These guidelines are Pinterest's acceptable use policy
Pinterest says its mission is to bring everyone the inspiration to create a life they love. Because it says not all content is inspiring, it publishes community guidelines setting out what it does and does not allow on Pinterest. It states that these guidelines are its acceptable use policy.
Supporting quotations
so we have community guidelines to outline what we do and don’t allow on Pinterest
These guidelines are our acceptable use policy
Content & IP Rights · User right or choice
Anyone can report content that should not be on Pinterest
The guidelines ask people who find content that should not be on Pinterest to report it through a linked reporting page. Pinterest says it appreciates reports and works hard to review them and take appropriate action in a timely fashion. That is a statement of effort.
Supporting quotations
if you find content that shouldn’t be on Pinterest, please
We appreciate your feedback and work hard to review your report and take appropriate action in a timely fashion.
Qualifications & exceptions
Pinterest describes its review as hard work and timely, not as a guaranteed outcome.
Not stated here
This section gives no specific review time and does not say how reporters learn the result of a report.
Content & IP Rights · Company practice
Reports and subject matter experts help shape the guidelines
Pinterest says it uses people's reports to learn and evolve its standards, and works with subject matter experts to inform and update the guidelines. It points readers to a biannual transparency report for more on how the guidelines are enforced.
Supporting quotations
We use your reports to learn and evolve our standards, and work with subject matter experts to inform and update our guidelines.
You can learn more about how we enforce these guidelines in our biannual
Not stated here
The transparency report is linked but not supplied here.
Content & IP Rights · Restriction or exception
Slurs, stereotypes and attacks based on protected or vulnerable group membership
Pinterest removes or limits hateful content and accounts, including slurs or negative stereotypes, caricatures and generalizations, attacks on individuals (public figures included) based on their membership in a vulnerable or protected group, and mocking or attacking the beliefs, sacred symbols, movements or institutions of those groups. 'Protected and vulnerable groups' are defined in a separate paragraph.
Supporting quotations
Hateful activities
We remove or limit the distribution of such content and accounts, including:
Slurs or negative stereotypes, caricatures and generalizations
Attacks on individuals including public figures based on their membership in a vulnerable or protected group
Mocking or attacking the beliefs, sacred symbols, movements, or institutions of the protected or vulnerable groups identified below
Qualifications & exceptions
Two items depend on membership in a 'vulnerable or protected group', which the following paragraph defines.
Content & IP Rights · Restriction or exception
Support for hate groups and discriminatory or hate-based ideas
The hateful activities list also covers support for hate groups and people promoting hateful activities, prejudice and conspiracy theories, support for white supremacy, limiting women's rights and other discriminatory ideas, hate-based conspiracy theories and misinformation such as Holocaust denial, and denial of an individual's gender identity or sexual orientation or support for conversion therapy and related programs.
Supporting quotations
We remove or limit the distribution of such content and accounts, including:
Support for hate groups and people promoting hateful activities, prejudice and conspiracy theories
Support for white supremacy, limiting women’s rights and other discriminatory ideas
Hate-based conspiracy theories and misinformation, like Holocaust denial
Denial of an individual’s gender identity or sexual orientation, and support for conversion therapy and related programs
Qualifications & exceptions
The Misinformation section separately lists hate-based conspiracy theories.
Content & IP Rights · Restriction or exception
Condoning or trivializing violence against a protected or vulnerable group
Pinterest also removes or limits content that condones or trivializes violence because of a victim's membership in a vulnerable or protected group.
Supporting quotations
We remove or limit the distribution of such content and accounts, including:
Condoning or trivializing violence because of a victim’s membership in a vulnerable or protected group
Content & IP Rights · Context
Who counts as a protected or vulnerable group
Pinterest defines protected and vulnerable groups as people grouped together by their actual or perceived race, color, caste, ethnicity, immigration status, national origin, religion or faith, sex or gender identity, sexual orientation, disability or medical condition. It adds people grouped by lower socio-economic status, age, weight or size, pregnancy or veteran status. The hateful activities rules that refer to protected or vulnerable groups use this meaning.
Supporting quotations
Protected and vulnerable groups include: People grouped together based on their actual or perceived race, color, caste, ethnicity, immigration status, national origin, religion or faith, sex or gender identity, sexual orientation, disability or medical condition.
It also includes people who are grouped together based on lower socio-economic status, age, weight or size, pregnancy or veteran status.
Qualifications & exceptions
Groups are defined by 'actual or perceived' characteristics, so the group member need not actually hold the characteristic.
Not stated here
'Include' signals the lists may not be closed; the text does not say whether other groups count.
