Branded Content Policy

Published: 4 August 2026

• This version was published 4 August 2026 and takes effect 31 August 2026 Legal Rights & Agreement Rules

Effective date: 31 August 2026

• This version was published 4 August 2026 and takes effect 31 August 2026 Legal Rights & Agreement Rules

Our new Branded Content Policy comes into effect on 31 August 2026. Click here to view our current Branded Content Policy.

• This version was published 4 August 2026 and takes effect 31 August 2026 Legal Rights & Agreement Rules

What is Branded Content?

Branded content (“Branded Content”) is content that promotes or reviews a third-party brand or its products or services in exchange for payment or any other incentive.

• Branded Content means content that promotes or reviews a third-party brand in exchange for payment or another incentive Legal Rights & Agreement Rules

Branded Content includes content that features or references:

• Gifts, paid posts, commissions and brand relationships all count as Branded Content Legal Rights & Agreement Rules

• A product or service that has been gifted to you by (or on behalf of) a brand;
• • Gifts, paid posts, commissions and brand relationships all count as Branded Content Legal Rights & Agreement Rules
• A brand, product or service that you have been paid to post about (whether in the form of money or a gift);
• • Gifts, paid posts, commissions and brand relationships all count as Branded Content Legal Rights & Agreement Rules
• A product or service for which you will receive a commission on any sales (for instance, via an affiliate link or promotional code); or
• • Gifts, paid posts, commissions and brand relationships all count as Branded Content Legal Rights & Agreement Rules
• A brand that you have or have had a commercial relationship with, such as acting as a brand ambassador.
• • Gifts, paid posts, commissions and brand relationships all count as Branded Content Legal Rights & Agreement Rules

Rules for posting Branded Content:

• You are responsible for ensuring that any Branded Content that you post complies with all applicable laws and regulations. While the rules in this Branded Content Policy are intended to help you to comply with relevant laws and regulations, they are not exhaustive, and you should be aware of any other applicable legal requirements.
• • You are responsible for making your Branded Content comply with the law Legal Rights & Agreement Rules
• We may update these rules periodically (for instance, if we need to reflect any changes to applicable laws or regulations), and in some instances, we may need to apply them to content you have already posted (for example, if a new law requires us to no longer display certain types of content).
• • TikTok may update the rules and apply them to content you already posted Legal Rights & Agreement Rules
• In addition to following our Branded Content Policy, you must also comply with TikTok’s Terms of Service and Community Guidelines.
• • You must also follow TikTok's Terms of Service and Community Guidelines Legal Rights & Agreement Rules
• To the extent that your Branded Content does not comply with any of these rules, we may remove the content or impose other restrictions.
• • TikTok may remove non-compliant content or impose other restrictions Account & Service Control

What do you need to do when you post Branded Content?

