Pinterest discloses cookie IDs, IP address or a hashed email to third parties to advertise Pinterest to you elsewhere
To advertise Pinterest products and services to you on other sites and apps, Pinterest discloses information such as cookie IDs, your IP address or a hashed version of your email address to third parties, such as Facebook Ads, Google Marketing Platform and others. Those third parties may combine that information with other information they already have about you and deliver ads about Pinterest to you. The EEA legal-basis section lists the same disclosure as an activity based on legitimate interests. The item links to how to opt out of marketing off Pinterest.
Supporting quotations
we disclose information such as cookie IDs, your IP address, or a hashed version of your email address to third parties, such as Facebook Ads, Google Marketing Platform, and others who may combine that information with other information they already have about you and deliver ads about Pinterest to you.
Advertise Pinterest products and services to you on other sites.
Qualifications & exceptions
The items listed are examples ('such as'), and the recipients are named as examples ('such as Facebook Ads, Google Marketing Platform, and others').
What the recipients do with the combined information is described as what they 'may' do.
Not stated here
The source does not say what the recipients may do with the information beyond delivering ads about Pinterest.
The linked page on marketing off Pinterest and how to opt out was not supplied.
Sharing & Disclosure · Company practice
Information about ads you see or interact with goes to advertisers, aggregated or at individual level
Pinterest discloses information about the ads you see or interact with on Pinterest to advertisers and third-party companies so ad performance can be measured or improved. Some of this information is aggregated, for example a report that a percentage of people who viewed a Pin visited the advertiser's site. Depending on where you live and your settings, it may also disclose this information at an individual level, for example letting an advertiser know that certain people saved a particular Pin. Separately, when you fill out a lead ad form or click an ad, Pinterest shares information related to that action with advertising partners.
Supporting quotations
We disclose information about the ads you see or interact with on Pinterest to our advertisers and third-party companies
Some of this information is aggregated.
Depending on where you live and your settings, we may also disclose this information at an individual level.
we would let an advertiser know that a particular Pin has been saved by certain people
when you fill out a lead ad form, or click on an ad on Pinterest, we’ll share information related to that action with advertising partners
Use aggregated information from our measurement providers to tell our ad partners how their Pinterest ads are performing, and how to make them better.
Qualifications & exceptions
Individual-level disclosure is conditional on where you live and your settings ('may').
The EEA legal-basis listing for ad measurement describes aggregated information from measurement providers.
Not stated here
The source does not say which locations or settings allow individual-level disclosure.
The linked Help Center page on ads performance reporting was not supplied.
Sharing & Disclosure · User right or choice
Some ad activities may count as targeted advertising, sharing or selling under U.S. state laws; you can opt out
Pinterest says some of these activities may be considered 'targeted advertising', 'sharing' or 'selling' as those terms are defined under certain U.S. state privacy laws. You can opt out of Pinterest using and disclosing your information for these purposes through your Privacy and Data Settings. The wording says 'some' of the activities and does not say which of the listed activities are covered.
Supporting quotations
Some of these activities may be considered “targeted advertising” “sharing” or “selling” as those terms are defined under certain state privacy laws in the US.
You can opt out of Pinterest using and disclosing your information for these purposes.
Qualifications & exceptions
The labels apply under certain U.S. state privacy laws, using those laws' definitions.
Not stated here
The source does not say which activities fall under which label, so it is not clear whether the hashed-email and cookie-ID disclosure for ads about Pinterest is covered by the opt-out.
The Privacy and Data Settings page was not supplied.
Sharing & Disclosure · Company practice
Ad measurement and analytics on legitimate interests: aggregated measurement-provider information goes to ad partners
For EEA, Swiss and UK residents, Pinterest lists measurement and ad analytics as based on legitimate interests: using aggregated information from its measurement providers to tell ad partners how their ads are performing and how to improve them, for example reporting that a percentage of people who viewed a Pin visited the advertiser's site. The interest stated is enabling business accounts and advertisers to understand how their ads or content performed and the audience that viewed or interacted with them, which it says also helps keep ads relevant and the Service free. The general sharing item says that, depending on where you live and your settings, information about ads may also be disclosed to advertisers at an individual level.
Supporting quotations
Use aggregated information from our measurement providers to tell our ad partners how their Pinterest ads are performing, and how to make them better.
It is in our interest to enable business accounts and advertisers to view and understand how their ads or content performed and the audience that viewed or interacted with their ads or content.
Depending on where you live and your settings, we may also disclose this information at an individual level.
Qualifications & exceptions
This listing describes aggregated information; individual-level disclosure is described in the general item as depending on where you live and your settings.
