Safety rule: no creating, engaging with or supporting content or behavior that makes others feel unsafe
The Safety section opens with a general prohibition. Users may not create content related to, engage with, or express support for exploitation, discrimination, harassment, bullying, 'or any other behavior or content that makes others feel unsafe or unwelcome'. The rule reaches three kinds of involvement: creating related content, engaging with it, and expressing support for it. The specific prohibitions that follow (child exploitation, terrorism and violent extremism, harassment and discrimination, suicide and self-injury, off-platform behavior) are listed as particular cases of this general rule, and the catch-all means the list is not exhaustive.
Supporting quotations
Safety
Safety is core to everything we do. We do not allow creating content related to, engaging with, or expressing support for exploitation, discrimination, harassment, bullying, or any other behavior or content that makes others feel unsafe or unwelcome. Specifically, we prohibit
Qualifications & exceptions
The catch-all 'any other behavior or content that makes others feel unsafe or unwelcome' extends the rule beyond the named categories.
Expressing support for prohibited content is itself prohibited, not only creating it.
Roblox prohibits the exploitation of minors. The listed forms are: any predatory behavior, including attempting to connect with a minor in order to manipulate and exploit them; sexualizing minors in any way; engaging in sexual conversation with, or soliciting sexual material from, minors; sharing, requesting or discussing child sexual exploitation material; sexual extortion of children; child sex trafficking; and coercion and enticement of a minor to engage in illegal sexual activity. The list is introduced with 'including', so it illustrates rather than limits the prohibition.
Supporting quotations
Child Exploitation
Roblox prohibits the exploitation of minors, including:
Any predatory behavior, including attempting to connect with a minor in order to manipulate and exploit them
Sexualizing minors in any way
Engaging in sexual conversation with or soliciting sexual material from minors
Sharing, requesting, or discussing child sexual exploitation material
Sexual extortion of children
Child sex trafficking
Coercion and enticement of a minor to engage in illegal sexual activity
Qualifications & exceptions
'Including' signals a non-exhaustive list.
'Minor' and 'children' are not defined in this document.
Not stated here
The age threshold for 'minor' is not stated here.
Content & IP Rights · Restriction or exception
Terrorism and violent extremism: no inciting, condoning, supporting, glorifying or promoting such groups
Roblox does not allow content or behavior that incites, condones, supports, glorifies or promotes any terrorist or extremist organization or individual, or their ideology, iconography or actions. Two examples are given: recruiting membership or fundraising for such an organization, and encouraging others to leave Roblox to find information about one. The rule covers both content and behavior, and reaches symbols ('iconography') as well as acts.
Supporting quotations
Terrorism and Violent Extremism
Roblox does not allow content or behavior that incites, condones, supports, glorifies, or promotes any terrorist or extremist organization or individual, their ideology, iconography, or actions, including:
Recruiting membership or fundraising for a terrorist or extremist organization
Encouraging others to leave Roblox to find information about a terrorist or extremist organization
Qualifications & exceptions
The two listed items are examples ('including'), not the whole rule.
Who counts as a terrorist or extremist organization or individual is not defined in this document.
Content & IP Rights · Restriction or exception
Harassment and discrimination: threats, bullying, stalking, doxxing, impersonation and body shaming not permitted
Threatening others with offline or online harm, inciting violence against people or property, discrimination, bullying, stalking, trolling, harassment, intimidation, extortion and blackmail are not permitted on Roblox. Roblox also does not allow content or actions that depict, glorify, encourage, promote or provide instructions for such behavior. The listed examples are: threatening to harm someone or their property offline; sexual harassment; revealing or threatening to reveal others' personal information; singling out a user or group for ridicule, abuse, humiliation or degradation, publicly or privately, including as part of a targeted mistreatment campaign; impersonating individuals, groups or entities in ways that may damage their reputation or cause others to harm them, online or in real life; and shaming or stigmatising body types or physical features. Attacks based on protected categories are a further listed item (see c10).
