Policy covers personal information processed across TikTok apps, sites and services that link to it
The policy says it applies to personal information TikTok processes in connection with TikTok apps, websites, software and related services (called the "Platform") that link to or reference this Privacy Policy. The scope therefore depends on the product pointing to this document. The source shows only a "Last updated" date of 30 November 2025; it states no separate effective date and does not list which TikTok products link to it. This saved copy is the regional version titled for the EEA, UK and Switzerland; the text does not say whether it is meant to apply to people outside those regions.
Supporting quotations
This privacy policy ("Privacy Policy") applies to the personal information that TikTok processes in connection with TikTok apps, websites, software and related services (the “Platform”), that link to or reference this Privacy Policy.
Last updated: 30 November 2025
Qualifications & exceptions
Applies only to Platform services that link to or reference this Privacy Policy.
Not stated here
The text does not say which TikTok products link to this policy, or whether it governs people outside the EEA, UK and Switzerland.
Only a last-updated date is given; no effective date appears in this block.
Legal Rights & Agreement Rules · Company practice
TikTok Ireland and TikTok UK are joint controllers for people in the EEA, UK or Switzerland
For people who live in the European Economic Area, the United Kingdom or Switzerland, TikTok Technology Limited (an Irish company, "TikTok Ireland") and TikTok Information Technologies UK Limited (a UK company, "TikTok UK") are named as joint controllers of the information processed under this policy; "TikTok," "we," "our" and "us" refer to both together. The contact section lists a Dublin address for TikTok Ireland (for users in the EEA and Switzerland) and a London address for TikTok UK (for users in the UK). Separately, the section on information from advertising and measurement partners says TikTok processes certain partner-supplied information as a joint controller with those partners; that is a different joint-controller relationship from the one between the two TikTok companies.
Supporting quotations
If you live in the European Economic Area (“EEA”), the United Kingdom (“UK”), or Switzerland, TikTok Technology Limited, an Irish company (“TikTok Ireland”), and TikTok Information Technologies UK Limited (“TikTok UK”), a UK company, ("TikTok," "our," "we," or "us") are the joint controllers of your information processed in connection with this Privacy Policy.
For users in the European Economic Area and Switzerland: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland.
For users in the United Kingdom: TikTok Information Technologies UK Limited, Kaleidoscope, 4 Lindsey Street, London, EC1A 9HP, United Kingdom.
We process certain information that we receive from these partners as a joint controller with them.
Qualifications & exceptions
The joint-controller statement is tied to residents of the EEA, UK or Switzerland.
Joint controllership with advertising and other partners is a separate, narrower arrangement covering certain partner-supplied information.
Not stated here
The source does not say how responsibilities are split between TikTok Ireland and TikTok UK, or which entity handles a given request.
Data Access & Collection · Context
TikTok collects information three ways: what you provide, what it collects automatically, and other sources
The policy groups its collection into three channels: Information You Provide, Automatically Collected Information, and Information From Other Sources. The cards that follow take each channel in turn; this overview is only the policy's own classification.
Supporting quotations
We collect your information in three ways: Information You Provide, Automatically Collected Information, and Information From Other Sources.
Data Access & Collection · Company practice
Account information: date of birth, username, contact details and password, plus optional bio or image
When you set up an account TikTok collects what you provide, such as date of birth, username, email address and/or telephone number, and password. Adding other information such as a bio or image is optional ("You can choose").
Supporting quotations
We collect information that you provide when you set up an account, such as your date of birth, username, email address and/or telephone number, and password. You can choose to add other information to your account, such as a bio or image.
Qualifications & exceptions
The examples are introduced by "such as" and are not stated to be exhaustive.
Bio and image are optional additions.
Data Access & Collection · Company practice
User Content is collected before you choose to save or upload it, and can include clipboard content and location tags
TikTok collects the content you create, import, upload or publish (photos, videos, audio, livestreams, comments, hashtags, feedback, reviews) and its metadata, including when, where and by whom it was created. It collects User Content "through pre-loading" at the time of creation, import or upload, "regardless of whether you choose to save or upload" it; the policy gives recommending music for a video as an example. If you copy and paste content to or from the Platform, or share between it and a third-party platform, TikTok also collects content from your device clipboard (text, images, video). Location information such as tourist attractions or shops is collected if you choose to add it to your User Content. Information about you can also appear in other users' content even if you are not a user. Whether such content is visible to others depends on your privacy settings: it may be visible to other users and the public, and with a public account and unrestricted posts it can be viewed or shared by anyone on or off the Platform, and may appear on search engines, content aggregators and news sites.
Supporting quotations
We collect the content you create, import, upload or publish through the Platform, such as photographs, videos, audio recordings, livestreams, comments, hashtags, feedback, reviews, and the associated metadata (such as when, where, and by whom the content was created).
We collect User Content through pre-loading at the time of creation, import, or upload, regardless of whether you choose to save or upload that User Content, for example, to recommend music based on the video.
We also collect content (such as text, images, and video) from your device's clipboard if you choose to copy and paste content to or from the Platform or share content between it and a third party platform.
In addition, we collect location information (such as tourist attractions, shops, or other points of interest) if you choose to add the location information to your User Content.
Even if you are not a user, information about you may appear in content created or published by users on the Platform.
Based on your privacy settings, your information, including your Account Information, User Content, and Usage Information may be visible to other users and the public.
Qualifications & exceptions
Clipboard collection is stated to occur if you choose to copy and paste or share between the Platform and a third party platform.
Location tags are collected only if you add them to your User Content; separate location collection is described under Automatically Collected Information.
Visibility of content to other users and the public depends on privacy settings, as the Users and the Public passage explains.
Not stated here
The text does not say how long pre-loaded content that you never save or upload is kept.
Data Access & Collection · Company practice
Messages: content and metadata, including chats with sellers and virtual assistants
TikTok collects the content of messages you send and receive on the Platform and associated metadata such as send, receive and read times and participants. It also collects messages sent or received through its chat functionality when you use the shopping feature to talk to sellers or when you use virtual assistants.
Supporting quotations
We collect the content of the messages you send and receive on the Platform and the associated metadata (such as the time the message was sent, received or read, as well as the participants in the communication).
We also collect the messages you send or receive through our chat functionality when using our shopping feature to communicate with sellers or using virtual assistants.
Data Access & Collection · Company practice
Contacts: phone book synced only if you choose, but other users can also supply your contact details
If you choose to sync your contacts, TikTok collects names, phone numbers and email addresses from the device phone book and matches them to Platform users. If you choose to find users through social network contacts, it collects your public profile information and the names and profiles of your social network contacts. It also collects information about the accounts you follow and that follow you. Separately, TikTok may receive contact information that you hold, or that is held about you, when contact information is synced by you or another user, or when a user provides your contact information to TikTok; that route does not depend on your own choice to sync.
Supporting quotations
If you choose to sync your contacts, we will collect information from your device’s phone book such as names, phone numbers, and email addresses, and match that information to users of the Platform.
If you choose to find other users through your social network contacts, we will collect your public profile information as well as names and profiles of your social network contacts.
We also collect information about the accounts you follow and that follow you.
We may also receive contact information that you hold or is held about you when contact information is synced with our Platform by you or another user.
or if your contact information is provided to us by a user
Qualifications & exceptions
Phone-book and social-network collection happen "if you choose"; follow and follower information is stated without that condition.
Another user's sync or submission can supply TikTok with your contact information.
When you make a purchase, payment or other transaction on or through the Platform, including buying TikTok Coins or products through shopping features, TikTok collects transaction information such as payment card information, billing, delivery and contact information, and the products purchased.
Supporting quotations
When you make a purchase, a payment, or other transaction on or through the Platform, including when you buy TikTok Coins or purchase products through our shopping features, we collect information about the transaction, such as payment card information, billing, delivery, and contact information, and products you purchased.
Data Access & Collection · Company practice
Surveys, promotions, support contacts (including proof of identity or age) and forms
TikTok collects what you provide if you choose to take part in a survey, research, promotion, contest, marketing campaign or event it conducts or sponsors. When you contact TikTok it collects what you send, such as proof of identity or age, feedback or inquiries, or reports of possible violations of its Terms, Community Guidelines or other policies. It also collects what you enter into forms on the Platform; you can let TikTok fill in forms automatically with account information such as addresses or payment information.
Supporting quotations
We collect Information You Provide if you choose to participate in a survey, research, promotion, contest, marketing campaign, or event conducted or sponsored by us.
When you contact us, we collect the information you send us, such as proof of identity or age, feedback or inquiries about your use of the Platform or information about possible violations of our
We collect the Information You Provide when you fill in a form on the Platform. You can let TikTok fill in forms automatically with your account info, like your addresses or payment info.
Not stated here
The linked Terms, Community Guidelines and other policies are not supplied in this document.
Data Access & Collection · Company practice
Technical information: device details, keystroke patterns or rhythms, IP address, cross-device identification
TikTok automatically collects device and network information when you access the Platform: device model, operating system, keystroke patterns or rhythms, IP address, system language and device settings, plus service-related, diagnostic and performance information such as crash reports and performance logs. It assigns a device ID and user ID automatically. Where you log in from multiple devices, TikTok uses the device ID and user ID to identify your activity across devices, stated purposes being a seamless log-in experience and security.
Supporting quotations
This information includes your device model, operating system, keystroke patterns or rhythms, IP address, system language and device settings.
We also collect service-related, diagnostic, performance information, including crash reports and performance logs.
We automatically assign you a device ID and user ID.
Where you log-in from multiple devices, we use information such as your device ID and user ID to identify your activity across devices to give you a seamless log-in experience and for security purposes.
Qualifications & exceptions
Cross-device identification is stated for a seamless log-in experience and for security purposes.
TikTok automatically collects approximate location (country, state or city) derived from technical information such as SIM card and IP address. Where you enable location services for the TikTok app in your device settings, it collects approximate or precise location from your device. So approximate location does not depend on the device setting, while device-level location depends on you enabling it.
Supporting quotations
We automatically collect information about your approximate location (e.g. country, state, or city) based on your Technical Information (such as SIM card and IP address).