Not stated here
The source does not say whether individual-level disclosure applies to residents of the EEA, Switzerland and the UK, or who the measurement providers are.
Cross-references
contrast (model-proposed): Information about ads you see or interact with goes to advertisers, aggregated or at individual level — contrast: The EEA legal-basis listing for ad measurement describes aggregated information from measurement providers, while the general sharing item says that depending on where you live and your settings information about ads may also be disclosed to advertisers at an individual level. The source does not say whether individual-level disclosure applies in the EEA, Switzerland and the UK.
Sharing & Disclosure · Company practice
Off-Pinterest ads on legitimate interests: cookie IDs, IP address and hashed email go to marketing services
For EEA, Swiss and UK residents, Pinterest lists delivering ads about Pinterest off Pinterest as based on legitimate interests: it discloses information such as cookie IDs, your IP address and a hashed version of your email address to services it uses to market Pinterest to you on other sites and apps, such as Facebook Ads, Google Marketing Platform and others. The interest stated is delivering ads that are relevant, interesting and personal in order to generate revenue.
Supporting quotations
we disclose information such as cookie IDs, your IP address, and a hashed version of your email address to services we use to market Pinterest to you on sites and apps other than Pinterest, such as Facebook Ads, Google Marketing Platform, and others.
We have a legitimate interest in delivering ads that are relevant, interesting and personal to you in order to generate revenue.
Qualifications & exceptions
Applies to residents of the EEA, Switzerland and the UK.
Information and recipients are given as examples ('such as').
Not stated here
The source does not say whether the objection right for these residents ends this disclosure.
Sharing & Disclosure · Company practice
Lead ad form submissions are shared with the advertiser as described on the form
Where you submit information via a lead ad form, for example to sign up for an advertiser's mailing list or request a consultation, Pinterest lists this as a consent-based use and says it will share the submitted information with the advertiser as described on the form.
Supporting quotations
Lead ads. If you submit information via a lead ad form (for example, to sign up for an advertiser’s mailing list or for a consultation), we will share that information with the advertiser as described on the form.
Qualifications & exceptions
Applies to residents of the EEA, Switzerland and the UK (the legal-bases section).
Not stated here
What each lead ad form says is not part of the source.
Sharing & Disclosure · User right or choice
You can opt out of targeted advertising, sharing or sale at any time; ads continue but ignore offsite data
Some of Pinterest's activities may constitute 'targeted advertising', 'sharing' or 'selling' under certain U.S. state privacy laws. You may opt out at any time by following the instructions in your Privacy and Data Settings menu. After opting out you will still see ads on the Services, but they will not be informed by offsite data.
Supporting quotations
You may opt out at any time by following the instructions in your Privacy and Data Settings menu.
Note that you will still see ads on our Services, but they will not be informed by offsite data.
You can opt out of Pinterest using and disclosing your information for these purposes.
Qualifications & exceptions
The terms are as defined under certain U.S. state privacy laws.
Not stated here
The source says ads will not be informed by offsite data; it does not say whether other data flows described elsewhere stop.
Sharing & Disclosure · Company practice
Public content and profile information can be seen by anyone, and offered through APIs depending on where you live
Pinterest says anyone can see the public content you post, such as boards and Pins you create, and the public profile information you give. Depending on where you live, it also makes this public information available through APIs; for example, a partner can study its most popular Pins or how its Pins are shared on Pinterest.
Supporting quotations
Anyone can see the public content you post, such as boards and Pins you create and public profile information you give us.
Depending on where you live, we also make this public information available through what are called APIs (a technical way to share information quickly).
Qualifications & exceptions
API availability of public information depends on where you live.
Not stated here
The source does not say which places have API availability or who can use the APIs.
Sharing & Disclosure · Context
The sharing list covers the categories of information described earlier in the policy
The list of who Pinterest shares information with is introduced by saying it also shares the categories of information described above. The recipients and conditions are in the items that follow.
Supporting quotations
We also share the categories of information described above:
Qualifications & exceptions
Each recipient item has its own conditions.
Sharing & Disclosure · Company practice
With other services at your direction; Creators may direct sharing with advertisers or partners
Pinterest shares information with other services at your direction. For example, when you link your Pinterest account to third-party services or publish your content from Pinterest to them, you direct disclosure of certain information to those services. Creators may direct Pinterest to share information with advertisers or other partners for paid engagements.
Supporting quotations
With other services, at your direction.
you direct disclosure of certain information to those services
Creators may direct us to share information with advertisers or other partners for paid engagements.
Qualifications & exceptions
Disclosure is tied to your direction, for example linking an account or publishing content.
Not stated here
The source does not say which information is disclosed when you link or publish.
