Pinterest announces a policy update effective November 12, 2026, which this text does not contain
A banner on the page says Pinterest is updating its Privacy Policy effective November 12, 2026 and links to a preview. The text analyzed here is the version stating an effective date of April 30, 2025. The announced successor is a separate text that was not supplied, so nothing in these cards describes what the November 12, 2026 version says.
Supporting quotations
We're updating our Privacy Policy, effective November 12, 2026.
Effective date: April 30, 2025
Qualifications & exceptions
The announced update is described only as a future effective date and a preview link.
Not stated here
The content of the preview or the November 12, 2026 version is not in the supplied source.
The source does not say when the April 30, 2025 version stops applying beyond the announced future date.
Legal Rights & Agreement Rules · Context
A separate state privacy notice applies only to residents of U.S. states with a state privacy law
The page points to a U.S. State Privacy Law Disclosure & Notice at Collection. Pinterest says that notice applies only if you are a resident of a U.S. state governed by a state-level privacy law, and that the same page also serves as its California Notice at Collection. That notice is a separate document and is not part of the text analyzed here.
Supporting quotations
applies only if you are a resident of a U.S. state governed by a state-level privacy law
This page also serves as our California Notice at Collection.
Qualifications & exceptions
Applies only to residents of U.S. states governed by a state-level privacy law.
Not stated here
The linked notice text (a preview link) was not supplied, so what it adds for U.S. state residents is not known from this source.
Legal Rights & Agreement Rules · Context
Summary of changes: more detail on AI model training, retention, and international transfers
The summary says Pinterest added more detail on how it trains the models behind its products and services, including those using generative artificial intelligence, on how long it keeps information, and on changes to its international data transfer mechanisms. It adds that, for people outside the EEA, Switzerland and the United Kingdom, it outlines how it may share data with partners so advertisers can reach them on other websites and apps.
Supporting quotations
how we train the models that support our products and services including those using generative artificial intelligence, how long we keep your information, and changes to our international data transfer mechanisms
If you are outside of the EEA, Switzerland, or the United Kingdom, we’ve outlined how we may share data with partners to allow advertisers to reach you on other websites and apps.
Qualifications & exceptions
The ad-partner sharing description is tied to people outside the EEA, Switzerland and the United Kingdom.
Not stated here
The summary does not state which dated version it describes, so it is not clear whether these changes are in the April 30, 2025 text or in the announced successor.
Legal Rights & Agreement Rules · Context
Global policy with sections marked by where you live; GDPR joint controllers for EEA, Swiss and UK residents
This is described as Pinterest's global Privacy Policy, with sections highlighted where they apply based on where you live. For residents of the EEA, Switzerland and the UK, Pinterest Europe Ltd. (Ireland) and Pinterest, Inc. (United States) are joint data controllers under the GDPR, and Pinterest Europe Ltd is the responsible controller for fulfilling key obligations. A Data Protection Officer contact link is given for questions about data processing.
Supporting quotations
This is Pinterest’s global Privacy Policy.
We have highlighted below where a particular section applies to you based on where you live.
Pinterest Europe Ltd. and Pinterest, Inc. are joint data controllers of your personal data.
Pinterest Europe Ltd is the responsible controller for fulfilling key obligations under the GDPR.
Qualifications & exceptions
The joint-controller statement is limited to residents of the EEA, Switzerland and the UK, for GDPR purposes.
Regional applicability is signaled in this text mainly through section headings and in-line phrases such as 'depending on where you live'.
Not stated here
For residents outside the EEA, Switzerland, the UK and the U.S., this section does not name a responsible controller; the Contact us section names Pinterest, Inc. only for people who live in the United States.
Legal Rights & Agreement Rules · Company practice
Pinterest may access user information in relation to a legal claim, litigation or regulatory proceeding
Pinterest says it may access user information in relation to a legal claim, litigation or a regulatory proceeding.
Supporting quotations
May access user information in relation to a legal claim, litigation, or regulatory proceeding.
Qualifications & exceptions
Stated with 'May'; no further conditions are given in this item.
Legal Rights & Agreement Rules · Context
The legal-bases section applies only to EEA, Swiss and UK residents, and rights depend on the legal basis used
This section applies only to residents of the EEA, Switzerland and the UK. It explains that under data protection law such as the GDPR, companies must have a legal justification to process information for the purposes in the policy. Pinterest says you have particular rights depending on which legal basis it uses, and explains them below. The rights section lists additional rights for these residents and says rights may be limited in some cases.
Supporting quotations
The below section only applies for residents in the EEA, Switzerland, and UK.
companies must have a legal justification to process your information for the various purposes described in this Privacy Policy
You also have particular rights available to you depending on which legal basis we use
Additional rights in the EEA, Switzerland, and the UK
These rights may be limited
Qualifications & exceptions
Applies to residents of the EEA, Switzerland and the UK only.