Also, where you enable location services for the TikTok app within your device settings, we collect approximate or precise location information from your device.
Qualifications & exceptions
Device-based approximate or precise location is conditional on you enabling location services for the app.
Data Access & Collection · Company practice
Usage information: interactions with content and ads, duration, engagement, search history and in-app browser activity
TikTok collects how you engage with the Platform: how you interact with content and ads, the duration and frequency of use, your engagement with other users and your search history. It also collects information about your interactions with websites when you use its in-app browser.
Supporting quotations
We collect information about how you engage with the Platform, including information about how you interact with content and ads, the duration and frequency of your use, your engagement with other users, and your search history.
We also collect information about your interactions with websites when you use our in-app browser.
Data Access & Collection · Company practice
Content characteristics: TikTok analyses your videos, images and audio, including faces and spoken words
TikTok detects and collects characteristics and features of the videos, images and audio recordings in your User Content, for example identifying objects and scenery, the existence or location within an image of a face or other body parts, and the text of words spoken. Stated reasons given are content moderation and providing special effects (video filters and avatars) and captions; these are introduced as examples ("for example") rather than a full list.
Supporting quotations
We detect and collect characteristics and features about the videos, images, and audio recordings that are part of your User Content, for example, by identifying objects and scenery, the existence or location within an image of a face or other body parts; and the text of words spoken in your User Content.
We do this, for example, for content moderation and to provide special effects (such as video filters and avatars) and captions.
Qualifications & exceptions
Purposes are introduced with "for example" and are not stated to be exhaustive.
Not stated here
This block does not say whether faces or voices are used to identify individuals; it describes detecting presence, location and spoken text.
Inference & Profiling · Company practice
Inferred information: TikTok infers attributes such as age-range and gender, and interests
TikTok infers attributes (such as age-range and gender) and interests from the information it already has about you. Stated uses are examples: keeping the Platform safe (such as content moderation), showing relevant information, and, "where permitted," serving personalised ads based on your interests.
Supporting quotations
We infer your attributes (such as age-range and gender) and interests based on the information we have about you.
We use inferences, for example, to keep the Platform safe (such as for content moderation), to show you relevant information, and, where permitted, to serve you personalised ads based on your interests.
Qualifications & exceptions
Uses are given "for example" and are not stated to be exhaustive.
Personalised ads based on interests are conditioned on "where permitted".
Not stated here
The text does not say what law or setting decides when personalised ads are permitted.
Data Access & Collection · Company practice
Cookies and similar technologies are used to operate the Platform and for marketing; consent where required by law
TikTok uses cookies and similar tracking technologies to operate and provide the Platform (examples: remembering language preferences, not showing you the same video more than once, security) and also for marketing purposes. It says it will obtain your consent to cookie use "where required by law". The policy refers readers to a separate Cookies Policy for more detail; that policy is not part of this saved text.
Supporting quotations
We use cookies and similar tracking technologies to operate and provide the Platform.
We also use these technologies for marketing purposes.
We will obtain your consent to our use of cookies where required by law.
Qualifications & exceptions
Consent is promised only "where required by law".
Not stated here
The linked Cookies Policy is not supplied here, so cookie categories, durations and choices are unknown from this text.
Linking & Identification · Company practice
Advertisers and measurement partners send TikTok data about your activity off the Platform, including purchases
Advertisers, measurement and other partners share with TikTok information about you and your actions outside the Platform, such as activity on other websites and apps or in stores, including products or services you purchased online or in person. Partners also share identifiers such as mobile advertising IDs, hashed email addresses and phone numbers, and cookie identifiers, which TikTok uses to match you and your off-Platform actions to your TikTok account. Some partners let TikTok collect similar information directly from their site or app through TikTok Advertiser Tools such as TikTok Pixel. The policy says partners are required to have the necessary rights and permissions to share your information, and that TikTok processes certain partner-supplied information as a joint controller with them.
Supporting quotations
Advertisers, measurement and other partners share information with us about you and the actions you have taken outside of the Platform, such as your activities on other websites and apps or in stores, including the products or services you purchased, online or in person.
These partners also share information with us, such as mobile identifiers for advertising, hashed email addresses and phone numbers, and cookie identifiers, which we use to help match you and your actions outside of the Platform with your TikTok account.
Some of our advertisers and other partners enable us to collect similar information directly from their website or app by integrating our
These partners are required to have the necessary rights and permissions to share your information with us before doing so.
We process certain information that we receive from these partners as a joint controller with them.
Qualifications & exceptions
Matching uses identifiers such as hashed email addresses, phone numbers, mobile advertising IDs and cookie IDs.
The permissions requirement is a statement of what partners are required to have; the text does not say how TikTok checks it.
Not stated here
The linked partner arrangements and Advertiser Tools terms are not supplied in this text.
Data Access & Collection · Company practice
Sellers, payment and fulfilment providers send TikTok payment confirmation and delivery information
TikTok receives information about you from sellers and from payment and transaction fulfilment providers, such as payment confirmation details and information about delivery of products you bought through its shopping features.
Supporting quotations
We receive information about you from sellers as well as payment and transaction fulfillment providers, such as payment confirmation details, and information about the delivery of products you have purchased through our shopping features.
Data Access & Collection · Company practice
Third-party sign-in, linked services and safety providers can send TikTok information about you
When you sign up for or log in using a third-party sign-in feature, the platform provides TikTok with information such as email address, authentication ID and public profile. TikTok may also receive contact information held about you when contacts are synced by you or another user. When you interact with a third-party service that integrates TikTok Developer Tools (for example logging in to another platform with your TikTok account, or using the TikTok share button on another platform), TikTok receives the information needed for features like cross-service authentication or cross-posting. TikTok may also receive information from third-party providers that it uses for safety purposes, including protecting users and content moderation.
Supporting quotations
Third party platforms provide us with information (such as your email address, authentication ID, and public profile) when you choose to sign up for or log in to the Platform using sign-in features provided by those third parties.
We may also receive contact information that you hold or is held about you when contact information is synced with our Platform by you or another user.
we will receive the information necessary to provide you with features like cross-service authentication or cross-posting.
We may also receive information from third party providers which we use for safety purposes, including to protect users on the Platform and for content moderation.
Qualifications & exceptions
The sign-in information flow is stated to occur when you choose a third-party sign-in feature.
Synced contact information can come from you or another user.
Not stated here
The text does not name the third-party providers it receives safety information from.
Data Access & Collection · Company practice
Additional sources: public sources, government authorities, and mentions of you in others' content or complaints
TikTok may collect or receive information about you from organisations, businesses, people and others, for example publicly available sources, government authorities, professional organisations and charity groups. It also collects information about you where you are included or mentioned in User Content, Messages, or in a complaint, appeal, request or feedback submitted by a user or third party, or where a user provides your contact information.
Supporting quotations
We may collect or receive information about you from organisations, businesses, people, and others, including, for example, publicly available sources, government authorities, professional organisations, and charity groups.
We also collect information about you where you are included or mentioned in User Content, Messages, in a complaint, appeal, request or feedback submitted by a user or third party, or if your contact information is provided to us by a user.
Qualifications & exceptions
The listed source types are examples ("including, for example").
Applies whether or not the person is a TikTok user.
Use & Processing · Context
TikTok uses information to operate, provide, develop and improve the Platform for the listed purposes
The policy says TikTok uses your information to operate, provide, develop and improve the Platform, "including" the purposes listed in this section, and points to the legal-bases section for more detail. The word "including" means the list is not stated to be complete.
Supporting quotations
We use your information to operate, provide, develop, and improve the Platform, including for the following purposes.
You can find more detail in “Our Legal Bases and How We Process Your Information”.
Qualifications & exceptions
The list of purposes is introduced with "including" and is not stated to be exhaustive.
Use & Processing · Company practice
Providing and administering the Platform, personalisation, and connecting users
TikTok uses information to provide and administer the Platform, such as letting you create, share and consume content, interact with other users and their content, and get user support. It uses information to personalise and customise certain features and content, such as your "For You" feed and content creation tools, and to provide interactive features such as enabling your content to be used in other users' videos (the source list item is cut off after a comma). It also uses information to suggest your account to other users and others' accounts to you to help connect users.
Supporting quotations
Provide and administer the Platform, such as enabling you to create, share, and consume content, to interact with other users and their content, and provide user support.
Personalise and customise certain features and content such as providing your “For You” feed and content creation tools.
Provide certain interactive features, such as enabling your content to be used in other users’ videos
Suggest your account to other users and suggest accounts of others to you to help connect you with other users.
Qualifications & exceptions
The interactive-features list item ends at a comma in the source, so any further examples are not visible.
Not stated here
The text does not say which information feeds the For You feed or account suggestions in this section.
Use & Processing · Company practice
Shopping features: information is shared with sellers, payment and fulfilment providers to process orders
TikTok uses information to provide shopping features (such as personalised shopping benefits) and to facilitate purchase and delivery of products, goods and services. That includes sharing your information with sellers, payment and transaction fulfilment providers and other service providers in order to process orders. The transfers section adds that for transfers to sellers and fulfilment providers in countries without an adequacy decision, TikTok relies on GDPR Article 49 (1)(b) and (c) for purchase information when needed to provide shopping features or process orders.
Supporting quotations
Provide our shopping features (such as personalised shopping benefits) and facilitate the purchase and delivery of products, goods and services, including sharing your information with sellers, payment and transaction fulfilment providers, and other service providers in order to process your orders.
to sellers and transaction fulfilment providers in countries without an adequacy decision when necessary to provide shopping features to facilitate the purchase and delivery of products, goods and services, or to process your orders
Qualifications & exceptions
The sharing is tied to processing your orders.
Transfers to countries without an adequacy decision rely on the Article 49 grounds named in the transfers section.
Use & Processing · Company practice
Enforcement: content is reviewed by technology, including automated means, and by human moderators
TikTok uses information to enforce its Terms, Guidelines and other policies that apply to you. It reviews User Content and other information through a mix of technology (including automated means) and human moderation to protect the safety and well-being of the community.
Supporting quotations
Enforce our Terms, Guidelines, and other policies that apply to you.
We review User Content and other information through a mix of technology (including through automated means) and human moderation to protect the safety and well-being of our community.
