Policies apply to all ads on the Telegram Ad Platform
These Ad Policies and Guidelines apply to every ad displayed on the Telegram Ad Platform and describe what ad content is allowed on Telegram.
Supporting quotations
These Ad Policies and Guidelines apply to all ads displayed on the Telegram Ad Platform and describe what ad content is allowed on Telegram.
Not stated here
The page shows no effective date or last-updated date.
The page does not say whether other Telegram advertising or promotion products fall outside this scope.
Legal Rights & Agreement Rules · Restriction or exception
Advertisers are responsible for their ads and four documents
Advertisers are responsible for their ads and for complying with four documents: these Ad Policies and Guidelines, the Telegram Ad Platform Terms of Service, the Telegram Terms of Service and the Telegram Privacy Policy.
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Advertisers are responsible for their ads and for complying with:
these Ad Policies and Guidelines
Telegram Ad Platform Terms of Service
Telegram Terms of Service
Telegram Privacy Policy
Qualifications & exceptions
The responsibility sits with the advertiser, not with Telegram.
Not stated here
The text of the Ad Platform Terms of Service, the Telegram Terms of Service and the Privacy Policy is not part of this page and is not analyzed here.
This page does not say which document prevails if they conflict.
Content & IP Rights · Restriction or exception
Each ad is a text plus a link button, 160 characters at most
Every ad has two parts: an ad text and a button that opens a link to the advertised product. The ad text may be at most 160 characters, spaces included.
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Each ad consists of an ad text and a button that opens a link to the advertised product. The maximum length of the ad text is 160 characters including spaces.
Qualifications & exceptions
The 160-character limit counts spaces.
Content & IP Rights · Restriction or exception
Ad text must be clear, correctly written and free of profanity
Ad text must meet standard requirements of style, clarity, spelling and punctuation, and numbers, marks and symbols must be used properly. Not allowed: profanity or vulgarity (including slur acronyms, spelling variations in any language, and masked vulgarity), and text whose meaning is unrecognizable or unclear, such as overbroad or vague descriptions or repeated words and phrases.
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Standard requirements of style, clarity, spelling and punctuation apply to all ads. Numbers, marks and symbols must be used properly. The following is not allowed:
Profanity or vulgarity, *including slur acronyms and spelling variations, in any language, and masked vulgarity (e.g., f—k)
Unrecognizable or unclear meaning, such as overbroad or vague descriptions, repetition of words and phrases
Qualifications & exceptions
These requirements apply to all ads.
Not stated here
The page does not define what counts as unclear, vague or overbroad.
The page does not say whether its closing statement that all examples are non-exhaustive extends to this list.
Content & IP Rights · Restriction or exception
Gimmicky capitals, symbols, emoji and list formatting are not allowed
Ad text may not use excessive or gimmicky capitalization, highlighting, spacing or symbols, including Unicode art, ASCII art and box-drawing. It may not use intrusive, excessive or gimmicky emoji and other emoticons. It may also not contain line breaks, bullet points or numbered lists.
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Excessive or gimmicky use of CaPiTaLiZaTiOn, highlighting, s p a c i n g and s,y,m,b,o,l,s, including Unicode art, ASCII art and box-drawing
Intrusive, excessive or gimmicky use of emoji and other emoticons
Line breaks, bullet points, numbering lists
Qualifications & exceptions
For capitalization, symbols and emoji the ban is worded as "excessive", "gimmicky" or "intrusive"; for line breaks, bullet points and numbered lists the page states no such qualifier.
Not stated here
The page does not say when use of capitals, symbols or emoji becomes excessive, gimmicky or intrusive.
Content & IP Rights · Permission or license
One extra link is allowed in the ad text and must lead to the same destination
Besides the main ad link entered in the URL field, an ad may contain one optional link inside the ad text, written as @link, t.me/link or t.me/link/123. The main link and the in-text link must lead to the same destination. If the destination is a Telegram bot, the links may include start parameters for the bot.