Cyberbullying, personal attacks and mocking grief or sadness
Pinterest says it is not a place to attack or antagonize individuals or groups of people. It may remove or limit the distribution of content including cyberbullying, personal attacks with name-calling, profanity and other insulting language or imagery, and mocking someone for experiencing sadness, grief, loss or outrage.
Supporting quotations
Pinterest isn’t a place to attack or antagonize individuals or groups of people. We may remove or limit the distribution of content including:
Cyberbullying.
Personal attacks with name-calling, profanity and other insulting language or imagery.
Mocking someone for experiencing sadness, grief, loss or outrage.
Qualifications & exceptions
Pinterest says it 'may' remove or limit this content.
Content & IP Rights · Restriction or exception
Shaming, degrading synthetic content and sexual remarks about people
The harassment list also covers content that is synthetically generated or manipulated to degrade or shame, shaming people for their bodies or assumed sexual or romantic history, and sexual remarks about people's bodies or solicitations or offers of sexual acts. Pinterest says it may remove or limit this content.
Supporting quotations
We may remove or limit the distribution of content including:
Content that is synthetically generated or manipulated to degrade and/ or shame.
Shaming people for their bodies or assumed sexual or romantic history.
Sexual remarks about people’s bodies and solicitations or offers of sexual acts
Qualifications & exceptions
Pinterest says it 'may' remove or limit this content.
Content & IP Rights · Context
Resources for protecting yourself from harassment
Pinterest says it has put together resources, linked from the page, to help people protect themselves from harassment and cyberbullying.
Supporting quotations
We’ve also put together
for you to protect yourself.
Not stated here
The linked resources are not supplied here.
Content & IP Rights · Restriction or exception
Zero tolerance for child sexual exploitation
Pinterest says it does not tolerate child sexual exploitation of any kind and enforces a strict, zero-tolerance policy for content or accounts that might exploit or endanger minors. It prohibits illegal child sexual abuse material and also goes further, prohibiting any content that contributes to the sexualization of minors, in imagery and in text.
Supporting quotations
Pinterest does not tolerate child sexual exploitation of any kind.
That means we enforce a strict, zero-tolerance policy for any content or accounts that might exploit or endanger minors.
Pinterest prohibits not just illegal child sexual abuse material (CSAM), but goes a step further to prohibit any content that contributes to the sexualization of minors, including in imagery and text.
Qualifications & exceptions
The policy covers content or accounts that 'might' exploit or endanger minors, a lower threshold than proven harm.
Content & IP Rights · Restriction or exception
Child sexual abuse material, sexualized imagery and exposure of minors
Pinterest says the types of content it removes include illegal child sexual abuse material, sexualized imagery of minors (including sexualized poses, performances, settings or attire), and nudity and partial exposure of minors, including minors in underwear.
Supporting quotations
The types of content we remove includes:
Illegal child sexual abuse material.
Sexualized imagery of minors, including sexualized poses, performances, settings, or attire.
Nudity and partial exposure of minors, including minors in underwear.
Content & IP Rights · Restriction or exception
Grooming, sextortion and inappropriate interactions with minors
Pinterest removes solicitation, sextortion and inappropriate interactions with minors, including grooming behaviors, sexual remarks directed at minors or imagery depicting minors (such as comments on photos of minors or in private messages), and facilitating unsolicited contact with minors or inviting a minor to engage in a sexual act, meet in person, connect off-platform or share sexual images.
Supporting quotations
The types of content we remove includes:
Solicitation, sextortion and inappropriate interactions with minors, including:
Grooming behaviors
Sexual remarks directed at minors or imagery depicting minors, such as comments on photos of minors or in private messages
Facilitating unsolicited contact with minors or inviting a minor to engage in a sexual act, meet in person, connect off-platform, or share sexual images.
Qualifications & exceptions
The rule reaches private messages as well as public comments.
Content & IP Rights · User right or choice
Support resources for people struggling with suicidal thoughts or self-harm
Pinterest says that people who are struggling with suicidal thoughts, or who know someone who is, can find free, confidential and immediate support through resources in its Help Center, linked from the page.
Supporting quotations
If you or someone you know is struggling with suicidal thoughts or is considering hurting themselves, we have
in our Help Center where you can get free, confidential and immediate support.
Not stated here
The linked Help Center resources are not supplied here.
Content & IP Rights · Restriction or exception
Content that encourages, instructs or promotes self-harm
Pinterest says it is not a place for content that displays, rationalizes or encourages self-harm, including suicide, self-injury, eating disorders or substance abuse. It says it will remove or limit such content, including self-harm instructions, self-harm promotion, assistance or encouragement, diets and coaching that encourage disordered eating, and suicide pacts, challenges and hoaxes.
Supporting quotations
Pinterest isn’t a place for content that displays, rationalizes or encourages self-harm including suicide, self-injury, eating disorders or substance abuse.
