Privacy Policy

Pinterest · agreement dated April 30, 2025 · Official agreement

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Retention & Deletion · Company practice

Data subject request correspondence is retained for two years, longer while complaints are resolved

Pinterest lists dealing with and resolving requests and complaints under the legal-obligation basis. It retains correspondence relating to data subject requests under the GDPR for two years, in case those requests are not resolved and the correspondence is needed to handle resulting complaints. In such cases it is then retained while the complaints are being resolved.

Supporting quotations

To deal with and resolve requests and complaints. We retain correspondence relating to data subject requests under GDPR for two years, in case those requests are not resolved and this correspondence is required in order to handle any resulting complaints. In such cases, the correspondence is then retained while those complaints are being resolved.

Qualifications & exceptions

  • The two-year period is for correspondence about GDPR data subject requests; it is described again in the retention section.

Retention & Deletion · Company practice

Pinterest keeps information to investigate misuse and preserves it for accounts disabled for violating its Terms

In the safety, rights and property part of the legal-bases section, Pinterest says it keeps information where necessary to investigate misuse of its Services, such as spam and other bad experiences. If it disables an account for violating its Terms, it also preserves information about that user for safety, security and integrity purposes. The source gives no retention period for this.

Supporting quotations

Issues relating to the safety of our Service and to protect rights, property and users
We keep information where it is necessary to investigate misuse of our Services, such as spam and other bad experiences.
If we disable an account for violating our Terms, we also preserve information about that user for safety, security and integrity purposes.

Qualifications & exceptions

  • Applies to residents of the EEA, Switzerland and the UK (the legal-bases section).

Not stated here

  • No retention period is stated for information kept to investigate misuse or preserved after an account is disabled.

Retention & Deletion · Company commitment

Pinterest keeps information only as long as it needs it, then removes or depersonalizes it

Pinterest says it keeps your information only so long as it needs it to provide Pinterest to you and fulfill the purposes described in the policy. When it no longer needs to use the information and there is no need to keep it to comply with legal or regulatory obligations, it will either remove it from its systems or depersonalize it so it can't be used to identify you.

Supporting quotations

We keep your information only so long as we need it to provide Pinterest to you and fulfill the purposes described in this policy.
we’ll either remove it from our systems or depersonalize it so that we can't use it to identify you

Qualifications & exceptions

  • Applies once information is no longer needed and there is no legal or regulatory need to keep it.

Not stated here

  • This general statement gives no period. The specific periods in the source appear under the EEA, Switzerland and UK heading, and the source does not say whether they apply elsewhere.

Retention & Deletion · Company practice

For EEA, Swiss and UK residents, storage periods are decided case by case using stated factors

For residents of the EEA, Switzerland and the UK, Pinterest says it keeps information only as long as necessary for the purposes in the policy, which include providing the Service or other legitimate purposes such as complying with legal obligations, enforcing and preventing violations of its Terms, fighting spam, or protecting and defending its rights, property and users. Storage periods are determined case by case depending on the factors that follow.

Supporting quotations

We keep your information only so long as necessary for the purposes identified in this Privacy Policy, which include providing our Service, or for other legitimate purposes, such as complying with legal obligations, enforcing and preventing violations of our Terms, to fight spam, or protecting or defending our rights, property and users.
The storage periods are determined on a case-by-case basis depending on the following factors:

Qualifications & exceptions

  • Applies to residents of the EEA, Switzerland and the UK.

Retention & Deletion · Company practice

The nature of the information and why it is collected sets how long it is kept

The first stated factor is the nature of the information and why it is collected and processed. Pinterest says the length of time it keeps information will generally be determined by how long it needs the information to provide you with the Services, including optional features you use and customer support.

Supporting quotations

The nature of the information and why it is collected and processed: The length of time we will keep your information will generally be determined by how long we need that information to provide you with our Services, including any optional features you use and to provide customer support.

Qualifications & exceptions

  • Applies to residents of the EEA, Switzerland and the UK; stated as 'generally'.

Retention & Deletion · Company practice

Account information is kept while your account exists; content is kept as long as needed for its purpose

As examples, Pinterest keeps account information such as your name, email address and password for as long as your account exists because it needs it to operate the account. It keeps content, such as information when you save or upload Pins, photos or other content or interact with them, for as long as it is necessary to process it for the purpose for which it was collected.