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In addition to the main ad link submitted in the ‘URL’ field, ads may also include one optional link in the ad text itself, using the format the format @link, t.me/link, or t.me/link/123. The ad link and the link in the ad text must both lead to the same destination. If the destination is a Telegram bot, links may include
Qualifications & exceptions
Only one in-text link is allowed.
Both links must lead to the same destination.
Start parameters are mentioned only for bot destinations.
Content & IP Rights · Restriction or exception
Multiple in-text links, URL shorteners and IP-address links are not allowed
Links must be used properly. It is not allowed to use more than one link in the ad text, or to use unacceptable link formats such as URL shorteners or an IP address in place of the link, even when the link ultimately reaches a valid destination.
Supporting quotations
Links must be used properly. Particularly, the following is not allowed:
Using more than one link in the ad text
Using any unacceptable link formats, such as URL shorteners or an IP-address in the place of the link, even if it ultimately leads to a valid destination
Qualifications & exceptions
The ban on shorteners and IP addresses applies even if the link ends at a valid destination.
The page introduces the list with "Particularly", so the examples are not stated to be complete.
Ad destinations must have original content and a proper user experience
Section 4 sets out requirements for destinations and targeting so that ads stay beneficial for Telegram users and advertisers. Ad destinations must have original content and provide a proper user experience.
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To maintain all ads as beneficial for both Telegram users and advertisers, these Ad Policies and Guidelines set out requirements for proper destinations and targeting. Ad destinations must have original content and provide a proper user experience.
Qualifications & exceptions
The detailed destination rules follow in the numbered subsections.
Not stated here
The page does not define "original content" or "proper user experience" beyond the subsections that follow.
Content & IP Rights · Restriction or exception
Promoted channels, bots and accounts need a profile image and a complete description
A promoted channel, bot or account must have both a profile image and complete text in its "about" or "description" section.
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Promoted channels, bots, and accounts must have both a profile image and a complete text in their ‘about’ or ‘description’ section.
Qualifications & exceptions
Both a profile image and complete text are required.
Not stated here
The page does not say what makes the "about" or "description" text complete.
Content & IP Rights · Restriction or exception
Destination bots must be useful and respond properly on mobile and desktop
Ad destinations must be functional, technically complete and active. Bots must respond to commands properly, on both mobile and desktop devices. Bots must be beneficial to the user and are expected to offer a user experience and interfaces consistent with the capabilities and quality of the Bot Platform.
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Ad destinations must be functional, technically complete, and active. Bots must respond to commands properly.
Bots must be beneficial to the user and are expected to provide a user experience and interfaces that are consistent with the capabilities and quality of the
Destination bots must respond to commands properly on both mobile and desktop devices.
Qualifications & exceptions
Bots must respond properly on both mobile and desktop devices.
The Bot Platform quality standard is worded as an expectation ("are expected to").
Not stated here
The Bot Platform documentation linked on the page is not part of this document.
Content & IP Rights · Restriction or exception
Inactive, expired or inaccessible websites are not allowed
Websites that are inactive, expired or inaccessible are not allowed as destinations. This covers sites "under construction", sites returning error codes, sites blocked by a paywall or login form, sites unavailable from the targeted locations, and sites that fail to load.
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Inactive, expired and inaccessible websites are not allowed. This covers websites “under construction”, websites returning error codes, preventing access by a paywall or login form, websites unavailable from targeted locations, and websites that fail to load.
Qualifications & exceptions
A paywall or login form that prevents access counts as inaccessible.
A website unavailable from the targeted locations counts as inaccessible.
Content & IP Rights · Restriction or exception
Destinations must match the ad and not be mere redirects or data-collection shells
Destinations must match the ad text and may not exist only to redirect users to other landing pages. Not allowed: destinations that do not correspond to the ad text; mock destinations created only to show other ads or to collect user data through "call me back" or similar forms; mostly noninteractive bots designed to redirect elsewhere; and websites that automatically redirect users to a different page or domain, for example by a 302 redirect or an .htaccess redirect.
