Collected information is used for the listed purposes and may be combined for any of them
TikTok says it uses the information it collects for the purposes listed in this section, and may combine information it collects for any of those purposes.
The combination purpose is limited to "any of the foregoing purposes" in the list.
Use & Processing · Company practice
Information is used to run the Services, let users create and share content, and give support
TikTok uses the information it collects to operate and administer the Services, such as enabling you to create, share and consume content, interact with other users and their content, and providing user support.
Supporting quotations
To operate and administer the Services, such as enabling you to create, share, and consume content and to interact with other users and their content, and providing user support.
Use & Processing · Company practice
Information is used to improve the Services and to train and test machine learning models
TikTok uses collected information to review, support, improve and develop the Services, and to train, test and improve technology such as machine learning models and algorithms. The stated methods include analyzing how people use the Services, conducting research, soliciting feedback, and monitoring your activity and usage across the devices you use to access the Services.
Supporting quotations
To review, support, improve, and develop the Services, and train, test, and improve technology, such as machine learning models and algorithms
by analyzing how people are using the Services; conducting research; soliciting feedback; monitoring your activity and usage across the devices you use to access the Services
Qualifications & exceptions
The methods are introduced by "including", so they are examples of the means used.
Use & Processing · Company practice
User content, messages, AI interactions and metadata are scanned and reviewed for improvement and enforcement
Two listed purposes include scanning, analyzing and reviewing user content, messages, AI interactions and associated metadata: improving and developing the Services, and enforcing TikTok's Terms of Service, Community Guidelines and other policies and protecting community safety and the integrity of the Services.
Supporting quotations
and scanning, analyzing, and reviewing user content, messages, AI interactions, and associated metadata.
including by scanning, analyzing, and reviewing user content, messages, AI interactions, and associated metadata.
Not stated here
The linked Terms of Service and Community Guidelines are not supplied here, so this card cannot say what rules the scanning enforces.
Use & Processing · Company practice
Information is used to personalize features such as the For You feed and creation tools
TikTok uses collected information to personalize and customize certain features and content, such as your "For You" feed and content creation tools.
Supporting quotations
To personalize and customize certain features and content, such as providing your “For You” feed and content creation tools.
Use & Processing · Company practice
Information is used to provide shopping features and fulfill purchases
TikTok uses collected information to provide its shopping features and to facilitate the purchase and delivery of products, goods and services.
Supporting quotations
To provide our shopping features and facilitate the purchase and delivery of products, goods, and services.
Use & Processing · Company practice
Information is used for marketing campaigns, and user content is used in campaigns with permission
TikTok uses collected information to promote its own and third-party products and services through marketing campaigns, including communications, contests and events. It may also use user content as part of marketing campaigns, with your permission.
Supporting quotations
To promote our and third-party products and services through marketing campaigns, including communications, contests, and events. We may also use user content as part of our marketing campaigns, with your permission.
Qualifications & exceptions
Use of user content in marketing campaigns is stated as subject to your permission.
Use & Processing · Company practice
Information is used to provide and improve advertising services and measure ad effectiveness
TikTok uses collected information to provide and improve its advertising services and to measure the effectiveness of the ads it serves.
Supporting quotations
To provide and improve our advertising services and measure the effectiveness of the ads we serve.
Use & Processing · Company practice
Information is used for social features such as Find Friends and account suggestions
TikTok uses collected information to support social functions, including letting people connect (for example through Find Friends), suggesting accounts to you and your account to others, and letting people share, download and otherwise interact with user content.
Supporting quotations
To support the social functions of the Services, including to permit you and others to connect with each other (for example, through our Find Friends function), to suggest accounts to you and suggest your account to others, and for you and others to share, download, and otherwise interact with user content.
Use & Processing · Company practice
Information is used to communicate with you, including about service changes
TikTok uses collected information to communicate with you, including to notify you about changes in its services.
Supporting quotations
To communicate with you, including to notify you about changes in our services.
Use & Processing · Company practice
Information may be used for other purposes disclosed at collection or based on your consent
TikTok may use collected information for any other purposes disclosed to you at the time it collects the information, or pursuant to your consent.
Supporting quotations
For any other purposes disclosed to you at the time we collect your information or pursuant to your consent.
Use & Processing · Company practice
Information may be aggregated or de-identified
TikTok lists aggregating or de-identifying the information it collects as one of its purposes.