Supporting quotations
Harassment and Discrimination
Threatening others with offline or online harm, inciting violence against people or property, discrimination, bullying, stalking, trolling, harassment, intimidation, extortion, and blackmail are not permitted on Roblox. We also do not allow any content or actions that depict, glorify, encourage, promote, or provide instructions for such behavior, including:
Threatening to harm someone or their property offline
Sexual harassment
Revealing or threatening to reveal others’ personal information
Singling out a user or group for ridicule, abuse, humiliation, or degradation, either publicly or privately, including as part of a targeted mistreatment campaign
Impersonating individuals, groups, or entities, in ways that may damage their reputation or cause others to harm them, either online or in real life
Shaming or stigmatising body types or physical features
Qualifications & exceptions
The impersonation item is limited to impersonation 'in ways that may damage their reputation or cause others to harm them'; impersonation as such is not stated here as prohibited.
Singling out applies 'either publicly or privately'.
The list is introduced with 'including' and is not exhaustive.
Content & IP Rights · Restriction or exception
Attacks on the basis of a protected category are prohibited; ten categories are listed
Within the harassment and discrimination rule, Roblox lists threatening, insulting, abusing, mocking or excluding individuals or groups on the basis of their membership in a protected category. The protected categories named are: age; race, perceived race or ethnicity; national origin; sexual orientation; gender, gender identity or gender expression; religion or religious affiliation or beliefs; disability status (including diseases, bodily conditions, disfigurement, mobility issues and mental impairment); veteran status; caste; and familial status. Excluding someone on one of these bases is listed alongside insults and threats.
Supporting quotations
Threatening, insulting, abusing, mocking, or excluding individuals or groups on the basis of their membership in a protected category, including
Age
Race, perceived race, or ethnicity
National origin
Sexual orientation
Gender, gender identity, or gender expression
Religion or religious affiliation or beliefs
Disability status including diseases, bodily conditions, disfigurement, mobility issues, and mental impairment
Veteran status
Caste
Familial status
Qualifications & exceptions
The category list is introduced with 'including', so it may not be exhaustive.
'Perceived race' is covered, so the rule does not depend on the target's actual membership.
Suicide, self-injury, eating disorders and dangerous offline activities: no depicting, glorifying or promoting
Roblox does not allow content or behavior that depicts, glorifies or promotes suicide, self-injury, eating disorders, or offline activities that may create a serious risk of physical harm. The listed examples are: providing instructions related to, or details of, methods for suicide or self-harm, including content promoting ingestion of substances that would cause physical harm; content that encourages depression, hopelessness or despair by portraying such feelings as aspirational or desirable; discouraging others from seeking help for depression, hopelessness or self-harm; and dangerous physical challenges or stunts performed offline. Roblox frames the rule with a statement that it takes user well-being seriously and provides supportive mental-health resources.
Supporting quotations
Suicide, Self Injury, and Harmful Behavior
We take our users’ well-being seriously and we’re here to help, including by providing supportive resources for those struggling with mental health.
We do not allow content or behavior that depicts, glorifies, or promotes suicide, self-injury, eating disorders, or offline activities that may create a serious risk of physical harm including:
Providing instructions related to, or details of, methods for suicide or self-harm. This includes content that promotes ingestion of substances that would cause physical harm
Content that encourages depression, hopelessness or despair by portraying such feelings as aspirational or desirable
Discouraging others from seeking the help they need to overcome feelings of depression and hopelessness, or self-harm
Dangerous physical challenges or stunts performed offline
Qualifications & exceptions
The rule reaches depiction as well as glorification and promotion.
The 'depression' item is limited to content portraying such feelings 'as aspirational or desirable'.
The examples are introduced with 'including' and are not exhaustive.
Not stated here
What 'supportive resources' Roblox provides is not specified beyond the hotline references in c13.
Content & IP Rights · Context
Help resources: suicide prevention hotline and a global resource link are offered
Roblox tells users who are having thoughts of suicide or self-harm, or whose loved one is, that help is available, pointing to a suicide prevention hotline 'like the one found here' and to a global resources page at roblox.findahelpline.com. This is a supportive notice, not a rule. The hotline link target is not present in the extracted text; only the global resources URL is.