Supporting quotations
Destinations must match the ad text and may not be used only for redirecting to other landing pages. Particularly, the following is not allowed:
Destinations not corresponding with the ad text, e.g., cat food ads with links to an online clothing store
Mock destinations created solely for displaying other ads or collecting user data with “call me back” forms or similar
Mostly noninteractive bots designed to redirect elsewhere
Websites that automatically redirect users to a different webpage or domain, e.g., through 302-redirect or .htaccess-redirect
Qualifications & exceptions
The 302 and .htaccess redirects are given as examples of automatic redirects.
The list is introduced with "Particularly", so it is not stated to be complete.
Not stated here
The page does not say whether routine redirects, for example from an old address to the current one, are treated as automatic redirects.
Legal Rights & Agreement Rules · Restriction or exception
Concealing, spoofing or cloaking destination content is not allowed and can lead to suspension without notice
The content of a destination may not be altered to scam users or evade moderation review. Not allowed: concealing or replacing destination content to pass the ad review, and spoofing or cloaking, such as a destination imitating a legitimate website or using other brands' names to mislead visitors. Advertisers using manipulated destinations may be suspended without notice.
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The contents of a destination may not be altered to scam users or evade moderation review. Advertisers using manipulated destinations may be suspended without notice. Particularly, the following is not allowed:
Concealing or replacing the content of the destination to pass the ad review.
Spoofing and cloaking, such as when a destination imitates a legitimate website or uses names of other brands to mislead visitors.
Qualifications & exceptions
Suspension is stated as a possibility ("may be suspended"), and without notice.
Not stated here
The page does not describe the ad review process or how to appeal a suspension.
Content & IP Rights · Restriction or exception
Empty or abandoned destinations are not allowed; channels need a recent post
Empty or abandoned Telegram channels, bots and accounts are not allowed as destinations. A Telegram channel must have at least one post published in the two weeks before review.
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Empty or abandoned Telegram channels, bots, and accounts are not allowed as destinations. Telegram channels must have at least one post published within the two weeks prior to review.
Qualifications & exceptions
The two-week post requirement is stated for channels only.
Not stated here
The page does not say how a bot or account is judged empty or abandoned.
The page does not say when review happens.
Content & IP Rights · Restriction or exception
Destinations may not use profanity or gimmicky capitalization
Destinations containing profane language, or with excessive or gimmicky use of capitalization or highlighting, are not allowed.
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Destinations containing profane language or with excessive or gimmicky use of capitalization or highlighting are not allowed.
Not stated here
The page does not define excessive or gimmicky capitalization or highlighting.
Content & IP Rights · Restriction or exception
Channel, ad and destination languages should match
The language of the targeted channel should match the language of the ad and of the destination.
Supporting quotations
The language of the targeted channel should match the language of the ad and of the destination.
Qualifications & exceptions
The wording is "should match", not "must match".
Not stated here
The page does not say what happens if the languages do not match.
Content & IP Rights · Restriction or exception
Search keywords may not exploit harmful, prohibited or sensitive topics
Search keywords an advertiser selects for ad placement must not exploit harmful, prohibited or sensitive topics to attract clicks or bait users.
Supporting quotations
Search keywords selected for ad placement must not exploit harmful, prohibited or sensitive topics to attract clicks or bait users.
Not stated here
The page does not list which topics count as harmful, prohibited or sensitive beyond section 5.
Legal Rights & Agreement Rules · Restriction or exception
Prohibited content rules cover ads and the products they promote
Section 5 prohibits some types of content to keep Telegram safe and pleasant for users. Its requirements apply to ads on the Telegram Ad Platform and to the products the ads promote, whether the promotion is implied or explicit. All examples given in the section are non-exhaustive.
Supporting quotations
These Ad Policies and Guidelines prohibit some types of content to ensure a safe and pleasant experience for Telegram users. The following requirements apply to ads on the Telegram Ad Platform and to the products they promote, whether implied or explicit. All examples given are non-exhaustive.
These Ad Policies and Guidelines apply to all ads displayed on the Telegram Ad Platform
Qualifications & exceptions
The rules reach the promoted product as well as the ad, including implied promotion.