Not stated here
The source does not say what legal justification, if any, applies to processing for residents of other places.
Legal Rights & Agreement Rules · Company practice
Pinterest relies on its own or a third party's legitimate interests where not outweighed by your interests and rights
For the uses listed under legitimate interests, Pinterest says it relies on its legitimate interests or those of a third party, where they are not outweighed by your interests and fundamental rights. Each use below states the interests relied on and the categories of information used.
Supporting quotations
We rely on our legitimate interests or those of a third party where they are not outweighed by your interests and fundamental rights.
Qualifications & exceptions
Applies to residents of the EEA, Switzerland and the UK.
Legal Rights & Agreement Rules · Company practice
Personalized content on legitimate interests: identify you, recommend content, use offsite behavior
For EEA, Swiss and UK residents, Pinterest lists three uses to show content that is relevant and personal as based on legitimate interests: identifying you when you use the Services, recommending Pins, boards, topics or content based on your activity on the Services, and customizing your experience based on your offsite behavior. The interest relied on is that it is in Pinterest's interest and that of users to receive a personalized, unique and relevant offering, as this is why users come to the Service.
Supporting quotations
Identify you when you use our Services.
Recommend Pins, boards, topics or content you might like based on your activity on our Services.
Customize your Pinterest experience based on your offsite behavior.
It is in our interest and in the interest of Pinterest users to receive a personalized, unique and relevant offering, as this is why users come to the Service.
Qualifications & exceptions
Applies to residents of the EEA, Switzerland and the UK; these residents can object where legitimate interests are the basis, as the rights section states.
Legal Rights & Agreement Rules · Company practice
Interest relied on for improving, promoting and developing the Service
The interest Pinterest states for the improvement uses is that it is in its interest and the interests of its users that it improves, promotes and develops the Service in an informed way.
Supporting quotations
It is in our interest and the interests of Pinterest’s users that we improve, promote and develop the Service in an informed way.
Qualifications & exceptions
Applies to residents of the EEA, Switzerland and the UK.
Legal Rights & Agreement Rules · Company practice
Legal advice and disputes on legitimate interests: Pinterest preserves and shares information
For EEA, Swiss and UK residents, Pinterest lists preserving and sharing information when it seeks legal advice or seeks to protect itself in litigation and other disputes, including violations of its Terms and policies, as based on legitimate interests. The interests stated are responding to complaints, preventing and addressing fraud, unauthorized use, violations of its Terms and policies, or other harmful or illegal activity, and seeking legal advice and protecting itself, its personnel, property or products, its users or others, including in investigations, regulatory inquiries and litigation.
Supporting quotations
Preserve and share information when we seek legal advice or seek to protect ourselves in the context of litigation and other disputes. This includes violations of our Terms and policies.
It is in our interest and in the interest of Pinterest users to respond to complaints, prevent and address fraud, unauthorized use of Pinterest, violations of our Terms and policies, or other harmful or illegal activity.
It is in our interest to seek legal advice and protect ourselves (including our rights, personnel, property or products), our users or others, including as part of investigations or regulatory inquiries and litigation or other disputes.
Qualifications & exceptions
Applies to residents of the EEA, Switzerland and the UK.
Not stated here
The source does not say with whom information is shared when seeking legal advice or in disputes.
Legal Rights & Agreement Rules · Company practice
Interest relied on for ads on Pinterest: relevant ads, free service and revenue
For ads on its Services based on legitimate interests (EEA, Swiss and UK residents), Pinterest states the interest as receiving relevant and interesting ads for products or services users are interested in, as opposed to randomized and generic ads. It adds that this is the primary funding of the service, allows users to keep using it free of charge and allows Pinterest to generate revenue.
Supporting quotations
It is in our interest and in the interest of Pinterest users to receive relevant and interesting adverts for products or services they are interested in, as opposed to receiving randomized and generic ads which they may have no interest in.
This is also the primary funding of the service and allows users to continue enjoying the service free-of-charge and allows Pinterest to generate revenue.
Qualifications & exceptions
Applies to residents of the EEA, Switzerland and the UK.
Legal Rights & Agreement Rules · Company practice
Pinterest accesses, preserves or shares information for legal requests and legal or regulatory obligations
Under the legal-obligation basis, Pinterest lists accessing, storing, preserving or sharing information when doing so in response to a court order, search warrant, production order, subpoena or similar legal request. It also lists doing so when it thinks it is reasonably necessary to comply with legal or regulatory obligations, including sharing with researchers, law enforcement or other authorities.
Supporting quotations
To comply with legal and regulatory obligations
Accessing, storing, preserving, or sharing information when doing so in response to a court order, search warrant, production order, subpoena or similar legal request.