We’ll remove or limit the distribution such content, including:
Self-harm instructions
Self-harm promotion, assistance or encouragement
Content including diets and coaching that encourages disordered eating.
Suicide pacts, challenges and hoaxes
Qualifications & exceptions
Pinterest says it will 'remove or limit' this content, so limiting distribution may be used instead of removal.
Content & IP Rights · Restriction or exception
Depictions, triggering imagery and mockery related to self-harm
The self-harm rule also covers suicidal thinking and quotes, graphic or otherwise triggering imagery or descriptions of self-harm, mocking of people who self-harm or who have attempted or died by suicide, images of accessories used to self-harm, and negative self-talk and insensitive humor about self-harming behavior.
Supporting quotations
We’ll remove or limit the distribution such content, including:
Suicidal thinking and quotes
Graphic or otherwise triggering imagery or descriptions of self-harm
Mocking of people who self-harm or who have attempted or died by suicide
Images of accessories used to self-harm
Negative self-talk and insensitive humor about self-harming behavior
Qualifications & exceptions
Pinterest says it will 'remove or limit' this content, so limiting distribution may be used instead of removal.
Content & IP Rights · Restriction or exception
Graphic violence, disturbing scenes and threatening language
Pinterest says it is not a place for graphic violence or threatening language. It removes or limits such content, including content that shows the use of violence, content showing or purporting to show disturbing scenes from before, during or after violent events, and threats or language that glorifies violence. There is a limited exception for remembrance and advocacy images, explained in the next card.
Supporting quotations
Pinterest isn’t a place for graphic violence or threatening language. We remove or limit the distribution of such content, including:
Content that shows the use of violence
Content showing or purporting to show disturbing scenes from before, during, or after violent events
Threats or language that glorifies violence
In a few cases, we allow the saving of disturbing images dedicated to remembrance and advocacy
Qualifications & exceptions
Disturbing images dedicated to remembrance and advocacy may be allowed to be saved in a few cases.
Content & IP Rights · Restriction or exception
Exception: saving disturbing remembrance and advocacy images
In a few cases Pinterest allows the saving of disturbing images dedicated to remembrance and advocacy, but it limits distribution of such content in public parts of the platform.
Supporting quotations
In a few cases, we allow the saving of disturbing images dedicated to remembrance and advocacy, but limit distribution of such content in public parts of the platform.
Qualifications & exceptions
The allowance is for saving the images, with distribution limited in public parts of the platform.
Not stated here
The text does not say which cases qualify or how Pinterest decides.
Cross-references
narrows (model-proposed): Graphic violence, disturbing scenes and threatening language — exception_to: A few cases of saving disturbing remembrance and advocacy images are allowed, with public distribution limited, despite the rule against disturbing violent content.
Content & IP Rights · Restriction or exception
Content and accounts that support extremists, terrorists, gangs and violent perpetrators
Pinterest says it is not a place for violent content, groups or individuals. It removes or limits content and accounts that encourage, belong to, impersonate, praise, promote or aid dangerous actors or groups and their activities, including extremists, terrorist organizations, gangs and other criminal organizations, and perpetrators of mass or serial violence.
Supporting quotations
Pinterest isn’t a place for violent content, groups or individuals. We remove or limit the distribution of content and accounts that encourage, belong to, impersonate, praise, promote, or provide aid to dangerous actors or groups and their activities. This includes:
Extremists
Terrorist organizations
Gangs and other criminal organizations
Perpetrators of mass or serial violence
Content & IP Rights · Company practice
Pinterest works with experts to identify these groups
Pinterest says it works with industry, government and security experts to help it identify violent actors and groups.
Supporting quotations
We work with industry, government and security experts to help us identify these groups.
Not stated here
The text does not say what information, if any, is exchanged with these experts.
Content & IP Rights · Restriction or exception
False or misleading content that may harm well-being, safety or trust
Pinterest says it is not a place for misinformation, disinformation or mal-information, or for the individuals or groups spreading or creating it. It removes or limits distribution of false or misleading content that may harm Pinners' or the public's well-being, safety or trust, including false or misleading content about individuals or protected groups that promotes fear, hate or prejudice, and content that originates from disinformation campaigns, including about climate change or civic participation.
Supporting quotations
Pinterest isn’t a place for misinformation, disinformation, mal-information or the individuals or groups spreading or creating it.
We remove or limit distribution of false or misleading content that may harm Pinners' or the public's well-being, safety or trust, including:
False or misleading content about individuals or protected groups that promotes fear, hate or prejudice
Content that originates from disinformation campaigns, including about climate change or civic participation
Qualifications & exceptions
The rule is tied to content that 'may harm' well-being, safety or trust.
