Health information from connected apps is not sold, used for ads or disclosed without consent
For health information Strava collects from connected devices and apps (such as heart rate), Strava commits that it will not sell it or use it for advertising or other similar purposes, does not disclose it to third parties without your prior consent, and will only use it for the specific purposes described in the Policy.
Supporting quotations
If we collect health information from these integrations (such as heart rate), we will not sell or use it for advertising or other similar purposes; we do not disclose it to third parties without your prior consent; and we will only use it for the specific purposes described in this Policy.
Qualifications & exceptions
The commitment is written for health information collected from connected devices and apps, not for every kind of data in the Policy.
“Other similar purposes” and “third parties” are not defined in this passage.
Not stated here
How this commitment fits with the sections on sharing with service providers and partners is not spelled out in this passage.
Cross-references
contrast (model-proposed): Information may be shared with service providers who only receive what they need — contrast: The health-information commitment says health information from connected apps is not disclosed to third parties without prior consent, while the service provider section allows sharing “your information” with third parties to support, improve, promote and secure the Services, process payments or fulfill orders. The Policy does not say whether service providers are covered by the commitment, so the two pull in different directions on this point.
Use & Processing · Company practice
Account, profile and location information are used to run your account and set country pricing
Strava processes information such as your Account Information and Profile Information to create and update your account, and processes information to manage your subscription. For the subscription it uses your Location Information to determine your country pricing.
Supporting quotations
We process information, such as your Account Information and Profile Information, to create and update your account.
We process information to manage your subscription, including using your Location Information to determine your country pricing.
Use & Processing · Company practice
Activity Data is used to analyze performance and match your GPS to segments and leaderboards
Strava processes your Activity Data and other information to help you record and analyze performance, for example by comparing your past efforts or helping you set training goals. It may also match your GPS data to specific segments or routes, to compare your efforts against those of other users and to establish leaderboards.
Supporting quotations
“Activity Data” is information about the activities you record or upload to Strava, such as equipment usage, date, time, distance, speed, pace, perceived exertion, power, cadence, and geolocation information.
We process your Activity Data and other information to help you record and analyze your performance. For example, we may compare your past efforts or help you set goals for training. We may also match your GPS to specific segments or routes to analyze your efforts against those of other users and to establish leaderboards.
Qualifications & exceptions
“Activity Data” is the defined term for activities you record or upload, and it can include geolocation information.
Not stated here
The passage does not say how leaderboards are shown to others; visibility is covered by the section on information visible to others.
Use & Processing · Company practice
Location is used for GPS tracking and map features, and live location may be shared if you choose
Strava uses your Location Information to enable GPS-based activity tracking and certain map features, such as visualizing routes, matching your location to popular segments or routes, and suggesting workouts. It also uses live location data, which you may choose to share with other users, for example through Strava Beacon.
Supporting quotations
We use your Location Information to enable GPS-based activity tracking and certain map-related features, such as visualizing your routes, matching your location to popular segments or routes, and suggesting workouts. We also use your live location data, which you may choose to share with other users, such as when using Strava Beacon.
Qualifications & exceptions
Sharing live location with other users is described as your choice.
Not stated here
The linked Beacon support article was not supplied, so how Beacon sharing works is not described.
Use & Processing · Company practice
Information is used to personalize suggestions and to connect you with other users
Strava uses information to personalize your experience, for example by suggesting segments, routes, challenges, clubs, users to follow or new features. It also uses information to facilitate interactions with other users, such as competing on segments, joining clubs, challenges or events, finding, following or messaging users, and using features like group activities or Flyby.
Supporting quotations
We use information to personalize your experience. For example, we may suggest segments, routes, challenges, clubs on Strava, users to follow, or new features.
We facilitate interactions with other users, such as to compete on segments; participate in clubs, challenges, or events; find, follow, or message other users; and use additional features to interact with each other, such as group activities or Flyby.
