This Cookie Policy, effective January 1, 2026, explains how and why Strava uses cookies and similar technologies on its website Strava.com and on any webpage, mobile app or other service that links to the policy. Capitalized words the policy does not define take the meanings given in Strava's Terms, which are a separate document.
Supporting quotations
Effective Date: January 1, 2026
explains how and why Strava (also “we,” “us,” or “our”) uses cookies and other similar technologies (“cookies”) on our website Strava.com and on any webpage, mobile app, or other service linking to this Policy.
Capitalized terms not defined in this Policy have the meanings given to them in our Terms.
Qualifications & exceptions
Covers only webpages, apps or services that link to this Policy, plus Strava.com.
Not stated here
The Terms that supply the meaning of capitalized words such as "Services" are not part of this document.
The source does not list which pages, apps or services link to this Policy.
Data Access & Collection · Company practice
What the policy calls a cookie
A cookie is a small data file that may be stored on the device used to reach Strava's Services and contains information about the browser and online activity. Strava says it uses both session cookies, which are temporary and removed when the browser closes, and persistent cookies, which stay until they expire or are deleted manually. It also uses similar technologies such as tags, pixels and local storage, and the policy treats all of these as "cookies".
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A cookie is a small data file that may be stored on the device you use to access the Services, which contains information about your browser and online activity.
We use session cookies and persistent cookies. Session cookies are temporary and usually last for the duration of a single session. They are deleted or removed when you close your browser. Persistent cookies are stored on your device until they expire on a set date, or until deleted manually.
We also use similar technologies, such as tags, pixels, and local storage. We include these technologies when we refer to “cookies” in this Policy.
Qualifications & exceptions
Session cookies "usually" last for a single session.
Persistent cookies stay until their set expiry date or manual deletion.
Not stated here
Actual cookie names, lifetimes and contents are not listed in this document.
Sharing & Disclosure · Company practice
Strava and outside parties both place cookies
Some cookies on a visitor's device are first-party cookies that Strava places directly. Others are third-party cookies that outside parties, with Google given as an example, place on the device through Strava's Services.
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Some of the cookies placed on your device through our Services are first-party cookies, meaning we place them directly. Others are third-party cookies, meaning third parties (like Google) place them on your device through our Services.
Qualifications & exceptions
Google is given only as an example of a third party.
Not stated here
The source text does not name the other third parties or say what they collect or how they use it; the referenced Cookie Table is not part of this document.
Legal Rights & Agreement Rules · Context
Strava Privacy Policy covers data collected through cookies
Unless this Cookie Policy says otherwise, Strava's separate Privacy Policy applies to the data Strava collects through cookies.
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Unless otherwise stated in this Policy, our Strava Privacy Policy applies to the data we collect via cookies.
Qualifications & exceptions
Applies to data Strava collects via cookies; this Cookie Policy prevails where it states otherwise.
Not stated here
The Privacy Policy is a separate linked document and is not supplied here, so its handling of cookie data (retention, sharing, rights) is not described by these cards.
Use & Processing · Company practice
Why Strava uses cookies
Strava says it uses cookies to let its Services operate, to improve their functionality and efficiency, to analyze how to improve them, to tailor the content and information shown to the user, to provide targeted advertisements, and for other legitimate purposes described in the policy.
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We use cookies to allow our Services to operate, to increase the functionality and efficiency of our Services, to analyze how to improve our Services, to tailor the content and information that we display to you, to provide you with targeted advertisements, and to fulfill other legitimate purposes as described below.
We use four main categories of cookies:
Qualifications & exceptions
The four categories are essential, functional, performance and targeting.
Not stated here
"Other legitimate purposes" beyond those described below are not specified.
Security & Safeguards · Restriction or exception
Essential cookies cannot be declined
Essential (strictly necessary) cookies are needed for the Services to function and for Strava to provide them. Strava gives examples: authenticating users, blocking malicious use of login credentials, shielding unauthorized access to user data, and keeping the user logged in based on their preferences. The policy says users cannot decline these cookies.
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Essential cookies, also referred to as strictly necessary cookies, are necessary for our Services to function and for Strava to provide the Services to you. For example, we use essential cookies to authenticate users, block malicious use of login credentials, shield unauthorized access to user data, and keep you logged in based on your preferences. You cannot decline these cookies.
Qualifications & exceptions
The listed uses are introduced as examples ("For example"), not an exhaustive list.
Not stated here
Which specific cookies Strava treats as essential is not stated here.
Cross-references
narrows (model-proposed): Users can manage and revoke consent for non-essential cookies — exception_to: The general choice to manage preferences and revoke consent applies to cookies not categorized as essential; essential cookies are the stated exception because users cannot decline them.
Use & Processing · Company practice
Functional cookies improve navigation and personalization
Functional cookies enhance how the Services work. Strava gives examples: smoother navigation, remembering the user's preferences, and a more personalized experience.
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Functional cookies are used to enhance how our Services work. For example, they enable smoother navigation, remember your preferences, and support a more personalized user experience.
Qualifications & exceptions
The listed uses are examples.
Not stated here
The source does not say what information these cookies store about preferences.
Use & Processing · Company practice
Performance cookies measure how the Services are used
Performance cookies are used to measure and understand how the Services operate, how they are used and how they can be optimized. Strava says it may count website visits and traffic sources, see which webpages are most popular, and analyze how visitors move around its website.