Not stated here
The linked Terms and Guidelines are not supplied here.
Use & Processing · Company practice
Advertising: ads are served, with personalised ads only where permitted and, on the ad network, with consent
TikTok uses information to provide and improve its advertising services, including serving ads, with personalised ads included "where permitted". The legal-bases section adds that, with your consent and in regions where it is available, TikTok uses certain information associated with your account to personalise ads served through its advertising network. This section refers to a separate TikTok Ad Network Privacy Policy for how information is processed through the ad network; that policy is not supplied here.
Supporting quotations
Provide and improve our advertising services, including to serve ads (including personalised ads, where permitted).
With your consent and in regions where it is available, we use certain information associated with your TikTok user account to personalise ads served via our advertising network.
Qualifications & exceptions
Personalised ads are conditioned on "where permitted"; the ad-network personalisation is conditioned on consent and regional availability.
Not stated here
The Ad Network Privacy Policy is linked but not supplied, so its details are unknown from this text.
The text does not say which regions have ad-network personalisation available.
Use & Processing · Company practice
Analytics reports for partners, sellers and creators; seller marketing messages with sellers as joint controllers
TikTok creates analytics reports so that partners, sellers and creators can see how their content, ads or products perform and better understand their audience and buyers. It also uses information to facilitate marketing communications from sellers to you on the Platform, and says it acts as a joint controller with the sellers in that scenario. It uses information to promote the Platform or third-party services through marketing communications, contests or promotions.
Supporting quotations
Create analytics reports so that partners, sellers and creators can see how their content, ads or products are performing and to better understand their audience and buyers.
Promote the Platform or third party services through marketing communications, contests, or promotions.
Facilitate the sending of marketing communications by sellers to you on our Platform.
We act as a joint controller with the sellers in this scenario.
Not stated here
The linked seller arrangements are not supplied here.
Use & Processing · Company practice
Safety and security uses, and improving the Platform including training machine learning models
TikTok uses information to maintain and enhance the safety, security and stability of the Platform by identifying and addressing technical or security issues (such as bugs, spam accounts, and detecting abuse, fraud and illegal activity). It also uses information to review, improve and develop the Platform, including by monitoring interactions and usage across your devices, analysing how people use it, and training, testing and improving its technology, such as machine learning models and algorithms.
Supporting quotations
Maintain and enhance the safety, security, and stability of the Platform by identifying and addressing technical or security issues or problems (such as technical bugs, spam accounts, and detecting abuse, fraud, and illegal activity).
Review, improve, and develop the Platform, including by monitoring interactions and usage across your devices, analysing how people are using it, and by training, testing, and improving our technology, such as our machine learning models and algorithms.
Not stated here
This block does not say which categories of information are used to train models.
Sharing & Disclosure · Company practice
Sharing with third-party platforms at your request and facilitating independent research
TikTok uses information to share your information with third-party platforms to provide you with features, such as content sharing at your request when you integrate your TikTok account with a third-party service. It also uses information to facilitate research by independent researchers that meets certain criteria; the criteria are not stated in this section.
Supporting quotations
Share your information with third party platforms to provide you with features, like content sharing at your request when you integrate your TikTok account with a third party service.
Facilitate research conducted by independent researchers that meets certain criteria.
Qualifications & exceptions
The research criteria are stated only as "certain criteria".
Not stated here
The criteria for independent research are not stated here, and the text does not say what information researchers receive.
Legal Rights & Agreement Rules · Company practice
Legal obligations, public-interest tasks, vital interests, and defending rights and interests
TikTok uses information to comply with legal obligations, or as necessary to perform tasks in the public interest, or to protect the vital interests of users and other people. It also uses information to protect the Platform and defend its legal rights and commercial interests, and those of its affiliates, users and the public.
Supporting quotations
Comply with our legal obligations, or as necessary to perform tasks in the public interest, or to protect the vital interests of our users and other people.
Protect the Platform and defend our legal rights and commercial interests, and those of our affiliates, users and the public.
Sharing & Disclosure · Company practice
Service providers receive information from all three collection categories, as necessary for their services
TikTok engages service providers that help provide, support and develop the Platform and understand how it is used, with services such as cloud hosting, content delivery, customer and technical support, content moderation, marketing, analytics and payment services. It shares Information You Provide, Automatically Collected Information and Information From Other Sources with them "as necessary to enable them to provide their services". All three collection categories are covered, limited by necessity for the provider's service.
Supporting quotations
We engage service providers that help us provide, support, and develop the Platform and understand how it is used.
They provide services such as: cloud hosting, and content delivery, customer and technical support, content moderation, marketing, analytics, and payment services.
We share Information You Provide, Automatically Collected Information, and Information From Other Sources with these service providers as necessary to enable them to provide their services.
Qualifications & exceptions
Sharing is limited to what is necessary for the provider's services; the service list is introduced with "such as".
Not stated here
The service providers are not named.
Sharing & Disclosure · Company practice
Third-party platforms and partners receive limited information, with login, sign-up and sharing examples
TikTok shares "limited information" that may include Information You Provide, Technical Information and Usage Information with third-party platforms and partners whose services are integrated with the Platform or with whom it has a commercial relationship. The reasons given are a seamless experience, letting your content be shared on other platforms, letting sellers view and manage your orders through shopping features, and helping third parties authenticate users. Examples: if you log in to a third-party platform with your account, it shares your basic account information and any other Information You Provide; if you sign up or log in to the Platform with a third-party account such as Facebook or Google, it shares certain Technical Information to facilitate that; if you share your published User Content to other social media platforms, it shares the User Content and related information.
Supporting quotations
We share limited information which may include Information You Provide, Technical Information, and Usage Information with third party platforms and partners whose platform or services are integrated with the Platform, or with whom we have a commercial relationship.
We do this to give you a seamless experience, allow your content to be shared on other platforms, allow sellers to view and manage your orders through our shopping features, and enable third party platforms and partners to better authenticate users.
log-in to a third party platform using your account, we will share your basic account information and any other Information You Provide
sign-up or log-in to the Platform using your account details from a third party platform (such as Facebook or Google), we will share certain Technical Information to facilitate this
share User Content you publish on the Platform on other social media platforms, we will share your User Content and related information
Qualifications & exceptions
The shared information is described as "limited" and "may include" the named categories.
The three scenarios are examples ("Some examples include if you").
Not stated here
The partners with whom TikTok has a commercial relationship are not named.
Sharing & Disclosure · Company practice
Advertisers get aggregate reports only; measurement providers receive provided, Technical and Usage Information
TikTok gives advertisers reports on the performance of their ads and other content, containing aggregate information drawn from Information You Provide, Automatically Collected Information and Information From Other Sources. It says it does not share information with advertisers that can be used to contact you, such as name or email address, unless you give permission. Separately, TikTok shares Information You Provide, Technical Information and Usage Information with third-party measurement providers, who create aggregate reports that help TikTok measure advertising on the Platform and help advertisers understand effectiveness and audience. The collection section defines Technical Information as device model, operating system, keystroke patterns or rhythms, IP address, system language and device settings.
Supporting quotations
These reports contain aggregate information of certain Information You Provide, Automatically Collected Information, and Information From Other Sources.
We don’t share information with advertisers that can be used to contact you (such as your name or email address) unless you give us your permission.
We share Information You Provide, Technical Information and Usage Information with third party measurement providers who create aggregate reports that help us measure advertising served on the Platform and help our advertisers understand their effectiveness and their audience.
This information includes your device model, operating system, keystroke patterns or rhythms, IP address, system language and device settings.
Qualifications & exceptions
The advertiser limit covers information that can be used to contact you; it is lifted only by your permission.
What goes to measurement providers is not described as aggregate; the aggregate reports are what those providers create.
Not stated here
The measurement providers are not named, and the text does not say whether the information shared with them is identifiable.
Sharing & Disclosure · Company practice
Sellers and their service providers receive purchase information and some device or connection details
When you buy through TikTok shopping features, TikTok shares Purchase Information for the transaction with the sellers and the service providers acting for them, including order items, contact details and delivery information so the order can be processed. It also shares certain Technical Information about your device or connection with these parties to help ensure the security of the transaction. The policy tells you to check the product and seller location details on the Platform for where your information will be sent, so the destination depends on the seller.
Supporting quotations
When you make a purchase through the shopping features on our Platform, we share Purchase Information related to the transaction with the sellers and service providers acting on their behalf.
This includes order items, contact details and delivery information so that your order can be processed.
We also share certain Technical Information about your device or connection with these parties to help ensure the security of the transaction.
please review the product and seller location details provided on the Platform for information about where your information will be sent.
Qualifications & exceptions
Where the information goes depends on the seller location shown on the Platform.
Sharing & Disclosure · Company practice
Analytics services give creators, advertisers and sellers aggregated statistics; joint control in some cases
TikTok provides aggregated statistics and insights to help people and businesses understand engagement with the Platform. Examples: creators, advertisers and sellers can see counts of views, likes, comments and shares of their content and information about their followers, buyers and audience. The aggregate information is created from Information You Provide and Automatically Collected Information. In certain circumstances TikTok is a joint controller with TikTok account holders for this processing; a linked page explains the joint processing for TikTok Analytics, and that page is not supplied here.
Supporting quotations
We provide aggregated statistics and insights to help people and businesses understand how people are engaging with the Platform.
We create this aggregate information using Information You Provide and Automatically Collected Information.
In certain circumstances, TikTok is a joint controller with TikTok account holders for this processing.
Qualifications & exceptions
Joint controllership applies only "in certain circumstances", which the text does not specify.
Not stated here
The circumstances of joint controllership are in a linked page that is not supplied.
Sharing & Disclosure · Company practice
Corporate Group entities process your information for TikTok for functions such as storage, security and moderation
The Platform is supported by certain entities within TikTok's corporate group. They process Information You Provide, Automatically Collected Information and Information From Other Sources for TikTok as necessary to provide functions such as storage, content delivery, security, research and development, analytics, payment services, customer and technical support, and content moderation. The policy refers to the global operations and data transfers section for more.
