TikTok uses a child’s information to run the account, recommend videos and keep the service working
TikTok says it uses a child’s information to let the child use and enjoy TikTok. The username and password let the child access the account. Information about the videos the child watches may be used to show additional videos TikTok thinks the child will enjoy. Device information is used to keep TikTok running smoothly. The formal adult section of the same page adds that automatically collected information may also be used to provide personalized content, serve contextual advertising, perform analytics and troubleshooting, protect the security and integrity of the user and the services, and ensure legal and regulatory compliance.
Supporting quotations
How Do We Use Your Information?
We use your information to allow you to use and enjoy TikTok. For example, we use your username and password to let you access your account. We may use information about what videos you watch to show you additional videos that we think you’ll enjoy. We use information about your device to keep TikTok running smoothly.
We may use the information that is collected automatically to provide personalized content; serve contextual advertising; perform analytics and troubleshoot; protect the security and integrity of the user and our services; and ensure legal and regulatory compliance.
Qualifications & exceptions
Video recommendations are stated as “may use”.
The children’s text does not mention advertising; contextual advertising appears only in the adult section’s statement of the same practices.
Use & Processing · Restriction or exception
Information that may be sensitive under state law is processed only to provide the experience or under legal exemptions
TikTok acknowledges that certain information it collects from the Under 13 Experience, and subsequently uses and discloses, may constitute sensitive personal information under applicable state privacy laws. It says it processes such information only in order to provide the Under 13 Experience and within other exemptions under applicable law.
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While certain information we collect from the Under 13 Experience and subsequently use and disclose may constitute sensitive personal information under applicable state privacy laws, we only process such information in order to provide the Under 13 Experience and within other exemptions under applicable law.
Qualifications & exceptions
The limit has two branches: providing the Under 13 Experience, or any other exemption under applicable law.
Not stated here
The state privacy laws and the exemptions relied on are not named or supplied.
TikTok uses the information to provide the services, including contextual ads, analytics, security and compliance
TikTok uses the information it collects to provide and support its services. Username and password are used to authenticate users of the Under 13 Experience. Automatically collected information may be used to provide personalized content, serve contextual advertising, perform analytics and troubleshoot, protect the security and integrity of the user and the services, and ensure legal and regulatory compliance. TikTok adds that it has technical, contractual and other reasonable controls intended to keep persistent identifiers to these permitted purposes.
Supporting quotations
How We Use Information of Users of This Experience
We use the information we collect to provide and support our services. For example, we use username and password to authenticate users of the Under 13 Experience.
We may use the information that is collected automatically to provide personalized content; serve contextual advertising; perform analytics and troubleshoot; protect the security and integrity of the user and our services; and ensure legal and regulatory compliance.
Qualifications & exceptions
The expanded purposes are stated as “may use” and apply to information collected automatically.
Advertising is described as contextual; a separate statement rules out sharing for cross-context behavioral advertising.