Content & IP Rights · Restriction or exception
Altered facts and fabricated or manipulated media
The misinformation list also covers factual information that is published or deliberately modified to erode trust or inflict harm, for example by changing or omitting context, date or time, and fabricated or meaningfully manipulated visual or audio content that erodes trust or causes harm.
Supporting quotations
We remove or limit distribution of false or misleading content that may harm Pinners' or the public's well-being, safety or trust, including:
Factual information that's published or deliberately modified to erode trust or inflict harm, such as changing or omitting of context, date or time
Fabricated or meaningfully manipulated visual or audio content that erodes trust or causes harm
Qualifications & exceptions
Both items depend on the content eroding trust or causing harm.
Content & IP Rights · Restriction or exception
Medically unsupported health claims
Under health misinformation, Pinterest names medically unsupported health claims that risk public health and safety, including promotion of false cures or 'miracle cure' products, anti-vaccination advice, and misinformation about public health emergencies.
Supporting quotations
We remove or limit distribution of false or misleading content that may harm Pinners' or the public's well-being, safety or trust, including:
Health misinformation
Medically unsupported health claims that risk public health and safety, including:
The promotion of false cures or "miracle cure" products
Anti-vaccination advice
Misinformation about public health emergencies
Qualifications & exceptions
The rule targets claims that are medically unsupported and risk public health and safety.
Not stated here
This sub-list has no remedy sentence of its own; the text does not say whether it is governed by the remove-or-limit sentence in the Misinformation introduction.
Content & IP Rights · Restriction or exception
Conspiracy theories that target people, promote hate or involve atrocities
Under conspiracy theories, the list names conspiracy theory content that encourages turning individuals, groups, places or organizations into targets of harassment or physical violence, hate-based conspiracy theories, conspiracy theories about mass atrocities, and conspiracy theories about climate change or that impede an election's integrity or civic participation.
Supporting quotations
We remove or limit distribution of false or misleading content that may harm Pinners' or the public's well-being, safety or trust, including:
Conspiracy theories
Conspiracy theory content that encourages turning individuals, groups of people, places or organizations into targets of harassment or physical violence
Hate-based conspiracy theories
Conspiracy theories about mass atrocities
Conspiracy theories about climate change or that impedes an election's integrity or civic participation
Not stated here
This sub-list has no remedy sentence of its own; the text does not say whether it is governed by the remove-or-limit sentence in the Misinformation introduction.
Content & IP Rights · Restriction or exception
False information about voting procedure, dates and eligibility
Under civic misinformation, Pinterest says the policy is always applicable, before, during and after major civic participation events such as elections. It covers false or misleading content that impedes an election's integrity or someone's civic participation (registering to vote, voting and being counted in a census), and false or misleading information about the dates, times, locations and procedure for voting or census participation.
Supporting quotations
This policy is always applicable, meaning before, during and after major civic participation events (e.g. elections).
Civic misinformation
False or misleading content that impedes an election’s integrity or an individual's or group's civic participation, including registering to vote, voting and being counted in a census.
False or misleading information about the dates, times, locations and procedure for voting or census participation.
Qualifications & exceptions
Pinterest says this policy applies before, during and after major civic participation events.
Not stated here
This sub-list has no remedy sentence of its own; the text does not say whether it is governed by the remove-or-limit sentence in the Misinformation introduction.
Content & IP Rights · Restriction or exception
Misleading content about ballots, who can vote and who collects information
The civic misinformation list also covers content that misleads voters about how to correctly fill out and submit a ballot or census form, false or misleading information about who can vote or take part in the census and what information must be provided, and false or misleading statements about who is collecting information or how it will be used.
Supporting quotations
This policy is always applicable, meaning before, during and after major civic participation events (e.g. elections).
Content that misleads voters about how to correctly fill out and submit a ballot, including a mail-in ballot, or census form.
False or misleading information about who can vote or participate in the census and what information must be provided to participate.
False or misleading statements about who is collecting information and/or how it will be used.
Qualifications & exceptions
Pinterest says this policy applies before, during and after major civic participation events.
Content & IP Rights · Restriction or exception
Content that deters voting, encourages illegal participation or delegitimizes results
Pinterest also lists false or misleading public safety information intended to deter people from voting or taking part in a census, content that encourages or instructs voters or participants to misrepresent themselves or participate illegally, and content apparently intended to delegitimize election results on the basis of false or misleading claims.
Supporting quotations
This policy is always applicable, meaning before, during and after major civic participation events (e.g. elections).
False or misleading information about public safety that is intended to deter people from exercising their right to vote or participate in a census.
Content that encourages or instructs voters or participants to misrepresent themselves or illegally participate.
Content apparently intended to delegitimize election results on the basis of false or misleading claims.
Qualifications & exceptions
The deterrence item depends on intent to deter; the results item depends on content 'apparently intended' to delegitimize results on the basis of false or misleading claims.