Supporting quotations
These entities process Information You Provide, Automatically Collected Information, and Information From Other Sources for us, as necessary to provide certain functions, such as storage, content delivery, security, research and development, analytics, payment services, customer and technical support, and content moderation.
Qualifications & exceptions
Function list is introduced with "such as".
Not stated here
The group entities and their locations are not named in this block.
Sharing & Disclosure · Company practice
Users and the public: a public account can be seen by anyone and may appear in search engines
The policy introduces further "limited scenarios" in which information is shared. Based on your privacy settings, your information, including Account Information, User Content and Usage Information, may be visible to other users and the public. With a public account and posts whose visibility you have not individually restricted, Account Information and User Content can be viewed or shared by anyone on or off the Platform, with or without a TikTok account. Depending on privacy settings, Account Information and User Content may also appear on search engines, content aggregators and news sites. A linked page explains account types and privacy settings, including limiting the audience for your videos.
Supporting quotations
We share your information in other limited scenarios as follows:
Based on your privacy settings, your information, including your Account Information, User Content, and Usage Information may be visible to other users and the public.
if you have a public account and have not restricted the visibility of your posts individually, your Account Information and User Content can be viewed or shared by anyone on or off the Platform, whether or not they have a TikTok account.
Depending on your privacy settings, your Account Information and User Content may also appear on search engines, content aggregators, and news sites.
Qualifications & exceptions
Visibility turns on account type and privacy settings, including individual post restrictions.
Independent researchers: information is shared to facilitate research that meets certain criteria
TikTok says it shares your information with independent researchers to facilitate research that meets certain criteria, which it describes in the legal-bases section.
Supporting quotations
We share your information with independent researchers to facilitate research that meets certain criteria as described in Our Legal Bases and How We Process Your Information.
Not stated here
The criteria are not stated in this passage; see the legal-bases section for how the policy describes them.
Sharing & Disclosure · Company practice
Corporate transactions: information may be disclosed to third parties in a merger, sale or change of control
TikTok says your information may be disclosed to third parties in connection with a corporate transaction such as a merger, sale of assets or shares, reorganisation, financing, change of control, or acquisition of all or part of its business. The text does not say what protections or notice apply to that information after such a transaction.
Supporting quotations
Your information may be disclosed to third parties in connection with a corporate transaction, such as a merger, sale of assets or shares, reorganisation, financing, change of control, or acquisition of all or a portion of our business.
Not stated here
The passage does not say whether you would be notified or what limits would bind the recipient.
Sharing & Disclosure · Company practice
Legal obligations and rights: information may be accessed, preserved and shared on a good-faith belief of necessity
TikTok may access, preserve and share the information described in the collection section with law enforcement agencies, public authorities, researchers, copyright holders or other third parties if it has a good-faith belief that this is necessary to: comply with applicable law, legal process or government requests (as consistent with internationally recognised standards); protect the rights, property and safety of users, copyright holders and others, including to protect life or prevent imminent bodily harm (the example given is providing a user's IP address to law enforcement in an emergency where someone's life or safety is at risk); investigate potential violations of and enforce its Terms, Guidelines or other applicable terms, policies or standards; or detect, investigate, prevent or address misleading activity, copyright infringement or other illegal activity. The vital-interests section adds that it may use information, including scanning messages and associated metadata where permitted by law, and provide law enforcement or emergency services with information in urgent situations to protect health or life, generally Information You Provide and Automatically Collected Information depending on the situation. The policy points to separate law enforcement guidelines for how requests are handled; those are not supplied here.
Supporting quotations
We may access, preserve, and share the information described in "What Information We Collect" with law enforcement agencies, public authorities, researchers, copyright holders, or other third parties if we have good faith belief that it is necessary to:
comply with applicable law, legal process or government requests, as consistent with internationally recognised standards
protect the rights, property, and safety of our users, copyright holders, and others, including to protect life or prevent imminent bodily harm.
For example, we may provide information (such as your IP address) to law enforcement in the event of an emergency where someone’s life or safety is at risk
investigate potential violations of and enforce our Terms, Guidelines, or any other applicable terms, policies, or standards
detect, investigate, prevent, or address misleading activity, copyright infringement, or other illegal activity.
This could also include providing law enforcement agencies or emergency services with information in urgent situations to protect health or life.
We generally provide Information You Provide and Automatically Collected Information, although it depends on the specific situation.
To learn more about how we handle requests from law enforcement agencies and public authorities, see our
Qualifications & exceptions
Every disclosure is conditioned on TikTok's own good-faith belief of necessity.
Compliance with legal requests is described as "as consistent with internationally recognised standards".
Not stated here
The Law Enforcement Guidelines are linked but not supplied in this text.
What counts as the information shared in the vital-interests case "depends on the specific situation".
Legal Rights & Agreement Rules · Company commitment
Legal bases: TikTok says it may only use your information with a legal basis, depending on the purpose
The policy says TikTok may only use your information when it has a "legal basis", and that it uses different bases depending on the purpose of the processing. Six bases are named: contractual necessity, legitimate interests (TikTok's, yours or another party's), consent, compliance with a legal obligation, performing a task in the public interest, and protection of vital interests. This section is said to explain, for each basis, why information is used, how it is processed, the categories involved and the associated rights, and the rights "always" include the right to access your information. It points to the "Your Rights and Choices" section for how to exercise rights.
Supporting quotations
We may only use your information when we have a “legal basis” to do so.
These legal bases are contractual necessity, legitimate interests (ours, yours or those of another party), consent, compliance with a legal obligation, performing a task in the public interest, and protection of vital interests.
This section also describes why we use your information, how this information is processed, the categories of information involved, and the associated rights (which always includes the right to access your information).
Qualifications & exceptions
Different legal bases apply to different purposes.
Legal Rights & Agreement Rules · Company practice
Contractual necessity: information used to perform the Terms contract, if you have the legal capacity to contract
Where you have the legal capacity to enter into an enforceable contract, TikTok uses Information You Provide, Automatically Collected Information and Information From Other Sources where necessary to perform the contract you enter into (its Terms) when you register for, access or use the Platform. The listed uses are providing the Platform (creating, sharing and consuming content, interacting, social features, products and services you purchase); personalising features such as the For You feed and suggesting accounts; processing orders and deliveries, including sharing Purchase Information with sellers, payment and transaction fulfilment providers and other service providers; and administering the Platform, such as service-related communications, purchase updates and support, and responding to queries, claims or disputes (including requests for a copy of your information). Whenever information is used on this basis, you have the right to port information you have provided to TikTok. The capacity condition means the text does not describe the basis for people who lack it.
Supporting quotations
If you have the legal capacity to enter into an enforceable contract, we use Information You Provide, Automatically Collected Information, and Information From Other Sources where it is necessary to perform the contract you enter into (our Terms) when you register for, access, or use the Platform.
We use your information to allow you to access and use the Platform, including allowing you to create, share and consume content, interact with others, utilise social features, and provide you with products and services you purchase.
We also personalise certain features and content such as providing your “For You” feed, which shows you videos that we think you would be interested in
We use your information to process orders, such as to facilitate the purchase and delivery of products, and communicate with you about your orders.
This includes sharing Purchase Information with Sellers, Payment and Transaction Fulfilment Providers, and Other Service Providers
We also use the information we have to administer the Platform, such as to communicate with you on service related matters, provide you with updates and support regarding any purchase you make on or through the Platform, and respond to and process your queries, claims or disputes
Whenever we use your information on the basis that it is necessary for the contract we have with you, you have the right to port information you have provided to us.
Qualifications & exceptions
The basis applies only where use is necessary to perform the contract (the Terms) and you have the legal capacity to contract.
The portability right is stated for information you have provided to TikTok.
Not stated here
The text does not say what basis applies to a user who lacks the legal capacity to contract.
Account & Service Control · Company practice
Enforcing Terms can mean age-restricting or removing content, or suspending or banning your account
Under contractual necessity, TikTok says it uses your information to enforce its Terms, Guidelines and policies, including through automated means and human moderation. This may include age restricting or removing content, maintaining For You feed eligibility standards, or suspending or banning your account if TikTok determines you are violating its Terms or Guidelines. The determination is TikTok's own ("if we determine").
Supporting quotations
We use your information to enforce our Terms, Guidelines, and policies (including through automated means and human moderation).
This may include age restricting or removing content, maintaining our For You feed eligibility standards, or suspending or banning your account if we determine that you are violating our Terms or Guidelines.
Qualifications & exceptions
Account suspension or banning is conditioned on TikTok's own determination of a violation.
Not stated here
The Terms and Guidelines are not supplied here, and the text does not describe any appeal process.
Legal Rights & Agreement Rules · Company practice
Legitimate interests: used where necessary, unless outweighed by your interests, rights and freedoms
TikTok says it uses information where necessary to achieve legitimate interests, whether TikTok's, yours or a third party's, provided these are not outweighed by your interests or fundamental rights and freedoms. The following items set out each use with the interest relied upon and the information used. The rights section adds that you have the right to object to processing in certain circumstances, including when TikTok pursues its legitimate interests or those of a third party; TikTok says it will stop the particular processing if it does not have compelling legitimate grounds to continue it or need it for legal claims.
Supporting quotations
We use your information where this is necessary to achieve legitimate interests - whether belonging to us, you, or a third party - provided these interests are not outweighed by your interests or fundamental rights and freedoms.
This right applies when we are performing a task in the public interest, pursuing our legitimate interests or those of a third party
We will stop the particular processing if we don't have compelling legitimate grounds to continue that processing or don’t need it for legal claims.
Qualifications & exceptions
The balance against your interests and fundamental rights is a condition of this basis.
The right to object applies "in certain circumstances", and TikTok can continue if it has compelling legitimate grounds or needs the processing for legal claims.
Use & Processing · Company practice
Interactive features like Duet and Stitch let others include your videos if your settings allow
Under legitimate interests, TikTok says interactive features such as Duet and Stitch enable other users to include your videos in their videos, if you allow this in your settings. The interest relied upon is providing tools to inspire creativity, collaboration and enjoyment and creating opportunities for users to reach new audiences. The information used is Information You Provide and Automatically Collected Information.
Supporting quotations
Enable users to create content with interactive features.
