Charges & Financial Obligations · Restriction or exception
Government, politician and political party accounts cannot monetize on LIVE
Government, Politician, and Political Party Accounts (GPPPAs) are ineligible to monetize on LIVE, and this includes receiving Gifts. The page points to a separate set of policies for in-depth GPPPA monetization rules and GPPPA definitions, so who counts as a GPPPA is not defined in this document.
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Government, Politician, and Political Party Accounts (GPPPAs) are ineligible to monetize on LIVE, including receiving Gifts.
Qualifications & exceptions
The rule is stated as a flat ineligibility with no exceptions listed in this document.
Not stated here
The GPPPA definitions and in-depth monetization policies sit on a linked page that is not supplied here.
Charges & Financial Obligations · Context
The guidelines list LIVE content that is not eligible for monetization
TikTok says its LIVE Monetization Guidelines set out how some LIVE content is not eligible for monetization, in order to keep LIVE communities authentic, positive and interactive. They are organized by topic area into Safety, Quality and Integrity, with examples. The list is not exhaustive, and the examples do not cover everything, so content outside the examples can still be treated as ineligible.
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we have LIVE Monetization Guidelines, which set out how certain types of LIVE content may be ineligible for monetization in order to promote authentic, positive, and interactive LIVE communities
our LIVE Monetization Guidelines lay out how some content is not eligible for monetization
This is a non-exhaustive list, and the examples do not cover everything.
organized around three core areas: Safety, Quality, and Integrity
Qualifications & exceptions
Block 1 phrases the effect as content that "may be ineligible"; block 3 says some content "is not eligible".
Not stated here
How a specific piece of content outside the listed examples is classified is not stated.
Charges & Financial Obligations · Restriction or exception
LIVE content tied to monetization is held to a higher integrity standard
Content that involves monetization-related features is held to a higher integrity standard. Content or behavior that misleads users, manipulates engagement or rewards, or exploits platform mechanisms for unfair gain is ineligible for LIVE monetization. This applies to all current and future LIVE monetization features, which may be described in more detail in feature-specific policies that are not part of this document.
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LIVE content that involves monetization-related features is held to a higher integrity standard.
Content or behavior that misleads users, manipulates engagement or rewards, or exploits platform mechanisms for unfair gain is ineligible for LIVE monetization.
This principle applies to all current and future LIVE monetization features, which may be further detailed in feature-specific policies.
Not stated here
Feature-specific policies are mentioned but not supplied, and future features are not listed.
Charges & Financial Obligations · Restriction or exception
Content that fails Community Guidelines safety expectations is ineligible for LIVE monetization
Because monetization adds financial incentives that may amplify reach and impact, content that does not meet the baseline safety expectations in the Community Guidelines is ineligible for LIVE monetization. The page then gives examples, introduced with "For example", so the list is illustrative.
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Since monetization introduces financial incentives that may amplify the reach and impact of content, content that does not meet these baseline safety expectations will be ineligible for LIVE monetization.
Not stated here
The Community Guidelines themselves are not supplied in this document.
Charges & Financial Obligations · Restriction or exception
Body exposure and sexualized behavior is an example of ineligible content
One example of safety-related ineligible content is body exposure or sexual behavior: nudity, sexual activity, sexual services, or any sexually suggestive behavior or significant exposure. The page says "some types" of exposure or behavior, so not all exposure is covered, and it does not define where the line falls.
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Body exposure and sexualized behaviors: Some types of body exposure or sexual behavior, including nudity, sexual activity, sexual services, or any sexually suggestive behavior or significant exposure.
Not stated here
What counts as "sexually suggestive" or "significant exposure" is not defined here.
Charges & Financial Obligations · Restriction or exception
Dangerous stunts, dares and challenges are an example of ineligible content
Content that shows or promotes dangerous stunts, dares, or challenges that could lead to physical harm is given as an example of content ineligible for LIVE monetization.
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Dangerous activity and challenges: Content that shows or promotes dangerous stunts, dares, or challenges that could lead to physical harm.
Qualifications & exceptions
The example covers content that shows or promotes such activity and that could lead to physical harm.
Charges & Financial Obligations · Restriction or exception
Hate speech and attacks on protected attributes are an example of ineligible content
Content that promotes hate or attacks people based on protected attributes such as race, religion, gender or sexual orientation is given as an example of content ineligible for LIVE monetization. The attributes are introduced with "like", so the list is not closed.
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Hate speech and hateful behavior: Content that promotes hate or attacks people based on protected attributes like race, religion, gender, or sexual orientation.
Charges & Financial Obligations · Restriction or exception
Harassment and bullying are an example of ineligible content
Content that harasses or bullies others is given as an example of content ineligible for LIVE monetization, including degrading remarks about appearance, doxing, sexual harassment, or coordinated abuse.