Sharing & Disclosure · Company practice
Pinterest shares data for advertising: ads about Pinterest, partner ads on and off Pinterest, ad performance
Depending on where you live and your privacy settings, Pinterest shares data for advertising and related purposes, including showing you ads about Pinterest on third-party services, enabling partners to show you ads on and off Pinterest, and helping advertisers understand ad performance. When you fill out a lead ad form or click an ad, it shares information related to that action with advertising partners. It may also provide partners with information about you so advertisers can show you ads on or off Pinterest. The policy ties its Privacy and Data Settings page to managing this.
Supporting quotations
Depending on where you live, and your privacy settings, we share data for advertising and related purposes, including showing you ads about Pinterest on third-party services
when you fill out a lead ad form, or click on an ad on Pinterest, we’ll share information related to that action with advertising partners
We may also provide partners with information about you so that advertisers can show you ads on or off of Pinterest.
Decide which ads to show you directly on Pinterest, and, depending on where you live, enabling Pinterest directly or through partners to show you ads both
Depending on where you live and your settings, we may also disclose this information at an individual level.
Qualifications & exceptions
Sharing for advertising depends on where you live and your privacy settings.
The information given to partners about you is not specified beyond examples in the ad sections.
Not stated here
The source does not say which privacy settings stop this sharing.
The 'Learn more' page on third-party advertising support was not supplied.
Sharing & Disclosure · Company practice
With vendors that process information on Pinterest's behalf under its instructions
Pinterest shares information with vendors it employs to process information on its behalf, based on its instructions and for the purposes described in the policy; for example it shares data with security consultants to help identify spam. It adds that some information it acquires may be collected by vendors on its behalf.
Supporting quotations
With vendors that we employ to process information on our behalf based on our instructions and for the purposes described in this Privacy Policy.
Some information we acquire may be collected by vendors on our behalf.
Qualifications & exceptions
Vendors act on Pinterest's instructions and for the policy's purposes.
Not stated here
The vendors are not named and the source does not describe contract terms.
Sharing & Disclosure · Company practice
Disclosure to law enforcement and agencies when Pinterest believes it is reasonably necessary, and in emergencies
Pinterest shares information with law enforcement agencies, government agencies, researchers or other parties in compliance with laws, rules or regulations, for example requests from police or courts. It says it only discloses information in response to such requests if it believes disclosure is reasonably necessary to comply with a law, regulation or legal request; to protect the safety, rights or property of the public, any person or Pinterest; or to detect, prevent or address fraud, security or technical issues. It may also share information if it believes it is necessary to prevent imminent and serious bodily harm in emergencies.
Supporting quotations
With law enforcement agencies, government agencies, researchers, or other parties in compliance with laws, rules, or regulations.
We only disclose information in response to such requests if we believe that disclosure is reasonably necessary to comply with a law, regulation or legal request; to protect the safety, rights, or property of the public, any person, or Pinterest; or to detect, prevent, or otherwise address fraud, security or technical issues.
We may also share information if we believe it is necessary to prevent imminent and serious bodily harm to a person in emergency situations.
Qualifications & exceptions
Disclosure turns on Pinterest's belief that it is reasonably necessary for the stated purposes, which include protecting Pinterest's own rights or property and addressing fraud, security or technical issues.
The emergency sharing is stated separately and is not tied to a request.
Not stated here
The Law Enforcement Guidelines page was not supplied.
Sharing & Disclosure · Company practice
Pinterest may share publicly accessible information with independent researchers who meet certain criteria
Pinterest says it may share your publicly accessible information with independent researchers who meet certain criteria, to combat societal harms.
Supporting quotations
We may share your publicly accessible information with independent researchers who meet certain criteria, to combat societal harms.
Qualifications & exceptions
Limited to publicly accessible information and to researchers who meet certain criteria.
Not stated here
The criteria for researchers are not stated.
Sharing & Disclosure · Company practice
With Pinterest's corporate family, and with a party involved in a merger, acquisition or similar transaction
Pinterest shares information with its corporate family of companies, including wholly-owned subsidiaries and affiliates. If it engages in a merger, acquisition, bankruptcy, dissolution, reorganization or similar transaction or proceeding involving the transfer of information described in the policy, it would share your information with a party involved, for example a potential purchaser.
Supporting quotations
With our corporate family of companies, including wholly-owned subsidiaries and affiliates.
If we were to engage in a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction or proceeding that involves the transfer of the information described in this Privacy Policy, we would share your information with a party involved in such a process (for example, a potential purchaser).
Qualifications & exceptions
Transaction sharing applies if Pinterest were to engage in such a transaction.
