
You can delete your data at any time despite the standard retention periods
While the five-year period is Ovia's standard retention period, you can delete your data at any time, as described in the next section of the Policy.
Details
Who
you (the individual in contact with Ovia)
What it does
delete your data at any time
Supporting quotations
While these are our standard retention periods, you can delete your data at any time as described in the next section.
Qualifications & exceptions
The deletion procedure is described in the following "What Are Your Choices?" section of the Policy, not in this passage
Cross-references
has exception (model-proposed): Data may be provided to authorities and preserved even against a deletion request — The Choices section states you can delete your data at any time despite the standard retention periods; the Legal requirements passage in Other Issues states Ovia may access, use and preserve data to comply with law, in anticipation of litigation, or to protect rights or property, expressly 'even if the data is subject to a deletion request from you'. The Legal requirements clause operates as a stated exception to the delete-at-any-time right.
Account & Service Control · User right or choice
You may opt out of Ovia marketing emails at any time
You may opt out of Ovia marketing emails at any time, either by using the 'unsubscribe' link at the bottom of any Ovia marketing email or by contacting Ovia at support@oviahealth.com.
Details
Who
you
What it does
opt out of Ovia marketing emails
When
at any time
Supporting quotations
You may opt-out of Ovia marketing emails at any time by using the ‘unsubscribe’ link at the bottom of any Ovia marketing email or by contacting us at
Account & Service Control · User right or choice
You may access, correct and delete your personal data at any time, subject to identity verification
You may access, correct and delete the personal data Ovia holds about you at any time, and Ovia honors any consumer data rights provided by applicable law. You can email Ovia at support@oviahealth.com to exercise these rights. Ovia may require you to verify your identity in order to exercise these rights. Authorized agents seeking to exercise data subject rights on behalf of any Ovia users should contact support@oviahealth.com with their request.
Details
Who
you; authorized agents acting on behalf of Ovia users
What it does
access, correct and delete personal data Ovia holds about you
Condition
Ovia may require identity verification
Supporting quotations
Access, Deletion and Correction
You may access, correct and delete the personal data Ovia holds about you at any time. Ovia honors any consumer data rights provided by applicable law.
You can email Ovia at support@oviahealth.com to exercise these rights.
Ovia may require you to verify your identity in order to exercise these rights.
Any authorized agents seeking to exercise data subject rights on behalf of any Ovia users should contact support@oviahealth.com with their request.
Qualifications & exceptions
Ovia may require identity verification before granting these rights
Elsewhere in this Policy, Ovia reserves the right to retain personal data as permitted by applicable law even if rights are exercised, and states it may access, use and preserve data to comply with law even if the data is subject to a deletion request
Ovia respects browser 'do not sell' signals but says GPC controls are not applicable to its activities
Ovia respects 'do not sell' signals sent by your browser. However, because Ovia states it does not sell your personal data (see the Policy's no-sale-for-advertising commitment), it says these controls are not applicable to Ovia's activities.
Details
Who
Ovia
Condition
because Ovia does not sell your personal data, do-not-sell controls are not applicable to Ovia's activities
Supporting quotations
Global Privacy Control
Ovia respects ‘do not sell’ signals sent by your browser. However, as Ovia does not sell your personal data, these controls are not applicable to Ovia’s activities.
Ovia does not sell or share for advertising the personal data we collect. Our marketing technology vendors act as processors and service providers to Ovia when they process personal data about your interaction with Ovia websites and communications.
Qualifications & exceptions
The 'not applicable' conclusion rests on Ovia's own statement elsewhere in this Policy that it does not sell personal data
Refused rights requests may be appealed to Ovia's Legal Department, resolved within 30 days
If your request to exercise your rights is refused, you may send your notice of appeal by email to legal@oviahealth.com for review by Ovia's Legal Department. Ovia will resolve your appeal within 30 days of the date of receipt of your email.
Details
Who
you; Ovia's Legal Department
Condition
your request to exercise your rights was refused
When
appeal resolved within 30 days of receipt of the email
Supporting quotations
Appeal Rights
If your request to exercise your rights is refused, you may send your notice of appeal by email to legal@oviahealth.com, for review by Ovia’s Legal Department. We will resolve your appeal within 30 days of the date of receipt of your email.
Retention & Deletion · Restriction or exception
Ovia reserves the right to retain personal data as permitted by law even if rights are exercised
Even if you exercise the rights described above, Ovia reserves the right to retain personal data as permitted by applicable law. This qualifies the access, correction and deletion rights stated in the same Choices section.
Details
Who
Ovia
Exception
retention as permitted by applicable law, notwithstanding exercised rights
Supporting quotations
Other Relevant Information
Even if you exercise your rights described above, Ovia reserves the right to retain personal data as permitted by applicable law.
In this Policy, the term “personal data” refers to information relating to an identified or identifiable individual. The term “you” refers to individuals who come into contact with Ovia.