Content & IP Rights · Restriction or exception
Manipulated content that misrepresents a political figure
Pinterest lists fabricated or manipulated content, for example generated with AI tools, that makes someone appear to do or say something they did not, with the clear intent of influencing public sentiment about a political figure or an election.
Supporting quotations
This policy is always applicable, meaning before, during and after major civic participation events (e.g. elections).
Fabricated or manipulated content (e.g. content generated with AI tools) making someone appear to do or say something they didn't with the clear intent of influencing public sentiment about a political figure and/or election.
Qualifications & exceptions
The rule requires the 'clear intent' of influencing public sentiment about a political figure or an election.
Content & IP Rights · Restriction or exception
Threats and doxxing against voters, voting locations and personnel
Pinterest says its policies also prohibit threats against voting locations, census or voting personnel, voters or census participants, including intimidation and doxxing of vulnerable or protected group voters or participants.
Supporting quotations
This policy is always applicable, meaning before, during and after major civic participation events (e.g. elections).
Our policies also prohibit threats against voting locations, census or voting personnel, voters or census participants, including intimidation and doxxing of vulnerable or protected group voters or participants.
Content & IP Rights · Restriction or exception
Climate misinformation: denial, false solutions and misrepresented data
Under climate misinformation, the list names content that denies the existence or impacts of climate change, the human influence on it, or that it is backed by scientific consensus; false or misleading content about climate solutions that contradicts well-established scientific consensus; and content that misrepresents scientific data, including by omission or cherry-picking, to erode trust in climate science and experts.
Supporting quotations
Climate misinformation
Content that denies the existence or impacts of climate change, the human influence on climate change, or that climate change is backed by scientific consensus.
False or misleading content about climate change solutions that contradict well-established scientific consensus.
Content that misrepresents scientific data, including by omission or cherry-picking, in order to erode trust in climate science and experts.
Not stated here
This sub-list has no remedy sentence of its own; the text does not say whether it is governed by the remove-or-limit sentence in the Misinformation introduction.
Content & IP Rights · Restriction or exception
Harmful falsehoods about public safety emergencies and extreme weather
The climate misinformation list also names harmful false or misleading content about public safety emergencies, including natural disasters and extreme weather events.
Supporting quotations
Harmful false or misleading content about public safety emergencies including natural disasters and extreme weather events.
Qualifications & exceptions
The content must be harmful as well as false or misleading.
Content & IP Rights · Restriction or exception
Comments must follow the guidelines and be relevant
Pinterest says all of its Community Guidelines apply to comments posted on Pins, and that comments should also be relevant. It may remove comments that violate its guidelines, including irrelevant or non-purposeful material and spam.
Supporting quotations
All of our Community Guidelines apply in comments posted on Pins. In addition, comments should be relevant.
We may remove comments that violate our guidelines, including those that contain:
Irrelevant or non-purposeful material
Spam
Qualifications & exceptions
Pinterest says it 'may' remove such comments.
Cross-references
contrast (model-proposed): Guidelines apply to messages; accounts may be warned or suspended — contrast: Comments that violate the guidelines may be removed, while messages that violate them may lead to warnings or suspension of the sending account; the stated remedies differ by surface.
Content & IP Rights · Restriction or exception
Comment content that may be removed
Comments that contain sexually explicit content, self-harm content, misinformation, hateful activities, harassment or privacy violations (including cyberbullying), or copyright or trademark infringement may be removed under the same rule.
Supporting quotations
We may remove comments that violate our guidelines, including those that contain:
Sexually explicit content
Self-harm content
Misinformation
Hateful activities
Harassment or privacy violations, including
Copyright or trademark infringement
Qualifications & exceptions
Pinterest says it 'may' remove such comments.
Content & IP Rights · Restriction or exception
Do not use Pinterest's name, logo or trademark in a confusing way
Pinterest asks people not to use its name, logo or trademark in a way that confuses people, and points to its brand guidelines for more details.
Supporting quotations
Don’t use Pinterest’s name, logo or trademark in a way that confuses people
Not stated here
The brand guidelines are linked but not supplied here.
Content & IP Rights · Restriction or exception
Pinterest removes spam and asks people to be considerate
Pinterest says it wants the inspiration and ideas on Pinterest to be high-quality and useful, so it removes spam when it finds it. It asks people to be considerate of others' experiences and not to spread spam or engage in spammy behavior. The list of spam guidelines follows.
Supporting quotations
so we remove spam when we find it.
We ask that you be considerate of others' experiences on Pinterest and don't spread spam or engage in spammy behavior.
Our guidelines around spam are:
Not stated here
The text does not say how Pinterest finds spam.