• When posting Branded Content, you must enable the commercial content disclosure toggle. This is accessible through the content disclosure settings when posting your content. See here for information on how to enable the toggle. When you enable the toggle, and indicate that the content is posted on behalf of a third party, your content will be automatically labelled to indicate that it is Branded Content. In addition, where required by law, your content may be added to the TikTok Commercial Content Library (please note that, in some circumstances, TikTok may be required to ensure that Branded Content remains publicly available in the library even if the original content is deleted or altered).
• • You must switch on the commercial content disclosure toggle, which labels the post as Branded Content Legal Rights & Agreement Rules
  • Branded Content may be added to TikTok's Commercial Content Library and kept public even if you delete it Retention & Deletion
• You must ensure that the product or service you are promoting is sufficiently clear, without requiring viewers to access your profile page or any links. For instance, you should explicitly identify the product or service verbally and/or in the text caption.
• • The promoted product or service must be clear without opening your profile or links Legal Rights & Agreement Rules
• You must not make false, deceptive or misleading claims about any products or services.
• • You must not make false, deceptive or misleading claims about products or services Legal Rights & Agreement Rules
• You must not post content promoting illegal products or services.
• • You must not promote illegal products or services Legal Rights & Agreement Rules
• You must not promote products or services relating to any of the Prohibited Industries listed below.
• • You must not promote products or services in the Prohibited Industries Legal Rights & Agreement Rules
• You should also be aware that if you promote products or services subject to any of the Market-specific Requirements, or which are otherwise subject to additional legal requirements or restrictions in specific countries or regions, we may prevent the content from being accessed in the relevant countries, or apply other restrictions (such as specific age limits).
• • Products under market-specific or other legal restrictions may be blocked in some countries or age-limited Legal Rights & Agreement Rules
• In addition, you must not:
• • Branded Content must not be subliminal, undermine human dignity or promote discrimination Legal Rights & Agreement Rules
  • Branded Content must not encourage harm to health or safety, harmful body ideals, or unhealthy food or exercise habits Legal Rights & Agreement Rules
  • Branded Content must not harm children, push children to buy, or exploit children's trust Legal Rights & Agreement Rules
• use surreptitious or subliminal techniques;
• • Branded Content must not be subliminal, undermine human dignity or promote discrimination Legal Rights & Agreement Rules
• undermine respect for human dignity;
• • Branded Content must not be subliminal, undermine human dignity or promote discrimination Legal Rights & Agreement Rules
• include or promote any discrimination based on sex, race or ethnic origin, nationality, religion or belief, disability, age or sexual orientation;
• • Branded Content must not be subliminal, undermine human dignity or promote discrimination Legal Rights & Agreement Rules
• encourage behaviour detrimental to health or safety or harmful to the environment;
• • Branded Content must not encourage harm to health or safety, harmful body ideals, or unhealthy food or exercise habits Legal Rights & Agreement Rules
• promote or reinforce negative or unhealthy body images, or exploit insecurities to conform to certain beauty ideals or standards;
• • Branded Content must not encourage harm to health or safety, harmful body ideals, or unhealthy food or exercise habits Legal Rights & Agreement Rules
• promote an unhealthy relationship with food or exercise;
• • Branded Content must not encourage harm to health or safety, harmful body ideals, or unhealthy food or exercise habits Legal Rights & Agreement Rules
• cause physical, mental or moral detriment to children;
• • Branded Content must not harm children, push children to buy, or exploit children's trust Legal Rights & Agreement Rules
• exhort children to buy, rent or hire a product or service, or encourage children to persuade their parents or others to purchase goods or services being advertised; or
• • Branded Content must not harm children, push children to buy, or exploit children's trust Legal Rights & Agreement Rules
• exploit the special trust that children place in parents, teachers or other persons, or show children in dangerous situations.
• • Branded Content must not harm children, push children to buy, or exploit children's trust Legal Rights & Agreement Rules

Prohibited Industries and Products

You must not post Branded Content that promotes or reviews products or services from the following prohibited industries.

• You must not post Branded Content that promotes or reviews products or services from the prohibited industries Legal Rights & Agreement Rules