Qualifications & exceptions
The purposes are given as examples (“for example”, “such as”).
Not stated here
The linked Flyby privacy-controls article was not supplied, so what Flyby shares and how to control it is not described.
Use & Processing · Company practice
Strava uses machine learning and AI, including health and location information depending on your controls
Strava uses and develops machine learning and artificial intelligence (including large language models) to provide “AI Features” meant to enhance your training and improve the Services. Examples include protecting the integrity and security of the Services (such as detecting anomalies on leaderboards), generating route recommendations and giving personalized training guidance. Depending on your privacy controls and sharing permissions, Strava may also use personal information such as health and Location Information for AI Features, for example to give you training analysis and recommendations.
Supporting quotations
We use and develop machine learning (“ML”) and artificial intelligence (including large language models) (“AI”) to provide features designed to enhance your training and improve the Services (“AI Features”).
AI Features include, for example, protecting the integrity and security of our Services (such as detecting anomalies on leaderboards), generating route recommendations, or providing personalized training guidance.
Depending on your privacy controls and sharing permissions, we also may use personal information such as health and Location Information for AI Features, for example, to provide you with training analysis and recommendations.
Qualifications & exceptions
Use of health and Location Information for AI Features depends on your privacy controls and sharing permissions.
Examples are illustrative, not a complete list of AI Features.
Not stated here
Which specific privacy controls or sharing permissions govern AI Features is not spelled out in this passage.
Use & Processing · Company practice
Information is used to train, test and improve AI models, using de-identified data where possible
Strava uses information to improve the quality, reliability and accuracy of its AI Features by creating, developing, training, testing, improving and maintaining AI and ML models, which can be run by Strava or by its service providers. It says it uses aggregated, de-identified information for AI Features where possible for their purpose. The passage points to a separate choice about contributing to Strava’s development of AI Features.
Supporting quotations
We use information to enhance the quality, reliability, and/or accuracy of our AI Features by creating, developing, training, testing, improving, and maintaining AI and ML models run by Strava or our service providers. We use aggregated, de-identified information for AI Features where possible for their purpose.
Qualifications & exceptions
De-identified or aggregated information is used “where possible for their purpose”, so it is not promised in every case.
Models may be run by Strava or by its service providers.
Not stated here
Which categories of information are used for AI model development, and what the linked choice to contribute covers, are not stated in this passage; the linked page was not supplied.
Use & Processing · Company practice
Information is used to create personal heatmaps and training visualizations
Strava uses information to visualize your activities, for example by creating personal heatmaps or visualizations from your training log or performance metrics.
Supporting quotations
We use information to visualize your activities, such as creating personal heatmaps or visualizations from your training log or performance metrics.
Not stated here
The linked Personal Heatmaps article was not supplied, so who can see personal heatmaps is not described.
Use & Processing · Company practice
Strava may contact you about Terms changes, violation investigations and support
Strava says it may contact you about material changes to its Terms, when it is investigating alleged violations of its Terms, or with customer support messages.
Supporting quotations
We may contact you about material changes to our Terms, when investigating alleged violations of our Terms, or with customer support messages.
Use & Processing · Company practice
Support requests may involve Strava accessing your account
Strava uses information to provide support in response to your requests and comments. Depending on your request, this may require Strava to access your account, for example to troubleshoot or replicate a reported issue.
Supporting quotations
We use information to provide support in response to your requests and comments. Depending on your request, this may require us to access your account (for example, to troubleshoot or replicate a reported issue).
Qualifications & exceptions
Account access happens depending on your request.
Use & Processing · Company practice
Information is used for analytics, research and improving the Services
Strava uses information to measure traffic and usage trends, understand how visitors interact with content and make improvements, which may involve cookies and other tracking technologies. It also uses information to conduct research and to analyze, develop, troubleshoot, increase functionality and otherwise improve the Services.