Interactive features, like Duet and Stitch, enable other users to include your videos in their videos (if you allow this in your settings).
To provide users with tools to inspire creativity, collaboration, and enjoyment, and to create opportunities for users to reach new audiences.
Information You Provide and Automatically Collected Information.
Qualifications & exceptions
Other users can include your videos only if you allow it in your settings.
Use & Processing · Company practice
Suggesting your account to others on a legitimate-interest basis, including when a user syncs their contacts
Under legitimate interests, TikTok says it may suggest your account to other users, including when a user chooses to sync their contacts with the Platform. The interest relied upon is enabling users to quickly and efficiently find and connect with each other. The information used is Information You Provide, Automatically Collected Information and Information From Other Sources. Another user's contact sync can therefore lead to your account being suggested to them.
Supporting quotations
Suggest your account to other users.
We may suggest your account to other users, including when a user chooses to sync their contacts with the Platform.
To enable users to quickly and efficiently find and connect with other users.
Information You Provide, Automatically Collected Information, and Information From Other Sources.
Qualifications & exceptions
The suggestion is stated to occur "including" when another user syncs contacts, so it is not limited to that case.
Use & Processing · Company practice
Generic ads are shown to all users, including those who chose not to receive personalised ads
Under legitimate interests, TikTok says it shows all users generic ads, including those who have chosen not to receive personalised ads. The interest relied upon is keeping the Platform free of charge. TikTok says it processes limited categories of your information to make sure the advertising service is useful to advertisers, for example to serve ads to users in a particular country or to users who speak the same language. The information used is Information You Provide and Automatically Collected Information. Opting out of personalised ads therefore does not stop ads or this limited processing.
Supporting quotations
Provide all users with generic advertising.
We show all users generic ads, including those who have chosen not to receive personalised ads.
We show generic ads to keep the Platform free of charge.
We process limited categories of your information to make sure our advertising service is useful to our advertisers (for example, to serve ads to users in a particular country or to users who speak the same language).
Information You Provide and Automatically Collected Information.
Qualifications & exceptions
The processing is described as "limited categories" of information, with country and language as examples.
Measurement and analytics services help creators, sellers and advertisers see how ads and content performed
Under legitimate interests, TikTok says it helps creators, sellers and advertisers measure the effectiveness and distribution of ads and other content viewed on the Platform. The interest relied upon is letting them see how their ads or content performed and the audience that viewed or interacted with them, so they can make informed decisions such as which campaigns to run, which audience to reach and what content users enjoy most. TikTok adds that this helps keep the ads and other content shown to users relevant and entertaining and keeps the Platform free for all users.
Supporting quotations
Provide measurement and analytics services.
We help creators, sellers and advertisers measure the effectiveness and distribution of ads and other content viewed on the Platform.
To enable creators, sellers and advertisers to view and understand how their ads or content performed and the audience that viewed or interacted with their ads or content.
This helps keep the advertising and other content we show users relevant and entertaining, and keeps the Platform free for all users.
Use & Processing · Company practice
Measurement and analytics on legitimate interests draw on all three information categories
Continuing the measurement and analytics item under legitimate interests, the interest relied upon is letting creators, sellers and advertisers understand how their ads or content performed and who viewed or interacted with them, so they can make informed decisions such as which ad campaigns to run, which audience to reach and which content users enjoy most. The information used is Information You Provide, Automatically Collected Information and Information From Other Sources.
Supporting quotations
We help creators, sellers and advertisers measure the effectiveness and distribution of ads and other content viewed on the Platform.
This is so that they can make informed decisions (such as what kinds of ad campaigns they may want to run, the type of audience they want to reach and the types of content that users enjoy the most).
Information You Provide, Automatically Collected Information, and Information From Other Sources.
Use & Processing · Company practice
Community safety: reviewing User Content, Messages where law permits, and inferring or checking your age
Under legitimate interests, TikTok says it uses your information to ensure the safety and well-being of the community, including by reviewing User Content, and, if permitted under applicable law, Messages and associated metadata, for breaches of its Terms, Guidelines and other policies. It also infers your age range and, under certain circumstances, may ask you to provide additional information to confirm your age. The interest relied upon is keeping the community safe, reviewing compliance with the Guidelines and identifying misuse of the Platform. The information used is Information You Provide, Automatically Collected Information and Information From Other Sources. The collection section lists age-range as an inferred attribute.
Supporting quotations
Ensure the safety and well-being of our community.
We use your information to ensure the safety and well-being of our community, including by reviewing User Content (and if permitted under applicable law, Messages and associated metadata) for breaches of our Terms, Guidelines, and other policies.
We also infer your age range, and under certain circumstances, may ask you to provide additional information to confirm your age.
To keep our community safe, review compliance with our Guidelines, and identify misuse of the Platform.
Information You Provide, Automatically Collected Information, and Information From Other Sources.
We infer your attributes (such as age-range and gender) and interests based on the information we have about you.
Qualifications & exceptions
Reviewing Messages and metadata is conditioned on being permitted under applicable law.
Requests to confirm age occur "under certain circumstances", which are not specified.
Not stated here
The circumstances in which TikTok asks you to confirm your age are not stated.
Security & Safeguards · Company practice
Platform security and stability, including combating spam accounts, abuse and fraud
Under legitimate interests, TikTok says it uses your information to ensure the stability and security of the Platform, including by identifying and combating technical or security issues such as bugs, spam accounts, and detecting abuse, fraud and illegal activity. The interest relied upon is the ongoing stability and security of the Platform and its continuous availability and functioning. The information used is Information You Provide, Automatically Collected Information and Information From Other Sources.
Supporting quotations
Ensure the security and stability of the Platform.
We use your information to ensure the stability and security of the Platform, including by identifying and combating technical or security issues (such as technical bugs, spam accounts, and detecting abuse, fraud, and illegal activity).
To ensure the ongoing stability and security of the Platform and to ensure it is continuously available and functioning.
Information You Provide, Automatically Collected Information, and Information From Other Sources.
Use & Processing · Company practice
Improving and promoting the Platform, including training machine learning models and reviewing support messages
Under legitimate interests, TikTok says it uses the information it has to understand how people use the Platform and to develop, test and improve it, including developing and improving its technology such as machine learning models and algorithms. It also uses the information to better understand and promote the Platform, popular topics and emerging trends, and to offer certain personalised features, and reviews messages you exchange with customer support to improve technologies supporting such functions. The interest relied upon is improving, promoting and developing the Platform in an informed way. The information used is Information You Provide, Automatically Collected Information and Information From Other Sources.
Supporting quotations
Review, improve, promote, and develop the Platform.
We use the information we have to understand how people are using the Platform and to develop, test, and make improvements to the Platform, including to develop and improve our technology, such as our machine learning models and algorithms.
We also use this information to better understand and promote the Platform, popular topics, and emerging trends, and offer certain personalised features.
We also review messages you exchange with customer support to improve technologies supporting such functions.
To improve, promote, and develop the Platform in an informed way.
Information You Provide, Automatically Collected Information, and Information From Other Sources.
Not stated here
The passage does not limit which categories of information train machine learning models beyond naming the three categories used for this purpose.
Sharing & Disclosure · Company practice
Independent research: information shared with researchers who have demonstrable experience and expertise
Under legitimate interests, TikTok says it shares your information with independent researchers to facilitate research that meets certain criteria, including where the researchers have demonstrable experience and expertise in their area; a linked page about the research API is not supplied here. The interest relied upon is facilitating independent research that aims to develop society's collective knowledge, including in the areas of misinformation and disinformation, violence, cybercrime and social trends. The information used is Information You Provide and Automatically Collected Information, so Information From Other Sources is not listed for this purpose.
Supporting quotations
Facilitate independent research.
We share your information with independent researchers to facilitate research that meets certain criteria, including where such researchers have demonstrable experience and expertise in their area.
To facilitate independent research that aims to develop society’s collective knowledge, including in the areas of misinformation and disinformation, violence, cybercrime, and social trends.
Information You Provide, Automatically Collected Information.
Qualifications & exceptions
The criteria are only partly stated ("including" demonstrable experience and expertise).
Not stated here
The remaining criteria and the specific data fields researchers receive are not stated here.
Sharing & Disclosure · Company practice
Sharing with third parties whose platforms or services are integrated with the Platform
Under legitimate interests, TikTok says it shares your information with third parties whose platforms or services are integrated with, or otherwise made available on, the Platform. The interest relied upon is optimising your experience, allowing your content to be shared on other platforms, enabling third parties to authenticate users, and allowing for the performance of commercial agreements. The information used is Information You Provide, Automatically Collected Information and Information From Other Sources.
Supporting quotations
Share your information with third parties.
We share your information with third parties whose platforms or services are integrated with, or otherwise made available on, the Platform.
To optimise your experience, allow your content to be shared on other platforms, enable third parties to authenticate users, and to allow for the performance of commercial agreements.
Information You Provide, Automatically Collected Information, and Information From Other Sources.
Not stated here
The third parties are not named, and this item does not say how much information is shared; the Partners section describes sharing as limited.
Legal Rights & Agreement Rules · Company practice
Legal claims: information used to prepare for, take and defend actual or anticipated claims
Under legitimate interests, TikTok says it may use your information in connection with preparing for, taking and defending actual or anticipated legal claims or proceedings, including investigating potential claims it may have or be aware of. The interest relied upon is protecting the Platform and defending the legal rights and commercial interests of TikTok, its affiliates, users and the public. The information used is Information You Provide, Automatically Collected Information and Information From Other Sources.
Supporting quotations
Protect the Platform and defend legal rights
We may use your information in connection with preparing for, taking and defending actual or anticipated legal claims or proceedings (including investigating any potential claims we may have or be aware of).
to protect the Platform and defend the legal rights and commercial interests of us, our affiliates, our users and the public.
Information You Provide, Automatically Collected Information, and Information From Other Sources.
Qualifications & exceptions
Covers anticipated as well as actual claims, and claims TikTok may have or be aware of.