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Performance cookies are used for measuring and understanding how our Services operate, how they are used, and how they can be optimized. For example, we may count website visits and traffic sources, see which webpages are the most popular, or analyze how visitors move around our website so that we can measure and improve the performance of our website.
Qualifications & exceptions
The measurement activities are given as examples ("we may").
Not stated here
The source does not say whether outside analytics providers receive this data.
Sharing & Disclosure · Company practice
Targeting cookies serve ads and data may be shared
Targeting cookies provide relevant ads by remembering the user's activity on the websites they visit. They may be used to advertise Strava on third-party websites, for targeted advertising or other personalized content, for ad measurement, and to analyze website traffic and trends. Strava says it may share the user's information with third parties for these purposes.
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Targeting cookies are used to provide relevant ads by remembering your activity on the websites you visit. These cookies may be used to advertise Strava on third-party websites, for targeted advertising or other personalized content, for ad measurement, and to analyze website traffic and trends. We may share your information with third parties for these purposes.
Qualifications & exceptions
Stated as "may be used" and "may share", not as a certainty or a complete list of uses.
Non-essential cookies, so the preference controls described under Managing Cookies apply.
Not stated here
The source does not say which information is shared, which third parties receive it, or whether the sharing is a sale.
Unresolved · Context
Full list of cookies is in a separate Cookie Table
Strava says the full list of cookies it uses is in its Cookie Table. The table is a separate item that is not part of this document's text, so the specific cookies, their providers and their lifetimes are not described here.
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For the full list of cookies we use, please see our Cookie Table.
Qualifications & exceptions
Referenced document, not supplied.
Not stated here
The Cookie Table contents are not supplied, so named cookies, third-party providers and durations are unknown.
Data Access & Collection · User right or choice
Users can manage and revoke consent for non-essential cookies
A user can manage cookie preferences at any time, including disabling or revoking consent for cookies that are not categorized as essential, by changing their cookie preferences. Essential cookies stay outside this choice because the policy says they cannot be declined.
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You can manage your cookie preferences at any time, including to disable or revoke consent for cookies not categorized as essential, by changing your cookie preferences.
Qualifications & exceptions
Applies to cookies not categorized as essential.
Not stated here
The source text does not say where or how the cookie preferences control is reached.
Cross-references
qualifies (model-proposed): Targeting cookies serve ads and data may be shared — qualifies: Targeting cookies are not essential, so the user's ability to disable them or revoke consent limits how far the targeting and sharing described applies to that user.
Data Access & Collection · User right or choice
Mobile device settings and advertising industry opt-out tools
The user's mobile device may have privacy settings that limit the use of advertising identifiers to personalize ads based on interests. Online tools such as the Digital Advertising Alliance's Browser Check may let the user choose how cookies are used across the web based on device and browser. These are controls outside Strava that the policy points to; what each does depends on the device or tool.
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Your mobile device may have privacy settings that allow you to limit the use of advertising identifiers to personalize ads based on your interests.
Stated as what a device or tool "may" allow, not as a Strava commitment.
Not stated here
The source does not say whether Strava honors these device or tool settings.
Data Access & Collection · User right or choice
Extra opt-out routes for residents of the EEA, UK and Switzerland
Residents of the EEA, UK and Switzerland may opt out of online behavioral advertising served by the European Interactive Digital Advertising Alliance's participating member organizations through youronlinechoices.eu or through mobile device settings where available, and through the DAA's AppChoices mobile app opt-out.
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Residents of the EEA, UK and Switzerland may opt-out of online behavioral advertising served by the European Interactive Digital Advertising Alliance’s participating member organizations by visiting https://www.youronlinechoices.eu/ or through your mobile device settings, where available, and the DAA’s AppChoices mobile application opt-out offering here:
Qualifications & exceptions
Stated for residents of the EEA, UK and Switzerland; the source does not say whether the same routes are offered elsewhere.
Not stated here
The source covers only advertising served by participating member organizations; it does not say these routes stop Strava's own cookies.
Data Access & Collection · User right or choice
Browser settings control cookies but may limit Strava features
Most browsers let a user adjust cookie settings, though controls differ by browser. Generally a browser offers the choice to accept, refuse or delete all cookies, third-party cookies, or those from specific websites. Strava warns that restricting its ability to set cookies may limit the full functionality of Strava and could make some services and features unavailable.
Supporting quotations
Most browsers allow you to adjust your cookie settings. Different browsers make different controls available to you, so check your browser settings for more information. Generally, your browser will offer you the choice to accept, refuse or delete all cookies, or third-party cookies on a website, or those from specific websites.
However, if you restrict our capability to set cookies, you may limit the full functionality of Strava, which could make some of our services and features unavailable to you.
Qualifications & exceptions
Available controls vary by browser ("Generally").
Not stated here
The source does not say which Strava services or features would become unavailable.
Legal Rights & Agreement Rules · Procedure
Policy changes are posted on the website; contact address
If Strava changes this policy, it says it will post the revised policy and its effective date on its website. Questions can be sent to the listed DPO email address.
Supporting quotations
If we make changes to this Policy, we will post the revised policy and its effective date on our website. If you have questions about this Policy, you may reach us at DPO@strava.com.
Qualifications & exceptions
The stated method of notice is posting on the website.
Not stated here
The source does not say whether users are separately notified or given time before changes take effect.