Supporting quotations
If you or a loved one are having thoughts of suicide or self-harm, there is help available. Reach out to a suicide prevention hotline like the one found here.
Not stated here
The hotline referred to as 'the one found here' has no visible link target in the extracted text.
Content & IP Rights · Restriction or exception
Civility rule: no creating, engaging with or supporting the listed types of uncivil content
The Civility section states that, to promote a civil environment, Roblox prohibits creating content related to, engaging with, or expressing support for certain types of content. The types are then listed: real-world sensitive events, violent content and gore, romantic and sexual content, illegal and regulated goods and activities, profanity, and political figures and entities (the last is carded with the next section packet). As in the Safety section, the rule reaches creation, engagement and expressed support, and the list is introduced with 'including'.
Supporting quotations
Civility
Civility is at the core of the Roblox community. To promote a civil environment, Roblox prohibits creating content related to, engaging with, or expressing support for certain types of content, including
Qualifications & exceptions
The list is introduced with 'including' and is framed as examples of 'certain types of content'.
Content & IP Rights · Restriction or exception
Real-world sensitive events: no recreating, mocking victims, glorifying perpetrators or commercial exploitation
Roblox prohibits content that recreates or imitates real-world sensitive events, mocks their victims, supports, glorifies or promotes the perpetrators or outcome of such events, or capitalizes on them for commercial purposes. Sensitive events include acts of mass violence against people or property; specific real-world natural disasters and catastrophic accidents; human or civil rights violations; sensational crimes; and inflammatory content about real-world border, territorial or jurisdictional relationships. Four kinds of treatment are prohibited (recreation, mockery, glorification, commercial exploitation), each tied to a real-world event.
Supporting quotations
Real-World Sensitive Events
Roblox prohibits content that recreates or imitates real-world sensitive events; mocks the victims of such events; supports, glorifies, or promotes the perpetrators or outcome of such events; or capitalizes on these events for commercial purposes, including content about:
Acts of mass violence against people or property
Specific, real-world natural disaster events and catastrophic accidents
Human or civil rights violations
Sensational crimes
Inflammatory content related to real-world border, territorial, or jurisdictional relationships
Qualifications & exceptions
The natural-disaster item is limited to 'specific, real-world' events, not disasters in general.
The border item is limited to 'inflammatory' content about such relationships.
Not stated here
How recent or notable an event must be to count as 'sensitive' is not stated.
Content & IP Rights · Restriction or exception
Violent content and gore: weapons and violence may appear in games, but extreme violence and abuse are not allowed
Roblox acknowledges that some games on Roblox may include weapons and violence, but does not allow content that contains extreme violence or serious physical or psychological abuse. Examples are depicting or glorifying abuse and torture of humans, animals or fictional creatures, and realistic or real-world depictions of extreme gore, graphic violence or death. The line drawn is between ordinary game violence and 'extreme' violence or 'serious' abuse. Restricted games are pointed to a separate Restricted Content Policy, which is not supplied (c19).
Supporting quotations
Violent Content and Gore
Although some games on Roblox may include weapons and violence, we do not allow content that contains extreme violence or serious physical or psychological abuse, including:
Depicting or glorifying human, animal, or fictional creature abuse and torture
Realistic or real-world depictions of extreme gore, graphic violence, or death
Qualifications & exceptions
Weapons and violence in games are acknowledged as permitted in principle; the prohibition is on extreme violence and serious abuse.
Fictional creature abuse is covered, not only human and animal abuse.
The gore item is limited to 'realistic or real-world' depictions.
Not stated here
The Restricted Content Policy Standards for Restricted games are linked but not supplied; whether they relax this rule is unknown.
Content & IP Rights · Restriction or exception
Romantic and sexual content prohibited: explicit, suggestive, flirtatious, relationship-seeking, private spaces
Roblox states it is not the place for seeking offline or online romantic connections or engaging with sexual content or behavior. It prohibits: sexually explicit content or behavior, including nudity or partial nudity, any content produced for sexual arousal, and soliciting sexual material from others; sexually suggestive content or behavior, including suggestive game settings, content implying sexual acts, and sexualized avatar bodies, assets and clothes; romantic or flirtatious gestures, content or communication; pursuing or soliciting romantic relationships online or offline; and depicting private spaces such as bathroom stalls or bedrooms in games labeled as Social Hangouts. Creators of assets or bundles are directed to separate marketplace guidelines, including required modesty layers, which are not supplied.