All examples are stated to be non-exhaustive.
Not stated here
The page does not say how Telegram decides whether an unlisted item falls within a prohibited category.
Content & IP Rights · Restriction or exception
Graphic, shocking and sexual content is not allowed, including dating services
Ads must not promote graphic, shocking or sexual content, products or services. Examples: gruesome, disgusting or shocking imagery (gore, bodily fluids, accident photos, graphic details of torture), and nudity or sexually explicit or suggestive content, including excessively exposed intimate body parts, sexual merchandise and entertainment, and dating services.
Supporting quotations
Ads must not promote graphic, shocking, or sexual content, products and services.
Gruesome, disgusting, or shocking imagery, including gore, bodily fluids, accident photos, graphic details of torture
Nudity, sexually explicit and sexually suggestive content, including excessively exposed intimate body parts, sexual merchandize and entertainment, dating services
Qualifications & exceptions
Dating services are listed among the examples of sexual content.
The examples are non-exhaustive.
Content & IP Rights · Restriction or exception
Ads must not promote hatred, violence, harassment or discrimination
Ads must not promote hatred, intolerance, harassment, discrimination, violence or abuse. Examples: violence and its promotion, including supporting organizations or movements with ties to violence; harassment or bullying, including dehumanizing speech, statements of inferiority, defamatory content, and disclosing contact details or personal data; and discrimination towards individuals, groups or organizations, including hateful messages based on race, religion, color, national or ethnic origin, age, beliefs, sexual orientation or practices, or physical or mental abilities.
Supporting quotations
Ads must not promote hatred, intolerance, harassment, discrimination, violence, or abuse.
Violence and its promotion, including supporting organizations or movements with ties to violence
Promoting harassment or bullying, including dehumanizing speech, statements of inferiority, defamatory content, disclosing contact details or personal data
Discrimination towards individuals, groups, or organizations, including hateful messages on the basis of race, religion, color, national or ethnic origin, age, beliefs, sexual orientation or practices, physical or mental abilities
Qualifications & exceptions
Disclosing contact details or personal data is listed as an example of harassment.
The examples are non-exhaustive.
Content & IP Rights · Restriction or exception
Ads must not violate trademark, copyright, privacy or other third-party rights
Ads and promoted content must not violate third-party rights, including trademark, copyright, privacy or other personal or proprietary rights. Examples: unauthorized distribution of copyrighted content such as pirated software, movies, music or books; and plagiarism, including impersonating public figures or brands and misusing brand logos or assets such as the Telegram logo.
Supporting quotations
Ads and promoted content must not violate third party rights, including trademark, copyright, privacy or other personal or proprietary rights.
Unauthorized distribution of copyrighted content, including pirated software and content such as movies, music, or books
Plagiarism, including impersonating public figures or brands, misusing brand logos or assets, e.g., the Telegram logo
Qualifications & exceptions
The rule covers the promoted content as well as the ad.
Misuse of the Telegram logo is named as an example.
Content & IP Rights · Restriction or exception
False, misleading or exaggerated ad claims are not allowed
Ads must not contain information that is false, misleading or does not match the product, including false statements, claims or offers. Examples: clickbait or unrealistic statements such as you-just-won-X claims, shock or scare tactics; and exaggerated comparisons and absolute claims, including unsupported comparatives and superlatives ("highest incomes", "best company") and comparing your brand to a different one.
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Ads must not contain information that is false, misleading or simply does not match the product. This includes false statements, claims or offers
Clickbait or similar unrealistic statements, including you-just-won-X claims, shock or scare tactics
Exaggerated comparisons and absolute claims, including unsupported use of comparatives and superlatives: “highest incomes”, “best company”, and comparing your brand to a different one
Qualifications & exceptions
Superlatives are barred when unsupported; the example also bars comparing your brand to a different one.
The examples are non-exhaustive.
Not stated here
The page does not say what support makes a comparative or superlative acceptable.