Content & IP Rights · Restriction or exception
No automation that Pinterest has not explicitly approved
Pinterest asks people not to use automation that it has not explicitly approved. That includes unauthorized services that automatically perform actions for you. Information about approved partner tools is on Pinterest's Partners website.
Supporting quotations
Don't use automation that hasn't been explicitly approved by Pinterest. This includes unauthorized services that automatically perform actions on your behalf.
You can find information on approved partner tools on our
Qualifications & exceptions
Automation that Pinterest has explicitly approved, such as approved partner tools, is not covered by the rule.
Not stated here
The list of approved partner tools is linked but not supplied here.
Content & IP Rights · Restriction or exception
No repetitive or misleading content made to earn money
Pinterest asks people not to create or save content that is repetitive, deceptive or irrelevant in an attempt to make money. In general, it also asks people not to try to make money from Pinners or Pinner web traffic in ways that are misleading, detract from the Pinner experience or do not add value for Pinners.
Supporting quotations
Don't create or save content that is repetitive, deceptive, or irrelevant in an attempt to make money.
In general, don't attempt to make money from Pinners or Pinner web traffic in ways that are misleading, detract from the Pinner experience, or don't add value for Pinners.
Qualifications & exceptions
The second rule is introduced with 'In general', so it is a general standard rather than an absolute one.
Content & IP Rights · Restriction or exception
Do not link to unsafe, deceptive or spam-promoting websites
Pinterest asks people not to link to websites that are unsafe, deceptive, untrustworthy, unoriginal, or that facilitate or encourage spam. It says websites should have original content that adds unique value for Pinners.
Supporting quotations
Don't link to websites that are unsafe, deceptive, untrustworthy, unoriginal, or that facilitate or encourage spam.
Websites should have original content that adds unique value for Pinners.
Content & IP Rights · Restriction or exception
No repeated unsolicited messages or repetitive comments
Pinterest asks people not to send repeated, unsolicited messages, especially if the messages are commercial or deceptive. It also asks people not to make repetitive or irrelevant comments, says comments should be authentic and original, and asks people to be kind by keeping commentary respectful and constructive.
Supporting quotations
Don't send repeated, unsolicited messages, especially if your messages are commercial or deceptive in nature.
Don’t make repetitive or irrelevant comments. Comments should be authentic and original.
We also ask that you be kind to others by keeping your commentary respectful and constructive.
Qualifications & exceptions
The 'be kind' request is phrased as something Pinterest asks, not as a listed prohibition.
Content & IP Rights · Restriction or exception
No tactics to improperly boost distribution, clicks or other metrics
Pinterest asks people not to use any other unscrupulous tactics to improperly influence distribution, clicks or other metrics, and gives as examples buying or selling engagement, stuffing irrelevant keywords, generating inauthentic traffic, and redirecting existing Pins to new destinations.
Supporting quotations
Don’t use any other unscrupulous tactics to attempt to improperly influence distribution, clicks, or other metrics, including: buying or selling engagement, "stuffing" irrelevant keywords, generating inauthentic traffic, or redirecting existing Pins to new destinations.
Qualifications & exceptions
The examples are introduced with 'including', so they are not a closed list.
Content & IP Rights · Restriction or exception
Do not evade Pinterest's anti-spam systems
Pinterest asks people not to attempt to evade its anti-spam systems. Its example is using redirection to link to a site that is not permitted on Pinterest.
Supporting quotations
Don't attempt to evade our anti-spam systems. For example, don’t use redirection to attempt to link to a site that is not permitted on Pinterest.
Content & IP Rights · Restriction or exception
Redirection: the 'no surprises' principle and blocked links
Pinterest encourages people to follow a 'no surprises' principle for redirection, so that Pinners can reasonably anticipate where a link will take them. It says links that show excessive or deceptive redirection, and shortener services that are abused for spam, may be blocked.
Supporting quotations
With respect to redirection, we encourage you to follow a “no surprises” principle — Pinners should be able to reasonably anticipate where your link will take them.
Links that exhibit excessive or deceptive redirection, as well as shortener services that are abused for spam, may be blocked.
Qualifications & exceptions
The principle is something Pinterest 'encourages'; blocking is something that 'may' happen.
Content & IP Rights · Restriction or exception
Pinterest may remove, limit or block harmful content and accounts
Pinterest says it is not a place for antagonistic, explicit, false or misleading, harmful, hateful or violent content or behavior. It says it may remove, limit or block the distribution of such content, and the accounts, individuals, groups and domains that create or spread it. The response depends on how much harm the content poses.
Supporting quotations
Pinterest isn’t a place for antagonistic, explicit, false or misleading, harmful, hateful, or violent content or behavior.
We may remove, limit, or block the distribution of such content and the accounts, individuals, groups and domains that create or spread it based on how much harm it poses.