Use & Processing · Company practice
Marketing communications: messages about the Platform and third-party products, with consent where required
Under legitimate interests, TikTok says you may receive marketing messages about the Platform and about third-party products and services where it thinks they will interest you. Where required, it says it will obtain your consent to send such communications. The interest relied upon is promoting the Platform and third-party products and services. The information used is Information You Provide, Automatically Collected Information and Information From Other Sources.
Supporting quotations
Marketing communications.
You may receive marketing messages about the Platform and third party products and services where we think they will interest you.
Where required, we will obtain your consent to send you such communications.
To promote the Platform and third party products and services.
Information You Provide, Automatically Collected Information, and Information From Other Sources.
Qualifications & exceptions
Consent is promised only "where required"; otherwise marketing is justified as a legitimate interest.
Not stated here
The text does not say which circumstances require consent.
Legal Rights & Agreement Rules · User right or choice
Legitimate-interest rights: you can object to, and request restriction of, such use
Whenever TikTok uses your information on the basis that it is necessary for legitimate interests, the policy says you can object to, and request restriction of, that usage. The rights section describes the right to object as applying in certain circumstances.
Supporting quotations
Whenever we use your information on the basis that it is necessary for legitimate interests, you can object to, and request restriction of, such usage.
Qualifications & exceptions
The Your Rights and Choices section describes the right to object as applying "in certain circumstances".
Legal Rights & Agreement Rules · Company practice
Under-18 users: legitimate interests are relied on where contractual necessity may be unavailable
For users under the age of majority (under 18 in most relevant countries) who have only a limited ability to enter into an enforceable contract, the policy says TikTok may be unable to process information on the ground of contractual necessity, and it relies on legitimate interests instead. The items that follow set out the uses. The first is providing the Platform: using your information to allow you to access and use the Platform, including creating, sharing and consuming content, interacting with others, and providing products and services you purchase.
Supporting quotations
If you are under the age of majority (under 18 in most relevant countries), with a limited ability to enter into an enforceable contract only, where we may be unable to process your information on the grounds of contractual necessity, we rely on legitimate interests and use the information we collect to:
Provide you with the Platform
We use your information to allow you to access and use the Platform, including allowing you to create, share, and consume content, interact with others, utilise features, and provide you with products and services you purchase.
Qualifications & exceptions
The age threshold is stated as "under 18 in most relevant countries", so it varies by country.
Not stated here
The countries where the age of majority differs from 18 are not listed.
Legal Rights & Agreement Rules · Company practice
Under-18 users, providing the Platform: letting users who cannot contract communicate, discover and express themselves
For users who cannot enter into an enforceable contract, TikTok relies on legitimate interests to use your information to allow you to access and use the Platform, including creating, sharing and consuming content, interacting with others, using features, and providing products and services you purchase. The interests relied upon are providing, supporting and maintaining products and features that let these users communicate, discover and engage with content and express themselves, and the users' own interest in accessing the Platform easily and intuitively. The information used is Information You Provide, Automatically Collected Information and Information From Other Sources.
Supporting quotations
We use your information to allow you to access and use the Platform, including allowing you to create, share, and consume content, interact with others, utilise features, and provide you with products and services you purchase.
To provide, support, and maintain products and features that enable users who can’t enter into an enforceable contract with us to communicate, discover, and engage with content and express themselves.
We also rely on the legitimate interest of our users in being able to access the Platform in an easy and intuitive manner.
Information You Provide, Automatically Collected Information, and Information From Other Sources.
Use & Processing · Company practice
Under-18 users, personalisation: For You feed and account suggestions on a legitimate-interest basis
For users who cannot enter into an enforceable contract, TikTok relies on legitimate interests to personalise certain features and content, such as providing the For You feed, which shows videos TikTok thinks you would be interested in, and suggesting accounts to you. The interests relied upon are providing, supporting and maintaining features that let these users communicate, discover, create and engage with content and users relevant to their interests, and the users' own interest in accessing the Platform and content relevant to their interests. The information used is Information You Provide, Automatically Collected Information and Information From Other Sources.
Supporting quotations
Personalise features and content
We use your information to personalise certain features and content on the Platform, such as providing your “For You” feed, which shows you videos that we think you would be interested in
To provide, support, and maintain products and features that enable users who can’t enter into an enforceable contract with us to communicate, discover, create and engage with content and users relevant to their interests.
We also rely on the legitimate interest of our users who can’t enter into an enforceable contract with us in being able to access the Platform and content relevant to their interests.
Information You Provide, Automatically Collected Information, and Information From Other Sources.
Account & Service Control · Company practice
Under-18 users, enforcement: removal, restriction, suspension or ban, justified by safety and vulnerability
For users who cannot enter into an enforceable contract, TikTok relies on legitimate interests to enforce its Terms, Guidelines and policies (including through automated means and human moderation). This may include age restricting or removing content, maintaining For You feed eligibility standards, or suspending or banning your account if TikTok determines you are violating its Terms or Guidelines. The interests relied upon are keeping the Platform free of harmful or inappropriate content, investigating suspicious activity or breaches, and protecting the safety of users who cannot contract, including preventing exploitation or other harm to which they may be particularly vulnerable; TikTok also says it is in the legitimate interests of these users and the public to prevent bad experiences and promote safety, integrity and security. The information used is Information You Provide, Automatically Collected Information and Information From Other Sources.
Supporting quotations
Enforce our Terms, Guidelines, or policies.
We use your information to enforce our Terms, Guidelines, and policies (including through automated means and human moderation).
This may include age restricting or removing content, maintaining our For You feed eligibility standards, or suspending or banning your account if we determine that you are violating our Terms or Guidelines.
To keep the Platform free of harmful or inappropriate content, to investigate suspicious activity or breaches of our Terms, Guidelines, or policies and to protect the safety of users who can’t enter into an enforceable contract with us, including to prevent exploitation or other harm to which such individuals may be particularly vulnerable.
It is also in the legitimate interests of our users who can’t enter into an enforceable contract with us, and the public at large, to prevent bad experiences and promote safety, integrity and security.
Information You Provide, Automatically Collected Information, and Information From Other Sources.
Qualifications & exceptions
Account suspension or banning is conditioned on TikTok's own determination of a violation.
Account & Service Control · Company practice
Under-18 users, administration: service updates and queries; right to object and request restriction
For users who cannot enter into an enforceable contract, TikTok relies on legitimate interests to administer the Platform, such as communicating with users and responding to and processing queries, claims or disputes (including when you tell TikTok about a problem or ask for a copy of your information). The interest relied upon is sharing meaningful service-related updates with these users and processing their queries, claims and disputes. The information used is Information You Provide, Automatically Collected Information and Information From Other Sources. Whenever information is used on the basis that it is necessary for legitimate interests, you can object to, and request restriction of, such usage.
Supporting quotations
Administer the Platform.
We use the information we have to administer the Platform, such as to communicate with users and respond to and process queries, claims or disputes (including when you tell us about a problem, or ask for a copy of your information).
To share meaningful updates with our users who can’t enter into an enforceable contract with us about service-related matters, and process their queries, claims and disputes.
Information You Provide, Automatically Collected Information, and Information From Other Sources.
Whenever we use your information on the basis that it is necessary for legitimate interests, you can object to, and request restriction of, such usage.
Legal Rights & Agreement Rules · User right or choice
Consent: TikTok asks for consent for specific purposes and says you can always revoke it
TikTok says it asks for your consent to access or use your information for specific purposes. When it does, it says you will always be able to revoke consent through your device permissions or in-app settings. The consent section's rights passage adds that whenever information is used based on consent you can withdraw it at any time, but withdrawal does not affect the lawfulness of processing done on the basis of consent before the withdrawal.
Supporting quotations
Your Consent
We ask for your consent to access or use your information for specific purposes.
If we do, you’ll always be able to revoke your consent through your device permissions or in-app settings.
Whenever we use your information based on your consent, you can withdraw your consent at any time.
However, your withdrawal of consent will not affect the lawfulness of processing your information based on your consent prior to your withdrawal of consent.
Qualifications & exceptions
Withdrawal applies going forward; earlier processing on the basis of consent remains lawful.
Use & Processing · Company practice
Personalised ads on consent: based on activity on and off the Platform, and via the ad network where available
With your consent, TikTok says it serves you personalised ads on the Platform based on your activity on and off the Platform. With your consent and in regions where it is available, it uses certain information associated with your TikTok account to personalise ads served through its advertising network; a separate Ad Network Privacy Policy is linked and not supplied here. The information used for this purpose is Information You Provide, Automatically Collected Information and Information From Other Sources. This consent-based personalisation sits alongside the generic ads shown to everyone, including people who chose not to receive personalised ads.
Supporting quotations
Personalised advertising.
With your consent, we serve you personalised ads on the Platform based on your activity on and off the Platform.
With your consent and in regions where it is available, we use certain information associated with your TikTok user account to personalise ads served via our advertising network.
Information You Provide, Automatically Collected Information, and Information From Other Sources for this purpose.
Qualifications & exceptions
Ad-network personalisation is conditioned on both consent and regional availability.
Not stated here
The regions where ad-network personalisation is available are not listed.
Use & Processing · Company practice
Other consent-based uses: storing payment card details, sellers' marketing messages, and device permissions
With your consent, TikTok says it stores your payment card information to facilitate future transactions through the Platform; the information used is Information You Provide. With your consent, it facilitates the sending of marketing communications to you by sellers on the Platform and/or shares your email address with sellers for that purpose; the information used is Information You Provide and Automatically Collected Information (the source item ends at a comma). TikTok also collects information that you allow it to receive through your device-based settings, such as access to your camera, photos and location services, and uses it for the subsequent purposes described in the policy; the information used there is Information You Provide, Automatically Collected Information and Information From Other Sources.
Supporting quotations
With your consent, we store your payment card information to facilitate future transactions through our Platform.
Information You Provide
With your consent, we facilitate the sending of marketing communications to you by sellers on our Platform and/or share your email address with sellers for the purpose of sending marketing communications to you.
Information You Provide and Automatically Collected Information
We collect information that you allow us to receive through your device-based settings (such as access to your camera, photos and location services) which we use for subsequent purposes as described in this Privacy Policy.
Information You Provide, Automatically Collected Information, and Information From Other Sources
Retain your payment card information.