Accessing, storing, preserving, or sharing information when we think it is reasonably necessary to comply with legal or regulatory obligations, including sharing with researchers, law enforcement, or other authorities.
Qualifications & exceptions
Applies to residents of the EEA, Switzerland and the UK (the legal-bases section).
The second item turns on what Pinterest 'thinks' is reasonably necessary.
Not stated here
The source does not say which legal obligations are meant beyond the examples given.
Legal Rights & Agreement Rules · Context
Examples of laws said to require processing: GDPR, the DSA, and Irish company, tax and consumer protection laws
Pinterest gives examples of laws that can require it to process information as described: privacy laws such as the GDPR and the Digital Services Act; court orders to disclose information for court proceedings or regulatory inquiries (for example orders or mandatory requests under the Irish Competition and Consumer Protection Act 2014 and the GDPR); and corporate and taxation obligations such as the Irish Companies Act 2014 and the Taxes Consolidation Act 1997. The laws are named but their contents are not described in the policy.
Supporting quotations
Examples of laws that can require us to process information in the above way include:
Regulatory matters: to comply with regulatory obligations like under privacy laws (GDPR) and the Digital Services Act (DSA).
Civil, commercial, criminal, or consumer protection matters: where we are in receipt of a court order to disclose information for the purposes of court proceedings or regulatory inquiries (e.g. orders or mandatory requests under the Irish Competition and Consumer Protection Act 2014, GDPR).
Corporate and taxation matters: obligations such as the Irish Companies Act 2014 and the Taxes Consolidation Act 1997.
Qualifications & exceptions
The list is introduced as 'examples'.
Not stated here
The contents of the named laws are not supplied by the source.
Legal Rights & Agreement Rules · User right or choice
EEA, Swiss and UK residents can complain to their supervisory authority; UK and Irish authorities are named
Residents of the EEA, Switzerland and the UK have the right to lodge a complaint with the supervisory authority of their country. The policy names the UK Information Commissioner's Office and the Irish Data Protection Commission and gives their postal, phone and email details and an online form for Ireland.
Supporting quotations
Right to lodge a complaint: If you reside in the EEA, Switzerland, and UK, you have the right to lodge a complaint with the supervisory authority of your country.
In the UK, the relevant data protection authority is the Information Commissioner's Office
In Ireland, the relevant data protection authority is the Data Protection Commission
Qualifications & exceptions
Limited to residents of the EEA, Switzerland and the UK.
Not stated here
Authorities in other countries are not named.
Legal Rights & Agreement Rules · Procedure
Any of these rights can also be requested through Pinterest's Data Protection Officer
For any of the privacy rights and choices referenced, you can also submit a request to Pinterest's Data Protection Officer about the use and disclosure of your information.
Supporting quotations
you can also submit a request to our DPO regarding the use and disclosure of your information
Not stated here
The source does not say how the Data Protection Officer is contacted other than through the earlier contact form link.
Legal Rights & Agreement Rules · Company commitment
Pinterest says it will not discriminate against you for exercising your rights
Pinterest says it will not discriminate against you if you choose to exercise your rights or options related to your personal information.
Supporting quotations
We will not discriminate against you if you choose to exercise your rights or options related to your personal information.
Legal Rights & Agreement Rules · Restriction or exception
Rights may be limited, and a denied request may be appealed by email
Pinterest says these rights may be limited, for example if fulfilling a request would reveal personal data about another person, would infringe the rights of a third party (including Pinterest's own rights), or if you ask to delete information that Pinterest is required by law to keep or has a compelling legitimate interest to keep. If it denies a request you may have the right to appeal by contacting privacy-support@pinterest.com.
Supporting quotations
These rights may be limited, for example if fulfilling your request would reveal personal data about another person, where they would infringe the rights of a third party (including our rights)
If we deny your request to exercise your rights, you may have the right to appeal our decision by contacting us using privacy-support@pinterest.com.
Qualifications & exceptions
The examples of limits are introduced with 'for example'.
The appeal is described as something you 'may have the right' to do.
Not stated here
The source does not say when an appeal right exists or how long an appeal takes.
Cross-references
qualifies (model-proposed): Deletion: you can have your information deleted through the 'Delete your data and account' setting — qualifies: The rights section says rights may be limited, including where a deletion request covers information Pinterest is required by law to keep or has a compelling legitimate interest to keep; this qualifies the general statement that you can have your information deleted.
Legal Rights & Agreement Rules · Procedure
You can ask for a copy of the adequacy decisions or standard contractual clauses through the Contact us details
For a copy of the adequacy decisions or standard contractual clauses, Pinterest asks you to contact it through the details in the Contact us section.