Supporting quotations
Romantic and Sexual Content
Roblox isn’t the place for seeking offline or online romantic connections or engaging with sexual content or behavior, and we prohibit:
Sexually explicit content or behavior, including nudity or partial nudity or any other content produced for sexual arousal and soliciting sexual material from others
Sexually suggestive content or behavior, including suggestive game settings, content that implies sexual acts, and sexualized avatar bodies, assets, and clothes
Romantic or flirtatious gestures, content, or communication
Pursuing or soliciting romantic relationships online or offline
Depicting private spaces, such as bathroom stalls or bedrooms, in games
For more information about creating assets or bundles that comply with these policies, including required use of modesty layers, please review the guidelines
Qualifications & exceptions
The private-spaces item applies to games 'labeled as Social Hangouts', not to every game.
Romantic content is prohibited as well as sexual content, including 'flirtatious' communication.
Restricted games are referred to a separate policy (c19).
Not stated here
The marketplace policy and the Social Hangouts label definition are linked but not supplied; the modesty-layer requirement is only referenced.
The Restricted Content Policy Standards are not supplied.
Content & IP Rights · Context
Restricted games follow a separate Restricted Content Policy, which is not supplied
After the violence, sexual content, illegal goods and profanity rules, the document repeats the same pointer: for Restricted games, see Roblox's Restricted Content Policy Standards. That policy is linked but not part of this document. The pointer means the general rules in those four areas may be applied differently in Restricted games, but what differs cannot be determined from this text.
Supporting quotations
For Restricted games, please see Roblox’s [Restricted Content Policy Standards](https://en.help.roblox.com/hc/en-us/articles/15869919570708-Restricted-Content-Policy).
For Restricted games, please see Roblox’s [Restricted Content Policy Standards](https://en.help.roblox.com/hc/en-us/articles/15869919570708-Restricted-Content-Policy).
For Restricted games, please see Roblox’s [Restricted Content Policy Standards](https://en.help.roblox.com/hc/en-us/articles/15869919570708-Restricted-Content-Policy).
For Restricted games, please see Roblox’s [Restricted Content Policy Standards](https://en.help.roblox.com/hc/en-us/articles/15869919570708-Restricted-Content-Policy).
Qualifications & exceptions
The pointer appears after four rules: violent content and gore, romantic and sexual content, illegal and regulated goods and activities, and profanity.
What a 'Restricted game' is, and who may access one, is not defined here.
Not stated here
The Restricted Content Policy Standards are linked but not supplied; their effect on the four rules is unknown.
Illegal and regulated goods and activities: no discussing or engaging in illegal activity; listed goods restricted
Roblox does not allow users to discuss or engage in illegal activities on Roblox, or to encourage others to do so, and prohibits the depiction or promotion of some illegal and regulated goods and activities. The list covers controlled substances such as pharmaceutical products and recreational drugs, as well as alcohol, tobacco, vaping and their paraphernalia; dietary supplements and enhancers such as weight-loss pills and steroids; depictions of intoxicated behavior associated with alcohol or drugs; purveyors of illegal and regulated substances; real-world bomb, explosive and weapon-making instructions or schematics; and realistic modern firearms outside of in-game items. The goods rule is stated as covering 'some' such goods, and the examples given are the ones listed.
Supporting quotations
Illegal and Regulated Goods and Activities
We do not allow users to discuss or engage in illegal activities on Roblox, or to encourage others to do so. We also prohibit the depiction or promotion of some illegal and regulated goods and regulated activities. This includes:
Controlled substances such as pharmaceutical products and recreational drugs, as well as alcohol, tobacco, vaping, and their associated paraphernalia
Dietary supplements and enhancers such as weight loss pills and steroids
Depictions of intoxicated behavior associated with consuming alcohol or drugs
Purveyors of illegal and regulated substances
Bomb/explosive and weapon-making instructions or schematics in the real world
Realistic modern firearms outside of in-game items
Qualifications & exceptions
Realistic modern firearms are prohibited 'outside of in-game items', so in-game firearm items are not covered by this item.
