What these guidelines cover, and where the detailed badge rules live
This page sets out how Roblox lets people use its name, logo and the “Now on Roblox” badge when promoting an Experience. It summarizes the rules; the complete badge usage guidelines (sizing, color, treatment and similar details) are a separate downloadable PDF, and the page points to the Roblox Terms of Use for detailed uses and legal requirements. Anyone using the badge is asked to review both the terms on this page and those complete guidelines first.
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where you can find brand guidelines and downloadable assets to use when promoting your Experience.
Before downloading and using the “Now on Roblox” badge, please review our terms below and the complete usage guidelines around sizing, color, treatment, etc.
Download the guidelines on how to use the badge here.
English Roblox Badge Guidelines.pdf
Detailed uses and legal requirements
Qualifications & exceptions
The page is aimed at people promoting an Experience, including creators and brand partners, rather than at ordinary players.
Not stated here
The detailed badge rules (sizing, color, treatment) are in a separate downloadable guidelines PDF that was not supplied with this page, so its requirements are not covered here.
The Roblox Terms of Use is linked but not supplied; what it adds about trademark use is not covered here.
Content & IP Rights · Permission or license
Creators may use the “Now on Roblox” badge in online promotions outside Roblox if they follow the guidelines
Creators, including brand partners, may use the official “Now on Roblox” badge in digital promotions off the Roblox platform, as long as they follow the usage guidelines. Non-commercial digital uses that follow the guidelines do not need Roblox’s approval. Commercial uses of the badge are a different case: the page asks creators to get Roblox’s written approval for them, and commercial uses on products or services also need a licensing agreement.
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Creators (including brand partners) can use the “Now on Roblox” badge for all digital promotions off of the Roblox platform as long as they abide by the usage guidelines.
Non-commercial digital uses that follow the guidelines do not require Roblox approval.
Seek Roblox-written approval for offline marketing uses of the badge, or commercial uses by submitting assets through this
Qualifications & exceptions
Only while the usage guidelines are followed.
Offline promotions (billboards, signs, TV, print) need prior approval.
The opening paragraph says “all digital promotions”, but the Do’s list limits approval-free use to non-commercial digital uses and asks for written approval for commercial uses.
Not stated here
The detailed badge rules (sizing, color, treatment) are in a separate downloadable guidelines PDF that was not supplied with this page, so its requirements are not covered here.
Content & IP Rights · Procedure
Using the badge offline needs Roblox’s prior written approval
Before using the “Now on Roblox” badge in any offline promotion, such as billboards, signs, TV or print, you need Roblox’s prior approval. The page asks for written approval and points to an online request form for submitting the assets.
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However, we require prior approval to use the badge in any offline promotions (i.e., billboards, signs, TV, print).
Seek Roblox-written approval for offline marketing uses of the badge, or commercial uses by submitting assets through this
Qualifications & exceptions
Applies to offline marketing uses; the same form is used to request approval for commercial uses.
Not stated here
How long approval takes and what criteria Roblox applies are not stated.
Content & IP Rights · Permission or license
You can say “Now on Roblox” in plain text about your experience
To tell people you made an experience on Roblox, the page recommends saying “Now on Roblox” in simple text that discusses your experience. This is listed as a Do, separate from the badge graphic.
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Communicate that you made an experience on Roblox by saying “Now on Roblox” in simple text discussing your experience.
Qualifications & exceptions
Simple text discussing your experience; the Don’ts still bar implying an official partnership or endorsement.
Content & IP Rights · Restriction or exception
The Roblox logo and Roblox Tilt may not be used, except inside the official badge
Apart from the official “Now on Roblox” badge, Roblox does not allow general use of its logo or the Roblox Tilt in any creative materials or copy. Logo use is limited to select partners and the Roblox Stars Influencer Program, and Roblox does not grant unsolicited requests to use its logos.
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Besides our official badge, we do not permit the general use of our logo in any creative or copy.
The Roblox Logo and Roblox Tilt are not permitted for general use on any creative materials or copy (unless it’s part of the Official Badge).
Logo use is strictly limited to select partners and the
We do not grant unsolicited requests to use our logos.
Use the Roblox logo; only the “Now on Roblox” badge can be used.
Qualifications & exceptions
The logo may appear only as part of the Official Badge for general users.
Not stated here
How someone becomes a select partner is not stated; the Roblox Stars Influencer Program page is linked but not supplied.
Content & IP Rights · Restriction or exception
Experience titles may not use “Roblox”, “Blox” or similar names, except older titles
The name “Roblox” and any similar name, including “Blox”, may not be used in the title of an Experience created on or after June 22, 2022. Roblox decides what counts as similar; the page gives “Roblox World” and “Bloxtun Express” as examples of prohibited titles. Titles that were already published on the platform before June 22, 2022 are not affected.