• 🚫 Adult and sexual products and services - Including adult entertainment and related products and services, such as pornography, sex toys, lubricants and fetish costumes, including underwear-like corsets and micro-thongs. Sexual activity is also not allowed.
• • Adult and sexual products and services are prohibited Legal Rights & Agreement Rules
• 🚫 Animals - Including buying or selling animals and animal body parts and products from protected, endangered or threatened animals, including organs, horns, ivory, bone, skin, fur, wool, leather or teeth.
• • Buying or selling animals, and animal body parts from protected species, is prohibited Legal Rights & Agreement Rules
• 🚫 Cigarettes, tobacco and nicotine products - Including cigarettes, cigars, tobacco, e-cigarettes, cigarette containers, shisha, nicotine patches, snuff, vaporisers or vape devices, including those without tobacco content, and other related products and services.
• • Cigarettes, tobacco and nicotine products are prohibited Legal Rights & Agreement Rules
• 🚫 Dating and live video applications - Including dating services and live video chat services that convey, imply, portray or encourage transactional relationships, infidelity or sexual encounters.
• • Dating and live video services that portray transactional or sexual relationships are prohibited Legal Rights & Agreement Rules
• 🚫 Drug-related products and services - Including illegal drugs, drug paraphernalia, recreational and prescription drugs, and CBD supplements.
• • Drug-related products and services, including CBD supplements, are prohibited Legal Rights & Agreement Rules
• 🚫 Financial services - Including pyramid schemes, multi-level marketing opportunities, too-good-to-be-true financial offers, payday loans and “get-rich-quick” schemes.
• • Pyramid schemes, multi-level marketing, payday loans and get-rich-quick offers are prohibited Charges & Financial Obligations
• 🚫 Pharmaceuticals, healthcare and medicine products, including:
• • Pharmaceuticals, healthcare and medicine products and services are prohibited Legal Rights & Agreement Rules
• Any medical institutions, treatments or devices, including nutritionists, online pharmacies and telehealth providers;
• • Pharmaceuticals, healthcare and medicine products and services are prohibited Legal Rights & Agreement Rules
• Therapy or other mental health consulting services;
• • Pharmaceuticals, healthcare and medicine products and services are prohibited Legal Rights & Agreement Rules
• Infant formula and nutritional supplements for babies under the age of two;
• • Pharmaceuticals, healthcare and medicine products and services are prohibited Legal Rights & Agreement Rules
• Teeth whitening products and hair growth products;
• • Pharmaceuticals, healthcare and medicine products and services are prohibited Legal Rights & Agreement Rules
• Cosmetic clinics, cosmetic surgery and cosmetics making medicinal claims, including dental surgeries, tattoo services, laser hair removal services, etc.
• • Pharmaceuticals, healthcare and medicine products and services are prohibited Legal Rights & Agreement Rules
• 🚫 Political advertising - We do not allow paid political advertising, including creators being compensated for making branded political content. For more information, please see our political advertising policy.
• • Paid political advertising, including creators paid for political Branded Content, is prohibited Legal Rights & Agreement Rules
• 🚫 Products and services that enable dishonest behaviour - Including products or services that may infringe upon individual privacy, steal other people’s personal information, infringe upon a third party’s intellectual and other property rights, steal other people’s property or assist with dishonest behaviour, such as fraud or falsification.
• • Products and services that enable dishonest behaviour are prohibited Legal Rights & Agreement Rules
• 🚫 Professional services - Including accounting, legal and immigration services.
• • Accounting, legal and immigration services are prohibited Legal Rights & Agreement Rules
• 🚫 Sensitive religious content - Including content that disrespects religious elements, cultures or figures, any hateful behaviour, hate speech or the promotion of hateful ideologies, or claims that faith-based healing, counselling or miracle working can treat, cure or alleviate physical, emotional or mental health.
• • Sensitive religious content is prohibited Legal Rights & Agreement Rules
• 🚫 Weapons, ammunition or explosives - Including weapons and related parts, such as firearms, firearm parts, firearm silencers, firearm suppressors, paintball guns, BB guns, non-culinary knives, blades, spears, tasers, nunchucks, batons, swords, pepper spray, fireworks or other explosives, and other objects that are designed to cause harm to individuals or for self-defence.
• • Weapons, ammunition, explosives and other objects designed to cause harm or for self-defence are prohibited Legal Rights & Agreement Rules
• 🚫 Weight loss products or services - Including weight loss clinics, weight loss and weight management supplements (including fat burning pills, appetite suppressants, weight loss and detox teas or lollipops) and fasting services and products.
• • Weight loss products and services, including supplements, detox teas and fasting services, are prohibited Legal Rights & Agreement Rules
• 🚫 Counterfeit products - Content must not display or promote counterfeit documents, such as counterfeit degrees, passports or immigration papers, or counterfeit or unauthorised replicas of a real product.
• • Counterfeit documents and counterfeit or unauthorised replicas of real products must not be displayed or promoted Legal Rights & Agreement Rules
• 🚫 Other prohibited products or services - Any other businesses, products or services that are highly controversial, distasteful, violent or dangerous that would be deemed incompatible with the TikTok platform or with applicable law. Examples include international brides, hazardous chemical products, trading of human organs and transplants, prenatal sex determination services and protected wild flora. This also includes Branded Content that refers to a sensitive event or topic (e.g. deaths, natural or industrial disasters, violent attacks, civil disorder, etc.) and contains any of the following: personal attacks, hashtag appropriation, the selling of goods or services, political campaigning, solicitation of followers or other inappropriate content.
• • Other controversial or dangerous businesses, and some content about sensitive events, are prohibited Legal Rights & Agreement Rules