Weapon-making instructions are limited to those usable 'in the real world'.
The depiction/promotion rule covers 'some' illegal and regulated goods and activities, illustrated by the list.
Restricted games are referred to a separate policy (c19).
Not stated here
Which illegal or regulated goods beyond the list are covered is not stated.
Content & IP Rights · Restriction or exception
No content claiming authoritative information or professional services in health, legal or financial fields
Roblox prohibits content that claims to offer authoritative information, recommendations or professional services in highly regulated industries. The listed industries are health services (including medical consultations, mental health treatment, diagnostic services or treatment recommendations), legal advice and services, and investment, accounting and financial services. Under health services, the document specifically names quizzes, surveys, algorithms or 'diagnostic' gameplay mechanics that assign users labels related to protected characteristics, including disability status or sexual orientation. The rule targets content that 'claims to offer' such services, not mere mention of these topics.
Supporting quotations
Additionally, we prohibit content that claims to offer authoritative information, recommendations, or professional services in highly regulated industries. These include:
Health services, including medical consultations, mental health treatment, diagnostic services, or treatment recommendations. This includes and is not limited to:
Quizzes, surveys, or algorithms, or 'diagnostic' gameplay mechanics to assign users labels related to protected characteristics, including disability status or sexual orientation.
Legal advice and services
Investment, accounting, and financial services
Qualifications & exceptions
Applies to content claiming to offer authoritative information, recommendations or professional services; the health list 'includes and is not limited to' the named items.
The diagnostic-mechanics item is tied to labels related to protected characteristics.
Content & IP Rights · Restriction or exception
Gambling: unplayable gambling imagery allowed unless local law forbids; simulated and real gambling prohibited
Roblox allows unplayable gambling content, such as references to gambling and related imagery, except where prohibited by local law or regulation. It prohibits both simulated and actual gambling activities on the platform. No real money, Robux or in-game items of value may be exchanged in connection with any gambling activities. The permission is therefore narrow: imagery and references only, and only where local law permits; anything playable, whether simulated or for real stakes, is out.
Supporting quotations
Except where prohibited by local law or regulation, we allow unplayable gambling content, such as references to gambling and related imagery. However, we prohibit both simulated and actual gambling activities on the platform. No real money, Robux, or in-game items of value may be exchanged in connection with any gambling activities.
Qualifications & exceptions
The permission for unplayable gambling content yields to local law or regulation.
The exchange ban covers real money, Robux and in-game items of value alike.
Not stated here
Which jurisdictions' laws prohibit such content is not stated.
Content & IP Rights · Context
Substance-abuse help resource offered (SAMHSA link)
Following the illegal and regulated goods rule, Roblox tells users struggling with substance abuse, or who know someone who is, that help is available and links to the SAMHSA find-help page. This is a supportive notice, not a rule.
Supporting quotations
If you or someone you know is struggling with substance abuse, help is available. You can start [here](https://www.samhsa.gov/find-help).
Content & IP Rights · Restriction or exception
Profanity: no swearing in any language, text, images or audio, including evasion and profane lyrics
On Roblox it is not ok to swear in any language, in text, images or uploaded audio. The rule expressly covers using misspellings, special characters or other methods to evade profanity detection, and quoting or using audio containing profane lyrics. Restricted games are pointed to the separate Restricted Content Policy (c19).
Supporting quotations
Profanity
On Roblox, it’s not ok to swear in any language, text, images, or uploaded audio, including:
Using misspellings, special characters, or other methods to evade detection of profanity
Quoting or using audio containing profane lyrics
Qualifications & exceptions
Evasion techniques are themselves listed as violations.
Restricted games are referred to a separate policy (c19).
Not stated here
What counts as swearing is not defined.
