Inference & Profiling · Company practice
Strava personalizes your Services using data about you, your use and similar users
Strava says personalization is a core part of the Services and that it will personalize your Services to give you a unique experience. It does this using data relating to you, your use of the Services and information about users similar to you. Examples of information it may use are your sport type, location, who you follow and who follows you, your clubs, and your engagement with Content and other users, among other data. It may use that information to decide, for example, what to show in your feed, which routes and challenges to recommend and who to follow.
Supporting quotations
Personalization is a core part of our Services. We will personalize your Services to provide you with a unique user experience. We do this based on data relating to you, your use of the Services, and information about users similar to you.
For example, we may use information like your sport type, your location, who you follow, who follows you, your clubs, your engagement with Content and other users, and other data. We may use this information to decide, for example, what to show in your feed, which routes and challenges to recommend, and who to follow.
Qualifications & exceptions
- The listed data and uses are examples ("for example", "and other data"), not an exhaustive list.
Not stated here
- Whether personalization can be switched off beyond the feed-order setting is not stated in this paragraph.