Not stated here
The source does not say whether you would be notified or what limits would bind the recipient.
Sharing & Disclosure · Permission or license
By using Pinterest you authorize transfer and storage of your information outside your home country, including the U.S.
Pinterest describes itself as a worldwide service. By using its products or services, you authorize it to transfer and store your information outside your home country, including in the United States, for the purposes described in the policy. It warns that privacy protections and the rights of authorities to access your personal information in those countries may not be equivalent to those of your home country.
Supporting quotations
By using our products or services, you authorize us to transfer and store your information outside your home country, including in the United States, for the purposes described in this policy.
The privacy protections and the rights of authorities to access your personal information in such countries may not be equivalent to those of your home country.
Qualifications & exceptions
The authorization is given by using the products or services and is for the purposes described in the policy.
Not stated here
The source does not list the countries to which information is transferred, outside the safeguards described for EEA, Swiss and UK residents.
Sharing & Disclosure · Company practice
EEA, Swiss and UK residents: Pinterest Europe Limited information may go to the U.S. and elsewhere, with safeguards
If you live in the EEA, Switzerland or the UK, Pinterest says it takes additional steps for data transfers. Information controlled by Pinterest Europe Limited will be transferred to, or stored and processed in, the United States or other countries outside where you live for the purposes described in the policy. It lists the safeguards it relies on to ensure an adequate level of protection.
Supporting quotations
If you live in the EEA, Switzerland, or the UK, we take additional steps related to data transfers.
Information controlled by Pinterest Europe Limited will be transferred or transmitted to, or stored and processed in, the United States or other countries outside of where you live for the purposes as described in this policy.
Qualifications & exceptions
Applies to residents of the EEA, Switzerland and the UK, for information controlled by Pinterest Europe Limited.
Not stated here
The source does not say which countries other than the United States receive the information.
Sharing & Disclosure · Company practice
Safeguard: adequacy decisions for transfers to some countries
One safeguard Pinterest relies on is adequacy decisions, which are European Commission decisions under Article 45 GDPR (or equivalent decisions under other laws) recognising that a country offers an adequate level of data protection. It says it transfers information to some countries with such decisions, with a link to the countries listed.
Supporting quotations
Adequacy decisions. These are decisions issued from the European Commission under Article 45 GDPR (or equivalent decisions under other laws) where they recognise that a country offers an adequate level of data protection.
Qualifications & exceptions
Applies to residents of the EEA, Switzerland and the UK.
Not stated here
The list of countries with adequacy decisions is on a linked page that was not supplied.
Sharing & Disclosure · Company commitment
Safeguard: Pinterest certifies to the EU-U.S., UK Extension and Swiss-U.S. Data Privacy Frameworks for U.S. transfers
For transfers of personal data of EEA, Swiss and UK (and Gibraltar) residents to the U.S., Pinterest says it relies on and has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework, the UK (and Gibraltar) Extension and the Swiss-U.S. Data Privacy Framework. It says Pinterest, Inc. complies with these frameworks and links to the certification.
Supporting quotations
Data Privacy Frameworks. For transfers of personal data of EEA, Switzerland, and UK (and Gibraltar) residents to the U.S., Pinterest relies on and has certified to the U.S. Department of Commerce that it adheres to: the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK (and Gibraltar) Extension to the EU-U.S. DPF (UK Extension), and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) (together the Data Privacy Frameworks).
Pinterest, Inc. complies with Data Privacy Frameworks.
Qualifications & exceptions
Covers transfers to the U.S. of personal data of EEA, Swiss, UK and Gibraltar residents.
Not stated here
The certification itself is on an external site that was not supplied.
Sharing & Disclosure · Company practice
Safeguard: standard contractual clauses where there is no adequacy decision, with some exemptions
Pinterest says it relies on standard contractual clauses approved by the European Commission under Article 46 of the GDPR (and their approved equivalents for Switzerland and the UK) to transfer information to third parties in countries without an adequacy decision. It adds that transfers to such countries typically rely on these clauses but in certain circumstances can rely on exemptions under data protection law, for example sharing with law enforcement in emergency situations where a person's life is at risk.
Supporting quotations
We rely on standard contractual clauses to transfer information as described in “How we use the info we collect” to third parties in countries without an adequacy decision.
While transfers to countries that don’t have an adequacy decision typically take place on the basis of SCCs, in certain circumstances, transfers can also take place on the basis of exemptions provided under data protection law.
Qualifications & exceptions
Applies to residents of the EEA, Switzerland and the UK.
Exemptions are described as applying 'in certain circumstances', with law enforcement in an emergency as the example.
Not stated here
The source does not list the other circumstances in which exemptions are used.