Restricted Industries and Products

Branded Content that promotes or reviews products or services from the following restricted industries is allowed, but will only be shown in the market it was posted in and may be age restricted. Please refer to the Market-specific Requirements for more information on other industries and products.

• Restricted-industry Branded Content is allowed but shown only in its posting market and may be age restricted Legal Rights & Agreement Rules

You are responsible for ensuring that any Branded Content you post complies with all applicable laws and regulations. This includes, but is not limited to, any required disclosures and disclaimers that are in addition to Branded Content disclosures. While the rules in this Branded Content Policy are intended to help you to comply with relevant laws and regulations, they are not exhaustive and you should be aware of any other applicable legal requirements.

• Your legal responsibility for Branded Content includes any required disclosures and disclaimers beyond TikTok's own Legal Rights & Agreement Rules

You can only post Branded Content to promote the following industries and products if you have been invited by an approved brand.

• For the listed industries you can post Branded Content only if an approved brand has invited you Legal Rights & Agreement Rules

Brand Requirements

• Brand partners need TikTok's permission and a Registered Business Account, and work with creators via TikTok One Legal Rights & Agreement Rules

All brand partners must receive explicit permission from TikTok to promote for the following industries and products. The brand partner must have a Registered Business Account and go through any additional required qualification processes. Brands may only partner with content creators through the TikTok One platform.

• Brand partners need TikTok's permission and a Registered Business Account, and work with creators via TikTok One Legal Rights & Agreement Rules