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Harassment and bullying: Content that harasses or bullies others, including degrading remarks about appearance, doxing, sexual harassment, or coordinated abuse.
Charges & Financial Obligations · Restriction or exception
LIVE content built to exploit monetization or degrade viewing may be ineligible
LIVE monetization is meant to support authentic, engaging and interactive experiences. Content that is primarily designed to exploit monetization mechanisms, or that significantly degrades the viewer experience rather than meaningfully engaging viewers, may be ineligible for monetization. TikTok says these determinations rest on observable aspects of the LIVE, such as authenticity, interaction and creator participation.
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LIVE content that is primarily designed to exploit monetization mechanisms, or that significantly degrades the viewer experience rather than meaningfully engaging viewers, may be ineligible for monetization.
These determinations are based on observable aspects of the LIVE experience, such as authenticity, interaction, and creator participation.
Qualifications & exceptions
Stated as "may be ineligible", not as automatic ineligibility.
Charges & Financial Obligations · Restriction or exception
LIVE content ineligible for the For You feed is also ineligible for LIVE monetization
Some of the quality considerations may also be used to assess For You feed eligibility. LIVE content that is ineligible for recommendation to the For You feed will also be ineligible for LIVE monetization, consistent with the principles and standards reflected in the Community Guidelines. So a recommendation decision can also cut off monetization.
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Some of the considerations outlined in this section may also be used to assess For You feed eligibility.
LIVE content that is ineligible for recommendation to the For You feed will also be ineligible for LIVE monetization
Not stated here
The standards for For You feed eligibility are not part of this document.
Charges & Financial Obligations · Restriction or exception
Reproduced, rebroadcast or automated LIVEs may be ineligible for monetization
LIVE monetization is meant to support authentic LIVEs that reflect genuine creator contribution. Content that relies mainly on reproduced, rebroadcast, automated or otherwise inauthentic presentation may be ineligible for monetization. The examples that follow are introduced with "we may demonetize", so they are illustrations of when TikTok may act, not a complete list.
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Content that relies primarily on reproduced, rebroadcast, automated, or otherwise inauthentic forms of presentation may be ineligible for monetization.
For example, we may demonetize:
Qualifications & exceptions
Applies where the content relies "primarily" on such presentation.
Charges & Financial Obligations · Restriction or exception
Pre-recorded, spliced or looping video shown as a real LIVE may be demonetized
TikTok may demonetize pre-recorded videos, spliced videos and looping videos that are presented to viewers as if they were authentic LIVE experiences. The concern is presenting them as live.
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Pre-recorded videos, spliced videos, and looping videos that are presented to viewers as if they are authentic LIVE experiences.
Qualifications & exceptions
Applies where the video is presented as if it were an authentic LIVE experience.
Charges & Financial Obligations · Restriction or exception
LIVEs run mainly by AI or third-party tools without a present creator may be demonetized
TikTok may demonetize content that is generated or operated mainly through automated systems, such as AI or other third-party tools, without meaningful creator presence, interaction, or facilitation of the LIVE experience. Using such tools is not itself named as ineligible; the example turns on the lack of meaningful creator involvement.
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Content that is generated or operated primarily through automated systems, such as AI or other third-party tools, without meaningful creator presence, interaction, or facilitation of the LIVE experience.
Qualifications & exceptions
Applies where content is generated or operated "primarily" through automated systems and there is no meaningful creator presence, interaction or facilitation.
Charges & Financial Obligations · Restriction or exception
Passive, repetitive or unattended LIVEs may be ineligible for monetization
Content that is largely passive, repetitive, unattended, or lacking meaningful viewer engagement may be ineligible for monetization, because monetization is meant to support engaging and interactive experiences. The examples are introduced with "we may demonetize".
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Content that is largely passive, repetitive, unattended, or lacking meaningful viewer engagement may be ineligible for monetization.
Charges & Financial Obligations · Restriction or exception
Monotonous actions with no direct viewer interaction may be demonetized
TikTok may demonetize content with continuous and monotonous actions that have no clear objective or direct interaction with viewers. This includes repeated or prolonged actions that lack direct interaction to keep viewers engaged, such as repeatedly directing viewers off-platform.
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Content featuring continuous and monotonous actions without clear objectives or direct interaction with viewers, including repeated or prolonged actions that lack direct interaction to keep viewers engaged, such as repeatedly directing viewers off-platform.
Charges & Financial Obligations · Restriction or exception
Sleeping or routine activity without viewer interaction may be demonetized
TikTok may demonetize content that is largely passive or unattended, such as sleeping during a LIVE or doing routine or task-based activities without interaction or engagement with viewers.
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Content that is largely passive or unattended, such as sleeping during LIVE or performing routine or task-based activities without interaction or engagement with viewers.