Qualifications & exceptions
Pinterest uses 'may': the text does not promise a specific action against every item.
The action chosen is described as based on how much harm the content poses.
Not stated here
This paragraph does not say how harm is measured or who decides.
Content & IP Rights · Context
The policies apply to everyone and to synthetic content
Pinterest says its content policies apply to everyone and to all types of content. It names synthetically generated content as included, so such content is not outside the rules.
Supporting quotations
Our policies apply to everyone and to all types of content, including synthetically generated content.
Not stated here
The text does not define 'synthetically generated content'.
Content & IP Rights · Restriction or exception
Sexual content and visible intimate body parts
Pinterest says it is not a place for sexual content or visible intimate body parts. It removes or limits the distribution of this content, including sexually explicit or sexually suggestive depictions or descriptions and visible intimate body parts, which it gives as genitals, anus, breasts or buttocks.
Supporting quotations
Pinterest isn’t a place for sexual content or visible intimate body parts. We remove or limit the distribution of this type of content, including:
Sexually explicit depictions or descriptions.
Sexually suggestive depictions or descriptions.
Visible intimate body parts (e.g. genitals, anus, breasts or buttocks).
Qualifications & exceptions
The list is introduced with 'including', so it gives examples rather than a closed list.
Content & IP Rights · Restriction or exception
Promotion of erotic practices, sexual services and sexual enhancement products
The adult content rule also covers promotion of erotic practices such as BD/SM, promotion of commercial sexual services such as escort services, sexual chats or webcams, and sexual enhancement products.
Supporting quotations
We remove or limit the distribution of this type of content, including:
Promotion of erotic practices like BD/SM.
Promotion of commercial sexual services like escort services, sexual chats or webcams.
Sexual enhancement products.
Qualifications & exceptions
The list is introduced with 'including', so it gives examples rather than a closed list.
Not stated here
The text does not say how the sexual enhancement products entry is applied, for example to sellers, advertisements or any depiction.
Content & IP Rights · Restriction or exception
Tools and instructions for explicit content, intimate image abuse and sextortion
Pinterest also removes or limits instructions, tools or services for creating sexually explicit or nudity content, for example so-called nudifiers, and instructions, tools or services for intimate image abuse or financial sextortion.
Supporting quotations
We remove or limit the distribution of this type of content, including:
Instructions, tools or services for creating sexually explicit or nudity content (e.g. “nudifiers”).
Instructions, tools or services for intimate image abuse or financial sextortion.
Content & IP Rights · Restriction or exception
Non-consensual intimate images and threats to share them
Pinterest lists non-consensual creation or distribution of intimate images among the content it removes or limits, including upskirting, down-blousing, hidden camera images and the threat to do so, which it calls sextortion. It links to resources and tells people who come across this content to report it.
Supporting quotations
Non-consensual creation and/or distribution of intimate images including intimate image abuse (referred to as “NCII” or “IBSA”), upskirting, down-blousing and hidden camera images, or the threat to do so (referred to as “sextortion”).
and if you come across NCII,
Not stated here
The linked resources and the NCII reporting page are not supplied here.
Content & IP Rights · Restriction or exception
Unauthorized sellers and manufacturing of regulated substances and products
Under the prohibited and regulated goods heading, Pinterest says it is not a place for offering, manufacturing or promoting substances, products, activities or exploitative practices that risk harm to humans or animals. It removes or limits content and accounts involving instructions, offers, glorification or promotion of unauthorized sellers of regulated substances or products, including alcohol, supplements, steroids or prescription-only drugs, and rogue online pharmacies, and unauthorized manufacturing, modification, access or use of regulated products, including 3D-printed weapons, chemical precursors, pill presses, punches and dies.
Supporting quotations
Pinterest isn’t a place for offering, manufacturing, or promoting substances, products, activities, or exploitative practices that risk harm to humans or animals.
We remove or limit the distribution of such content and accounts, including those involving instructions, offers, glorification, or promotion of:
Unauthorized sellers of regulated substances or products including alcohol, supplements, steroids or prescription-only drugs.
Unauthorized manufacturing, modification, access or use of regulated substances, products and their components including 3D-printed weapons, chemical precursors, pill presses, punches, and dies.
Qualifications & exceptions
The rules target unauthorized sellers and unauthorized manufacturing; the text does not say here what counts as authorization.
Content & IP Rights · Restriction or exception
Marijuana, illicit drugs, tobacco and promotion of excessive drug or alcohol use
In the same list Pinterest names marijuana, marijuana products and paraphernalia, illicit or synthetic drugs, tobacco, nicotine or similar products and paraphernalia, and promotion of excessive drug or alcohol use. It removes or limits content and accounts involving instructions, offers, glorification or promotion of them.