• Alcohol - Including alcoholic beverages (wine, beer, spirits, etc.), alcohol clubs and subscription services, alcohol-making kits and alcohol-sponsored events. This also includes alcohol-free or no-alcohol alternatives, soft drinks presented as mixers for alcohol, drinking accessories or games and content sponsored by alcohol brands.
• • Alcohol Branded Content covers drinks, clubs, kits, sponsored events and also alcohol-free alternatives and mixers Legal Rights & Agreement Rules
• In the following markets, this Branded Content will be age restricted to the appropriate audiences and to the market in which it was originally posted. Please see our alcohol advertising policies for details on which products and services are allowed in your region and additional restrictions.
• • Alcohol Branded Content is age restricted by market: 21 and older in Canada, Japan and the United States Legal Rights & Agreement Rules
• Audiences aged 18 years and older in Argentina, Australia, Brazil, Cambodia, Colombia, Germany, Israel, Italy, Kenya, Mexico, Philippines, Nigeria, Singapore, Spain, South Africa, Taiwan, United Kingdom, Vietnam
• • Alcohol Branded Content is age restricted by market: 21 and older in Canada, Japan and the United States Legal Rights & Agreement Rules
• Audiences aged 21 years and older in Canada, Japan, United States
• • Alcohol Branded Content is age restricted by market: 21 and older in Canada, Japan and the United States Legal Rights & Agreement Rules
• Audiences aged 25 years and older in Indonesia, Korea, Malaysia, Thailand, Ukraine
• • Alcohol Branded Content is age restricted by market: 21 and older in Canada, Japan and the United States Legal Rights & Agreement Rules
• In the following markets, this Branded Content is not allowed:
• • Alcohol Branded Content is not allowed in a long list of listed markets Legal Rights & Agreement Rules
• Austria, Algeria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Bolivia, Bulgaria, Chile, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, France, Ghana, Greece, Guatemala, Hungary, Iraq, Ireland, Jordan, Kazakhstan, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Morocco, Netherlands, New Zealand, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Sweden, Slovakia, Slovenia, Sri Lanka, Switzerland, Turkey, United Arab Emirates, Uruguay, Zambia
• • Alcohol Branded Content is not allowed in a long list of listed markets Legal Rights & Agreement Rules
• Dating apps and live video applications - Including dating services and live video chat services that are focused on generating connections between people who are interested in romance or friendship.
• • Dating apps and live video apps focused on romance or friendship are restricted, not prohibited Legal Rights & Agreement Rules
• In the following markets, this Branded Content will be restricted to audiences aged 18 years and older and to the market in which it was originally posted. Please see our adult content - dating and live chat policies for details on which products and services are allowed in your region and additional restrictions.
• • Dating app Branded Content is limited to ages 18+ and its posting market in listed markets, including the US Legal Rights & Agreement Rules
• Australia, Argentina, Brazil, Canada, Colombia, France, Germany, Indonesia, Israel, Italy, Japan, Kenya, Korea, Malaysia, Mexico, Nigeria, Philippines, Singapore, South Africa, Spain, Taiwan, Thailand, United Kingdom, United States, Vietnam
• • Dating app Branded Content is limited to ages 18+ and its posting market in listed markets, including the US Legal Rights & Agreement Rules
• In the following markets, this Branded Content is not allowed:
• • Dating app Branded Content is not allowed in a long list of listed markets Legal Rights & Agreement Rules
• Algeria, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Bulgaria, Cambodia, Chile, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, Ghana, Greece, Guatemala, Hungary, Iraq, Ireland, Jordan, Kazakhstan, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Morocco, Netherlands, New Zealand, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Slovakia, Slovenia, Sri Lanka, Switzerland, Sweden, Turkey, Ukraine, United Arab Emirates, Uruguay, Zambia
• • Dating app Branded Content is not allowed in a long list of listed markets Legal Rights & Agreement Rules
• Energy drinks - This Branded Content will be restricted to audiences aged 18 years and older and should not feature children. Please see the Market-specific Requirements for more guidance.
• • Energy drink Branded Content is limited to ages 18 and older, should not feature children, and is not allowed in Kuwait Legal Rights & Agreement Rules
• In the following markets, this Branded Content is not allowed:
• • Energy drink Branded Content is limited to ages 18 and older, should not feature children, and is not allowed in Kuwait Legal Rights & Agreement Rules
• Kuwait
• • Energy drink Branded Content is limited to ages 18 and older, should not feature children, and is not allowed in Kuwait Legal Rights & Agreement Rules
• Film, TV programme and game trailers - Please see the Market-specific Requirements for more guidance.
• • Film, TV programme and game trailers are listed as restricted with guidance on the Market-specific Requirements page Legal Rights & Agreement Rules