Cross-references
related (model-proposed): Restricted games follow a separate Restricted Content Policy, which is not supplied — references: The profanity rule is followed by the pointer to the separate, unsupplied Restricted Content Policy; the rule may apply differently in Restricted games (stated from the profanity card because the pointer card already carries three outgoing relations).
Content & IP Rights · Restriction or exception
Political figures and entities: discussion or depiction prohibited, despite valuing debate on issues
Roblox says it values friendly debate about social and political issues that matter to its community, but to maintain a civil environment it prohibits the discussion or depiction of content pertaining to political figures and entities. Political figures 'in their official capacity' include current or recent real-world government officials, and candidates currently running or who recently ran for public office, together with their slogans, campaign material, rallies or events. Political entities include political parties and official party-affiliated organizations, and specific races for elected office. Desecration of political symbols, such as flag burning, is also listed. The rule distinguishes issues (debate welcomed) from figures and entities (discussion and depiction prohibited).
Supporting quotations
Political Figures and Entities
We value friendly debate about social and political issues and topics that matter to the Roblox community. However, to maintain Roblox’s civil environment, we prohibit the discussion or depiction of content pertaining to political figures and entities, including:
Political figures in their official capacity, including:
Current or recent real-world government officials
Candidates who are currently running for or recently ran for public office and their slogans, campaign material, rallies, or events
Political entities, including:
Political parties, including official party-affiliated organizations
Specific races for elected office
Desecration of political symbols, such as flag burning
Qualifications & exceptions
Debate about social and political issues is expressly valued; the prohibition is on content about political figures and entities.
Political figures are covered 'in their official capacity'; 'recent' officials and candidates are included without a stated time limit.
The list is introduced with 'including'.
Not stated here
How recent 'recent' is, and whether historical figures are covered, is not stated.
Content & IP Rights · Restriction or exception
Integrity rule: no creating, engaging with or supporting cheating, deception, IP violations or economy abuse
The Integrity section says Roblox wants users to trust each other to play fairly and honestly and to respect each other's creativity and hard work. To encourage this, it does not allow creating content related to, engaging with, or expressing support for the matters that follow: cheating and scams, repetitive and misleading content, intellectual property violations, advertising outside the Advertising Standards, and abuse of the Roblox economy. As in the other sections, creation, engagement and expressed support are all covered.
Supporting quotations
Integrity
We want our users to trust each other to play fairly and honestly, and to respect each other’s creativity and hard work. To encourage this, we do not allow creating content related to, engaging with, or expressing support for
Qualifications & exceptions
The listed sub-rules illustrate the general rule; the introductory sentence ends with a dash and the list follows.
Content & IP Rights · Restriction or exception
Repetitive and misleading content: no deceptive metadata, duplicate uploads, off-platform funnels or spam
Roblox prohibits disrupting or misleading others on the platform. This includes deceptive, sensational, duplicative or otherwise misleading content or metadata, including content confusingly similar to other creators' content, used to drive discoverability, monetization or engagement; repeatedly uploading content identical or nearly identical to existing content; creating games solely to direct users off Roblox; and disruptive behavior such as repetitive, disruptive messaging to other users (spamming). The misleading-metadata item is tied to a purpose: driving discoverability, monetization or engagement.
Supporting quotations
Repetitive and Misleading Content
Roblox prohibits disrupting or misleading others on the platform. This includes:
Deceptive, sensational, duplicative, or otherwise misleading content or metadata - including content that is confusingly similar to that of other creators - used to drive discoverability, monetization, or engagement
Repeatedly uploading content identical or nearly identical to existing content
Creating games solely to direct users off Roblox
Disruptive user behavior such as repetitive and disruptive messaging to other users (i.e., spamming)
Qualifications & exceptions
The off-platform item applies to games created 'solely' to direct users off Roblox.
Confusingly similar content is an example of misleading content, not a separate rule.