Supporting quotations
For a copy of these adequacy decisions or SCCs, please contact us via the details provided in the Contact us section below.
Legal Rights & Agreement Rules · Procedure
Data Privacy Framework complaints go first to Pinterest, then to JAMS at no cost to you
Under the Data Privacy Frameworks, Pinterest, Inc. commits to resolve complaints about its collection and use of your information. EU, UK and Swiss individuals with inquiries or complaints about personal data received in reliance on the frameworks should first contact Pinterest, Inc. at privacy-support@pinterest.com. Pinterest, Inc. commits to refer unresolved complaints to JAMS, a U.S. alternative dispute resolution provider. If you do not receive timely acknowledgment, or your complaint is not addressed to your satisfaction, you can file with JAMS, whose services are provided at no cost to you.
Supporting quotations
Pinterest, Inc. commits to resolve DPF Principles-related complaints about our collection and use of your information.
should first contact Pinterest Inc. at privacy-support@pinterest.com
Pinterest, Inc. commits to refer unresolved complaints concerning our handling of personal data received in reliance on the Data Privacy Frameworks to JAMS, an alternative dispute resolution provider based in the United States.
The services of JAMS are provided at no cost to you.
Qualifications & exceptions
Applies to EU, UK and Swiss individuals with complaints about personal data received in reliance on the Data Privacy Frameworks.
Not stated here
The source does not state a deadline for acknowledgment beyond 'timely'.
Legal Rights & Agreement Rules · User right or choice
The FTC has jurisdiction over Pinterest, Inc.'s DPF compliance, and binding arbitration may be available
The Federal Trade Commission has jurisdiction over Pinterest, Inc.'s compliance with the Data Privacy Frameworks. Under certain conditions it may be possible to invoke binding arbitration for complaints about DPF compliance that are not resolved by any of the other DPF mechanisms, with a link to additional information.
Supporting quotations
The Federal Trade Commission has jurisdiction over Pinterest, Inc.’s compliance with the Data Privacy Frameworks.
Under certain conditions, it may be possible to invoke binding arbitration for complaints regarding DPF compliance not resolved by any of the other DPF mechanisms
Qualifications & exceptions
Binding arbitration is available only 'under certain conditions' and for complaints not resolved by other DPF mechanisms.
Not stated here
The conditions for binding arbitration are on a linked external page that was not supplied.
Legal Rights & Agreement Rules · Company commitment
Pinterest, Inc. stays responsible for an agent's processing inconsistent with the DPF Principles, with an exception
Pinterest, Inc. says it remains responsible if its agent, when acting on its behalf, processes personal information in a manner inconsistent with the DPF Principles, unless it is not responsible for the event giving rise to the damage.
Supporting quotations
Pinterest, Inc. remains responsible if its agent, when acting on its behalf, processes personal information in a manner inconsistent with the DPF Principles, unless it is not responsible for the event giving rise to the damage.
Qualifications & exceptions
Qualified by 'unless it is not responsible for the event giving rise to the damage'.
Not stated here
The DPF Principles themselves are not supplied.
Legal Rights & Agreement Rules · Permission or license
Pinterest may change the policy by posting changes, and continued use means the new policy applies
Pinterest says it may change the policy from time to time and will post any changes on the policy page. If you continue to use Pinterest after the changes take effect, the new policy applies to you. If the changes are significant, it may provide a more prominent notice, such as sending an email. The page itself announces an update effective November 12, 2026.
Supporting quotations
We may change this policy from time to time and if we do, we’ll post any changes on this page.
If you continue to use Pinterest after those changes are in effect, the new policy applies to you.
If the changes are significant, we may provide a more prominent notice, such as by sending you an email.
Qualifications & exceptions
A more prominent notice is something Pinterest 'may' provide and only for significant changes.
Not stated here
The source does not say how far ahead of a change notice would be given.
Legal Rights & Agreement Rules · Procedure
Contact: the Help Center is the main route; Pinterest, Inc. is responsible for U.S. residents; a DPO is available
Pinterest says the best way to get in touch or to exercise the options in the policy is through the Help Center. If you live in the United States, Pinterest, Inc. is responsible for your information and can be contacted at its San Francisco address. You can also contact the Data Protection Officer.
Supporting quotations
The best way to get in touch with us or to exercise your options described above is through the
If you live in the United States, Pinterest, Inc. is responsible for your information.
You can also contact our
Qualifications & exceptions
The statement of responsibility is limited to people who live in the United States.
Not stated here
For people outside the United States, the EEA, Switzerland and the UK, this section does not name the responsible company.
Legal Rights & Agreement Rules · Context
The version analyzed states an effective date of April 30, 2025
The policy states 'Effective date: April 30, 2025'. This is the dated version the cards here describe; the page also announces an update effective November 12, 2026, which is a separate text.