Content & IP Rights · Restriction or exception
Predatory advertising practices, such as personal targeting and fear tactics, are not allowed
The deceptive-advertising rule also covers predatory advertising practices. Examples: highlighting personal characteristics such as ethnicity, religion, location or financial status, including asking personal questions ("Looking to pay off high debt?"); implying negative outcomes for the viewer ("so you don't get scammed"); and capitalizing on tragedies, health crises or acts of mass violence.
Supporting quotations
together with predatory advertising practices
Highlighting personal characteristics (e.g., ethnicity, religion, location, financial status), including asking personal questions: “Do you like channels about finance?”, “Looking to pay off high debt?”
Implying negative outcomes for the viewer: “Check out our channel so you don't get scammed”
Capitalizing on tragedies, health crises or acts of mass violence
Qualifications & exceptions
Asking personal questions is listed as an example of highlighting personal characteristics.
The examples are non-exhaustive.
Not stated here
The page does not define "predatory advertising practices" beyond these examples.
Content & IP Rights · Restriction or exception
Political and religious promotion is not allowed
Ads must not promote political campaigns, elections, political parties, candidates, or political or religious movements. Examples: advocating for or against a politician, party or movement; exploiting political controversy, including encouraging political unrest or disrupting public order; and advocating for or against religious beliefs, including promoting religious practices or rituals.
Supporting quotations
Ads must not promote political campaigns, elections, political parties, candidates, political or religious movements.
Advocating for or against a politician, political party, or political movement
Exploiting political controversy, including encouraging political unrest, disrupting public order
Advocating for or against religious beliefs, including promotion of religious practices, rituals
Qualifications & exceptions
Advocacy "for or against" is covered in both directions.
The examples are non-exhaustive.
Content & IP Rights · Restriction or exception
Ads tied to ongoing sensitive events or topics can be suspended meanwhile
Ads related to ongoing sensitive events or sensitive topics can be suspended for the meantime.
Supporting quotations
Ads that are related to ongoing sensitive events or sensitive topics can be suspended for the meantime.
Qualifications & exceptions
The wording is "can be suspended", and the suspension is described as lasting "for the meantime".
Not stated here
The page does not define sensitive events or topics, who decides, how long a suspension lasts, or whether the advertiser is notified.
Cross-references
qualifies (model-proposed): Political and religious promotion is not allowed — qualifies: Section 5.5 adds that ads related to ongoing sensitive events or topics can be suspended, in addition to the ban on political and religious promotion.
Content & IP Rights · Restriction or exception
Gambling and betting ads are not allowed, including tips and odds
Ads must not promote online or offline gambling, gaming or casino-based activities that involve real money, prizes or goods of any value. Examples: games of chance and casinos, including sports betting, lotteries, bingo and fantasy sports; and tips, odds and forecasts, including sports picks and odds calculators.
Supporting quotations
Ads must not promote online or offline gambling, gaming, or casino-based activities involving real money, prizes, or goods of any value.
Games of chance or casinos, including sports betting, lotteries, bingo, fantasy sports
Tips, odds, forecasts, including sports picks, odds calculators
Qualifications & exceptions
Prizes or goods of any value bring an activity within the rule, not only real money.
Fantasy sports and odds calculators are listed as examples.
Charges & Financial Obligations · Restriction or exception
Deceptive or harmful financial offers are not allowed
Ads must not promote content, products or services associated with deceptive or harmful financial practices. Examples: payday loans, cash loans and predatory lending, including short-term loans; and get-rich-quick offers, pyramid schemes and multilevel marketing, including investment offers with guaranteed return and claims of insider investment tips.
Supporting quotations
Ads must not promote content, products, or services associated with deceptive or harmful financial practices.
Payday loans, cash loans, predatory lending, including short-term loans
Get-rich-quick offers, pyramid schemes, multilevel marketing, including offers of investment with guaranteed return, claims on providing insider tips on investments
Qualifications & exceptions
Short-term loans are named inside the loan example.
Multilevel marketing is listed as an example.
The examples are non-exhaustive.
