Tailored advertising involves using information about a user to personalize ads to be more relevant, also known as interest-based or targeted advertising. Some states may define this as 'sharing or selling' for cross-context behavioral advertising.
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This is when we use information about you to personalize ads to be more relevant. This is also known as interest based advertising, targeted advertising, or what some states may define as, ‘sharing or selling’ for purposes of cross-context behavioural advertising.
purpose: advertising · purpose: personalization
Use & Processing · Company practice
Advertising after opting out of tailored ads
If a user opts out of tailored advertising, they will still receive less relevant advertising, including on free and paid service options. This advertising will be based on their registration information and real-time usage of Spotify, such as what they are currently listening to.
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If you are ‘opted out’ of tailored advertising, you will receive less relevant advertising, including on our free Service Option, as well as our paid Service Option, as applicable (for example, advertising in podcasts). This type of advertising is based on your registration information and information about your real-time usage of Spotify, such as what you are currently listening to on our services.
Qualifications & exceptions
including on our free Service Option, as well as our paid Service Option, as applicable (for example, advertising in podcasts)
data: content · purpose: advertising
Use & Processing · Company practice
General Location Data Use
Spotify uses general location data to meet geographic requirements for content agreements and to deliver relevant content, advertising, and recommendations.
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meet geographic requirements in our agreements with the owners of content on the Spotify Service
deliver content, advertising and recommendations that are relevant to you
Spotify uses precise location data, when available and explicitly permitted by the user, to improve personalized recommendations for concerts and events, and to identify trending content in specific locations.
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To improve our personalized recommendations and to improve the Spotify experience for all users, based on precise location data (where available and explicitly permitted by you).
For example, we can provide better personalized concert and event recommendations or let you know what is trending at your specific location. What we learn from your streaming at one location, could be used to suggest similar content to other users close to that location.
Precise Location Data
Qualifications & exceptions
where available and explicitly permitted by you
data: location · purpose: personalization
Use & Processing · Company practice
Data used for service development and AI
Spotify uses User Data, Usage Data, Voice Data, Survey and Research Data, and Customer Service Data to evaluate and develop new features, technologies, and improvements to the Spotify Service, including training algorithmic and machine learning models for personalized recommendations, analyzing user reactions to features, building AI features like AI DJ and AI playlist, and enforcing user guidelines.
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To evaluate and develop new features, technologies, and improvements to the Spotify Service. This includes development and training of algorithmic and machine learning models, which help us to keep our service safe and enhance our users’ experience.
to help us develop and improve our personalized recommendations
to help analyze how our users react to a particular new feature and see whether we should make any changes
so we can build AI features such as AI DJ and AI playlist
to help us enforce our [User Guidelines], [Platform Rules] and [Spotify for Creators Community Guidelines].
Spotify uses User Data, Usage Data, and Survey and Research Data for marketing and advertising purposes, including tailoring advertising to user interests and sending email marketing.
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For marketing or advertising purposes.
when we use your personal data to tailor advertising to your interests
Spotify uses aggregated user data, such as the number of new sign-ups in a country, for business planning, reporting, and forecasting to inform decisions like launching products in new locations.
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To conduct business planning, reporting, and forecasting.
For example, when we look at aggregated user data like the number of new sign ups in a country in order to plan new locations to launch our products and features in.