Supporting quotations
We use information to measure traffic and usage trends, understand how visitors interact with content, and make improvements. This may include the use of cookies and other tracking technologies, as described in the Cookies and Similar Tracking Technologies section.
We use information to conduct research, and to analyze, develop, troubleshoot, increase functionality, and otherwise improve the Services.
Use & Processing · Company practice
Information is used to show sponsored content and to send marketing and promotions
Strava uses information to display challenges, segments and other content sponsored by third parties such as brands or event partners. It also uses information to send you content about its Services and to suggest or offer promotions, trial offers, features or activities.
Supporting quotations
We use information to display challenges, segments, and other content sponsored by third parties like brands or event partners.
We use information to send you content about our Services and suggest or offer you promotions, trial offers, features, or activities.
Not stated here
This passage does not list the channels used for marketing messages or how to unsubscribe.
Use & Processing · Company practice
Strava advertises through third parties and may use cookies and trackers for targeted ads
Strava advertises its Services through third parties and may use cookies and other tracking technologies to support targeted advertising and serve relevant ads. The cookies section lists serving relevant ads and understanding how you interact with ads among the purposes of cookies, pixels, SDKs, Google Analytics and similar technologies.
Supporting quotations
We advertise our Services through third parties, and may use cookies and other tracking technologies to support targeted advertising and serve relevant ads (see Cookies and Similar Tracking Technologies).
We collect, use, and disclose information through the use of cookies, tracking pixels, SDKs, Google Analytics, and other third-party tracking technologies for security and authentication, to understand and improve your experience, perform analytics, inform and serve relevant ads, understand how you interact with ads, and allow you to navigate and use our Services.
Qualifications & exceptions
Opt-out choices for sharing for targeted advertising are described in later sections of the Policy.
Use & Processing · Company practice
Your age is used to confirm eligibility and tailor the experience for younger users
To enhance safety and privacy for younger users, Strava uses your age to help confirm that an athlete is old enough to use Strava and to help provide an age-appropriate experience, including for its messaging feature.
Supporting quotations
To enhance safety and privacy for our younger users, we use your age to help confirm that an athlete is old enough to use Strava, and to help provide an age-appropriate experience, including with our messaging feature.
Use & Processing · Permission or license
Information may be processed for research on public safety, health or wellbeing
Strava may process information for research aimed at improving public safety, health or wellbeing.
Supporting quotations
We may process information for research aimed at improving public safety, health, or wellbeing.
Not stated here
The passage does not say which information is used for this research, who carries it out, or whether it is shared outside Strava.
Use & Processing · Company commitment
AI and automated decision-making are used, but not for legal or similarly significant decisions
Strava says it sometimes uses AI Features and automated decision-making to analyze your personal information, as described in the Policy, but does not use these technologies for decisions that have legal or similarly significant effects on you.
Supporting quotations
We sometimes use AI Features and automated decision-making to analyze your personal information, as described above. But we do not use these technologies for decisions that have legal or similarly significant effects on you.
Qualifications & exceptions
The commitment concerns decisions with legal or similarly significant effects; other automated uses described in the Policy continue.
Strava limits how it uses and discloses sensitive personal information, with consent and legal-permission wording
Strava says it does not use or disclose sensitive personal information for purposes other than with your consent to provide the Services, or as otherwise permitted by law. The Policy elsewhere says you may have the right to withdraw consent where Strava relies on it.
Supporting quotations
We do not use or disclose sensitive personal information for purposes other than with your consent to provide the Services, or as otherwise permitted by law.
To the extent we rely on your consent to engage in certain processing, you may have the right to withdraw that consent at any time.
Qualifications & exceptions
The sentence can be read as limiting use to providing the Services with your consent, or as consent, providing the Services and legal permission as separate allowed purposes; the source wording is kept here.
Appears in the notice for residents of certain US states.
Not stated here
The Policy does not define “sensitive personal information” in the supplied text, so which data it covers is not stated here.