Supporting quotations
We remove or limit the distribution of such content and accounts, including those involving instructions, offers, glorification, or promotion of:
Marijuana, marijuana products, and paraphernalia.
Illicit or synthetic drugs.
Tobacco, nicotine or similar products, and paraphernalia.
Promotion of excessive drug or alcohol use.
Not stated here
The text does not say whether the marijuana and tobacco entries apply where the product is legal.
Content & IP Rights · Restriction or exception
Firearms, explosives, and chemical or biological weapons
The same list covers firearms, attachments, components, ammunition and other regulated weapons, and explosives and chemical or biological weapons. Pinterest removes or limits content and accounts involving instructions, offers, glorification or promotion of them.
Supporting quotations
We remove or limit the distribution of such content and accounts, including those involving instructions, offers, glorification, or promotion of:
Firearms, attachments, components, ammunition, and other regulated weapons.
Explosives, chemical or biological weapons
Content & IP Rights · Restriction or exception
Counterfeits, stolen information and account credentials
Under harmful or deceptive products and practices, Pinterest says it is not a place for practices and products that may be harmful or deceptive. It removes or limits content and accounts, including instructions, offers or promotion of counterfeit products, documents or currency, stolen bank account or other personal information, and social media or similar accounts and account credentials.
Supporting quotations
Harmful or deceptive products and practices
Pinterest isn’t a place for practices and products that may be harmful or deceptive. We remove or limit the distribution of such content and accounts, including instructions, and offers or promotion of:
Counterfeit products, documents, or currency.
Stolen bank account or other personal information.
Social media or similar accounts and account credentials.
Content & IP Rights · Restriction or exception
Hacking, test cheating and tools for evading detection
The harmful or deceptive practices list also covers hacking, cracking or bypassing safety or security measures, test cheating services or products, and products or services for evading detection, enabling deception or privacy violation.
Supporting quotations
We remove or limit the distribution of such content and accounts, including instructions, and offers or promotion of:
Hacking, cracking or bypassing safety or security measures.
Test cheating services or products.
Products or services for evading detection, enabling deception or privacy violation.
Content & IP Rights · Restriction or exception
Harmful pranks and challenges that risk imminent harm
Under dangerous activities, the list names harmful pranks or challenges that risk imminent physical harm or extreme emotional distress, especially if they show or encourage participation by minors.
Supporting quotations
Dangerous activities
Harmful pranks or challenges that risk imminent physical harm or extreme emotional distress, especially if showing or encouraging the participation of minors
Qualifications & exceptions
The qualifier 'especially if' minors take part raises concern but does not limit the rule to minors.
Not stated here
This sub-list has no introductory sentence of its own; the text does not say which preceding sentence sets the remedy (remove or limit).
Content & IP Rights · Restriction or exception
Wildlife trade and exploitative practices involving animals
Under animal exploitation, the list names the sale of wild animals or protected and endangered wildlife, corpses, animal parts or products derived from cat or dog parts or protected wildlife (including ivory), and irresponsible and harmful animal tourism or exploitative practices such as organized animal fighting. For a full list of prohibited wildlife products it refers readers to a partner, the World Wildlife Fund.
Supporting quotations
Animal exploitation
The sale of wild animals or protected and endangered wildlife.
For a full list of prohibited wildlife products, please visit our partner, the
Corpses, animal parts or products derived from cat or dog parts, or protected and endangered wildlife, including ivory.
Irresponsible and harmful animal tourism or otherwise exploitative practices like organized animal fighting.
Not stated here
The partner's list of prohibited wildlife products is linked but not supplied here.
This sub-list has no introductory sentence of its own; the text does not say which preceding sentence sets the remedy.
Content & IP Rights · Restriction or exception
Human trafficking, forced labor and illegal commercial exploitation
Under exploitative financial or labor practices, the list names human trafficking, slavery, servitude and forced or compulsory labor, and other illegal commercial exploitation such as trading in organs or products made from human remains or body parts.
Supporting quotations
Exploitative financial or labor practices
Human trafficking, slavery, servitude and forced or compulsory labor
Other illegal commercial exploitation, like trading in organs or products made from human remains or body parts
Not stated here
This sub-list has no introductory sentence of its own; the text does not say which preceding sentence sets the remedy.
Content & IP Rights · Restriction or exception
Hateful content and the groups that promote it
Under hateful activities, Pinterest says it is not a place for hateful content or the people and groups that promote hateful activities. It removes or limits such content and accounts, starting with slurs or negative stereotypes, caricatures and generalizations. The rest of the list follows in the next section.
Supporting quotations
Pinterest isn’t a place for hateful content or the people and groups that promote hateful activities. We remove or limit the distribution of such content and accounts, including:
Slurs or negative stereotypes, caricatures and generalizations