Industry-standard security measures including background checks and encryption; incident notice as required by law
Ovia protects personal data with security measures consistent with industry standards, including background checks on all employees and data encryption in transit and at rest. Ovia will notify you of security incidents as required by law.
Details
Who
Ovia
What it does
protects personal data with industry-standard security measures, including employee background checks and encryption in transit and at rest; notifies of security incidents as required by law
Supporting quotations
Ovia protects personal data with security measures that are consistent with industry standards, including background checks on all employees and data encryption in transit and at rest. We will notify you of security incidents as required by law.
Qualifications & exceptions
Security incident notification is committed only 'as required by law'
Retention & Deletion · Company practice
Second Data Retention section: storage during the relationship plus an anticipated-interest period, then deletion
A second "Data Retention" section states that Ovia stores personal data for the period that your relationship with Ovia is active and then for a further retention period reflecting the period during which Ovia reasonably anticipates you may remain interested in information about Ovia; after that retention period ends, Ovia deletes your data.
Details
Who
Ovia
When
relationship-active period plus a further period of reasonably anticipated continued interest
What it does
delete your data after the retention period ends
Supporting quotations
We store personal data for the period that your relationship with Ovia is active and then for a further retention period that reflects the period during which we reasonably anticipate you may remain interested in information about Ovia. After this retention period ends, we delete your data.
Qualifications & exceptions
This second Data Retention section states a different standard from the first one (five years after last activity); the source presents both without reconciling which applies to which data, although a Choices-section passage refers to Ovia's 'standard retention periods' in the plural
Not stated here
Which retention rule applies to which category of data or audience is not stated in the supplied source
Cross-references
contrast (model-proposed): Personal information is retained five years after last activity, then deleted — The Policy contains two "Data Retention" sections stating different standards: a fixed five years after last activity, and relationship-active storage plus an open-ended period of reasonably anticipated continued interest. The source presents both without saying which applies to which data or audience; a Choices-section passage calls them Ovia's "standard retention periods" (plural), so they may coexist, but the provisions pull in different directions as written and this records the tension without resolving it.
Account & Service Control · Procedure
Privacy-choice contacts are routed to the What Are Your Choices? section
To contact Ovia to exercise your privacy choices, the Policy directs you to the "What Are Your Choices?" section above.
Details not recorded for this card
Supporting quotations
To contact Ovia to exercise your privacy choices, please see “What Are Your Choices?” above.
Account & Service Control · Company practice
Ovia designates a Data Protection Officer with a Westborough, MA contact address
Ovia has designated a Data Protection Officer. To contact the Data Protection Officer, or for questions or complaints about Ovia's processing of personal data, contact: Data Protection Officer, Ovuline, Inc., dba Ovia Health by Labcorp, 3400 Computer Drive, Westborough, MA 01581, legal@oviahealth.com.
Details
Who
Ovia's Data Protection Officer (Ovuline, Inc., dba Ovia Health by Labcorp)
Where
3400 Computer Drive, Westborough, MA 01581
Supporting quotations
Ovia has designated a Data Protection Officer. To contact our Data Protection Officer or for questions or complaints about Ovia’s processing of personal data, contact us at:
Data Protection Officer
Ovuline, Inc., dba Ovia Health by Labcorp
3400 Computer Drive
Westborough, MA 01581
legal@oviahealth.com
Account & Service Control · User right or choice
EEA/UK data subjects may contact the DPO or Ovia's EU and UK representative
Data subjects located in the EEA or UK may contact the Data Protection Officer at the address above, or Ovia's EU and UK representative at dpo@labcorp.com.
Details
Where
EEA or UK
Who
data subjects located in the EEA or UK
Supporting quotations
Data subjects located in the EEA or UK may contact the Data Protection Officer at the address above or Ovia’s EU and UK representative at
Qualifications & exceptions
Applies to data subjects located in the EEA or UK
Not stated here
The representative address is presented as a link in the source whose text is the email address dpo@labcorp.com; the link's target is malformed in the saved extraction, so the exact destination cannot be confirmed from the supplied bytes
Account & Service Control · User right or choice
You may have the legal right to lodge a complaint with your local authority
You may also have the legal right to lodge a complaint about Ovia's data processing with your local consumer protection or data protection authority.
Details not recorded for this card
Supporting quotations
You may also have the legal right to lodge a complaint about Ovia’s data processing with your local consumer protection or data protection authority.
Qualifications & exceptions
Stated as a right you 'may' have under law; the Policy does not itself create it
Data Access & Collection · Company commitment
Ovia does not knowingly collect children's data under Ovia Operations
Ovia does not knowingly collect personal data under Ovia Operations from children under 13 (for the US), or from individuals for whom parental consent is required for collection or processing of personal data. The commitment is limited by knowledge.
Details
Who
Ovia
Exception
children under 13 (for the US) and individuals for whom parental consent is required
Condition
knowingly; under Ovia Operations
Supporting quotations
Children: Ovia does not knowingly collect personal data under Ovia Operations from children under 13 (for the US) or from individuals for whom parental consent is required for collection or processing of personal data.