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The name “Roblox” and any name similar to Roblox including “Blox” (and Roblox will determine what is similar) are not permitted in titles of any Experience created on or after June 22, 2022
titles of Experiences containing Roblox or a name similar to Roblox that were published on the platform before such date are not affected by this prohibition
For example, titles such as “Roblox World” or “Bloxtun Express” would be prohibited.
Do not use “Roblox,” “Blox,” or any name similar to Roblox as the name of your Experience - with the exception of Experiences published prior to June 22, 2022.
Qualifications & exceptions
Roblox alone determines what name is similar.
The rule names experiences created on or after June 22, 2022; the exception refers to experiences published before that date.
Not stated here
The page does not say what happens to an experience created before June 22, 2022 but published later, since the rule and its exception use different words (created, published).
Content & IP Rights · Restriction or exception
Merchandise and commercial content need a Roblox licensing agreement
Without a Roblox licensing agreement, you may not use the Roblox name (or a similar name), the badge, the logo or other Roblox trademarks, including the Classic Roblox Avatars (R6 and R15), on physical products or commercial content, or tie them to developing, distributing or selling products or services. The listed examples include physical products, packaging, retail displays, services, NFTs, film, TV, books, stage shows and amusement parks, and the list is not exhaustive. Roblox does not grant unsolicited requests for commercial use.
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is not permitted on physical products or commercial content and may not be tied to the development, distribution or sale of any products or services
(including, but not limited to, physical products, packaging, retail displays, services, NFTs, film, TV, books, stage shows or amusement parks) without a Roblox licensing agreement.
The use of the Roblox name (and any name similar to Roblox), badge, logo, and other trademarks including “Classic Roblox Avatars” (R6 and R15 Avatars as defined in our Terms of Use)
without authorization and a licensing agreement from Roblox. Please note that we do not grant unsolicited requests for commercial use.
Qualifications & exceptions
The Don’ts list asks for both authorization and a licensing agreement.
Books appear in the commercial list, while the education section separately allows some coding books to use the Roblox name in the title.
Not stated here
“Classic Roblox Avatars” are defined in the Roblox Terms of Use, which is not supplied.
How to obtain a licensing agreement is not stated, beyond that unsolicited requests are not granted.
Content & IP Rights · Permission or license
Approved education and research publications by non-profit institutions may use the Roblox name
As an exception for educational use, Roblox allows its name and trademark to be used in approved “education and research” publications, specifically for schools, colleges, universities and libraries engaged in non-profit instruction and research. The publication must be approved, book covers are submitted for approval through Roblox’s request form, and the page asks readers to review the Terms of Use.
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Exceptions are made for educational use: (please submit book covers for approval
We will allow the use of the Roblox name and trademark for approved “education and research” publications specifically for schools, colleges, universities, and libraries engaged in non-profit instruction and research for education.
Qualifications & exceptions
Only approved publications, and only for the listed non-profit educational institutions.
Not stated here
The approval criteria are not stated; the linked Terms of Use is not supplied.
Cross-references
narrows (model-proposed): Merchandise and commercial content need a Roblox licensing agreement — exception_to: Directly after the list of prohibited marks, the page makes exceptions for educational use, allowing approved non-profit education and research publications to use the Roblox name and trademark.
Content & IP Rights · Permission or license
Books on coding for Roblox may use the name, not as the first word, and must be labeled UNOFFICIAL
A book about how to code or program on Roblox may not use the Roblox logo. It may use the Roblox name in its title, as long as Roblox is not the first word and the cover is labeled UNOFFICIAL. This sits under the educational-use exception, which asks for book covers to be submitted for approval.
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Books about how to code or program on Roblox are not allowed to use the Roblox logo but may use Roblox name in the title as long as it is not the first word and the cover is labeled UNOFFICIAL.
Do mention Roblox as outlined above when creating an educational book on how to code or create experiences on Roblox.
Qualifications & exceptions
No Roblox logo.
Name not the first word of the title; cover labeled UNOFFICIAL.
Book covers are submitted for approval under the educational-use exception.
Not stated here
The page does not say whether a commercially sold coding book also needs a licensing agreement, though books appear in the commercial-use list.
Cross-references
contrast (model-proposed): Merchandise and commercial content need a Roblox licensing agreement — contrast: The coding-books rule lets such books use the Roblox name in the title on conditions, while the commercial-use rule lists books among uses that need a licensing agreement. The page does not say how the two apply to a coding book sold commercially.
Content & IP Rights · Procedure
Press releases that mention Roblox should be submitted for approval
If a press release mentions the Roblox name, the page asks you to seek Roblox’s approval by submitting it through the request form.
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Do seek approvals for press releases that mention our name by submitting via this
Not stated here
What Roblox does with a press release that was not submitted is not stated.
Content & IP Rights · Restriction or exception
Do not imply an official Roblox partnership or endorsement
The Don’ts list says not to imply that you have an official partnership with Roblox or that Roblox endorses you.