Charges & Financial Obligations · Restriction or exception
Persistently blurred, obscured or static screens may be demonetized
TikTok may demonetize content with persistently poor or inactive visual presentation, such as prolonged blurred, obscured or static screens that offer little meaningful viewing experience.
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Content with persistently poor or inactive visual presentation, such as prolonged blurred, obscured, or static screens that provide little meaningful viewing experience.
Charges & Financial Obligations · Restriction or exception
Content that manipulates engagement or monetization features is ineligible
Content, behavior or activities that seek to manipulate viewer engagement or monetization features are ineligible for monetization. The bullets that follow are examples of what TikTok may demonetize.
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Content, behavior, or activities that seek to manipulate viewer engagement or monetization features are ineligible for monetization.
Charges & Financial Obligations · Restriction or exception
Tricking or mechanically soliciting viewers for Gifts or engagement may be demonetized
TikTok may demonetize content that tricks, manipulates, or mechanically and repeatedly solicits viewers to increase Gifts or engagement metrics through deceptive, inauthentic, baiting or non-interactive behavior.
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Content that tricks, manipulates, or mechanically and repeatedly solicits viewers to increase Gifts or engagement metrics through deceptive, inauthentic, baiting, or non-interactive behaviors.
Charges & Financial Obligations · Restriction or exception
Follow-for-follow and engagement-exchange promises may be demonetized
TikTok may demonetize content that uses misleading promises or artificial engagement exchanges to increase Gifts or engagement metrics, such as "follow-for-follow" promises or offering likes, follows or Gifts in exchange for engagement.
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Content that uses misleading promises or artificial engagement exchanges to increase Gifts or engagement metrics, such as "follow-for-follow" promises or offering likes, follows, or Gifts in exchange for engagement.
Charges & Financial Obligations · Restriction or exception
Pressuring viewers through emotion, sympathy or obligation may be demonetized
TikTok may demonetize content or behavior that exploits viewers' emotions, sympathy or sense of obligation to pressure them into sending Gifts or increasing engagement metrics.
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Content or behaviors that exploit viewers' emotions, sympathy, or sense of obligation to pressure viewers into sending Gifts or increasing engagement metrics.
Charges & Financial Obligations · Restriction or exception
Presenting only opposing viewpoints and asking for Gifts or engagement may be demonetized
TikTok may demonetize content where creators solely present two or more opposing viewpoints and ask viewers to send Gifts, comments, likes or shares. The word "solely" limits the example to LIVEs that do only this.
Supporting quotations
Content or behaviors where creators solely present two or more opposing viewpoints and ask viewers to send Gifts, comments, likes, or shares.
Qualifications & exceptions
Applies where creators "solely" present opposing viewpoints and ask viewers to send Gifts, comments, likes or shares.
Charges & Financial Obligations · Restriction or exception
Asking for Gifts or financial aid for personal needs or unrelated crowdfunding may be demonetized
TikTok may demonetize content where creators solicit Gifts or financial aid by leaning on personal financial needs, intermediary fundraising, or personal crowdfunding unrelated to content creation. The page adds that official donation tools and methods are available for users to raise or contribute funds to nonprofit organizations.
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Content or behaviors where creators solicit Gifts or financial aid by leveraging personal financial needs, intermediary fundraising, or personal crowdfunding unrelated to content creation.
official donation tools and methods are available for our users to raise or contribute funds to nonprofit organizations
Qualifications & exceptions
Fundraising for nonprofit organizations is pointed to official donation tools; the page does not say these are exempt from the example.
Not stated here
The "Learn more" donation-tools page is not supplied.
Charges & Financial Obligations · Restriction or exception
Formats or behaviors that degrade the viewing experience may be ineligible
Certain LIVE formats or behaviors may result in a degraded viewing experience and may therefore be ineligible for monetization. The two examples that follow are things TikTok may demonetize.
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Certain LIVE formats or behaviors may result in a degraded viewing experience, and may therefore be ineligible for monetization.
Charges & Financial Obligations · Restriction or exception
Demeaning, degrading or humiliating conduct may be demonetized
TikTok may demonetize content where creators engage in, encourage or instigate conduct intended to demean, degrade or humiliate themselves or others.
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Content where creators engage in, encourage or instigate conduct intended to demean, degrade, or humiliate oneself or others.
Charges & Financial Obligations · Restriction or exception
Dangerous or reckless behavior, including excessive eating or drinking, may be demonetized
TikTok may demonetize content where creators engage in, encourage or instigate dangerous or reckless behavior, such as excessive consumption of food or drink, and activities that may distress, disrupt or negatively affect others.
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Content where creators engage in, encourage, or instigate dangerous or reckless behaviors, such as excessive consumption of food or drink, as well as activities that may distress, disrupt, or negatively affect others.