Not stated here
The page does not define "deceptive or harmful financial practices" beyond these examples.
Charges & Financial Obligations · Restriction or exception
Terms of purchase for paid products must be explicit and easy to understand
When an ad or its destination promotes a paid product, the terms of purchase must be explicit and easy to understand. Concealing or masking significant information about the paid product, such as fees, terms or payment deadlines, is listed as an example of a prohibited financial practice.
Supporting quotations
When ads or destinations promote a paid product, the terms of purchase must be explicit and easy to understand.
Concealing or masking significant information about the promoted paid product, such as fees, terms, payment deadlines.
Qualifications & exceptions
The duty applies to both the ad and its destination.
Not stated here
The page does not say which information beyond fees, terms and payment deadlines is "significant".
Cross-references
narrows (model-proposed): Deceptive or harmful financial offers are not allowed — narrows: Section 5.7 pairs the ban on deceptive or harmful financial practices with a specific duty to state the terms of purchase of paid products explicitly.
Legal Rights & Agreement Rules · Restriction or exception
Promoted health products must follow local regulation and sellers must be licensed
Promoted products must comply with all local regulations and sellers must be properly licensed. Examples of what is not allowed: medicines not approved by the respective local regulatory body; sale of medicines or medical products by a shop or entity that is not government-registered and authorized; unlicensed medical devices, services and treatments; and prescriptions for medications.
Supporting quotations
Promoted products must comply with all local regulations and sellers must be properly licensed.
Medicines not approved by the respective local regulatory body
Sale of medicines or medical products by a shop or entity that is not government-registered and authorized
Unlicensed medical devices, services and treatments
Prescriptions for medications
Qualifications & exceptions
Compliance is measured against local regulations, which vary by place.
The examples are non-exhaustive.
Not stated here
The page does not say which locations' regulations apply to a given ad, or how Telegram checks licensing.
Content & IP Rights · Restriction or exception
Ads must not promote unverified health and wellness benefits
Ads must not promote content, products or services implicitly or explicitly related to any unverified health and wellness benefits. Examples: nutrition products, including weight loss or gain products, herbal drugs, dietary supplements, and pregnancy and fertility-related products; and products with unverified claims of healthful, curative or stimulating effects, including methods suggesting unrealistic health improvements.
Supporting quotations
Ads must not promote content, products or services implicitly or explicitly related to any unverified health and wellness benefits.
Nutrition products, including weight loss or gain products, herbal drugs, dietary supplements, pregnancy, and fertility-related products
Products with unverified claims of healthful, curative or stimulating effects, including methods suggesting unrealistic health improvements
Qualifications & exceptions
The rule covers implied as well as explicit links to unverified health and wellness benefits.
Nutrition and supplement products are listed as examples.
Not stated here
The page does not say what verification of a health benefit requires.
Legal Rights & Agreement Rules · Restriction or exception
Ads for drugs, alcohol and tobacco are not allowed
Ads must not promote psychoactive substances, alcoholic beverages or tobacco products. Examples: alcoholic beverages, including home brewing kits; tobacco, including e-cigarettes, rolling papers and chewing tobacco; recreational drugs, including equipment and paraphernalia such as pipes and bongs; and instructions on producing drugs.
Supporting quotations
Ads must not promote psychoactive substances, alcoholic beverages or tobacco products.
Alcoholic beverages, including home brewing kits
Tobacco, including e-cigarettes, rolling papers, chewing tobacco
Recreational drugs, including equipment and paraphernalia, e.g., pipes, bongs
Instructions on producing drugs
Qualifications & exceptions
Equipment and paraphernalia are covered, not only the substances.
The examples are non-exhaustive.
Not stated here
The page does not define "psychoactive substances".
Legal Rights & Agreement Rules · Restriction or exception
Ads for weapons, ammunition and explosives are not allowed, including knives and fireworks
Ads must not promote the sale of weapons, explosives or ammunition, or any related content. Examples: firearms, including sporting and recreational guns and antique functioning guns that can cause harm; ammunition and accessories, including any firearm parts even if unfinished, such as magazines, scopes and silencers; knives and other melee weapons, including pepper spray, daggers and axes; explosives, including bombs, grenades, fireworks and firecrackers; and instructions on assembling or acquiring any of these products.