• Financial services - Including loans, credit cards, insurance services, investment services and lending and management of money assets.
• • Financial services Branded Content for loans, credit cards, insurance and investments is a restricted industry Charges & Financial Obligations
• In the following markets, this Branded Content will be restricted to audiences aged 18 years and older and to the market in which it was originally posted. See our financial services advertising policies for details on which products and services are allowed in your region and additional restrictions.
• • Financial services Branded Content is age restricted (18+) in listed markets, including the US Charges & Financial Obligations
• Argentina, Australia, Brazil, Canada, Colombia, Egypt, France, Germany, Indonesia, Italy, Japan, Korea, Malaysia, Mexico, Philippines, Saudi Arabia, Singapore, South Africa, Spain, Taiwan, Thailand, Turkey, United Arab Emirates, United Kingdom, United States, Vietnam
• • Financial services Branded Content is age restricted (18+) in listed markets, including the US Charges & Financial Obligations
• In the following markets, this Branded Content is not allowed:
• • Financial services Branded Content is not allowed in a long list of listed markets Charges & Financial Obligations
• Algeria, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Bulgaria, Cambodia, Chile, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Estonia, Finland, Ghana, Greece, Guatemala, Hungary, Iraq, Ireland, Israel, Jordan, Kazakhstan, Kenya, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Romania, Serbia, Slovakia, Slovenia, Sri Lanka, Sweden, Switzerland, Ukraine, Uruguay, Zambia
• • Financial services Branded Content is not allowed in a long list of listed markets Charges & Financial Obligations
• Over-the-counter medicines
• • Over-the-counter medicines Branded Content is age restricted (18+) in listed markets, including the US Legal Rights & Agreement Rules
• In the following markets, this Branded Content will be restricted to users over the age of 18 and to the market in which it was originally posted. Please see our healthcare and pharmaceuticals advertising policies for additional restrictions and details for your country.
• • Over-the-counter medicines Branded Content is age restricted (18+) in listed markets, including the US Legal Rights & Agreement Rules
• Australia, Argentina, Azerbaijan, Bahrain, Bangladesh, Belarus, Brazil, Canada, Colombia, Egypt, France, Germany, Iraq, Israel, Jordan, Kazakhstan, Kuwait, Lebanon, Mexico, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, South Africa, Spain, United Arab Emirates, United Kingdom, United States
• • Over-the-counter medicines Branded Content is age restricted (18+) in listed markets, including the US Legal Rights & Agreement Rules
• In the following markets, this Branded Content is not allowed:
• • Over-the-counter medicines Branded Content is not allowed in a long list of listed markets Legal Rights & Agreement Rules
• Algeria, Austria, Belgium, Bolivia, Bulgaria, Cambodia, Chile, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Estonia, Finland, Ghana, Greece, Guatemala, Hungary, Indonesia, Ireland, Italy, Japan, Kenya, Korea, Latvia, Lithuania, Luxembourg, Malaysia, Netherlands, New Zealand, Nigeria, Norway, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Romania, Serbia, Singapore, Slovakia, Slovenia, Sri Lanka, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, Uruguay, Vietnam, Zambia
• • Over-the-counter medicines Branded Content is not allowed in a long list of listed markets Legal Rights & Agreement Rules
• Prescription medicines
• • Prescription medicines Branded Content is age restricted (18+) in Canada and the United States, the only listed markets Legal Rights & Agreement Rules
• In the following markets, this Branded Content will be restricted to users over the age of 18 and to the market in which it was originally posted. Please see our healthcare and pharmaceuticals advertising policies for additional restrictions and details for your country.
• • Prescription medicines Branded Content is age restricted (18+) in Canada and the United States, the only listed markets Legal Rights & Agreement Rules
• Canada and United States.
• • Prescription medicines Branded Content is age restricted (18+) in Canada and the United States, the only listed markets Legal Rights & Agreement Rules
• In the following markets, this Branded Content is not allowed:
• • Prescription medicines Branded Content is not allowed in every other listed market Legal Rights & Agreement Rules
• Algeria, Argentina, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Brazil, Bulgaria, Cambodia, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, France, Germany, Ghana, Greece, Guatemala, Hungary, Indonesia, Iraq, Ireland, Israel, Italy, Japan, Jordan, Kazakhstan, Kenya, Korea, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom, Uruguay, Vietnam, Zambia
• • Prescription medicines Branded Content is not allowed in every other listed market Legal Rights & Agreement Rules
• Vitamin supplements
• • Vitamin supplements Branded Content is age restricted (18+) in listed markets, including the US Legal Rights & Agreement Rules
