Unless this policy says otherwise, TikTok’s Privacy Policy governs the data collected through cookies
Data that TikTok collects through cookies and similar technologies is governed by TikTok’s Privacy Policy, except where this Cookies Policy states otherwise. The Privacy Policy is a separate document that is linked but not part of this text, so what it says about cookie data (for example retention, sharing or international transfers) cannot be described here.
Supporting quotations
Unless otherwise stated in this Cookies Policy, our Privacy Policy applies to the data we collect through cookies and similar technologies.
Qualifications & exceptions
The default applies “unless otherwise stated in this Cookies Policy”; the policy does not list which of its statements override the Privacy Policy.
Not stated here
The Privacy Policy was not supplied; its rules for cookie data are unknown here.
Use & Processing · Company practice
TikTok uses cookies to provide, secure, analyse and customise the Platform, and for ads
TikTok says cookies let it provide and secure the Platform and analyse and customise it, including giving users a safer, personalised experience; for example, TikTok verifies logged-in users to give them an appropriate experience. Cookies also let TikTok, its advertisers and measurement partners measure how effective ad campaigns are, and let TikTok show you ads based on your browsing and your profile. The Types of cookies section then explains each purpose with named example cookies.
Supporting quotations
Cookies enable us to provide and secure, as well as analyse and customise, the Platform. This includes providing a safer, personalised experience to users of the Platform. For example, we will verify logged-in users to give them an appropriate experience.
Cookies let us, our advertisers and measurement partners measure ad campaign effectiveness. They also allow us to show you ads based on your browsing and profile.
Qualifications & exceptions
Measuring ad campaign effectiveness is done by TikTok together with its advertisers and measurement partners; showing ads based on browsing and profile is stated as TikTok’s own use.
Use & Processing · Company practice
Analytics cookies track pages viewed and interactions; ttwid lasts up to 13 months, Google Analytics 24
Some cookies help TikTok understand how you use the Platform and its features, showing which pages you view and how you interact (the sentence ends there in the saved text). TikTok says it uses this information to measure and quickly fix errors, to test design ideas, to understand user activity and patterns, and to improve the Platform. The examples given are the first-party “ttwid” cookie, used for analytics and web optimisation and lasting at most 13 months, and Google Analytics, used to analyse Platform usage such as the number of page views and unique visitors, with a retention period of 24 months. The policy does not say here what information Google receives or how Google uses it.
Supporting quotations
Some cookies help us understand your use of the Platform and its features. They show which pages you view and how you interact
This information lets us measure and quickly fix any errors on the Platform to improve your experience. We also use the information obtained through these cookies to test design ideas. It helps us understand user activity and patterns. This, in turn, improves the Platform and its features.
Below are examples of the analytics cookies we use, their purposes and their retention periods.
The “ttwid” first-party cookie is for analytics and web optimisation. It lasts for a maximum of 13 months.
We also use Google Analytics to analyse Platform usage. This includes the number of page views and unique visitors. Google Analytics has a retention period of 24 months.
Qualifications & exceptions
The sentence describing what analytics cookies show ends at “how you interact” in the saved text; nothing more is stated there.
The cookies listed are examples.
Not stated here
Whether Google receives or uses Platform usage data for its own purposes is not stated in this policy.