Third-Party Data: information you share about other people is processed on your behalf to complete your request
When you choose to share information about other people with Tinder, for example by using the contact details of someone you know for a feature or by submitting a query or report about a member, Tinder processes that data on your behalf to complete your request. Further details about the Friends in Common feature and about how Tinder treats non-members' information are in linked help articles that are not supplied here.
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Third-Party Data
When you choose to share with us information about other people (for example, if you use the contact details of someone you know for a given feature or if you submit a query or report involving a member), we process this data on your behalf to complete your request.
Qualifications & exceptions
Processing of this data is tied to completing the request you made.
Not stated here
The linked Friends in Common and non-member help articles are not supplied.
Use & Processing · Context
Friends in Common and non-member data handling are explained in linked help articles, not here
The Third-Party Data row points to two help articles: one on the Friends in Common feature and one on how Tinder processes the information of people who are not members. Neither article is part of this policy text, so the detailed handling of non-member information is not established here.
Supporting quotations
For more information on the Friends in Common feature see
and you can learn more about how Tinder processes the information of non-members
Not stated here
The linked Friends in Common and non-member help articles are not supplied.
Use & Processing · Company practice
Main reasons for processing: providing and improving the service, safety and security, and relevant ads you can control
Section 4 says the main reason Tinder processes your data is to provide its service and improve it, including recommending members, personalizing your experience and helping you use the service. It also processes data to keep the service, you and others safe and secure, and to show relevant ads, which it says you can control in your settings. The table that follows gives the detailed purposes, legal grounds and data categories.
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4. Why and How We Use Your Data
The main reason we process your data is to provide our service to you and improve it over time.
We also process your data to keep our service, you, and others safe and secure.
And yes, we process your data to show relevant ads – you can control this in your settings.
Qualifications & exceptions
Ad-related processing is said to be controllable in your settings.
Not stated here
The exact ad controls available in settings are not described here.
Use & Processing · Context
The Section 4 table pairs each purpose with its legal grounds and the Section 3 data categories processed
The processing table has three columns: purposes for processing your data, grounds for processing your data, and categories of data processed. The categories column uses the labels defined in Section 3 of the policy. Each row card in the following packets reads a purpose group together with its grounds and categories.
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Purposes for processing your data
Grounds for processing your data
Categories of data processed
(Those are described in Section 3 of this Policy)
Use & Processing · Company practice
Providing the service: account, features, recommendations, contests, support and VIP applications
The first purpose group is enabling you to use the service: creating and maintaining your account and profile, operating the features, recommending other members to you and you to them, organizing sweepstakes and contests, responding to your requests and questions, monitoring and troubleshooting the service, and processing applications to join premiere or VIP services. Tinder's stated grounds are performance of its contract with you and, where sensitive data or other data requiring consent is processed, your consent.
Supporting quotations
To enable you to use our service, including:
Creating and maintaining your account and profile on our service
Operating and maintaining the various features on our service
Recommending other members to you and recommending you to them
Organizing sweepstakes and contests
Responding to your requests and questions
Monitoring the well functioning of our service and troubleshooting and fixing issues as needed
Processing your applications to join one of our premiere/VIP services
Performance of our contract with you
Your consent (where sensitive data or other type of data that requires consent is processed)
Qualifications & exceptions
Consent is the ground only where sensitive data or another type of data that requires consent is processed.
Use & Processing · Company practice
Providing the service draws on thirteen data categories, including Face Data, Geolocation and Insights and Inferences
For the purpose of enabling you to use the service, the categories of data processed are Account Data, Profile Data, Content, Purchase Data, Marketing/Survey/Research Data, Third Party Data, Customer Support Data, Social Media Data, Usage Data, Technical Data, Insights and Inferences, Geolocation Data and Face Data. ID Data is not listed for this purpose. The labels are those defined in Section 3.
