Use & Processing · Company practice
Information is used to provide, improve and secure TikTok
TikTok says it uses your information to give you a good experience on TikTok. It also says the information helps it improve TikTok for everyone and keep TikTok running smoothly and safely.
Supporting quotations
We use your information to provide you with a good experience on TikTok, so that you can use and enjoy it!
Your information also helps us improve TikTok for everyone and keep TikTok running smoothly and safely.
Qualifications & exceptions
- The uses are described broadly and are not tied to particular data types.
Not stated here
- The page does not say which information is used for which purpose.
Use & Processing · Permission or license
Information may be used to customize content and ads
TikTok says it may also use your information to customize the content and ads you see. The wording is 'may', so it describes something TikTok is allowed to do, not a promise that every user's content and ads are customized.
Supporting quotations
We may also use your information to customize the content and ads you see.
Qualifications & exceptions
- Modality is 'may', not 'will'.
- This sits beside the sharing statement, which says TikTok does not share information with third parties for targeted advertising where applicable law restricts it; customizing ads and sharing for targeted advertising are different statements.
Not stated here
- The page does not say whether anything about this differs for teen users.
- It does not say what information is used for ad customization or whether users can turn it off.
Use & Processing · Company practice
Information may be processed outside the United States
TikTok says some of your information may be processed outside of the United States.
Supporting quotations
Some of your information may be processed outside of the United States.
Qualifications & exceptions
- The statement is 'may' and covers 'some' of your information.
Not stated here
- The countries involved and any safeguards for transfers are not stated in this summary.