Virtual Items Policy

TikTok · agreement dated January 22, 2026 · Official agreement

35 cards.

Last updated: January 22, 2026

(This Virtual Items Policy applies to US users of TikTok)

You must be at least 18 years old (or the age of majority in your jurisdiction, whichever is older) to buy, use or collect certain Virtual Items, including, but not limited to, Coins and Diamonds.

This Virtual Items Policy applies to the access and use of Virtual Items (defined below) on the TikTok Platform by United States users ("Virtual Items Policy"). Virtual Items may also be governed by separate applicable product, program, promotion, and/or campaign terms. If this is the case, these additional terms will be made available to you when you use the product or take part in the program, promotion, and/or campaign ("Virtual Items Terms") or Rewards Program.

BD TikTok USA LLC and its affiliates (hereinafter "TT Commerce & Global Services") are solely responsible for any payment or financial obligations in relation to Virtual Items.

Our Terms of Service and Community Guidelines also apply to, among other things, your access and use of Virtual Items on the Platform. Our Privacy Policy describes how we process your personal data.

If there is a conflict between this Virtual Items Policy and the Terms of Service or Community Guidelines, this Virtual Items Policy will apply. If there is a conflict between this Virtual Items Policy and any applicable Virtual Items Terms, the Virtual Items Terms will apply.

Capitalized terms not defined in this Virtual Items Policy have the meanings given to them in our Terms of Service or our Rewards Policy.

In short: This Virtual Items Policy and any applicable Virtual Items Terms set out the rules that apply when you access or use Virtual Items on the Platform. You must also comply with our Terms of Service and Community Guidelines. You should read these documents.

1. What are Virtual Items and how can you use them?

Virtual Items are digital items, representations or services that TikTok USDS Joint Venture LLC and its affiliated companies ("TikTok USDS Joint Venture") may give users access to from time to time for use solely on our Platform, including, for example: Coins, Gifts, Diamonds, and Points (all defined below), and profile frames (each, a "Virtual Item").

Virtual Items are used by users to express themselves, as an indicator of their engagement on the Platform, and/or to access or activate certain services on the Platform.

Virtual Items cannot be exchanged for cash or used as currency. Virtual Items can only be purchased or received from TikTok USDS Joint Venture. Virtual Items cannot be purchased or received from, sold to, or exchanged with other Platform users, nor can they be used to purchase, access or activate goods and services provided by a third party.

In short: Virtual Items are digital items, representations or services that TikTok USDS Joint Venture may provide you to access and use on the TikTok Platform. Virtual Items cannot be exchanged for cash or used as currency.

2. Coins

2.1 What are Coins?

Coins are digital items that can be used on the Platform to access or activate other Virtual Items or services offered by TikTok USDS Joint Venture (each, a “Coin”). Coins can be purchased from TikTok USDS Joint Venture by users of the Platform who are at least 18 years old (or the age of majority in their jurisdiction, whichever is older). The purchase and use of Coins is entirely voluntary.

In short: You can buy Coins and use them on the Platform to access or activate other Virtual Items or services.

2.2 How can you use Coins?

Coins can only be used on the Platform to access or activate certain types of other Virtual Items (e.g., Gifts, Heart Mes) or services (e.g., TikTok's Promote advertising service or the sending of Star Comments) that may be made available by TikTok from time to time.

The number of Coins needed to access or activate other Virtual Items or services will be displayed before you use those Coins. You should check how many Coins you need for any Virtual Items you want to access or activate before you purchase the Coins. You can track how much you spend on Coins, and how you use them, in the following ways:

In short: You can only use Coins on the Platform. They can be used to access or activate other Virtual Items or TikTok services. You can view your previous Coin activity, including the total Coins you have, within your account.

2.3 How do you buy Coins?

Coins can be purchased from within the Platform (i.e. an in-app purchase) and handled by a third-party app store such as AppleApple’s App Store, the GoogleGoogle Play Store, or AmazonAmazon's Appstore (each, an "App Store") or directly through TikTok's website (the "WebApp"). Depending on your country, you may also be able to purchase Coins through a gift card, which can be redeemed on the WebApp. TikTok may also allow users additional ways to collect Coins from time to time.

To buy Coins from TikTok or an App Store and use them, you must:

a. be a registered user of the Platform; and

b. be at least 18 years old

When you buy Coins, the cost per Coin differs depending on how many you buy and where you buy them.

If you buy Coins through an App Store as an in-app purchase, the applicable store’s terms for in-app purchases apply as well as this Virtual Items Policy. If you have any questions about in-app purchases of Coins through an App Store (including if you wish to cancel any purchase of Coins you have made), you need to contact the relevant App Store.

If you buy Coins through the WebApp, a third-party payment provider will be provide payment services to you and the total price payable for the Coins will be displayed at the point of purchase. Where possible, and where required by applicable laws, we will also display the total price on the page where the Coins are advertised for sale.

If you purchase a gift card to redeem Coins, the relevant gift card terms and conditions will also apply.

All charges and payments for Coins will be made in the currency specified at the point of purchase. When buying Coins, the price displayed will include any taxes or applicable charges. Additional fees may be imposed by your payment provider, for example currency exchange fees or foreign transaction fees.

You are responsible for any issues (like refunds, chargebacks, or fees and related costs) related to your payments, whether or not directly authorized by you. If a payment fails, is returned, or remains unpaid, we may suspend your TikTok account or your access to Virtual Items.

In short: You can buy Coins directly from TikTok, via a gift card or through third-party App Stores. The terms and conditions that apply to the purchase will depend on the method used to purchase Coins.