• In the following markets, this Branded Content will be restricted to users over the age of 18 and to the market in which it was originally posted. Please see our healthcare and pharmaceuticals advertising policies for additional restrictions and details for your country.
• • Vitamin supplements Branded Content is age restricted (18+) in listed markets, including the US Legal Rights & Agreement Rules
• Canada, France, Germany, Israel, Indonesia, Italy, Japan, Korea, Malaysia, Philippines, Spain, Taiwan, Thailand, United Kingdom, United States, Vietnam
• • Vitamin supplements Branded Content is age restricted (18+) in listed markets, including the US Legal Rights & Agreement Rules
• In the following markets, this Branded Content is not allowed:
• • Vitamin supplements Branded Content is not allowed in a long list of listed markets Legal Rights & Agreement Rules
• Algeria, Argentina, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Brazil, Bulgaria, Cambodia, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, Ghana, Greece, Guatemala, Hungary, Iraq, Ireland, Jordan, Kazakhstan, Kenya, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Mexico, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, Sri Lanka, Sweden, Switzerland, Turkey, Ukraine, United Arab Emirates, Uruguay, Zambia
• • Vitamin supplements Branded Content is not allowed in a long list of listed markets Legal Rights & Agreement Rules
• Gambling, lotteries and real money games
• • Gambling, lotteries and real money games are a restricted industry Legal Rights & Agreement Rules
• In the following markets, this Branded Content will be restricted to users over the age of 18 and to the market in which it was originally posted. Please see our gambling and gaming advertising policies for additional restrictions and details for your country:
• • Gambling, lottery and real money game Branded Content is age restricted (18+) in listed markets, including the US Legal Rights & Agreement Rules
• Argentina, Australia, Brazil, Canada, Colombia, France, Germany, Israel, Japan, Mexico, Philippines, Saudi Arabia, Singapore, Spain, Taiwan, Turkey, United Arab Emirates, United Kingdom, United States, Vietnam
• • Gambling, lottery and real money game Branded Content is age restricted (18+) in listed markets, including the US Legal Rights & Agreement Rules
• In the following markets, this Branded Content is not allowed:
• • Gambling, lottery and real money game Branded Content is not allowed in a long list of listed markets Legal Rights & Agreement Rules
• Algeria, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Bulgaria, Cambodia, Chile, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, Ghana, Greece, Guatemala, Hungary, Indonesia, Iraq, Ireland, Italy, Jordan, Kazakhstan, Kenya, Korea, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Malaysia, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Romania, Serbia, Slovakia, Slovenia, South Africa, Sri Lanka, Sweden, Switzerland, Thailand, Ukraine, Uruguay, Zambia
• • Gambling, lottery and real money game Branded Content is not allowed in a long list of listed markets Legal Rights & Agreement Rules
• Underwear - Including bras, pants, briefs, trunks and boxer shorts shown on or off a model. Please see the Market-specific Requirements for more guidance.
• • Underwear Branded Content is a restricted industry, shown on or off a model Legal Rights & Agreement Rules
• Note: Semi-nudity or significant body exposure of anyone under the age of 18 is not allowed.
• • Semi-nudity or significant body exposure of anyone under 18 is not allowed Legal Rights & Agreement Rules
• Advertising by government and intergovernmental entities - TikTok does not allow paid political advertising.
• • Governments and intergovernmental entities may use creators only for tourism, public-interest or employment content Legal Rights & Agreement Rules

However, verified government and intergovernmental entities may partner with content creators to create branded content, provided it is limited to:

• Governments and intergovernmental entities may use creators only for tourism, public-interest or employment content Legal Rights & Agreement Rules

• Promoting tourism, cultural or entertainment initiatives
• • Governments and intergovernmental entities may use creators only for tourism, public-interest or employment content Legal Rights & Agreement Rules
• Promoting a significant public interest relating to the welfare or well-being of the general public, such as public health, safety or education
• • Governments and intergovernmental entities may use creators only for tourism, public-interest or employment content Legal Rights & Agreement Rules
• Promoting employment or volunteer opportunities
• • Governments and intergovernmental entities may use creators only for tourism, public-interest or employment content Legal Rights & Agreement Rules
• Official entities responsible for overseeing elections may partner with content creators to produce branded content about elections and referendums. This branded content must be limited to the procedures and methods for participating in elections or referendums, including logistical information, voter registration, promoting participation and recruiting for election-related employment or volunteer opportunities.
• • Official election bodies may use creators for branded content limited to election procedures and participation Legal Rights & Agreement Rules