Supporting quotations
Ads must not promote the sale of weapons, explosives or ammunition, or any related content.
Firearms, including sporting, recreational guns, or any antique functioning guns that can cause harm
Ammunition or accessories, including any firearm parts or components, even unfinished, such as magazines, scopes, silencers
Knives and other melee weapons, including pepper spray, daggers, axes
Explosives, including bombs, grenades, fireworks, or firecrackers
Instructions on assembling or acquiring any product covered in this section
Qualifications & exceptions
"Or any related content" widens the rule beyond the sale of weapons.
Fireworks, pepper spray and unfinished firearm parts are named as examples.
The examples are non-exhaustive.
Not stated here
The page does not define "related content".
Security & Safeguards · Restriction or exception
Ads for spam, malware, phishing and growth manipulation services are not allowed
Ads must not promote content, products or services that facilitate unsolicited communications, are intended to harm or gain unauthorized access to a user's device, or cause deceptive or unexpected consequences. Examples: social media growth manipulation; incentivized or automated clicks, including requests to perform actions on websites or complete online surveys; services that generate automated traffic or inflate metrics or followers; phishing, including services that trick a user into providing personal information; and software with deceptive or unexpected consequences, including modified apps containing malware.
Supporting quotations
Ads must not promote content, products, or services that facilitate unsolicited communications, are intended to harm or gain unauthorized access to a user's device, or cause deceptive or unexpected consequences.
Social media growth manipulation, including encouraging growth of social media profiles
Incentivized or automated clicks, including requests to perform actions on websites or services, complete online surveys
Services for generating automated traffic, including services for inflating metrics/followers, sending automated content to social media platforms or other services
Phishing, including promotion of services that trick a user into providing personal or other information
Software causing deceptive or unexpected consequences, including modified apps containing malware, viruses, or any other malicious code
Qualifications & exceptions
Encouraging growth of social media profiles is named inside the growth manipulation example.
Online surveys are named as an incentivized-action example.
The examples are non-exhaustive.
Not stated here
The page does not say how legitimate audience growth advertising is distinguished from "growth manipulation".
Legal Rights & Agreement Rules · Restriction or exception
Ads for products of questionable legality are not allowed
Ads must not promote content, products or services of questionable legality. Examples: forgery, including fake IDs, passports, visas and official documents; human trafficking, including marriage brokering; stolen or leaked data, including carding and passwords to subscription services; sale of body parts, including bodily fluids; and counterfeit products, including fake or bootleg goods, inauthentic artwork or digital goods, and counterfeit currency.
Supporting quotations
Ads must not promote content, products, or services of questionable legality.
Forgery, including fake IDs, passports, visas, official documents
Human-trafficking, including marriage brokering
Stolen or leaked data, including carding, passwords to subscription services
Sale of body parts, including bodily fluids
Counterfeit products, including fake or bootleg goods, inauthentic artwork or digital goods, counterfeit currency
Qualifications & exceptions
Marriage brokering is listed under human trafficking.
The examples are non-exhaustive.
Not stated here
The page does not say whose law decides what is "questionable" or how questionable legality is determined.
Legal Rights & Agreement Rules · Context
All examples on the page are non-exhaustive
The page states that all its examples are non-exhaustive, so the listed examples illustrate each rule and do not limit it to the items named.
Supporting quotations
All examples on this page are non-exhaustive.
Qualifications & exceptions
Section 5 repeats this statement in its opening paragraph.
Not stated here
The page does not say whether the bulleted "not allowed" lists in sections 2 to 4 are also "examples" for this purpose.
Cross-references
qualifies (model-proposed): Prohibited content rules cover ads and the products they promote — qualifies: Both the section 5 opening paragraph and the closing sentence state that examples are non-exhaustive, so the example lists illustrate rather than limit each prohibition.