Inference & Profiling · Company practice
TikTok infers your interests, gender and age range to personalise content
Beyond what it collects directly, TikTok infers attributes about you, including your interests, gender and age range. The stated purpose is personalising content.
Supporting quotations
We also infer your attributes, including your interests, gender and age range for the purpose of personalising content.
Qualifications & exceptions
- The stated purpose is personalising content; the listed attributes are introduced with including, so others may be inferred.
Not stated here
- How inferences are made, and whether you can see or correct them, is not stated in this block; the rights section describes general access and deletion options.
Inference & Profiling · Company practice
TikTok uses your information to understand your use across devices and to infer your age range, gender and interests
Two listed uses: understanding how you use the Platform, including across your devices, and inferring additional information about you such as your age range, gender and interests. This matches the collection section, which says TikTok infers attributes for personalising content and links activity across devices by user and device IDs.
Supporting quotations
To understand how you use the Platform, including across your devices.
To infer additional information about you, such as your age range, gender, and interests.
Qualifications & exceptions
- The inferred attributes are introduced with such as; others may be inferred.