Charges & Financial Obligations · Permission or license
TikTok may limit monetization in risky contexts even when no Community Guidelines rule is broken
TikTok says monetization can create financial incentives that shape creator behavior and amplify content, so some contexts may carry heightened risk of exploitation. Even where content does not otherwise violate the Community Guidelines, TikTok limits or restricts LIVE monetization to reduce these risks and protect the integrity of its platform and monetization systems. So being within the Community Guidelines does not guarantee monetization.
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Given that monetization introduces financial incentives that can shape creator behavior and amplify the impact of content, certain contexts may present heightened risks of exploitation when paired with monetization.
Even where content does not otherwise violate our Community Guidelines, we limit or restrict LIVE monetization to mitigate these risks and maintain the integrity of our platform and monetization systems.
Not stated here
The block does not say which contexts are risky; the following sections (youths, conflicts or tragedies, critical events) give examples.
Cross-references
qualifies (model-proposed): Content that fails Community Guidelines safety expectations is ineligible for LIVE monetization — qualifies: The safety card says content failing Community Guidelines expectations is ineligible. This card adds that TikTok may also limit monetization where content does not violate those guidelines, so meeting the safety baseline does not guarantee monetization.
Charges & Financial Obligations · Restriction or exception
Content where under-18s are the primary focus or participants is ineligible for monetization
Content where youths, defined as individuals under 18, are the primary focus or primary participants is ineligible for monetization. This is stated as a flat rule, with examples TikTok may demonetize.
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Content where youths, defined as individuals under the age of 18, are the primary focus or primary participants is ineligible for monetization.
Qualifications & exceptions
"Youths" means individuals under 18; the rule applies where they are the primary focus or primary participants.
Charges & Financial Obligations · Restriction or exception
Showcasing youths repeatedly or giving them a sustained presence may be demonetized
TikTok may demonetize content where youths are deliberately showcased, repeatedly featured, or given a sustained presence.
Supporting quotations
Content where youths are deliberately showcased, repeatedly featured, or given a sustained presence.
Charges & Financial Obligations · Restriction or exception
Youths performing or taking part in monetized interactions as a main component may be demonetized
TikTok may demonetize content where youths perform, interact with viewers, or take part in monetized interactions as a primary component of the content.
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Content where youths perform, interact with viewers, or participate in monetized interactions as a primary component of the content.
Charges & Financial Obligations · Restriction or exception
Content that depicts or exploits conflicts or tragedies, or polarizes discourse, is ineligible
Content that depicts and/or exploits conflicts or tragedies for engagement, or that polarizes discourse, is not eligible for monetization. The "and/or" means depicting such events can be within the rule, not only exploiting them. The bullets give examples TikTok may demonetize.
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Content that depicts and/or exploits conflicts or tragedies for engagement, or that polarizes discourse, is not eligible for monetization.
Charges & Financial Obligations · Restriction or exception
Exploiting controversial issues in a polarizing or inflammatory way may be demonetized
TikTok may demonetize content that exploits controversial issues in a polarizing or inflammatory manner, including exploiting them to bait for engagement or manipulate viewer perception.
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Content that exploits controversial issues in a polarizing or inflammatory manner, including content that exploits such issues to bait for engagement or manipulate viewer perception.
Charges & Financial Obligations · Restriction or exception
Depicting or exploiting real-world tragedies, disasters or traumatic events may be demonetized
TikTok may demonetize content that depicts and/or exploits real-world tragedies, disasters or traumatic events, including exploiting them to bait for engagement and financial gain, or to manipulate viewer perception.
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Content that depicts and/or exploits real-world tragedies, disasters, or traumatic events, including content that exploits such issues to bait for engagement and financial gain, or to manipulate viewer perception.
Charges & Financial Obligations · Restriction or exception
Depicting real-world conflicts such as protests or riots may be demonetized
TikTok may demonetize content that depicts real-world conflicts, such as protests, demonstrations, riots or civil unrest. Unlike the neighboring examples, this one is worded as depiction and does not mention exploitation or bait.
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Content that depicts real-world conflicts, such as protests, demonstrations, riots, or civil unrest.
Not stated here
The page does not say whether neutral or newsworthy depiction is treated differently.
Charges & Financial Obligations · Permission or license
TikTok may temporarily restrict some or all LIVE monetization during critical events
During critical events, TikTok may temporarily restrict certain or all LIVE monetization features, to stop these moments being used for financial gain and to keep content from capitalizing on sensitive situations. It says it will resume regular monetization once the situation is managed and the risk of exploitation has been reduced.
Supporting quotations
we may temporarily restrict certain or all LIVE monetization features during critical events to prevent the exploitation of these moments for financial gain
We will resume regular monetization once the situation is managed and the risk of exploitation has been mitigated.
Qualifications & exceptions
The restriction is described as temporary; resumption depends on TikTok judging the situation managed and the exploitation risk mitigated.
Not stated here
"Critical events" is not defined, and no notice period or duration is given.