Sellers’ marketing communications.
Device permissions.
Qualifications & exceptions
Each use is stated to rest on your consent or on what you allow in device settings.
Not stated here
The source list item for sellers' marketing information used ends at a comma.
Account & Service Control · User right or choice
Consent rights: withdraw at any time without undoing earlier processing, and port information you provided
Whenever TikTok uses your information based on your consent, you can withdraw consent at any time, but withdrawal does not affect the lawfulness of processing done on that consent before withdrawal. For personalised-ads settings, the policy points to separate instructions for withdrawing consent. You also have the right to port information you have provided that TikTok uses based on consent. The rights section says portability applies where TikTok relies on contractual necessity or consent: you can receive your information in a structured, commonly used, machine-readable format and share it with a third party, by choosing "Download your data" in settings or through the Data Portability API.
Supporting quotations
Whenever we use your information based on your consent, you can withdraw your consent at any time.
However, your withdrawal of consent will not affect the lawfulness of processing your information based on your consent prior to your withdrawal of consent.
You can withdraw your consent for applicable personalised ads related settings by following these
You also have the right to port information you have provided to us that we use based on your consent.
You have the right to data portability in circumstances where we rely on contractual necessity or consent as our legal basis.
You can exercise your right of portability by choosing to “Download your data” in your settings.
Qualifications & exceptions
Withdrawal does not affect the lawfulness of processing done before the withdrawal.
Portability covers information you provided, where the basis is consent or contractual necessity.
Legal Rights & Agreement Rules · Company practice
Legal obligation: information used to meet obligations to you, user safety measures, or valid legal requests
TikTok says it may use your information, including Account Information or User Content, where necessary to comply with a legal obligation. This includes situations where it has obligations to communicate with you, to take measures to ensure users' safety, or to comply with a valid legal request such as an order or disclosure request from regulators, law enforcement agencies or courts. It generally uses Information You Provide and Automatically Collected Information, although this depends on the specific situation.
Supporting quotations
Compliance with a legal obligation
We may use your information including your Account Information or User Content where it is necessary to comply with a legal obligation.
This includes situations where we have obligations to communicate with you, take measures to ensure the safety of our users, or comply with a valid legal request such as an order or disclosure request from regulators, law enforcement agencies or courts.
We generally use Information You Provide and Automatically Collected Information, although it depends on the specific situation.
Qualifications & exceptions
"Generally" the two named categories are used, depending on the situation.
Legal Rights & Agreement Rules · Company practice
Public interest: research, crime prevention, child safeguarding and public safety; you can object and seek restriction
TikTok says it may use your information where necessary to perform a task in the public interest, including undertaking research, preventing and detecting crime, safeguarding children and promoting public safety, security and integrity as laid down by applicable law. It generally uses Information You Provide and Automatically Collected Information, depending on the situation. When it uses information on this basis, you have the right to object to, and seek restriction of, its usage; the rights section adds that the right to object applies when TikTok is performing a public-interest task, and that TikTok will stop the particular processing if it has no compelling legitimate grounds to continue or does not need it for legal claims.
Supporting quotations
To perform a task in the public interest
We may use your information where it is necessary to perform a task in the public interest, including undertaking research, preventing and detecting crime, safeguarding children and promoting public safety, security, and integrity as laid down by applicable law.
We generally use Information You Provide and Automatically Collected Information, although it depends on the specific situation.
When we use your information on the basis that it is necessary for a task carried out in the public interest, you have the right to object to, and seek restriction of, our usage.
This right applies when we are performing a task in the public interest
We will stop the particular processing if we don't have compelling legitimate grounds to continue that processing or don’t need it for legal claims.
Qualifications & exceptions
The right to object applies "in certain circumstances"; TikTok may continue where it has compelling legitimate grounds or needs the processing for legal claims.
Security & Safeguards · Company practice
Vital interests: protecting life or safety, which can include scanning Messages where permitted by law
TikTok says it may use your information where necessary to protect your or someone else's life, physical integrity or safety. This could include scanning Messages and associated metadata where permitted by law, and providing law enforcement agencies or emergency services with information in urgent situations to protect health or life. It generally provides Information You Provide and Automatically Collected Information, although this depends on the specific situation. A linked page is referred to for direct message details and is not supplied here.
Supporting quotations
To protect someone's vital interests
We may use your information where it is necessary to protect your or someone else's life, physical integrity, or safety.
This could include scanning Messages and associated metadata where permitted by law.
This could also include providing law enforcement agencies or emergency services with information in urgent situations to protect health or life.
We generally provide Information You Provide and Automatically Collected Information, although it depends on the specific situation.
Qualifications & exceptions
Scanning Messages and metadata is conditioned on being permitted by law.
Not stated here
The linked direct-message page is not supplied.
Account & Service Control · User right or choice
Rights overview: TikTok Ireland responds to requests; some rights are general, others conditional and may be limited
The policy says you have rights and choices over your information; some apply generally, others only in certain circumstances, and depending on the scenario they may be subject to some limitations. TikTok Ireland is responsible for responding to your request within the periods provided by law, and will liaise with TikTok UK if necessary to resolve it.
Supporting quotations
Some of these rights apply generally, while others will only apply in certain circumstances.
Depending on the scenario, these rights may be subject to some limitations.
TikTok Ireland will be responsible for responding to your request within the relevant periods provided by law.
If necessary to resolve your request, TikTok Ireland will liaise with TikTok UK.
Qualifications & exceptions
Rights vary by circumstance and may be limited depending on the scenario.
Not stated here
The response periods are not stated; the text refers to the periods provided by law.
Account & Service Control · User right or choice
Access: free confirmation, information about processing and a copy, with in-app tools
You can ask TikTok, free of charge, to confirm what information it processes about you, to provide certain information about the processing, and for a copy of your information. In-app controls let you access information visible to other users through the "me" tab and request a copy using the "Download your data" tool.
Supporting quotations
You can ask us, free of charge, to confirm what information we process about you, to provide certain information about the processing, and for a copy of your information.
access your information that is available to other users when you navigate to the "me" tab on your account.
request a copy of your information by using the “Download your data” tool.
Qualifications & exceptions
In-app access to your own information covers what is available to other users in the "me" tab; the copy comes through "Download your data".
Not stated here
The text does not list which "certain information about the processing" is provided.
Account & Service Control · User right or choice
Delete: remove posted content, delete your account, or request deletion of a specific item through reporting
You can delete or ask TikTok to delete your information. In-app controls let you delete content posted on your account, such as User Content and Account Information, delete your full account, and request deletion of a particular piece of content through the in-app reporting feature. This passage states deletion without the conditions that apply to restriction or objection and does not itself mention retention limits.
Supporting quotations
You can delete or ask us to delete your information.
delete the content posted on your account, such as your User Content and your Account Information.
delete your full account.
request the deletion of a particular piece of content using the in-app reporting feature
Qualifications & exceptions
The separate Data Security and Retention section describes situations in which TikTok keeps information, such as legal obligations, a legitimate business interest or legal claims.
Not stated here
This passage does not state any exceptions or timing for deletion.
Account & Service Control · User right or choice
Rectify and port: correct inaccurate information; portability where contract or consent is the basis
You can change or ask TikTok to change or correct your information where it is not accurate, and much of it can be corrected through in-app controls and settings (such as Account Information and video content). You have the right to data portability where TikTok relies on contractual necessity or consent as the legal basis: you can receive your information in a structured, commonly used, machine-readable format and share it with a third party, by choosing "Download your data" in your settings or through the Data Portability API.
Supporting quotations
You can change or ask us to change or correct your information where that information is not accurate.
You can change or correct much of your information through the in-app controls and settings (such as your Account Information and video content).
You have the right to data portability in circumstances where we rely on contractual necessity or consent as our legal basis.
This means that you have the right to receive your information in a structured, commonly used, and machine-readable format and to share it with a third party.
You can also port your TikTok data through TikTok’s Data Portability API.
Qualifications & exceptions
Portability applies only where the legal basis is contractual necessity or consent.
Account & Service Control · User right or choice
Object and restrict: objection depends on the processing basis; restriction applies in four listed cases
You have the right to object in certain circumstances: when TikTok is performing a public-interest task, pursuing its own or a third party's legitimate interests, or when data is processed to facilitate scientific or historical research in certain circumstances. An objection request should include the activity you object to, why, and how it affects you. TikTok says it will stop the particular processing if it has no compelling legitimate grounds to continue or does not need it for legal claims. You may request restriction of processing where (a) you challenge the accuracy of the information, (b) the information has been unlawfully processed but you oppose deletion, (c) you need the information retained for a legal claim, or (d) you have objected and are awaiting the outcome.
Supporting quotations
This right applies when we are performing a task in the public interest, pursuing our legitimate interests or those of a third party, or when your data is processed for the purpose of facilitating scientific or historical research in certain circumstances.
In submitting an objection request, please provide all relevant information, including the processing activity you are objecting to, why you want to object and how the processing activity affects you
We will stop the particular processing if we don't have compelling legitimate grounds to continue that processing or don’t need it for legal claims.
You have the right to request the restriction of the processing of your information where (a) you are challenging the accuracy of the information, (b) the information has been unlawfully processed, but you are opposing the deletion of that information, (c) where you need the information to be retained for the pursuit or defence of a legal claim, or (d) you have objected to processing and you are awaiting the outcome of that objection request.
Qualifications & exceptions
The right to object is conditional on the processing basis; TikTok may continue where it shows compelling legitimate grounds or needs it for legal claims.
Restriction is available only in the four listed situations.
Account & Service Control · Procedure
Exercising rights: webform, possible identity checks, and complaints to the Irish DPC or a local authority
To exercise these rights you contact TikTok through its webform. Before responding, TikTok says you may be required to verify your identity or account details or provide additional information so that it can understand your request. If you are not satisfied with TikTok's response, you are encouraged to contact it, and you also have the right to lodge a complaint with the Irish Data Protection Commission, described as TikTok Ireland's lead supervisory authority, or with your local supervisory authority.
Supporting quotations
To exercise any of the above rights, please contact us through our
Before we can respond to a request to exercise one or more of the rights listed above, you may be required to verify your identity or your account details or provide additional information so that we can understand your request.