Content & IP Rights · Company practice
Intellectual property: infringing content removed on valid takedown; Roblox may proactively delete suspected content
Roblox expects users to respect the intellectual property rights of others. It will remove infringing content upon receiving a valid copyright or trademark takedown request from a rights holder. It may also proactively delete or archive assets if it suspects the content may be infringing. The first is a commitment triggered by a valid request; the second is a discretionary power triggered by suspicion, without a request. Three linked pages are referenced but not supplied: the Roblox name and logo usage guidelines, how to file takedown requests (Rights Manager), and IP reporting (DMCA guidelines).
Supporting quotations
Intellectual Property Violations
We expect you to respect the intellectual property rights of others, and will remove infringing content upon receiving a valid copyright or trademark takedown request from a rights holder. Roblox may also proactively delete or archive assets if we suspect that the content may be infringing on someone’s intellectual property rights.
For information on how to use Roblox’s name and logo in marketing materials, please see
For more information about how to file copyright and registered trademark takedown requests, see
You can learn more about intellectual property reporting on Roblox
Qualifications & exceptions
Removal on request depends on a 'valid' request from a 'rights holder'.
Proactive deletion or archiving is discretionary ('may') and needs only suspicion of infringement.
Not stated here
The name-and-logo guidelines, Rights Manager page and DMCA guidelines are linked but not supplied; the takedown procedure and any counter-notice process are not described here.
Content & IP Rights · Restriction or exception
'Advertising' defined: paid promotion or off-platform calls to action; must follow the Advertising Standards
Roblox treats two kinds of content as 'Advertising' subject to its Advertising Standards: content published in exchange for any form of compensation to promote a brand, product, service, event or persona; and content that includes calls to action or promotes demand, attributes, information or availability for specific off-platform products, services, events or personas. All Advertising content, including Advertising Integrations, must adhere to the Advertising Standards, and creator guidance is linked. The Advertising Standards themselves are not part of this document.
Supporting quotations
Advertising
Roblox considers the following content as “Advertising” that is subject to requirements in the Advertising Standards:
Content that is published in exchange for any form of compensation to promote a brand, product, service, event, or persona; or
Content that includes calls to action or promotes demand, attributes, information, or availability for specific off-platform products, services, events, or personas.
All Advertising content, including Advertising Integrations, on Roblox must adhere to Roblox’s
Qualifications & exceptions
The second branch does not require compensation; a call to action for a specific off-platform product is enough.
'Any form of compensation' is not limited to money.
Not stated here
The Advertising Standards and the creator compliance guidance are linked but not supplied.
Cross-references
contrast (model-proposed): External links only through Social Links (age check, 16+); other efforts to direct users off Roblox prohibited — contrast: Reviewed tension: content with calls to action for specific off-platform products counts as Advertising subject to the Advertising Standards, while the Security section prohibits directing users off Roblox except via Social Links and separately treated surfaces (c51). Approved advertising delivered through Roblox systems is the stated bridge; other cases are not addressed.
Content & IP Rights · Restriction or exception
Since May 4, 2026, third-party ad integrations must be registered before exposure and use Roblox ad tools
Starting May 4, 2026, developers who want to integrate advertisements other than Roblox-operated ad units must comply with the Independent Advertising policy, renamed the Advertising Integrations Policy. Roblox requires registration of all Advertising Integration campaign assets ('Ad Integration') before audience exposure, and requires use of the Roblox advertising tools it offers. Creator guidance for registering a campaign is linked. The policy itself is a separate linked document and is not supplied. The start date has passed relative to the saved version's capture, so the requirement is current, not announced.
Supporting quotations
Advertising Integrations
Starting May 4, 2026, Developers wanting to integrate advertisements other than Roblox-operated ad units must comply with the new Independent Advertising policy, renamed to
Roblox requires registration of all Advertising Integration campaign assets (“Ad Integration”) prior to audience exposure and requires the use of Roblox advertising tools that we offer.
To register your Ad Integration campaign in accordance with the new policy, please see Creator guidance
Qualifications & exceptions
Applies to advertisements 'other than Roblox-operated ad units'.
Registration must happen 'prior to audience exposure'.
Not stated here
The Advertising Integrations Policy and the registration guidance are linked but not supplied.
What Roblox advertising tools are required is not specified here.