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Account Data
Profile Data
Content
Purchase Data
Marketing, Survey and Research Data
Third Party Data
Customer Support Data
Social Media Data
Usage Data
Technical Data
Insights and Inferences
Geolocation Data
Face Data
Qualifications & exceptions
ID Data is absent from this row's list; it appears under the safety purpose.
Use & Processing · Company practice
Advertising and marketing: consent where law requires it, otherwise Tinder's legitimate interest in tailored ads
The third purpose group is operating advertising and marketing campaigns: running and measuring ads on the service, running and measuring campaigns promoting Tinder on third-party platforms, and communicating with you about products and services Tinder believes may interest you. The ground is consent where required under applicable law, and otherwise Tinder's legitimate interest in promoting its service and showing members ads tailored to their interests, which it says improves their experience and helps fund the free parts of the service. Data processed: Account Data, Profile Data, Usage Data, Marketing/Survey/Research Data, Technical Data, and Insights and Inferences. Section 4's introduction says you can control ad processing in your settings, and Section 8 gives a US opt-out for targeted advertising.
Supporting quotations
To operate advertising and marketing campaigns, including:
Performing and measuring the effectiveness of advertising campaigns run on our service
Performing and measuring the effectiveness of marketing campaigns promoting our own service on third-party platforms
Communicating with you about products and services we believe may interest you
Consent (where required under applicable law) and otherwise our legitimate interest. It is in our legitimate interest to promote our service and to show ads to our members which are tailored to their interests, as a way to improve their experience and help fund the parts of our service which are free
Account Data
Profile Data
Usage Data
Marketing, Survey and Research Data
Technical Data
Insights and Inferences
Qualifications & exceptions
Consent is the ground only where required under applicable law; elsewhere Tinder relies on legitimate interest.
Tailored ads use Profile Data and Insights and Inferences among other categories.
Not stated here
Where consent is legally required is not stated.
Use & Processing · Company practice
Improving the service and building new features, including through machine learning and published research
The fourth purpose group is improving the service and creating new features and services: running focus groups, market studies and surveys; analyzing how the service is used; reviewing interactions with customer care teams to improve quality; developing, improving and testing new features and services, including through machine learning and other technologies; and conducting research and publishing research papers. Grounds are performance of the contract, Tinder's legitimate interest in improving its service over time, and consent where required by law, for example when sensitive or special data is processed to check that communities on the service are treated fairly and that the service remains diverse and inclusive.
Supporting quotations
To improve our service and create new features and services, including:
Running focus groups, market studies and surveys
Analyzing how our service is used
Reviewing interactions with customer care teams to improve service quality
Developing and improving new features and services, including through machine learning and other technologies, and testing them out
Conducting research and publishing research papers
Performance of our contract with you
Our legitimate interest: It is in our legitimate interest to improve our service over time
Consent where required under applicable law (e.g., we may process data deemed sensitive or special in certain countries to help make sure that the various communities using our service are being treated fairly and equitably and that our service remains diverse and inclusive)
Qualifications & exceptions
Consent is the ground where required under applicable law, including for sensitive or special data used for fairness and inclusion checks.
Member data may be used to develop features through machine learning and in published research.
Not stated here
Whether published research uses identifiable data is not stated here; Section 9 separately addresses non-identifying data.
Use & Processing · Company practice
Service improvement processes eleven categories, including Content, Customer Support Data and Insights and Inferences
For the improvement and new-features purpose, the categories processed are Account Data, Profile Data, Content, Purchase Data, Marketing/Survey/Research Data, Third Party Data, Customer Support Data, Social Media Data, Usage Data, Technical Data, and Insights and Inferences. Geolocation, Face Data and ID Data are not listed for this purpose.
Supporting quotations
Account Data
Profile Data
Content
Purchase Data
Marketing, Survey and Research Data
Third Party Data
Customer Support Data
Social Media Data
Usage Data
Technical Data
Insights and Inferences
Qualifications & exceptions
Geolocation Data, Face Data and ID Data are absent from this row's list.