Linking & Identification · Company practice
Advertisers and partners send TikTok your off-platform activity, which TikTok matches to your account for ads
Advertisers, publishers, measurement and other partners share information with TikTok about you and your actions outside the Platform, such as activity on other websites and apps or in stores, including products or services you purchased online or in person. They also share mobile advertising identifiers, device information, hashed email addresses and phone numbers, cookie identifiers, ad interaction and conversion events, and inferences about your preferences and characteristics. TikTok uses this to match you and your off-platform actions with your TikTok account and to personalise the ads you see on and off the Platform. Some partners let TikTok collect similar information directly from their websites or apps through TikTok Advertiser Tools.
Supporting quotations
Advertisers, publishers, and measurement and other partners share information with us about you and the actions you have taken outside of the Platform, such as your activities on other websites and apps or in stores, including the products or services you purchased, online or in person.
These partners also share information with us, such as mobile identifiers for advertising, device information, hashed email addresses and phone numbers, cookie identifiers, information regarding your interaction with ads and conversion events, and inferences related to preferences and characteristics, which we use to help match you and your actions outside of the Platform with your TikTok account and to personalise the ads you see on and off the Platform.
Some of our advertisers and other partners enable us to collect similar information directly from their websites or apps by integrating our
Qualifications & exceptions
- Matching uses hashed email addresses and phone numbers and advertising identifiers supplied by partners.
- Direct collection through TikTok Advertiser Tools applies where a partner has integrated them.
Not stated here
- Which partners share this data, and whether you can opt out of matching, is not stated in this block; the rights section was not supplied in this packet.