We encourage you to “Contact us” if you are not satisfied with how we have responded to any of your rights requests.
You also have the right to lodge a complaint with the Irish Data Protection Commission (TikTok Ireland’s lead supervisory authority) or with your local supervisory authority.
Qualifications & exceptions
Verification is stated as something TikTok "may" require.
Account & Service Control · User right or choice
Privacy settings, and for EU users a choice on combining activity data with affiliated services where legally required
Beyond the listed rights, you can control privacy settings for your account. For users in the EU, TikTok says it offers a choice of whether to combine and cross-use your TikTok activity data with affiliated services, such as TikTok Shop, "where legally required"; a linked page is not supplied here. The wording limits this choice to users in the EU and to situations where it is legally required, so it does not say the same choice exists for UK or Swiss users or where no such requirement applies.
Supporting quotations
In addition to these rights, you can control privacy settings for your account.
Your choice regarding the use of information across different services.
If you are a user in the EU, we offer you the choice of whether to combine and cross-use your TikTok activity data with our affiliated services, like TikTok Shop, where legally required.
Qualifications & exceptions
The cross-use choice is stated for users in the EU and where legally required.
Not stated here
The text does not say whether UK or Swiss users get the same cross-use choice.
Security & Safeguards · Company commitment
Security: technical, administrative and physical measures, reviewed regularly
TikTok says it maintains appropriate technical, administrative and physical security measures designed to protect your information from unauthorised access, theft, disclosure, modification or loss, and that it regularly reviews them to consider new technology and methods. The wording is that the measures are "designed to" protect; it is not a guarantee against all loss.
Supporting quotations
We maintain appropriate technical, administrative, and physical security measures that are designed to protect your information from unauthorised access, theft, disclosure, modification, or loss.
We regularly review our security measures to consider available new technology and methods.
Qualifications & exceptions
Measures are described as "designed to" protect, not as a guarantee.
Retention & Deletion · Company practice
Retention: kept as long as necessary, with periods varying by type and purpose, and longer after violations
TikTok says it retains information for as long as necessary to provide the Platform and for the other purposes set out in the policy. It also retains information when necessary to comply with contractual and legal obligations, when it has a legitimate business interest (such as improving and developing the Platform and enhancing its safety, security and stability), and for the exercise or defence of legal claims. Retention periods differ by type of information and purpose. For example, when information is processed to provide the Platform, it is kept for as long as you have an account, including Account Information, User Content and Messages. If you violate the Guidelines or Terms, TikTok may remove Information You Provide, including Account Information and/or User Content, from public view immediately but keep your information as necessary to process the violation. The policy gives no specific retention periods.
Supporting quotations
We retain information for as long as necessary to provide the Platform and for the other purposes set out in this Privacy Policy.
We also retain information when necessary to comply with contractual and legal obligations, when we have a legitimate business interest to do so (such as improving and developing the Platform, and enhancing its safety, security and stability), and for the exercise or defence of legal claims.
The retention periods will be different depending on the type of information and the purposes for which we use the information.
For example, when we process your information to provide you with the Platform, we keep this information for as long as you have an account.
If you violate our Guidelines or Terms, we may remove Information You Provide including your Account Information and/or User Content from public view immediately but keep your information as is necessary to process the violation.
Qualifications & exceptions
The account-lifetime period is given as an example for information used to provide the Platform, not as a rule for all information.
After a violation, content can be hidden from public view immediately while the information is kept as necessary to process the violation.
Not stated here
No numeric retention periods are given, so how long information is kept after account deletion or for other purposes is unknown from this text.
Global operations: storage in the US, Malaysia and Singapore, group remote access, third parties abroad
To support global operations, TikTok stores the information described in the collection section in servers located in the United States, Malaysia and Singapore. Certain Corporate Group entities located outside your country of residence are given limited remote access so they can provide certain functions; TikTok describes this access as limited, secure and only granted where necessary under strict security controls and authorisation approval protocols. TikTok also shares the collected information with service providers, partners and other third parties as described in the sharing section, and these third parties can be located outside your country of residence. The policy says these entities commit to processing information in compliance with applicable privacy laws and to implementing appropriate security measures.
Supporting quotations
To support our global operations:
We store the information described in the “What Information We Collect” section in servers located in the United States, Malaysia and Singapore.
Certain entities in our Corporate Group, located outside your country of residence
This access is limited, secure and only granted where necessary under strict security controls and authorisation approval protocols.
We share “What Information We Collect” with service providers, partners and other third party entities, as described in “How We Share Your Information”. These third parties can be located outside your country of residence.
These entities commit to processing information in compliance with applicable privacy laws and to implementing appropriate security measures to protect your information.
Qualifications & exceptions
Group entity access is described as limited remote access for certain functions.
The commitment to comply with privacy laws is stated for "these entities"; the text does not describe how it is enforced.
Not stated here
The linked list of transferee countries is not supplied here.
Legal Rights & Agreement Rules · Company commitment
Transfers out of the EEA, UK or Switzerland: adequacy decisions, Article 49 or standard contractual clauses
When TikTok transfers information outside the EEA, the UK or Switzerland, it says it ensures an adequate level of protection by relying on one of three routes. Adequacy decisions under GDPR Article 45 (or equivalent under other laws) cover transfers to some countries. In the absence of an adequacy decision, it relies on GDPR Article 49 (1)(b) and (c) to transfer Purchase Information to sellers and transaction fulfilment providers in countries without an adequacy decision when necessary to provide shopping features for purchase and delivery, or to process orders. It relies on the European Commission's Article 46 standard contractual clauses (and approved UK and Swiss equivalents) to transfer information to certain Corporate Group entities and third parties in countries without an adequacy decision. For a copy of the adequacy decisions or standard contractual clauses you can contact TikTok through the Contact us details.
Supporting quotations
When we transfer your information outside of the EEA, the UK, or Switzerland, we ensure it benefits from an adequate level of data protection by relying on:
We transfer your information as described in “What Information We Collect” to some countries with adequacy decisions
In the absence of an adequacy decision, We rely on Article 49 (1)(b) and (c) GDPR to transfer
to sellers and transaction fulfilment providers in countries without an adequacy decision when necessary to provide shopping features to facilitate the purchase and delivery of products, goods and services, or to process your orders
We rely on standard contractual clauses to transfer information as described in “What Information We Collect” to certain entities in our Corporate Group
and third parties in countries without an adequacy decision.
For a copy of these adequacy decisions or standard contractual clauses, please contact us via the details provided in the “Contact us” section below.
Qualifications & exceptions
Article 49 reliance is limited to Purchase Information sent to sellers and fulfilment providers when necessary for shopping features or orders.
Standard contractual clauses are stated for certain Corporate Group entities and for third parties in countries without an adequacy decision.
Not stated here
The countries with adequacy decisions are in a linked page that is not supplied.
Account & Service Control · Restriction or exception
Younger users: minimum age 13, fewer features for under-18s, and a guardian guide with Family Pairing
You must be at least 13 years old to use the Platform; if you believe a user is below the minimum age, you can contact TikTok through a webform. To give users younger than 18 an age-appropriate experience, certain features are not available, with details in a linked Help Centre page not supplied here. For guardians of a teen, TikTok points to a Guardian's Guide with information and resources about the Platform and the tools and controls available to you or your teen, including "Family Pairing" features.
Supporting quotations
You must be at least 13 years old to use the Platform.
If you believe that there is a user who is below this minimum age, please contact us using this
To provide users younger than 18 with an age-appropriate experience, certain features are not available.
If you are the guardian of a teen, our
contains information and resources to help you understand the Platform and the tools and controls you or your teen can use, including “Family Pairing” features.
Qualifications & exceptions
The restricted features for under-18s are not listed in this text.
Not stated here
Which features are unavailable to users under 18 is in a linked Help Centre page that is not supplied here.
Legal Rights & Agreement Rules · Procedure
Policy updates: material changes are notified; the Last Updated date is the effective date of changes
TikTok may amend or update the policy from time to time. It says it will notify you of material changes by a notice through the Platform or by other means. The "Last Updated" date at the top reflects the effective date of such policy changes, so for this saved copy the date at the top, 30 November 2025, is the stated effective date of the changes it reflects. The text does not say how much advance notice is given before a change takes effect, or whether non-material changes are announced.
Supporting quotations
We may amend or update this Privacy Policy from time to time.
We will notify you of any material changes to this policy by a notice provided through the Platform or by other means.
The “Last Updated” date at the top of this policy reflects the effective date of such policy changes.
Privacy Policy Updates
Qualifications & exceptions
Notice is stated for material changes only.
Not stated here
No advance notice period is given, and the text does not say how "other means" of notice work.
Contact: webform, Data Protection Officer, and postal addresses including a Swiss representative
You can contact TikTok about the policy through a webform, which the rights section also gives for exercising rights, and can reach its Data Protection Officer through a linked page not supplied here. By post, for users in the EEA and Switzerland the address is TikTok Technology Limited in Dublin, Ireland; for users in Switzerland the appointed representative is TikTok Switzerland GmbH in Zurich; for users in the United Kingdom the address is TikTok Information Technologies UK Limited in London. These entities correspond to the Irish and UK joint controllers named in the introduction.
Supporting quotations
Contact Us
You can contact us about this Privacy Policy through our
You can reach TikTok's Data Protection Officer
You can also contact us at the following postal address.
For users in the European Economic Area and Switzerland: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland.
For users in Switzerland, our appointed representative is: TikTok Switzerland GmbH, Talacker 41, 8001, Zürich, Switzerland.
For users in the United Kingdom: TikTok Information Technologies UK Limited, Kaleidoscope, 4 Lindsey Street, London, EC1A 9HP, United Kingdom.
To exercise any of the above rights, please contact us through our
TikTok Technology Limited, an Irish company (“TikTok Ireland”), and TikTok Information Technologies UK Limited (“TikTok UK”), a UK company
Qualifications & exceptions
The Swiss representative is separate from the Dublin address listed for EEA and Switzerland users.
Not stated here
The webform and Data Protection Officer pages are linked but not supplied in this text.