Qualifications & exceptions
The under-13 age threshold is stated 'for the US'; the parental-consent branch is not tied to a specific age or jurisdiction in the supplied text
Legal Rights & Agreement Rules · Company practice
Ovia is not responsible for privacy practices of third-party sites, apps, advertisers or sponsors
Some Ovia properties may take you to websites or apps operated by other companies. Ovia is not responsible for the privacy practices of its advertisers, sponsors or others, and you should review the privacy policies of those sites and apps.
Details
Who
Ovia
Exception
websites or apps operated by other companies, including Ovia's advertisers and sponsors
Supporting quotations
Third Party Websites or Apps: Some Ovia properties may take you to websites or apps that are operated by other companies. Ovia is not responsible for the privacy practices of its advertisers, sponsors or others. You should review the privacy policies of those sites and apps.
Sharing & Disclosure · Company practice
Data may be provided to authorities and preserved even against a deletion request
Ovia may provide personal data to courts, law enforcement and governmental authorities if required by law or to protect the rights or property of Ovia or third parties. Ovia may also access, use and preserve data to comply with law, in anticipation of litigation, or to protect the rights or property of Ovia or third parties — even if the data is subject to a deletion request from you. Ovia may also provide information to law enforcement or authorities to protect the safety of users of the apps or others.
Details
Who
Ovia
What it covers
courts, law enforcement and governmental authorities; law enforcement or authorities for safety
Condition
required by law; to protect rights or property; to comply with law; in anticipation of litigation; safety of users of the apps or others
Supporting quotations
Legal requirements: Ovia may provide personal data to courts, law enforcement and governmental authorities if required by law or to protect the rights or property of Ovia or third parties. Ovia may access, use and preserve data to comply with law, in anticipation of litigation, or to protect the rights or property of Ovia or third parties, even if the data is subject to a deletion request from you. We may also provide information to law enforcement or authorities to protect the safety of users of the apps or others.
Qualifications & exceptions
The preservation right applies expressly 'even if the data is subject to a deletion request from you', qualifying the deletion rights stated in the Choices section
The final sentence refers to 'users of the apps', although this Policy's scope excludes personal data collected from users of the Ovia and Ovia Parenting apps; the wording is preserved as written
Cross-references
exception to (model-proposed): You can delete your data at any time despite the standard retention periods — The Choices section states you can delete your data at any time despite the standard retention periods; the Legal requirements passage in Other Issues states Ovia may access, use and preserve data to comply with law, in anticipation of litigation, or to protect rights or property, expressly 'even if the data is subject to a deletion request from you'. The Legal requirements clause operates as a stated exception to the delete-at-any-time right.
refers to (model-proposed): Personal data may be provided to courts, law enforcement and authorities when required — The Legal requirements passage in Other Issues parallels the sharing table's Government Authorities and Recipients of Compelled Disclosures row: both state that Ovia may provide personal data to courts, law enforcement and governmental authorities when required by law or to protect rights or property, with slightly different supporting conditions (the table row adds subpoena and regulatory directives; the Other Issues passage adds preservation against deletion requests).
Sharing & Disclosure · Company practice
Personal data may transfer to a buyer or successor and be shared with affiliated companies
If Ovia Health merges with another company, or its equity securities or all or part of its assets are sold to a third party, your personal data may be transferred to the buyer or successor entity. Your personal data may also be shared with affiliated companies under common ownership or control with Ovia.
Details
Who
Ovia
Condition
merger with another company, or sale of equity securities or all or part of its assets to a third party
What it covers
buyer or successor entity; affiliated companies under common ownership or control
Supporting quotations
Sale, merger, or change of ownership, transfer to affiliates: If Ovia Health merges with another company, or its equity securities or all or a part of its assets are sold to a third party, your personal data may be transferred to the buyer or successor entity. Your personal data may also be shared with affiliated companies under common ownership or control with Ovia.
Cross-references
refers to (model-proposed): Data may be shared with parent Labcorp, commonly controlled companies and successors — The Other Issues passage on sale/merger/change of ownership and transfer to affiliates parallels the sharing table's Affiliates and Successors row: both cover transfer to a buyer/successor on merger or similar transaction and sharing with affiliates under common ownership or control, phrased independently in two places.
Legal Rights & Agreement Rules · Company practice
Ovia may modify the Policy from time to time by posting an updated version
Ovia may modify this Policy from time to time by posting an updated version of the Policy. The passage states no advance-notice or direct-notification commitment.
Details
Who
Ovia
What it does
modify this Policy from time to time by posting an updated version
Supporting quotations
Ovia may modify this Policy from time to time by posting an updated version of the Policy.
Qualifications & exceptions
No advance-notice, direct-notification or consent mechanism is stated in the supplied passage
Legal Rights & Agreement Rules · Context
This Policy version is dated January 9, 2026
The Policy states it was last updated on January 9, 2026; this is the dated version analyzed here.