2.4 Refunds

Coins purchased through an app store

If you purchased Coins from within the TikTok Platform through the Google Play Store and want to request a refund or cancellation, you can contact us directly by submitting a feedback ticket through the TikTok Platform via "Report a problem" in your Profile settings. We will handle any feedback or request submitted via this channel, including but not limited to refunds, defects, performance issues and customer complaints.

If you purchased Coins from within the TikTok Platform through any other app store (including the Apple App Store), you will have to directly contact the relevant app store for any refund or cancellation requests. They will consider your refund and cancellation requests subject to their own policies.

When you submit a request for a refund, we may freeze the corresponding number of Coins for which you are seeking a refund. If your refund request is successful, we will deduct the relevant number of Coins from your account. If the remaining number of Coins in your account is insufficient for deduction, we reserve the right to deduct the applicable amount from your future Coin purchases.

Coins purchased directly from TikTok

Coins are not returnable or refundable. You acknowledge and agree that Coins are available to you immediately upon completion of the purchase or order, and that you have no right to cancel or withdraw the transaction once your order is complete.

Except as otherwise required by applicable law, you will not be provided with a refund once your Coins have been made available to you on the Platform, which constitutes the performance of the contract for the purchase of the Coins. This means that you waive any statutory right (if any) to cancel the purchase of the Coins and obtain a refund once the Coins are made available to you on the Platform, unless the Coins are defective, or as required by applicable law.

In short: If you purchased Coins from the Google Play Store, please contact TikTok through the "Report a problem" button in your Profile settings if you would like to request a refund. If you purchased Coins from any other app store (including the Apple App Store), you will have to contact the relevant app store directly about refunds.

3. Gifts

Gifts are digital items that can be accessed or activated using Coins and are exclusively available on the Platform (each, a “Gift”). Gifting:

When you gift, other Platform users can see your username and the details of the Gift. By gifting, you are not transferring money, Coins, or anything of value to other users on the Platform. The number of Coins required to activate a Gift will depend on the type of Gift.

The type and number of Gifts activated in a LIVE is used by TikTok to determine the popularity of content and a user (which TikTok measures in Diamonds).

Because Gifts are accessed with immediate effect and consumed immediately upon activation, they are not returnable or refundable in any circumstances.

In short: You can use Coins to access and activate Gifts to express yourself and interact with content you enjoy. Gifting does not transfer anything of value to other users.

4. Diamonds

TikTok uses Diamonds to recognize a user's popularity and ranking on the Platform (each, a “Diamond”). Users collect Diamonds based on the level of viewer engagement their content receives. The more popular a user is, and the more high-quality contributions they provide on the Platform, the more Diamonds TikTok allocates to them.

A user's popularity (measured in Diamonds and ranking) is one of several factors we take into account to determine the Rewards it may give a user under the applicable Rewards Program Terms and our Rewards Policy.

Diamonds do not automatically entitle a user to receive Rewards, including a Reward Payment.

If we believe a user's popularity (and their associated Diamonds and/or ranking) has been influenced by a breach of our Terms of Service, Community Guidelines, applicable Rewards Program Terms, this Virtual Items Policy, and/or, if they are a creator, our LIVE Monetization Guidelines or Creator Code of Conduct, TikTok may apply a proportionate reduction to the number of Diamonds collected by that user at its sole discretion. Where appropriate, we will let you know if we do this.

In short: We may allocate Diamonds to you to measure your popularity and the popularity of your content on our Platform. Popularity is a factor We take into account to determine the Rewards it may offer you.

5. Points

Points are digital items we may allocate to users when they complete Engagement Actions (as defined in the Rewards Policy), or as part of a Referral Program (each, a “Point”). In some cases, subject to applicable Virtual Items Terms, Rewards Program Terms, and/or applicable Rewards Program-specific provisions, users may be eligible to redeem Points for a Reward. However, Points do not automatically entitle a user to claim any Reward.

The number of Points required to redeem a Reward, and what Rewards are available for redemption, will depend on the applicable Rewards Program.

In short: You may be eligible to receive Points by completing certain activities, and in some cases Points may be redeemed for a Reward.

6. Your Rights

We give you permission (called a limited license) to use Virtual Items only for your personal use on the Platform consistent with the uses as determined by TikTok and this Virtual Items Policy and any applicable Virtual Items Terms. This means you have no right or title in Virtual Items except as expressly stated in this Virtual Items Policy and any applicable Virtual Items Terms. You cannot buy, sell, assign, transfer or exchange Virtual Items outside of the Platform, or attempt to sell, assign, transfer, give or trade Virtual Items otherwise than as expressly permitted in this Virtual Items Policy, any applicable Virtual Items Terms, or otherwise by us in applicable Reward Program Terms.

We may terminate or suspend your right to access Virtual Items, or to buy Coins, immediately and without notice if we believe that you have breached our Terms of Service, Community Guidelines, this Virtual Items Policy, any applicable Virtual Items Terms, and/or, if you are a creator, our LIVE Monetization Guidelines or Creator Code of Conduct. We also reserve the right to remove or update your access to Virtual Items where an error has occurred.

If your account on the Platform is deactivated or terminated before you use your Virtual Items (including any available Coins), you will not be entitled to a refund or any additional access to, or value from, such Virtual Items, unless required by applicable law, so we encourage you to use your Virtual Items (where possible) before you cease to have access to your account.

In short: Your permission to use Virtual Items is subject to TikTok USDS Joint Venture's rules. If you break our rules, TikTok USDS Joint Venture can take action against you, which may include terminating your access to Virtual Items, including Coins you purchased. TikTok USDS Joint Venture may also terminate your access to Virtual Items if they were given to you in error.

7. Contact us

If you have any problems accessing any Virtual Items, or have any concerns or questions about any aspect of this Virtual Items Policy, please contact us here.