Phone and social contacts are collected, with your permission, and matched to users
With your permission, TikTok collects your phone and social network contacts. If you choose to sync contacts, it collects names, phone numbers and email addresses from your device's phone book and your social network friends list, and matches them to users who have TikTok accounts. TikTok also collects information about the accounts you follow and that follow you.
Supporting quotations
Your phone and social network contacts, with your permission. If you choose to sync your contacts, we will collect information, such as names, phone numbers, and email addresses from your device’s phone book, and friends list from your social network, and match that information to users who have TikTok accounts. We also collect information about the accounts you follow and that follow you.
Qualifications & exceptions
Contact collection is conditioned on your permission and, for syncing, your choice to sync.
Linking & Identification · Company practice
Device and user IDs are assigned and may be used to identify your activity across devices
TikTok automatically assigns device IDs and user IDs and may use them, together with other information, to identify your activity across devices.
Supporting quotations
We automatically assign device IDs and user IDs, and may use this and other information to identify your activity across devices.
Qualifications & exceptions
"May use" - the text states a permission, not that it always does so.
Linking & Identification · Company practice
Advertisers and partners send data on your off-TikTok activity, including hashed emails and phone numbers
Advertisers, publishers and measurement and other partners provide TikTok with information about you and actions you took outside its websites and apps, including pages you visit, products you purchase and apps you download, plus mobile advertising identifiers, hashed email addresses and phone numbers and cookie identifiers. TikTok uses this to measure ad effectiveness and better deliver ads on its sites and apps or through TikTok Ad Network elsewhere online, depending on your ads settings. Some partners let TikTok collect similar information directly by integrating TikTok Advertiser Tools such as TikTok Pixel. The Your Rights and Choices section says you can manage how activity elsewhere online is used to serve ads through in-app Ads settings.
Supporting quotations
Advertisers, publishers, and measurement and other partners provide us with information about you and the actions you have taken outside of our websites and apps, including the pages you visit, products or services you purchase, and apps you download.
These partners also provide information such as mobile identifiers for advertising, hashed email addresses and phone numbers, and cookie identifiers, which we use to help measure the effectiveness of ads we serve and to better deliver ads to you on our websites and apps, or through TikTok Ad Network elsewhere online, depending on your ads settings.
Some of our advertisers and other partners enable us to collect similar information directly from their websites or apps by integrating our TikTok Advertiser Tools (such as TikTok Pixel).
If you have a TikTok account, you can navigate to “Ads” in your in-app settings to manage how your activity elsewhere online is used to serve you ads on our websites and apps.
Qualifications & exceptions
How the data is used for ad delivery depends on your ads settings.
Not stated here
The linked TikTok Advertiser Tools page and the Ads settings screens are not supplied here, so this card cannot say what data TikTok Pixel and other tools collect or exactly what each ads setting changes.
Linking & Identification · User right or choice
In-app Ads settings manage ads from your outside activity; people without an account use a webform
If you have a TikTok account, the "Ads" section of your in-app settings lets you manage how your activity elsewhere online is used to serve you ads on TikTok's websites and apps, and how TikTok Ad Network serves ads to you elsewhere online. If you do not have an account, you can manage TikTok Ad Network ads using a webform or the ad notice shown with ads delivered by the network.
Supporting quotations
If you have a TikTok account, you can navigate to “Ads” in your in-app settings to manage how your activity elsewhere online is used to serve you ads on our websites and apps. Using your in-app settings, you can also manage the ads that TikTok Ad Network serves you elsewhere online.
If you do not have a TikTok account, you can manage the ads that TikTok Ad Network serves elsewhere online using the webform here, or through the ad notice that appears along with ads that are delivered by the TikTok Ad Network.
Not stated here
The linked privacy request webform is not supplied here, so this card cannot say what the form asks for or how requests are handled beyond what this policy states.