Supporting quotations

We keep account information, like your name, email address, and password, for as long as your account is in existence because we need it to operate your account.
for as long as it is necessary to process it for the purpose for which it was collected

Qualifications & exceptions

  • Applies to residents of the EEA, Switzerland and the UK.
  • Content has no fixed period; it depends on the purpose.

Not stated here

  • The source does not say what happens to account information or content after the account is closed, apart from the legal and regulatory reasons listed later.

Retention & Deletion · Company practice

Communications with Pinterest are kept for 2 years

Under the EEA, Swiss and UK retention factors, Pinterest keeps your communications with it, for example when you contact customer support or otherwise communicate with it, for a period of 2 years.

Supporting quotations

We keep your communications with us (for example, where you contact us for customer support or otherwise communicate with us) for a period of 2 years.

Qualifications & exceptions

  • Applies to residents of the EEA, Switzerland and the UK.

Not stated here

  • The source does not say whether the same period applies outside the EEA, Switzerland and the UK.

Retention & Deletion · Company practice

Log data is generally kept for 25 months, including to deliver ads

Pinterest says it generally keeps log data for a period of 25 months to provide its Services to you, to make Pinterest safe, to improve product features, and to deliver ads that are relevant, interesting and personal to you.

Supporting quotations

We generally keep log data for a period of 25 months to provide our Services to you, to make Pinterest safe, improve our product features, and to deliver ads that are relevant, interesting and personal to you.
When you use our Services, our servers record information

Qualifications & exceptions

  • Stated as 'generally'.
  • Appears under the heading for EEA, Swiss and UK residents.

Not stated here

  • The source does not say whether the 25-month period applies outside the EEA, Switzerland and the UK.
  • The log data described includes IP address and activity on sites that carry Pinterest features; the source does not say whether any of it is kept longer.

Retention & Deletion · Restriction or exception

Information may be kept for legal and regulatory reasons, including after an account is deleted

Under the EEA, Swiss and UK retention heading, Pinterest says that in certain cases it also keeps information for legal and regulatory reasons, including after a Pinterest account has been deleted. For example, it retains information for as long as it needs it for a legal claim, litigation or regulatory proceeding. The rights section similarly says deletion requests can be limited where Pinterest is required by law to keep information or has a compelling legitimate interest to keep it.

Supporting quotations

In certain cases, we also keep your information for legal and regulatory reasons, including after your Pinterest account has been deleted.
we retain information for as long as we need it for a legal claim, litigation or regulatory proceeding
if you ask us to delete information which we are required by law to keep or have compelling legitimate interest to keep

Qualifications & exceptions

  • Applies under the EEA, Switzerland and UK heading; stated for 'certain cases'.

Not stated here

  • The source does not say how long legal or regulatory retention lasts or which information is kept.

Cross-references

Retention & Deletion · Company practice

Complaint correspondence and limited complainant data are kept for two years, longer while complaints are resolved

Pinterest retains correspondence relating to data subject requests under the GDPR for two years, in case requests are not resolved and the correspondence is needed to handle resulting complaints; it is then retained while those complaints are being resolved. When a user submits a complaint, Pinterest retains limited personal data of the complainant, which includes their name, username and user id associated with their email, plus the content of support tickets, for two years.

Supporting quotations

We retain correspondence relating to data subject requests under GDPR for two years, in case those requests are not resolved and this correspondence is required in order to handle any resulting complaints. In such cases, the correspondence is then retained while those complaints are being resolved.
When a user submits a complaint to Pinterest, Pinterest retains limited personal data of the complainant which includes their name, username, and user id associated with their email, plus the content of support tickets for two years.

Qualifications & exceptions

  • Applies under the EEA, Switzerland and UK heading; the list of complainant data is introduced with 'includes'.

Retention & Deletion · Company practice

Information is preserved as long as reasonably necessary when Pinterest receives a legal request for your account

To respond to requests from law enforcement authorities like the police or courts, Pinterest says it retains or preserves your information for as long as is reasonably necessary where it receives a legal request, for example a preservation order or search warrant related to your account.

Supporting quotations

we retain/preserve your information for as long as is reasonably necessary where we receive a legal request for example a preservation order or search warrant related to your account

Qualifications & exceptions

  • Applies under the EEA, Switzerland and UK heading; triggered by a legal request related to your account.

Not stated here

  • The source does not say how long 'reasonably necessary' lasts.