Sharing & Disclosure · Permission or license
Business Users let TikTok report their usage and audience data to the sound's rights holders
For Commercial Uses by Business Users, each Business User grants TikTok and its affiliates the right to provide data reporting to the rights holders of the Commercial Sounds the Business User used, in each instance. The data may include views, creations, likes, followers, the Business User's platform account name, the country of its home offices, its industry, campaign names and its targeted audience data, which may include gender, personal interests and geo-location; the list is not limited to these. Data TikTok shares under this paragraph is at all times subject to all applicable privacy and data sharing laws and regulations.
Supporting quotations
With respect to Commercial Uses by Business Users, each such Business User hereby grants to TikTok and its affiliates the right to provide data reporting to the rights holders of the Commercial Sounds used by the Business User in each instance.
This data may include the number of views, creations, likes, followers, Business User platform account name, country of the Business User’s home offices and industry in which the Business User operates, the campaign name(s) and Business User’s targeted audience data, which may include, but may not be limited to, gender, personal interests and geo-location.
Any data shared by TikTok pursuant to this paragraph will at all times be subject to all applicable privacy and data sharing laws and regulations.
Qualifications & exceptions
- This grant is by Business Users for their Commercial Uses; the paragraph does not say it covers uses by individual users who are not Business Users.
- The data categories are examples (“may include”, “may not be limited to”), and the audience-data examples are described as the Business User's targeted audience data.
Not stated here
- The text does not say whether the reported data is aggregated or identifies individual viewers, how often it is reported, how long the rights holders may keep it, or what the rights holders may do with it.
- The privacy and data sharing laws that apply are not named.